Class 25 - Inventor verus Marketing person
Class 25 - Inventor verus Marketing person
We'll explore the key differences between intentors/scientist and marketing people, and why they value one another so mu... Read more
11 Sep 2007
•
17mins
Class 25 - Company Ownership
Class 25 - Company Ownership
Discussion of ownership, stock, partners, control, etc. All things related to who owns what share of a company.
18 Jul 2007
•
30mins
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Class 23 - Open Discussion - Call into TalkShoe
Class 23 - Open Discussion - Call into TalkShoe
Invitation to all of the Internet students taking this class to call in for a discussion and Question and Answer session... Read more
26 Jun 2007
•
39mins
Class 22 - Advertising
Class 22 - Advertising
We'll discuss the detailed issues related to advertising. Reach, frequency, elements of a good ad, why ads fail, etc.
22 Jun 2007
•
31mins
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Class 21 - Marketing Budgets
Class 21 - Marketing Budgets
Discussion of the costs associated with different types of marketing vehicles. Also discuss where to spend your marketin... Read more
15 Jun 2007
•
28mins
Class 20 - Vertical Marketing
Class 20 - Vertical Marketing
Discussion of vertical and industry marketing. Requirements for a successful vertical marketing campaign.
1 Jun 2007
•
16mins
Class 19 - Product Management
Class 19 - Product Management
Product management and interview with Aaron Brauser.
18 May 2007
•
29mins
Class 18 - Classic Business & Marketing Strategies
Class 18 - Classic Business & Marketing Strategies
Discussion of a variety of classic business strategies including market leader, follower, economy, early adopter market,... Read more
11 May 2007
•
33mins
Class 17a - Internet Advertising
Class 17a - Internet Advertising
A discussion of Internet Advertising with a focu on Affiliate Marketing Programs.
4 May 2007
•
19mins
Class 15 - Organizations & People
Class 15 - Organizations & People
A discussion of organizational structures, compensaton, hiring, firing and other HR topics
26 Apr 2007
•
36mins
