182 Is Twitter’s Rebrand to X a Category Design Play? | Pirates Perspective
182 Is Twitter’s Rebrand to X a Category Design Play? | Pirates Perspective
On this episode of Lochhead on Marketing, we are presenting some Pirates Perspective from our newsletter, Category Pirat... Read more
2 Aug 2023
•
17mins
181 My First Year As A Category Designer with Mike Bruno of Play Bigger
181 My First Year As A Category Designer with Mike Bruno of Play Bigger
On this episode, we welcome Mike Bruno, Senior Category Designer at Play Bigger. Today, we dig into what it takes to mak... Read more
26 Jul 2023
•
1hr 7mins
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180 How Important is Framing, Naming, & Claiming a Problem? | Pirates Perspective
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179 Why Do Some Companies Ship Products And Very Few Category Design Markets? | Pirates Perspective
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178 Apple’s New Category Design & Why(almost) No One Got It
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Apple announced some powerful new stuff at their Worldwide Developer Conference. And, as usual, many people in the busin... Read more
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177 Should My Category Name Be Relevant And Relatable? | Pirates Perspective
177 Should My Category Name Be Relevant And Relatable? | Pirates Perspective
On this episode, we are presenting some Pirates Perspective from our newsletter, Category Pirates. Eddie Yoon and Christ... Read more
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176 How AI Changes Startups, Entrepreneurship & Venture Capital with Mike Maples Jr. of Floodgate
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175 Elon Musk’s New Category Design For Twitter: Will it work?
175 Elon Musk’s New Category Design For Twitter: Will it work?
On this episode of Lochhead on Marketing, myself and Eddie Yun, co-founder & co-creator of Category Pirates, tackle ... Read more
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174 CFO To CMO (tough times) Conversation
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173 Untold lessons from the SVB bank run | Christopher Lochhead on Starting Greatness with Mike Maples Jr.
173 Untold lessons from the SVB bank run | Christopher Lochhead on Starting Greatness with Mike Maples Jr.
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