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Lunch Hour Legal Marketing

Hosted by digital marketers Gyi Tsakalakis and Conrad Saam, Lunch Hour Legal Marketing is jam packed with tips and tricks for attracting more clients and business to your legal practice. Tune in twice a month for expert advice to turbocharge your firm’s ability to generate cash money.

Weekly hand curated podcast episodes for learning

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The best episodes ranked using user listens.

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The Summer of Lunch Part 1: Law Firm Marketing That Works!

On this episode of Lunch Hour Legal Marketing, Jared Correia and Larry Port discuss the outdated landscape of legal marketing, how lawyers can effectively market their practice online, and the importance of measuring data and analyzing the right metrics. This fun interview will make you laugh, and you might learn something too.

30mins

2 Jul 2015

Rank #1

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Marketing Automation: A Primer for Lawyers on Smarter, Simpler Marketing

Casey Cheshire shares strategies for successful marketing automation.

58mins

20 Dec 2019

Rank #2

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Jordan Harbinger’s Networking Playbook for Lawyers

How can lawyers build influence in the legal community? In this episode, hosts Gyi Tsakalakis and Kelly Street talk to Jordan Harbinger about his career as a social dynamics expert and influential podcaster. They discuss Jordan’s networking advice for creating meaningful and useful professional connections. They also delve into how to make good impressions and exude approachability.

1hr 4mins

28 Feb 2019

Rank #3

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Social Media Marketing: Strategy Tips for Law Firms

Traci Reuter offers essential strategies for social media marketing for lawyers.

47mins

28 Aug 2019

Rank #4

Most Popular Podcasts

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Lunch Hour Legal Marketing: Mailbag Edition!

Gyi Tsakalakis and Kelly Street answer listener questions in this special mailbag episode.

53mins

19 Sep 2019

Rank #5

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PR Guidebook for Lawyers: Best Practices for Boosting Your Firm’s Reputation

Gyi Tsakalakis and Kelly Street talk to Michelle Calcote King about all things PR for law firms. They discuss best practices for press releases, laying out what types of news are worthy of release to the media and outlining how to establish a relationship with a journalist.

47mins

15 May 2019

Rank #6

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Law Firm Digital Marketing Trends for 2015-2016

Do lawyers still need to blog? Do I really need to spend time on Twitter? Let’s take a look at the common marketing trends in 2015, and what must have marketing trends we feel will carry through into 2016. Mark Homer will share the trends he and the GNGF team have seen this year, with a focus on digital.

54mins

15 Oct 2015

Rank #7

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The Summer of Lunch Part 3: What Exactly Is The Purpose of Social Media?

What really is the purpose of an online social presence for a law practice? Can lawyers really attract clients through social media? In this episode of Lunch Hour Legal Marketing, Jared Correia interviews Leigh McMillan, vice president of marketing at Avvo, during Mass LOMAP’s 5th Annual Marketing Conference in Boston. Leigh explains the importance of participating in social media, how a lawyer’s presence can affect search results, and how to choose the right channel to increase your law firm’s visibility online.

35mins

17 Aug 2015

Rank #8

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Bring Your Human to Work with You: Using Your Strengths to Grow Your Business

Katy Goshtasbi shares strategies for identifying and utilizing your strengths to grow your legal business.

48mins

27 Nov 2019

Rank #9

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Review Fraud: Exposing Lawyers who Mislead Consumers

Some lawyers may not realize that creating fake reviews is illegal and has serious consequences. In this episode, hosts Gyi Tsakalakis and Kelly Street talk to Jason Brown, founder of reviewfraud.org, about his work investigating fraudulent reviews. They define what constitutes a fake review and discuss the most common instances of abuse found in the legal community.

51mins

19 Mar 2019

Rank #10

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How AI Helps Lawyers Do Their Best Work

Thomas Hamilton examines AI trends in the legal industry and dispels many myths surrounding AI tech.

56mins

31 Jul 2019

Rank #11

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Your Clients are Humans, Be One Too

Rebecca Harding of Saltwhistle shares the value of creating a human connection with clients, common mistakes in law firm marketing, and how younger lawyers can help drive their firms’ IT planning.

40mins

20 Jun 2019

Rank #12

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The Summer of Lunch Part 2: Authentic Legal Marketing in the Digital Age

On the second featured Summer of Lunch, Jared Correia interviews Ed Walters, CEO of Fastcase, about the ways lawyers can improve their online marketing by understanding what their clients want to see. Topics include: Marketing that focuses on empathy, Branding a niche practice versus specializing in everything, Direct and honest firm promotion, Highlighting benefits clients actually care about: parking, personality, experience, Interesting and informative bios, Adjusting approaches learned in law school, No more cliches!

32mins

30 Jul 2015

Rank #13

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Transform Your Law Firm’s Blog into a Profitable eBook: A Step-by-Step Guide

Adam Kosloff presented our Lunch Hour Legal Marketing webinar on November 18, 2015 at 12pm EST. Most attorneys who even attempt to write books get bogged down, because the process takes way too long, and they have far too many other things to do. This webinar will give you a proven shortcut. It will show you how to leverage content that you’ve already produced on your blog (and elsewhere) to create your ebook. You won’t need to rely on untested writers or expend much effort or time. Adam Kosloff has ghostwritten over 60 books for attorneys on subjects as diverse as personal injury, criminal defense, family law, tax law and estate planning. He will walk you through the exact, battle-tested process he uses to create ebooks for his clients. We will cover: How to survey your current content library to assess its ebook potential The importance of a Big Idea for your ebook — and how to create that awesome hook The secret to sewing together seemingly disparate ideas and content pieces using the same tactic employed by bestselling authors like Dave Barry and David Sedaris An interview-transcription process that will personalize your book and fill in any gaps — and will only take about 1-2 hours of work on your part How to organize your blog (and other content creation activities) in the future to create more books Repurposing your book into other forms of content, such as a podcast or YouTube channel The smartest, most certain ways to monetize your book — and how to measure success

44mins

15 Dec 2015

Rank #14

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Summer of Lunch Part 4: Legal Blogging Tips from Kevin O’Keefe

In the 2015 Summer of Lunch series finale from Lunch Hour Legal Marketing, Jared Correia interviews Kevin O’Keefe, CEO of Lexblog, about how would-be legal bloggers should get started, the necessary level of professionalism, using blogs to network and build relationships, and setting beneficial goals.

31mins

14 Sep 2015

Rank #15

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Optimizing SEO with Schema Markup

In this episode, hosts Gyi Tsakalakis and Kelly Street talk to Martha van Berkel about all things schema markup, a.k.a. structured data. Martha explains how this data language helps search engines understand what people are looking for in the real world and connects them to optimal search results. They discuss how lawyers can apply schema markup in their SEO and how understanding what drives online engagement can help lawyers make better business decisions.

56mins

16 Apr 2019

Rank #16

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New Beginnings

A new chapter for Lunch Hour Legal Marketing begins today with new co-host Conrad Saam. Tune in to hear the first of what promises to be a long line of insightful conversations.

49mins

20 May 2020

Rank #17

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Marketing in the Age of COVID-19

Gyi Tsakalakis and Kelly Street share how to create tactful, empathetic marketing to reach new clients during the pandemic.

41mins

20 Apr 2020

Rank #18

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Understanding Your Metrics with firmTRAK’s Rich Marvel

Rich Marvel explains how data can pinpoint areas of success and weakness to help lawyers make better business choices.

15mins

26 Mar 2020

Rank #19

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Level Up Your Marketing with Wendy Witt

Wendy Witt gives tips for creating marketing strategies that emulate your firm’s goals and your personal ideals.

47mins

13 Mar 2020

Rank #20