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B2B Marketing Podcast

The essential resource for B2B marketers.

Weekly hand curated podcast episodes for learning

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The essential resource for B2B marketers.

Episode 46: Cybereason’s Kyle Flaherty on future-proofing your tech marketing

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In this week’s episode, David Rowlands, senior editor at B2B Marketing, sat down with Kyle Flaherty, senior VP marketing at Cybereason. To kick off the New Year, Kyle explores the changing future of the tech marketing landscape.

This podcast is the final instalment in a series of four which have helped inform our full report, sponsored by Twogether. Download the report by clicking the link below!

https://www.b2bmarketing.net/en-gb/free-downloadable-guides/future-tech-marketing-and-revenue-performance-whats-impacting-growth-2022

Jan 07 2022

29mins

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Episode 45: Julie Knight's forecasts for the future of tech marketing

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David Rowlands, B2B Marketing's senior editor, sat down with Julie Knight, CMO at Unit4. David and Julie discuss all things tech marketing from the changing KPIs you need to be aware of and how to showcase success to the rise of first-party data.

This podcast is the penultimate instalment in a series of four which have helped inform our full report, sponsored by Twogether. Download the report by clicking the link below and stay tuned for our final episode!

https://www.b2bmarketing.net/en-gb/free-downloadable-guides/future-tech-marketing-and-revenue-performance-whats-impacting-growth-2022

Dec 20 2021

42mins

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Episode 44: Atos' Cat Dutton's predictions on the changes to tech marketing spheres

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In this week's episode, David Rowlands, senior editor at B2B Marketing, spoke with Atos' global deputy CMO on the changing tech marketing landscape: how to drive, measure and demonstrate growth, what Atos is doing in the face of the death of the third-party cookie, and what you need to be on the lookout for in 2022.

This podcast is the second instalment in a series of four, all of which have helped to inform our full report, sponsored by Twogether. You can download the full report by following the link below, and be sure to watch out for the next podcasts in the series in the coming weeks!

https://www.b2bmarketing.net/en-gb/free-downloadable-guides/future-tech-marketing-and-revenue-performance-whats-impacting-growth-2022

Dec 10 2021

20mins

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Episode 43: Gursaran Marjara discusses the future of tech marketing and revenue performance

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In this episode of The B2B Marketing Podcast, David Rowlands caught up with Gursaran Marjara, CMO of Access Group, to discuss the future of tech marketing and revenue performance, and what’s impacting growth for 2022 and beyond.

This podcast is one in a series of four, all of which have helped to inform our full report, sponsored by Twogether. You can download the full report by following the link below, and be sure to watch out for the next podcasts in the series in the coming weeks!

https://www.b2bmarketing.net/en-gb/free-downloadable-guides/future-tech-marketing-and-revenue-performance-whats-impacting-growth-2022

Dec 03 2021

40mins

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Episode 42: Demandbase's Paul Gibson on all things ABX

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In this week's episode, David Rowlands, senior editor at B2B Marketing, spoke with Demandbase's VP EMEA Paul Gibson.

Paul and David discussed all things ABX(account-based experiences) - what differentiates it from ABM, what it looks like at the ground level, and why Demandbase think it’s the future of great marketing.

Nov 26 2021

20mins

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Episode 41: Annabel Rake on sustainability and marketing

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In this week's episode, David Rowlands, senior editor at B2B Marketing, spoke with Annabel Rake, partner and CMO at Deloitte UK and North and South Europe.

Annabel discusses the importance of sustainability in marketing, what steps Deloitte have taken and how you can deliver on a greener marketing strategy.

Nov 19 2021

27mins

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Episode 40: Stefan Doering on building globally recognisable, but culturally relevant brands

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In this week's episode, David Rowlands spoke with Stefan Doering, PwC's brand strategy lead.

They discuss how to approach global brand identity and cultural identity across borders.

Oct 22 2021

25mins

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Episode 39: Kate Owen's approach to using ABM in B2B and B2C

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In this episode David Rowlands spoke with University Partnership Programme’s (UPP) CMO, Kate Owen, last year's winner of B2B marketer of the year.

Kate discusses how to approach ABM within the higher education sector, cross industry collaboration and how she's applying ABM to both the B2B and B2C sides of the business.

If you want to learn more about all things ABM, get your tickets to the ABM Conference at https://b2bmarketing.abm-conference.net/

Oct 15 2021

25mins

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Episode 38: Matt Harper, CEO, The Marketing Practice, discusses the agency’s recent acquisitions

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In this episode, David Rowlands spoke with Matt Harper, CEO of The Marketing Practice (TMP), to discuss the agency’s recent acquisitions of Omobono and Kingpin.

David and Matt talk about why Kingpin and Omobono were such a great fit for TMP, why B2B agencies are set to receive further investment, the challenges of combining three agencies, and more.

Oct 08 2021

25mins

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Episode 37: Bonnie Pelosi, Europe CMO at Wipro, talks challenges, strategies and tactics

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In this episode, David Rowlands spoke with Bonnie Pelosi, Europe CMO at Wipro, to learn how she intends to help Wipro achieve its ambitions by focusing on deepening customer relationships and investing in talent and capabilities for the future.

David and Bonnie also discuss the strategies and tactics she intends to employ, as well as advice for CMOs heading in 2022 and beyond.

Sep 24 2021

20mins

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Episode 36: Copywriting guru David McGuire explains how to create great copy

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In this episode, David Rowlands spoke with David McGuire, creative director at Radix Communications, copywriting trainer for B2B Marketing, and all around copywriting wizard.

If you want to check out David McGuire's training course, just head to this page: https://www.b2bmarketing.net/en-gb/b2b-copywriting-training

Sep 09 2021

36mins

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Episode 35: Dr. Christine Bailey explains how to build a great customer insight strategy

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In this week's podcast, David Rowlands spoke with Dr. Christine Bailey, CMO at PassFort and all-rounding marketing expert.

They discuss Christine's new book, 'Customer insight strategies: How to understand your audience and create remarkable marketing', and share some of the great insights from within it.

Sep 03 2021

26mins

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Episode 34: The growing relationship between HR and marketing, with Andrew Colwell and Liz Brocken

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In this week's episode, David Rowlands spoke with Fleetsolve's marketing director, Andrew Colwell, and HR business partner, Liz Brocken, to discuss how the relationship between the two departments has grown significantly over the course of the pandemic, and why it's never going back.

Andrew and Liz share their personal experience, and the value it's delivering, and offer insight into why you might need to start rethinking your own relationship with HR.

If you'd like to learn more about Fleetsolve, just head to: www.fleetsolve.com

Aug 27 2021

20mins

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Episode 33: How to make lead nurture a part of your organisation with Adobe’s Kate Doyle

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In this week’s episode, David Rowlands, editor for B2B Marketing, spoke with Kate Doyle, senior marketing manager at Adobe to talk about email nurturing programmes. She shared how to identify valuable leads, how to improve conversations throughout the funnel and how to make nurture a part of your overall marketing strategy.

She also touched upon why marketers need to get more creative and take more risks to stand out with hyper-personalisation.

To watch the full webinar, you can register and watch it here:https://event.on24.com/eventRegistration/EventLobbyServlet?target=reg20.jsp&partnerref=webinarpage&eventid=3301571&sessionid=1&key=63674137CEE2D3206C39BBCEC349272F®Tag=&V2=false&sourcepage=register

You can also see our upcoming webinars here: https://www.b2bmarketing.net/en-gb/webinar-programme

Aug 20 2021

49mins

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Episode 32: Transformation through messaging & engagement with IRI's Gary Hurry

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In this week's episode, David Rowlands, editor for B2B Marketing, spoke with Gary Hurry, international marketing director, about the last 18 months at IRI.

They discussed how IRI transformed with buyer personas and target markets, how messaging and engagement changed, and how to grow your business at an international level. Gary also shared the biggest challenges that lie ahead for IRI in the next 12 months.

With that in mind, he also touched on how IRI is going to be using Propolis in the future! If you too want to join Propolis, you can check it out here: https://www.b2bmarketing.net/en-gb/propolis-homepage

Aug 13 2021

38mins

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Episode 31: The difference between inclusion and diversity with Accenture's Joe Taiano

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In this week’s episode, David Rowlands, editor at B2B Marketing, spoke with managing director, marketing for consumer industries, Accenture, Joseph Taiano about inclusion and diversity initiatives in B2B marketing. They dived into the difference between inclusion and diversity, what an audit committee is, and why marketers should care about diversity from a business perspective.

Joe also shares his personal experience in the B2B sector as LGBTQ+ member and gives tips on how he likes to bring it up to his colleagues. To hear more about inclusion and diversity, you can check out his Keynote session at Ignite USA here! https://vimeo.com/559144729

You can also DM him on LinkedIn: https://www.linkedin.com/in/joe-taiano/

Jul 23 2021

21mins

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Episode 30: How to align and improve your global messaging with Sam Crocker and Tony Riley

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In this week's episode, David Rowlands, editor at B2B Marketing, spoke with Tony Riley, president of The Mx Group and Sam Crocker, managing partner at Bray Leino. They discuss how their global partnership came to be, how to improve global messaging on a strategic level and how to be more intentional with your agency ecosystem.

For more insights, you can check out our exclusive interview with Sam right before Ignite London here: https://www.b2bmarketing.net/en-gb/resources/articles/creating-more-effective-global-campaigns-sam-crocker
If you have any other questions or comments, you can also connect with Sam and Tony on LinkedIn:
Tony here: https://www.linkedin.com/in/riley1/
Sam: https://www.linkedin.com/in/sacrocker/

Jul 16 2021

37mins

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Episode 29: What can community marketing bring to the table? with Zapnito's Charles Thiede

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This year, utilising Zapnito’s technology, B2B Marketing launched Propolis – our community for B2B marketers to share problems, insights and learn best practices. In this week's episode, David Rowlands, B2B Marketing Editor, sat down with Charles Thiede, CEO and founder of SaaS platform, Zapnito to discuss what makes good marketing. They also discuss how community marketing can contribute towards customer acquisition and growth, as well as how marketers can make their platforms stand out with so many channels in today's day and age.

You can DM Charles on LinkedIn to find out more here: https://www.linkedin.com/in/charlesthiede/?originalSubdomain=uk

You can also check out our own community hub, Propolis. Here at our community platform Propolis, we offer expert advice in eight different unique topics we call "hives": https://www.b2bmarketing.net/en-gb/propolis-homepage

Jul 09 2021

30mins

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Episode 28: Optimising the ecommerce experience in B2B marketing with Brian Beck

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In this week’s episode, David Rowlands, editor for B2B Marketing, sat down with Brian Beck to discuss all things ecommerce.

They delve into product selling, how ecommerce was impacted by the pandemic, best ecommerce practices, and why transparency in the buying process is critical.

They also talk about why the dreaded ‘abandoned cart’ for your product might actually be a good thing for sellers. Stick around until the end where Brian also breaks down where to start if marketers see a real opportunity for ecommerce.

To learn more about ecommerce, you can check out one of our features here: https://www.b2bmarketing.net/en-gb/resources/features/has-b2b-ecommerce-finally-come-age

Or you can DM Brian on Twitter @beckecommerce :https://twitter.com/beckecommerce?lang=en

Jun 25 2021

37mins

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Episode 27: How to cultivate a brand during adversity with Grant Thornton’s Lucy Canning

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In this week’s episode, David Rowlands, editor for B2B Marketing, sat down with brand, marketing and business development director of Grant Thornton. They talk about how branding was impacted by Covid-19, what marketing tactics are damaging for brands, and where Lucy sees Grant Thornton going in the ‘new normal’ era. Be sure to listen until the end as Lucy explains why it’s so critical to cultivate your brand and some top tips to achieving this.

If you liked this episode, you can DM Lucy @lucyjane2008:https://twitter.com/lucyjane2008?lang=en

Or you can check out Grant Thornton's case study when they nabbed the award for 'Marketing team of the year': https://www.b2bmarketing.net/en-gb/resources/b2b-case-studies/awards-case-study-find-out-how-grant-thornton-won-marketing-team-year

Jun 18 2021

21mins

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iTunes Ratings

4 Ratings
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Great speakers - big focus on culture and people leadership

By Owner of two 1st gen iPads - Oct 06 2019
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Episode 1 - great mix of SMEs and topics Loved the focus on culture, behavior and leading teams. In the future would also love some practical ideas and frameworks .... will continue to listen!

Much needed insight to the marketing world

By Snugglyradish - Jun 19 2019
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Im a young marketing professional. I love the set up of this podcast setting me up for success. The few episodes have educated me a lot