Kate Toon

Join Kate Toon and I as we chat about growing a business whilst being a parent and all the highs and lows that come with it! Kate Toon recently published a brand-new book "Six Figures in School Hours". It's an honest and practical handbook covering mindset, productivity, money, family and self-care - a must read for anyone in the messy middle of building your business.  She is also hosting the Digital Marketing Collective Conference in Sydney in October. Find out the details here.See omnystudio.com/listener for privacy information.

Join Kate Toon and I as we chat about growing a business whilst being a parent and all the highs and lows that come with it! Kate Toon recently published a brand-new book <a href="https://www.katetoon.com/writing/books/six-figures-in-school-hours/" rel="nofollow" target="_blank">"Six Figures in School Hours"</a>. It's an honest and practical handbook covering mindset, productivity, money, family and self-care - a must read for anyone in the messy middle of building your business.  She is also hosting the Digital Marketing Collective Conference in Sydney in October. Find out the details <a href="https://www.katetoon.com/the-digital-marketing-collective-conference/" rel="nofollow" target="_blank">here.</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Mum guilt, marketing and money with Kate Toon

Welcome to a new segment on the podcast: Coaching Conversations! This is where I expand on the conversations I'm having with clients inside my 12-month mastermind for female eCommerce founders, eComm Scale Strong.  This week's coaching conversation is around helping a new client in the skincare niche, scale from $20k months where she has been stuck, all the way to $50-80k months which is her big juicy goal!  Listen in on how we're approaching this strategy and how I use my signature scaling framework "Purposeful, Practical and Profitable" to ensure we're building a business and marketing plan that is intentional, realistic and has a high ROI for this busy founder. Applications are now open for eComm Scale Strong!  The mastermind to help you scale from 6 figures to multi-six, seven and beyond!  The next round of amazing women starts in August. If it's time to finally got more strategy and more support so you can smash through your current revenue and profit and get some more ease and flow into your marketing (and life!) then this mastermind is for you.  Fill in the application form here and we can make time to chat on the phone.  Lisa Byrne eCommerce Marketing Coach for Women  https://lisabyrne.com.au/ See omnystudio.com/listener for privacy information.

Welcome to a new segment on the podcast: Coaching Conversations! This is where I expand on the conversations I'm having with clients inside my 12-month mastermind for female eCommerce founders, <a href="https://www.lisabyrne.co/ess-application" rel="nofollow" target="_blank">eComm Scale Strong. </a> This week's coaching conversation is around helping a new client in the skincare niche, scale from $20k months where she has been stuck, all the way to $50-80k months which is her big juicy goal!  Listen in on how we're approaching this strategy and how I use my signature scaling framework "Purposeful, Practical and Profitable" to ensure we're building a business and marketing plan that is intentional, realistic and has a high ROI for this busy founder. Applications are now open for<a href="https://www.lisabyrne.co/ess-application" rel="nofollow" target="_blank"> eComm Scale Strong! </a> The mastermind to help you scale from 6 figures to multi-six, seven and beyond!  The next round of amazing women starts in August. If it's time to finally got more strategy and more support so you can smash through your current revenue and profit and get some more ease and flow into your marketing (and life!) then this mastermind is for you.  Fill in the application form <a href="https://www.lisabyrne.co/ess-application" rel="nofollow" target="_blank">here</a> and we can make time to chat on the phone.  Lisa Byrne eCommerce Marketing Coach for Women  <a href="https://lisabyrne.com.au/" rel="nofollow" target="_blank">https://lisabyrne.com.au/</a> See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Coaching Conversations: Scaling from $20k months to $80k months

5 ways to increase your profit long-term by nailing the basics and creating new habits. Today we're covering:  How to create an eCommerce marketing strategy and strong business foundations first Get to know your marketing and financial numbers such as your gross profit, costs of goods sold and net profit.  How setting clearer, bigger goals means your actions and results will be bigger How to increase the price of your products to increase profits   How to decrease costs to increase profits in your eCommerce business   This episode is brought to you by eComm Grow Strong. Don't spend a dollar on Facebook ads, Google ads, agencies or freelancers until you have done this course!  EGS is my 12-week coaching program and course for women in the early years of their with product-based businesses or online stores who struggle with marketing and want to reach $5k-$10k months without the hustle.  We officially kick Start late June but you can get instant access right now by snapping up the early bird offer! ⬇️ https://www.lisabyrne.co/egsSee omnystudio.com/listener for privacy information.

5 ways to increase your profit long-term by nailing the basics and creating new habits. Today we're covering: <ul> <li>How to create an eCommerce marketing strategy and strong business foundations first</li> <li>Get to know your marketing and financial numbers such as your gross profit, costs of goods sold and net profit. </li> <li>How setting clearer, bigger goals means your actions and results will be bigger</li> <li>How to increase the price of your products to increase profits  </li> <li>How to decrease costs to increase profits in your eCommerce business </li> </ul> This episode is brought to you by <a href="https://www.lisabyrne.co/egs" rel="nofollow" target="_blank">eComm Grow Strong.</a> Don't spend a dollar on Facebook ads, Google ads, agencies or freelancers until you have done this course!  EGS is my 12-week coaching program and course for women in the early years of their with product-based businesses or online stores who struggle with marketing and want to reach $5k-$10k months without the hustle.  We officially kick Start late June but you can get instant access right now by snapping up the early bird offer! ⬇️ <a href="https://www.lisabyrne.co/egs" rel="nofollow" target="_blank">https://www.lisabyrne.co/egs</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

5 Ways To Achieve Lasting Profitability

Meet Anna Van Dijk, a long-time client and owner of two much-loved eCommerce brands LuncBox Mini and Krumbs Co. Anna has built a million-dollar business in just 5 years by focusing on helping and connecting with ideal customers through video.  This episode is brought to you by eComm Grow Strong. Doors open to the waitlist in June!  EGS is my 12-week coaching program and course for women in the early years of their with product-based businesses or online stores who struggle with marketing and want to reach $5k-$10k months without the hustle.  Save $200 and get extra bonuses when your name is on the waitlist 🥳 https://www.lisabyrne.co/egsSee omnystudio.com/listener for privacy information.

Meet Anna Van Dijk, a long-time client and owner of two much-loved eCommerce brands LuncBox Mini and Krumbs Co. Anna has built a million-dollar business in just 5 years by focusing on helping and connecting with ideal customers through video.  This episode is brought to you by <a href="https://www.lisabyrne.co/egs" rel="nofollow" target="_blank">eComm Grow Strong.</a> Doors open to the waitlist in June!  EGS is my 12-week coaching program and course for women in the early years of their with product-based businesses or online stores who struggle with marketing and want to reach $5k-$10k months without the hustle.  Save $200 and get extra bonuses when your name is on the waitlist 🥳 <a href="https://www.lisabyrne.co/egs" rel="nofollow" target="_blank">https://www.lisabyrne.co/egs</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

How Anna Built a Million Dollar Business Using Video Marketing

Welcome to a new segment on the podcast: Coaching Conversations! This is where I expand on the conversations I'm having with clients inside eComm Grow Strong and my mastermind clients inside eComm Scale Strong.  This week's coaching conversation is around profitability. I'm currently working with a client whose goal is to double her annual revenue, but she struggles with cash flow. In this episode, we talk about the importance of ensuring your business is operating as efficiently as possible before investing more time and money into marketing. This episode is brought to you by eComm Scale Strong.  The mastermind to help you scale from 6 figures to multi-six, seven and beyond!  The next round of amazing women start in August. If it's time to finally got more strategy and more support so you can smash through your current revenue and profit and get some more ease and flow into your marketing (and life!) then this mastermind is for you.  Fill in the application form here and we can make a time to chat on the phone.  Lisa x  See omnystudio.com/listener for privacy information.

Welcome to a new segment on the podcast: Coaching Conversations! This is where I expand on the conversations I'm having with clients inside eComm Grow Strong and my mastermind clients inside eComm Scale Strong.  This week's coaching conversation is around profitability. I'm currently working with a client whose goal is to double her annual revenue, but she struggles with cash flow. In this episode, we talk about the importance of ensuring your business is operating as efficiently as possible before investing more time and money into marketing. This episode is brought to you by<a href="https://www.lisabyrne.co/ess-application" rel="nofollow" target="_blank"> eComm Scale Strong. </a> The mastermind to help you scale from 6 figures to multi-six, seven and beyond!  The next round of amazing women start in August. If it's time to finally got more strategy and more support so you can smash through your current revenue and profit and get some more ease and flow into your marketing (and life!) then this mastermind is for you.  Fill in the application form <a href="https://www.lisabyrne.co/ess-application" rel="nofollow" target="_blank">here</a> and we can make a time to chat on the phone.  Lisa x See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Coaching Conversations: Decrease Costs, Increase Profit

What do successful female founders of seven-figure eCommerce brands have in common? What actions do they take? Where do they focus? What do they invest in and what kind of mindset do they have? In today's episode, I'm breaking down the common traits, beliefs, actions and characteristics of the women I have worked with who have reached and exceeded that illustrious 7 figure eCommerce business so you can take even a smidge as inspiration to step into your own confidence and power as the CEO of your brand. If you would like my help to do this over the next 12 months, there are 4 spots left for eComm Scale Strong!  Find out all the details and apply so we can chat on the phone to see if this is your next best step. https://www.lisabyrne.co/ess-application   See omnystudio.com/listener for privacy information.

What do successful female founders of seven-figure eCommerce brands have in common? What actions do they take? Where do they focus? What do they invest in and what kind of mindset do they have? In today's episode, I'm breaking down the common traits, beliefs, actions and characteristics of the women I have worked with who have reached and exceeded that illustrious 7 figure eCommerce business so you can take even a smidge as inspiration to step into your own confidence and power as the CEO of your brand. If you would like my help to do this over the next 12 months, there are 4 spots left for <a href="https://www.lisabyrne.co/ess-application" rel="nofollow" target="_blank">eComm Scale Strong! </a> Find out all the details and apply so we can chat on the phone to see if this is your next best step. <a href="https://www.lisabyrne.co/ess-application" rel="nofollow" target="_blank">https://www.lisabyrne.co/ess-application</a> See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

7 Characteristics of 7-Figure Founders

Anita Siek

One thing I see missing in marketing every single day, is killer copy and clear messaging. I have dedicated an entire module to it inside eComm Grow Strong because words sell. I am obsessed with great copy, so when Anita Siek from  Wordfetti came onto the  eCommerce Marketing Society podcast  I was in marketing nerd heaven! Anita is also a quirky, funny and smart character too - that's my type of gal! 👯‍♀️ We chat:  How Anita helps brands be radically different ⚡️ Why your customers need to hear YOUR voice 📣 Why you need to get loud and proud about your amazingness 🥇 Why you need to send more emails 📧 Why you need to be obsessed with the problem your customer is experiencing 🔎 Trends and predictions for 2023 🔮  There are so many golden nuggets in this episode, so pay attention! Are you a six figure founder and want to grow to multi-six, seven figures and beyond and STILL have time off, feel calm and in control? Then I'd love to invite you to join the waitlist for eComm Scale Strong!  A small, intimate and transformational 12-month coaching container for women with 6-figure eCommerce businesses ready to build 7-figure empires (without working harder).  There are only 10 spaces available and applications close on March 31st, 2023.  Add your name here and I will be in touch within 24 hours https://www.lisabyrne.co/ess-waitlist See omnystudio.com/listener for privacy information.

One thing I see missing in marketing every single day, is killer copy and clear messaging. I have dedicated an entire module to it inside eComm Grow Strong because words sell. I am obsessed with great copy, so when Anita Siek from <a href="https://wordfettigroup.com/" rel="nofollow" target="_blank"> Wordfetti</a> came onto the <a href="https://podcasts.apple.com/au/podcast/ecommerce-marketing-society-with-lisa-byrne/id1544686717" rel="nofollow" target="_blank"> eCommerce Marketing Society podcast </a> I was in marketing nerd heaven! Anita is also a quirky, funny and smart character too - that's my type of gal! 👯‍♀️ We chat: <ul> <li>How Anita helps brands be radically different ⚡️</li> <li>Why your customers need to hear YOUR voice 📣</li> <li>Why you need to get loud and proud about your amazingness 🥇</li> <li>Why you need to send more emails 📧</li> <li>Why you need to be obsessed with the problem your customer is experiencing 🔎</li> <li>Trends and predictions for 2023 🔮</li> </ul> There are so many golden nuggets in this episode, so pay attention! Are you a six figure founder and want to grow to multi-six, seven figures and beyond and STILL have time off, feel calm and in control? Then I'd love to invite you to join the waitlist for <a href="https://www.lisabyrne.co/ess-waitlist" rel="nofollow" target="_blank">eComm Scale Strong</a>!  A small, intimate and transformational 12-month coaching container for women with 6-figure eCommerce businesses ready to build 7-figure empires (without working harder).  There are only 10 spaces available and applications close on March 31st, 2023.  Add your name here and I will be in touch within 24 hours <a href="https://www.lisabyrne.co/ess-waitlist" rel="nofollow" target="_blank">https://www.lisabyrne.co/ess-waitlist</a> See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

How killer copy will help you sell more with Anita Siek from Wordfetti

Meet Sandra the Founder of Mizzie the Kangaroo.  Sandra joined eComm Grow Strong in 2022 after already putting two of her employees through the program, she decided she needed to take control of her own growth by ensuring her foundations were rock solid and she had the right organic marketing strategy in place.  Sandra is an incredible woman who has led her business through some of the most extreme challenges a business can face, like disastrous Australian floods, a global pandemic that hit her wholesale revenue hard and difficult staff changes.  But nothing is going to stop Sandra or Mizzie from bouncing around the globe and helping parents and children learn through play.  Take a listen to this inspiring story of turning lemons into lemonade and never, ever losing sight of that big purpose and goal.  Are you a six figure founder and want to grow to multi-six, seven figures and beyond and STILL have time off, feel calm and in control? Then I'd love to invite you to join the waitlist for eComm Scale Strong!  A small, intimate and transformational 12-month coaching container for women with 6-figure eCommerce businesses ready to build 7-figure empires (without working harder).  There are only 10 spaces available and applications close on March 31st, 2023.  Add your name here and I will be in touch within 24 hours https://www.lisabyrne.co/ess-waitlist   See omnystudio.com/listener for privacy information.

Meet Sandra the Founder of Mizzie the Kangaroo.  Sandra joined eComm Grow Strong in 2022 after already putting two of her employees through the program, she decided she needed to take control of her own growth by ensuring her foundations were rock solid and she had the right organic marketing strategy in place.  Sandra is an incredible woman who has led her business through some of the most extreme challenges a business can face, like disastrous Australian floods, a global pandemic that hit her wholesale revenue hard and difficult staff changes.  But nothing is going to stop Sandra or Mizzie from bouncing around the globe and helping parents and children learn through play.  Take a listen to this inspiring story of turning lemons into lemonade and never, ever losing sight of that big purpose and goal.  Are you a six figure founder and want to grow to multi-six, seven figures and beyond and STILL have time off, feel calm and in control? Then I'd love to invite you to join the waitlist for <a href="https://www.lisabyrne.co/ess-waitlist" rel="nofollow" target="_blank">eComm Scale Strong</a>!  A small, intimate and transformational 12-month coaching container for women with 6-figure eCommerce businesses ready to build 7-figure empires (without working harder).  There are only 10 spaces available and applications close on March 31st, 2023.  Add your name here and I will be in touch within 24 hours <a href="https://www.lisabyrne.co/ess-waitlist" rel="nofollow" target="_blank">https://www.lisabyrne.co/ess-waitlist</a> See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Student Success Story: How Sandra Took Mizzie The Kangaroo Global

Meet eComm Grow Strong alumni, Miranda Kennedy, Founder of Mindful Marlo.  We talk:  The rapid change and evolution of her brand, products and mindset over the past 2 years How she decided to trust her gut and pivot her products and rebrand her business The power of investing in herself and surrounding herself with inspiring women  How mindset has been the true secret to her success  Her experience inside eComm Grow Strong and how she has been able to use it in both businesses (thank you lifetime access!)   Are you a six figure founder and want to grow to multi-six, seven figures and beyond and STILL have time off, feel calm and in control? Then I'd love to invite you to join the waitlist for eComm Scale Strong!  A small, intimate and transformational 12-month coaching container for women with 6-figure eCommerce businesses ready to build 7-figure empires (without working harder).  There are only 10 spaces available and applications close on March 31st, 2023.  Add your name here and I will be in touch within 24 hours https://www.lisabyrne.co/ess-waitlist See omnystudio.com/listener for privacy information.

Meet eComm Grow Strong alumni, Miranda Kennedy, Founder of Mindful Marlo.  We talk: <ul> <li>The rapid change and evolution of her brand, products and mindset over the past 2 years</li> <li>How she decided to trust her gut and pivot her products and rebrand her business</li> <li>The power of investing in herself and surrounding herself with inspiring women </li> <li>How mindset has been the true secret to her success </li> <li>Her experience inside eComm Grow Strong and how she has been able to use it in both businesses (thank you lifetime access!) </li> </ul> Are you a six figure founder and want to grow to multi-six, seven figures and beyond and STILL have time off, feel calm and in control? Then I'd love to invite you to join the waitlist for <a href="https://www.lisabyrne.co/ess-waitlist" rel="nofollow" target="_blank">eComm Scale Strong</a>!  A small, intimate and transformational 12-month coaching container for women with 6-figure eCommerce businesses ready to build 7-figure empires (without working harder).  There are only 10 spaces available and applications close on March 31st, 2023.  Add your name here and I will be in touch within 24 hours <a href="https://www.lisabyrne.co/ess-waitlist" rel="nofollow" target="_blank">https://www.lisabyrne.co/ess-waitlist</a> See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Student Success Story: Pivoting Products & Trusting Your Gut with Miranda from Mindful Marlo

When I first started my business I knew I needed help. I didn't want to waste time faffing about so I was ready to invest in help. But what kind of help was best for me?  A course, group program or mastermind? It was so confusing!  Fast forward 6+ years and not only have I done all of the above, I've also created all of the above.  In this episode of the eCommerce Marketing Society podcast, I'm going through the pros and cons of each to help you understand what the next best step is for you.  Are you a six figure founder and want to grow to multi-six, seven figures and beyond and STILL have time off, feel calm and in control? Then I'd love to invite you to join the waitlist for eComm Scale Strong!  A small, intimate and transformational 12-month coaching container for women with 6-figure eCommerce businesses ready to build 7-figure empires (without working harder).  There are only 10 spaces available and applications close on March 31st, 2023.  Add your name here and I will be in touch within 24 hours https://www.lisabyrne.co/ess-waitlist       See omnystudio.com/listener for privacy information.

When I first started my business I knew I needed help. I didn't want to waste time faffing about so I was ready to invest in help. But what kind of help was best for me?  A course, group program or mastermind? It was so confusing!  Fast forward 6+ years and not only have I done all of the above, I've also created all of the above.  In this episode of the eCommerce Marketing Society podcast, I'm going through the pros and cons of each to help you understand what the next best step is for you.  Are you a six figure founder and want to grow to multi-six, seven figures and beyond and STILL have time off, feel calm and in control? Then I'd love to invite you to join the waitlist for <a href="https://www.lisabyrne.co/ess-waitlist" rel="nofollow" target="_blank">eComm Scale Strong</a>!  A small, intimate and transformational 12-month coaching container for women with 6-figure eCommerce businesses ready to build 7-figure empires (without working harder).  There are only 10 spaces available and applications close on March 31st, 2023.  Add your name here and I will be in touch within 24 hours <a href="https://www.lisabyrne.co/ess-waitlist" rel="nofollow" target="_blank">https://www.lisabyrne.co/ess-waitlist</a> See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Course, Group Program or Mastermind - Which Is Best For You?

If you are an online store owner or eCommerce brand founder, you have FINALLY found your village! This podcast is for women growing their eCommerce business yet struggling with marketing, brand, direction, and how to get more sales. You will learn from and be inspired by the most exciting and successful female founders and marketing experts in the industry as they share their lessons on marketing, mindset, makin’ more sales, and how to ease the business growing pains  I’m Lisa Byrne, an eCommerce Marketing Mentor for women with more than 22 years of experience in marketing. I’m a Mum of 2, an online shopping addict, a secret introvert, and a massive champion for women in business.    eComm Grow Strong - 12-week Course &amp; Coaching Program  https://lisabyrne.com.au/ecomm-grow-strong/   eComm Scale Strong Mastermind   https://www.lisabyrne.co/ess-application    Follow me on Instagram https://www.instagram.com/lisabyrnemarketing/

eComm Grow Strong Student Success Story - Laura Turner, Wild Indiana  When you're a Mum of three children, you need to create a business that works for you and your family - which as you know is easier said than done!  Laura Turner is the founder of Wild Indiana, a mum of three young children (whom she homeschools by the way!) and a recent graduate of eComm Grow Strong.  And I want to know, how the heck does she do it all?!  Laura is so generous with us today, sharing how she manages her incredibly successful eCommerce business whilst homeschooling her kids.  Hint: she realised she couldn't do it all! We chat:  How she started her business When she first started to hire a team  Pivoting from handmade products so she could scale Moving to a 3PL warehouse  Working with a VA to get more done  And of course, her experience in eComm Grow Strong and the changes she has made since.   Take a listen, you'll love it! Are you a six figure founder and want to grow to multi-six, seven figures and beyond and STILL have time off, feel calm and in control? Then I'd love to invite you to join the waitlist for eComm Scale Strong!  A small, intimate and transformational 12-month coaching container for women with 6-figure eCommerce businesses ready to build 7-figure empires (without working harder).  There are only 10 spaces available and applications close on March 31st, 2023.  Add your name here and I will be in touch within 24 hours https://www.lisabyrne.co/ess-waitlist   See omnystudio.com/listener for privacy information.

eComm Grow Strong Student Success Story - Laura Turner, Wild Indiana  When you're a Mum of three children, you need to create a business that works for you and your family - which as you know is easier said than done!  Laura Turner is the founder of Wild Indiana, a mum of three young children (whom she homeschools by the way!) and a recent graduate of eComm Grow Strong.  And I want to know, how the heck does she do it all?!  Laura is so generous with us today, sharing how she manages her incredibly successful eCommerce business whilst homeschooling her kids.  Hint: she realised she couldn't do it all! We chat: <ul> <li>How she started her business</li> <li>When she first started to hire a team </li> <li>Pivoting from handmade products so she could scale</li> <li>Moving to a 3PL warehouse </li> <li>Working with a VA to get more done </li> <li>And of course, her experience in eComm Grow Strong and the changes she has made since. </li> </ul> Take a listen, you'll love it! Are you a six figure founder and want to grow to multi-six, seven figures and beyond and STILL have time off, feel calm and in control? Then I'd love to invite you to join the waitlist for <a href="https://www.lisabyrne.co/ess-waitlist" rel="nofollow" target="_blank">eComm Scale Strong</a>!  A small, intimate and transformational 12-month coaching container for women with 6-figure eCommerce businesses ready to build 7-figure empires (without working harder).  There are only 10 spaces available and applications close on March 31st, 2023.  Add your name here and I will be in touch within 24 hours <a href="https://www.lisabyrne.co/ess-waitlist" rel="nofollow" target="_blank">https://www.lisabyrne.co/ess-waitlist</a> See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Student Success Story: Laura from Wild Indiana

If you feel like you're trying really hard to market your business but the sales are slow, low, or hit a slump? Something isn't working! In episode 70 of the eCommerce Marketing Society podcast, we look at 3 reasons why your marketing isn't working and what to do about it. We cover:  What I class as "marketing &amp; brand foundations" and why they're crucial to the long-term success of every eCommerce brand  Your traffic-driving strategy and why you need one (hint: no traffic = no sales!)  Self-belief and growth mindset: why it's inextricably linked to your marketing and business growth   Ready to lay foundations, create a marketing strategy, implement an organic marketing plan and have my support for 12 weeks? Join eComm Grow Strong:   https://www.lisabyrne.co/egs See omnystudio.com/listener for privacy information.

If you feel like you're trying really hard to market your business but the sales are slow, low, or hit a slump? Something isn't working! In episode 70 of the eCommerce Marketing Society podcast, we look at 3 reasons why your marketing isn't working and what to do about it. We cover: <ol> <li>What I class as "marketing &amp; brand foundations" and why they're crucial to the long-term success of every eCommerce brand </li> <li>Your traffic-driving strategy and why you need one (hint: no traffic = no sales!) </li> <li>Self-belief and growth mindset: why it's inextricably linked to your marketing and business growth </li> </ol> Ready to lay foundations, create a marketing strategy, implement an organic marketing plan and have my support for 12 weeks? Join eComm Grow Strong:   <a href="https://www.lisabyrne.co/egs" rel="nofollow" target="_blank">https://www.lisabyrne.co/egs</a> See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

3 Reasons Why Your Marketing Isn't Working

The start of a new year is the perfect time to plan your power moves for a huge 2023! But if you're like a lot of the women I help, you're probably thinking "but I suck at planning".  Well, we are going to smash through that story today as we break down:  Why you need a plan  Common problems when you don't follow a plan  How to break down 12 months of planning into chunks How to set goals  How to plan your power moves by being strategic about your products, promotions and projects.  If you struggling with planning, marketing, direction and growth for your online store or product-based business, you need to join my group program, eComm Grow Strong.  Join eComm Grow Strong:   https://www.lisabyrne.co/egs  Follow me on Instagram: https://www.instagram.com/lisabyrnemarketing/  Work with me: https://lisabyrne.com.au/   See omnystudio.com/listener for privacy information.

The start of a new year is the perfect time to plan your power moves for a huge 2023! But if you're like a lot of the women I help, you're probably thinking "but I suck at planning".  Well, we are going to smash through that story today as we break down: <ul> <li>Why you need a plan </li> <li>Common problems when you don't follow a plan </li> <li>How to break down 12 months of planning into chunks</li> <li>How to set goals </li> <li>How to plan your power moves by being strategic about your products, promotions and projects.</li> </ul> If you struggling with planning, marketing, direction and growth for your online store or product-based business, you need to join my group program, eComm Grow Strong.  Join eComm Grow Strong:   <a href="https://www.lisabyrne.co/egs" rel="nofollow" target="_blank">https://www.lisabyrne.co/egs</a> Follow me on Instagram: <a href="https://www.instagram.com/lisabyrnemarketing/" rel="nofollow" target="_blank">https://www.instagram.com/lisabyrnemarketing/</a> Work with me: <a href="https://lisabyrne.com.au/" rel="nofollow" target="_blank">https://lisabyrne.com.au/</a> See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Plan Your 2023 Power Moves: Product, Promotions & Profit

The 4th Most Loved Episode Of 2022!  Meet Alana - Founder of NZ-based natural supplement brand, Aglow and a recent graduate from my 12-week program eComm Grow Strong. Alana's story represents so many women I meet and work with. Accomplished and confident in her past career, education and family, but when it came to promoting her products and herself, she was hiding and letting imposter syndrome stunt her growth and showing up as her true authentic self.  Also, Alana wasn't measuring her marketing metrics so during the course she realised she was throwing good money out the window by investing in paid advertising when she didn't have her marketing foundations strong and in place first. We soon changed that! Mindset and marketing go hand in hand - you truly need both to grow your online store. So if you feel like you're too scared to 'show up' and promote yourself or you might suffer from imposter syndrome, overthinking or perfectionism then this episode is going to help you a lot!  Ready to lay foundations, create a marketing strategy, implement an organic marketing plan and have my support for 12 weeks? Join eComm Grow Strong:   https://www.lisabyrne.co/egs See omnystudio.com/listener for privacy information.

The 4th Most Loved Episode Of 2022!  Meet Alana - Founder of NZ-based natural supplement brand, Aglow and a recent graduate from my 12-week program <a href=" https://www.lisabyrne.co/egs" rel="nofollow" target="_blank">eComm Grow Strong</a>. Alana's story represents so many women I meet and work with. Accomplished and confident in her past career, education and family, but when it came to promoting her products and herself, she was hiding and letting imposter syndrome stunt her growth and showing up as her true authentic self. Also, Alana wasn't measuring her marketing metrics so during the course she realised she was throwing good money out the window by investing in paid advertising when she didn't have her marketing foundations strong and in place first. We soon changed that! Mindset and marketing go hand in hand - you truly need both to grow your online store. So if you feel like you're too scared to 'show up' and promote yourself or you might suffer from imposter syndrome, overthinking or perfectionism then this episode is going to help you a lot!  Ready to lay foundations, create a marketing strategy, implement an organic marketing plan and have my support for 12 weeks? Join eComm Grow Strong:   <a href="https://www.lisabyrne.co/egs" rel="nofollow" target="_blank">https://www.lisabyrne.co/egs</a> See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

REPLAY: Student Success Story: How Alana Unlocked Success By Overcoming Imposter Syndrome

The 3rd most-downloaded episode of the eCommerce Marketing Society in 2022 was... Two of my favourite subjects colliding into one very powerful episode = money AND mindset!  I am joined by a very inspiring and clever woman, Fi Johnston. Fi is the of Peach Business Management and not only is Fi a Chartered Accountant by trade she is also a Business Strategist, Mentor and Finance Coach for purpose-led business owners.  We cover:  What is a money mindset The common barriers that women have around money and how to make more of it  The difference between men and women and how we view money  How we can overcome mindset barriers to earn more without working more  How to review your product margin and business costs to become more profitable  Why women earning more money can change the world  ECOMM GROW STRONG: DOORS ARE OPEN! Go from wondering ‘what next’ to having a simple, step-by-step marketing strategy for more traffic, sales and profit. Grow your product-based business organically (without paying for ads or agencies)  https://www.lisabyrne.co/egs  Are you a 6 figure eCommerce founder and want to reach 7 figures in the next 12 months? eComm Scale Strong is for you. I am taking on 10 new amazing female founders under my wing for 12 months starting in March.  Add your name to the waitlist to find out more. https://www.lisabyrne.co/ess-waitlist See omnystudio.com/listener for privacy information.

The 3rd most-downloaded episode of the eCommerce Marketing Society in 2022 was... Two of my favourite subjects colliding into one very powerful episode = money AND mindset!  I am joined by a very inspiring and clever woman, Fi Johnston. Fi is the of Peach Business Management and not only is Fi a Chartered Accountant by trade she is also a Business Strategist, Mentor and Finance Coach for purpose-led business owners.  We cover: <ul> <li>What is a money mindset</li> <li>The common barriers that women have around money and how to make more of it </li> <li>The difference between men and women and how we view money </li> <li>How we can overcome mindset barriers to earn more without working more </li> <li>How to review your product margin and business costs to become more profitable</li> </ul> Why women earning more money can change the world  ECOMM GROW STRONG: DOORS ARE OPEN! Go from wondering ‘what next’ to having a simple, step-by-step marketing strategy for more traffic, sales and profit. Grow your product-based business organically (without paying for ads or agencies) <a href="https://www.lisabyrne.co/egs" rel="nofollow" target="_blank">https://www.lisabyrne.co/egs</a> Are you a 6 figure eCommerce founder and want to reach 7 figures in the next 12 months? eComm Scale Strong is for you. I am taking on 10 new amazing female founders under my wing for 12 months starting in March.  Add your name to the waitlist to find out more. <a href="https://www.lisabyrne.co/ess-waitlist" rel="nofollow" target="_blank">https://www.lisabyrne.co/ess-waitlist</a> See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

REPLAY: Is Your Money Mindset Holding You Back?

The 2nd Most Loved Episode of 2022! For eCommerce brands your message, copy and brand story have never been more important! Thanks to covid we’ve seen thousands of new businesses launch - with more competition flooding every market, sometimes the only thing separating you from your competitors is what your brand looks, sounds and feels like.  In this episode, I am joined by Shan Fitzgerald who is a bold copywriter and founder of Wild Spark Copy - her "balls-to-the-wall" creative copywriting studio. With a #NoBS reputation for crafting brands through human-centred copy, Shan works with whip-smart upstarts to create charismatic brand personalities that fly off the shelf. Here is what we cover in this episode:  Why it’s critical to eCommerce success to have a brand personality that stands out How to step into your own brand personality even if it feels scary  Why your copy has to talk to humans, not an algorithm  Shan’s own business journey as a neurodivergent teacher to zero f’s given copywriter  How her lowest point helped her realise her true purpose  How life is too short to be boring or unaligned with your career  If you enjoyed this episode don't forget to leave a rating and review on iTunes! ECOMM GROW STRONG: DOORS ARE OPEN! Go from wondering ‘what next’ to having a simple, step-by-step marketing strategy for more traffic, sales and profit. Grow your product-based business organically (without paying for ads or agencies)  https://www.lisabyrne.co/egs  Are you a 6 figure eCommerce founder and want to reach 7 figures in the next 12 months? eComm Scale Strong is for you. I am taking on 10 amazing female founders under my wing for 12 months starting in March 2023.m Add your name to the waitlist to find out more! https://www.lisabyrne.co/ess-waitlist  See omnystudio.com/listener for privacy information.

The 2nd Most Loved Episode of 2022! For eCommerce brands your message, copy and brand story have never been more important! Thanks to covid we’ve seen thousands of new businesses launch - with more competition flooding every market, sometimes the only thing separating you from your competitors is what your brand looks, sounds and feels like.  In this episode, I am joined by Shan Fitzgerald who is a bold copywriter and founder of Wild Spark Copy - her "balls-to-the-wall" creative copywriting studio. With a #NoBS reputation for crafting brands through human-centred copy, Shan works with whip-smart upstarts to create charismatic brand personalities that fly off the shelf. Here is what we cover in this episode: <ul> <li>Why it’s critical to eCommerce success to have a brand personality that stands out</li> <li>How to step into your own brand personality even if it feels scary </li> <li>Why your copy has to talk to humans, not an algorithm </li> <li>Shan’s own business journey as a neurodivergent teacher to zero f’s given copywriter </li> <li>How her lowest point helped her realise her true purpose </li> <li>How life is too short to be boring or unaligned with your career</li> </ul> If you enjoyed this episode don't forget to leave a rating and review on iTunes! ECOMM GROW STRONG: DOORS ARE OPEN! Go from wondering ‘what next’ to having a simple, step-by-step marketing strategy for more traffic, sales and profit. Grow your product-based business organically (without paying for ads or agencies) <a href="https://www.lisabyrne.co/egs" rel="nofollow" target="_blank">https://www.lisabyrne.co/egs</a> Are you a 6 figure eCommerce founder and want to reach 7 figures in the next 12 months? eComm Scale Strong is for you. I am taking on 10 amazing female founders under my wing for 12 months starting in March 2023.m Add your name to the waitlist to find out more! <a href="https://www.lisabyrne.co/ess-waitlist" rel="nofollow" target="_blank">https://www.lisabyrne.co/ess-waitlist</a> See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Replay: Personality-Driven Copy for Non-Boring Brands

Savannah Sanchez

Most loved episodes of 2022! Coming in at #1... I LOVE this episode. We break down the barriers and confusion for you around the newest kid on the block - TikTok, and more specifically how eCommerce brands can use their advertising platform as a way to find new audiences and drive sales.  I am joined by Savannah Sanchez who is an expert in TikTok media buying and ad creative strategies and the founder of Social Savannah. She works directly with top eCommerce brands managing their TikTok creative content and ad campaigns.  Savannah is an accomplished marketer and media buyer who knows her stuff when it comes to understanding the paid advertising landscape for eComm brands in 2022, particularly TikTok. Savannah shares her wisdom with us covering:   What’s happening in paid advertising for eCommerce in 2022 What is working right now in paid ads Why TikTok ads are effective for eCommerce brands What is the best approach to paid advertising on TikTok What type of organic and advertising content works best on TikTok How can business owners get started How to work with content creators to save you time, effort and money What small to medium businesses are facing in 2022   If you enjoyed this episode don't forget to leave a rating and review on iTunes. Check out Savannah's services here https://thesocialsavannah.com/ ECOMM GROW STRONG: DOORS ARE OPEN! Go from wondering ‘what next’ to having a simple, step-by-step marketing strategy for more traffic, sales and profit. Grow your product-based business organically (without paying for ads or agencies)  https://www.lisabyrne.co/egs  Are you a 6 figure eCommerce founder and want to reach 7 figures in the next 12 months? eComm Scale Strong is for you. I am taking on 10 amazing female founders under my wing for 12 months starting in March 2023.m  Add your name to the waitlist to find out more! https://www.lisabyrne.co/ess-waitlist See omnystudio.com/listener for privacy information.

Most loved episodes of 2022! Coming in at #1... I LOVE this episode. We break down the barriers and confusion for you around the newest kid on the block - TikTok, and more specifically how eCommerce brands can use their advertising platform as a way to find new audiences and drive sales.  I am joined by Savannah Sanchez who is an expert in TikTok media buying and ad creative strategies and the founder of Social Savannah. She works directly with top eCommerce brands managing their TikTok creative content and ad campaigns.  Savannah is an accomplished marketer and media buyer who knows her stuff when it comes to understanding the paid advertising landscape for eComm brands in 2022, particularly TikTok. Savannah shares her wisdom with us covering:  <ul> <li>What’s happening in paid advertising for eCommerce in 2022</li> <li>What is working right now in paid ads</li> <li>Why TikTok ads are effective for eCommerce brands</li> <li>What is the best approach to paid advertising on TikTok</li> <li>What type of organic and advertising content works best on TikTok</li> <li>How can business owners get started</li> <li>How to work with content creators to save you time, effort and money</li> <li>What small to medium businesses are facing in 2022 </li> </ul> If you enjoyed this episode don't forget to leave a rating and review on iTunes. Check out Savannah's services here<a href="https://thesocialsavannah.com/" rel="nofollow" target="_blank"> https://thesocialsavannah.com/</a> ECOMM GROW STRONG: DOORS ARE OPEN! Go from wondering ‘what next’ to having a simple, step-by-step marketing strategy for more traffic, sales and profit. Grow your product-based business organically (without paying for ads or agencies) <a href="https://www.lisabyrne.co/egs" rel="nofollow" target="_blank">https://www.lisabyrne.co/egs</a> Are you a 6 figure eCommerce founder and want to reach 7 figures in the next 12 months? eComm Scale Strong is for you. I am taking on 10 amazing female founders under my wing for 12 months starting in March 2023.m  Add your name to the waitlist to find out more! <a href="https://www.lisabyrne.co/ess-waitlist" rel="nofollow" target="_blank">https://www.lisabyrne.co/ess-waitlist</a> See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

REPLAY: TikTok Advertising for eCommerce with Savannah Sanchez

Do you make time to sit down at the end of the year and reflect on the past 12 months so you can make more informed plans and decisions the following year? If not, you can start today by listening to this episode and using the free template I have created for you. Get the free Year In Review template here: https://www.lisabyrne.co/ep64  ECOMM GROW STRONG: DOORS ARE OPEN! Go from wondering ‘what next’ to having a simple, step-by-step marketing strategy for more traffic, sales and profit. Grow your product-based business organically (without paying for ads or agencies)  https://www.lisabyrne.co/egs  Are you a 6 figure eCommerce founder and you want to reach 7 figures in the next 12 months? eComm Scale Strong is for you. I am taking on 10 new amazing female founders under my wing for 12 months starting in March.  Add your name to the waitlist to find out more. https://www.lisabyrne.co/ess-waitlist See omnystudio.com/listener for privacy information.

Do you make time to sit down at the end of the year and reflect on the past 12 months so you can make more informed plans and decisions the following year? If not, you can start today by listening to this episode and using the free template I have created for you. <a href="https://www.lisabyrne.co/ep64" rel="nofollow" target="_blank">Get the free Year In Review template here:</a> <a href="https://www.lisabyrne.co/ep64" rel="nofollow" target="_blank">https://www.lisabyrne.co/ep64</a> ECOMM GROW STRONG: DOORS ARE OPEN! Go from wondering ‘what next’ to having a simple, step-by-step marketing strategy for more traffic, sales and profit. Grow your product-based business organically (without paying for ads or agencies) <a href="https://www.lisabyrne.co/egs" rel="nofollow" target="_blank">https://www.lisabyrne.co/egs</a> Are you a 6 figure eCommerce founder and you want to reach 7 figures in the next 12 months? eComm Scale Strong is for you. I am taking on 10 new amazing female founders under my wing for 12 months starting in March.  Add your name to the waitlist to find out more. <a href="https://www.lisabyrne.co/ess-waitlist" rel="nofollow" target="_blank">https://www.lisabyrne.co/ess-waitlist</a> See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Review Your Year With Me (+ Free Template)

Peek inside a coaching session with me!  Comparisonitis and copycats - undoubtedly something you have experienced in your business journey!  Two things which can be super upsetting and distracting …. IF YOU LET IT!  This type of emotional obstacle is a common theme in my coaching sessions with private clients and with students inside my programs.  Today I'm sharing the steps I recommend to help you move through these unpleasant situations with a little more ease.  Yuck things in business will always be there, so having these tools will help you to avoid spiralling into negative self-talk and making rash decisions.   What we think and feel has such a powerful impact on our actions and reality. Learn how to master your mindset so you stay focused and keep having fun, even if the road gets a little bumpy! ECOMM GROW STRONG: DOORS ARE OPEN! Go from wondering ‘what next’ to having a simple, step-by-step marketing strategy for more traffic, sales and profit. Grow your product-based business organically (without paying for ads or agencies)  https://www.lisabyrne.co/egs   See omnystudio.com/listener for privacy information.

Peek inside a coaching session with me!  Comparisonitis and copycats - undoubtedly something you have experienced in your business journey!  Two things which can be super upsetting and distracting …. IF YOU LET IT!  This type of emotional obstacle is a common theme in my coaching sessions with private clients and with students inside my programs.  Today I'm sharing the steps I recommend to help you move through these unpleasant situations with a little more ease.  Yuck things in business will always be there, so having these tools will help you to avoid spiralling into negative self-talk and making rash decisions.   What we think and feel has such a powerful impact on our actions and reality. Learn how to master your mindset so you stay focused and keep having fun, even if the road gets a little bumpy! ECOMM GROW STRONG: DOORS ARE OPEN! Go from wondering ‘what next’ to having a simple, step-by-step marketing strategy for more traffic, sales and profit. Grow your product-based business organically (without paying for ads or agencies) <a href="https://www.lisabyrne.co/egs" rel="nofollow" target="_blank">https://www.lisabyrne.co/egs</a> See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Copycats and Comparisonitis: 4 Steps to Overcoming Emotional Obstacles

This week on the podcast I’m answering the eCommerce marketing question that is as old as time….  Facebook ads - whhhhaaat the heck is working and when should you start and scale them?  I’m joined by Dahna Borg the Founder of Bright Red Marketing. Her agency runs Facebook and Instagram ads for eCommerce stores and is expanding into TikTok and Google ads. We are here to help you get your head around Facebook ads.   What’s the current situation with Facebook ads - are they worth it? When NOT to start Facebook ads  What’s working now What brands need to be doing in 2023 with their Facebook ads User Generated Content and why you need it  Black Friday and your Facebook ads Building your email list using Facebook ads  Strategies to keep your costs down and results up  And so many juicy tips!  ECOMM GROW STRONG: DOORS ARE OPEN! Go from wondering ‘what next’ to having a simple, step-by-step marketing strategy for more traffic, sales and profit. Grow your product-based business organically (without paying for ads or agencies)  https://www.lisabyrne.co/egs   See omnystudio.com/listener for privacy information.

This week on the podcast I’m answering the eCommerce marketing question that is as old as time….  Facebook ads - whhhhaaat the heck is working and when should you start and scale them?  I’m joined by Dahna Borg the Founder of Bright Red Marketing. Her agency runs Facebook and Instagram ads for eCommerce stores and is expanding into TikTok and Google ads. We are here to help you get your head around Facebook ads.  <ul> <li>What’s the current situation with Facebook ads - are they worth it?</li> <li>When NOT to start Facebook ads </li> <li>What’s working now</li> <li>What brands need to be doing in 2023 with their Facebook ads</li> <li>User Generated Content and why you need it </li> <li>Black Friday and your Facebook ads</li> <li>Building your email list using Facebook ads </li> <li>Strategies to keep your costs down and results up </li> <li>And so many juicy tips!</li> </ul> ECOMM GROW STRONG: DOORS ARE OPEN! Go from wondering ‘what next’ to having a simple, step-by-step marketing strategy for more traffic, sales and profit. Grow your product-based business organically (without paying for ads or agencies) <a href="https://www.lisabyrne.co/egs" rel="nofollow" target="_blank">https://www.lisabyrne.co/egs</a> See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Facebook Ads: Must-Listen For Every Online Store Owner

If you are an online store owner or eCommerce brand founder, you have FINALLY found your village! This podcast is for women growing their eCommerce business yet struggling with marketing, brand, direction, and how to get more sales. You will learn from and be inspired by the most exciting and successful female founders and marketing experts in the industry as they share their lessons on marketing, mindset, makin’ more sales, and how to ease the business growing pains  I’m Lisa Byrne, an eCommerce Marketing Mentor for women with more than 22 years of experience in marketing. I’m a Mum of 2, an online shopping addict, a secret introvert, and a massive champion for women in business.  eComm Grow Strong - 12-week Course &amp; Coaching Program  <a href="https://lisabyrne.com.au/ecomm-grow-strong/" rel="nofollow" target="_blank">https://lisabyrne.com.au/ecomm-grow-strong/</a> eComm Scale Strong Mastermind   <a href="https://www.lisabyrne.co/ess-application" rel="nofollow" target="_blank">https://www.lisabyrne.co/ess-application</a> <a href="https://www.facebook.com/groups/ecommercemarketingsociety" rel="nofollow" target="_blank"></a> Follow me on Instagram <a href="https://www.instagram.com/lisabyrnemarketing/" rel="nofollow" target="_blank">https://www.instagram.com/lisabyrnemarketing/</a>

eCommerce Marketing Society with Lisa Byrne

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