For many industries, a potential customer will pass through a series of checkpoints before they make a decision to purchase. These checkpoints are the stages that make up a marketing funnel and they generally follow a logical order from the awareness of a business to eventually the purchase of a product or service.  Although these stages tend to occur organically for most client journeys, a business can optimize their marketing funnel to improve its effectiveness and drive more sales.  For attorneys, optimizing their legal content marketing funnel can result in a more aligned client base and a better lead-to-client conversion.  Listen to our latest Law Firm Marketing Decoded podcast for more information on legal content marketing funnels, their essential functions, and the four stages of an effective legal content marketing funnel.

For many industries, a potential customer will pass through a series of checkpoints before they make a decision to purchase. These checkpoints are the stages that make up a marketing funnel and they generally follow a logical order from the awareness of a business to eventually the purchase of a product or service.  Although these stages tend to occur organically for most client journeys, a business can optimize their marketing funnel to improve its effectiveness and drive more sales.  For attorneys, optimizing their legal content marketing funnel can result in a more aligned client base and a better lead-to-client conversion.  Listen to our latest Law Firm Marketing Decoded podcast for more information on legal content marketing funnels, their essential functions, and the four stages of an effective legal content marketing funnel.

Creating Your Legal Marketing Funnel

As a small business owner, you likely rely on certain people or tools to help you run your day to day and to help you consistently driving business for you. Not only can your law firm website be your #1 tool for achieving these objectives, but it can also be your strongest employee. It’s true that your website is both your best salesperson and most reliable employee. It works 24/7/365 to drive business to your law firm without a single complaint or objection. Plus, it’s probably doing all of that with a great degree of accuracy at a lower cost. So, when you start to think of your website as an invaluable employee, it may make you wonder what you can do to help your website operate at its fullest potential.  Listen to our latest episode of the Law Firm Marketing Decoded podcast where we will be covering how you can maximize the conversion power of your law firm website using four key tactics.

As a small business owner, you likely rely on certain people or tools to help you run your day to day and to help you consistently driving business for you. Not only can your law firm website be your #1 tool for achieving these objectives, but it can also be your strongest employee. It’s true that your website is both your best salesperson and most reliable employee. It works 24/7/365 to drive business to your law firm without a single complaint or objection. Plus, it’s probably doing all of that with a great degree of accuracy at a lower cost. So, when you start to think of your website as an invaluable employee, it may make you wonder what you can do to help your website operate at its fullest potential.  Listen to our latest episode of the Law Firm Marketing Decoded podcast where we will be covering how you can maximize the conversion power of your law firm website using four key tactics.

Four Tactics for Better Client Conversion

In recent months, artificial intelligence (AI) has made significant strides in its efficiency and accuracy, and it has caught the attention of the world as a result. With all the buzz surrounding new and emerging AI technologies, you may be wondering: What is the impact of artificial intelligence for law firms, what’s already out there, and how do I use it for my practice? Listen to this episode of the Law Firm Marketing Decoded podcast for more information on AI in the legal tech space, the impact of artificial intelligence on your current legal technology, and some of the major challenges that come with using AI-generated content for your law firm website.

In recent months, artificial intelligence (AI) has made significant strides in its efficiency and accuracy, and it has caught the attention of the world as a result. With all the buzz surrounding new and emerging AI technologies, you may be wondering: What is the impact of artificial intelligence for law firms, what’s already out there, and how do I use it for my practice? Listen to this episode of the Law Firm Marketing Decoded podcast for more information on AI in the legal tech space, the impact of artificial intelligence on your current legal technology, and some of the major challenges that come with using AI-generated content for your law firm website.

Artificial Intelligence and Your Law Firm

When it comes to your digital marketing strategy, there are rarely any shortcuts to sustained success. If you’re a solo or small law firm, you’re likely looking to grow or improve your digital marketing strategy to help drive consistent business to your practice. But, did you know that some marketing agencies are still selling attorneys on tactics that can get you penalized by Google? In our latest Law Firm Marketing Decoded podcast, we’ll be reviewing five unethical marketing agency tactics to look out for and how to know you’re with a trusted digital partner.

When it comes to your digital marketing strategy, there are rarely any shortcuts to sustained success. If you’re a solo or small law firm, you’re likely looking to grow or improve your digital marketing strategy to help drive consistent business to your practice. But, did you know that some marketing agencies are still selling attorneys on tactics that can get you penalized by Google? In our latest Law Firm Marketing Decoded podcast, we’ll be reviewing five unethical marketing agency tactics to look out for and how to know you’re with a trusted digital partner.

Is Your Marketing Agency Doing This? 5 Unethical Marketing Tactics

The content on your law firm website doesn’t just need to be high quality, but it should work to target the right potential clients. It’s a very common misconception that attorneys need to appeal to a broad audience with their website content to attract as much traffic as possible. However, a broader content approach can have the opposite effect for law firm websites.     One of the best ways to make sure your content is reaching the right audience, your ideal potential client, is to create client personas. Listen to this episode of the Law Firm Marketing Decoded podcast where we'll be reviewing why attorneys benefit from creating client personas and the motivation behind creating more than one client persona.

The content on your law firm website doesn’t just need to be high quality, but it should work to target the right potential clients. It’s a very common misconception that attorneys need to appeal to a broad audience with their website content to attract as much traffic as possible. However, a broader content approach can have the opposite effect for law firm websites.  One of the best ways to make sure your content is reaching the right audience, your ideal potential client, is to create client personas. Listen to this episode of the Law Firm Marketing Decoded podcast where we'll be reviewing why attorneys benefit from creating client personas and the motivation behind creating more than one client persona.

Client Personas: The Basics

There are many important decisions to make as a small business owner, and one of them is how you will manage your online presence now and in the future. As you strategize your marketing plan, you may be looking to create a second website for your firm to prepare for anticipated growth, or maybe you need to create a second website to accommodate for growth that has already happened. In this episode of the Law Firm Marketing Decoded podcast, we’ll be talking about some of the key indications that you may (or may not) need multiple law firm websites to reach your business goals.

There are many important decisions to make as a small business owner, and one of them is how you will manage your online presence now and in the future. As you strategize your marketing plan, you may be looking to create a second website for your firm to prepare for anticipated growth, or maybe you need to create a second website to accommodate for growth that has already happened. In this episode of the Law Firm Marketing Decoded podcast, we’ll be talking about some of the key indications that you may (or may not) need multiple law firm websites to reach your business goals.

How to Know if You Need Multiple Law Firm Websites

Every website listed on Google is held to a certain quality standard that will determine how they rank for particular searches compared to other websites. However, not every website is held to the same quality standard, and your law firm website is no exception.    In this episode of the Law Firm Marketing Decoded podcast, we’re going to be learning more about Google’s search quality guidelines and how to improve the expertise, authoritativeness, and trustworthiness also known as E-A-T of your website to achieve better visibility on Google for relevant and local searches.

Every website listed on Google is held to a certain quality standard that will determine how they rank for particular searches compared to other websites. However, not every website is held to the same quality standard, and your law firm website is no exception.  In this episode of the Law Firm Marketing Decoded podcast, we’re going to be learning more about Google’s search quality guidelines and how to improve the expertise, authoritativeness, and trustworthiness also known as E-A-T of your website to achieve better visibility on Google for relevant and local searches.

3 Ways to Satisfy Google’s Search Quality Guidelines

As an attorney, you want to grow your firm’s digital presence and drive more business to your firm online. There are several types of digital marketing practices that can help you to achieve your goals, and social media is a major one. However, not every social media channel is going to be the best use of your time and resources. To be successful with social media as a way to attract and convert potential clients, you first need to know what your options are, and what will work best for your practice. Listen to our latest Law Firm Marketing Decoded podcast for a breakdown of the three major social media “zones,” tips for developing successful social media habits, and how to make social media the perfect complement to your firm’s website. 

As an attorney, you want to grow your firm’s digital presence and drive more business to your firm online. There are several types of digital marketing practices that can help you to achieve your goals, and social media is a major one. However, not every social media channel is going to be the best use of your time and resources. To be successful with social media as a way to attract and convert potential clients, you first need to know what your options are, and what will work best for your practice. Listen to our latest Law Firm Marketing Decoded podcast for a breakdown of the three major social media “zones,” tips for developing successful social media habits, and how to make social media the perfect complement to your firm’s website.

The Three Zones for Social Media Success

Practice area pages on your firm’s website help you to communicate what services you offer, connect your website to potential clients on search engines, provide answers to your potential clients’ questions, and encourage them to reach out to your firm. With just a few optimizations, your practice area pages can help to consistently drive business to your firm online. However, there are some common mistakes you might currently be making that are keeping you and your firm from maximizing your reach online. Listen to our latest Law Firm Marketing Decoded podcast where we’ll be discussing the five mistakes you should avoid on your practice area pages to get the most out of your website content.

Practice area pages on your firm’s website help you to communicate what services you offer, connect your website to potential clients on search engines, provide answers to your potential clients’ questions, and encourage them to reach out to your firm. With just a few optimizations, your practice area pages can help to consistently drive business to your firm online. However, there are some common mistakes you might currently be making that are keeping you and your firm from maximizing your reach online. Listen to our latest Law Firm Marketing Decoded podcast where we’ll be discussing the five mistakes you should avoid on your practice area pages to get the most out of your website content.

5 Mistakes to Avoid on Your Practice Area Pages

When you look at the data associated with your law firm’s website, you may be curious about your “bounce rate.” This website traffic metric can provide a helpful signal about the overall health and effectiveness of your web pages. Listen to our latest Law Firm Marketing Decoded podcast where we’ll be discussing what bounce rate is, what an exit rate is, and what you can do if your law firm website bounce rate is high.

When you look at the data associated with your law firm’s website, you may be curious about your “bounce rate.” This website traffic metric can provide a helpful signal about the overall health and effectiveness of your web pages. Listen to our latest Law Firm Marketing Decoded podcast where we’ll be discussing what bounce rate is, what an exit rate is, and what you can do if your law firm website bounce rate is high.

Breaking Down Bounce Rate for Your Law Firm Website

Online legal marketing demystified for solos and small firm lawyers.

Part of what makes a law firm website successful is understanding your potential clients’ intent when they visit your website. This intent of your potential clients should influence the choices you make for your website design as well as the content you share with your web visitors. For most potential clients visiting a law firm’s website, their intent is to learn more about their legal issue and to determine if you are the best choice to represent them. Listen to our latest Law Firm Marketing Decoded podcast where we’ll be discussing what your potential clients need from your law firm website, five website design elements that help to convert more visitors into paying clients, and how to know when you need a new website.

Part of what makes a law firm website successful is understanding your potential clients’ intent when they visit your website. This intent of your potential clients should influence the choices you make for your website design as well as the content you share with your web visitors. For most potential clients visiting a law firm’s website, their intent is to learn more about their legal issue and to determine if you are the best choice to represent them. Listen to our latest Law Firm Marketing Decoded podcast where we’ll be discussing what your potential clients need from your law firm website, five website design elements that help to convert more visitors into paying clients, and how to know when you need a new website.

5 Ways to Take Your Web Design from Good to Great

Did you know a single page of written content on your website could be repurposed for weeks or even months of digital marketing?   It's important to know when you should repurpose your written content and the best ways to repurpose your content to reach a broader audience and drive traffic to your law firm website.    Listen to our latest Law Firm Marketing Decoded podcast where we’ll be getting into why it’s important to repurpose your written content to get the most out of your work, when it’s ideal to repurpose that content, and the 6 ways you can repurpose your web content.

Did you know a single page of written content on your website could be repurposed for weeks or even months of digital marketing? It's important to know when you should repurpose your written content and the best ways to repurpose your content to reach a broader audience and drive traffic to your law firm website.  Listen to our latest Law Firm Marketing Decoded podcast where we’ll be getting into why it’s important to repurpose your written content to get the most out of your work, when it’s ideal to repurpose that content, and the 6 ways you can repurpose your web content.

6 Ways to Repurpose Your Website Content

Your law firm’s case results can be an effective needle-mover for potential clients who are researching available representation online. Using the appropriate context, formatting, and narrative, case results on your website can help convince a potential client that you’re the best attorney to help them with their legal issue. Listen to our latest Law Firm Marketing Decoded podcast where we’ll be discussing how case results can help you attract more clients online, quick tips for optimizing your results, and how to write an effective and compelling case result.

Your law firm’s case results can be an effective needle-mover for potential clients who are researching available representation online. Using the appropriate context, formatting, and narrative, case results on your website can help convince a potential client that you’re the best attorney to help them with their legal issue. Listen to our latest Law Firm Marketing Decoded podcast where we’ll be discussing how case results can help you attract more clients online, quick tips for optimizing your results, and how to write an effective and compelling case result.

Tips and Best Practices for Your Case Results Page

When it comes to change, how flexible is your law firm website?  Staying flexible during changing times can be a significant asset to you and your firm. Whether you’re seeking a change for your practice or you’re influenced by the market, it’s important to evaluate your website for its readiness to travel that road.  Listen to our latest Law Firm Marketing Decoded podcast for the scenarios your website should be equipped to handle and how to know when you need a second website to best support your practice.

When it comes to change, how flexible is your law firm website?  Staying flexible during changing times can be a significant asset to you and your firm. Whether you’re seeking a change for your practice or you’re influenced by the market, it’s important to evaluate your website for its readiness to travel that road.  Listen to our latest Law Firm Marketing Decoded podcast for the scenarios your website should be equipped to handle and how to know when you need a second website to best support your practice.

Adjusting to Shifts in the Legal Market

We all rely on Google to conduct research, compare options, and make decisions – including your potential clients. If you are developing your firm’s web presence or looking to grow, you may feel unsure of what Google wants or needs from your website. As you organize your business goals for the new year, it’s helpful to know how you can make Google a viable marketing tool for your digital presence.  Using Google’s search engine traffic to successfully drive business to your firm can be very low cost, but it takes time and requires careful strategy. On this episode of the Law Firm Marketing Decoded post, we provide guidance on how you can maximize your website’s visibility on Google in 2023 using free tools and focused marketing tactics. 

We all rely on Google to conduct research, compare options, and make decisions – including your potential clients. If you are developing your firm’s web presence or looking to grow, you may feel unsure of what Google wants or needs from your website. As you organize your business goals for the new year, it’s helpful to know how you can make Google a viable marketing tool for your digital presence.  Using Google’s search engine traffic to successfully drive business to your firm can be very low cost, but it takes time and requires careful strategy. On this episode of the Law Firm Marketing Decoded post, we provide guidance on how you can maximize your website’s visibility on Google in 2023 using free tools and focused marketing tactics.

Using Google to Drive Business to Your Firm

Referrals can be a good source of new business – and they can come from a variety of sources including former clients, friends, and family. However, your local network of attorneys can be one of the best and most reliable sources of potential clients for your firm. Listen to our latest Law Firm Marketing Decoded podcast for the touch points you should consider when developing your referral system with local attorneys.

Referrals can be a good source of new business – and they can come from a variety of sources including former clients, friends, and family. However, your local network of attorneys can be one of the best and most reliable sources of potential clients for your firm. Listen to our latest Law Firm Marketing Decoded podcast for the touch points you should consider when developing your referral system with local attorneys.

3 Touch Points to Manage Your Referral Relationships

Many solo attorneys and small law firms fail to brand themselves. However, in today’s saturated legal market, branding is important. Without a strong brand personality, your website will have to work harder to evoke emotions of trust and confidence for your potential clients and it might be less consistent in targeting your ideal client.   In this episode of the Law Firm Marketing Decoded Podcast, we cover why brand personality is important to the functionality of your firm’s website, how to create a brand personality, what website design elements matter, and common mistakes to avoid.

Many solo attorneys and small law firms fail to brand themselves. However, in today’s saturated legal market, branding is important. Without a strong brand personality, your website will have to work harder to evoke emotions of trust and confidence for your potential clients and it might be less consistent in targeting your ideal client.   In this episode of the <a href="https://www.lawlytics.com/podcast/" rel="nofollow" target="_blank">Law Firm Marketing Decoded Podcast</a>, we cover why brand personality is important to the functionality of your firm’s website, how to create a brand personality, what website design elements matter, and common mistakes to avoid.

Developing a Brand Personality for Your Firm

One of the best ways to build a strong foundation for your web presence is to create practice area pages. With LawLytics, it's now faster and easier than ever.   In this episode of the Law Firm Marketing Decoded Podcast where we discuss what makes a strong practice area page and how best to engage potential clients with this content. Plus, learn more about our latest feature that can help you create pages of engaging, high-quality content for your LawLytics website in just minutes.

One of the best ways to build a strong foundation for your web presence is to create practice area pages. With LawLytics, it's now faster and easier than ever. In this episode of the <a href="https://www.lawlytics.com/podcast/" rel="nofollow" target="_blank">Law Firm Marketing Decoded Podcast</a> where we discuss what makes a strong practice area page and how best to engage potential clients with this content. Plus, learn more about our latest feature that can help you create pages of engaging, high-quality content for your LawLytics website in just minutes.

Developing Content for Practice Area Pages

In this episode of the Law Firm Marketing Decoded podcast, we discuss Google Business Profile: what it is, how to get set up with it, how to use it to target your ideal client, and tips for advanced uses of your business listing. 

In this episode of the <a href="http://www.lawlytics/com/podcast" rel="nofollow" target="_blank">Law Firm Marketing Decoded</a> podcast, we discuss Google Business Profile: what it is, how to get set up with it, how to use it to target your ideal client, and tips for advanced uses of your business listing.

How to Get Started with Google Business Profile

The written content on your website is always – and should always be – the foundation of your website: It's what helps potential clients find you from search engines and help them understand more about their legal issues. But videos can be a great addition to your pages by increasing engagement and increasing the attention span of those web visitors who prefer video as an educational medium. In this episode of the Law Firm Marketing Decoded podcast, we discuss the pros and cons of using video on your website, and how to use videos effectively.

The written content on your website is always – and should always be – the foundation of your website: It's what helps potential clients find you from search engines and help them understand more about their legal issues. But videos can be a great addition to your pages by increasing engagement and increasing the attention span of those web visitors who prefer video as an educational medium. In this episode of the Law Firm Marketing Decoded podcast, we discuss the pros and cons of using video on your website, and how to use videos effectively.

Pros and Cons of Adding Video to Your Website

Law Firm Marketing Decoded

When it comes to successful law firm marketing online, one of the best things attorneys can do aside from developing rich substantive and local content is to publish blog posts regularly. In this episode, we discuss how blog posts are different from other pages on your law firm's website and how to use them to drive more traffic to your firm.

When it comes to successful law firm marketing online, one of the best things attorneys can do aside from developing rich substantive and local content is to publish blog posts regularly. In this episode, we discuss how blog posts are different from other pages on your law firm's website and how to use them to drive more traffic to your firm.

Episode 75 - How Blogging Can Be a Difference-Maker for Attorneys

In this episode, we discuss how to get the most value out of the content on your law firm’s website by creating content that your potential clients can understand, use, and act on.

In this episode, we discuss how to get the most value out of the content on your law firm’s website by creating content that your potential clients can understand, use, and act on.

Episode 68 - Creating Law Firm Website Content That Potential Clients Can Understand, Use, and Act On

In this episode of the Law Firm Marketing Decoded Podcast, we discuss how to deal with fake online reviews about your law firm.

In this episode of the <a href="http://www.lawlytics.com/podcast" rel="nofollow" target="_blank">Law Firm Marketing Decoded Podcast</a>, we discuss how to deal with fake online reviews about your law firm.

Episode 76 - How to Handle Fake Online Reviews About Your Law Firm

Blogging can be an essential and effective part of your law firm's online marketing. But law firm blog posts work best when you have a clear blogging strategy in place. In this episode of the Law Firm Marketing Decoded Podcast, we discuss what makes a good law firm blog post, where they fit into your law firm's online marketing, and when it can make sense to take up a more aggressive blogging strategy.

Blogging can be an essential and effective part of your law firm's online marketing. But law firm blog posts work best when you have a clear blogging strategy in place. In this episode of the <a href="http://www.lawlytics.com/podcast" rel="nofollow" target="_blank">Law Firm Marketing Decoded Podcast</a>, we discuss what makes a good law firm blog post, where they fit into your law firm's online marketing, and when it can make sense to take up a more aggressive blogging strategy.

Episode 66: Developing a Better law Firm Blogging Strategy

In this episode of the Law Firm Marketing Decoded Podcast, we'll discuss the importance of reviews, the online reviews ecosystem, and how to make it easier to get more reviews in 2020. 

In this episode of the Law Firm Marketing Decoded Podcast, we'll discuss the importance of reviews, the online reviews ecosystem, and how to make it easier to get more reviews in 2020.

Episode 67 - How to Get More Reviews for Your Law Firm in 2020

Among the most pervasive myths sold to small firm owners and solo practitioners is that search engine optimization (SEO) is complicated, confusing, and mysterious. Nothing could be further from the truth. In this episode, we’ll explain what attorneys need to know about SEO to have a successful law firm website.

Among the most pervasive myths sold to small firm owners and solo practitioners is that search engine optimization (SEO) is complicated, confusing, and mysterious. Nothing could be further from the truth. In this episode, we’ll explain what attorneys need to know about SEO to have a successful law firm website.

Podcast Episode 69: What Do Attorneys Really Need to Know About Law Firm SEO?

In this episode, we discuss how to allocate your efforts to get the most out of both your evergreen pages and blog posts.

In this episode, we discuss how to allocate your efforts to get the most out of both your evergreen pages and blog posts.

Episode 57:  Strategies For Writing Law Firm Evergreen Pages and Blog Posts

Content marketing on your law firm's website is the best way to drive business to your law firm without wasting time or money. For small firms and solo practitioners who want to drive more business to their firm in an effective way, you’ll want to center your web marketing around your website and the content you’ll put on it. In this podcast episode, we discuss the importance of having a plan, as well as what to consider as you begin planning your 2020 website marketing strategy.

Content marketing on your law firm's website is the best way to drive business to your law firm without wasting time or money. For small firms and solo practitioners who want to drive more business to their firm in an effective way, you’ll want to center your web marketing around your website and the content you’ll put on it. In this podcast episode, we discuss the importance of having a plan, as well as what to consider as you begin planning your 2020 website marketing strategy.

Episode 64 - How to Create a Law Firm Website Marketing Plan for 2020

This episode of the Law Firm Marketing Decoded Podcast focuses on why it's crucial that law firm SEO providers follow Google's Guidelines -- and what can happen when an attorney hires a provider who doesn’t understand or follow Google’s rules.

This episode of the Law Firm Marketing Decoded Podcast focuses on why it's crucial that law firm SEO providers follow Google's Guidelines -- and what can happen when an attorney hires a provider who doesn’t understand or follow Google’s rules.

Episode 63 - Why Your Law Firm SEO Provider Needs to Follow Google's Guidelines

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