Rank #1: Episode 26 - The Behavioural Science Annual 2019 - Behind the Results
Oct 11 2019
Rank #2: Episode 25 - The Future of Retail w/ David Smollan
Aug 14 2019
A monthly behavioural science podcast from Ogilvy Consulting
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Oct 11 2019
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The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies which are responsible for 85% of UK advertising and communication spend.Each episode Paul Bainsfair, our Director General, speaks to luminaries from across the industry on their careers and the development of the advertising and communications business.
Rank #1: In conversation with Daniel Franklin.
What will the world look like in 2050? And where do the new opportunities lie?IPA Director General Paul Bainsfair interviews Daniel Franklin, Executive Editor of The Economist to cover the five main areas of how the world will look in 2050: demography, world economy, politics, culture and technology.
Rank #2: In conversation with Richard Shotton.
Do you know we believe that red painkillers are more effective than blue ones? And did you also know that exposing your flaws can make you seem more attractive? These are just a couple of the biases that effect our consumer behaviours. In this month’s podcast, IPA Director General Paul Bainsfair interviews Richard Shotton, Deputy Head of Evidence, Manning Gottlieb OMD and author of The Choice Factory, to unpick the behavioural science behind our decision making.
Real Famous is a real life education in making brands that people want to talk about. We’re talking to leaders in creative industries to learn from their stories - how they got started, the challenges they overcame, the work that defined their careers and what drove them to become a success. We're brought to you by Plein Air, the agency that helps brands grow through connected, shareable and useful customer experiences.
Rank #1: S3E10 with Rory Sutherland.
This is a conversation with Rory Sutherland. Rory is the Vice Chairman of Ogilvy UK, the founder of their behavioral psychology arm, Ogilvy Change, a former President of the IPA and famed TED speaker with talks including Life Lessons of an Ad Man and Sweat the Small Stuff. Enjoy!
Rank #2: S1E12 with Faris Yakob.
This is a conversation with Faris Yakob. Faris was named one of 10 modern day mad men by Fast Company and one of the top 53 creatives in the world by the Clio Awards. He has been the Chief Technology Strategist at McCann and the Chief Innovation Officer at MDC Partners. In 2015, he published his first book, Paid Attention and now runs his own consultancy called Genius Steals. Enjoy!
Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices in the Marketing Week Podcast.Subscribe on itunes: https://itunes.apple.com/gb/podcast/marketing-week/id1337011263?mt=2
Rank #1: Marketing Week Meets: Philip Kotler.
Professor Philip Kotler is a writer, author, academic and one of the most influential people in modern marketing.The so-called “father of modern marketing” helped create the template for marketing today. His 1967 text book Marketing Management introduced much needed rigour to the discipline. He also helped popularise the 4Ps of marketing, while his definition of the core purpose of marketing is used as much in 2019 as ever.In this wide-ranging interview, Kotler discusses:- Brand purpose and the key to differentiation - The biggest influence on his career- Why he didn’t become a CMO- The problem with capitalism- The limitations of mass marketing
Rank #2: Marketing Week Meets: Jan Gooding.
Jan Gooding is one the best known and highest regarded marketers in the UK. After leaving university, she began her career on a management training course at Selfridges before embarking on a 12 year career in advertising. She moved client side in 2004, first with BT before moving to British Gas and then Aviva. After leaving last year, she now enjoys an archetypal portfolio career. She continues to champion gender equality in business and is a supporter of more inclusive working environments. In a wide-ranging interview she discusses: Why her skills as a marketer helped her become an "accidental activist". Her "career limiting" inability to stand by and keep quiet on issues.The "shameful" sexism and racism she saw in 80s ad land. Why markers have a responsibility to help drive societal change. Her biggest bugbear - "obsession" with digital tools of questionable effectiveness.
From movers to shakers to great content makers, these are the people disrupting business, culture and life. Join host Rob Schwartz, CEO of TBWAChiatDay NY, on the Disruptor Series Podcast.
Rank #1: Allison Kluger is "Disrupting Your Favorite Brand: You".
Allison Kluger teaches at Stanford’s Graduate School of Business. She's also creator and Lecturer of “Project You: Building and Extending Your Personal Brand,” a course she teaches with model and TV Personality Tyra Banks. On this episode, she and Rob unpack what it takes to be a leader in this day and age. How to have presence in a room. And how to disrupt your personal brand. Allison has 25+ years of experience in broadcast media, entertainment, and digital platforms. She’s been nominated for an Emmy four times and was an original producer on the popular ABC show, The View. In other words, listen, and learn. Credits Host - Rob Schwartz Intro/Outro Voiced by Theresa Howard/Sophia Barnett Executive Producer - Dan Bradbury Audio Engineer/Sound Design - Corey Bauman
Rank #2: Michael Farmer is "Chronicling the Disruptions of the Advertising Business”.
Michael Farmer, the author of the best-selling book “Madison Avenue Manslaughter,” is deeply well-versed in the crisis that agencies and brands face today. It’s a crisis of growth. Trust. And money. Listen in as Michael lays out the problems and offers up practical and powerful solutions to agencies and CMOs.Credits Host - Rob Schwartz Intro/Outro Voiced by Theresa Howard/Sophia Barnett Executive Producer - Dan Bradbury Audio Engineer/Sound Design - Corey Bauman
How do you get good at strategy? With over 300,000 listens, Sweathead tries to answer this question. Each episode helps thinkers realize they're not alone and that thinking takes practice. And, when your brain practices, it sweats. Hence, Sweathead. Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard."Strategy Is Your Words" Kickstarter now live: http://bit.ly/strategykickstarter
Rank #1: Who Can Even Do Brand Strategy? - Tom Donald, Strategy Lead.
Tom is 20+ years into strategy work and now runs brand strategy at Re in Sydney, Australia. He's worked in the UK, NYC, and Sydney. We discuss: - The blindspots of different types of agencies doing brand strategy - How complexity has earned many companies money - The return to simplicity in strategy You can find Tom here: https://twitter.com/thepunkrockshop For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
Rank #2: Starting Out In Strategy - Natalie Kim.
Yo! It's Natalie Kim from We Are Next. After 10 years in the agency world with her last role being Director of Strategy at Firstborn, Natalie now runs We Are Next where she helps people new to the industry navigate how to get into it and thrive once they are there.We discuss:- Studying advertising in college- The most common question of new strategists- Informational interviews (what are they and what's the point?)- Recent strategy job trends- Patience You can find Natalie at http://www.twitter.com/natalieykim and http://www.we-are-next.com/For the video, visit http://www.sweathead.co You can find Mark at http://www.twitter.com/markpollard
Welcome to the Campaign Podcast, brought to you by the team at Campaign and powered by Somethin' Else (http://www.somethinelse.com/news/) .The Campaign podcast is a place for ideas, where the team explores big concepts and new technologies to give marketers some creative inspiration. The podcast is hosted by Campaign's global editor-in-chief Claire Beale and produced by Miranda Hinkley at Somethin' Else.Read more at http://www.campaignlive.co.uk/resources/podcasts
Rank #1: 1: The Sorrell saga: a Campaign podcast dissecting the news.
In Campaign’s first weekly news podcast, James Murphy, the group chief executive of Adam&EveDDB, and Helen Calcraft, a founder of Lucky Generals, join Campaign’s Gideon Spanier and Claire Beale to re-live the drama of Sir Martin Sorrell’s resignation from WPP, assess his legacy and debate what’s next for the man and the company.
Rank #2: 8: Campaign Newscast: WPP faces shareholders for first AGM of post-Sorrell era.
The atmosphere was tense as WPP hosted its first annual shareholder meeting since Sir Martin Sorrell’s shock exit and Campaign’s reporting team was there. WPP’s board faced lots of questions about the circumstances of Sorrell’s departure, the exact nature of the allegations of personal misconduct against him, his planned £20m pay-off and the future of the company. Campaign’s global-editor-in-chief Claire Beale and her colleagues Gideon Spanier and Simon Gwynn discuss how WPP’s executive chairman Roberto Quarta managed to see off a shareholder revolt and how the ad giant will try to fill the vacuum left by Sorrell.
Alan Hart, host of Marketing Today, goes behind the scenes with the world's best chief marketing officers and business leaders. Listen in to learn their strategies, tips and advice. What makes a great brand, marketing campaign, or turnaround? Learn from the experience and stories of these great marketing and business leaders so you can unleash your potential.
Rank #1: Marketo CTO Manoj Goyal talks marketing automation, sales acceleration, engagement platforms, and innovation.
In this episode of “Marketing Today,” Alan talks with Manoj Goyal, who joined Marketo as chief product officer in May of 2017 before assuming his present role there as chief technology officer just this year. In his role as CTO, he is responsible for engineering teams that oversee the Marketo engagement platform. During his conversation with Alan, he touches on a wide range of topics, including the difficulty in implementing and driving innovation, which has played a major part in many stops in his career. “The best innovations I’ve seen are ones that simplify the experience,” says Goyal. “If you can’t use it in 10 to 15 minutes, if you can’t understand the value in a half hour or less, then it’s probably not a great innovation.” Highlights from this week’s “Marketing Today” podcast include: Goyal discusses his career and the path that led to Marketo. (1:35) Goyal talks about being named to the Adweek 50 and Marketo’s partnership with Google. (4:00) For Goyal, there are three distinct capabilities necessary in an engagement platform. (7:38) “Digital marketing has given us some bad habits.” (12:08) Goyal provides a (very) quick ICP primer — hint: it means Ideal Customer Profile — and discusses how marketers can align around and develop them. (18:19) “How not to boil the ocean” — Goyal shares his perspective on AI. (25:33) Goyal on the difficulty in implementing innovation. (29:37) Goyal is intrigued by the role social and people-based networks are playing in shaping the next generation. (32:36) Support the show.
Rank #2: For Peloton head marketer Carolyn Tisch Blodgett, it’s all about people loving the bike.
Carolyn Tisch Blodgett began her career working with established brands like American Express, Mountain Dew and the New York Giants before joining category — categories, really — disruptor Peloton, where she is the head of brand marketing. And she is quick to delineate how Peloton’s hybrid nature creates an appeal that spans categories. “It’s a beautifully designed piece of hardware, but we’re not a hardware company. We’re a hardware company, a software company, and, really more than anything, a media company.” In addition to discussing her work with Peloton, Blodgett touches on how brands need to connect with people: “People want to have relationships with brands. And they want brands to be real…really having a voice behind the brand and a personality so that people can connect to it. I think that’s what really matters.” Highlights from this week’s “Marketing Today” podcast include: Moving from (very) established brands to an insurgent: Blodgett discusses her career path. (1:17) Peloton is disrupting multiple industries at once. (3:30) The Peloton story unfolds: It’s more than the equipment. (8:27) The army behind the concept: How Peloton gets it done. (9:45) Moving at the pace of business: Focus is vital for a fast-growth company. (14:25) Communication is key; listening matters even more. (15:39) Support the show.
We talk to leaders of the world’s most disruptive companies about how they are jumping into the fire, crossing the chasm and blowing up the status quo. Leaders who’ve mastered the art of turning the impossible into the profitable.
Rank #1: Ep 29: Colleen DeCourcy of Wieden + Kennedy on unifying disparate ideas.
'The Non-Linear Person'. The most meaningful and actionable definitions of success are your own. The ones that you are self-aware, intentioned and brave enough to establish for yourself. These personal KPI’s are the ones that drive Fearless leaders when the rubber hits the road. For those leaders, the ability to look themselves in the eye and know that they held themselves to their own standards is the most meaningful definition of success. For those leaders, the future is built on two words that begin with i. Intention and integrity. They also happen to be two of the conditions in which profitable creativity flourishes. That’s what’s known as a win-win. Colleen DeCourcy is the co-Chief Creative officer of Wieden & Kennedy. During her career she has been at the heart of some of the most original and disruptive thinking of any of the creative industries. She has experienced life as an employee of a holding company, an employee of her own company and of an independent company. She has been described by Dan Wieden as “the real deal.” As she approaches the end of her fifth year at Wieden, I talked to her about discovering that months don’t always start on Mondays, about her role as a change agent, and about the one thing she wishes she had more of.
Rank #2: Ep 2: Carl Johnson of Anomaly on rewriting the rules.
'The Unreasonable Man'. Carl Johnson, the co-founder and CEO of Anomaly, talks about what makes him an 'unreasonable man', why Anomaly was named Ad Age's 2017 Agency of the Year despite not being an ad agency, and what he thinks is critical to ensuring the future of his company.
Media. Art. Advertising. Sports. Music. Film. The lines between commerce and culture are more fluid than ever before. Culture shapes advertising, advertising shapes culture and technology enables both. Join David Sable, Global CEO of iconic agency Y&R, as he talks to some of the liveliest, most eclectic individuals using creativity to connect with people.
Rank #1: Shingy – David Shing, Digital Prophet Extraordinaire, Talks Trends And Leadership.
How does a ‘digital prophet’ rise to prominence? David Shing gives us his pearls of wisdom, gleaned from hard life experience.
Rank #2: Weight Watchers CEO Mindy Grossman - Beyond Dieting Into Branded Well-Being.
As the consumer mindset evolves towards health consciousness, how can new technologies enable a healthier, more connected life? In other words, what’s ahead for Weight Watchers?
The CMO Show is a marketing podcast. Join Mark Jones as he interviews global thought leaders about emerging trends in content marketing, social media, public relations, digital disruption and the future of marketing.The CMO Show is produced by Filtered Media, a respected, full-service, content marketing and public relations (PR) digital agency.
Rank #1: Richard Spencer on the force of social media.
The times they are a changing but when it comes to social media, change is constant and inevitable. So how do you harness the force of a platform that is shifting and disrupting itself? And what will 2016 look like for social media marketing? In our final episode for 2015, Richard Spencer, head of agency at Isentia TwoSocial, drops by to chat with Mark and JV about who nailed and failed it in social media marketing this year. Richard also shares his thoughts on long-form content, the rise of the vertical video and wearable technology. "I think the one defining constant is change effectively, and I think we as organisations are still learning how to use direct contact with consumers and stakeholders to great effect - we’re still getting our head around how that fits as users," Richard said. "I think that’s blurring the lines between how we’re using the channel from an organisational perspective, from an HR point of view, from a customer service perspective, from a marketing and a communications perspective, from a direct sales perspective and all of those are, in effect blending into one."
Rank #2: Ian Lowe on demolishing the sales-marketing divide.
It’s the divide that every marketer knows about, but is so rarely broached in the workforce. So what is it about sales and marketing that has polarised for so long? And why does this dynamic continue to exist when the outcomes of sales and marketing are actually the same? This week on The CMO Show it’s all about sales versus marketing. Or is it? We will ask the hard questions in an attempt to work out how these two historically divided fields are colliding and changing. Ian Lowe, founder and CEO at eccoh joins Mark Jones and JV Douglas to chat about why the marketing department should listen to the sales department (and vice versa, of course). With more than 20 years’ experience in sales, Lowe’s vision to pioneer a customer-centric sales revolution is reframing the sales and marketing space. “There’s definitely a bit of tension between sales and marketing and I think part of that tension is because of the internal competitive nature of sales organisations,” Lowe said. “Typically sales people are taught sales skills and sales techniques to control the sales cycle to produce the results that they want to produce. Typically marketers aren’t part of that sort of training.” Lowe’s vision that the customer and their experience be central to the entire sales and marketing process is pioneering a new way of thinking in the Australian marketing industry. “I think sales is something that typically is fear based,” he told Jones and Douglas. “Once we take away all that baggage and all that sort of negativity, people just are able to be themselves and be comfortable with who they are and flourish individually in their lives and in their businesses.”
Ad Lib features unscripted conversations with some of the biggest personalities in media and marketing, speaking off the cuff with Ad Age editor Brian Braiker. The goal here is to do away with spin and jargon, and get to know some of the more influential and innovative people in this space — and understand the humans behind the titles.
Rank #1: Havas’ Harry Bernstein.
If you’ve spent any time in agency circles, you haven’t seen a lot of people who look or talk like Harry. Tall, bearded, often tie-died and bolo tied, Bernstein, who goes by Harry Bee, is as apt to talk about clean living and guided meditation as he is trap music and Adidas collabs. In September, Havas acquired The 88, the social media and digital shop he founded in 2010, and brought him on as chief creative officer of the New York office. We talk today about his non-traditional approach to advertising.
Rank #2: Ogilvy Worldwide CEO John Seifert.
Earlier this year, John Seifert announced that Ogilvy would be undergoing a “refounding,” which he dubbed the shop’s “Next Chapter.” A 39-year veteran of the legendary agency, Seifert joins us to talk about what that entails. “Times are tough” he says in his surprisingly candid fashion. Not just at Ogilvy, but across the board — including for the agency’s clients. We discuss the encroachment of the consultancies into the advertising space. We’ll hear his take on his former boss, Martin Sorrell, and what his departure from WPP means for the holding company. We also get to hear some personal stories about David Ogilvy himself and why, as a child of a single mother in 1950s, the #MeToo and Times Up/Advertising movements resonate with Seifert personally.
Making Marketing by Digiday is a new weekly show hosted by Shareen Pathak, who talks to marketing leaders about the big ideas that inform their business decisions today.
Rank #1: ‘I always wanted to put on a show’: Y&R global CEO David Sable on being in the public eye.
David Sable, Y&R global CEO and chairman of the board, is a pillar of the Madison Avenue set. The former Wunderman executive is known for his love of magic tricks and showmanship -- something that's been ingrained in him from the start. On this week's Starting Out, Sable talks about growing up as a rabbi's son, paleontology as a career choice and how he's climbed the ladder. Learn more about your ad choices. Visit megaphone.fm/adchoices
Rank #2: DigitasLBi’s Michael Kahn: Sustainable leadership is a ‘marathon at a sprint pace’.
Michael Kahn went from multiple entrepreneurial stints to a long-term leadership role at Performics before arriving at DigitasLBi as its global brand president. In this episode of Starting Out, Kahn discusses the challenges of switching gears from short-term to long-term leadership. Learn more about your ad choices. Visit megaphone.fm/adchoices
Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. Support this podcast: https://anchor.fm/nirandfar/support
Rank #1: Nir Eyal Interview with Adam Alter Author of Irresistible-Nir&Far.
Nir Eyal interviews author of Irresistible. Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/ --- Support this podcast: https://anchor.fm/nirandfar/support
Rank #2: The Mind-Hack I Used to Help My Father Lose Weight.
When my family immigrated to the United States in 1981, my father weighed 185 pounds. He came chasing the American dream but got more than he expected. Along with a new, more prosperous life for his family, he also acquired some bad habits.For one, he took up smoking because, as he sheepishly admits, “that’s what business people here did back then.” And to ward off the boredom of long car rides between sales calls, he began eating American-made junk food.Eventually, he stopped smoking. However, the junk food habit got the best of him. His weight ballooned by over 50 pounds and in his late 50s his doctor told him he was pre-diabetic. You can read the Nir and Far blog post on: The Mind-Hack I Used to Help My Father Lose Weight https://www.nirandfar.com/father-lose-weight/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/--- Support this podcast: https://anchor.fm/nirandfar/support
The Digiday Podcast is a weekly show where we discuss the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
Rank #1: Hearst’s Mike Smith explains WTF is programmatic advertising.
Programmatic advertising is playing a larger role in the future of publishing. Recent Digiday research found that over half of publishers now generate more revenue from programmatic advertising than any other channel. On this episode of the Digiday Podcast, Mike Smith, chief data officer at Hearst, joined Digiday editor-in-chief Brian Morrissey in an attempt to break down the current state of programmatic advertising.
Rank #2: The Atlantic's Taylor Lorenz: Facebook is irrelevant to Gen-Z.
Gen-Z is the latest object of marketer fascination. The teenage demographic has its own language and very different traits when it comes to the Internet and social media consumption -- just witness the Instagram egg. Taylor Lorenz, staff writer at The Atlantic, has carved out a niche for herself exploring the nuances of Gen Z internet culture, and the impact it has on media and marketing. Lorenz discusses the power of influencer marketing, why Instagram wins over Facebook, and how YouTube's algorithm still poses a problem. Plus, we get deep into what a finsta is.
The Ogilvy Podcast focuses on the topics driving cultural shifts and business changes. We explore everything from the future of work in an automated society to the role of patterns in helping humans make meaningful connections. Subscribe on: iTunes: https://itunes.apple.com/us/podcast/ogilvy-on/id1213529782?mt=2Soundcloud: https://soundcloud.com/theogilvypodcast
Rank #1: Everything is a Pattern.
We are surrounded by patterns. They're everywhere in our environment, arts, and business. How do patterns affect our day-to-day lives? And how do patterns and originality intersect? We explore with Patrick Metzger, Dr. Jennifer Scott, Dr. Mark Mattson, and Derek Thompson.
Rank #2: Delivering Content At The Speed of Digital.
Not too many years ago, brands and agencies had room to refine—to build content and stories that could stand the test of time. Now, we scroll past social tiles so quickly on our phones that everything has to pop right away. Fast, cheap, and good is the holy grail and we’re all striving to get there. In this special two-part podcast, marketing strategist Steve Mudd speaks with two very special leaders who are transforming how content is delivered. For part 1, we speak with Executive Creative Director, David Hernandez, about what summer camp has taught him about delivering creative content at the speed of digital.