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Tamsen Webster

54 Podcast Episodes

Latest 18 Jul 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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339 Find Your Red Thread by Tamsen Webster

The Marketing Book Podcast

Find Your Red Thread: Make Your Big Ideas Irresistible by Tamsen Webster You have a terrific idea. It’s so powerful that it could change a life, a market, or even the world. There’s just one problem: others don’t see its power—yet. If you truly value the possibility of your idea, then you’re ready to find your Red Thread—the throughline that connects your idea to your audience’s hearts and minds. The best part is, the Red Thread already exists. It’s the connection that makes the invisible link between your audience’s problem and your solution tangible—and actionable. With the Red Thread, you’ll inspire audiences to act and get the outcome you’re both looking for. Renowned speaker, consultant, and TEDx idea strategist Tamsen Webster shares the same step-by-step process she’s taught to hundreds of clients, helping them deliver memorable presentations, keynotes, marketing campaigns, TED talks, and more. Once you master this process, you’ll be able to guide your audience through the maze of ideas and options—and through the maze of their own minds. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/find-red-thread-tamsen-webster

1hr 20mins

9 Jul 2021

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Tamsen Webster | Make Your Big Ideas Irresistible

The Unmistakable Creative Podcast

Tamsen Webster wants to help you build the most compelling and persuasive arguments for you ideas by finding your Red Thread. Turn your big idea into change by rebuilding it, piece by piece, until you and those you serve see the world differently.Tamsen Webster is a keynote spreaker and author of "Find Your Red Thread: Make Your Big Ideas Irresistible" | https://tamsenwebster.comListener TribeWe have our own private social network for listeners of the Unmistakable Creative podcast. You can meet other listeners, discuss episodes, and engage with the creative community! Just visit https://the-unmistakable-creative-podcast.mn.co/ to sign up.See acast.com/privacy for privacy and opt-out information.

1hr

5 Jul 2021

Similar People

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How to Tell Better Stories through Structure - Tamsen Webster

The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business

Stories move people to action. They change the world. But what if you're not a "born storyteller?" In this episode, Tamsen Webster shares a structured approach to storytelling that will have you spinning better stories in no time. https://www.theagentsofchange.com/396

45mins

23 Jun 2021

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Tamsen Webster and Finding Your Red Thread

Association Chat Podcast

As a professional "Idea Whisperer," Tamsen Webster helps people find, build, and tell the stories of their ideas. She combined 20 years in brand and message strategy with four years as a TEDx Executive Producer to create The Red Thread®, a simple way to change how people see...and what they do as a result. (Though as she'll tell you, everything she knows about people, speaking, and change, she learned at Weight Watchers.) Today, Tamsen is a globe-hopping keynote speaker who consults with enterprise companies like Verizon, Johnson & Johnson, and State Street Bank on how to get their big ideas to have the impact they deserve. She's also author of Find Your Red Thread: Make Your Big Ideas Irresistible.

58mins

8 Jun 2021

Most Popular

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Blazing a trail to your audience's heart, with Tamsen Webster

The Personal Brand Entrepreneur Show.

How do you talk about what you so it captures the imagination, lights people up emotionally and communicates the really deep reasons you add value in ways nobody else can? It’s a huge challenge.  Most people just make a noise, but what they really need is a strong clear signal.This week my guest is Tamsen Webster, author of ‘Find Your Red Thread’.  We’re talking about how to find the throughline from your big idea - right to your audience's heartAbout TamsenPart strategist, part storyteller, part English-to-English translator, Tamsen Webster helps experts drive action with their ideas. Tamsen honed her trademark Red Thread approach in and for major organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with hundreds of individual founders, academics, and thought leaders. She's a former TEDx Executive Producer and current Idea Strategist. She's also author of Find Your Read Thread: Make Your Big Ideas Irresistible. Tamsens's site : https://tamsenwebster.com/---Subscribe to my Youtube!! Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.me/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

45mins

17 May 2021

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Find Your Red Thread with Tamsen Webster

Making Waves at C-Level

Episode 651 is a chat with Tamsen Webster. On this podcast Thom Singer interviews her about her new book "Find Your Red Thread". This is very important for anyone who has a message they need to be understood by others (ummmm, that is all of us).About Tamsen WebsterTamsen Webster has spent the last twenty years helping experts drive action from their ideas. Part message strategist, part storyteller, part English-to-English translator, her work focuses on how to find and build the stories partners, investors, clients, and customers will tell themselves—and others.Tamsen honed her expertise through work in and for major companies and organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with startups that represent the next wave of innovation in life science, biotech, climate tech, fintech, and pharma. She’s a professional advisor at the Martin Trust Center for MIT Entrepreneurship and a mentor for the Harvard Innovation Labs. She’s also served for over eight years as executive producer and idea strategist for one of the oldest locally organized TED Talk events in the world (TEDxCambridge).She was a reluctant marathoner... twice, is a champion ballroom dancer (in her mind), and learned everything she knows about messages, people, and change as a Weight Watchers leader. True story.About "Find Your Red Thread"You have a terrific idea—an amazing product, an incomparable service, a bulletproof business model—and you know it is so powerful that it could change a life, a market, or even the world. There’s just one problem: others can’t or don’t see its power… yet.While the prospect of translating a big idea into the language that leads to change can be daunting, that’s exactly what this book will help you do. Even better, the throughline that connects your idea to your audience’s hearts and minds already exists. It’s called your Red Thread, and this book offers you a step-by-step system to find and express the essence of it, to inspire people to act.Whether you are writing marketing copy, an investor pitch, a keynote speech, a book, or all of the above, the best way to make your idea irresistible is to build the story people will tell themselves about it. Find Your Red Thread shows you how.If you want to change the world, if you value the possibility of your idea so much that you see it as bigger than you are, if you are willing to put your idea first, but you struggle to communicate how relevant it really is, Find Your Red Thread will give you the practical tools you need to create clear, powerful messages with undeniable impact.https://www.thomsinger.com/podcast/find-your-red-thread Learn more about your ad choices. Visit megaphone.fm/adchoices

32mins

28 Apr 2021

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Ep. 180: Tamsen Webster- The Only Way Out Is Through

The Gospel of Fire

As a professional "Idea Whisperer," Tamsen helps people find, build, and tell the stories of their ideas. She combined 20 years in brand and message strategy with four years as a TEDx Executive Producer to create The Red Thread®, a simple way to change how people see...and what they do as a result. (Though as she'll tell you, everything she knows about people, speaking, and change, she learned at Weight Watchers.) Today, Tamsen is a globe-hopping keynote speaker who consults with enterprise companies like Verizon, Johnson & Johnson, and State Street Bank on how to get their big ideas to have the impact they deserve.

52mins

23 Apr 2021

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EP33: Tamsen Webster - Finding Your Email Newsletter's Red Thread

Pushing Send

Tamsen Webster is a messaging and presentation strategist. Today she shares with us how she infuses her weekly newsletter with the ideas she shares as a communication thought leader. She is an in-demand speaker and strategist who helps brands build big ideas and bring them to life. She also applies the same process to her own weekly newsletter and she shares her workflow with us. Key Points From This Episode:Tamsen defines The Red Thread and she shares how she uses it as a method to help people find and build connection. The Red Thread is a way for our brain to come up with a solution for why things make sense together- the story that our brain builds to connect the problem and solutionThis concept can be applied to email because it's about helping people to clarify what they are asking for and to make sure that the people they are asking for it are sure to take it. Tamsen's email workflow involves sketching out a red thread so she knows what the main elements are and then just sitting down to write it out.  She finds that talking it out first helps greatly. She views her newsletter as a way to show that she's doing the work and to help others do the same. Tweetables:The main problem I want to solve is that there is so often a gap between these amazing, amazing ideas and the impact they can have. And so often that gap simply in how they're articulated  @TamaDear (00:26)The Red Thread is that it's the story that our brain builds to connect the problem and solution. And simultaneously it is also the name of the method I've developed to help people find and build that connection... that story, @TamaDear (02:08) Ideas aren't found they're built and they're built by the story that kind of happens in the dark. @TamaDear (06:10)That's how I use the newsletter that's for me is to show that I'm doing the work and help people do their own and to create knowledge and to stay in it and to be constantly doing it and to help other people do the same.   @TamaDear (21:02)Links Mentioned In This Episode:Tamsen Webster on TwitterTamsen Webster on LinkedInThe Red Thread NewsletterEricssonTEDxChris AndersonBufferSeth GodinAnn HandleyWarren BuffettClubhouse

22mins

6 Apr 2021

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Tamsen Webster as the "Idea Whisperer"

No Limits Selling

As the “Idea Whisperer,” Tamsen helps people find, build, and tell the stories of their ideas using their Red Thread®, the universal (but unique!) tie between how we see the world and what we do in it. Tamsen’s own Red Thread weaves through her 20 years as a brand and message strategist, though she says she learned the most about inspiring change as a Weight Watchers leader. As a TEDx Executive Producer, Tamsen coached experts, iconoclasts, and pioneers from around the world to build their Red Threads into Ideas Worth Spreading—and more than 9 million YouTube views.   Today, she’s a globe-hopping keynote speaker on storytelling, branding, change management, and idea development, and a go-to consultant for enterprise companies like Verizon, Johnson & Johnson, and State Street Bank who want to their big ideas to have an even bigger impact. Tamsen lives in Boston with her other half/chief ballroom dancing partner, and two amazing boys with big ideas all their own. Contact Tamsen: Website LinkedIn Facebook YouTube Instagram twitter

41mins

9 Feb 2021

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E97 GUEST Tamsen Webster shares that powerful messages begin with powerful ideas

Be You Find Happy

GET EMPOWERED! Michaela is over to moon to share her new journal for women with you! https://amzn.to/34VmER8 As the “Idea Whisperer,” Tamsen helps people find, build, and tell the stories of their ideas using their Red Thread®, the universal (but unique!) tie between how we see the world and what we do in it. Tamsen’s own Red Thread weaves through her 20 years as a brand and message strategist, though she says she learned the most about inspiring change as a Weight Watchers leader. As a TEDx Executive Producer, Tamsen coached experts, iconoclasts, and pioneers from around the world to build their Red Threads into Ideas Worth Spreading—and more than 9 million YouTube views. Learn more about Tamsen https://tamsenwebster.com/ Visit Michaela https://www.michaelarenee.com/ Subscribe to the Be You Find Happy Podcast itunes | https://apple.co/31qiCQ9 Stitcher | https://bit.ly/37tUVdF Spotify | https://spoti.fi/2IQ50HG iHeartRadio | https://ihr.fm/3o927BS Google Play Music | https://bit.ly/3kga5qF--- Send in a voice message: https://anchor.fm/beyoufindhappy/messageSupport this podcast: https://anchor.fm/beyoufindhappy/support

1hr 2mins

6 Jan 2021

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