The Summer of Lunch Part 1: Law Firm Marketing That Works!
On this episode of Lunch Hour Legal Marketing, Jared Correia and Larry Port discuss the outdated landscape of legal marketing, how lawyers can effectively market their practice online, and the importance of measuring data and analyzing the right metrics. This fun interview will make you laugh, and you might learn something too.
2 Jul 2015
Marketing Automation: A Primer for Lawyers on Smarter, Simpler Marketing
Casey Cheshire shares strategies for successful marketing automation.
20 Dec 2019
Jordan Harbinger’s Networking Playbook for Lawyers
How can lawyers build influence in the legal community? In this episode, hosts Gyi Tsakalakis and Kelly Street talk to Jordan Harbinger about his career as a social dynamics expert and influential podcaster. They discuss Jordan’s networking advice for creating meaningful and useful professional connections. They also delve into how to make good impressions and exude approachability.
28 Feb 2019
Social Media Marketing: Strategy Tips for Law Firms
Traci Reuter offers essential strategies for social media marketing for lawyers.
28 Aug 2019
Most Popular Podcasts
Lunch Hour Legal Marketing: Mailbag Edition!
Gyi Tsakalakis and Kelly Street answer listener questions in this special mailbag episode.
19 Sep 2019
PR Guidebook for Lawyers: Best Practices for Boosting Your Firm’s Reputation
Gyi Tsakalakis and Kelly Street talk to Michelle Calcote King about all things PR for law firms. They discuss best practices for press releases, laying out what types of news are worthy of release to the media and outlining how to establish a relationship with a journalist.
15 May 2019
Law Firm Digital Marketing Trends for 2015-2016
Do lawyers still need to blog? Do I really need to spend time on Twitter? Let’s take a look at the common marketing trends in 2015, and what must have marketing trends we feel will carry through into 2016. Mark Homer will share the trends he and the GNGF team have seen this year, with a focus on digital.
15 Oct 2015
The Summer of Lunch Part 3: What Exactly Is The Purpose of Social Media?
What really is the purpose of an online social presence for a law practice? Can lawyers really attract clients through social media? In this episode of Lunch Hour Legal Marketing, Jared Correia interviews Leigh McMillan, vice president of marketing at Avvo, during Mass LOMAP’s 5th Annual Marketing Conference in Boston. Leigh explains the importance of participating in social media, how a lawyer’s presence can affect search results, and how to choose the right channel to increase your law firm’s visibility online.
17 Aug 2015
Bring Your Human to Work with You: Using Your Strengths to Grow Your Business
Katy Goshtasbi shares strategies for identifying and utilizing your strengths to grow your legal business.
27 Nov 2019
Review Fraud: Exposing Lawyers who Mislead Consumers
Some lawyers may not realize that creating fake reviews is illegal and has serious consequences. In this episode, hosts Gyi Tsakalakis and Kelly Street talk to Jason Brown, founder of reviewfraud.org, about his work investigating fraudulent reviews. They define what constitutes a fake review and discuss the most common instances of abuse found in the legal community.
19 Mar 2019
How AI Helps Lawyers Do Their Best Work
Thomas Hamilton examines AI trends in the legal industry and dispels many myths surrounding AI tech.
31 Jul 2019
Your Clients are Humans, Be One Too
Rebecca Harding of Saltwhistle shares the value of creating a human connection with clients, common mistakes in law firm marketing, and how younger lawyers can help drive their firms’ IT planning.
20 Jun 2019
The Summer of Lunch Part 2: Authentic Legal Marketing in the Digital Age
On the second featured Summer of Lunch, Jared Correia interviews Ed Walters, CEO of Fastcase, about the ways lawyers can improve their online marketing by understanding what their clients want to see. Topics include: Marketing that focuses on empathy, Branding a niche practice versus specializing in everything, Direct and honest firm promotion, Highlighting benefits clients actually care about: parking, personality, experience, Interesting and informative bios, Adjusting approaches learned in law school, No more cliches!
30 Jul 2015
Transform Your Law Firm’s Blog into a Profitable eBook: A Step-by-Step Guide
Adam Kosloff presented our Lunch Hour Legal Marketing webinar on November 18, 2015 at 12pm EST. Most attorneys who even attempt to write books get bogged down, because the process takes way too long, and they have far too many other things to do. This webinar will give you a proven shortcut. It will show you how to leverage content that you’ve already produced on your blog (and elsewhere) to create your ebook. You won’t need to rely on untested writers or expend much effort or time. Adam Kosloff has ghostwritten over 60 books for attorneys on subjects as diverse as personal injury, criminal defense, family law, tax law and estate planning. He will walk you through the exact, battle-tested process he uses to create ebooks for his clients. We will cover: How to survey your current content library to assess its ebook potential The importance of a Big Idea for your ebook — and how to create that awesome hook The secret to sewing together seemingly disparate ideas and content pieces using the same tactic employed by bestselling authors like Dave Barry and David Sedaris An interview-transcription process that will personalize your book and fill in any gaps — and will only take about 1-2 hours of work on your part How to organize your blog (and other content creation activities) in the future to create more books Repurposing your book into other forms of content, such as a podcast or YouTube channel The smartest, most certain ways to monetize your book — and how to measure success
15 Dec 2015
Summer of Lunch Part 4: Legal Blogging Tips from Kevin O’Keefe
In the 2015 Summer of Lunch series finale from Lunch Hour Legal Marketing, Jared Correia interviews Kevin O’Keefe, CEO of Lexblog, about how would-be legal bloggers should get started, the necessary level of professionalism, using blogs to network and build relationships, and setting beneficial goals.
14 Sep 2015
Optimizing SEO with Schema Markup
In this episode, hosts Gyi Tsakalakis and Kelly Street talk to Martha van Berkel about all things schema markup, a.k.a. structured data. Martha explains how this data language helps search engines understand what people are looking for in the real world and connects them to optimal search results. They discuss how lawyers can apply schema markup in their SEO and how understanding what drives online engagement can help lawyers make better business decisions.
16 Apr 2019
A new chapter for Lunch Hour Legal Marketing begins today with new co-host Conrad Saam. Tune in to hear the first of what promises to be a long line of insightful conversations.
20 May 2020
Marketing in the Age of COVID-19
Gyi Tsakalakis and Kelly Street share how to create tactful, empathetic marketing to reach new clients during the pandemic.
20 Apr 2020
Understanding Your Metrics with firmTRAK’s Rich Marvel
Rich Marvel explains how data can pinpoint areas of success and weakness to help lawyers make better business choices.
26 Mar 2020
Level Up Your Marketing with Wendy Witt
Wendy Witt gives tips for creating marketing strategies that emulate your firm’s goals and your personal ideals.
13 Mar 2020