Cover image of Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media

Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media

An exploration of sports content, storytelling, digital and social media. Speaking to players, executives, coaches, creators, journalist and specialist about their sporting passions.

Ranked #1

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Mario Leo: Football Digital Media predictions 2020

Mario Leo: Football Digital Media predictions 2020

What has and has not changed in 2019 Has the label ‘digital’ disappeared the movement of digital talent Clubs can mone... Read more

1 Jan 2020

1hr 37mins

Ranked #2

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Steve Bunce: The 'sweet science' of storytelling

Steve Bunce: The 'sweet science' of storytelling

TOPICSLeprechauns - McGuigan v Pedrosa and Eubank v Close IIThe T-junction narratives of Joshua v Ruiz IIThe Daily Mirro... Read more

6 Feb 2020

1hr 29mins

Ranked #3

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Jon Lansdown: How to rebrand a football club

Jon Lansdown: How to rebrand a football club

TOPICSThe Bristol Sports model that sits “behind the teams”The efficiencies that this model brings Why rebrand Bristol C... Read more

13 Dec 2019

Ranked #4

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Mads Davidsen: How to create sustainable success at a football club

Mads Davidsen: How to create sustainable success at a football club

TOPICSWhy 70% of football results are decided by economics, 10% luck, but what about the 20%?The academic approachThe bo... Read more

25 Jan 2020

1hr 8mins

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Ranked #5

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Oscar Ugaz: Can football clubs integrate esports (and vice versa)?

Oscar Ugaz: Can football clubs integrate esports (and vice versa)?

TOPICSThe problems surrounding football clubs entering the esports marketThe “extreme contortion” that football clubs ar... Read more

3 Nov 2019

57mins

Ranked #6

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Matthew Porter: How we learned to 'love the darts'

Matthew Porter: How we learned to 'love the darts'

TOPICSThe importance of running a high-quality eventKeeping the standard high despite the crowded calendarGrowing the PD... Read more

20 Nov 2019

48mins

Ranked #7

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Adrian Warner: Redundancy and re-evaluation in sports media after COVID-19

Adrian Warner: Redundancy and re-evaluation in sports media after COVID-19

Adrian WarnerLike everything else, the sports media industry may be irrevocably changed in the wake of the Coronavirus c... Read more

6 May 2020

1hr 3mins

Ranked #8

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Michael Calvin: How to write a sports book

Michael Calvin: How to write a sports book

Why did he choose to move into authorship?How has he chosen the subjects for solo projects?How did the fly-on-the-wall b... Read more

24 Mar 2020

1hr 21mins

Ranked #9

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Panagiotis Aroniadis: How to start the first club OTT channel in Europe

Panagiotis Aroniadis: How to start the first club OTT channel in Europe

The origins of the PAOK OTT platform and the issues with the broadcasting dealLearnings from the first two years when th... Read more

26 Feb 2020

51mins

Ranked #10

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Nicola Palios: How to create a community football club

Nicola Palios: How to create a community football club

TOPICS Do they consider themselves a success story?The acceptance that was an emotional decision to buy the clubHow a co... Read more

17 Feb 2020

1hr 4mins

Ranked #11

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Tim Hinchey: Medals, membership and fast-lane change

Tim Hinchey: Medals, membership and fast-lane change

TopicsHis early work at USA SwimmingThe issues of modernisationCommunicating with swim parentsLaunching into CRM and the... Read more

24 Sep 2019

51mins

Ranked #12

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Alex Fynn: Can Spurs take the final step?

Alex Fynn: Can Spurs take the final step?

TOPICSCreating the first ad selling tickets for Tottenham in the mid-80s with “Mrs Riddlington and Peter Cook”But “adver... Read more

20 Sep 2019

1hr 1min

Ranked #13

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Nick Callow: How to run a sports news agency

Nick Callow: How to run a sports news agency

TOPICSWhat a sports agency doesHow the “managed decline” of the newspaper industry has affected their business and the c... Read more

11 Aug 2019

1hr 2mins

Ranked #14

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Mark Bradley: How to create a ‘Fan Experience' strategy

Mark Bradley: How to create a ‘Fan Experience' strategy

TOPICSWhat do we mean by the ‘Fan Experience’?Why they are obsessed with families and use them as a catalystThe concept ... Read more

15 Jul 2019

1hr 12mins

Ranked #15

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Bas Schnater: Starting a CRM ecosystem at a 'smaller' sports club

Bas Schnater: Starting a CRM ecosystem at a 'smaller' sports club

TOPICSMoving from academia to the practical side of footballHow they started their CRM systemWhere the data was stored i... Read more

20 Jun 2019

52mins

Ranked #16

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Jacqui Oatley: How women in football are raising their voice

Jacqui Oatley: How women in football are raising their voice

Topics2:30 Looking back on the publicity when she became the first female commentator on Match of the Day“I didn’t want ... Read more

17 May 2019

1hr 8mins

Ranked #17

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Egor Kretsan: Zenit St Petersburg - bold, brash and speaking 15 languages

Egor Kretsan: Zenit St Petersburg - bold, brash and speaking 15 languages

TopicsOutlining Zenit’s multi-lingual strategy. How many languages and why they started in PersianWhy they don’t use age... Read more

26 Apr 2019

1hr 7mins

Ranked #18

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Julian Valentin: Rockies, social media and ballpark figures

Julian Valentin: Rockies, social media and ballpark figures

TOPICS3:00 The Rockies content strategy in a nutshell3.50 The targeting and segmenting5:00 Coping with that huge number ... Read more

22 Mar 2019

Ranked #19

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Alex Fynn: The 'Spiritual Godfather of the Premier League'* outlines his European vision

Alex Fynn: The 'Spiritual Godfather of the Premier League'* outlines his European vision

TOPICSHow far away is the Premier League from the vision he put forward in his part of the original blueprintWhy he is u... Read more

26 Feb 2019

1hr 1min

Ranked #20

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Jordan Gardner: Growing US soccer players on a foreign field

Jordan Gardner: Growing US soccer players on a foreign field

TOPICSHow he got startedThe logic behind his approach“You can't run a sports club, just like a business. But you shouldn... Read more

20 Feb 2019

38mins

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