PPC MARKETPLACE INSIGHTS – PODCAST EPISODE #202
In this episode of the Internet Marketing Podcast Kelvin is joined by Kenshoo Client Services Director, Nick Blake. See acast.com/privacy for privacy and opt-out information.
5 Mar 2013
ADRIAN ROWE – TEN INBOX SECRETS – PODCAST EPISODE #229
In this week’s internet marketing podcast, Kelvin meets up with Adrian Rowe (Chairman at RedCMarketing) to discuss email marketing See acast.com/privacy for privacy and opt-out information.
7 Jan 2014
#405 How to Better Integrate PR as Part of a Wider Digital Approach: Interview with Andrew Smith
In today's episode of the Internet Marketing Podcast, Andy is joined by Andrew Smith, Managing Director at Escherman PR to talk about integrating PR into a wider digital approach.On the show Andy and Andrew discuss: The relationship between PR and SEO throughout the years and whether they'll ever merge into one another. Ranking by proxy: the hidden SEO value of great online press coverage: the idea of ranking through online press coverage & how you can do it. How you can use Buzzsumo as an opportunity finder. How you can measure the success of a PR campaign using GA/Urchin. Finally, Andrew provides us with his one top tip/key takeaway for the audience. See acast.com/privacy for privacy and opt-out information.
3 Aug 2017
The Unexpected Social Media Trends in 2018: Interview with Jay Baer
On today's Internet Marketing Podcast, Andy is joined by Jay Baer, President of Convince & Convert, Host of the Social Pros Podcast, Author & Inductee into the World-of-Mouth Marketing Hall of Fame to talk about social media and the unexpected trends in 2018. On the show you'll learn: How the usage of social media channels in the USA has started to decrease overallWhy Facebook usage is down for the first time Some of the reasons young people aren't using FacebookWhy other platforms such as Instagram and Snapchat are outperforming FacebookHow this will impact advertising on Facebook Plus as usual, Jay provides his top tip/key takeaway for the audience. If you'd like to connect with Jay you can find him on Twitter here, on Facebook here and on LinkedIn here. You can find his post on the 6 Unexpected Trends in 2018 Social Media Research here. Plus, you can listen to his podcast here. See acast.com/privacy for privacy and opt-out information.
19 Apr 2018
Most Popular Podcasts
#385 Inbound Marketing with Mike Lieberman
In today's episode of the Internet Marketing Podcast, Andy is joined by Square 2 Marketing's President and Chief Inbound Scientist, Mike Lieberman to discuss Inbound Marketing. On the show, Mike discusses how the way in which people make purchases has changed and how this has impacted inbound marketing campaigns. He explores what can make inbound marketing successful or unsuccessful, drawing on his experience over the last 13 years or so and goes on to provide his tips for how once a lead becomes interested in a service or product, those working in sales can avoid coming on too strong and putting off the potential customer. Finally, Mike discusses how and why some bigger businesses aren't using inbound marketing as a strategy and his reasons why he thinks they should be, plus he provides his top tip/key takeaway for the audience. See acast.com/privacy for privacy and opt-out information.
16 Mar 2017
#389 - Training in SEO - With Kelvin Newman and Danny Richman
In this weeks episode of the Internet Marketing Podcast, we've got our former host and regular on the show, Kelvin Newman, founder of BrightonSEO, talking to Danny Richman, SEO trainer, consultant, speaker and mentor, about training in SEO.Danny explains that over the years he has trained a wide range of audiences, both with beginners and those with more advanced knowledge of SEO but that there are often common misconceptions among them all about Search. For example, most people think that the main contributor to how well a website ranks is the amount of traffic to a site or that SEO is a mysterious dark art! Danny then goes onto explain what he's learnt about SEO from providing SEO training. For example, he's learnt that some businesses just aren't well set up for SEO. That it isn't the best channel for everyone. He then goes on to discuss common mistakes that he has found businesses making including;The use of custom made CMS systems and how they can often hinder the ability to perform SEOA... See acast.com/privacy for privacy and opt-out information.
13 Apr 2017
#376 Everything You Didn't Know About Google Analytics with Tom Capper
In this week's podcast Andy is joined by Tom Capper, Consultant at Distilled to discuss everything you didn't know about Google Analytics. Tom discusses some of the hidden quirks in Google Analytics, things that we ought to know but are hidden, including how GA splits up sessions with things like change of date or periods of inactivity, which is logically intuitive and has parallels in the real world, but has some undesirable consequences. How Attribution in GA is very messy, with a lot of non-direct traffic is reported as direct, and vice versa. He also explains how it's easier than ever to fake data in your own account or anybody else’s (even without any kind of access). He goes on to discuss misleading metrics and explains why he feels that Time On Page is an awful metric, why Bounce Rate can be misleading and how you should consider scroll depth and micro conversions as more reliable ways of measuring engagement. Finally, Tom provides some of his tips and tricks for using GA including tips for... See acast.com/privacy for privacy and opt-out information.
12 Jan 2017
#412 Automation in Digital Marketing: Interview with David O'Riordan
In today's episode of the Internet Marketing Podcast, Andy is joined by David O'Riordan, Biddable Director at iProspect to discuss automation in digital marketing.David explains his definition of the term "Biddable" and then goes on to discuss:What's happening right now in the world of automation - outside of Digital Marketing & how the book Rise of the Robots helped spark David's interest in thisHow the biddable industry is keeping up with these changes through technologyHow automation has changed the way that we workWhether or not all of our future marketing efforts are going to be automatedHow he sees the future - not just in digital but also in other areas such as publishingPlus as usual, David provides his top tip/key takeaway. See acast.com/privacy for privacy and opt-out information.
21 Sep 2017
Local SEO Tips for 2018
In today's episode of the Internet Marketing Podcast, Andy is joined by Greg Gifford, Vice President of Search at DealerOn and frequent BrightonSEO speaker, to talk about Local SEO. On the show you'll learn: How Local SEO is different from traditional SEOThe most important Local SEO updates over the last yearGreg's tips for doing Local SEO wellThe biggest pitfalls with Local SEOHow voice search and home assistants will affect Local SEOPlus as usual, Greg provides his top tip/key takeaway. If you'd like to connect with Greg you can find him on Twitter here and you can find his posts on Search Engine Land here & on the DealerOn blog here. See acast.com/privacy for privacy and opt-out information.
8 Feb 2018
#428 How to Improve Your SEO Through Podcasting: Interview with Phil Singleton
In today's episode of the Internet Marketing Podcast, Andy is joined by Phil Singleton, Co-Author of SEO for Growth and Founder of Kansas City Web Design to talk about his experiences in SEO and the tips and tactics that he's using today. On the show you'll learn: How the project for SEO for Growth came aboutThe challenges Phil sees in agency business today & how to overcome themThe strategies and tactics that Phil is using today to get results for his clients including...podcasting!Why you should be re-purposing your content Plus, as usual we ask Phil for his top tip/key takeaway for the audience. If you're looking to raise your profile and would like to get yourself booked on other podcasts, you can do so via Phil's other business, Podcast Bookers here. Similarly, if you'd like to guest on the Internet Marketing Podcast, feel free to send us a mail. If you'd like to connect with Phil, you can find him via the Kansas City Web Design Twitter here. See acast.com/privacy for privacy and opt-out information.
11 Jan 2018
#379 The Marriage of Content Marketing and Search with Marcus Tober
In this week's episode of the Internet Marketing Podcast, Andy is joined by Marcus Tober, CTO at Searchmetrics to discuss the marriage of content marketing and search.During the show Marcus discusses how search technology has evolved over the last decade or so and discusses changes including Google Hummingbird, Machine learning and the rise of Mobile Search. He then goes on to explain how using search insights can help you to ensure that your content stands out from the massive amount of (often unhelpful) content that is published online.Marcus talks about how using insights and being data driven can help you to understand more about your audience and the issues that really matter to them and describes how you can "reverse engineer the DNA of already successful pages" to produce better content yourself. He then goes on to discusses the topic of evergreen content and how data-led content can help to resonate with your audience and live longer and explains why sometimes it is better to update existing... See acast.com/privacy for privacy and opt-out information.
2 Feb 2017
#381: A Taste Of BrightonSEO Training
BrightonSEO is one of Europe’s biggest SEO conferences and brings together SEO’s from around the world twice a year in April and September with the next event on the 6th and 7th April. Alongside the conference, Kelvin and his team also organise practical, hands-on and in-depth training courses the day before. With 21 courses this time around, it can be quite tricky to choose which topic or session is right for you. Therefore, in this episode of the Internet Marketing Podcast, Kelvin invited a few of the trainers to share their experience and give you an insight in their training courses. Ned Poulter, is CEO & Founder of Pole Star Digital – a digital marketing consultancy & will be running the Paid Social Media Advertising Training. On the podcast, Ned explains how he got into the area of paid social advertising and shares some of his experiences, including how he managed to increase the social media engagement of the LAD Bible, one of the UK's biggest social media platforms. Ned explains how paid... See acast.com/privacy for privacy and opt-out information.
16 Feb 2017
How to Manage PPC on a Small Budget: Interview with Lisa Raehsler
On today's episode of the Internet Marketing Podcast, Andy is joined by Lisa Raehsler, founder of BigClickCo to talk about recent paid search updates and how you can master PPC on a small budget. On the show you'll learn: How Google has changed from AdWords to Google AdsWhat Pinterest's Promoted Pins are and why you should be utilising it in your paid search campaigns The challenges when undertaking PPC with a small budgetHow to manage your daily budgetHow to determine how many campaigns you can affordHow to prioritise and set your GoalsLisa's tips for how to narrow and reduce the scope of your paid search campaign through Geo-targeting, match types and moreWhy you might want to consider click to call ads Plus, as usual Lisa shares her top tip/key takeaway for the audience. If you'd like to connect with Lisa, you can find her on Twitter here and on LinkedIn here. You can also find her post, 15 Tips on How to Rock a Small PPC Budget here. See acast.com/privacy for privacy and opt-out information.
30 Aug 2018
#410 Your Audience & What it Means to You: Interview with Scott Dubois
In today's episode of the Internet Marketing Podcast, Andy is joined by Scott Dubois, Co Founder of Pidalia, to discuss your audience and what it means to you.On the show you'll discover:How to use customer data when it comes to campaign planning & what types of data you should look at. What the main types of data that you should look at are. If data should be used to decide the timing of a campaign. How you can use data during a campaign once it has launched? If it is better to be reactive rather than proactive in marketing?Plus, as usual, Scott provides his top tip/key takeaway. See acast.com/privacy for privacy and opt-out information.
7 Sep 2017
#415 Marketing in a Blockchain World - Interview with Jeremy Epstein
In today's episode of the Internet Marketing Podcast, Andy is joined by Jeremy Epstein, CEO at Never Stop Marketing to discuss marketing in a blockchain world.On the show, you'll learn:What a blockchain is & what decentralisation means. The implications of decentralisation and blockchains on marketing. How blockchain is being used right now & how blockchain can improve loyalty programmes.Plus, Jeremy provides his top tip/key takeaway. See acast.com/privacy for privacy and opt-out information.
12 Oct 2017
Local SEO Tips & Google Pigeon with @GregGifford – INTERNET MARKETING PODCAST #287
In this episode we interview Greg Gifford from AutoRevo all about Local SEO, Greg is one of the trainers at this month’s BrightonSEO. Local SEO works on a different system to normal web-search ... See acast.com/privacy for privacy and opt-out information.
1 Apr 2015
#417 Search & Content Strategy: Interview with Aaron Agius
In today's episode of the Internet Marketing Podcast, Andy is joined by Aaron Agius, speaker, CEO and Co-Founder of Louder.Online to discuss search & content strategies. On the show you'll learn: Some of the common mistakes that are made when it comes to content strategyHow businesses often have a lack of an actual strategy & just jump straight into writing content The importance of calls to actions (CTA) and why they should be different depending on where the user is on their journey - how far down the funnel they are Why answering questions and solving problems is key to content creationWhy creating content is pointless without distribution - e.g. SEO, outreach, link building, advertising, Adwords, influencer Outreach etc. Plus, as usual Aaron provides his top tip/key takeaway. If you'd like to connect with Aaron you can find him on Twitter here. See acast.com/privacy for privacy and opt-out information.
26 Oct 2017
#530 How To Grow Any Business Through SEO: Interview with Steve Wiideman
On today's episode of the Internet Marketing Podcast, Andy is joined by Steve Wiideman, Senior Search Strategist at Wiideman Consulting Group to talk about how you can grow any business through SEO. On the show you'll learn:How to do keyword research in 2020How to optimise content the right wayHow to build links from authority sitesHow to get higher rankings with advanced strategies and resourcesPlus, Steve provides his top tip/key takeaway for the audience.If you'd like to connect with Steve, you can find him on Twitter here and you can find free gifts over at https://www.seoverified.com. You can also find the courses mentioned on the show here: academyofsearch.com - use the code RD20 for 75% off See acast.com/privacy for privacy and opt-out information.
2 Jan 2020
Viral Giveaways - Inexpensive Marketing Tactics that WORK: Interview with David Kelly
On today's episode of the Internet Marketing Podcast, Andy is joined by David Kelly, General Manager at KingSumo to talk about viral giveaways and the inexpensive guerrilla marketing tactics that work today. On the show you'll learn:David's favourite marketing strategies in 2018The best marketing tactics that you can use for freeWhat a viral giveaway is and how they can help boost your marketing effortsHow King Sumo can help you to get started with testing viral giveawaysHow David went from customer service to General Manager at King Sumo within 3 yearsWhy LinkedIn is still an effective tool for outreachPlus, as usual, David provides his top tip/key takeaway for running a successful giveaway. If you'd like to connect with David, you can find him on LinkedIn here and his personal website here. You can also find King Sumo on Twitter here.If you'd like to get David's checklist for running the ultimate giveaway, you can email him at email@example.com See acast.com/privacy for privacy and opt-out information.
6 Sep 2018
#418 Content, Engagement & Efficient Marketing Interview with Charles Barber
In today's episode of the Internet Marketing Podcast, Andy is joined by Charles Barber, CEO at Ebisu Consultancy to discuss content, engagement and efficient marketing.On the show you'll learn:If content marketing applies to all industries/sectorsThe most important starting point for any content marketing campaignHow to drive email sign ups from whitepaper marketingNew ways to repurpose your contentWhy webinars and seminars might be one of the most impactful marketing tactics you can try The most successful content marketing campaign that Charles has worked onHow to measure results of content marketing campaigns and set goalsPlus, Charles provides his top tip/key takeaway!Have someone you'd like to hear on our podcast? Let us know over sitevisibility.co.uk. See acast.com/privacy for privacy and opt-out information.
2 Nov 2017