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Tara McMullin

36 Podcast Episodes

Latest 16 Oct 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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#263 - Simplifying Your Business Model with Tara McMullin

Being Boss: Mindset, Habits, Tactics, and Lifestyle for Creative Entrepreneurs

 Running a business that generates revenue for years to come requires a strong yet simple business model. When a creative business has too many offers in place or cannot operate effectively, valuable time and resources get wasted. In this episode, businesses strategist Tara McMullin shares her expert process of how to simplify your business—and how doing so can make you more profitable. Tara and Emily discuss why your main offer matters most, the art of maintaining your vision, and how to streamline your business in ways that set you up for long-term success. Get full shownotes for this episode here >>—Listen to more Being Boss shows on our website, on Apple Podcasts, or wherever you listen to podcasts.Follow Being Boss on Instagram: @beingbossclubJoin the Being Boss Community: beingboss.club/community

58mins

20 Jul 2021

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Tara McMullin - Falling In Love With Email Again

Pushing Send

Tara McMullin is a popular small business strategist with over a decade of experience guiding small businesses to think bigger. She is the founder of What Works. She’s also the host of the What Works podcast. She has mastered email marketing as a key part of her own business growth. Key Points From This Episode:Tara's approach to email marketing today is similar to it was in 2009 with a lot more information behind it.The one mistake she made early on was using email as a delivery system instead of using a relational approach. She now uses the relational approach with no tricks or gimmicks. A huge part of her marketing strategy is getting back to thinking about the human on the other side of the email and the experience that they're having. At one point, Tara got really burnt out and she refocused on building something she was more proud of that had a positive impact on people.  During this dry period of really focusing on optimizing her email list, Tara McMullin fell in love all over again with what she originally loved about using email to build a relationship with her audience.She uses a system of over-correcting and then pulling back and finding her equilibrium again, which was very helpful.The format of her newsletter is a personal letter at the top, an article/blog post and then at the bottom of the newsletter is the latest podcast. Tara's future thinking perspective often places her at the beginning of changing times and not just reacting to what is happening. She focuses on figuring out ways to connect with people and ask them to subscribe in ways that make me know that they want to hear from her.Tweetables:  I'm looking at email as a way to communicate directly with the people who are most invested and as a way to start a conversation to create that ongoing engagement and nurturing. @TaraGentile (03:47)You're trying to build a sense of investment in what you're doing and also helping your subscribers create a sense of investment in themselves and their own goals, That's the lens that you have to look at everything through. @TaraGentile (05:40)It took me really from 2017 through most of 2019 to really get a handle on how I wanted to approach email and approach my content in a way that really prioritized the relationship and also was something that I thought could serve the business too. @TaraGentile (10:13)Instead of reacting to what's happening right now, I'm always thinking about all right, what's going to be happening six months from now or a year from now. So I tend to be on the beginning of a change @TaraGentile (17:30)Links Mentioned in this Episode:Tara McMullin on TwitterTara McMullin on LinkedInWhat Works NetworkWhat Works Podcast

24mins

15 Jun 2021

Similar People

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Build Your Team With Tara McMullin

Rebel Therapist

We're talking about building your team today. Have you experienced a nightmare with hiring or managing a team member? Or are you imagining a future nightmare because of what you've heard from your peers? Are you confused about what role you should be hiring for? Or whether it's time to hire? Our guest, Tara McMullin, leads 2 successful companies, and she's about to share her experiences building and managing both of those teams. A bonus treat for me is that she's an introvert, like me, so we get to lean into some particular challenges and solutions for introverted bosses. If you want to hear an earlier episode with Tara from 2 years ago, head to episode 102, which I'll link in the show notes. Tara McMullin is a business strategist, podcaster, writer, and producer. She's the founder & host of What Works, a platform for small business owners building stronger businesses. She's also the co-founder of YellowHouse.Media, a podcast production agency that helps small business owners produce standout podcasts to grow their businesses. Here's some of what we talked about: How she has found her team members without the traditional pathways Why Tara and I agree that you probably shouldn't use a VA agency Finding low-energy and effective ways to introduce your new hire to your company Documenting your processes will help you with onboarding team members Why we should think about operations within our business and products as having huge overlap The liberation Tara experienced when she started hiring employees instead of contractors How the responsibility of running a team helps Tara show up in her business the way she wants to Strategies Tara uses to take time away from her team to do deep work Why you should create an organizational chart even if you're a company of one right now How Tara thinks about whether it's time for you to hire someone or simplify your business Why you might want to hire an extrovert if you're an introvert! Here are some takeaways that particularly stand out to me: Takeaway #1: The team member you are looking for is probably already in your orbit. Tara has found her team members by looking to people she already knew or who were in her network. Takeaway #2: Document everything repeatable that you do in your company so that you can easily share it with a team member. We talked about using the platforms Notion, Clickup, and Google Docs, and most of all, using video through a platform like loom. Takeaway #3: Switching from hiring contractors to hiring employees made a big difference in Tara's experience within her company. She noticed an unexpected level of liberation and feeling supported by her team. Takeaway #4: Even if you're a company of one now, Tara recommends making an organizational chart. That will help you see that you are actually doing many jobs, and it will help you to organize your time, respect your energy limits, and get ready to hire your next team member. Those are 4 of my takeaways. What stood out to you? Did this conversation help you avoid a hiring mistake? Are you thinking differently about your business? Are you surprised by how many jobs you're actually doing? Send me an email at info@coachingwithannie.com. Even better, include a voice memo so I can share your voice on the pod. Show notes at http://rebeltherapist.me/podcast/151

49mins

1 Jun 2021

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EP 333: Simplifying Social Media Content Creation With Andréa Jones and Tara McMullin

What Works

Andréa and I are both on a mission to bust some of the assumptions that people have about what's good for business when it comes to social media marketing. For me, it's a small part of what I do. But for Andréa, this is her whole business. Andréa runs a thriving social media marketing agency called OnlineDrea as well as a training community for small business owners called Savvy Social School. I've featured Andréa here on the pod before and we talked about how she approaches social media pretty differently when it comes to her own business versus how she manages social media for her clients with very different business models. Good news: next week's episode is a follow up to that conversation. I respect the heck out of the way Andréa approaches social media and the way she trains other small business owners to manage their own marketing. And so when she asked if she could interview me about the unconventional approach I've taken to social media this year, I was honored. What follows is that conversation. If you like this conversation, you're going to love Andréa's podcast, the Savvy Social Podcast—so check that out wherever you listen to What Works. And tell her I sent you, okay? I asked Andréa if I could rebroadcast this conversation here at What Works because I think it gives a glimpse into how simplifying can help you focus on quality over quantity. So without further ado, let's get into. Listen up for the most concise explanation I've ever given for the philosophy behind What Works, why I'm focused on remarkable content this year, and how that focus has simplified the way I produce content for social media. I also talk about how I view my primary job at What Works as a content creator—which is a job I love but isn't right for everyone. The post EP 333: Simplifying Social Media Content Creation With Andréa Jones and Tara McMullin appeared first on What Works.

54mins

27 Apr 2021

Most Popular

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Creating Intentional Social Media Content for Your Business with Tara McMullin

Savvy Social Podcast

Content marketing is a fantastic way to grow authority, spread the word about your business, and build great relationships with your audience, but you don’t want to be creating content just to create content.  To preserve your time, energy and your audience's attention, your content should be strategic and thought out, especially on social media. Today we’re joined by Tara McMullin who’s sharing an intentional method of creating content that you feel pride in and enjoy making, while also serving your audience and appeasing the algorithm. In this episode of the podcast, we talk about:  What epistemological method is and applying it to your business An intentional repurposing strategy  How to use Notion for content management  Your role once you shift away from one on one services  Finding a balance between your creativity and the algorithm  …and more!   This Episode Was Made Possible By: Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free here: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free   About the Guest Tara McMullin is a coach, community builder, podcaster, and writer. She’s the founder of What Works, a digital platform for small business owners who are building strong, resilient, and sustainable companies. She’s also the co-founder of YellowHouse.Media, a podcast production agency that helps entrepreneurs create standout podcasts that grow their businesses. Tara’s podcast, What Works, has been downloaded over 2 million times and boasts over 300 interviews with small business owners. Tara is also an international speaker and a best-selling instructor on CreativeLive where she’s reached over 25,000 students with her online video courses on small business. Tara’s work has been featured in Fast Company, Forbes, Inc, and The Huffington Post. Website: http://explorewhatworks.com Instagram: http://instagram.com/tara_mcmullin Facebook: http://facebook.com/taramcmullinco Twitter: http://twitter.com/taragentile Free self-assessment on building a stronger business: http://explorewhatworks.com/assessment Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/146

51mins

20 Apr 2021

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EP 325: When Opportunity Meets Sustainability With Tara McMullin

What Works

"The Squeeze" occurs when you've run out of capacity in your business. You simply don't have the time, energy, or mental bandwidth to do more, and so you can't really see a way for the business to grow. Still, The Squeeze convinces you that if you just rearranged the pieces or tried a little harder, you could force some fresh growth. But alas, you just end up squeezed into a different arrangement of the same pieces. In other words, you use what's familiar to try to work your way out of the Squeeze... and so you can't quite escape because "what's familiar" is what got you into the Squeeze in the first place. To actually alleviate the Squeeze, you have to take a completely different perspective and see things in a new way. And that's how talking things out with others and learning how they see things differently really helps inspire opportunity. Now, I know it's challenging to have those conversations or connect with people who see things in different ways. That's one of the reasons I started this podcast 5 years ago; I desperately wanted to bring wildly different perspectives to small business owners like you who were feeling The Squeeze. It's also why I bring business owners together through community and events, as well. I don't have a new conversation for you today, though. Instead, I want to share my own observations—sort of a grand total of what I've added up over the years of my own business-building, my interviews, my personal conversations, and my coaching & community-building. This is a look at what I see when I look at a business and what I hear when I talk to a business owner. It's the overlap of opportunity and sustainability that drives the work I do with small business owners. The post EP 325: When Opportunity Meets Sustainability With Tara McMullin appeared first on What Works.

24mins

2 Mar 2021

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Commitments Over Goals with Tara McMullin

Rebel Uprising

This episode is a perfect way to start your year! One thing that changed my relationship with goal-setting forever was an idea that Tara McMullin of the What Works Network shared around creating commitments to guide your life and business instead of adhering to the strict goal setting that we do every time this year.  And this blew my mind. So I invited Tara on the show to talk about the commitment blueprint, how she developed the idea that was helping her in her own life and transformed it into an offer that people can't get enough of. Tune into the full episode to hear more: https://drmichellemazur.com/2021/01/commitments-over-goals-with-tara-mcmullin.html

42mins

12 Jan 2021

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How To Measure the Value and Success of Your Podcast with Tara McMullin

Break the Ceiling

Is it worth it? That’s the number one question I get about this podcast. And it’s a good one because we should be evaluating any and every business decision based on the business results we’re expecting it to create. According to today’s guest, evaluating your podcast’s value and success can be evaluated based on if it drives results for your business, puts money in your bank account, gets emails into your inbox, or gets you sales calls."In the series, Is It Worth It, I’ve been talking about investing in our businesses and trying to answer the question of whether or not an investment was a worthwhile one. In this episode, I thought it’d be fun to take you behind the scenes and talk through how and why I decided to invest in starting this podcast, how it all works behind the scenes, and a look back a year into podcasting. To help me answer the question of if it's been worth it, I’m delighted to bring my friend Tara McMullin to discuss just that. Tara is a small business strategist, host of the What Works Podcast,  and the founder of What Works, an online community for small business owners. Tara is also the co-founder of Yellow House Media, the company that helps produce this podcast. Listen to the full episode to hear: How do you evaluate the ROI of a podcast? My decision-making process and how long I was willing to give it  The strategy behind my podcast and what business goals I was trying to achieve How much time goes into producing a single podcast episode  Learn more about Tara McMullin: The What Works Network The What Works Podcast Yellow House Media Follow Tara on Instagram Follow Tara on Twitter Learn more about Susan: Scalespark Dollars + Decisions Roundtable Twitter @ScaleSpark LinkedIn @thesusanboles

1hr 1min

29 Sep 2020

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EP 34: Creating a Podcast with IMPACT featuring Tara McMullin

Work Less, Earn More

Globally, there are over one million podcasts available—and growing! That is a HUGE number of podcasts. Given the continuous growth of this industry, it’s no wonder that you’re considering creating one—or want to learn how to make your existing podcast even better than it is now. There are countless resources available on HOW to start a podcast. That’s why I wanted to take a different approach with this episode and instead explore what determines the success of a podcast, how hosting a podcast impacts your business, and how you can make the most impact on your listeners. Podcasting is relatively new to me and so that’s why I invited someone on the show who’s been in the game for awhile—someone who could share how to create a podcast that will not only be effective in terms of downloads and listeners, but will actually influence your business and revenue, too. Tara McMullin is the host of the What Works podcast, founder of the What Works Network, and the co-founder of Yellow House Media. She’s been helping small business owners find what works for them for over a decade. Her goal is to push past the hype and facilitate candid conversations about doing business in the New Economy. In this episode, Tara’s going to divulge all the ways in which we can make an impact in our communities through podcasting and so much more. Listen to the full episode to hear: The #1 most important thing you need to figure out about your podcast for it to have the impact you're looking for How to stand out from OTHER podcasts that cover the same topic as your show How finding the right premise for you show makes everything else fall into place How to MARKET your show to build your listener-base and grow your audience Learn more about Tara McMullin: The What Works Network The What Works Podcast Yellow House Media Follow Tara on Instagram Follow Tara on Twitter Learn more about Gillian: Join Startup Society (promo code: earnmore) Profit Planning Challenge Get in touch! Other resources from this episode: How The Premise Of Your Podcast Can Make Your Business More Money by Yellow House Media

50mins

24 Aug 2020

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Episode 145: How Embracing Your Humanness Can Lead to More Success with Tara McMullin

The Happier Approach®

Being human is messy and imperfect—and, we’re bound to make mistakes.  It’s part of the deal. We’re not going to get everything right, every time.  But we learn as we go.  That’s what being human is all about.  For some, being human—the messiness of it—is totally anxiety-provoking. It makes things feel harder to do and accomplish. But what if embracing your humanness could actually result in more ease and more success… with a whole lot less anxiety to boot? Is it possible? Not only is it possible, but it is also achievable through tiny, small changes we can make to our everyday lives. And all this month, I’m going to go deep into how to embrace our humanness and discuss what it means to be human.   Today, I’m kicking off the Being Human theme with one of my business mentors, Tara McMullin.  We talk about how for Tara bringing her humanness into her life has made some huge shifts with her business, relationships, and mental health. Tara is a podcaster, small business community leader, and speaker. She’s been helping small business owners find what works for them for over a decade. Tara’s goal is to push past the hype so she can better facilitate candid conversations about doing business in the New Economy. Listen to the full episode to hear: How Tara’s quest to be more human has enhanced and enriched her life How hearing about High Functioning Anxiety gave Tara some real ah-ha’s The relationship between depression and HFA  Tara’s morning ritual that helps her with her HFA Learn more about Tara McMullin: explorewhatworks.com The What Works Podcast Follow Tara on Instagram Follow Tara on Twitter Learn more about Nancy: Coach in Your Pocket The Happier Approach Book Live Happier Website --- The Happier Approach Book I’ve been working with women like you living with hidden anxiety every day for over 20 years as a coach and counselor. I wrote The Happier Approach to give you a framework for dealing with your anxiety and start living happier. The Happier Approach will help you understand the voices in your head and what to do with them. It’s not another woo-woo self-help book that asks you to think positively and live your best life. It’s a practical guidebook for getting out of survival mode and finding a genuinely happy and productive life. Know someone who has High Functioning Anxiety and a VERY LOUD Monger, the Happier Approach makes a great gift.  Find The Happier Approach on Amazon, Audible, or Barnes & Noble! And click here to learn more about how you can work with me through on-demand coaching

47mins

6 Aug 2020

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