Oscar Ugaz's guest appearances

Oscar Ugaz

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media

Content Ideas

SportIn Global

Pearse Connolly

Fiona Green

David Fowler

Colin Kelly

Chris Harris

Michael Conley

Jesse Cole

David Reyes

Paul Greenberg

David MacKay

Andrew Collins

David Higgins

Dennis Yu

Rob Mills

Ben Reynolds

OwlTail

TOPICSThe problems surrounding football clubs entering the esports marketThe “extreme contortion” that football clubs are trying to pull offThe true threat to football from esportsWhat lessons have we learned from what has not workedWill football clubs be prepared to accept a subservient role to games publishers?Why esports is a media business not a sports business and the players are entertainers, not athletesShould football clubs enter the esports market while it is cheap even though they might not have a clear strategy?Why Leagues can take a more strategic approachFantasy games rather than sports are the best avenue for esportsThe unfair comparison of TV and gaming audiences. They are both “made-up metrics”What would early scandals in esports do to the brand value of the sport?Why the biggest problem in esports is the word “sports”Managing player contracts in esports?What if football ignores esports?Is esports better prepared for modern patterns of consumptionThe little signals of a potential downturn in TV sports rightsOscar’s advice to the football industry on embracing esportsTaking the lead from MLB Advanced Media and creating “platforms”

TOPICSThe problems surrounding football clubs entering the esports marketThe “extreme contortion” that football clubs are trying to pull offThe true threat to football from esportsWhat lessons have we learned from what has not workedWill football clubs be prepared to accept a subservient role to games publishers?Why esports is a media business not a sports business and the players are entertainers, not athletesShould football clubs enter the esports market while it is cheap even though they might not have a clear strategy?Why Leagues can take a more strategic approachFantasy games rather than sports are the best avenue for esportsThe unfair comparison of TV and gaming audiences. They are both “made-up metrics”What would early scandals in esports do to the brand value of the sport?Why the biggest problem in esports is the word “sports”Managing player contracts in esports?What if football ignores esports?Is esports better prepared for modern patterns of consumptionThe little signals of a potential downturn in TV sports rightsOscar’s advice to the football industry on embracing esportsTaking the lead from MLB Advanced Media and creating “platforms”

Oscar Ugaz: Can football clubs integrate esports (and vice versa)?

Oscar Ugaz, es un peruano afincado en Europa que ha manejado las estrategias digitales de marcas globales como Real Madrid, SAB Miller, Toyota y Promperú. En los últimos años se ha orientado a explorar cómo el mundo digital ha cambiado la manera de hacer negocios en la industria deportiva. En este episodio de #ContentIdeas conversa con Raúl Tola sobre la semejanza del proceso de consolidación de los equipos de fútbol con el de las marcas. Además, comparte la forma cómo se adaptan los nuevos modelos y formas de consumo en el mundo del deporte para generar espectáculos interesantes y experiencias auténticas enfocadas en los hinchas.

Oscar Ugaz: “El conflicto entre equipos de fútbol genera historias”.

David Morris

On this week's podcast we chat with Oscar Ugaz about the European sports digital scene and his time at Real Madrid. Included in this episode is a sneak peek at our interview with David Morris Sochi silver medalist in the aerials from our chat on Beers, Blokes &amp; Business. Full show notes - https://sportsgeekhq.com/podcast/oscar-ugaz/

On this week's podcast we chat with <a href="http://fr.linkedin.com/in/oscarugaz" rel="nofollow" target="_blank">Oscar Ugaz</a> about the European sports digital scene and his time at <a href="https://www.realmadrid.com/" rel="nofollow" target="_blank">Real Madrid</a>. Included in this episode is a sneak peek at our interview with <a href="http://au.linkedin.com/in/aerialskier" rel="nofollow" target="_blank">David Morris</a> Sochi silver medalist in the aerials from our chat on Beers, Blokes &amp; Business. Full show notes - <a href="https://sportsgeekhq.com/podcast/oscar-ugaz/" rel="nofollow" target="_blank">https://sportsgeekhq.com/podcast/oscar-ugaz/</a>

Oscar Ugaz on #digisport trends and David Morris #Sochi2014 Silver Medallist