Throughout our lives, we’re taught to think rationally. We’re taught to consider the evidence. To make forecasts. To follow the economic models and stick with the trend. This rational thinking is a core part of our education, our government policies, and our businesses. But in a world where everyone thinks rationally, it can pay to think irrationally. At least that’s what my guest Rory Sutherland thinks. Listen to Rory explain how to improve train travel and get people to wear masks, all by thinking counter-intuitively. Rory’s book Alchemy: https://amzn.to/3chAK3u The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
Finally!Not exactly hot on the heels of Part 1 - it's been eighteen months.I wonder whether the fresh-faced, pre-pandemic Rory would’ve answered those questions in the same way today? The last eighteen months have probably changed us a bit.Just a reminder, the questions I asked back then were built around the idea of a new agency, as these are, like 'how would you hire?', 'what kind of atmosphere would you want?' etc.But rather than ask them in an open way, like that, I thought it would be more interesting to force a choice between polar opposites.For example - Hire well-adjusted or misfits?Obviously, being a marketing podcast some subjects were unavoidable:The savviness of the Knesset.The carvings of Grinling Gibbons.The cunning of Harris tweed.The fate of Billy Batts.And of course; the importance of elves.Y’know, the usuals. Nevertheless, it’s Rory - so worth a listen.
Rory Sutherland — Behavioral Science, Marketing, and Persuasion (EP.54)
Rory Sutherland, Vice Chairman of Ogilvy Group, comes back for his second appearance at Infinite Loops! We discussed various marketing strategies and behavioral tics, including: In-group vs. Out-group Fractal nature of behavioral science Pricing heuristics "Woke" persuasion Barbra Streisand effect, Canada, And a LOT more! Follow Rory on Twitter at twitter.com/rorysutherland and get his must-read book 'Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life' from Amazon.com
54: Campaign podcast: Rory Sutherland on the warpath to elevate role of creativity
Campaign’s associate editor Kate Magee interviews Rory Sutherland, vice-chairman of Ogilvy, to coincide with Nudgestock 2021, his annual festival of behavioural science and creativity.Sutherland explains why adland needs to rebrand creativity so business understands it’s a crucial tool to solve business problems, not just “magic fairy dust” to be added on at the end, as well as discussing whether the Government’s nudges on Covid worked.And he reveals how Nudgestock would probably have had a large virtual element this year, even without the pandemic, after last year’s event attracted an online audience of 120,000 – far more than a face-to-face version. Listen below or tap ‘subscribe’ to get the podcast on Apple, Spotify and other platforms.
142 - Value is created in the mind with Rory Sutherland
The David McWilliams Podcast
Why gold may have started with prostitution, why wine makers take the mickey, why economists only see half the picture and what Naomi Osaka tell us about decision-making and why the so-called hard sciences are actually easy and the soft one, hard. We’ve always opened the podcast by saying that you need to understand human nature to understand the economy, so today instead of interrogating a specific topic, we look at value & value creation - because economics has to be more open to marketing & psychology to see the big picture and be materially better at creating a better future.See acast.com/privacy for privacy and opt-out information.
The power of ideas that don't make sense - Rory Sutherland, Ogilvy
Rory Sutherland is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency. Before founding Ogilvy Change, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has variously been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global. He writes regular columns for the Spectator, Market Leader and Impact, and also occasional pieces for Wired. He is the author of two books: The Wiki Man, available on Amazon at prices between £1.96 and £2,345.54, depending on whether the algorithm is having a bad day, and Alchemy, The surprising Power of Ideas which don't make Sense, to be published in the UK and US in March 2019. What we covered in this episode: Why economics doesn’t explain why people buy things How the channel can be more important than the message Why dropping your price should be the most controversial decision you ever make The book that gave Rory a nudge towards behavioural science Why 1 x 10 is not the same thing as 10 x 1 from a marketing perspective Ergodicity. The word every Marketer needs to learn. Why the better your creative is the less you should target it Why Effectiveness is not the same as Efficiency The role uncertainty and risk avoidance plays in choosing a brand Why Usain Bolt eats McDonalds chicken nuggets How to charge for creative work Alchemy. How marketing can add as much value as the product itself. Why it’s time we appreciated Country music and Worthers originals How David Ogilvy described people who don’t respect the consumer Why being over 40 in Marketing means you must be brilliant The case for moving out of London Why students should be allowed to spend their student loan on anything Find out something Rory has never told anyone, it might surprise you!
Science And Persuasion w/ Rory Sutherland | TMTCE 045
The Moment That Changed Everything
Rory Sutherland is the Vice Chairman of Ogilvy & Mather Group, one of the largest and most renowned advertising agencies in the world. He’s also the author of the best-selling book, Alchemy: The Surprising Power of Ideas That Don’t Make Sense, he’s done countless keynotes on the impact of human behavioural science on marketing and advertising at TED Global as well writing regular columns for the Spectator, Market Leader and Wired. In this episode, we sit down with Rory at his home outside London, England, to chat about one of his favourite subjects, namely how brands need to think laterally to solve large-scale challenges, why Uber’s secret is making you feel like a King, and why Tushy and air fryers are a godsend.
Nudge Theory burst onto the scene in 2008 when Cass Sunstein and Richard Thaler published their book “Nudge: Improving Decisions About Health, Wealth, and Happiness.” The simplest models of economics take preferences as given, but nudge ideas suggest we can be moved, steered, and in some cases manipulated. Nudge has influenced politicians around the World. There are “Nudge Units” in government in the UK, US, Germany, Japan, and even Canada. The World Bank, United Nations, and European Commission have “Nudge” teams.Guest Rory Sutherland, Vice chairman Ogilvy UKhttps://www.ogilvy.com/Check out Nudgestock 2021To book Rory for your event emailCanadian Nudge Team = BeSci Team UK Nudge Team = Behavioural Insights Team Australian Nudge Team = Behavioural Economics Team of Australia American Nudge Team = Social and Behavioural Sciences Team
Episode 117 /Ogilvy UK / Rory Sutherland / Vice Chairman / The Social Norming of Video Calling
Shiny New Object - a Marketing Podcast
Rory Sutherland, Vice Chairman of Ogilvy UK and all-around marketing legend, is our latest guest on the podcast. Talking about his early adoption of the internet and new technologies led us to explore the way in which his Shiny New Object can change the future of marketing: social norming of video calling can make a huge impact for businesses and change the way we approach clients, beyond just our meetings.
Through a series of weird and wonderful anecdotes, the inimitable Rory Sutherland gives his take on how and why we ought to rethink our approach to problem solving. Rory is Vice Chairman at Ogilvy and head of its behavioural science practice. He is the author of Alchemy: The Surprising Power of Ideas That Don't Make Sense and his TED talks have been viewed nearly 7 million times. - Follow Nathan: https://www.linkedin.com/in/nathanbrush/ Join the Journey Further Book Club: http://bit.ly/2r4fBWR