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B2B Growth

Conversations from the frontlines of marketing.

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1226: 300% Increase in Search Traffic to a B2B Website: How They Did It w/ Talmage Egan

In this episode we talk to Talmage Egan, Digital Marketing Strategist at O.C. Tanner. Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: directiveconsulting.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

27mins

12 Mar 2020

Rank #1

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1116: How to Build Your Marketing Function from Scratch w/ Roshan Cariappa

In this episode we talk to Roshan Cariappa, Director of Marketing at Vymo. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.

21mins

30 Sep 2019

Rank #2

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1235:The Sales Process Is Broken w/ Ryan Bonnici

The sales process is broken. Nobody actually enjoys buying anymore—especially not software. And when it comes to most sales processes, the human touch has just disappeared. Randy Frisch, CMO at Uberflip, recently talked with Ryan Bonnici, CMO at G2, about his approach to this problem. They talk about: How being a mini CMO prepared him to wear all the CMO hats Ryan's take on how the sales process is broken (& how to streamline it) Why marketers should think like consumers Four weeks off a year is the bare minimum Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

32mins

27 Mar 2020

Rank #3