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Business
Technology
Marketing

PaschOn PodCast with Brian Pasch

Updated 1 day ago

Business
Technology
Marketing
Read more

Brian Pasch covers online marketing topics that can help automotive dealership managers and owners maximize their sales and marketing investments.

Read more

Brian Pasch covers online marketing topics that can help automotive dealership managers and owners maximize their sales and marketing investments.

iTunes Ratings

9 Ratings
Average Ratings
8
0
0
0
1

Manager

By Digital Marketing Greg - Oct 04 2017
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Brian has some of the best, most up-to-date information on the automotive industry. If you're in automotive -- this is a must listen to podcast.

iTunes Ratings

9 Ratings
Average Ratings
8
0
0
0
1

Manager

By Digital Marketing Greg - Oct 04 2017
Read more
Brian has some of the best, most up-to-date information on the automotive industry. If you're in automotive -- this is a must listen to podcast.
Cover image of PaschOn PodCast with Brian Pasch

PaschOn PodCast with Brian Pasch

Updated 1 day ago

Read more

Brian Pasch covers online marketing topics that can help automotive dealership managers and owners maximize their sales and marketing investments.

Rank #1: Facebook Cuts Ties With Third-Party Data Providers

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In this episode, I will discuss Facebook's recent decision to cut ties with third-party data providers in their Partner Program. This decision will have an impact on automotive advertising strategies and bring to light the value of first-party data. This podcast covers the important implications of the Facebook policy change and how dealers will find partners to replace this gap in marketing intelligence. 

Mar 30 2018

11mins

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Rank #2: Marketing Strategies for Dealers Embracing Digital Retailing

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Dealers who are implementing a Digital Retailing strategy need to have a strong marketing strategy in place. Over 60% of the dealers we surveyed, who are using DR technology, said that they don't have a specific marketing strategy in place. Today, we discuss some strategies to help dealers reeducate consumers on how to purchase their next vehicle. 

Sep 17 2018

12mins

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Rank #3: Automotive Vendors Need To Embrace Collaborative Selling to Dealers

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In this podcast, I challenge the automotive vendor community to rethink how they train and develop their employees who contact franchise dealership managers and have discussions on websites, CRM platforms, advertising, social media, and technology trends.

Is your training programs building the skills that your employees need to be invited to the dealer's "digital roundtable"?

With the proper training, dealers will receive better customer support, select products that meet their needs, and vendors will reduce product churn. Every company has superstars that call on dealers, but how would you grade the ENTIRE team: sales and support?

I offer solutions and vendors should explore the online training the I developed to build the digital skills or dealers and vendor employees. Send me an email to discuss a customized training program: brian@pcgcompanies.com 

Apr 09 2018

11mins

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Rank #4: Digital Retailing in Action: Interview with Firas Makhlouf CIO of Driver's Village

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In this podcast we interviewed Firas Makhlouf CIO of Driver's Village about his experience with Digital Retailing technology and his most recent strategy to leverage Cox Automotive's Accelerate platform to create a modern retail experience. Dealers who are interested in implementing a modern retail, experience should listen to our upcoming podcasts on Digital Retailing. 

Feb 11 2019

33mins

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Rank #5: Sales and Marketing Data: Finding The Needle in the Haystack

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I sat down with Dan Moore, President of Vistadash, to get an update on his quest to help dealers find marketing waste, improve marketing outcomes, and increase showroom visits. It is wonderful to hear that more dealers are willing to invest in the education needed to learn how to interpret their own marketing data. This knowledge improves the bottom line. Dan will also be speaking at the 2019 Automotive Analytics & Attribution Summit (AAAS) in November in Palm Beach. 

Aug 19 2019

26mins

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Rank #6: Vistadash Upgrades Increase Return on Ad Spend (ROAS)

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As dealers increase their investments in online advertising, they face significant challenges to increase their Return on Ad Spend (ROAS). Spending MORE does not increase sales in any linear manner. 

Dealers receive up to 25 sales and marketing reports a month and most have no actionable insights. As floorplan costs increase and margins decrease, dealers need real-time insights to adjust their marketing investments to increase showroom traffic.

In this podcast, I will share how some of the latest upgrades to Vistadash are helping managers confidently manage their ad spend. 

Dealership managers can obtain more information on Vistadash by visiting: https://vistadash.com/

Jun 18 2018

11mins

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Rank #7: Prodigy Digital Retailing Is On Fire: Learn Why

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Today I released my interview with Ben Hadley VP of Strategy at Prodigy Software who has developed an innovative digital retailing platform. Prodigy has solved one of the biggest challenges in a modern retail strategy: a seamless showroom handoff! Don't miss this high energy interview with Ben and learn about one of the fastest growing digital retailing platforms on the market.

Jun 10 2019

34mins

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Rank #8: Digital Retailing: Who Owns The Customer Experience?

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As Thomas Gage and I work on our new book on digital retailing in the automotive industry, it is clear that interested parties have different visions on how DR should work. OEMs want to control the purchase experience but so do dealers, and third-party portals. I hope that the automotive industry can work together to deliver a DR solution that serves the consumer, which no one owns! Our new book will be released at the 2018 Automotive Analytics & Attribution Summit (AAAS) in Palm Beach, Nov 18-20th. 

Jul 02 2018

12mins

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Rank #9: The Future of Automotive Marketing with Frankie Russo Founder of 360 Auto

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Today I sat down to interview Frankie Russo, CEO and Founder of 360° Auto to discuss the evolution of digital marketing in the automotive industry. Frankie has founded a number of companies and his latest project seeks to deliver the Return on Ad Spend (ROAS) that dealers have been asking for since the start of online advertising. Frank and the 360° Auto team will also be participating at the 2019 Automotive Analytics & Attribution Summit (AAAS), Nov 17-19th in Palm Beach Florida. https://automotiveattributionsummit.com/

Jul 22 2019

36mins

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Rank #10: Dealership Websites Will Soon Lose Their Importance

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In this podcast, I share some observations about how voice search and chatbots will change the way in which consumers engage with dealership websites. What would you say if in 2 years the traffic to dealership websites was 50% less than what it is today? Join me for this discussion on what the future may hold for marketing cars. 

Apr 02 2018

10mins

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Rank #11: Everyone says they are the best podcast

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Dealers get so many calls each week from someone trying to sell them a new product or technology. How can managers investigate claims and separate fact from fiction? In this podcast I make a few suggestions that can help dealers fend off the digital sharks.

Jan 28 2019

11mins

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Rank #12: Joe Chura Outlines The Future of Digital Retailing with Online Shopper

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We had the opportunity to speak with Joe Chura, CEO of Dealer Inspire, about their digital retailing platform called Online Shopper. Joe has been evolving Dealer Inspire's innovative approach to giving consumers a more enjoyable shopping experience over the past few years so he has a great deal of experience to share.  Don't miss this lively conversation on how Dealer Inspire plans to help dealers create a modern retail experience. 

May 13 2019

44mins

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Rank #13: Rethinking Landing Page Choices for Paid Advertising

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Many digital advertising campaigns are using strategies and templates that were first introduced in 2000. Today I challenge listeners to reconsider their landing page choices, especially if they do not have dynamic content generation on their website. What if I told you that for many dealers, the home page is the best place to start a shopper?

Jan 21 2019

15mins

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Rank #14: Who Has Better VDP Engagement: Dealers or Classifieds?

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Dealers use VDP views as a metric to compare the relative performance of third-party websites, and also to compare traffic growth on their own websites. All VDP views are not equal. It depends on what the consumer does (engage or convert) on the VDP. Engaged VDP views are more correlated to VIN sales velocity yet dealer's think that VDP views on their website are significantly better than on 3rd party portals. Let me set the record straight. 

Jul 30 2018

13mins

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Rank #15: Understanding Google AdWords Sales Efficiency for Auto Dealers

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Dealers spend a considerable amount of money each month on Google Ads (formerly AdWords) yet few managers understand the outcomes of their Ads campaigns in terms of vehicle sales and conversion outcomes. The core problem is how Google Ads works, which gives dealers the power to interpret intent from a single keyword. In this podcast, I explore the single keyword myth and how that explains the net marketing efficiency that Google Ads can deliver. 

Aug 20 2018

18mins

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Rank #16: DealerSocket Podcast Interview

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I had the chance to sit down with Eric Giroux and Logan Nichol from DealerSocket to discuss Precise Price which is a deeply integrated digital retailing platform.  The fact that all online pricing/updates presented by Precise Price are using the same pricing engine that the dealer uses in the store gives this product a very interesting competitive advantage. Especially for dealers who have been using their desking tools for years. Take a minute to listen to my conversation regarding the future of automotive retailing with Eric and Logan. 

Jun 03 2019

34mins

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Rank #17: Digital Retailing - Observations from AAAS

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In November dealers, vendors, and manufacturers had a unique forum to discuss, discover, and observe digital retailing solutions that have been designed to create a modern retail experience. Today I share some of my observations from the 2018 Automotive Analytics and Attribution Summit (AAAS). The AAAS will be held again in Palm Beach, in November 2019. 

Feb 04 2019

10mins

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Rank #18: Start Marketing Your Top Sales Associates Online

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Auto dealers have been reluctant to market their top sales associates online for fear of losing control of the customer. Consumers want to select a sales associate to do business with and keep that single point of contact throughout their research and buying process. This week I dive into some practical applications of research from TrueCar and DealerRater. 

Jul 09 2018

10mins

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Rank #19: New TV and The Rise of OTT

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I had the pleasure to interview Kevin Bacon from Comcast Spotlight on the future of automotive video marketing. There are many new opportunities for auto dealers with data-driven linear video, premium video, and Over the Top (OTT) video offerings. If you have been having difficulty understanding the many OTT offerings on the market, I strongly encourage you to listen to this show. Kevin will also be speaking at the AAAS in November

Aug 12 2019

35mins

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Rank #20: Auto Dealers Need To Rethink Their SEM Keyword Strategies

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In this podcast I share some of my recent observations into keyword bidding and landing page strategies used by dealers. To eliminate waste in our marketing budgets, we have to stop paying the Google Fear Tax and start to inspect the engagement we get from specific keyword strategies. If you want to get the training you need to inspect your marketing investments, I suggest that you register for the 10th Annual Digital Marketing Strategies Conference (DMSC) May 19-21st. 

Feb 25 2019

14mins

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