Ranked #1
17 - Part 2: How purpose is the new disruption - with Ray DePaul
17 - Part 2: How purpose is the new disruption - with Ray DePaul
This is part two of my conversation with Ray DePaul, Director of the Institute for Innovation and Entrepreneurship at Mo... Read more
15 Feb 2018
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42mins
Ranked #2
21 - Spinning into purpose - with Andrew Obrecht
21 - Spinning into purpose - with Andrew Obrecht
Andrew Obrecht, owner of YYC cycle and YEG cycle, tells the story of how he is creating a passionate tribe and a remarka... Read more
15 Mar 2018
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49mins
Ranked #3
63 - How to really know your audience
63 - How to really know your audience
Every brand should have a good handle on who their ideal customer is, not just based on age or gender but rather on thei... Read more
16 May 2019
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27mins
Ranked #4
23 - Delivering a beautiful experience - with Evelio Mattos
23 - Delivering a beautiful experience - with Evelio Mattos
Packaging must be a reflection of your brand and it can elevate or underwhelm your it. In this episode, you’ll listen fr... Read more
29 Mar 2018
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1hr 1min
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Ranked #5
58 - How Lush Cosmetics grew a cult like following by being unapologetically true to their values – with Brandi Halls
58 - How Lush Cosmetics grew a cult like following by being unapologetically true to their values – with Brandi Halls
Lush Cosmetics is not afraid to stand for what they believe in and what they are against. In this episode Brandi Halls, ... Read more
7 Mar 2019
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43mins
Ranked #6
60 - How Airbnb built a cult like brand - with Douglas Atkin
60 - How Airbnb built a cult like brand - with Douglas Atkin
Douglas Atkin, former Head of Community at Airbnb walks us through how to identify your purpose, how to evaluate it to e... Read more
5 Apr 2019
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1hr
Ranked #7
28 - Building a place brand - with Daniel Valverde
28 - Building a place brand - with Daniel Valverde
It’s hard enough to build a brand for a product or organization, now imagine building a brand for a whole nation! Daniel... Read more
3 May 2018
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59mins
Ranked #8
15 - How quizzes can attract and engage audiences - with Josh Haynam
15 - How quizzes can attract and engage audiences - with Josh Haynam
In this episode, you’ll hear from Josh Haynam the co-founder of Interact Quiz Builder, a tool used by more than 30,000 b... Read more
1 Feb 2018
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43mins
Ranked #9
16 - Part 1: What you need to succeed at building a business and a meaningful brand - with Ray DePaul
16 - Part 1: What you need to succeed at building a business and a meaningful brand - with Ray DePaul
This is part one of my two-part conversation with Ray DePaul. Ray was also the director of product planning for RIM, the... Read more
8 Feb 2018
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35mins
Ranked #10
10 - How to find your "Why"
10 - How to find your "Why"
In this episode, I walk you through the steps you need to take to find your “why” statement or your brand purpose. Every... Read more
21 Dec 2017
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35mins
Ranked #11
65 - Using events to reinforce your brand and internal culture - with Eryne Sarabin
65 - Using events to reinforce your brand and internal culture - with Eryne Sarabin
Events can be a great way to fully immerse your audience in your brand. Good food and a good venue are important but to ... Read more
12 Jul 2019
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36mins
Ranked #12
59 - Creating “Accidental Activists” one bottle at a time – with Kendra Peavy from Swell Bottles
59 - Creating “Accidental Activists” one bottle at a time – with Kendra Peavy from Swell Bottles
Swell Bottle was not the first to come up with a multi-use water bottle but how did they get the attention of people lik... Read more
21 Mar 2019
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43mins
Ranked #13
11 - Collaboration: Why together is better - with Jim Button
11 - Collaboration: Why together is better - with Jim Button
In this episode, I interview the one and only Jim Button. Besides being an incredible marketer, brand strategist, and en... Read more
4 Jan 2018
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1hr 7mins
Ranked #14
24 - Building a village - with Susan Veres
24 - Building a village - with Susan Veres
How do you turn one of the worst places in town into one of the most desirable ones? Susan Veres did just that and in th... Read more
5 Apr 2018
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58mins
Ranked #15
64 - How to express your brand in a physical space - with Nicole Matos and Chris Goodrow
64 - How to express your brand in a physical space - with Nicole Matos and Chris Goodrow
Injecting your brand in your spaces enhances the connection with your brand values reinforces your culture, nourishes st... Read more
2 Jul 2019
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34mins
Ranked #16
14 - How a Google search led to a successful brand - with Dustin Paisley of Local Laundry
14 - How a Google search led to a successful brand - with Dustin Paisley of Local Laundry
In this episode, you’ll hear the very humble beginnings of what is now a successful growing brand. Dustin Paisley, one o... Read more
25 Jan 2018
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49mins
Ranked #17
66 - Part 1 of 3: How Airbnb found and implemented their purpose and how you can do it too - with Douglas Atkin
66 - Part 1 of 3: How Airbnb found and implemented their purpose and how you can do it too - with Douglas Atkin
There is a lot of information about defining your purpose but there is not a lot on how to find your purpose and even le... Read more
6 Sep 2019
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56mins
Ranked #18
61 - How to use sound to make your brand stand out and help tell your story
61 - How to use sound to make your brand stand out and help tell your story
Most brands dedicate resources to carefully select the right images and although sound can make an image much more power... Read more
18 Apr 2019
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47mins
Ranked #19
13 - Why and how to collaborate
13 - Why and how to collaborate
With diminishing brand loyalty, collaborations can be a great way to engage your audience in a much more meaningful way.... Read more
18 Jan 2018
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28mins
Ranked #20
12 - Social media tips and how to collaborate with influencers - with Mike Morrison
12 - Social media tips and how to collaborate with influencers - with Mike Morrison
An interview with Mike Morrison, the writer of the popular Mike’s Bloggity Blog, a social media influencer and creator o... Read more
11 Jan 2018
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56mins
