Getting More Out Of Your Influencer Marketing with Mike Morrison
Anstice aCast - Candid Conversations on Modern Marketing
Mike Morrison started his career as an influencer with a blog called Mikes Bloggity while working as a university instructor, columnist, TV producer, and regular contributor to radio and TV programs across Canada. As his career as an influencer evolved, he began working with larger brands like Travel Alberta, Netflix, Marks, Harmony, Ritz, Ford, and Telus. Mike is the creator of SocialWest, which grew to become Canada's largest social media conference and then had to reinvent the experience when he moved it online to SocialAtHome during the pandemic. If that weren't enough, he's also the best-selling author of Calgary By Bike guide. Timestamps 0:49 - Introduction4:20 – How Mike got into influencer marketing5:38 – The negative connotation of influencers6:50 – How to assess influence8:50 – The nuances of influencer marketing10:44 – Fake followers and metrics that matter 12:42 – Where does influencer marketing fit in a holistic marketing strategy14:20 - Influencers are Content Creators15:55 – What made the partnership with Marks so successful21:25 – How multiple influencers can be embedded into campaigns24:30 – How brands can gain better control of influencer content31:38 - How to create better partnerships with influencers34:20 – How digital channels and the pandemic are changing content marketing37:55 - Why brands should include influencers in strategic planningYou can follow Mike on Twitter https://twitter.com/mikesbloggityInstagram https://www.instagram.com/mikesbloggity/Facebook https://www.facebook.com/MikesBloggityBlog/ Website https://mikesbloggityblog.com/about_bloggity/Marc Binkley can be found here.
Mike Morrison (Mike's Bloggity Blog) - #Hashtag Awards Special
Marketing News Canada
On this episode of Marketing News Canada, Darian Kovacs interviews Mike Morrison of Mike's Bloggity Blog. Mike chats with us about the #Hashtag Awards, having Seth Godin as a key note speaker and why the awards are going online this year. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Follow Jelly Marketing: Twitter - https://twitter.com/jellymarketing Facebook - https://facebook.com/jellymarketing LinkedIn - https://www.linkedin.com/company/jelly-marketing/ Instagram - https://instagram.com/jellymarketing Website - https://jellymarketing.com Follow Darian Kovacs: Website - https://jellymarketing.com/darian/ LinkedIn - https://linkedin.com/in/dariankovacs Facebook - https://facebook.com/dariankovacspage/ Instagram - https://instagram.com/dariankovacs/ Twitter - https://twitter.com/dariankovacs Follow Mike Morrison: Mike's Bloggity Blog - https://mikesbloggityblog.com/ Twitter - https://twitter.com/mikesbloggity LinkedIn - https://www.linkedin.com/in/mikelmorrison/ Hashtag Awards - https://marketingnewscanada.com/hashtag-awards
Our guest this week is Calgary's iconic Mike Morrison, creator and writer of Mike’s Bloggity Blog!Join us as we chat about Mike's journey with the blog and how a boy from Fredericton found the audacity and strength to be himself in Alberta despite all odds.
Building a Brand Through Consistency with Mike Morrison
Youpreneur FM Podcast
You’ve probably heard many people say that consistency pays off, and it’s one hundred percent true. Success doesn’t happen overnight, it takes time and requires consistently showing up for your audience. In this episode, I invite Mike Morrison of the Membership Guys to discuss how he and his partner, Callie (also co-founder of the Membership Guys) has built an extremely successful 7-figure business and how being consistent has played a huge part in the journey. Tune in to hear Mike and Callie’s story of building a brand through consistency. Episode Timestamps[08:59] - How the Membership Guys started[12:08] - The one focal point that Mike and Callie have stuck to for the last 5 years[15:46] - The behind the scenes of running an event[24:58] - Why Mike’s podcast is purely evergreen contentEssential Learning Points From This EpisodeThe importance of sticking to the same business missionHow running an event meant losing focus on membership related projectsProducing evergreen content is always better than jumping on current trendsWhy showing up is so vital for entrepreneursImportant Links & Mentions From This Episode Check out the Membership GuysPick up Chris’ first bestselling book, Virtual FreedomPick up Chris’ second bestselling book, Rise of the YoupreneurJoin the Youpreneur Academy todayJoin the Youpreneur Hub Facebook Group Subscribe to Chris’ YouTube channelJoin the Youpreneur Incubator waitlistBrowse the Youpreneur FM Podcast ArchiveDownload your FREE copy of the Personal Branding RoadmapCheck out our FREE video course on YouTube! Thank you for tuning in! There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.
Ep 22- Mike Morrison- George Mason U alum- Yalovaspor(Turkey)
Deep 3 with Vlad Moldoveanu
Aaaaand I'm back from the podcast hyatus with a treat for you guys. A great talk with Mike Morrison, currently playing for Yalovaspor in Turkey. Here's the rundown. ▶️ 1:00 - The College experience and the adjustments needed from High School to College ▶️ 4:05 - Leaving George Mason University and signing with Antwerp Giants even before graduating. How does that transition look like? ▶️ 8:30 - First off-season. What were the expectations from his first year overseas? ▶️ 13:00 - Going into what his 4 years in Frankfurt were like, and about winning the FIBA Europe Cup. ▶️ 18:00 - The move from Greece to Thailand. The why and the how. Basketball and lifestyle-wise. ▶️ 22:30 - Thailand work ethic and the pros of one long practice per day. ▶️ 27:30 - What Mike learned from COVID and so much time off. "Might be fat when I retire" :) ▶️ 34:50 - Moving into a bigger role and what it means to shift your mindset from being a role player to being a star. ▶️ 41:15 - Self-talk, or as Mike puts it "Controlling the converstasion in your head".
Mike Morrison: The Reluctant Influencer + Content Genius, Ep. #9
B2B Content Marketing: The Content Callout Podcast
Mike Morrison never set out to become a successful influencer. His blog was born out of a desire to do what he loved: write. He never imagined he’d make money with it. But it snowballed into some incredible opportunities—including being a TV producer for Breakfast Television for four years. But Mike began to make money with his blog, and eventually took the leap and left his full-time job to become a full-fledged influencer. Now, Mike is hesitantly famous. He writes frequently on his blog, founded Bloggity Inc., and runs the Social at Home Conference. To hear his incredible journey and what you can do in the influencer world, give this episode of Content Callout a listen. Outline of This Episode [0:40] Mike’s entrepreneurial journey [3:05] Mike’s local celebrity status [6:19] Is the influencer market saturated? [8:16] How Mike feels about the term “Influencer” [10:29] What if you WANT to be an influencer? [14:11] Mike advocates for what he believes in [21:00] The Social West Conference [25:32] The pivots he made because of COVID-19 [35:47] Being vulnerable on the internet [37:58] How to connect with Mike Resources & People Mentioned Telus McDonald’s Pursuit Connect with Mike Morrison Mike’s Bloggity Blog Bloggity.Inc Connect on LinkedIn Follow on Twitter Social West Conference Connect With the Content Callout Team https://ContentCallout.com Subscribe to CONTENT CALLOUT on Apple Podcasts, Spotify, Google Podcasts
Expat Hoops – Mike Morrison The Expat duo talk with Mike Morrison, who played for George Mason’s men’s basketball team from 2008-2012. He tells us what he’s up to waiting for his season to start in Turkey, and about all the stops he’s been on in his 8 year pro career. Listen in! The post Expat Mike Morrison appeared first on By George.
Mike Morrison of The Membership Guys (Using Paid Advertising to Grow Membership Sites)
The Shane Sams Show
Mike Morrison is not only a great friend of mine, he has been in the online business space for nearly 20 years. He has done this as both an online agency owner and has been at the forefront of the rise of online membership site businesses. Each week Mike drops a new show where he gives membership advice, tips, and insights on planning, running, and growing a successful membership website. In this interview we covered everything from the power of memberships as a passive income stream, using paid advertising to grow your membership, and even a little discussion about professional wrestling. And yes, we tie it to memberships. You’ve got to hear it to believe it!
#215 – How To Build Recurring revenue using Memberships with Mike Morrison (The Membership Guys)
The Authority Hacker Podcast
What You Will Learn How to validate your membership site idea The different ways you can build a membership site The main differences between Memberships and Courses Ever thought about starting a membership site before? Perhaps you think you have the million dollar idea that will take off, or maybe you just can’t resist the … #215 – How To Build Recurring revenue using Memberships with Mike Morrison (The Membership Guys) Read More »
Mike Morrison: The secrets to building a profitable membership
Marketing Made Human with Malene Bendtsen
In this week’s episode, I’m talking to Mike Morrison, one of the most experienced guys when it comes to designing, building, and marketing membership businesses. Mike Morrison is the co-founder of The Membership Guys and Membership Academy, the host of a popular podcast, international speaker, and author of two bestselling books. He has also been featured on the likes of Social Media Examiner, Huffington Post, and Net Magazine. In this episode How Membership Guys came about The Apple app content marketing strategy The difference between membership sites and online courses Do you need to have an audience before launching? From audience to devoted community The number one factor that drives profitability The fallacy we struggle to accept The most transcendent moment of a membership owner Beyond the sale: The marketing flywheel Mikes #1 tip to make marketing human How to not lose sight of the person in front of you Links Show notes with full list Podcast Website Marketing Made Human Facebook Group Facebook Page Instagram LinkedIn The Membership Guys website