Episode 56: How poetry, search intent, and social media can make you a better Content Designer In today's episode, guest Dan Porder from IKEA and I dive into SEO for Content Designers and talk about a couple of other things that are valuable informants for Content Design decisions and strategies. Guaranteed to spark inspiration and give you some new impulses for your UX Writing and writing practice as a whole  Learning outcomes:   What is SEO/search intent? How can you use SEO for Content Design? The future of SEO What does Poetry and UX Writing have in common? How Social media can inform your tone and voice   Connect with host, Nicole Michaelis:  nicoletells.com // Contentrookiepod.com  https://www.linkedin.com/in/nicoletells/  hi@nicoletells.com Connect with the guest, Dan Porder:    ---   Send in a voice message: https://podcasters.spotify.com/pod/show/contentrookie/message

Episode 56: How poetry, search intent, and social media can make you a better Content Designer In today's episode, guest Dan Porder from IKEA and I dive into SEO for Content Designers and talk about a couple of other things that are valuable informants for Content Design decisions and strategies. Guaranteed to spark inspiration and give you some new impulses for your UX Writing and writing practice as a whole Learning outcomes:  <ul> <li>What is SEO/search intent?</li> <li>How can you use SEO for Content Design?</li> <li>The future of SEO</li> <li>What does Poetry and UX Writing have in common?</li> <li>How Social media can inform your tone and voice</li> </ul> Connect with host, Nicole Michaelis:  <a href="http://nicoletells.com" rel="nofollow" target="_blank">nicoletells.com</a> // <a href="http://Contentrookiepod.com" rel="nofollow" target="_blank">Contentrookiepod.com</a> <a href="https://www.linkedin.com/in/nicoletells/" rel="nofollow" target="_blank">https://www.linkedin.com/in/nicoletells/</a> hi@nicoletells.com Connect with the guest, Dan Porder: --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/contentrookie/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/contentrookie/message</a>

How poetry, search intent, and social media can make you a better Content Designer

Episode 55: Getting promoted as a UX Writer In today's episode, my wonderful guest Anjana Menon and I talk all things promotions. How do you get from entry level all the way up? What do the different levels even mean, and why are titles all over the place, especially in Tech? Learn how Anjana tackled her promotion at Spotify and what you can do in your day-to-day work to aid future promotion plans.  Learning outcomes:   Titles: What they mean The process behind promotions How levels vary between companies Documenting your work Cross-team collaboration   Connect with host, Nicole Michaelis:  nicoletells.com // Contentrookiepod.com  https://www.linkedin.com/in/nicoletells/  hi@nicoletells.com Connect with the guest, Anjana Menon:Twitter: https://twitter.com/AnjiMenon Everything else: bento.me/anjimenon   ---   Send in a voice message: https://podcasters.spotify.com/pod/show/contentrookie/message

Episode 55: Getting promoted as a UX Writer In today's episode, my wonderful guest Anjana Menon and I talk all things promotions. How do you get from entry level all the way up? What do the different levels even mean, and why are titles all over the place, especially in Tech? Learn how Anjana tackled her promotion at Spotify and what you can do in your day-to-day work to aid future promotion plans. Learning outcomes:  <ul> <li>Titles: What they mean</li> <li>The process behind promotions</li> <li>How levels vary between companies</li> <li>Documenting your work</li> <li>Cross-team collaboration</li> </ul> Connect with host, Nicole Michaelis:  <a href="http://nicoletells.com" rel="nofollow" target="_blank">nicoletells.com</a> // <a href="http://Contentrookiepod.com" rel="nofollow" target="_blank">Contentrookiepod.com</a> <a href="https://www.linkedin.com/in/nicoletells/" rel="nofollow" target="_blank">https://www.linkedin.com/in/nicoletells/</a> hi@nicoletells.com Connect with the guest, Anjana Menon: Twitter: <a href="https://twitter.com/AnjiMenon" rel="nofollow" target="_blank">https://twitter.com/AnjiMenon</a> Everything else: <a href="https://t.co/NMTZ0UKRKn" rel="noopener noreferrer nofollow" target="_blank">bento.me/anjimenon</a> --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/contentrookie/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/contentrookie/message</a>

Getting promoted as a UX Writer

Episode 54: Freelance writing is hard but worth it In today's episode, freelance writer and business owner Jenn shares how she started out freelancing and eventually, scaled her business. She doesn't sugarcoat the effort, talks about hustle culture and pricing, and shares what she believes it takes to make it as a freelance writer in the long run. We also dive into how AI is changing the market for writers and what we can do to stand out. Learning outcomes:   Freelance writing day-to-day How to get started as a freelancer What to look for when scaling your business Negotiating with clients Pricing for freelance writing and content design   Connect with host, Nicole Michaelis:  nicoletells.com // Contentrookiepod.com  https://www.linkedin.com/in/nicoletells/  hi@nicoletells.com Connect with the guest, Jenn Marie:Linkedin: https://www.linkedin.com/in/jennifermcknight/ Website: https://www.whoisjennmarie.com/    ---   Send in a voice message: https://podcasters.spotify.com/pod/show/contentrookie/message

Episode 54: Freelance writing is hard but worth it In today's episode, freelance writer and business owner Jenn shares how she started out freelancing and eventually, scaled her business. She doesn't sugarcoat the effort, talks about hustle culture and pricing, and shares what she believes it takes to make it as a freelance writer in the long run. We also dive into how AI is changing the market for writers and what we can do to stand out. Learning outcomes:  <ul> <li>Freelance writing day-to-day</li> <li>How to get started as a freelancer</li> <li>What to look for when scaling your business</li> <li>Negotiating with clients</li> <li>Pricing for freelance writing and content design</li> </ul> Connect with host, Nicole Michaelis:  <a href="http://nicoletells.com" rel="nofollow" target="_blank">nicoletells.com</a> // <a href="http://Contentrookiepod.com" rel="nofollow" target="_blank">Contentrookiepod.com</a> <a href="https://www.linkedin.com/in/nicoletells/" rel="nofollow" target="_blank">https://www.linkedin.com/in/nicoletells/</a> hi@nicoletells.com Connect with the guest, Jenn Marie: Linkedin: <a href="https://www.linkedin.com/in/jennifermcknight/" rel="nofollow" target="_blank">https://www.linkedin.com/in/jennifermcknight/</a> Website: <a href="https://www.whoisjennmarie.com/" rel="nofollow" target="_blank">https://www.whoisjennmarie.com/</a> --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/contentrookie/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/contentrookie/message</a>

Freelance writing is hard but worth it

Episode 53: (Content) Design that includes all My guest, Content Accessibility Consultant Lizzie Cass-Maran, and I talk about all things accessibility and how to make sure your Content Design practice is set up to include everyone. Lizzie also talks about her background, how and why she became a consultant, and what her day-to-day as an accessibility consultant looks like.  Learning outcomes:   What is accessibility? Why is it important? How to improve accessibility  Working on accessibility day-to-day  Connect with host, Nicole Michaelis:  nicoletells.com // Contentrookiepod.com  https://www.linkedin.com/in/nicoletells/  hi@nicoletells.com Connect with the guest, Lizzie Cass-Maran:Twitter: https://twitter.com/LizzieCassMaran Linkedin: https://www.linkedin.com/in/lizziecassm   ---   Send in a voice message: https://podcasters.spotify.com/pod/show/contentrookie/message

Episode 53: (Content) Design that includes all My guest, Content Accessibility Consultant Lizzie Cass-Maran, and I talk about all things accessibility and how to make sure your Content Design practice is set up to include everyone. Lizzie also talks about her background, how and why she became a consultant, and what her day-to-day as an accessibility consultant looks like. Learning outcomes:  <ul> <li>What is accessibility?</li> <li>Why is it important?</li> <li>How to improve accessibility </li> <li>Working on accessibility day-to-day</li> </ul> Connect with host, Nicole Michaelis:  <a href="http://nicoletells.com" rel="nofollow" target="_blank">nicoletells.com</a> // <a href="http://Contentrookiepod.com" rel="nofollow" target="_blank">Contentrookiepod.com</a> <a href="https://www.linkedin.com/in/nicoletells/" rel="nofollow" target="_blank">https://www.linkedin.com/in/nicoletells/</a> hi@nicoletells.com Connect with the guest, Lizzie Cass-Maran: Twitter: <a href="https://twitter.com/LizzieCassMaran" rel="nofollow" target="_blank">https://twitter.com/LizzieCassMaran</a> Linkedin: <a href="https://www.linkedin.com/in/lizziecassm" rel="nofollow" target="_blank">https://www.linkedin.com/in/lizziecassm</a> --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/contentrookie/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/contentrookie/message</a>

(Content) Design that includes all

Episode 52: Upskilling as a UX Writer and going into leadership Let's take the pressure out of learning. In today's episode, I talk about how I upskilled for a new position. I share ideas for upskilling as a Content Designer, but also talk about all the learning opportunities outside of work that can be valuable to your day-to-day work. No matter if you want to get a promotion, become a leader, or are curious about working in a different field, this episode might help you. Learning outcomes:   Learning leadership and management Activating your network New skills are everywhere Upskill opportunities such as AI, Chatbot design, Content Marketing Upskilling in your current position  Connect with host, Nicole Michaelis:  nicoletells.com // Contentrookiepod.com  https://www.linkedin.com/in/nicoletells/  hi@nicoletells.com  Leadership workshops: https://mjmetts.com/upcoming-workshops/leading-like-you-march-2023  ---   Send in a voice message: https://podcasters.spotify.com/pod/show/contentrookie/message

Episode 52: Upskilling as a UX Writer and going into leadership Let's take the pressure out of learning. In today's episode, I talk about how I upskilled for a new position. I share ideas for upskilling as a Content Designer, but also talk about all the learning opportunities outside of work that can be valuable to your day-to-day work. No matter if you want to get a promotion, become a leader, or are curious about working in a different field, this episode might help you. Learning outcomes:  <ul> <li>Learning leadership and management</li> <li>Activating your network</li> <li>New skills are everywhere</li> <li>Upskill opportunities such as AI, Chatbot design, Content Marketing</li> <li>Upskilling in your current position</li> </ul> Connect with host, Nicole Michaelis:  <a href="http://nicoletells.com" rel="nofollow" target="_blank">nicoletells.com</a> // <a href="http://Contentrookiepod.com" rel="nofollow" target="_blank">Contentrookiepod.com</a> <a href="https://www.linkedin.com/in/nicoletells/" rel="nofollow" target="_blank">https://www.linkedin.com/in/nicoletells/</a> hi@nicoletells.com Leadership workshops: <a href="https://mjmetts.com/upcoming-workshops/leading-like-you-march-2023" rel="nofollow" target="_blank">https://mjmetts.com/upcoming-workshops/leading-like-you-march-2023</a> --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/contentrookie/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/contentrookie/message</a>

Upskilling as a UX Writer and going into leadership

Episode 51: UX Writing at IKEA and why an AI probably won't steal your jobIn today's episode, Bilgi Karan (UX Manager at IKEA) talks all things AI, ChatGPT included. While you shouldn't be too worried about an AI stealing your job, he shares some things we can all expect to happen with AI-powered writing in the next few years. Plus, he shares how he hired the first-ever UX Writer at IKEA in Sweden. Learning outcomes: The development of AI for writing The future of ChatGPT and other writing-related AIs How AI will change the writing landscape UX Writing at IKEAConnect with guest, Bilgi Karan:Website bilgikaran.comTwitter https://twitter.com/machineErrorConnect with host, Nicole Michaelis:nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/hi@nicoletells.com--- Send in a voice message: https://podcasters.spotify.com/pod/show/contentrookie/message

Episode 51: UX Writing at IKEA and why an AI probably won't steal your job In today's episode, Bilgi Karan (UX Manager at IKEA) talks all things AI, ChatGPT included. While you shouldn't be too worried about an AI stealing your job, he shares some things we can all expect to happen with AI-powered writing in the next few years. Plus, he shares how he hired the first-ever UX Writer at IKEA in Sweden.  Learning outcomes: The development of AI for writing The future of ChatGPT and other writing-related AIs How AI will change the writing landscape UX Writing at IKEA Connect with guest, Bilgi Karan: Website <a href="http://bilgikaran.com" rel="nofollow" target="_blank">bilgikaran.com</a> Twitter <a href="https://twitter.com/machineError" rel="nofollow" target="_blank">https://twitter.com/machineError</a> Connect with host, Nicole Michaelis: <a href="http://nicoletells.com" rel="nofollow" target="_blank">nicoletells.com</a> // <a href="http://Contentrookiepod.com" rel="nofollow" target="_blank">Contentrookiepod.com</a> <a href="https://www.linkedin.com/in/nicoletells/" rel="nofollow" target="_blank">https://www.linkedin.com/in/nicoletells/</a> hi@nicoletells.com --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/contentrookie/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/contentrookie/message</a>

UX Writing at IKEA and why AI probably won't steal your job

Episode 50! I had other plans for the special 50th episode anniversary of Content Rookie but here we are. I was just laid off and am sharing what that feels like, what’s I’m doing and how you can help people that are going through layoffs. Hi@nicoletells.com--- Send in a voice message: https://podcasters.spotify.com/pod/show/contentrookie/message

Episode 50! I had other plans for the special 50th episode anniversary of Content Rookie but here we are. I was just laid off and am sharing what that feels like, what’s I’m doing and how you can help people that are going through layoffs. Hi@nicoletells.com --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/contentrookie/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/contentrookie/message</a>

I was laid off

Episode 49: What's the ROI of UX Writing? In today's episode, guest Yael Ben-David and I dive into the ROI of UX Writing, why it's important to spend time with business stakeholders, and how you can make the value of UX writing clear to those around you. We also speak about the process of writing a book and Yael share's how her background in journalism and microbiology inspired her to become a Content Designer.  Learning outcomes:  Writing a book The ROI of UX Writing Collaborating with business stakeholders  Connect with guest, Yael Ben-David: Website https://www.yaelbendavid.me/ Book https://abookapart.com/products/the-business-of-ux-writing Connect with host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com  ---   Send in a voice message: https://podcasters.spotify.com/pod/show/contentrookie/message

Episode 49: What's the ROI of UX Writing? In today's episode, guest Yael Ben-David and I dive into the ROI of UX Writing, why it's important to spend time with business stakeholders, and how you can make the value of UX writing clear to those around you. We also speak about the process of writing a book and Yael share's how her background in journalism and microbiology inspired her to become a Content Designer.  Learning outcomes: <ul> <li>Writing a book</li> <li>The ROI of UX Writing</li> <li>Collaborating with business stakeholders</li> </ul> Connect with guest, Yael Ben-David: Website <a href="https://www.yaelbendavid.me/" rel="noopener nofollow" target="_blank">https://www.yaelbendavid.me/</a> Book <a href="https://abookapart.com/products/the-business-of-ux-writing" rel="noopener nofollow" target="_blank">https://abookapart.com/products/the-business-of-ux-writing</a> Connect with host, Nicole Michaelis: <a href="http://nicoletells.com" rel="nofollow" target="_blank">nicoletells.com</a> // <a href="http://Contentrookiepod.com" rel="nofollow" target="_blank">Contentrookiepod.com</a> <a href="https://www.linkedin.com/in/nicoletells/" rel="nofollow" target="_blank">https://www.linkedin.com/in/nicoletells/</a> hi@nicoletells.com --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/contentrookie/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/contentrookie/message</a>

What's the ROI of UX Writing?

Lead Content

Episode 48: How to lead content design and stay sane while juggling different design philosophies In this episode, guest Chelsea Larsson shares how she went from being a content design IC to becoming a content design leader. She dives into how she scaled leadership from a medium-sized team to over 60 people. Plus, she talks about what she learned when going from a research-driven design process to a more accelerated one. Learning outcomes:  From IC to management Scaling content design Leadership Philosophy Design philosophy  101  Connect with guest, Chelsea Larsson: Twitter: https://twitter.com/ChelseaLarsson Instagram: @chelslarss Connect with host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com--- Send in a voice message: https://podcasters.spotify.com/pod/show/contentrookie/message

Episode 48: How to lead content design and stay sane while juggling different design philosophies In this episode, guest Chelsea Larsson shares how she went from being a content design IC to becoming a content design leader. She dives into how she scaled leadership from a medium-sized team to over 60 people. Plus, she talks about what she learned when going from a research-driven design process to a more accelerated one. Learning outcomes: <ul> <li>From IC to management</li> <li>Scaling content design</li> <li>Leadership Philosophy</li> <li>Design philosophy  101</li> </ul> Connect with guest, Chelsea Larsson: Twitter: <a href="https://twitter.com/ChelseaLarsson" rel="nofollow" target="_blank">https://twitter.com/ChelseaLarsson</a> Instagram: @<a href="https://twitter.com/chelslarss" rel="nofollow" target="_blank">chelslarss</a> Connect with host, Nicole Michaelis: <a href="http://nicoletells.com" rel="nofollow" target="_blank">nicoletells.com</a> // <a href="http://Contentrookiepod.com" rel="nofollow" target="_blank">Contentrookiepod.com</a> <a href="https://www.linkedin.com/in/nicoletells/" rel="nofollow" target="_blank">https://www.linkedin.com/in/nicoletells/</a> hi@nicoletells.com--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/contentrookie/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/contentrookie/message</a>

How to lead content design and stay sane while juggling different design philosophies

Episode 47: Writing is designing and Figma ain't that great Tag along as guest Michael Metts and I talk about his book 'Writing is designing' as well as a bunch of other things, such as Figma for UX writers or why you sometimes just need to claim the 'content designer' title to move up the career ladder. Learning outcomes:  How 'Writing is designing' came to be Workshops on content design with Michael and Andy Why Figma for writers is overrated How you sometimes just need to claim that UX writing title!  *** Connect with guest, Michael Metts: "Where you can sign up for our newsletter to hear about workshops: https://www.writingisdesigning.com Where I'm writing about leadership and will announce a new workshop soon: https://leadinglikeyou.com If people want to stay in touch with me, there's LinkedIn and Twitter."  Connect with host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com  ---   Send in a voice message: https://podcasters.spotify.com/pod/show/contentrookie/message

Episode 47: Writing is designing and Figma ain't that great Tag along as guest Michael Metts and I talk about his book 'Writing is designing' as well as a bunch of other things, such as Figma for UX writers or why you sometimes just need to claim the 'content designer' title to move up the career ladder. Learning outcomes: <ul> <li>How 'Writing is designing' came to be</li> <li>Workshops on content design with Michael and Andy</li> <li>Why Figma for writers is overrated</li> <li>How you sometimes just need to claim that UX writing title!</li> </ul> *** Connect with guest, Michael Metts: "Where you can sign up for our newsletter to hear about workshops: <a href="https://www.writingisdesigning.com/" rel="nofollow" target="_blank">https://www.writingisdesigning.com</a> Where I'm writing about leadership and will announce a new workshop soon: <a href="https://leadinglikeyou.com/" rel="nofollow" target="_blank">https://leadinglikeyou.com</a> If people want to stay in touch with me, there's <a href="https://www.linkedin.com/in/mjmetts/" rel="nofollow" target="_blank">LinkedIn</a> and <a href="https://twitter.com/mjmetts" rel="nofollow" target="_blank">Twitter</a>." Connect with host, Nicole Michaelis: <a href="http://nicoletells.com" rel="nofollow" target="_blank">nicoletells.com</a> // <a href="http://Contentrookiepod.com" rel="nofollow" target="_blank">Contentrookiepod.com</a> <a href="https://www.linkedin.com/in/nicoletells/" rel="nofollow" target="_blank">https://www.linkedin.com/in/nicoletells/</a> hi@nicoletells.com --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/contentrookie/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/contentrookie/message</a>

Writing is designing and Figma ain't that great

A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.

Episode 46: Misfit? This is why you're great at content. In today's uber-exciting episode of Content Rookie, a punk and a hippie talk all things counterculture--and why it makes us better content designers. We discuss 10 counterculture approaches that work like a charm when you're working in content design, UX writing or copywriting. Long episode! 100% worth a listen. Learning outcomes:  What countercultures and content design have in common Counterculture ways of looking at things in tech From punk to top content designer Turning you're (unique) perspective into your strength in content  *** Connect with your host, Nicole: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com  Connect with the guest, Bill: Website: https://www.billkurland.com/ Linkedin: https://www.linkedin.com/in/bill-kurland/  ---   Send in a voice message: https://podcasters.spotify.com/pod/show/contentrookie/message

Episode 46: Misfit? This is why you're great at content. In today's uber-exciting episode of Content Rookie, a punk and a hippie talk all things counterculture--and why it makes us better content designers. We discuss 10 counterculture approaches that work like a charm when you're working in content design, UX writing or copywriting. Long episode! 100% worth a listen. Learning outcomes: <ul> <li>What countercultures and content design have in common</li> <li>Counterculture ways of looking at things in tech</li> <li>From punk to top content designer</li> <li>Turning you're (unique) perspective into your strength in content</li> </ul> *** Connect with your host, Nicole: <a href="http://nicoletells.com" rel="nofollow" target="_blank">nicoletells.com</a> // <a href="http://Contentrookiepod.com" rel="nofollow" target="_blank">Contentrookiepod.com</a> <a href="https://www.linkedin.com/in/nicoletells/" rel="nofollow" target="_blank">https://www.linkedin.com/in/nicoletells/</a> hi@nicoletells.com Connect with the guest, Bill: Website: <a href="https://t.co/WikUoPCWiw" rel="noopener noreferrer nofollow" target="_blank">https://www.billkurland.com/</a> Linkedin: <a href="https://twitter.com/thekatcopy?s=09" rel="nofollow" target="_blank">https://www.linkedin.com/in/bill-kurland/</a> --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/contentrookie/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/contentrookie/message</a>

Misfit? This is why you're great at content.

Episode 45: You're underestimating the importance of SEO for UX writing  In today's episode, guest Kat from TheKatCopy and I talk about all things SEO for UX content. SEO is more than a content marketing tactic and can be a great way to inform your product work - from information flow to search habits. Why it's often overlooked, how to best use it in content design and how to get into it (quickly!) are the main topics. Learning outcomes:  Why SEO is important for UX writing What SEO is How to get started with SEO Selling SEO to clients UX writing examples with SEO  *** Connect with your host, Nicole: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com  Connect with the guest, Kat: Website: http://thekatcopy.com,  Twitter: https://twitter.com/thekatcopy?s=09  ---   Send in a voice message: https://podcasters.spotify.com/pod/show/contentrookie/message

Episode 45: You're underestimating the importance of SEO for UX writing  In today's episode, guest Kat from TheKatCopy and I talk about all things SEO for UX content. SEO is more than a content marketing tactic and can be a great way to inform your product work - from information flow to search habits. Why it's often overlooked, how to best use it in content design and how to get into it (quickly!) are the main topics. Learning outcomes: <ul> <li>Why SEO is important for UX writing</li> <li>What SEO is</li> <li>How to get started with SEO</li> <li>Selling SEO to clients</li> <li>UX writing examples with SEO</li> </ul> *** Connect with your host, Nicole: <a href="http://nicoletells.com" rel="nofollow" target="_blank">nicoletells.com</a> // <a href="http://Contentrookiepod.com" rel="nofollow" target="_blank">Contentrookiepod.com</a> <a href="https://www.linkedin.com/in/nicoletells/" rel="nofollow" target="_blank">https://www.linkedin.com/in/nicoletells/</a> hi@nicoletells.com Connect with the guest, Kat: Website: <a href="https://t.co/WikUoPCWiw" rel="noopener noreferrer nofollow" target="_blank">http://thekatcopy.com</a>,  Twitter: <a href="https://twitter.com/thekatcopy?s=09" rel="nofollow" target="_blank">https://twitter.com/thekatcopy?s=09</a> --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/contentrookie/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/contentrookie/message</a>

You're underestimating the importance of SEO for UX writing 

Episode 44: Running a successful project with a UX writer, designer and researcher In today's episode, guest Jack Garfinkel shares all about a successful pilot project they were part of which introduced content design at their current place of work (Scope). We also talk about accessibility challenges and how to ensure an inclusive hiring process that makes space for diversity. A lot of good stuff to learn here!  Learning outcomes:  What makes a design project successful How do writers, designers and researchers best collaborate How to create an inclusive hiring process How to scale a team How to successfully design user tests  *** Connect with your host, Nicole: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com  Connect with the guest, Jack Garfinkel: Content at Scope: https://medium.com/content-at-scope  Jack on Twitter: https://twitter.com/CuriousScutter   ---   Send in a voice message: https://podcasters.spotify.com/pod/show/contentrookie/message

Episode 44: Running a successful project with a UX writer, designer and researcher In today's episode, guest Jack Garfinkel shares all about a successful pilot project they were part of which introduced content design at their current place of work (Scope). We also talk about accessibility challenges and how to ensure an inclusive hiring process that makes space for diversity. A lot of good stuff to learn here! Learning outcomes: <ul> <li>What makes a design project successful</li> <li>How do writers, designers and researchers best collaborate</li> <li>How to create an inclusive hiring process</li> <li>How to scale a team</li> <li>How to successfully design user tests</li> </ul> *** Connect with your host, Nicole: <a href="http://nicoletells.com" rel="nofollow" target="_blank">nicoletells.com</a> // <a href="http://Contentrookiepod.com" rel="nofollow" target="_blank">Contentrookiepod.com</a> <a href="https://www.linkedin.com/in/nicoletells/" rel="nofollow" target="_blank">https://www.linkedin.com/in/nicoletells/</a> hi@nicoletells.com Connect with the guest, Jack Garfinkel: Content at Scope: <a href="https://medium.com/content-at-scope" rel="nofollow" target="_blank">https://medium.com/content-at-scope</a> Jack on Twitter: <a href="https://twitter.com/CuriousScutter" rel="nofollow" target="_blank">https://twitter.com/CuriousScutter</a> --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/contentrookie/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/contentrookie/message</a>

Running a successful project with a UX writer, designer and researcher

Episode 43: How to explain what you do as a designer or writer  In today's episode, my guest Anders and I get a little philosophical. With both freelancing and in-house experience under our belt, we've both noticed one challenge that never seems to get any easier to solve: how to best describe what we do to clients or employers. No matter if it's about choosing a title or understanding a brief, going broad or niching down can make or break a career. Here are our thoughts on understanding what we do (as creatives) and explaining it to others.  Learning outcomes:  Popular titles in design Popular titles for writers How titles affect a pitch Describing what you do Defining what you do How niching down or being a generalist affect your chances of finding work  Connect with your host, Nicole: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com  Connect with the guest, Anders:  https://twitter.com/andersotherwise  https://anders-creative.com/Anders' new podcast 'How creatives work':   https://anchor.fm/howcreativeswork/episodes/Welcome-to-How-Creatives-Work-e1mhemu  ---   Send in a voice message: https://podcasters.spotify.com/pod/show/contentrookie/message

Episode 43: How to explain what you do as a designer or writer In today's episode, my guest Anders and I get a little philosophical. With both freelancing and in-house experience under our belt, we've both noticed one challenge that never seems to get any easier to solve: how to best describe what we do to clients or employers. No matter if it's about choosing a title or understanding a brief, going broad or niching down can make or break a career. Here are our thoughts on understanding what we do (as creatives) and explaining it to others. Learning outcomes: <ul> <li>Popular titles in design</li> <li>Popular titles for writers</li> <li>How titles affect a pitch</li> <li>Describing what you do</li> <li>Defining what you do</li> <li>How niching down or being a generalist affect your chances of finding work</li> </ul> Connect with your host, Nicole: <a href="http://nicoletells.com" rel="nofollow" target="_blank">nicoletells.com</a> // <a href="http://Contentrookiepod.com" rel="nofollow" target="_blank">Contentrookiepod.com</a> <a href="https://www.linkedin.com/in/nicoletells/" rel="nofollow" target="_blank">https://www.linkedin.com/in/nicoletells/</a> hi@nicoletells.com Connect with the guest, Anders: <a href="https://twitter.com/andersotherwise" rel="nofollow" target="_blank">https://twitter.com/andersotherwise</a> <a href="https://anders-creative.com/" rel="nofollow" target="_blank">https://anders-creative.com/</a> Anders' new podcast 'How creatives work': <a href="https://anchor.fm/howcreativeswork/episodes/Welcome-to-How-Creatives-Work-e1mhemu" rel="nofollow" target="_blank">https://anchor.fm/howcreativeswork/episodes/Welcome-to-How-Creatives-Work-e1mhemu</a> --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/contentrookie/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/contentrookie/message</a>

How to explain what you do as a designer or writer

Episode 42: Get over your tone and voice guidelines Tone and voice guidelines, as well as any other writing style guidance, are a big topic among writers of all sorts. However, ensuring guidelines make sense in the long run, are inclusive, and are maintained properly is one of the biggest challenges in the field - not just for UX writers. In today's episode, I share my take on creating writing guidance for companies and teams and what has to change (IMO) to make sure It stays relevant.  Learning outcomes:  What is Tone and Voice? What do writing guidelines cover Guideline formats New formats on the rise Ensuring contribution and maintenance of guidelines for all  Who follows writing guidance and who doesn't  Challenges in creating/maintaining/distributing guidance   Connect with your host, Nicole: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com  ---   Send in a voice message: https://podcasters.spotify.com/pod/show/contentrookie/message

Episode 42: Get over your tone and voice guidelines Tone and voice guidelines, as well as any other writing style guidance, are a big topic among writers of all sorts. However, ensuring guidelines make sense in the long run, are inclusive, and are maintained properly is one of the biggest challenges in the field - not just for UX writers. In today's episode, I share my take on creating writing guidance for companies and teams and what has to change (IMO) to make sure It stays relevant.  Learning outcomes: <ul> <li>What is Tone and Voice?</li> <li>What do writing guidelines cover</li> <li>Guideline formats</li> <li>New formats on the rise</li> <li>Ensuring contribution and maintenance of guidelines for all </li> <li>Who follows writing guidance and who doesn't </li> <li>Challenges in creating/maintaining/distributing guidance</li> </ul> Connect with your host, Nicole: <a href="http://nicoletells.com" rel="nofollow" target="_blank">nicoletells.com</a> // <a href="http://Contentrookiepod.com" rel="nofollow" target="_blank">Contentrookiepod.com</a> <a href="https://www.linkedin.com/in/nicoletells/" rel="nofollow" target="_blank">https://www.linkedin.com/in/nicoletells/</a> hi@nicoletells.com --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/contentrookie/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/contentrookie/message</a>

Get over your tone and voice guidelines

Episode 41: Junior UX writers! This one is for you. Today's guest has had quite a journey: from working in advertisement in Nigeria to freelancing and finally landing a job as a Junior UX writer in Europe. Ifi shares what courses and resources helped him switch careers, why there aren't enough junior content design positions, and what the industry needs to improve to attract diverse talent.  Learning outcomes:  Day2day of a Junior UX writer Landing your first job in UX writing Building a content design portfolio from scratch Relocating to Europe Diversity in UX writing Why we need more positions for juniors   Connect with the guest, Ifi: https://www.linkedin.com/in/ifeanyichukwu-ekwegbalu-00223b161/ https://twitter.com/Dera__UX Connect with your host, Nicole: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com  ---   Send in a voice message: https://podcasters.spotify.com/pod/show/contentrookie/message

Episode 41: Junior UX writers! This one is for you. Today's guest has had quite a journey: from working in advertisement in Nigeria to freelancing and finally landing a job as a Junior UX writer in Europe. Ifi shares what courses and resources helped him switch careers, why there aren't enough junior content design positions, and what the industry needs to improve to attract diverse talent. Learning outcomes: <ul> <li>Day2day of a Junior UX writer</li> <li>Landing your first job in UX writing</li> <li>Building a content design portfolio from scratch</li> <li>Relocating to Europe</li> <li>Diversity in UX writing</li> <li>Why we need more positions for juniors</li> </ul> Connect with the guest, Ifi: <a href="https://www.linkedin.com/in/ifeanyichukwu-ekwegbalu-00223b161/" rel="nofollow" target="_blank">https://www.linkedin.com/in/ifeanyichukwu-ekwegbalu-00223b161/</a> <a href="https://twitter.com/Dera__UX" rel="nofollow" target="_blank">https://twitter.com/Dera__UX</a> Connect with your host, Nicole: <a href="http://nicoletells.com" rel="nofollow" target="_blank">nicoletells.com</a> // <a href="http://Contentrookiepod.com" rel="nofollow" target="_blank">Contentrookiepod.com</a> <a href="https://www.linkedin.com/in/nicoletells/" rel="nofollow" target="_blank">https://www.linkedin.com/in/nicoletells/</a> hi@nicoletells.com --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/contentrookie/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/contentrookie/message</a>

Junior UX writers! This one is for you.

Episode 40: Freelancing as a content designer or UX writer Running your own business as a content designer/UX writer is certainly empowering, but more complex than freelancing in most other writing disciplines. In this episode, I dive into what it takes to get started as a freelance content designer, what to look out for, how to set boundaries, what to charge, plus I share some of the things I've learned freelancing in content design over the years. Enjoy! Learning outcomes:  How does freelancing as a UX writer work How to get clients How to scope out work and write proposals What to charge What processes work for me and more!  Connect with your host, Nicole: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com--- Send in a voice message: https://podcasters.spotify.com/pod/show/contentrookie/message

Episode 40: Freelancing as a content designer or UX writer Running your own business as a content designer/UX writer is certainly empowering, but more complex than freelancing in most other writing disciplines. In this episode, I dive into what it takes to get started as a freelance content designer, what to look out for, how to set boundaries, what to charge, plus I share some of the things I've learned freelancing in content design over the years. Enjoy! Learning outcomes: <ul> <li>How does freelancing as a UX writer work</li> <li>How to get clients</li> <li>How to scope out work and write proposals</li> <li>What to charge</li> <li>What processes work for me</li> <li>and more!</li> </ul> Connect with your host, Nicole: <a href="http://nicoletells.com" rel="nofollow" target="_blank">nicoletells.com</a> // <a href="http://Contentrookiepod.com" rel="nofollow" target="_blank">Contentrookiepod.com</a> <a href="https://www.linkedin.com/in/nicoletells/" rel="nofollow" target="_blank">https://www.linkedin.com/in/nicoletells/</a> hi@nicoletells.com--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/contentrookie/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/contentrookie/message</a>

Freelancing as a content designer or UX writer

Episode 39: UX writing compensation, negotiating your salary, and working in tech (EMEA focus) In today's episode, my guest Fran Cantanuso and I talk about negotiating salaries and perks as content designers as well as our experience with compensation levels as we developed our careers. The episode also dives into how UX writing is different from other content and writing disciplines, why it often pays more, what salary levels in EMEA look like, and what working in tech feels like. Come for the thoughts on €€€, stay for the discussion of first-hand experiences. Learning outcomes:  Compensation levels in UX writing/content design Why UX writing pays 'better' Working in tech Salary development as you grow your career Negotiating your salary + perks  Connect with the guest, Fran: https://twitter.com/AmsterFran https://www.linkedin.com/in/francesca-catanuso-0571a924/  Connect with your host, Nicole: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com  ---   Send in a voice message: https://podcasters.spotify.com/pod/show/contentrookie/message

Episode 39: UX writing compensation, negotiating your salary, and working in tech (EMEA focus) In today's episode, my guest Fran Cantanuso and I talk about negotiating salaries and perks as content designers as well as our experience with compensation levels as we developed our careers. The episode also dives into how UX writing is different from other content and writing disciplines, why it often pays more, what salary levels in EMEA look like, and what working in tech feels like. Come for the thoughts on €€€, stay for the discussion of first-hand experiences. Learning outcomes: <ul> <li>Compensation levels in UX writing/content design</li> <li>Why UX writing pays 'better'</li> <li>Working in tech</li> <li>Salary development as you grow your career</li> <li>Negotiating your salary + perks</li> </ul> Connect with the guest, Fran: <a href="https://twitter.com/AmsterFran" rel="nofollow" target="_blank">https://twitter.com/AmsterFran</a> <a href="https://www.linkedin.com/in/francesca-catanuso-0571a924/" rel="nofollow" target="_blank">https://www.linkedin.com/in/francesca-catanuso-0571a924/</a> Connect with your host, Nicole: <a href="http://nicoletells.com" rel="nofollow" target="_blank">nicoletells.com</a> // <a href="http://Contentrookiepod.com" rel="nofollow" target="_blank">Contentrookiepod.com</a> <a href="https://www.linkedin.com/in/nicoletells/" rel="nofollow" target="_blank">https://www.linkedin.com/in/nicoletells/</a> hi@nicoletells.com --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/contentrookie/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/contentrookie/message</a>

UX writing compensation, negotiating your salary, and working in tech (EMEA focus)

Episode 38: Why you don't need to hire a native English UX writer UX writer or Content designer but not native in English? This shouldn't limit your success. Sadly, the reality often is that it's difficult to get hired if you're not on a native English level. In today's episode, my guest Stanislav and I discuss the challenges non-native English candidates face and how we can overcome them.  Learning outcomes:  Why native English doesn't automatically make you a better writer How to raise awareness with recruiters and hiring managers How to present yourself as a non-native English speaker Avoiding discrimination   Connect with the guest, Stan: https://www.linkedin.com/in/stanislav-olenchenko-25792b179/  Connect with your host, Nicole: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com  ---   Send in a voice message: https://podcasters.spotify.com/pod/show/contentrookie/message

Episode 38: Why you don't need to hire a native English UX writer UX writer or Content designer but not native in English? This shouldn't limit your success. Sadly, the reality often is that it's difficult to get hired if you're not on a native English level. In today's episode, my guest Stanislav and I discuss the challenges non-native English candidates face and how we can overcome them. Learning outcomes: <ul> <li>Why native English doesn't automatically make you a better writer</li> <li>How to raise awareness with recruiters and hiring managers</li> <li>How to present yourself as a non-native English speaker</li> <li>Avoiding discrimination</li> </ul> Connect with the guest, Stan: <a href="https://www.linkedin.com/in/stanislav-olenchenko-25792b179/" rel="nofollow" target="_blank">https://www.linkedin.com/in/stanislav-olenchenko-25792b179/</a> Connect with your host, Nicole: <a href="http://nicoletells.com" rel="nofollow" target="_blank">nicoletells.com</a> // <a href="http://Contentrookiepod.com" rel="nofollow" target="_blank">Contentrookiepod.com</a> <a href="https://www.linkedin.com/in/nicoletells/" rel="nofollow" target="_blank">https://www.linkedin.com/in/nicoletells/</a> hi@nicoletells.com --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/contentrookie/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/contentrookie/message</a>

Why you don't need to hire a native English UX writer

Episode 37: Career transitioning to UX Writing and building content guidelines from scratch Final episode of the year! Join my guest Aladrian Goods (Senior Content Designer at Intuit) and me in an episode where we talk about her path into UX Writing, tips and tricks when working with content partners, setting up content guidelines from scratch, and much more.  Learning outcomes:  Career transitioning into UX (from marketing and startups) Establishing yourself in UX Writing Working with content partners Creating content guidelines   Connect with the guest, Aladrian: Twitter: https://twitter.com/AladrianNo_L Linkedin: https://www.linkedin.com/in/aladriangoods/  Connect with your host, Nicole: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com  ---   Send in a voice message: https://podcasters.spotify.com/pod/show/contentrookie/message

Episode 37: Career transitioning to UX Writing and building content guidelines from scratch Final episode of the year! Join my guest Aladrian Goods (Senior Content Designer at Intuit) and me in an episode where we talk about her path into UX Writing, tips and tricks when working with content partners, setting up content guidelines from scratch, and much more. Learning outcomes: <ul> <li>Career transitioning into UX (from marketing and startups)</li> <li>Establishing yourself in UX Writing</li> <li>Working with content partners</li> <li>Creating content guidelines</li> </ul> Connect with the guest, Aladrian: Twitter: <a href="https://twitter.com/AladrianNo_L" rel="nofollow" target="_blank">https://twitter.com/AladrianNo_L</a> Linkedin: <a href="https://www.linkedin.com/in/aladriangoods/" rel="nofollow" target="_blank">https://www.linkedin.com/in/aladriangoods/</a> Connect with your host, Nicole: <a href="http://nicoletells.com" rel="nofollow" target="_blank">nicoletells.com</a> // <a href="http://Contentrookiepod.com" rel="nofollow" target="_blank">Contentrookiepod.com</a> <a href="https://www.linkedin.com/in/nicoletells/" rel="nofollow" target="_blank">https://www.linkedin.com/in/nicoletells/</a> hi@nicoletells.com --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/contentrookie/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/contentrookie/message</a>

 Career transitioning to UX Writing and building content guidelines from scratch

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