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The Dealer Playbook

The car business is rapidly changing and modern car dealers are meeting the demand. Join Michael Cirillo on The Dealer Playbook podcast which features expert interviews, actionable advice, and insights that will help you create a thriving career and life within the retail automotive industry.

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DPB 082: How To Sell A Car Per Day with Fran Taylor

In this power packed session we are sitting down with our friend and automotive sales expert Mr. Fran Taylor the founder of Taylor Techniques sales training company.  You might remember Fran from episode 29 where he talked about sales prospecting for car sales professionals and in this session he sits down with us to talk about “How To Sell A Car Per Day. Here is a quick preview of this session with Fran Taylor: Steps a car sales professional needs to take to sell a car per day. Fran breaks down the activities and strategies todays car sales professionals need to be taking daily in order to sell a car per day. Setting your goals. Fran chats about the power of goal setting and how you should be setting yourself goals that money can by. Investing in yourself. Fran always says invest in yourself and you will make money, invest zero in yourself and receive zero in return. Learn what a car sales professional should be investing in and how to leverage those investments. That is just a small sample of the valuable information Fran Taylor drops in this session. Connect with Fran Taylor Fran Taylor Website Fran Taylor Facebook You Know The Drill, Now It's Your Turn The whole team at DPB can not thank you enough for all the support and love you have been giving us. Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice. Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going. See you next time ;  Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here. Connect With Team DPB Connect with The Dealer Playbook on Twitter here. Check out Michael Cirillo's blog here. Check out Robert Wiesman's blog here. Connect with Michael Cirillo on Twitter here. Connect with Robert Wiesman on Twitter here.

36mins

18 Feb 2016

Rank #1

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DPB 093: Ryan Stewman (aka Hardcore Closer) on How to Negotiate and Close a Car Deal

Ryan Stewman (a.k.a Hardcore Closer) has never had a salaried job in his life. He has a real 'eat-what-you-hunt' mentality which fosters his consistent entrepreneurial approach to sales.  In Episode 93 of The Dealer Playbook, Ryan walks through the best way to navigate negotiating and closing a car deal. Using real examples from his life as a car sales professional, he shares a unique way of viewing everyday challenges that every car pro faces.  Understand the common phrases that car shoppers use  From "just looking" to "what's the best price you can give me", understanding why car buyers use these phrases is essential to working through the sales process.  "They've been taught to say those things from their parents, and their parents, and their parents and on and on..." It's all they know how to say when placed in that situation.  The sooner you can get over the fact that most car shoppers will repeat the same phrases, the better off you'll be.  Rather than complaining that all of them say the exact things or have the same objections, leverage those phrases to come up will killer solutions. Each customer provides you with one more opportunity to get your work tracks right.  Learn the word tracks  It's no secret that certain word combinations work better than others. Ryan Stewman shares some valuable word tracks that can break the ice and seal the deal.  Ask questions  When asked about the most valuable sales lesson he's learned was, Ryan responded, "Ask questions."  This is a practice that comes preloaded in every sales training course there is. Sadly, very few adopt the practice into their routine.  A significant element of asking is listening. If you ask questions, you have to be willing to genuinely take an interest in what the other person is saying. Once you do, it may surprise you how much information they volunteer that will help you advance the sale even further.  Insist on the business  If you've gone out of your way to answer questions, convey value and provide an enjoyable experience, don't be afraid to insist on the business. If the customer is asking about the lowest price you can offer, consider the vehicle sold. Ryan Stewman submits that when customers ask for a price, they've already agreed to buy the vehicle, they're just kicking off the negotiation.  Play the game  Not only is it vital to know the game you're playing, but you need to be willing to play it.  It's crazy how many car pros complain about the negotiation process when working a car deal, but that's just part of the game. If you take the time needed to know how to navigate the game, your chances of winning increase exponentially.  Connect with the Hardcore Closer: http://www.clyxo.com/closer Connect with DPB: http://www.clyxo.com/dpb Connect with Michael: http://www.clyxo.com/michaelcirillo 

46mins

30 Jun 2016

Rank #2

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DPB 109: Grant Cardone on How to Be Successful

Grant Cardone is joining me back on the Dealer Playbook for episode 109, and he doesn't disappoint.  In this episode you're going to learn about concepts from Grant's new book, "Be Obsessed or Be Average" - more importantly, we're going to dig deep into what it takes to be successful, and how to apply the principles from the book.  Thank you so much for joining me again this week. Have some feedback? I’d love to hear it in the comments section below.  If you enjoyed this episode, please share it using the social media links provided.  Also, I would be deeply honored if you would leave an honest review of The Dealer Playbook Podcast on iTunes. Ratings and reviews are super valuable and greatly appreciated. They matter in the ranking of the show, and I read each and every one of them.  I’m on a mission to enrich and empower automotive professionals all over the world. Don’t forget to subscribe on iTunes or Stitcher Radio or you can visit the DPB channel on YouTube to watch the full video of this interview!  Finally, special thanks to Grant Cardone for joining me this week. Until next time, keep the Playbook open and DOMINATE!  MC

43mins

23 Feb 2017

Rank #3

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This Strategy Will Win More Car Sales

Dealerships that make the purchase journey more comfortable and more informative have a higher chance of building relationships of trust and winning more business and increasing the lifetime value of their customers.  In today's episode, Michael shares the one strategy that is still incredibly under-utilized, but that can contribute massive gains to those who take the time do implement it.

19mins

25 Feb 2020

Rank #4

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James Schramko: How to Rise to the Top in the Auto Industry

Welcome to session 47 of “The Dealer Playbook” podcast, we are so glad you are here!  You are going to love this powerful session with internet marketer/entrepreneur James Schramko.  Our Guest:  James Schramko lives in Sydney Australia and is one of the most successful and respected internet marketers and he currently runs a massively successful business at SuperFastBusiness.com.  Before launching his online empire, James was the highest paid GM in all of Australia for Mercedes Benz and was a huge innovator in his market. In this session James dives deep into the strategies he executed that took him to the top.  Session Preview:  Key Points Auto Salespeople Should Be Focusing On James has trained many salespeople who are now running dealerships and seeing great success. James breaks down in detail exactly where todays salesperson needs to focus their efforts to dominate their market.  Where Dealerships Are Really Missing The Boat  James goes into the crucial mistakes dealerships as well as salespeople are making which is costing them loads of sales and hurting their brand.  James Schramko’s 7 Point Checklist For Auto Dealer Marketing  From his years of success in the auto industry running dealerships, James reveals his exact 7 points of marketing that he executed which delivered him massive results.  That is just a taste of some of the value James Schramko deliveries in this power packed session of “The Dealer Playbook” that you cannot afford to miss.  Get More From James Schramko:  Check out his site Super Fast Business. Check out his Podcast Super Fast Business Podcast You Know The Drill, Now It's Your Turn The whole team at DPB can not thank you enough for all the support and love you have been giving us. Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice. Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going. See you next time ;) Connect With Team DPB Connect with The Dealer Playbook on Facebook here. Check out Michael Cirillo's blog here. Check out Robert Wiesman's blog here. Connect with Michael Cirillo on Twitter here. Connect with Robert Wiesman on Twitter here.

47mins

9 Apr 2015

Rank #5

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Laura Madison: Building a Car Sales Personal Brand

First of all, HAPPY NEW YEAR! We are so excited to get this new year off to a fresh start and to bring you episodes of the show that will help you completely dominate this new year.  Our guest today is Laura Madison, an automotive sales professional who is absolutely taking her career, her dealership and the market by storm. Laura has been selling cars for only 4 years, but has adopted and formed some key habits and behaviors that have helped her take things to the next level. She's with us today to let you in on her career-building secrets. 1. Do Whatever you can to get more leads for yourself While this may sound like old news to some, the key element of getting more leads is found in the "doing whatever you can". If that means that you need to take some of your downtime to film more videos or write a new blog post that you can share on social media, so be it.  Don't sit around waiting for more people to walk through the showroom doors. Be proactive and create content that will entice them to come to you! 2. Work with your management Laura admits that management can often be a problem that holds sales people back from achieving more success. It's no secret that management rarely offers enough training to their team, but that's where you can again, be proactive in approaching them and speaking their language.  Let them know that you want to try out different strategies to promote yourself and bring more traffic through the doors.  3. Be Different One of our favorite quotes by NYT Bestselling author, Gary Vaynerchuk is, "A penguin can't be a giraffe, so be the best darn penguin you can be!" By being yourself and not trying so hard to be someone other than yourself, you are being different. Focus on leveraging your strengths to build a brand in and of yourself that you can bring to the market and use to set yourself above the competition. Don't be fearful of others catching on to what you're doing either. We asked Laura is the other reps at her dealership were following her lead, and she admitted that they were not. That goes to show that not everyone will do what it takes to dominate their career, dealership and community. You can follow Laura Madison on twitter @LauraDrives or check out her personal website, www.lauradrives.com Your turn What are some simple strategies that you use on a daily basis to help advance your career? Let us know in the comments below! ALSO, don't forget to get our brand new eBook: "10 Incredible Insights from 10 Incredible Experts"

34mins

1 Jan 2015

Rank #6

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Ali Reda: How To Sell 100 Cars A Month

Ali Reda is documented to have sold the most cars in a single year, with over 1500 new units out the door to happy customers. During this interview, Ali shares his story and provides real world, tangible advice about how to build a business within the business. Pay attention because Ali Reda reveals how to build your book of business in order to sell 100 cars or more per month.

1hr 3mins

6 Feb 2020

Rank #7

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Grant Cardone: Why Car Sales People Hate Their Job

 "You are using so much energy to hate, that you can't create."  Grant Cardone  Episode 15 of "The Dealer Playbook" podcast is here and we are excited for our guest today!  We are excite to have with us today New York Times best selling author and international sales expert Grant Cardone the CEO of Cardone Enterprises blasts off about 'Why Car Sales People Hate What They Do."  Grant Cardone always bring 10X of energy to the table and is known for "lighting the fire under people's asses" by just telling it how it is raw and uncut. Right to the point.  So in this session of "The Dealer Playbook" Michael and Robert sit down with Grant, get fired up, have some laughs, and hear some stories from his start in the car sales industry.  Grant is on fire in this session and he drops strategies, power bombs and super valuable nuggets to blow up your business.  Buckle your seat belt and listen to Mr. 10X the Master Closer Grant Cardone.  In this session you can expect to learn more about:  - Why car people hate what their doing  - Why car people "hating their job" is dealers biggest challenge  - Why managers should invest more in their people  - Training your people in the right sequences All that plus a ton of more valuable nuggets to help grow your business.  Is your spouse asking you when you come home if you made the family any money?  I am loving that! What do you think?  What is selling to you?  Your turn to sound off  What do you think of Grants opinion in this session?  Drop all your comments, questions, complaints, whatever you have below. We value and appreciate hearing your voice on the show and the topics.  Get connected with Grant Cardone  Make sure to get connected with Grant Cardone at all of the links below. Make sure to go to his site and get on his free weekly email tips. A no brainer. Grant's Facebook Grant's Twitter Grant's YouTube  Grant's Website Make sure to get subscribed to "The Dealer Playbook" so you do not miss a single second of this podcast!  Thanks for taking the time and tuning in!

28mins

3 Jul 2014

Rank #8

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DPB 104: Amy Bannor on How to Provide a Transparent and Fun Car Buying Experience

Amy Bannor (aka #JustAGirlSellingCars) cut her teeth providing an exceptional customer experience as a sales consultant at David's Bridal, one of the largest bridal dress chains in the world.  When she transitioned to the automotive industry over 7 years ago, she realized that many of the principals that worked extremely well in the bridal industry were missing from the car buying experience. It lacked transparency and a fun atmosphere.  In episode 104 of the show, Amy is going to take you on her journey from newbie to seasoned sales professional and let you in on the lessons she's learned in between.  Get the full scoop here: http://www.thedealerplaybook.com/104 If you're getting value out of the DPB, we'd love an honest review of the show here: http://www.thedealerplaybook.com/itunes/ We'd also love your help spreading the word. We're on a mission to empower automotive professionals around the world to rise above the clutter and THRIVE!  Dominate!  MC

51mins

2 Dec 2016

Rank #9

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Ryan Stewman: Marketing Strategies For Car Sales Pros

Welcome back to the DPB Podcast session number 67. As always we have another powerful episode with another serious player. In this session we are sitting down with the “Hardcore Closer” Ryan Stewman. Ryan is founder of the HardcoreCloser.com which is an amazing blog that is killing it right now. (over 2million monthly visitors) Ryan has a very unique approach to sales and that shines through on his blog. Ryan has had experience selling cars but specializes in working with high level real estate brokers and mortgage lenders helping them market themselves and become the elite professional in their market place. Here is a quick preview of this session. Creating Videos That Close Prospects On Auto Pilot Ryan talks about the kind of videos he and his students create and exactly what they do with them. He discusses how to make the videos and lists off several types you can create. Facebook Ad Ideas For Salespeople Ryan specializes in Facebook Ads and has used them to build his business. In this session he breaks down how you can use Facebook Ads to sell more cars and how to set them up. Ryans 777 Facebook Strategy Ryan is nice enough to break down his Facebook prospecting strategy that costs nothing and if executed will sell you more cars. Ryan takes us through the steps and exactly how to get started doing it with your Facebook page. That is just a preview of the power bombs Ryan Stewman delivers in this session.  Get Connected With The Hardcore Closer Hardcore Closer Website Hardcore Closer Facebook You Know The Drill, Now It's Your Turn The whole team at DPB can not thank you enough for all the support and love you have been giving us. Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice. Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going. See you next time ;) Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here. Connect With Team DPB Connect with The Dealer Playbook on Twitter here. Check out Michael Cirillo's blog here. Check out Robert Wiesman's blog here. Connect with Michael Cirillo on Twitter here. Connect with Robert Wiesman on Twitter here. 

36mins

2 Oct 2015

Rank #10

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Tracy Myers: Giving a Wow Experience To Your Employees

The Dealer Playbook Episode 3 In the dealership business, your team’s attitude is crucial. Today's automotive consumers are smart. They know when you’re being sincere, and they know when you’re feeding them a line of bull. Dive into this episode with one of the automotive industry’s top experts, Tracy Myers from Frank Myers Auto Maxx in Winston Salem, North Carolina. In this dose of the Dealer Playbook, learn some of Tracy’s key rituals and tips that propel his dealership toward constantly creating a positive work environment for his employees, resulting in a phenomenal experience for his customers. Tracy gives the play by play on how to build a thriving, positive dealership culture. Keeping your service teams motivated not only creates a better dealership environment, but it sells more cars and repeat services. When you amp up your dealership culture so your staff is genuinely excited about your products, that energy is contagious. Before long, you’ve gained long-term customers who are pumped to be doing business with you. Tracy is an undeniable expert when it comes to creating a ‘Disney World’ kind of experience for every single person standing within his dealership property, but he’s quick to admit it’s a huge waste of time if your staff isn’t completely on board and proud to be a part of the team efforts.. As a dealer principal or any level of manager, you have the power to directly affect your employee’s work experiences and job satisfaction. Making changes as simple as showing interest in their personal lives and getting to know your team members can have an amazing affect on their attitude and commitment. If your team doesn’t support your dealership’s message and objectives, all the sales training and product education in the world is worthless. Tracy Myers Facebook: https://www.facebook.com/frankmyersauto?fref=ts Tracy Myers Twitter: https://twitter.com/RealTracyMyers Tracy Myers Website: http://www.tracymyers.com/ Unfair Advantage Automotive Mastermind Group: http://unfairadvantagemastermind.com/

40mins

4 Apr 2014

Rank #11

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#119: How to Sell More in Less Time with Jill Konrath

Jill Konrath is a sales strategist, speaker, and the bestselling author of sales books "Selling to Big Companies", "SNAP Selling", and "Sell More, Less Time."  In episode 119, you'll learn some fundamental sales techniques that will help change the way you think about the sales process.   Loving this episode? Thank you so much for joining me! I would be honoured if you'd write an honest review of the show here: http://www.thedealerplaybook.com/itunes Also, don't forget to connect with me on Facebook and drop me a line. I love hearing from you.   DOMINATE!  MC

22mins

18 May 2017

Rank #12

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Powerbomb: Acres Of Diamonds w/ Fran Taylor

 What would you do if you had to start all over? Today's powerbomb is directly applicable to today's circumstances. Many professionals are finding that they need to start over or reinvent themselves during the COVID-19 pandemic. Regardless of what the news or other media outlets suggest, there acres of diamonds (opportunities) within your field of view.

11mins

6 Apr 2020

Rank #13

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Jarrod Glandt: Dominate Your Market With Team Training

“In order for training to work properly inside of the dealership, there need to be two things. Consistency and volume.” - Jarrod Glandt Building a successful business (or business inside of a business) doesn’t happen overnight. It takes following a strategic recipe in order to get the desired end result. Whether you’re just starting in the automotive industry, or consider yourself a veteran, a best practice in being successful is to always be learning and then apply the things that you learn. That’s why when it came to the topic of automotive training, we couldn’t think of anyone better to teach us than Jarrod Glandt. Jarrod is currently the Vice President of Sales at Cardone Training. Jarrod has a pretty fascinating story about starting out in the car business. After much struggling and sacrifice, he decided that there was more to having a career than what he was experiencing at the time. By taking a risk, Jarrod took a job with Grant Cardone, barely making ends meet. During his early days with Grant Cardone, Jarrod learned how crucial a role effective training plays in achieving success and look at him now! He’s made it to the top and he’s confident you can too. The specific topics that we cover in this episode address how to implement consistent training so that automotive sales professionals can be more and do more. These topics all require work, and that’s likely why many people give up on them and never reach their potential in the car business. We want you to achieve more! More Specifically, You’ll Hear About: How to properly do training inside the dealership How to hold your team accountable Why turnover can be a good thing Why most people won’t achieve their definition of success inside the car business How to achieve your goals and dreams How to increase your willingness to do whatever it takes Click here subscribe to this episode on iTunes or Stitcher Radio. Don’t forget to follow @JarrodGlandt and @GrantCardone on Twitter. Also, be sure to check out #YoungHustlers airing every Thursday at 1pm EST. Your Turn… Did this episode help you understand the importance of consistent training inside of the dealership? How do you currently handle training? Let us know in the comments below. We’d love to hear about what’s working well for you!

43mins

16 Apr 2014

Rank #14

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#144: Critical Life Hacks You MUST Know to Be More Successful at Selling Cars

No matter what your past looks like, you have control of your future. Shawn Hays shares his inspirational story about how the car business helped change his life. Co-founder of the Sales Hustler movement, Shawn explains the most critical elements of being a successful car salesperson. Hint, it may not be what you think.  Check out the Sales Hustlers group on Facebook: https://www.facebook.com/groups/saleshustlers/ Follow The Dealer Playbook on Social:   Instagram: http://bit.ly/2ywB5vX Facebook: http://bit.ly/2PjF1tN LinkedIn: http://bit.ly/2q7ojzu YouTube: http://bit.ly/2tR5kvk

53mins

25 Oct 2018

Rank #15

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Powerbomb: The Word Track To Win All Word Tracks w/ Chris Voss

Imagine having a word track so "air tight" that it would work in business, life, and even with terrorists?!?  In this powerbomb episode of The Dealer Playbook, former international FBI hostage negotiator, Chris Voss, reveals a strategic word track to help build a trusting relationship.

6mins

15 Jul 2019

Rank #16

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DPB 098: Social Media Sales Tips with Lon Safko

Aside from being a Nobel Prize Nominee, Lon Safko is the bestselling author of the Social Media Bible.   Check out http://www.thedealerplaybook.com/98 to get access to Lon Safko's social media selling tips.  In this episode, you're going to hear Lon talk about the best way to increase sales using social media. You'll also hear Lon and Michael walk through a winning social media sales funnel that works.  Getting value from DPB? We'd love your help spreading the word with a review on iTunes here: http://www.thedealerplaybook.com/dpb-itunes/ DOMINATE!

45mins

11 Aug 2016

Rank #17

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DPB 092: Dealer Nathan Hays Explains How to Become The Top Salesperson in Your Community

When Nathan Hays got his start in the car business six years ago, he knew that in order to achieve the success he wanted, would require him to put in the effort.  Not just any effort, though. Nathan was on a mission to completely OWN his community. With a vision in mind, he got to work.  In episode 92 of The Dealer Playbook, Car Dealer Nathan Hays takes you on his journey from being a greenie in the car biz, to being nick-named, "Mayor of Carville" by his colleagues.  When you listen to Nathan's story, you might be thinking, "Okay, but where's the meat?" or "Where's the fancy strategy that will just get me fast results?"  For those that want the fancy shotgun approach to success, you'll feel nothing but disappointment. There is nothing fancy about what Nathan talks about here. But is there meat? Absolutely!  Everything that Nathan Hays is doing comes from a long history of success. The success that others have experienced and shared. He is following a very strategic recipe, and if anything, you should realize that the sooner you start following the recipe, the better off you'll be.  The Math and Science of Becoming a Top Car Sales Pro  It's a numbers game. If you take the time to identify how many people you know, the more you should start to see how many acres of diamonds are sitting in your prospect pool.  If you know 100 people and each of them knows 100 people you already have the ability to impact 10,000 people in your community. The numbers add up quickly.  The simple science of this is that you need to make yourself known. If those 100 people don't remember you or know that you exist, it's impossible to do business with them. People can't give their money to someone they don't think about.  Your objective is pretty straight forward. Network until you're blue in the face. Focus on getting to know people in your community. Get involved. Show interest in others, and they will reciprocate by showing interest in you.  Follow the Car Sales Recipe  You've probably heard that success is a recipe. Well, when it comes to selling cars and becoming the "Mayor" of your community, it's the truth! One of the most important aspects of a recipe is that you apply the ingredients in the right sequence.  Often, when it comes to achieving success, people want results quickly and end up taking steps out of sequence. They're looking for a shortcut to success. Shortcuts always turn into long cuts.  If you want long-term sustainable results, it's important that you follow the recipe to a 'T.'  Get the 10-step Car Sales Pro Action Plan to Dominating your Market here Connect with Nathan Hays Here: • Facebook: https://www.facebook.com/askfornate • Twitter: http://www.twitter.com/askfornate • WWW: http://www.askfornate.com Connect with Michael Cirillo Here: • WWW: http://www.michaelacirillo.com • Twitter: http://www.twitter.com/michaelacirillo • Facebook: https://www.facebook.com/MichaelAdamCirillo • Instagram: http://www.instagram.com/michaelcirillo Connect with Team DPB Here: • http://www.thedealerplaybook.com • https://www.facebook.com/dealerplaybook Write a Review of DPB on iTunes: • http://www.thedealerplaybook.com/dpb-itunes

40mins

23 Jun 2016

Rank #18

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Joe Pulizzi: Content Marketing Hacks For Automotive Sales

Team DPB is back with another scorching session for this scorching hot summer 2015! The topic of “content” and “content marketing” come up a lot here on DPB but thats because there is such an opportunity for dealers and car pro’s to snag some lowing hanging fruit!  Not many of your competitors in the auto industry are tapping into the power of content marketing so team DPB wants to give you the upper hand!  That being said lets dive into session 55 guest.  When it comes to “Content Marketing” Joe Pulizzi is the Godfather!  Joe Pulizzi is founder of “Content Marketing Institute”, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world,“Content Marketing World” Joe’s third book,”Epic Content Marketing”was named one of “Five Must Read Books of 2013“ by Fortune Magazine.  Joe’s company and himself are leading authorities when it comes to content marketing and he has helped loads of companies large and small kill it with content marketing.  Quick Preview Of Joe Pulizzi’s Session - The importance of a Car Sales Pro building his/her own audience - Finding your detailed niche that you will become the leading authority on - The most important components of your content marketing strategy That is just a small taste of the killer content and hacks Joe P is bring to you the DPB family.  Get More From Joe Pulizzi  Joe’s Pulizzi's Twitter Joe Pulizzi’s Blog Joe's Comapany Content Marketing Institute Joe’s Book “Epic Content Marketing” Joe’s Podcast Content Inc. You Know The Drill, Now It's Your Turn The whole team at DPB can not thank you enough for all the support and love you have been giving us. Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice. Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going. See you next time ;) Connect With Team DPB Connect with The Dealer Playbook on Twitter here. Check out Michael Cirillo's blog here. Check out Robert Wiesman's blog here. Connect with Michael Cirillo on Twitter here. Connect with Robert Wiesman on Twitter here.

33mins

26 Jun 2015

Rank #19

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#154: How to Evolve and Adapt in the Digital Age

Brian Benstock is the Vice President and General Manager of Paragon Honda–the #1 Honda store in the world. From personal experience, Brian shares valuable insights into how dealers can adapt and evolve in the digital age. Rather than trying to keep up, dealers can get a head and dominate.

37mins

31 Jan 2019

Rank #20