Rank #1: The Expertise Effect: How Getting Narrow Can Grow Your Practice
Almost every lawyer wants to command higher rates, attract more clients, and increase his or her profile in the marketplace. However, many are unable to achieve these objectives because they are stuck pursuing ineffective strategies – or no strategy at all. In this presentation, Jay Harrington will provide some tips on how to develop more business by establishing a niche legal practice.
“Getting narrow” is more important than ever as, in all aspects of today’s economy, consumers are trending toward specialization. Consumers of legal services are no different. They are no longer looking for lawyers with broad skill sets and general knowledge, but rather are seeking out specialists with very particular knowledge in narrow industries and practice area sub-specialties.
Jay will discuss niching strategy and issues such as:
- Why it’s important to carve out a niche
- Why lawyers with niche practices develop more business more easily, and command higher rates
- How to pick a profitable and sustainable area of specialty
Jay will also discuss how to market your niche practice through various thought leadership and content marketing initiatives.
Jun 03 2016
Rank #2: Law Firm Digital Marketing Trends for 2015-2016
Do lawyers still need to blog? Do I really need to spend time on Twitter? Let’s take a look at the common marketing trends in 2015, and what must have marketing trends we feel will carry through into 2016. Mark Homer will share the trends he and the GNGF team have seen this year, with a focus on digital.
Oct 15 2015
Rank #3: The Summer of Lunch Part 1: Law Firm Marketing That Works!
On this episode of Lunch Hour Legal Marketing, Jared Correia and Larry Port discuss the outdated landscape of legal marketing, how lawyers can effectively market their practice online, and the importance of measuring data and analyzing the right metrics. This fun interview will make you laugh, and you might learn something too.
Jul 02 2015
Rank #4: Summer of Lunch Part 4: Legal Blogging Tips from Kevin O’Keefe
In the 2015 Summer of Lunch series finale from Lunch Hour Legal Marketing, Jared Correia interviews Kevin O’Keefe, CEO of Lexblog, about how would-be legal bloggers should get started, the necessary level of professionalism, using blogs to network and build relationships, and setting beneficial goals.
Sep 14 2015
Rank #5: Jordan Harbinger’s Networking Playbook for Lawyers
How can lawyers build influence in the legal community? In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Jordan Harbinger about his career as a social dynamics expert and influential podcaster. They discuss Jordan’s networking advice for creating meaningful and useful professional connections. They also delve into how to make good impressions and exude approachability.
Jordan Harbinger is a Wall Street lawyer turned interview talk show host, and communications and social dynamics expert.
Feb 28 2019
Rank #6: Digital Marketing: Content is King
How can lawyers make their online content more visible for prospective clients? In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Dave Chaffey about how lawyers can implement technology for digital marketing. Prospective clients are drawn in by good online content, but the huge number of marketing technologies available may make the choice seem daunting. Kelly and Gyi get insight from Dave on how lawyers can prioritize the tech that will serve them best.
Dave Chaffey is co-founder of SmartInsights.com, an online publisher and learning platform which helps marketers get the most from their digital marketing.
Jan 17 2019
Rank #7: Internet Marketing: Establishing a Powerful Online Presence
Are you struggling to establish a powerful online presence for your law practice? Is your website failing to bring in business?
Learn how to establish a comprehensive online presence that will increase your exposure and enhance your credibility, while maintaining MRPC compliance. This presentation will cover:
- Branding + using imagery that will resonate with clients
- SEO keywords + tips
- Turning your website into a potent resource
- Using legal content to convey credibility
- Blogging benefits + best practices
- Utilizing effective marketing tools to supercharge referrals
- Selecting a provider
Fred Cohen is the founder and CEO of Zola Media, a legal marketing and technology company that specializes in high-impact attorney websites and marketing services. Fred’s management and experience spans across the information technology, marketing and legal sectors from founding a tech startup which was acquired by a publicly-traded company to practicing trusts and estates as a partner at a New York law firm.
Fred writes on a wide range of topics related to legal technology, marketing and ethics in attorney advertising. He is also a regular speaker and CLE presenter at bar associations throughout the country.
Feb 26 2016
Rank #8: Pro Tips on Personal Branding from Dr. Natalia
Do lawyers need to consider improving their personal brand? Dr. Natalia says — yes! In this episode of Lunch Hour Legal Marketing, hosts Kelly Street and Gyi Tsakalakis talk to Dr. Natalia Wiechowski, personal branding strategist and international keynote speaker, about what elements need to be considered as lawyers develop a personal brand. She gives insight into how interacting with social media, particularly LinkedIn, can enhance your brand and grow your business. Dr. Natalia also shares how she came to be known as the LinkedIn Unicorn.
Dr. Natalia Wiechowski is an award-winning personal branding strategist and international keynote speaker.
Dec 13 2018
Rank #9: PR Guidebook for Lawyers: Best Practices for Boosting Your Firm’s Reputation
Tune in for quick tips on almost every aspect of reputation-building for lawyers! In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Michelle Calcote King about all things PR for law firms. They discuss best practices for press releases, laying out what types of news are worthy of release to the media and outlining how to establish a relationship with a journalist. Later, they talk about how to build a reputation as an authority in your practice area, offering strategies for creating a unique social media voice that cuts through the noise. Michelle also gives real-life examples of clients who have had notable PR successes and shares how lawyers can assess the benefits of a PR campaign.
Michelle Calcote King is the principal & president of Reputation Ink, a content marketing and public relations agency for complex B2B industries.
May 15 2019
Rank #10: Transform Your Law Firm’s Blog into a Profitable eBook: A Step-by-Step Guide
Adam Kosloff presented our Lunch Hour Legal Marketing webinar on November 18, 2015 at 12pm EST.
Most attorneys who even attempt to write books get bogged down, because the process takes way too long, and they have far too many other things to do.
This webinar will give you a proven shortcut. It will show you how to leverage content that you’ve already produced on your blog (and elsewhere) to create your ebook. You won’t need to rely on untested writers or expend much effort or time.
Adam Kosloff has ghostwritten over 60 books for attorneys on subjects as diverse as personal injury, criminal defense, family law, tax law and estate planning. He will walk you through the exact, battle-tested process he uses to create ebooks for his clients. We will cover:
- How to survey your current content library to assess its ebook potential
- The importance of a Big Idea for your ebook — and how to create that awesome hook
- The secret to sewing together seemingly disparate ideas and content pieces using the same tactic employed by bestselling authors like Dave Barry and David Sedaris
- An interview-transcription process that will personalize your book and fill in any gaps — and will only take about 1-2 hours of work on your part
- How to organize your blog (and other content creation activities) in the future to create more books
- Repurposing your book into other forms of content, such as a podcast or YouTube channel
- The smartest, most certain ways to monetize your book — and how to measure success
Dec 15 2015