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Anita Siek

23 Podcast Episodes

Latest 11 Sep 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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EP42 - How to build and sell a winning course: Interview with strategist Anita Siek

Point of View (POV) Business Podcast by Andrew Tran

#branding #marketing #anitasiek My next guest is Anita Siek, Speaker, Educator and Brand Strategist. Anita is the Founder and Director of Wordfetti, a human-centered brand strategy and word education house that is on a mission to better businesses, and the world through the power of words. She has a growing following on one of Australia’s best business marketing podcast and fun fact, Anita used to be a lawyer, admitted in the Supreme Court of Queensland. Chapters of the podcast 0:00 - Introduction 5:55 - Biggest mistake businesses make in their marketing approach 7:25 - The biggest mistake small businesses make in their marketing activities 8:06 - Resources to help strategist ideate 9:43 - Deep understanding of your customer 10:42 - Understanding your audience 11:31 - Stay up to date with published studies 12:23 - Using storytelling to help relate your product or service to your audience 17:50 - Wider brand communication still has  purpose 20:23 - How did you initially get your beta students for your course? 24:42 - Which channel was most effective in gaining your core students for your course? 27:24 - Losing that human connection - Don’t chase money! 27:37 - The marketing funnel - put your customer in the middle 31:04 - How long did it take to build your course? 36:00 - The advantages in creating a beta program 38:06 - Using education marketplaces to sell your course 39:54 - What would you go back and do differently 43:24 - Structuring your products to fit the different price points 45:25 - Advice to c-suite or strategist on reframing a problem they are facing About Andrew Tran Digital Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/  Facebook:  https://www.facebook.com/AndrewTranDigital Instagram: https://instagram.com/andrewtrandigital  Twitter: https://twitter.com/iamayetee About POV Show Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.


23 Aug 2021

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From Lawyer to Online Business with Anita Siek of Wordfetti

Shine Online with Ellie Swift

I’m really excited to introduce you to my guest today, my new friend, Anita Siek. I really loved this conversation and I’m sure you will too as Anita shares all about what fuels her business, how she creates impact by starting with the human, her mindset in establishing her business and so much more. Anita is a lawyer turned brand and copy strategist and the creator of Wordfetti, a human designed copywriting and brand DNA school that specialises in teaching brands that don't do normal how to stand out through the power of consumer psychology, design thinking and words. In this episode, Anita and I chat through how she went from being a lawyer to having her own online business, how she built her business from the ground up and the journey she went on. We talk about her “zing” moments, the power of one, and Anita takes us through a design thinking activity that you can go through at home to uncover your why. We do this activity in real time where I uncover what comes up for me and I found it really amazing. LINKS: Website: https://wordfettigroup.com/ Instagram: @anitasiek &  @wordfetti Podcast: Brandfetti Listen to Growing an Online Business through Marketing Smarts and Mindset with Ellie Swift Sign up to the FREE Create Your Quantum Leap Workshop here Website: https://www.ellieswift.com/ Instagram: @elliehswift Facebook Group: www.facebook.com/groups/shineonsocialellieswift/


14 Jul 2021

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ANITA SIEK - Learn how to Wordfetti the shit outta your copywriting and brand

Purposely Podcast

In this episode, we meet the amazing Anita Siek who is an absolute gun at copywriting and helps business owners create winning brands through her business @wordfettiIf you are struggling to find your voice in your own business and create copy that converts this episode is for you!Want to follow our guests? sure, find their socials below.Instagram: https://www.instagram.com/wordfetti/ Facebook: https://www.instagram.com/anitasiek/Website: https://wordfettigroup.com/Our socials?Facebook: https://www.facebook.com/generationusofficialInstagram: https://www.instagram.com/emilyjakschofficial/LinkedIn: https://www.linkedin.com/in/emilyjaksch/Youtube: https://www.youtube.com/channel/UCW0QV7ibEhqwKmI0yUP7aMwWebsite: https://www.generationus.com.au


13 Jul 2021

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Standing Out | Anita Siek


Today I, Sharon Pakir, am joined by Anita Siek talking all things business, culture & growing up Asian.Anita is a lawyer turned copywriter. Her mission is to help brands that don’t want to settle for mediocre stand out through the power of psychology, human-centred design and words. Learn more about Anita on her epic ‘About’ page here.This is episode #38 of Invincible, the podcast by Sharon Pakir.This podcast is for people who know that being invincible is not just a trait, it's a superpower and it's a superpower we can learn and in this podcast I'll share with you tips, tools and powerful conversations that show you how.  We’re so glad you’re here!In this episode we chat about:How their relationships with their parents were shaped by culture & expectationsDoing things differently to their parentsNavigating parental pride or lack of itThe emphasis on money being the measure of successWhat is ‘enough’ and being raised to strive for ‘more’Unpacking building a life that is perceived a certain way vs how you actually feelPeople can copy anything but they can’t copy your unique storyKnowing yourself and trusting your instinctsHappy listening!Find me:sharonpakir.com@theinvincible.coFind Anita:anitasiek.comwordfettigroup.com@wordfetti@anitasiekHit that SUBSCRIBE button so you don’t miss the upcoming episodes with tools and insights to living invincibly.  And you know what I’d ultimately love?  If YOU loved this episode, please drop us a rating and/or review, it would bluddy make my day! This podcast was produced by @sarahharneymakes and @theinvincible.co.

1hr 23mins

30 Jun 2021

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Episode 478: Breaking Records in Your First Year of Business with Anita Siek

The Mind Your Business Podcast

I’ve got another great case study for you today, and you’re not going to want to miss this amazing story this lawyer-turned-copywriter has to tell! Anita Siek generated $338,000 in revenue in just her first year of selling digital products, and she is a true example of what is possible for you as a digital CEO! If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag me and Anita @jameswedmore and @anitasiek. How would you like to discover how to attract your first 100 leads that actually want to buy your stuff? Grab our free 14-part video course here - http://jameswedmore.com/100. Mark your calendars because my FREE, LIVE, 3-part Rise of the Digital CEO training series kicks off on June 17th! To get on the waitlist and be the first to be notified, all you have to do is go to https://www.businessbydesign.net/. Haven’t left a review yet? All you have to do is go to http://jameswedmore.com/itunes, and thanks for your support of this show! I want to invite you to help contribute to this podcast by submitting a question for a #Q&AEdition of The Mind Your Business Podcast. All you have to do is go to http://jameswedmore.com/QA and record a question (under 4 minutes or less) that could be featured on an upcoming episode. In this episode you’ll hear: How Anita’s side hustle eventually turned full-time, and is now mostly digital What allowed her to make $338,000 in her first year [in the middle of a global pandemic] A “sticky” period for Anita when overcame certain obstacles to make a big transition in her business model What her very first online launch looked like The fears she had to overcome to transition from an already successful business that was working, to move into the online space What specific mindset shifts had the biggest impact on Anita’s success For full show notes and links, visit: https://www.mindyourbusinesspodcast.com/blog/478 


9 Jun 2021

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Socialette Turns 3 | Anita Siek asks me the *curly* questions about business and life

Socialette: Bite-Sized Online Marketing Podcast

Happy birthday to this podcast! To celebrate, I asked my "work wife" and biz bestie, Anita Siek, to interview me. She prepared some pretty curly questions about running a business, growth and life... Wanna create your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

1hr 1min

6 May 2021

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Anita Siek - The power of words. How to get more customers and make your brand stand out.

Secrets of Successful Business Podcast

Anita Siek is the founder of Wordfetti. A brand DNA power-house that helps brands who "don’t do normal", standout through the power of consumer psychology, design thinking and words. An ex-lawyer who was reluctance to leave her day job, Anita started Wordfetti as sidehustle. It was a way for her to pursue her love of words and it quickly turned into her full-time gig.  In this episode Anita and I chat about the power of words and how to craft your messaging to attract your ideal customer. Anita also explains what goes into creating a stand-out brand and how to craft your brand DNA. We also talk about:How to build a trusted brand;Who are you selling to? How to work out who your ideal client really is;Validating your services and then selling them to your ideal client; Truly understanding what success means to you and knowing if/when to scale your business;Anita’s approach to setting her pricing and why the transformation she delivers is worth every cent; andLearning how to Zig when others Zag!This episode is brought to you by Wordfetti Your Words – find out more about Anita’s incredible course.Join the conversation Discover the Secrets of Successful Business Facebook page Follow Justine on Instagram @flossifiles or @secretsofsuccessfulbusinessHost: Justine McLean – Flossi CreativeMusic: Francesco D’AndreaThis show is powered by Buzzsprout


25 Apr 2021

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Anita Siek: Find your inner fetti

Brand You Magazine Podcast

Anita's currency, personality and way of life is confetti, her brand Wordfetti is a brightly coloured copywriting beacon. However, her original career path would have had her warring with words in an entirely different way.We chat about:The nitty gritty reasons behind her journey from lawyer to copywriterThe effects of workplace bullying and our lessons learntThe psychology behind words and brandingHow to take steps out from under the corporate shadow


8 Apr 2021

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42. Saying NO To Cultivate MORE HECK YES in Your Life with Anita Siek

The Girl Interrupted Podcast

In this episode we talk about:  Defining your why Tips to finding your alignment Cultivating more heck yes in life Setting healthy boundaries Practical ways to reflect to progress Resources: Designing your life By Bill Burnett & Dave Evans Connect with Guest on Instagram:  @anitasiek @wordfetti Connect with your hosts on Instagram:  @girlinterruptedco @saevilrow - Rachelle Saevil @uptothebeatfit - Gina Buber Want our EXCLUSIVE Wednesday Weekly Words of Wisdom delivered right to your inbox? Join HERE. Interested in being on our show? Email us at: hello@girlinterrupted.co

1hr 2mins

10 Nov 2020

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Anita Siek | Grow Your Business - Wordfetti Style

Simply Smarter Numbers

Today we’re talking business growth - Wordfetti style. Wordfetti is a company that I’ve watched grow and a company that I’ve worked with. So I’ve seen first hand how Anita Siek has built this company and I can assure you it’s taken more than just a knack with words. Anita Siek has grown her business from nothing to something and today she shares the 3 most important things that she has done to make business growth look easy - at least from the outside.Today we are talking about mentors - notice I’m saying mentors, plural. Why Anita believes in having more than just one mentor at any one time.We are also talking about treating ourselves as our own client. It wasn’t until Anita began thinking of Wordfetti as a client, her own client that business growth became a reality.     And finally, the third thing, clearly something that Anita feels passionately about and something that has elevated the business growth of Wordfetti - her North Star.  It’s a great chat, with a great human.


19 Oct 2020