Joel Klettke

What’s up everyone! We’re back this week with Joel Klettke, the founder of Business Casual Copywriting and Case Study Buddy. Joel has created very successful workshops and courses and he’s here to talk copywriting, course creation, and growing a client base. Joel launched Business Casual Copywriting in 2013, focusing on content marketing assets and website copy. He’s worked with clients like HubSpot, WP Engine, Safelite, and Ion Interactive. Two years later, he started helping clients understand their customers better and improve their conversion rates with conversion copywriting. Tune in to hear Joel’s copywriting journey, how he created Case Study Buddy, his copywriting advice, and how you can write effective case studies. Enjoy!  Episode Quotes"The best way to grow your client base is to network and make connections.""My strategy has always been to solve problems in public, be useful first, worry about selling later.""It's not about genius, it's about discipline and repetition.""Confidence is a byproduct of a solid process - when you know what you are doing and why you are doing it.""I don’t want to work to make a living. I want to work to build a life." Listen to Learn00:21 - Rapid 5 Questions04:45 - How Joel got into copywriting09:41 - Going freelance growing a client base13:14 - The shift to course creation  18:17 - Marketing as a service-based business24:23 - How Joel started Case Study Buddy32:51 - Copywriting best practices &amp; pitfalls40:36 - Leveraging audience feedback 45:39 - Tips on copywriting for course creators   47:52 - Exciting things coming up from Joel Connect with JoelBusinessCasualCopywriting.comCaseStudyBuddy.comFollow Joel on Twitter!  Looking for the Transcript?Episode 130

What’s up everyone! We’re back this week with Joel Klettke, the founder of Business Casual Copywriting and Case Study Buddy. Joel has created very successful workshops and courses and he’s here to talk copywriting, course creation, and growing a client base. Joel launched Business Casual Copywriting in 2013, focusing on content marketing assets and website copy. He’s worked with clients like HubSpot, WP Engine, Safelite, and Ion Interactive. Two years later, he started helping clients understand their customers better and improve their conversion rates with conversion copywriting. Tune in to hear Joel’s copywriting journey, how he created Case Study Buddy, his copywriting advice, and how you can write effective case studies. Enjoy!  Episode Quotes"The best way to grow your client base is to network and make connections.""My strategy has always been to solve problems in public, be useful first, worry about selling later.""It's not about genius, it's about discipline and repetition.""Confidence is a byproduct of a solid process - when you know what you are doing and why you are doing it.""I don’t want to work to make a living. I want to work to build a life." Listen to Learn00:21 - Rapid 5 Questions04:45 - How Joel got into copywriting09:41 - Going freelance growing a client base13:14 - The shift to course creation  18:17 - Marketing as a service-based business24:23 - How Joel started Case Study Buddy32:51 - Copywriting best practices &amp; pitfalls40:36 - Leveraging audience feedback 45:39 - Tips on copywriting for course creators   47:52 - Exciting things coming up from Joel Connect with Joel<a href="https://businesscasualcopywriting.com/" rel="nofollow" target="_blank">BusinessCasualCopywriting.com</a><a href="https://casestudybuddy.com/" rel="nofollow" target="_blank">CaseStudyBuddy.com</a><a href="https://twitter.com/joelklettke" rel="nofollow" target="_blank">Follow Joel on Twitter! </a> Looking for the Transcript?<a href="http://janelleallen.com/130" rel="nofollow" target="_blank">Episode 130</a>

Writing Copy & Case Studies that Work for You with Joel Klettke

Hey family! I hope you are doing well. This week, we’re talking about another growth strategy: YOUTUBE.It actually took me six months to launch my YouTube channel. It wasn’t that it’s especially difficult, but I procrastinated. I found that I was stuck because of my own negative thoughts surrounding doing things that I’m not comfortable with. I mean, I’m really comfortable doing podcasts, but definitely not YouTube. There are things we procrastinate on because of this resistance within ourselves. I realized that the key to getting unstuck is taking time to reflect, acknowledging the negative loops, and acting anyway. Tune in to hear my YouTube experience, my advice for starting on YouTube from scratch, beginner tips, and DOs and DON’Ts. Learn how to create a solid YouTube strategy by visiting JanelleAllen.com/YouTubeGuide.Episode Quotes"It's not about the procrastination, it's about why are you procrastinating.""Procrastination is a symptom of something that we are resisting.""Video is a great way to connect with your audience and grow your business.""YouTube is great for discovery, authority, and list building.""YouTube is all about optimizing and improving over time."Listen to Learn01:56 - Recap on guest posting02:45 - Procrastination and patterns 08:21 - My A-ha! moment11:19 - Pros and cons of video content12:42 - Why video on YouTube16:34 - My YouTube experience and beginner tips23:27 - YouTube DOs and DON’TsConnect with MeJanelleAllen.comFollow Me on Twitter! Looking for the Transcript?Episode 129Ready to rock YouTube for your business?Learn how to create a solid YouTube strategy!JanelleAllen.com/YouTubeGuide

Hey family! I hope you are doing well. This week, we’re talking about another growth strategy: YOUTUBE.It actually took me six months to launch my YouTube channel. It wasn’t that it’s especially difficult, but I procrastinated. I found that I was stuck because of my own negative thoughts surrounding doing things that I’m not comfortable with. I mean, I’m really comfortable doing podcasts, but definitely not YouTube. There are things we procrastinate on because of this resistance within ourselves. I realized that the key to getting unstuck is taking time to reflect, acknowledging the negative loops, and acting anyway. Tune in to hear my YouTube experience, my advice for starting on YouTube from scratch, beginner tips, and DOs and DON’Ts. Learn how to create a solid YouTube strategy by visiting <a href="http://janelleallen.com/YouTubeGuide" rel="nofollow" target="_blank">JanelleAllen.com/YouTubeGuide</a>.Episode Quotes"It's not about the procrastination, it's about why are you procrastinating.""Procrastination is a symptom of something that we are resisting.""Video is a great way to connect with your audience and grow your business.""YouTube is great for discovery, authority, and list building.""YouTube is all about optimizing and improving over time."Listen to Learn01:56 - Recap on guest posting02:45 - Procrastination and patterns 08:21 - My A-ha! moment11:19 - Pros and cons of video content12:42 - Why video on YouTube16:34 - My YouTube experience and beginner tips23:27 - YouTube DOs and DON’TsConnect with Me<a href="http://janelleallen.com" rel="nofollow" target="_blank">JanelleAllen.com</a><a href="https://twitter.com/janelleallen" rel="nofollow" target="_blank">Follow Me on Twitter! </a>Looking for the Transcript?<a href="http://janelleallen.com/129" rel="nofollow" target="_blank">Episode 129</a>Ready to rock YouTube for your business?Learn how to create a solid YouTube strategy!<a href="http://janelleallen.com/YouTubeGuide" rel="nofollow" target="_blank">JanelleAllen.com/YouTubeGuide</a>

LUYC 129: Is YouTube Worth it for Course Creators?

Janelle Allen

I shared something on Twitter recently: I don’t know who needs to hear this, but there is no magic genie that's going to help you start your thing. There is no moment when everything will feel easier. You just have to start. You are the magic.I believe this is so important for people who, for the longest time, have been wanting to start an online business or focus on something they love. I want to encourage you this week to start your thing. You and the actions you take are the magic. Stop waiting. In this week’s episode, I’m also sharing another growth strategy: GUEST POSTING. If you’re already running an online business, or you want to start building your audience online, this is an incredibly effective way to gain forward momentum. Tune in to hear me break down the key points of guest posting, the pros and cons, and DOs and DON’Ts you need to keep in mind. By the way, make sure you’re staying up to date with future episodes and getting growth strategies directly in your inbox. Sign up to be part of the family here. Episode Quotes"Everyone's roadmap is different... What works for someone else may not work for you.""The magic is not only you, but it's the action that you take.""You create your path, but you can only create it through action." "Guest posting is a flexible and effective strategy if you don’t have time to do podcast appearances." Listen to Learn02:21 - Do the thing. You are the MAGIC!08:41 - What is guest posting?11:41 - Pros and cons of guest posting16:23 - Guest posting DOs and DONTs27:59 - Updates and announcements Connect with MeJanelleAllen.comFollow Me on Twitter!  Looking for the Transcript?Episode 128

I shared something on Twitter recently: I don’t know who needs to hear this, but there is no magic genie that's going to help you start your thing. There is no moment when everything will feel easier. You just have to start. You are the magic.I believe this is so important for people who, for the longest time, have been wanting to start an online business or focus on something they love. I want to encourage you this week to start your thing. You and the actions you take are the magic. Stop waiting. In this week’s episode, I’m also sharing another growth strategy: GUEST POSTING. If you’re already running an online business, or you want to start building your audience online, this is an incredibly effective way to gain forward momentum. Tune in to hear me break down the key points of guest posting, the pros and cons, and DOs and DON’Ts you need to keep in mind. By the way, make sure you’re staying up to date with future episodes and getting growth strategies directly in your inbox. <a href="https://janelleallen.com/newsletter" rel="nofollow" target="_blank">Sign up to be part of the family here.</a> Episode Quotes"Everyone's roadmap is different... What works for someone else may not work for you.""The magic is not only you, but it's the action that you take.""You create your path, but you can only create it through action." "Guest posting is a flexible and effective strategy if you don’t have time to do podcast appearances." Listen to Learn02:21 - Do the thing. You are the MAGIC!08:41 - What is guest posting?11:41 - Pros and cons of guest posting16:23 - Guest posting DOs and DONTs27:59 - Updates and announcements Connect with Me<a href="http://janelleallen.com" rel="nofollow" target="_blank">JanelleAllen.com</a><a href="https://twitter.com/janelleallen" rel="nofollow" target="_blank">Follow Me on Twitter! </a> Looking for the Transcript?<a href="http://janelleallen.com/128" rel="nofollow" target="_blank">Episode 128</a>

LUYC 128: You are the Magic with Janelle Allen

Hey family! How is everything going with you? Today’s episode is a solo show. I’m trying to do more of these so I can check in, especially as we all navigate how the pandemic is changing the landscape of our lives and businesses. It’s nice to be able to touch base with all of you. In this episode, I’ll chat about the COVID-19 situation, recap the big takeaways from recent interviews, discuss podcasting for your business, and dig into some lead generation tips. Make sure you stay tuned, because I also have a very exciting announcement that you don’t want to miss. Enjoy! Episode Quotes"If you're an online business owner, you were positioned to adapt better than if you have a brick and mortar business.""Podcasts are good for traffic, nurturing, and discoverability, but it's not great for lead generation." "Students do better when they have a community where they can connect and ask questions." Listen to Learn01:07 - COVID-19’s impact on online course creators 04:15 - Recap of previous episodes 08:46 - Podcasting for your business12:36 - Effective lead generation channels16:01 - New and exciting things happening! Connect with MeJanelleAllen.comFollow Me on Twitter!  Looking for the Transcript?Episode 127 Ready to start a podcast for your business?Learn how to start a podcast in three simple steps. No excuses! https://janelleallen.com/startyourshow

Hey family! How is everything going with you? Today’s episode is a solo show. I’m trying to do more of these so I can check in, especially as we all navigate how the pandemic is changing the landscape of our lives and businesses. It’s nice to be able to touch base with all of you. In this episode, I’ll chat about the COVID-19 situation, recap the big takeaways from recent interviews, discuss podcasting for your business, and dig into some lead generation tips. Make sure you stay tuned, because I also have a very exciting announcement that you don’t want to miss. Enjoy! Episode Quotes"If you're an online business owner, you were positioned to adapt better than if you have a brick and mortar business.""Podcasts are good for traffic, nurturing, and discoverability, but it's not great for lead generation." "Students do better when they have a community where they can connect and ask questions." Listen to Learn01:07 - COVID-19’s impact on online course creators 04:15 - Recap of previous episodes 08:46 - Podcasting for your business12:36 - Effective lead generation channels16:01 - New and exciting things happening! Connect with Me<a href="http://janelleallen.com" rel="nofollow" target="_blank">JanelleAllen.com</a><a href="https://twitter.com/janelleallen" rel="nofollow" target="_blank">Follow Me on Twitter! </a> Looking for the Transcript?<a href="http://janelleallen.com/127" rel="nofollow" target="_blank">Episode 127</a> Ready to start a podcast for your business?Learn how to start a podcast in three simple steps. No excuses! <a href="https://janelleallen.com/articles/startyourshow" rel="nofollow" target="_blank">https://janelleallen.com/startyourshow</a>

LUYC 127: Growth Strategies in the Wake of COVID-19 with Janelle Allen

Tara McMullin

Hey, family! This week I’m joined by Tara McMullin, the founder and CEO of What Works, a top business podcast and community centered on the number one question business owners want answered. Tara is here to talk about her pivot from 1:1 consulting to facilitating honest conversations about what’s working in small businesses and discovering the real key: what works for you.  Instead of thinking of podcasts as purely a marketing asset, think of it as part of your business model.One thing that works for Tara is podcasting. She has interviewed over 180 small business owners about systems for marketing, management, operations, product and personal development, sales, and productivity. I’m so excited to welcome Tara for her second appearance on the show. Tune in and hear how she’s making What Works work and her tips for course creators looking to add podcasting to their business model. Episode Quotes"Peer-to-peer learning was really, really important to me.""During the pivot we did our very best to communicate the change, walk clients through it, and allow them to feel really supported.""The very first step is demystifying the process because podcasting is not difficult at all, it is just opaque.""It is a mistake to create content for your podcast and just insert your pitch as an ad.""I believe in the power of small business owners to reshape our economy and our culture in positive ways." Listen to Learn02:00 - Rapid 5 Questions05:09 - Pivoting to a community-oriented business13:23 - How Tara started podcasting15:29 - Podcasting tips for beginners20:50 - The 3 different types of podcasts23:51 - Benefits of podcasting for businesses28:26 - Developing a content strategy  33:40 - DOs and DON’Ts of pitching in podcasts37:48 - Importance of value propositions for podcasts41:25 - Exciting things coming up from Tara Connect with TaraJoin the What Works NetworkListen to the What Works podcastTaraGentile.comFollow Tara on Twitter!   Looking for the Transcript?Episode 126

Hey, family! This week I’m joined by Tara McMullin, the founder and CEO of What Works, a top business podcast and community centered on the number one question business owners want answered. Tara is here to talk about her pivot from 1:1 consulting to facilitating honest conversations about what’s working in small businesses and discovering the real key: what works for you.  Instead of thinking of podcasts as purely a marketing asset, think of it as part of your business model.One thing that works for Tara is podcasting. She has interviewed over 180 small business owners about systems for marketing, management, operations, product and personal development, sales, and productivity. I’m so excited to welcome Tara for her second appearance on the show. Tune in and hear how she’s making What Works work and her tips for course creators looking to add podcasting to their business model. Episode Quotes"Peer-to-peer learning was really, really important to me.""During the pivot we did our very best to communicate the change, walk clients through it, and allow them to feel really supported.""The very first step is demystifying the process because podcasting is not difficult at all, it is just opaque.""It is a mistake to create content for your podcast and just insert your pitch as an ad.""I believe in the power of small business owners to reshape our economy and our culture in positive ways." Listen to Learn02:00 - Rapid 5 Questions05:09 - Pivoting to a community-oriented business13:23 - How Tara started podcasting15:29 - Podcasting tips for beginners20:50 - The 3 different types of podcasts23:51 - Benefits of podcasting for businesses28:26 - Developing a content strategy  33:40 - DOs and DON’Ts of pitching in podcasts37:48 - Importance of value propositions for podcasts41:25 - Exciting things coming up from Tara Connect with Tara<a href="https://explorewhatworks.com/network/" rel="nofollow" target="_blank">Join the What Works Network</a><a href="https://explorewhatworks.com/" rel="nofollow" target="_blank">Listen to the What Works podcast</a><a href="http://taragentile.com/" rel="nofollow" target="_blank">TaraGentile.com</a><a href="https://twitter.com/taragentile?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" rel="nofollow" target="_blank">Follow Tara on Twitter!  </a> Looking for the Transcript?<a href="http://janelleallen.com/126" rel="nofollow" target="_blank">Episode 126</a>

LUYC 126: Make Podcasting Work for You with Tara McMullin

Reuven Lerner

What’s up everyone! This week’s guest is Reuven Lerner, full-time Python trainer, computer scientist, and author of Python Workout.  If you are doing courses because you have expertise and enjoy sharing it with other people, let that show.Reuven teaches developers and corporate engineers around the world to become fluent in Python. In his corporate training, he serves top tier tech companies like Apple, Cisco, IBM, and Intel, but he also offers Weekly Python Exercises, a set of 15-week courses to help learners become better Python developers. His online video courses consist of hands-on labs that empower his students to understand Python at a deeper level.  Tune in to hear Reuven’s Python journey, plus how he creates engaging online trainings, creates his evergreen newsletters, and drives traffic to his website. Let’s dig in! Episode Quotes"There's a bunch of different ways to drive website traffic, so it's important not to put all of your eggs in one basket.""Narrowing down the service offerings on my website has been more effective.""If you are doing courses because you have expertise and enjoy sharing it with other people, let that show.""Informality is no longer seen as a bad thing, so be yourself and keep experimenting." Listen to Learn01:28 - Rapid 5 Questions, Reuven's business journey  10:45 - Converting in-person to online training  14:40 - Tips for creating engaging online training18:24 - How to build an evergreen newsletter  22:26 - Ways to increase website traffic26:37 - Sales funnel and lead nurturing  29:25 - Importance of a customer-centric website34:47 - The power of online courses during COVID-19 crisis41:10 - Advice for online course creators42:22 - Exciting things coming up from Reuven Connect with ReuvenCheck out Reuven’s Weekly Python ExerciseRead Reuven’s book, Python WorkoutCheck out Reuven’s newsletter about the business, pedagogy, and logistics of training.Check out Reuven’s free courses, Ace Python Interviews and Python for Non-Programmers.Lerner.co.ilFollow Reuven on Twitter!   Looking for the Transcript?Episode 125

What’s up everyone! This week’s guest is Reuven Lerner, full-time Python trainer, computer scientist, and author of Python Workout.  If you are doing courses because you have expertise and enjoy sharing it with other people, let that show.Reuven teaches developers and corporate engineers around the world to become fluent in Python. In his corporate training, he serves top tier tech companies like Apple, Cisco, IBM, and Intel, but he also offers Weekly Python Exercises, a set of 15-week courses to help learners become better Python developers. His online video courses consist of hands-on labs that empower his students to understand Python at a deeper level.  Tune in to hear Reuven’s Python journey, plus how he creates engaging online trainings, creates his evergreen newsletters, and drives traffic to his website. Let’s dig in! Episode Quotes"There's a bunch of different ways to drive website traffic, so it's important not to put all of your eggs in one basket.""Narrowing down the service offerings on my website has been more effective.""If you are doing courses because you have expertise and enjoy sharing it with other people, let that show.""Informality is no longer seen as a bad thing, so be yourself and keep experimenting." Listen to Learn01:28 - Rapid 5 Questions, Reuven's business journey  10:45 - Converting in-person to online training  14:40 - Tips for creating engaging online training18:24 - How to build an evergreen newsletter  22:26 - Ways to increase website traffic26:37 - Sales funnel and lead nurturing  29:25 - Importance of a customer-centric website34:47 - The power of online courses during COVID-19 crisis41:10 - Advice for online course creators42:22 - Exciting things coming up from Reuven Connect with Reuven<a href="https://store.lerner.co.il/wpe" rel="nofollow" target="_blank">Check out Reuven’s Weekly Python Exercise</a><a href="https://lerner.co.il/2019/04/29/improve-your-python-skills-with-my-new-book-python-workout/" rel="nofollow" target="_blank">Read Reuven’s book, Python Workout</a><a href="https://trainerweekly.com/" rel="nofollow" target="_blank">Check out Reuven’s newsletter about the business, pedagogy, and logistics of training.</a>Check out Reuven’s free courses, <a href="https://store.lerner.co.il/ace-python-interviews" rel="nofollow" target="_blank">Ace Python Interviews</a> and <a href="https://store.lerner.co.il/python-for-non-programmers-live" rel="nofollow" target="_blank">Python for Non-Programmers</a>.<a href="https://lerner.co.il/" rel="nofollow" target="_blank">Lerner.co.il</a><a href="https://twitter.com/reuvenmlerner?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" rel="nofollow" target="_blank">Follow Reuven on Twitter!  </a> Looking for the Transcript?<a href="https://janelleallen.com/125" rel="nofollow" target="_blank">Episode 125</a>

LUYC 125: Get Stronger with Python with Reuven Lerner

Alex Hillman

Hey family! This week brings you a special episode. Alex Hillman and I teamed up for a live podcast interview and Q&amp;A as COVID-19 was starting to take a toll on business owners.  This is a tough time for most of us. Some online entrepreneurs are seeing a decline in revenue while several industries have been shut down completely. What do we do when we're facing uncertainty, struggling to figure out our next move, and are trying to avoid thoughts of giving up completely?We pivot. We lean into our communities. We get resourceful.Alex is the founder of Indy Hall, a coworking community in Philadelphia, and the co-founder of Stacking the Bricks along with Amy Hoy. He joined me to dig into practical pivot strategies, tips for building online communities, and effective sales strategies for a down economy.  Our live audience brought some great questions, so stick around after the interview for some more great advice about marketing during a pandemic, free vs. paid communities, and creating free content when your business is struggling.   Episode Quotes"If we wait, there may be nothing... so let's be resourceful.""The difference between a group of people and a community is the direction that the support flows.""The value of the community gets bigger if the more people are in it and contributing.""The value of a community is the resiliency of your customers in their businesses.""Short term thinking is the thing that will kill a lot of businesses." Listen to Learn04:45 - Getting to know Alex Hillman, Rapid 5 Questions11:52 - Challenges small business owners are facing due to COVID-1918:06 - Marketing and pivot strategies26:40 - Product sales strategy in a down economy31:30 - Community building and management essentials40:07 - Community building during COVID-19 crisis43:59 - Q&amp;A on finding the right marketing tone47:28 - Q&amp;A on free content53:02 - Q&amp;A on free vs. paid communities1:00:05 - Tools for online community building1:06:02 - Practical advice for business owners Connect with AlexDangerouslyAwesome.comIndyHall.orgStackingtheBricks.comFollow Alex on Twitter!   Looking for the Transcript?Episode 124

Hey family! This week brings you a special episode. Alex Hillman and I teamed up for a live podcast interview and Q&amp;A as COVID-19 was starting to take a toll on business owners.  This is a tough time for most of us. Some online entrepreneurs are seeing a decline in revenue while several industries have been shut down completely. What do we do when we're facing uncertainty, struggling to figure out our next move, and are trying to avoid thoughts of giving up completely?We pivot. We lean into our communities. We get resourceful.Alex is the founder of Indy Hall, a coworking community in Philadelphia, and the co-founder of Stacking the Bricks along with Amy Hoy. He joined me to dig into practical pivot strategies, tips for building online communities, and effective sales strategies for a down economy.  Our live audience brought some great questions, so stick around after the interview for some more great advice about marketing during a pandemic, free vs. paid communities, and creating free content when your business is struggling.   Episode Quotes"If we wait, there may be nothing... so let's be resourceful.""The difference between a group of people and a community is the direction that the support flows.""The value of the community gets bigger if the more people are in it and contributing.""The value of a community is the resiliency of your customers in their businesses.""Short term thinking is the thing that will kill a lot of businesses." Listen to Learn04:45 - Getting to know Alex Hillman, Rapid 5 Questions11:52 - Challenges small business owners are facing due to COVID-1918:06 - Marketing and pivot strategies26:40 - Product sales strategy in a down economy31:30 - Community building and management essentials40:07 - Community building during COVID-19 crisis43:59 - Q&amp;A on finding the right marketing tone47:28 - Q&amp;A on free content53:02 - Q&amp;A on free vs. paid communities1:00:05 - Tools for online community building1:06:02 - Practical advice for business owners Connect with Alex<a href="https://dangerouslyawesome.com/" rel="nofollow" target="_blank">DangerouslyAwesome.com</a><a href="https://www.indyhall.org/" rel="nofollow" target="_blank">IndyHall.org</a><a href="https://stackingthebricks.com/" rel="nofollow" target="_blank">StackingtheBricks.com</a><a href="https://twitter.com/alexhillman?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" rel="nofollow" target="_blank">Follow Alex on Twitter!  </a> Looking for the Transcript?<a href="http://janelleallen.com/124" rel="nofollow" target="_blank">Episode 124</a>

LUYC 124: Pivot Strategies & Community Building with Alex Hillman

Hey everyone! This week I’m joined by Paul Minors, productivity expert, virtual consultant, and founder of PaulMinors.com. He is here to talk about his course, How to Become a Virtual Consultant, and how he helps businesses set up and use tools like Asana, MailChimp, Pipedrive and Zapier.  Productivity is the vehicle by which you can have a great life.As someone who is passionate about productivity and automation, Paul understands that setting up efficient systems is the key to success in any business. His course, How to Become A Virtual Consultant, enables clients to learn the processes and tools he uses to be more organized and achieve more in both business and life. Paul has helped more than 400 clients create more effective businesses using the best tools to get them results.  Tune in to hear Paul’s transition process from one-on-one work to an online course, plus his productivity and marketing hacks and how to build an online community.   Episode Quotes"Surveying your audience is always a good idea.""Community is the X factor when building your business online." - Janelle"You're going to have a load of failure, so patience is really important.""You will always be rewarded for being consistent.""The success of a business comes down to how clearly you can communicate an idea." Listen to Learn01:43 - Rapid 5 Questions07:28 - Paul's career and business journey11:24 - Initial steps and transition to course creation16:28 - Ways to build an online audience18:41 - Course launching and audience survey25:42 - Creating the course structure27:51 - Marketing channels, why YouTube is worth it  32:21 - How to build and personalize marketing funnels  39:10 - LinkedIn, Google AdWords, and other marketing tips41:31 - How to price online courses45:50 - Paul's advice for online creators  48:29 - Exciting things coming up from Paul Connect with PaulCheck out How to Become a Virtual ConsultantPaulMinors.comFollow Paul on Twitter!   Looking for the Transcript?Episode 123

Hey everyone! This week I’m joined by Paul Minors, productivity expert, virtual consultant, and founder of <a href="http://PaulMinors.com" rel="nofollow" target="_blank">PaulMinors.com</a>. He is here to talk about his course, How to Become a Virtual Consultant, and how he helps businesses set up and use tools like Asana, MailChimp, Pipedrive and Zapier.  Productivity is the vehicle by which you can have a great life.As someone who is passionate about productivity and automation, Paul understands that setting up efficient systems is the key to success in any business. His course, How to Become A Virtual Consultant, enables clients to learn the processes and tools he uses to be more organized and achieve more in both business and life. Paul has helped more than 400 clients create more effective businesses using the best tools to get them results.  Tune in to hear Paul’s transition process from one-on-one work to an online course, plus his productivity and marketing hacks and how to build an online community.   Episode Quotes"Surveying your audience is always a good idea.""Community is the X factor when building your business online." - Janelle"You're going to have a load of failure, so patience is really important.""You will always be rewarded for being consistent.""The success of a business comes down to how clearly you can communicate an idea." Listen to Learn01:43 - Rapid 5 Questions07:28 - Paul's career and business journey11:24 - Initial steps and transition to course creation16:28 - Ways to build an online audience18:41 - Course launching and audience survey25:42 - Creating the course structure27:51 - Marketing channels, why YouTube is worth it  32:21 - How to build and personalize marketing funnels  39:10 - LinkedIn, Google AdWords, and other marketing tips41:31 - How to price online courses45:50 - Paul's advice for online creators  48:29 - Exciting things coming up from Paul Connect with Paul<a>Check out How to Become a Virtual Consultant</a><a href="https://paulminors.com/" rel="nofollow" target="_blank">PaulMinors.com</a><a href="https://twitter.com/paulminors?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" rel="nofollow" target="_blank">Follow Paul on Twitter!  </a> Looking for the Transcript?<a href="http://zencourses.co/123" rel="nofollow" target="_blank">Episode 123</a>

LUYC 123: Mastering Productivity & Virtual Consulting with Paul Minors

Stephanie Taylor

Hey everybody! This week, I’m joined by Stephanie Taylor, co-founder of Rent 2 Rent Success and HMO Heaven and creator of Rent 2 Rent Success Kickstarter. For your business to grow, you have to grow – dream bigger, be bolder, and be a game changer.Being a property investor, Stephanie believes in creating value for everyone she works with: tenants, landlords, investors, and partners. Her online course, Rent 2 Rent Success Kickstarter, helps people create and grow a profitable rent-to-rent business -- fast and stress free. With her system, you can kickstart your property business in no time, and with minimal experience. Tune in to hear Stephanie’s story, her marketing tips, and how to have the right mindset for success.  Episode Quotes"You can presell your course. All you just need to do is be transparent about it.""In creating a course, just do it.""For your business to grow, you have to grow.""All you have to do to start is connect with people.""Our vision going forward is dream bigger, be bolder, and be a game changer." Listen to Learn00:40 - Rapid 5 Questions, Stephanie's entrepreneurial journey 09:43 - What is rent-to-rent?12:51 - How Stephanie created Rent 2 Rent Kickstarter 18:20 - Preselling and course goal24:32 - Lessons learned and stuck zones30:46 - Marketing funnels and channels, plus YouTube and Facebook tips35:58 - DIY vs. hiring a coach38:38 - Why mindset is vital for success 43:33 - Online course essentials to get you started 48:14 - Exciting things coming up from Stephanie Connect with Stephanie:Rent 2 Rent SuccessGet the Rent 2 Rent GuideSee Stephanie over on YouTubeJoin the Rent 2 Rent Success CommunityHMO Heaven Looking for the Transcript?Episode 122

Hey everybody! This week, I’m joined by Stephanie Taylor, co-founder of Rent 2 Rent Success and HMO Heaven and creator of Rent 2 Rent Success Kickstarter. For your business to grow, you have to grow – dream bigger, be bolder, and be a game changer.Being a property investor, Stephanie believes in creating value for everyone she works with: tenants, landlords, investors, and partners. Her online course, Rent 2 Rent Success Kickstarter, helps people create and grow a profitable rent-to-rent business -- fast and stress free. With her system, you can kickstart your property business in no time, and with minimal experience. Tune in to hear Stephanie’s story, her marketing tips, and how to have the right mindset for success.  Episode Quotes"You can presell your course. All you just need to do is be transparent about it.""In creating a course, just do it.""For your business to grow, you have to grow.""All you have to do to start is connect with people.""Our vision going forward is dream bigger, be bolder, and be a game changer." Listen to Learn00:40 - Rapid 5 Questions, Stephanie's entrepreneurial journey 09:43 - What is rent-to-rent?12:51 - How Stephanie created Rent 2 Rent Kickstarter 18:20 - Preselling and course goal24:32 - Lessons learned and stuck zones30:46 - Marketing funnels and channels, plus YouTube and Facebook tips35:58 - DIY vs. hiring a coach38:38 - Why mindset is vital for success 43:33 - Online course essentials to get you started 48:14 - Exciting things coming up from Stephanie Connect with Stephanie:<a href="https://rent2rentsuccess.com" rel="nofollow" target="_blank">Rent 2 Rent Success</a><a href="https://rent2rentsuccess.com/luyc" rel="nofollow" target="_blank">Get the Rent 2 Rent Guide</a><a href="https://rent2rentsuccess.com/youtube" rel="nofollow" target="_blank">See Stephanie over on YouTube</a><a href="https://rent2rentsuccess.com/group" rel="nofollow" target="_blank">Join the Rent 2 Rent Success Community</a><a href="https://hmoheaven.co.uk" rel="nofollow" target="_blank">HMO Heaven</a> Looking for the Transcript?<a href="http://janelleallen.com/122" rel="nofollow" target="_blank">Episode 122</a>

LUYC 122: Teaching Rent 2 Rent Success with Stephanie Taylor

Hey family! I'm so excited to be back with you. It's been three months since the last episode because I took a bit of a hiatus. Thank you for hanging out and giving me the leeway to take that break and come back.  In this solo episode, I’m going to report on what I did over these past three months, including finally launching my YouTube channel. I’m happy to say that it’s been up for almost a month now. In line with that, I’ll share my thoughts on YouTube for course creators. Is it really worth the effort?Then, on a serious note, let’s talk about COVID-19. I’ll get into how it’s affecting online course creators and business owners, and what to do in terms of launching and marketing your course in these unprecedented times.  Finally, we’ll wrap up with what you can expect going forward on the podcast. I was so encouraged during the hiatus by your kind notes, emails, and tweets, and I’m excited to share what’s coming up. Episode Quotes"Part of being a business owner is being able to adapt and be agile because there's always going to be uptimes and downtimes.""In this COVID-19 crisis, it's the time to double down on building awareness and serving your audience.""Be sensitive with your audience and be empathic. This is not the time to be using scarcity tactics on your marketing." Listen to Learn02:20 - What I did during my 3-month hiatus06:58 - Is YouTube worth it for course creators?  13:22 - COVID-19: Business impact and what to do as course creator  24:51 - What's coming up on the podcast Looking for the Transcript?Episode 121 

Hey family! I'm so excited to be back with you. It's been three months since the last episode because I took a bit of a hiatus. Thank you for hanging out and giving me the leeway to take that break and come back.  In this solo episode, I’m going to report on what I did over these past three months, including finally launching my YouTube channel. I’m happy to say that it’s been up for almost a month now. In line with that, I’ll share my thoughts on YouTube for course creators. Is it really worth the effort?Then, on a serious note, let’s talk about COVID-19. I’ll get into how it’s affecting online course creators and business owners, and what to do in terms of launching and marketing your course in these unprecedented times.  Finally, we’ll wrap up with what you can expect going forward on the podcast. I was so encouraged during the hiatus by your kind notes, emails, and tweets, and I’m excited to share what’s coming up. Episode Quotes"Part of being a business owner is being able to adapt and be agile because there's always going to be uptimes and downtimes.""In this COVID-19 crisis, it's the time to double down on building awareness and serving your audience.""Be sensitive with your audience and be empathic. This is not the time to be using scarcity tactics on your marketing." Listen to Learn02:20 - What I did during my 3-month hiatus06:58 - Is YouTube worth it for course creators?  13:22 - COVID-19: Business impact and what to do as course creator  24:51 - What's coming up on the podcast Looking for the Transcript?<a href="https://janelleallen.com/121" rel="nofollow" target="_blank">Episode 121 </a>

LUYC 121 - Courses, Coronavirus, and YouTube: Q1 Recap with Janelle Allen

Janelle Allen from the Zen Courses blog interviews successful online course creators, sharing their stories, successes, and struggles. On the podcast, she also reveals her strategies for creating and growing an online learning business, based on her 9 years as an Instructional Design consultant. Discover how you can build a profitable online course that improves learning, increases revenue, and boosts your authority. Learn how to take your existing learning platform to the next level so you can better serve your audience. Hear stories from agencies, consultants, CEOs and founders who felt called to transform lives through education. Although a lot of podcasts focus on online courses as a means to passive income, you won’t find that here. Instead, you’ll hear from people driven to democratize education and deliver results. Instructional Design, video and audio, engagement, on-boarding, workshops, group programs, marketing your course, launching your course, automation, building authority and trust, social media, getting things done, outsourcing and everything that works (and doesn't work) to help you create a profitable online course that changes lives--including your own!

Really great content and useful perspective for those of us hoping to build better courses!

Great content and perspective

Janelle is a FANTASTIC interviewer, and does a great job of getting interesting guests on. A+ show.

Great show!

Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives

Darlene Hildebrandt

In this episode, Darlene Hildebrandt from DigitalPhotoMentor.com shares how she creates online photography courses that enable her to travel the world. She also shares strategies that grew her audience to over 20k and the tools she uses for her courses.

In this episode, Darlene Hildebrandt from <a href="http://DigitalPhotoMentor.com" rel="nofollow" target="_blank">DigitalPhotoMentor.com</a> shares how she creates online photography courses that enable her to travel the world. She also shares strategies that grew her audience to over 20k and the tools she uses for her courses.

ZCS 003: Darlene Hildebrandt on the Power of Starting Small and Building a Loyal Army

Amy Hoy

This is it! The Zen Courses Show is now Level Up Your Course. For the very first episode of Level Up Your Course, I’m honored to have Amy Hoy as our guest. Amy is a software developer, writer, co-founder of Stacking the Bricks along with Alex Hillman, and a course creator. She is here today to share her story and everything about her online course ‘Sales Safari’. Most importantly, we’re going to talk about the V word: validating your idea and why you should pre-sell. Don’t spend a year making something. Do a tiny product first. Episode Quotes "A good business doesn't mean it is a good business for you" "Just because people pay money for your thing doesn't necessarily mean it solves their problem" "You need to have a really clear vision of what the product is going to be" "It is better to sell a smaller product for less money than to sell nothing" "People buy when they are confronted with a reason to take time to read the details and make a decision" “The big thing I want people to avoid is to spend a year making something and then [get] no sales...do a tiny product first.” Listen to Learn 00:29	Getting to know Amy Hoy 03:26	Rapid 5 Questions 07:13	Amy's journey as an entrepreneur 11:44	Do's and don’ts whenever you have an idea in mind 14:37	All about validation, Why validation is backwards? 20:27	Pre-selling: Is it good or not? 24:22	Amy's pre-selling process 32:25	Is there an X-factor in this online business? 34:08	Steps to do your first pre-sell 40:28	About Sales Safari and how to find out what people want 43:49	Concepts about events, marketing and launches 47:21	Amy's tips for online entrepreneurs about pre-selling 51:34	Coming up: Exciting things to look forward to from Amy, links and announcements 54:50	What's your why? Why do you do this work? Check out the show notes for links to Amy’s work and to subscribe to the newsletter: http://zencourses.co/066

This is it! The Zen Courses Show is now Level Up Your Course. For the very first episode of Level Up Your Course, I’m honored to have Amy Hoy as our guest. Amy is a software developer, writer, co-founder of Stacking the Bricks along with Alex Hillman, and a course creator. She is here today to share her story and everything about her online course ‘Sales Safari’. Most importantly, we’re going to talk about the V word: validating your idea and why you should pre-sell. <h1>Don’t spend a year making something. Do a tiny product first.</h1> <h2>Episode Quotes</h2> "A good business doesn't mean it is a good business for you" "Just because people pay money for your thing doesn't necessarily mean it solves their problem" "You need to have a really clear vision of what the product is going to be" "It is better to sell a smaller product for less money than to sell nothing" "People buy when they are confronted with a reason to take time to read the details and make a decision" “The big thing I want people to avoid is to spend a year making something and then [get] no sales...do a tiny product first.” <h2>Listen to Learn</h2> 00:29	Getting to know Amy Hoy 03:26	Rapid 5 Questions 07:13	Amy's journey as an entrepreneur 11:44	Do's and don’ts whenever you have an idea in mind 14:37	All about validation, Why validation is backwards? 20:27	Pre-selling: Is it good or not? 24:22	Amy's pre-selling process 32:25	Is there an X-factor in this online business? 34:08	Steps to do your first pre-sell 40:28	About Sales Safari and how to find out what people want 43:49	Concepts about events, marketing and launches 47:21	Amy's tips for online entrepreneurs about pre-selling 51:34	Coming up: Exciting things to look forward to from Amy, links and announcements 54:50	What's your why? Why do you do this work? Check out the show notes for links to Amy’s work and to subscribe to the newsletter: <a href="http://zencourses.co/066" rel="nofollow" target="_blank">http://zencourses.co/066</a>

LUYC 066: How to Pre-Sell Your Online Course with Amy Hoy

Hey everybody! Welcome back to our usual programming. I’m joined today by Tiago Forte, writer, productivity expert, and founder of Forte Labs. He’s here to share how he got into optimizing productivity and learning, and how he created his course, Building a Second Brain.Expanding the number of things you can pay attention to and you can manage expands your capacity for lifePrior to creating online courses, Tiago has worked in microfinance, served in the Peace Corps, and consulted for large companies on product development. He has spent more than 10 years researching, developing, and teaching the practices of Idea Management to professionals. His online course, Building a Second Brain, is helping people around the world save their best ideas and organize their learning by providing the necessary system and approach to reliably produce creative outputs.Stay tuned as Tiago shares his business journey, his course, and tips on how to productively manage information. Let’s get started! Episode Quotes"Information is the building blocks of reality for the modern world.""It was the actual beliefs in myself and what I was doing that led me to create Building a Second Brain.""Your brain is your bottleneck.""Our work can’t be just a means of putting food on the table; it can be a journey of personal transformation." Listen to Learn0:56 - Getting to know Tiago Forte, Rapid 5 Questions5:08 - Tiago's entrepreneurial journey9:17 - Importance of capturing information and how to productively manage it16:20 - What is a 'project'?21:34 - Building a Second Brain - Who it’s for and learner’s outcome24:30 - Building a Second Brain - Course structure27:12 - How Tiago created and launched Building a Second Brain33:49 - How to be resilient from failures41:54 - Transformation stories of students taking the course44:15 - Exciting things coming up from Tiago Join us in the bonus segment! It’s a great conversation about information management, and the systems you need to skyrocket your productivity.Grab it here: https://get.zencourses.co/extra

Hey everybody! Welcome back to our usual programming. I’m joined today by Tiago Forte, writer, productivity expert, and founder of Forte Labs. He’s here to share how he got into optimizing productivity and learning, and how he created his course, Building a Second Brain.Expanding the number of things you can pay attention to and you can manage expands your capacity for lifePrior to creating online courses, Tiago has worked in microfinance, served in the Peace Corps, and consulted for large companies on product development. He has spent more than 10 years researching, developing, and teaching the practices of Idea Management to professionals. His online course, Building a Second Brain, is helping people around the world save their best ideas and organize their learning by providing the necessary system and approach to reliably produce creative outputs.Stay tuned as Tiago shares his business journey, his course, and tips on how to productively manage information. Let’s get started! Episode Quotes"Information is the building blocks of reality for the modern world.""It was the actual beliefs in myself and what I was doing that led me to create Building a Second Brain.""Your brain is your bottleneck.""Our work can’t be just a means of putting food on the table; it can be a journey of personal transformation." Listen to Learn0:56 - Getting to know Tiago Forte, Rapid 5 Questions5:08 - Tiago's entrepreneurial journey9:17 - Importance of capturing information and how to productively manage it16:20 - What is a 'project'?21:34 - Building a Second Brain - Who it’s for and learner’s outcome24:30 - Building a Second Brain - Course structure27:12 - How Tiago created and launched Building a Second Brain33:49 - How to be resilient from failures41:54 - Transformation stories of students taking the course44:15 - Exciting things coming up from Tiago Join us in the bonus segment! It’s a great conversation about information management, and the systems you need to skyrocket your productivity.Grab it here: <a href="https://get.zencourses.co/extra/" rel="nofollow" target="_blank">https://get.zencourses.co/extra</a>

LUYC 110: Organize Your Learning for Better Productivity with Tiago Forte

Hey everybody, welcome to the very first episode of 2019! In this episode, I’ll share the highlights of 2018, including the challenges, wins, and lessons learned. This is a follow-up from my Annual Review on the blog, which you can read here. And, of course, we’ll talk about the awesome things coming up in 2019! Episode Quotes "If you are going through challenges, I just want you to be encouraged that it's real life." "Self paced courses are great but I realized I was missing that learner connection." "Whenever I have challenges I always [try to] figure out what the lesson is." "Mastery is all about progress. It's about committing for the long haul and mastering your craft." Listen to Learn 00:05	Episode Intro 01:18	My 2018: Highlights, Challenges and Wins 11:40	Lessons learned from 2018 21:00	Exciting things coming up for 2019 26:15	My tips and recommendations for you Want More? You can read my full 2018 Annual Review here: https://www.zencourses.co/articles/2018

Hey everybody, welcome to the very first episode of 2019! In this episode, I’ll share the highlights of 2018, including the challenges, wins, and lessons learned. This is a follow-up from my Annual Review on the blog, which you can read <a href="https://www.zencourses.co/articles/2018" rel="nofollow" target="_blank">here</a>. And, of course, we’ll talk about the awesome things coming up in 2019! Episode Quotes "If you are going through challenges, I just want you to be encouraged that it's real life." "Self paced courses are great but I realized I was missing that learner connection." "Whenever I have challenges I always [try to] figure out what the lesson is." "Mastery is all about progress. It's about committing for the long haul and mastering your craft." Listen to Learn 00:05	Episode Intro 01:18	My 2018: Highlights, Challenges and Wins 11:40	Lessons learned from 2018 21:00	Exciting things coming up for 2019 26:15	My tips and recommendations for you Want More? You can read my full 2018 Annual Review here: <a href="https://www.zencourses.co/articles/2018" rel="nofollow" target="_blank">https://www.zencourses.co/articles/2018</a>

LUYC 077: Bye 2018, Hello 2019!

What’s up, everybody! We’re changing things up this week with a solo episode. I’m excited to share this with you because I dig into some key things you need to be thinking about. First: the state of online marketing. What’s going on, and how will it affect online courses? I’ll also share a bit about building community and making sales. You’ll hear some of the lessons I’ve learned and the tools I recommend for improving and growing your business. Lastly, you’ll get the scoop about what’s coming up for Zen Courses and the Level Up Your Course Podcast; I’ve got some fun and exciting things planned for this summer! Make sure you are part of my email list to keep you updated. Sign up at https://www.zencourses.co/newsletter. Episode Quotes "Solopreneurs are realizing the importance of learning &amp; engagement and sales &amp; marketing." "Improving learning and focusing on sales &amp; marketing must go together. It is not an either/or game." "A social component needs to be present in online courses." "Having a self-paced course on its own is not enough; there needs to be a community." "When it comes to education, people should be able to have that deep work or engagement that they need to get something done." "It's not enough to just focus on instructional design, marketing is part of it." Listen to Learn 01:09	What can you expect in this episode? 02:45	State of the online market - then and now 05:43	The resurgence of high ticket coaching programs 07:31	Overview of Bloom's 3 Domains of Learning and the importance of having a community 08:58	Why more people are out of Facebook? Where are they going? 13:19	Personalization and using videos in your content 15:21	What's happening with Zen Courses 17:14	Lessons I have learned from Q1 - things to change and improve 23:38	What's coming up for summer 2019 - updates, future interviews Join my email list and get the latest updates about Zen courses. Sign up here: https://get.zencourses.co/newsletter

What’s up, everybody! We’re changing things up this week with a solo episode. I’m excited to share this with you because I dig into some key things you need to be thinking about. First: the state of online marketing. What’s going on, and how will it affect online courses? I’ll also share a bit about building community and making sales. You’ll hear some of the lessons I’ve learned and the tools I recommend for improving and growing your business. Lastly, you’ll get the scoop about what’s coming up for Zen Courses and the Level Up Your Course Podcast; I’ve got some fun and exciting things planned for this summer! Make sure you are part of my email list to keep you updated. Sign up at <a href="https://www.zencourses.co/newsletter" rel="nofollow" target="_blank">https://www.zencourses.co/newsletter</a>. Episode Quotes "Solopreneurs are realizing the importance of learning &amp; engagement and sales &amp; marketing." "Improving learning and focusing on sales &amp; marketing must go together. It is not an either/or game." "A social component needs to be present in online courses." "Having a self-paced course on its own is not enough; there needs to be a community." "When it comes to education, people should be able to have that deep work or engagement that they need to get something done." "It's not enough to just focus on instructional design, marketing is part of it." Listen to Learn 01:09	What can you expect in this episode? 02:45	State of the online market - then and now 05:43	The resurgence of high ticket coaching programs 07:31	Overview of Bloom's 3 Domains of Learning and the importance of having a community 08:58	Why more people are out of Facebook? Where are they going? 13:19	Personalization and using videos in your content 15:21	What's happening with Zen Courses 17:14	Lessons I have learned from Q1 - things to change and improve 23:38	What's coming up for summer 2019 - updates, future interviews Join my email list and get the latest updates about Zen courses. Sign up here: <a href="https://get.zencourses.co/newsletter" rel="nofollow" target="_blank">https://get.zencourses.co/newsletter</a>

LUYC 096: Big Shifts Happening in Courses, Marketing, and ZenCourses!

Dorie Clark

What’s up everyone! Today, I am joined by Dorie Clark, marketing strategy consultant, author and course creator. Dorie and I chat about her business journey, her course (Rapid Content Creation Masterclass) and strategies for content creation. Enjoy! You don’t have to blog. What’s necessary is a consistent way that you’re committed in sharing your ideas. Content creation has always been the very big challenge for course creators. Dorie shares three key points where people get stuck: time management, what topic to write and what format to use. Episode Quotes "It is important to be really clear and precise about your personal brand." "A lot of times listening to your audience is the key in coming up with ideas." "One of the easiest ways to get started if you want to create something is to run it live." "If you have expertise in a field, lean on that, use it to come up with ideas." "Content creation should not be something that you view as separate, it should support the other work that you do." Listen to Learn 01:41	Getting to know Dorie Clark, Rapid 5 Questions 05:58	Dorie's business journey - entrepreneur, marketing strategist 08:45	What it's like running your own organization/business? 12:14	Importance of consistent effort 15:25	The secret to consistency 19:53	Is blogging necessary to build your brand? 22:12	Time management in creating content 26:12	Rapid Content Creation Masterclass - who is it for? 27:47	Dorie's motivation in creating the course 29:14	The course goal - end results for students after completing the course 31:26	Course structure and content 35:47	Three key points where students get stuck in content creation 41:56	Dorie's tips about creating content 42:40	Awesome things coming up from Dorie, website links Get the Bonus Episode! Dorie and I recorded a bonus conversation about specific strategies for content creation. You can grab it here: https://get.zencourses.co/extra

What’s up everyone! Today, I am joined by Dorie Clark, marketing strategy consultant, author and course creator. Dorie and I chat about her business journey, her course (Rapid Content Creation Masterclass) and strategies for content creation. Enjoy! <h1>You don’t have to blog. What’s necessary is a consistent way that you’re committed in sharing your ideas.</h1> Content creation has always been the very big challenge for course creators. Dorie shares three key points where people get stuck: time management, what topic to write and what format to use. Episode Quotes "It is important to be really clear and precise about your personal brand." "A lot of times listening to your audience is the key in coming up with ideas." "One of the easiest ways to get started if you want to create something is to run it live." "If you have expertise in a field, lean on that, use it to come up with ideas." "Content creation should not be something that you view as separate, it should support the other work that you do." Listen to Learn 01:41	Getting to know Dorie Clark, Rapid 5 Questions 05:58	Dorie's business journey - entrepreneur, marketing strategist 08:45	What it's like running your own organization/business? 12:14	Importance of consistent effort 15:25	The secret to consistency 19:53	Is blogging necessary to build your brand? 22:12	Time management in creating content 26:12	Rapid Content Creation Masterclass - who is it for? 27:47	Dorie's motivation in creating the course 29:14	The course goal - end results for students after completing the course 31:26	Course structure and content 35:47	Three key points where students get stuck in content creation 41:56	Dorie's tips about creating content 42:40	Awesome things coming up from Dorie, website links Get the Bonus Episode! Dorie and I recorded a bonus conversation about specific strategies for content creation. You can grab it here: <a href="https://get.zencourses.co/extra" rel="nofollow" target="_blank">https://get.zencourses.co/extra</a>

LUYC 084: Dorie Clark on How to Create Content Quickly

Sean McCabe

What’s up, everyone! I am joined today by Sean McCabe aka Sean Wes: author of Overlap: The Ultimate Guide to Turning Your Side Passion into a Successful Business and creator of Supercharge Your Writing, a copywriting masterclass that aims to help you double your sales by fixing your messaging. We talk about his course and business model, and his journey from hand-lettering artist to business educator. Everything in life is sales. If it doesn't cost them money, it costs them time. Episode Quotes "You have to earn the right to play the long game." "Understand where your audience is at in the Buyer's Journey and deliver the right message." "Deliver value to the people who already know you, and give an entrance point to your potential audience." "The power in vulnerability is sharing things that will also help other people in their journey and adding value." Listen to Learn 00:25	Getting to know Sean McCabe, Rapid Five Questions 04:22	Sean's business journey 09:30	The evolution from hand lettering to online course creation 16:07	Supercharge Your Writing - who is it for and what problem does it solve? 17:15	Is it okay to talk more about yourself? 22:08	Understanding the "open loop" strategy 24:12 	Why is it important to learn/write to sell? 28:38	Sean's tips in creating effective messaging 36:51	Supercharge Your Writing - course structure and modules 38:05	Where students get stuck and how Sean supports them 40:10	Choosing your business model: access vs ownership 50:01	Exciting things coming up from Sean McCabe, website and social media links Enjoy this episode? Subscribe for more! Text PODCAST to the number 44222 to stay up to date on new episodes, articles, and more.

What’s up, everyone! I am joined today by Sean McCabe aka Sean Wes: author of Overlap: The Ultimate Guide to Turning Your Side Passion into a Successful Business and creator of Supercharge Your Writing, a copywriting masterclass that aims to help you double your sales by fixing your messaging. We talk about his course and business model, and his journey from hand-lettering artist to business educator. Everything in life is sales. If it doesn't cost them money, it costs them time. Episode Quotes "You have to earn the right to play the long game." "Understand where your audience is at in the Buyer's Journey and deliver the right message." "Deliver value to the people who already know you, and give an entrance point to your potential audience." "The power in vulnerability is sharing things that will also help other people in their journey and adding value." Listen to Learn 00:25	Getting to know Sean McCabe, Rapid Five Questions 04:22	Sean's business journey 09:30	The evolution from hand lettering to online course creation 16:07	Supercharge Your Writing - who is it for and what problem does it solve? 17:15	Is it okay to talk more about yourself? 22:08	Understanding the "open loop" strategy 24:12 	Why is it important to learn/write to sell? 28:38	Sean's tips in creating effective messaging 36:51	Supercharge Your Writing - course structure and modules 38:05	Where students get stuck and how Sean supports them 40:10	Choosing your business model: access vs ownership 50:01	Exciting things coming up from Sean McCabe, website and social media links Enjoy this episode? Subscribe for more! Text PODCAST to the number 44222 to stay up to date on new episodes, articles, and more.

LUYC 088: Sean McCabe on How to Supercharge Your Writing

Andrea Jones

Hello everybody! Joining us today is Andrea Jones. Andrea is a social media strategist and course creator. Being a social media enthusiast, she understood the power of social media in adding value to businesses. Her course Savvy Social School helps online course creators and entrepreneurs master different social media platforms, generate leads, build an audience and more. Social media allows entrepreneurs to connect with people on an individual level. Episode Quotes "As entrepreneurs we have to just learn to trust ourselves and trust our gut and go with that decision." "You don't have to use all the tools all at once, use the tool that works for you in the moment." "Use your personal life as a leverage point to share personalized stories." "You have to be intentional about investing time into that platform in order to see a return." "Social media is social, you are there to build connections with people." Listen to Learn 00:15	Getting to know Andrea Jones, Rapid 5 Questions 05:15	How Andrea became a social media strategist 08:53	Importance of family support in starting a business 10:36	How can social media add value to your business 13:01	Managing the "overwhelm" of sharing personal content 15:30	Best practices for time management in using social media 19:23	How can course creators leverage social media 21:54	Overview of Savvy Social School 24:31	A peek inside the membership program 28:00	Knowing which social media platform to focus on 32:59	Andrea's thoughts about using Facebook 35:39	Tips on being more strategic with social media 36:53	Exciting things coming up from Andrea, course and social media links Finish Your Damn Course! My group program for course creators, Finish Your Damn Course!, is open for enrollment! Click here to learn more. Show Notes Click here to visit the show notes to learn more about Andrea's work and her free course.

Hello everybody! Joining us today is Andrea Jones. Andrea is a social media strategist and course creator. Being a social media enthusiast, she understood the power of social media in adding value to businesses. Her course Savvy Social School helps online course creators and entrepreneurs master different social media platforms, generate leads, build an audience and more. <h1>Social media allows entrepreneurs to connect with people on an individual level.</h1> Episode Quotes "As entrepreneurs we have to just learn to trust ourselves and trust our gut and go with that decision." "You don't have to use all the tools all at once, use the tool that works for you in the moment." "Use your personal life as a leverage point to share personalized stories." "You have to be intentional about investing time into that platform in order to see a return." "Social media is social, you are there to build connections with people." Listen to Learn 00:15	Getting to know Andrea Jones, Rapid 5 Questions 05:15	How Andrea became a social media strategist 08:53	Importance of family support in starting a business 10:36	How can social media add value to your business 13:01	Managing the "overwhelm" of sharing personal content 15:30	Best practices for time management in using social media 19:23	How can course creators leverage social media 21:54	Overview of Savvy Social School 24:31	A peek inside the membership program 28:00	Knowing which social media platform to focus on 32:59	Andrea's thoughts about using Facebook 35:39	Tips on being more strategic with social media 36:53	Exciting things coming up from Andrea, course and social media links Finish Your Damn Course! My group program for course creators, Finish Your Damn Course!, is open for enrollment! <a href="https://get.zencourses.co/fydc/" rel="nofollow" target="_blank">Click here to learn more.</a> Show Notes <a href="https://www.zencourses.co/083" rel="nofollow" target="_blank">Click here to visit the show notes</a> to learn more about Andrea's work and her free course.

LUYC 083: Social Media for Course Creators with Andrea Jones

Josh Doody

What’s up, everybody! In this episode, I’m joined by Josh Doody, author and founder of Fearless Salary Negotiation. After successfully negotiating his own salary, Josh wrote a #1 bestselling book to help others learn his process. Soon after, he added video courses to help his students better implement the strategies. In this episode, Josh shares how he turned his book into an online course, why he still coaches clients, and what he's learned along the way. Having a visual component helps people to see in action the things written in my book Episode Quotes "I knew that I could learn a lot of valuable skills if I started learning how business actually works." "All I had to do was ask and they just gave me money for this job." "Creating the online course was a way to augment the book, but also to teach people who kind of think like me." "I definitely did design the book so that it's not necessarily meant to be completed." "I do this because I like helping people and it’s the best way to make a good living without having to go to a day job." Listen to Learn 01:17	Getting to know Josh Doody, Rapid 5 Questions 05:45	Josh's career and business journey 10:04	Overview of Josh's book (Fearless Salary Negotiation) 14:55	Augmenting the book with online courses 17:14	How Josh started the coaching component 21:33	A peek inside the course bundles 25:08	Creating actionable worksheets and templates 30:05	Gathering learners’ feedback and how to make use of it 35:33	Awesome things coming up from Josh, website links Get the Bonus Episode! Join us in the bonus segment! Josh and I discuss how he packages his courses, why he decided to offer coaching and how to resolve small pains in your business. Grab it here: https://get.zencourses.co/extra

What’s up, everybody! In this episode, I’m joined by Josh Doody, author and founder of Fearless Salary Negotiation. After successfully negotiating his own salary, Josh wrote a #1 bestselling book to help others learn his process. Soon after, he added video courses to help his students better implement the strategies. In this episode, Josh shares how he turned his book into an online course, why he still coaches clients, and what he's learned along the way. Having a visual component helps people to see in action the things written in my book Episode Quotes "I knew that I could learn a lot of valuable skills if I started learning how business actually works." "All I had to do was ask and they just gave me money for this job." "Creating the online course was a way to augment the book, but also to teach people who kind of think like me." "I definitely did design the book so that it's not necessarily meant to be completed." "I do this because I like helping people and it’s the best way to make a good living without having to go to a day job." Listen to Learn 01:17	Getting to know Josh Doody, Rapid 5 Questions 05:45	Josh's career and business journey 10:04	Overview of Josh's book (Fearless Salary Negotiation) 14:55	Augmenting the book with online courses 17:14	How Josh started the coaching component 21:33	A peek inside the course bundles 25:08	Creating actionable worksheets and templates 30:05	Gathering learners’ feedback and how to make use of it 35:33	Awesome things coming up from Josh, website links Get the Bonus Episode! Join us in the bonus segment! Josh and I discuss how he packages his courses, why he decided to offer coaching and how to resolve small pains in your business. Grab it here: <a href="https://get.zencourses.co/extra" rel="nofollow" target="_blank">https://get.zencourses.co/extra</a>

LUYC 099: How Josh Doody Uses Online Courses to Augment His Book

Charlie Gilkey

Hey family! This week’s episode is the live interview from my workshop with Charlie GIlkey, logistics expert turned executive coach, author, and founder of Productive Flourishing. He’s here to talk about his new book, Start Finishing, and how you can finally finish all of those projects you’ve been wanting to dig into.  All great ideas don't matter. What matters is our execution, our ability to pull them into light, ship them in the marketplace, and make the difference that they are going to make.Before becoming an executive coach, Charlie worked in the Army as a Joint Force Military Logistics Coordinator, where he mastered the skills of planning and strategizing. In his book, Start Finishing, he shares his expertise and the 9-step method to re-align your life with the things that matters most. Charlie believes that we’re all meant to do our best work, and a core piece of that is finishing what we start. The strategies in his book help creatives work through three major emotions that hold them back (overwhelm, exasperation, and regret) so they can live the life they want, do the work they love, and start finishing.   Episode Quotes“The main thing that we have to focus on as creatives is not tasks, but projects.”"For me, planning is a creative process; strategy making is a creative process.""In the entrepreneurial world, poorly using your creativity costs you money.""There's this very close tie between your creativity, your productivity, your focus and your revenue." Listen to Learn01:31 - Getting to know Charlie Gilkey, Rapid 5 Questions04:05 - Charlie's entrepreneurial journey08:06 - Why 'Getting Things Done' doesn't work for creatives12:23 - Logistics expert turned executive coach15:47 - Start Finishing - What it's about and who it is for?18:12 - Start Finishing - Genesis of the book  20:13 - Coaching vs. Teaching24:56 - Awesome things coming up from Charlie Connect with CharlieGrab your copy of Start FinishingProductiveFlourishing.comFollow Charlie on Twitter!   Looking for the Transcript?Episode 116 Grab the bonus segment!Watch the complete workshop where Charlie lays out some actionable strategies from Start Finishing and shares exactly how to plan your next project.Grab it here: https://www.crowdcast.io/e/charlie-gilkey-janelle-allen/register  

Hey family! This week’s episode is the live interview from my workshop with Charlie GIlkey, logistics expert turned executive coach, author, and founder of Productive Flourishing. He’s here to talk about his new book, Start Finishing, and how you can finally finish all of those projects you’ve been wanting to dig into.  All great ideas don't matter. What matters is our execution, our ability to pull them into light, ship them in the marketplace, and make the difference that they are going to make.Before becoming an executive coach, Charlie worked in the Army as a Joint Force Military Logistics Coordinator, where he mastered the skills of planning and strategizing. In his book, Start Finishing, he shares his expertise and the 9-step method to re-align your life with the things that matters most. Charlie believes that we’re all meant to do our best work, and a core piece of that is finishing what we start. The strategies in his book help creatives work through three major emotions that hold them back (overwhelm, exasperation, and regret) so they can live the life they want, do the work they love, and start finishing.   Episode Quotes“The main thing that we have to focus on as creatives is not tasks, but projects.”"For me, planning is a creative process; strategy making is a creative process.""In the entrepreneurial world, poorly using your creativity costs you money.""There's this very close tie between your creativity, your productivity, your focus and your revenue." Listen to Learn01:31 - Getting to know Charlie Gilkey, Rapid 5 Questions04:05 - Charlie's entrepreneurial journey08:06 - Why 'Getting Things Done' doesn't work for creatives12:23 - Logistics expert turned executive coach15:47 - Start Finishing - What it's about and who it is for?18:12 - Start Finishing - Genesis of the book  20:13 - Coaching vs. Teaching24:56 - Awesome things coming up from Charlie Connect with Charlie<a href="https://www.productiveflourishing.com/start-finishing/" rel="nofollow" target="_blank">Grab your copy of Start Finishing</a><a href="https://www.productiveflourishing.com/" rel="nofollow" target="_blank">ProductiveFlourishing.com</a><a href="https://twitter.com/CharlieGilkey?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" rel="nofollow" target="_blank">Follow Charlie on Twitter!  </a> Looking for the Transcript?<a href="http://zencourses.co/116" rel="nofollow" target="_blank">Episode 116</a> Grab the bonus segment!Watch the complete workshop where Charlie lays out some actionable strategies from Start Finishing and shares exactly how to plan your next project.Grab it here: <a href="https://www.crowdcast.io/e/charlie-gilkey-janelle-allen/register" rel="nofollow" target="_blank">https://www.crowdcast.io/e/charlie-gilkey-janelle-allen/register  </a>

LUYC 116: How to Finish Your Projects and Do Your Best Work with Charlie Gilkey

Alisha Robertson

What’s up everyone! Today I am joined by Alisha Robertson, founder of Living Over Existing and author of a book by the same title. She’s also the creator of Brand with Purpose, a ten-week mentorship program for women entrepreneurs.  Know what it is you want to do - passion, skills, and interest - then build your brand on that.After all the pivots she made, Alisha finally said yes to her calling to write. For over 6 years, she has worked with women entrepreneurs teaching them how to gain clarity in their business. Her group program, Brand with Purpose, guides creatives to build their brand, create better content, and define their signature product.    Listen as Alisha talks about how she handled those big life decisions, how she committed to her mission to write, and how she helps creative women build their life and business on purpose. Let’s get into it!   Episode Quotes"Some days are really bad, but you have to keep going because the next day could be the day that changes your entire life.""People want accountability and structure and group programs are perfect for that."  "We are in a season now where people crave community over information.""If what you are giving away for free doesn't make you want to slap a price on it, it is not good enough."  "Don't be afraid to change... dwelling too much on making decisions makes you stuck." Listen to Learn00:50 - Getting to know Alisha Robertson, Rapid 5 Questions03:04 - Alisha's entrepreneurial journey07:53 - One-on-one coaching to group programs10:50 - The calling to write19:26 - Brand with Purpose - How it started and who it's for23:47 - Brand with Purpose - Program structure and learner's experience30:47 - Brand with Purpose - Creating the program content36:00 - Insights to achieve transformation  37:07 - Awesome things coming up from Alisha Connect with AlishaBrand with PurposeLivingOverExisting.comTheAlishaNicole.comJoin the Living Over Existing Community!Follow Alisha on Twitter!   Looking for the Transcript?Episode 112 Grab the bonus segment!Alisha shares how she consistently pushes through fear and into greatness, and stays true to her commitment to write.Grab it here: https://get.zencourses.co/extra  

What’s up everyone! Today I am joined by Alisha Robertson, founder of Living Over Existing and author of a book by the same title. She’s also the creator of Brand with Purpose, a ten-week mentorship program for women entrepreneurs.  Know what it is you want to do - passion, skills, and interest - then build your brand on that.After all the pivots she made, Alisha finally said yes to her calling to write. For over 6 years, she has worked with women entrepreneurs teaching them how to gain clarity in their business. Her group program, Brand with Purpose, guides creatives to build their brand, create better content, and define their signature product.    Listen as Alisha talks about how she handled those big life decisions, how she committed to her mission to write, and how she helps creative women build their life and business on purpose. Let’s get into it!   Episode Quotes"Some days are really bad, but you have to keep going because the next day could be the day that changes your entire life.""People want accountability and structure and group programs are perfect for that."  "We are in a season now where people crave community over information.""If what you are giving away for free doesn't make you want to slap a price on it, it is not good enough."  "Don't be afraid to change... dwelling too much on making decisions makes you stuck." Listen to Learn00:50 - Getting to know Alisha Robertson, Rapid 5 Questions03:04 - Alisha's entrepreneurial journey07:53 - One-on-one coaching to group programs10:50 - The calling to write19:26 - Brand with Purpose - How it started and who it's for23:47 - Brand with Purpose - Program structure and learner's experience30:47 - Brand with Purpose - Creating the program content36:00 - Insights to achieve transformation  37:07 - Awesome things coming up from Alisha Connect with Alisha<a href="https://www.thealishanicole.com/brand-with-purpose" rel="nofollow" target="_blank">Brand with Purpose</a><a href="https://www.livingoverexisting.com" rel="nofollow" target="_blank">LivingOverExisting.com</a><a href="https://www.thealishanicole.com" rel="nofollow" target="_blank">TheAlishaNicole.com</a><a href="https://www.livingoverexisting.com/community" rel="nofollow" target="_blank">Join the Living Over Existing Community!</a><a href="https://twitter.com/THEAlishaNicole?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" rel="nofollow" target="_blank">Follow Alisha on Twitter!  </a> Looking for the Transcript?<a href="https://www.zencourses.co/112" rel="nofollow" target="_blank">Episode 112</a> Grab the bonus segment!Alisha shares how she consistently pushes through fear and into greatness, and stays true to her commitment to write.Grab it here: <a href="https://get.zencourses.co/extra/" rel="nofollow" target="_blank">https://get.zencourses.co/extra  </a>

LUYC 112: Say Yes to Your Calling with Alisha Robertson

Nathan Barry

What’s up everybody! Joining us in this episode is Nathan Barry, the founder/CEO of ConvertKit, an email marketing company for creators. You might expect that Nathan is a huge proponent of using email to connect, grow, and sell. What you may not know is that BEFORE ConvertKit, he was using email as the main channel to grow his blog. In this episode, Nathan shares his story and how to use email courses to connect with your audience and sell products. I realized the most successful marketing channel was email. Episode Quotes "You go through problems so you can figure out how to solve them and grow" - Janelle "Email would drive 16x engagements than Twitter would." "If you teach and share that's the difference between people who are reading the blog from people writing them." "You're not trying to get the highest number of people, but the most engaged people" "My mission is to both educate and provide all the tools for other creators to be able to do the same thing" Listen to Learn 00:33	Getting to know Nathan Barry, Rapid 5 Questions 06:16	Nathan's email courses journey (ConvertKit) 08:55	Pushing content through email - what makes it so powerful? 12:40	Nathan's core value - "Teach Everything" 15:46	Tips for starters and how to overcome resistance 19:12	Transitioning to email courses 26:05	Why email courses are more effective than a PDF download? 28:35	Tactics to make your emails more actionable and engaged 34:00	How to use email courses to pitch a product? 39:13	Industries where email courses isn't a good fit 40:46	Exciting things coming up from Nathan Barry, links and announcements Want More? Nathan and I recorded a bonus segment just for you. It’s full of practical tips on how to get subscribers and stay consistent with email. Grab it here: https://get.zencourses.co/extra

What’s up everybody! Joining us in this episode is Nathan Barry, the founder/CEO of ConvertKit, an email marketing company for creators. You might expect that Nathan is a huge proponent of using email to connect, grow, and sell. What you may not know is that BEFORE ConvertKit, he was using email as the main channel to grow his blog. In this episode, Nathan shares his story and how to use email courses to connect with your audience and sell products. <h1>I realized the most successful marketing channel was email.</h1> Episode Quotes "You go through problems so you can figure out how to solve them and grow" - Janelle "Email would drive 16x engagements than Twitter would." "If you teach and share that's the difference between people who are reading the blog from people writing them." "You're not trying to get the highest number of people, but the most engaged people" "My mission is to both educate and provide all the tools for other creators to be able to do the same thing" Listen to Learn 00:33	Getting to know Nathan Barry, Rapid 5 Questions 06:16	Nathan's email courses journey (ConvertKit) 08:55	Pushing content through email - what makes it so powerful? 12:40	Nathan's core value - "Teach Everything" 15:46	Tips for starters and how to overcome resistance 19:12	Transitioning to email courses 26:05	Why email courses are more effective than a PDF download? 28:35	Tactics to make your emails more actionable and engaged 34:00	How to use email courses to pitch a product? 39:13	Industries where email courses isn't a good fit 40:46	Exciting things coming up from Nathan Barry, links and announcements Want More? Nathan and I recorded a bonus segment just for you. It’s full of practical tips on how to get subscribers and stay consistent with email. Grab it here: <a href="https://get.zencourses.co/extra" rel="nofollow" target="_blank">https://get.zencourses.co/extra</a>

LUYC 074: The Power of Email Marketing with Nathan Barry of ConvertKit

Gareth Pronovost

Airtable

What’s up everybody! This week I’m joined by Gareth Pronovost, Airtable consultant, founder of GAP Consulting, and creator of Airtable Automation Machine. He’s here to share his course creation story and how Airtable Automation Machine helps businesses build databases and automate their workflows.When we automate processes we can focus on doing the stuff that we love and work less.Having been a financial analyst in a billion-dollar public company, Gareth knows the burden of spending countless hours doing reports manually on spreadsheets. This slow and inefficient process prevented him from doing the work he should have been focusing on. Then, Airtable came to his rescue.  With Airtable, Gareth was able to automate his workflow, organize data, and eliminate long hours of manual work. Now with GAP Consulting, he’s helped hundreds of business owners do the same. His course, Airtable Automation Machine, helps entrepreneurs optimize their Airtable setup, integrate business process, and train their team on Airtable on their own schedule.  Join us to hear how he turned his high-touch consulting process into a detailed course, and how he’s helping business owners focus on the work they love. Episode Quotes"Airtable is like a box of Legos. It is very modular application that allows you to craft your own database.""It is important to boil things down into as few touch points as possible."  "If you provide value then there is invariably a large number of people that's going to hire you.""This idea that I need to sit at a desk for 8 hours in order to provide value is fundamentally wrong." Listen to Learn00:51 - Getting to know Gareth Pronovost, Rapid 5 Questions07:08 - How Gareth got into entrepreneurship  12:05 - The Airtable business idea19:15 - Validation process and getting the first customers25:40 - Why value driven courses?28:13 - Airtable Automation Machine - What is it and who it's for?34:24 - Airtable Automation Machine - Course structure38:50 - Exciting things coming up from Gareth Connect with GarethAirtable Automation MachineGAP ConsultingFollow Gareth on Twitter!   Looking for the Transcript?Episode 115 Grab the bonus segment!Get to know Airtable best practices, and why this database software is so much better than spreadsheets.Grab it here: https://get.zencourses.co/extra  

What’s up everybody! This week I’m joined by Gareth Pronovost, Airtable consultant, founder of GAP Consulting, and creator of Airtable Automation Machine. He’s here to share his course creation story and how Airtable Automation Machine helps businesses build databases and automate their workflows.When we automate processes we can focus on doing the stuff that we love and work less.Having been a financial analyst in a billion-dollar public company, Gareth knows the burden of spending countless hours doing reports manually on spreadsheets. This slow and inefficient process prevented him from doing the work he should have been focusing on. Then, Airtable came to his rescue.  With Airtable, Gareth was able to automate his workflow, organize data, and eliminate long hours of manual work. Now with GAP Consulting, he’s helped hundreds of business owners do the same. His course, Airtable Automation Machine, helps entrepreneurs optimize their Airtable setup, integrate business process, and train their team on Airtable on their own schedule.  Join us to hear how he turned his high-touch consulting process into a detailed course, and how he’s helping business owners focus on the work they love. Episode Quotes"Airtable is like a box of Legos. It is very modular application that allows you to craft your own database.""It is important to boil things down into as few touch points as possible."  "If you provide value then there is invariably a large number of people that's going to hire you.""This idea that I need to sit at a desk for 8 hours in order to provide value is fundamentally wrong." Listen to Learn00:51 - Getting to know Gareth Pronovost, Rapid 5 Questions07:08 - How Gareth got into entrepreneurship  12:05 - The Airtable business idea19:15 - Validation process and getting the first customers25:40 - Why value driven courses?28:13 - Airtable Automation Machine - What is it and who it's for?34:24 - Airtable Automation Machine - Course structure38:50 - Exciting things coming up from Gareth Connect with Gareth<a href="https://garethpronovost.mykajabi.com/airtableautomationmachine" rel="nofollow" target="_blank">Airtable Automation Machine</a><a href="https://garethpronovost.com/" rel="nofollow" target="_blank">GAP Consulting</a><a href="https://twitter.com/garethpronovost" rel="nofollow" target="_blank">Follow Gareth on Twitter!  </a> Looking for the Transcript?<a href="https://www.zencourses.co/115" rel="nofollow" target="_blank">Episode 115</a> Grab the bonus segment!Get to know Airtable best practices, and why this database software is so much better than spreadsheets.Grab it here: <a href="https://get.zencourses.co/extra/" rel="nofollow" target="_blank">https://get.zencourses.co/extra  </a>

LUYC 115: Gareth Pronovost on How to Run Your Business on Autopilot with Airtable

Val Geisler

Hey, everyone! I’m joined today by Val Geisler, an email marketing conversion copywriter. Val, who has been called an “email savant”, got started in marketing but found her real passion in email-related projects. Her exclusive online course, the Email Masters Incubator, is for copywriters who are looking to leverage email marketing for better customer experiences and retention. She teaches her students how to strategically utilize different platforms, allowing them to work more efficiently with their clients. Val and I discuss her course modules, the challenges she faced when creating the program, and her tips to overcome the “stuck zone”. We need to return to a human experience where people feel seen and heard; the best way to do that is email. Episode Quotes "As a business owner, how you treat people is vital." "The best thing you can do as a business owner is being willing to learn from areas outside of your typical bubble." “Listening is one of the most important things in any customer’s experience.” "The scarcity mindset stops people from participating fully." "Momentum is the biggest motivator." Listen to Learn 01:19	Getting to know Val Geisler, Rapid 5 Questions 05:03	Val's business journey - copywriting and onboarding 10:05	The process of specialization in email - "Scary but validating" 17:05	How "Email Masters Incubator" started 27:31	The impact of listening to your audience, creating the paid workshop 25:05	What is the goal of the program? 29:43	Overview of the program structure and modules 28:30	Challenges in creating the program 33:00	Where people get stuck and how Val supports them 38:30	Exciting things coming up from Val, website and social media links Get the Bonus Episode! Join us in the bonus segment! It’s a great conversation about email marketing and Val’s course Email Masters Incubator. Grab it here: https://get.zencourses.co/extra

Hey, everyone! I’m joined today by Val Geisler, an email marketing conversion copywriter. Val, who has been called an “email savant”, got started in marketing but found her real passion in email-related projects. Her exclusive online course, the Email Masters Incubator, is for copywriters who are looking to leverage email marketing for better customer experiences and retention. She teaches her students how to strategically utilize different platforms, allowing them to work more efficiently with their clients. Val and I discuss her course modules, the challenges she faced when creating the program, and her tips to overcome the “stuck zone”. We need to return to a human experience where people feel seen and heard; the best way to do that is email. Episode Quotes "As a business owner, how you treat people is vital." "The best thing you can do as a business owner is being willing to learn from areas outside of your typical bubble." “Listening is one of the most important things in any customer’s experience.” "The scarcity mindset stops people from participating fully." "Momentum is the biggest motivator." Listen to Learn 01:19	Getting to know Val Geisler, Rapid 5 Questions 05:03	Val's business journey - copywriting and onboarding 10:05	The process of specialization in email - "Scary but validating" 17:05	How "Email Masters Incubator" started 27:31	The impact of listening to your audience, creating the paid workshop 25:05	What is the goal of the program? 29:43	Overview of the program structure and modules 28:30	Challenges in creating the program 33:00	Where people get stuck and how Val supports them 38:30	Exciting things coming up from Val, website and social media links Get the Bonus Episode! Join us in the bonus segment! It’s a great conversation about email marketing and Val’s course Email Masters Incubator. Grab it here: <a href="https://get.zencourses.co/extra" rel="nofollow" target="_blank">https://get.zencourses.co/extra</a>

LUYC 089: Mastering Email for a Better Customer Experience with Val Geisler

Hey, hey! Joining us on the show today is Chris Do, an Emmy award-winning director, designer and educator. Chris is also the CEO of Blind, a design consultancy in Los Angeles. In this episode, Chris and I talk about The Futur, his online education platform for designers. We also get into a pretty intense discussion about democratizing education. Enjoy! I want to make a difference on this planet. I'm on a mission to educate the world. Episode Quotes "Education, like healthcare, should be a universal right and not a privilege." "I believe that learning the tools and the techniques of design making is universal." "Hardwire yourself not to look at what makes you less than, but focus on what makes you more than." Listen to Learn 00:02	What is the ultimate goal of The Futur? 04:13	Challenges in Developing countries, thoughts on to solve them 12:23	Course creation process, how to make content more actionable 17:37	How do you figure out the learner's journey? 19:41	How teaching design differ from other courses? 25:13	Importance of community in education 27:26	Things to look forward to from Chris, links and announcements Want More? Chris and I couldn’t stop talking...so we recorded a bonus segment. In it, we talk learning business skills as a designer, how to get out of your comfort zone, the digital divide and more. It’s a great conversation! Grab it here: https://get.zencourses.co/extra/

Hey, hey! Joining us on the show today is Chris Do, an Emmy award-winning director, designer and educator. Chris is also the CEO of Blind, a design consultancy in Los Angeles. In this episode, Chris and I talk about The Futur, his online education platform for designers. We also get into a pretty intense discussion about democratizing education. Enjoy! <h1>I want to make a difference on this planet. I'm on a mission to educate the world.</h1> Episode Quotes "Education, like healthcare, should be a universal right and not a privilege." "I believe that learning the tools and the techniques of design making is universal." "Hardwire yourself not to look at what makes you less than, but focus on what makes you more than." Listen to Learn 00:02	What is the ultimate goal of The Futur? 04:13	Challenges in Developing countries, thoughts on to solve them 12:23	Course creation process, how to make content more actionable 17:37	How do you figure out the learner's journey? 19:41	How teaching design differ from other courses? 25:13	Importance of community in education 27:26	Things to look forward to from Chris, links and announcements Want More? Chris and I couldn’t stop talking...so we recorded a bonus segment. In it, we talk learning business skills as a designer, how to get out of your comfort zone, the digital divide and more. It’s a great conversation! Grab it here: <a href="https://get.zencourses.co/extra/" rel="nofollow" target="_blank">https://get.zencourses.co/extra/</a>

LUYC 079: The Future of Education with Chris Do

Joel Hooks

What’s up, everybody? In this episode, I’m joined by Joel Hooks, co-founder of egghead.io. egghead is an education platform built for developers by developers. They specialize in no-fluff, just-in-time online lessons and courses for web developers. Joel and I chat about the importance of instructional design, why it’s often overlooked, and how egghead is using learning design to improve their product--in other words, we geek out. Enjoy! I want to use these instructional design principles to help people reach their goals. Episode Quotes "I want to use these instructional design principles and wrap it in with our knowledge to help people reach their goals." "Monetization isn't the point. The point is to get people where they want and need to be, and the rest follows." "The nature of being helpful is profitable in my experience." "I think there is a craving for community, connection, and a sense of belonging." "Maximize the amount of free time you have available to you versus the amount of money that you have available to you." Listen to Learn 00:54	Getting to know Joel Hooks, Rapid 5 Questions 03:57	Overview of egghead.io - how it started and who it’s for 06:56	Joel's teaching journey 08:17	Instructional design principles - improving the quality of learning 11:43	Overcoming the stuck zone, Amy Hoy's concept of "backwards planning" 13:00	Instructional design and the affective domain 16:08	egghead.io approach to teaching 20:35	Exciting things coming up from Joel Hooks, website links Get the Bonus Episode! Join us in the bonus segment! If you’re a designer, developer, or coder, this bonus is for you. We chat about building authority in your career and share some book recommendations to help you implement instructional design in your course. Grab it here: https://get.zencourses.co/extra

What’s up, everybody? In this episode, I’m joined by Joel Hooks, co-founder of <a href="http://egghead.io" rel="nofollow" target="_blank">egghead.io</a>. egghead is an education platform built for developers by developers. They specialize in no-fluff, just-in-time online lessons and courses for web developers. Joel and I chat about the importance of instructional design, why it’s often overlooked, and how egghead is using learning design to improve their product--in other words, we geek out. Enjoy! I want to use these instructional design principles to help people reach their goals. Episode Quotes "I want to use these instructional design principles and wrap it in with our knowledge to help people reach their goals." "Monetization isn't the point. The point is to get people where they want and need to be, and the rest follows." "The nature of being helpful is profitable in my experience." "I think there is a craving for community, connection, and a sense of belonging." "Maximize the amount of free time you have available to you versus the amount of money that you have available to you." Listen to Learn 00:54	Getting to know Joel Hooks, Rapid 5 Questions 03:57	Overview of <a href="http://egghead.io" rel="nofollow" target="_blank">egghead.io</a> - how it started and who it’s for 06:56	Joel's teaching journey 08:17	Instructional design principles - improving the quality of learning 11:43	Overcoming the stuck zone, Amy Hoy's concept of "backwards planning" 13:00	Instructional design and the affective domain 16:08	<a href="http://egghead.io" rel="nofollow" target="_blank">egghead.io</a> approach to teaching 20:35	Exciting things coming up from Joel Hooks, website links Get the Bonus Episode! Join us in the bonus segment! If you’re a designer, developer, or coder, this bonus is for you. We chat about building authority in your career and share some book recommendations to help you implement instructional design in your course. Grab it here: <a href="https://get.zencourses.co/extra" rel="nofollow" target="_blank">https://get.zencourses.co/extra</a>

LUYC 098: Using Instructional Design to Teach Developers with Joel Hooks

Louise Henry

What’s up, family! In this week’s episode, I’m joined by Louise Henry, web designer and founder of Solopreneur Sidekick. She’s also the Squarespace specialist behind Website that Wows, a course that helps “non-techie” entrepreneurs build their own website in as little as one week.Having a website is important because it is your digital home.Being a digital nomad herself, Louise knows how important it is to have a digital home that represents who you are and what you do. In Website that Wows, Louise teaches entrepreneurs how to take ownership of their online presence through step-by-step tutorials, templates, and high-touch tech support.  Tune in to hear Louise and I talk about the digital nomad life, how she empowers business owners to build the website of their dreams, and some sales tips that drives results. Let’s do it!  Episode Quotes"Having a professional website, and being clear about what you could offer, is an advantage.""As an entrepreneur, I realized that mindset comes first.""Sales is an exchange, and it's about delivering value." Listen to Learn00:54 - Getting to know Louise Henry, Rapid 5 Questions05:28 - Life as a digital nomad, how Solopreneur Sidekick started11:04 - Ways to find clients for your business12:57 - Importance of having a website, Creating Solopreneur Sidekick15:20 - Solopreneur Sidekick - Structure, modules, and learners’ outcomes21:21 - Sales tips to drive effective results28:40 - Exciting things coming up from Louise Connect with LouiseWebsite that WowsSolopreneurSidekick.comFollow Louise on Twitter!  Looking for the Transcript?Episode 113 Grab the bonus segment!Hear practical tips from Louise about claiming your corner of online space and building your own website that wows.Grab it here: https://get.zencourses.co/extra  

What’s up, family! In this week’s episode, I’m joined by Louise Henry, web designer and founder of Solopreneur Sidekick. She’s also the Squarespace specialist behind Website that Wows, a course that helps “non-techie” entrepreneurs build their own website in as little as one week.Having a website is important because it is your digital home.Being a digital nomad herself, Louise knows how important it is to have a digital home that represents who you are and what you do. In Website that Wows, Louise teaches entrepreneurs how to take ownership of their online presence through step-by-step tutorials, templates, and high-touch tech support.  Tune in to hear Louise and I talk about the digital nomad life, how she empowers business owners to build the website of their dreams, and some sales tips that drives results. Let’s do it!  Episode Quotes"Having a professional website, and being clear about what you could offer, is an advantage.""As an entrepreneur, I realized that mindset comes first.""Sales is an exchange, and it's about delivering value." Listen to Learn00:54 - Getting to know Louise Henry, Rapid 5 Questions05:28 - Life as a digital nomad, how Solopreneur Sidekick started11:04 - Ways to find clients for your business12:57 - Importance of having a website, Creating Solopreneur Sidekick15:20 - Solopreneur Sidekick - Structure, modules, and learners’ outcomes21:21 - Sales tips to drive effective results28:40 - Exciting things coming up from Louise Connect with Louise<a href="https://www.websitethatwows.com/join?r_done=1" rel="nofollow" target="_blank">Website that Wows</a><a href="https://www.solopreneursidekick.com/" rel="nofollow" target="_blank">SolopreneurSidekick.com</a><a href="https://twitter.com/solosidekick?lang=en" rel="nofollow" target="_blank">Follow Louise on Twitter! </a> Looking for the Transcript?<a href="http://zencourses.co/113" rel="nofollow" target="_blank">Episode 113</a> Grab the bonus segment!Hear practical tips from Louise about claiming your corner of online space and building your own website that wows.Grab it here: <a href="https://get.zencourses.co/extra" rel="nofollow" target="_blank">https://get.zencourses.co/extra  </a>

LUYC 113: Take Control of Your Online Presence with Louise Henry

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