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Greymatter

Updated about 1 month ago

Business
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Greymatter offers perspectives and stories from some of the world’s top technology entrepreneurs and business leaders. The featured company builders share personal and insightful lessons while shedding light on common, relatable challenges in the entrepreneurial journey. Greymatter is produced by Greylock Partners.

Read more

Greymatter offers perspectives and stories from some of the world’s top technology entrepreneurs and business leaders. The featured company builders share personal and insightful lessons while shedding light on common, relatable challenges in the entrepreneurial journey. Greymatter is produced by Greylock Partners.

iTunes Ratings

47 Ratings
Average Ratings
33
9
0
2
3

iTunes Ratings

47 Ratings
Average Ratings
33
9
0
2
3
Cover image of Greymatter

Greymatter

Latest release on Jul 09, 2020

The Best Episodes Ranked Using User Listens

Updated by OwlTail about 1 month ago

Rank #1: Getting Smart About Growth with Casey Winters & Uber's Andrew Chen | Greymatter

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Are B2C companies starting to see a decline in viral growth responsiveness? That’s what Greylock’s Growth Advisor Casey Winters and Head of Rider Growth at Uber, Andrew Chen believe. Andrew coined the term The Law of Shitty Clickthroughs to describe the idea that every ad channel and every marketing platform eventually sees a decay in responsiveness. Due to increased consolidation and competition, viral growth is now much harder to break through and in the long term will see a break down in effectiveness. 
 
In this episode of Greymatter, Casey and Andrew riff on why consumer growth is getting harder and more expensive, and what viable opportunities companies can leverage in their own growth strategies. Both Andrew and Casey have a deep background in growth. Andrew advises and invests in tech startups including Barkbox, Dropbox and Tinder and for the past decade, he’s written extensively on mobile, metrics, and growth. Before heading growth at Pinterest, Casey ran marketing for Grubhub.
 
Casey and Andrew share actionable growth strategies for startups, current trends in paid acquisition, and why they are excited for the rise of enterprise viral growth. For even more growth advice, be sure to check out Andrew’s blog and Casey’s blog.

Jan 31 2018

1hr 37mins

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Rank #2: Building & Measuring Sustainable Growth Marketing Strategies | Greymatter

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Greylock Investor Mike Duboe, Right Side Up CEO Tyler Elliston, and KeepTruckin VP of Data Science Kim Larsen discuss frameworks and tactics for successful growth marketing.

This episode of Greymatter is the second in a series of growth discussions featuring Greylock investor Mike Duboe. In this discussion, Right Side Up CEO Tyler Elliston and KeepTrucking VP of Data Science Kim Larsen chat with Mike about the foundational concepts and tactics to build and measure effective growth marketing strategies. Mike, Tyler, and Kim discuss the importance of diversification in marketing channels, best practices for measurement including incrementality testing, how to avoid common pitfalls of budget allocation, and building a growth marketing team in-house versus partnering with an agency. This podcast goes into many more concepts and frameworks, but below are just a few takeaways from the discussion.

Jul 30 2019

49mins

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Rank #3: Sam Altman on Y Combinator and What Makes The Best Founders | Blitzscaling 02

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This is session 2 of Technology-enabled Blitzscaling, a Stanford University class taught by Reid Hoffman, John Lilly, Allen Blue, and Chris Yeh. This class features John Lilly interviewing Y Combinator President Sam Altman.

Mar 02 2016

1hr 12mins

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Rank #4: Overview of the Five Stages of Blitzscaling | Blitzscaling 01

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This is session 1 of Technology-enabled Blitzscaling, a Stanford University class taught by Reid Hoffman, John Lilly, Allen Blue, and Chris Yeh. This lecture lays out an overview of the course and provides a summary of the five stages of Blitzscaling.

Mar 02 2016

1hr 13mins

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Rank #5: Speed: The Most Critical Competitive Advantage with Reid Hoffman | Greymatter

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From the 2019 SFELC Summit, Greylock's Sarah Guo and Reid Hoffman on blitzscaling massively valuable companies.
 
Getting to scale is a competitive and enduring advantage. Blitzscaling is how companies achieve this massive scale at incredible speed. This strategy utilizes a set of techniques to grow a customer base and revenue, raise financing, and quickly scale to a dominant global position in a market. In this episode of Greymatter, Greylock Partners Reid Hoffman and Sarah Guo share feedback for taking strategical risk, blitzscaling techniques for larger organizations, and counterintuitive rules needed to succeed.

May 15 2019

36mins

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Rank #6: Scaling Users, Products, and Growth Teams with Casey Winters | Greymatter

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We talk about growth all the time in the context of startups. How they grow, how they attract users, how they engage users. In this episode of Greymatter, two of the top minds in growth, Greylock Partner Josh Elman and Greylock Growth Advisor Casey Winters, talk about scaling Grubhub and Pinterest, starting growth teams, how to think about SEO, and optimizing user onboarding. The podcast is packed with full-stack growth marketing strategy and tactics Casey has implemented in his career, and these lessons are widely applicable to any consumer startup scaling up.

Mar 15 2017

37mins

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Rank #7: Frameworks For Driving Sustainable Growth w/ Mike Duboe, Brian Balfour, Shaun Clowes | Greymatter

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Greylock Investor Mike Duboe, Reforge CEO Brian Balfour, and Mulesoft SVP of Product Shaun Clowes on developing a healthy and successful growth strategy.

Growth is fundamental to a company's survival. To compete in today's crowded business environment, it is vital for founders to implement powerful strategies that drive healthy and sustainable growth. Successful growth strategies start with a methodical framework tailored to your product and target audience that will increase your user base and activation rate.

This episode of Greymatter is the first in a mini-series of growth discussions featuring Greylock Investor Mike Duboe. In this discussion Reforge Founder and CEO Brian Balfour, and Metromile Chief Product Officer Shaun Clowes chat with Mike about frameworks and foundational concepts needed to develop a successful growth strategy. The three growth/product leaders discuss the skills and traits to look for in a startup's first growth hire, why growth should be a cross-functional discipline vs a set of channels or tactics, how to assess healthy vs unhealthy growth, conceptualizing loops vs funnels, and the applicability of B2C growth concepts in B2B organizations.

Jul 23 2019

41mins

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Rank #8: Starting and Scaling Marketplaces with Eventbrite GM Brian Rothenberg and Casey Winters | Greymatter

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In our latest podcast, our Growth Advisor in Residence Casey Winters invites Eventbrite VP and GM Brian Rothenberg to riff on starting and scaling marketplaces. Brian has a deep background in marketplaces — he was a PM at Yahoo! for their local marketplaces businesses, founded a local services marketplace called SkillSlate, and served as Taskrabbit’s Co-Head of Marketing before joining Eventbrite as VP of Growth. Before heading growth at Pinterest, Casey ran marketing for Grubhub. The pair dive into marketplace strategies and share how they’ve solved growth and operations problems in their past roles. This podcast is packed with helpful content and examples for anyone starting or working at a marketplace business.

Jun 21 2017

49mins

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Rank #9: Blitzscaling with Microsoft CEO Satya Nadella & Greylock's Reid Hoffman | Greymatter

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Microsoft CEO Satya Nadella and Greylock Partner and LinkedIn co-founder Reid Hoffman share lessons learned from scaling Microsoft, LinkedIn and PayPal.
 
Blitzscaling is the strategy that leading entrepreneurs have implemented to build strong, enduring companies. The techniques allow for startups and incumbents across any industry to scale at rapid rates and outdistance the competition. 
 
 This episode of Greymatter is a discussion from Greylock's Blitzscaling Dinner with Microsoft CEO Satya Nadella and Greylock partner Reid Hoffman. The two visionaries discuss the importance of consistency when scaling company culture, tactics to push forward new strategies with your board of directors, and steps to mitigate the unintended risks of blitzscaling.
 
Greylock's invite-only event hosted CEOs, company founders and top CXOs to discuss the impact of blitzscaling across today's leading companies and ways that Microsoft is applying these techniques as an established company. Below are key takeaways and quotes from the discussion.

Nov 13 2018

1hr 1min

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Rank #10: The Art of Interviewing 10x Engineers with Dan Portillo and Wade Chambers | Greymatter

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Following their podcast on managing technical teams, Greylock Talent Partner Dan Portillo and Twitter Head of Revenue Engineering Wade Chambers pair up for another podcast on recruiting and interviewing engineers. Wade outlines the processes he’s developed through years of management and building out teams at Yahoo, Proofpoint, TellApart and now Twitter.

Aug 17 2016

43mins

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Rank #11: Building A Team Of Inspirational Leaders w/ Affirm CEO Max Levchin | Greymatter

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From the 2019 SFELC Summit, Affirm Founder and CEO Max Levchin on leadership qualities and the early days of PayPal.

What does it take to be a real leader? It's not about your title or past experience. Leadership is about taking care of the people within your organization and leading by example. In this episode of Greymatter, you'll hear from Ben Jun, CEO of HVF Labs and Max Levchin, Founder and CEO of Affirm. Max shares the one metric your organization should be tracking, leadership advice for new managers, and lessons learned from the early days building PayPal.

Max is a serial entrepreneur, computer scientist, philanthropist, and active investor in more than 100 startup companies. He is the Founder and CEO of Affirm, chairman of Glow, and general partner at SciFi VC. All three of these companies were created and launched from his San Francisco based innovation lab, HVF (Hard, Valuable, Fun). Earlier, Max was one of the original Co-Founders of PayPal where he served as the CTO until its acquisition by eBay in 2002.

This discussion took place at the 2019 SFELC Summit. SFELC is a curated community of 2500+ engineering leaders evolving the way leadership is implemented in the tech industry. Greylock Partners is the VC partner for SFELC, and sponsored the annual SFELC Summit which hosted top industry leaders to share management best practices and leadership advice.

Apr 23 2019

25mins

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Rank #12: Pinterest CEO Ben Silbermann Fireside with Sarah Tavel | #ProductSF

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At #ProductSF, Greylock's Sarah Tavel is joined by Pinterest co-founder Ben Silbermann to talk about the evolution of his roles as both CEO and product leader at a high growth company. Ben shares how thinks about distribution, hiring and scaling teams, and what makes a strong product manager.

#ProductSF is a product-centric event hosted by Greylock Partners. The conference brings together a community of founders, PMs, and product leaders to talk about the challenges of building new, innovative products that change lives and create habits.

Dec 06 2016

32mins

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Rank #13: Michael Dearing on Capitalism, Creativity, and Creative Destruction | Blitzscaling 03

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This is session 3 of Technology-enabled Blitzscaling, a Stanford University class taught by Reid Hoffman, John Lilly, Allen Blue, and Chris Yeh. This class features a guest lecture by venture capitalist Michael Dearing, the Founder of Harrison Metal, who is then interviewed by Reid Hoffman.

Mar 02 2016

1hr 19mins

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Rank #14: Scaling Up Snapchat with Casey Winters and Julie Zhou | Greymatter

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Snapchat’s public offering marked the biggest U.S. tech IPO since Alibaba in 2014. This milestone has put a spotlight on the social media company, with public investors digging into their long term growth potential and path to profitability. One of the increasing concerns about Snap is user growth. While Snapchat boasted 50M new daily actives users in 2016, their growth slowed down considerably at the end of the year, only adding 5M new users in Q4. This halt coincided with the launch of Instagram Stories, which many believe to be the biggest threat to Snapchat’s outlook. In 2017, Facebook has doubled down on their assault on Snap with more competitive products including Messenger Day and their new camera, featuring disappearing messages and the ability to add masks, frames and filters.
 
In our latest Greymatter podcast, we asked two experts to dissect different dimensions of Snapchat’s growth. Greylock Growth Advisor in Residence and former Pinterest Product Lead for Growth Casey Winters teamed up with former Yik Yak Director of Growth Julie Zhou to dig into whether Snapchat is at risk of losing their millennial core market, if they need to change their unique UX to move upmarket to older users, if they should be allocating resources to continue engaging with influencers, and what things they should be thinking about to scale on an international level.

Mar 31 2017

36mins

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Rank #15: Building An AI-Powered Society with AI Fund's Andrew Ng | Greymatter

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Research advances over the past five years in artificial intelligence and machine learning have caused organizations of all kinds to look for ways to apply these powerful algorithms and techniques in their businesses. Eventually, AI could have the same impact that electricity had across all industries a hundred years ago by transforming industries, displacing existing jobs and creating new ones, and requiring massive policy changes.
 
In this episode of Greymatter, Greylock’s Sarah Guo and Dr. Andrew Ng, one of the foremost leaders in AI discuss AI and ML techniques being used in industry today, areas of ongoing research, how companies can leverage this technology, and the broader impact on the future workforce.

Apr 24 2018

39mins

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Rank #16: Patrick Collison on Hiring at Stripe and the Role of a Product-Focused CEO | Blitzscaling 11

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This is session 11 of Technology-enabled Blitzscaling, a Stanford University class taught by Reid Hoffman, John Lilly, Allen Blue, and Chris Yeh. This class features John Lilly interviewing Patrick Collison, the Co-Founder of Stripe.

Mar 02 2016

1hr 19mins

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Rank #17: Scaling AI Technology In Health Care with Notable Health CEO Pranay Kapadia | Greymatter

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Notable CEO Pranay Kapadia and Greylock Partner Jerry Chen on building a health care company for the next generation.

The healthcare industry is undergoing a digital transformation as emerging technologies are revolutionizing patient care in new and exciting ways. Artificial intelligence, specifically, is poised to become a transformational force in health care. As data becomes more available, machine learning and AI solutions can automate repetitive tasks to increase productivity and allow doctors to focus on what matters most: the patient.

In this episode of Greymatter, Notable Health CEO Pranay Kapadia and Greylock partner Jerry Chen discuss characteristics to look for in a founding team, how to successfully partner with large enterprises, and AI trends in the healthcare industry and beyond.

Dec 04 2018

51mins

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Rank #18: Increasing Your Team's Capacity To Win with Dan Portillo and Wade Chambers | Greymatter

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Greylock Talent Partner Dan Portillo sits down with Twitter Head of Revenue Engineering Wade Chambers to discuss the art and science of managing technical teams. Wade shares personal insight into his development as a leader, and shares frameworks for structuring productive meetings, providing feedback, and optimizing for a high functioning organization.

Jul 26 2016

48mins

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Rank #19: Driving Fast Growth in B2B Companies with Casey Winters and Naomi Ionita | Greymatter

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Historically, there has been a clear divide of how to grow a B2B company and a consumer business. However, in the past 5 years, we have seen B2B companies shift from the traditional sales growth practice to techniques used by consumer startups, such as product driven growth initiatives, distribution through mobile App stores, free trials and lower price plans. Today’s leading companies like Atlassian and Twilio reached IPO levels without a traditional sales-specific approach and startups like Dropbox and Slack use growth tactics pulled right out of a consumer-oriented playbook.
In this episode of Greymatter, Invoice2go VP of Growth Naomi Ionita and Greylock Growth Advisor in Residence Casey Winters discuss their experience with growth retention and monetization at B2B companies. They share insight on monetizing your product, best practices for converting your freemium users to paying customers and advice for preventing customer churn. 
 
Both have a deep understanding of what drives user retention and paid conversion. Prior to Invoice2go, Naomi worked in mobile product management at Evernote where she founded and built the Growth team. Casey led acquisition efforts at Pinterest and ran marketing for Grubhub, where he helped the company grow from 30,000 users to over 3 million.

Aug 09 2017

36mins

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Rank #20: How To Inject Speed and Transparency Into Your Startup with Rubrik CEO Bipul Sinha | Greymatter

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For startups, it's all about being the first to get to scale in a competitive market. Startups that build solid company practices around speed, transparency and market discovery can rapidly go to market and quickly defeat larger incumbents. This episode of Greymatter features Rubrik CEO Bipul Sinha (https://www.rubrik.com/company/about/#founders-modal) and Greylock partner Asheem Chandna (https://www.greylock.com/team/#asheem-chandna). The two enterprise tech leaders share actionable advice to inject speed into your startup, tips to implement radical transparency throughout your company, and strategies for due diligence of your product/market fit.

Both Bipul and Asheem have a deep understanding of what it takes to start and scale the next generation of enterprise-focused tech companies. Today, Rubrik (https://www.rubrik.com/) is considered the fastest growing enterprise software company; in just a few years, the company has a $300M global run rate and more than 800 employees. At Greylock, Asheem has incubated and invested in more than dozens of technology companies, many of which have gone public or have been acquired in strong M&A outcomes including Palo Alto Networks (PANW), AppDynamics and Skyhigh Networks.

May 02 2018

37mins

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