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B2B Marketing Exchange

The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mi... Read more

Ranked #1

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How To Cut Through The Noise And Build Awareness w/ Jeremy Middleton

How To Cut Through The Noise And Build Awareness w/ Jeremy Middleton

What does a high school physics and chemistry teacher know about marketing? Plenty, clearly. In his two first years at P... Read more

4 Dec 2019

25mins

Ranked #2

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Direct Mail 2020: How To Win Big With Direct Mail In The Digital Age

Direct Mail 2020: How To Win Big With Direct Mail In The Digital Age

B2C brands have relied on direct mail for decades, but the trend is re-emerging in B2B in new and exciting ways. Brands ... Read more

11 Dec 2019

28mins

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Ranked #3

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How To Make Video Marketing A Money Maker

How To Make Video Marketing A Money Maker

Over the past five years, we've seen video explode. What was once a blip on marketers' radar has become an integral form... Read more

8 Jan 2020

26mins

Ranked #4

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The Netflix Effect On B2B Buyer Engagement

The Netflix Effect On B2B Buyer Engagement

Netflix hasn't just transformed the way we consume media...it's changed the way we expect to interact with all brands. W... Read more

18 Dec 2019

33mins

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Ranked #5

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Gaining A Millennial Mindset To Build Brand Authenticity & Trust w/ Brian Fanzo

Gaining A Millennial Mindset To Build Brand Authenticity & Trust w/ Brian Fanzo

Brian Fanzo is a Millennial that has seen it all. Coming from a cybersecurity background and working almost a decade wit... Read more

20 Nov 2019

51mins

Ranked #6

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Extending Events Into Content W/ Dave Bruno

Extending Events Into Content W/ Dave Bruno

Events are a big investment. When designed and promoted effectively, they can drive big business value. But many times, ... Read more

15 Jan 2020

25mins

Ranked #7

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Inspiring Creativity Amidst Chaos w/ Todd Henry

Inspiring Creativity Amidst Chaos w/ Todd Henry

Todd Henry has made a living from creativity. A creative type himself, he has spent the last few years helping companies... Read more

5 Feb 2020

38mins

Ranked #8

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Finding Your Next Big Idea w/ Tamsen Webster

Finding Your Next Big Idea w/ Tamsen Webster

Tamsen Webster has a heritage in marketing. With about two decades in the biz, she has held positions at Weight Watchers... Read more

29 Jan 2020

29mins

Ranked #9

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#B2BMX 2020 Sneak Peek

#B2BMX 2020 Sneak Peek

For the season one finale of the B2B Marketing Exchange podcast, the Demand Gen Report team sits down with a few friends... Read more

12 Feb 2020

48mins

Ranked #10

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The Quest For Top Talent: How To Build Your Marketing A-Team w/ Wes Lieser

The Quest For Top Talent: How To Build Your Marketing A-Team w/ Wes Lieser

B2B organizations are fighting to win top talent. Part of the challenge lies in generating interest among a pool of qual... Read more

13 Nov 2019

42mins

Ranked #11

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Speak Your Customers' LINGO W/ Jeffrey Shaw

Speak Your Customers' LINGO W/ Jeffrey Shaw

Jeffrey Shaw has experienced quite the career evolution, starting out as a photographer and eventually becoming a brand ... Read more

22 Jan 2020

34mins

Ranked #12

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Human + Machine = ABM Success

Human + Machine = ABM Success

Account-based marketing (ABM), like any marketing discipline, requires equal parts art and science. Without technology, ... Read more

27 May 2020

30mins

Ranked #13

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How Salesforce 'Sleighed' Holiday Campaign Results

How Salesforce 'Sleighed' Holiday Campaign Results

In 2019, Kelly Borter, Director of Industry Demand Generation at Salesforce, had one mission: to create a comprehensive,... Read more

20 May 2020

43mins

Ranked #14

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Lessons From GumGum's Marketing Pivot

Lessons From GumGum's Marketing Pivot

Many B2B marketers have had to pivot their event strategies and budgets in the wake of COVID-19. Teams have also had to ... Read more

13 May 2020

44mins

Ranked #15

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How ADP Saw Success With Client Advocacy

How ADP Saw Success With Client Advocacy

Many B2B marketers tap happy, engaged clients for their content and campaigns. But what if we told you there was a lot o... Read more

6 May 2020

37mins

Ranked #16

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Using Social Media As A Powerful Content Cornerstone

Using Social Media As A Powerful Content Cornerstone

Social media has always been a critical part of the B2B marketing mix. Brands rely on some or all of the key networks, l... Read more

29 Apr 2020

35mins

Ranked #17

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Season 2 Premiere: Adapting To A New Normal

Season 2 Premiere: Adapting To A New Normal

Less than two months ago, more than 1,300 B2B marketing and sales executives converged to learn, network and get inspire... Read more

22 Apr 2020

43mins

Ranked #18

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Empathy: The Hallmark Of The Customer-Obsessed B2B Marketer w/ Laura Ramos

Empathy: The Hallmark Of The Customer-Obsessed B2B Marketer w/ Laura Ramos

Buyers today are self-educated and self-guided. They want tools and insights aligned to where they are in the customer l... Read more

6 Nov 2019

34mins

Ranked #19

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Expanding Your Expertise and Influence w/ Pam Didner

Expanding Your Expertise and Influence w/ Pam Didner

Pam Didner is no stranger to the B2B world. With a career that spans approximately two decades, Pam has walked in the sh... Read more

30 Oct 2019

31mins

Ranked #20

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Top 5 B2B Trends Of 2019 w/ Maureen Maggioni

Top 5 B2B Trends Of 2019 w/ Maureen Maggioni

What better way to prepare for 2020 than to reflect on the top trends of 2019? And let's be real, 2019 had it's fair sha... Read more

23 Oct 2019

26mins

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