Marc Mikulich, VP of For Dummies Brand Management, discusses the origin and history of the brand along with Dan Gookin, the author of the very first For Dummies book and Dr. Ruth, the sex-advice expert who took the series to a whole new level.

20th Anniversary Round-Up

Norman E. Bowie

Norman E. Bowie is the former Elmer L. Andersen Chair in Corporate Responsibility and current Professor Emeritus at the University of Minnesota. He has held a position as Dixons Professor of Business Ethics and Social Responsibility at the London Business School and been a fellow at Harvard's Program in Ethics and the Professions. He is past president of the Society for Business Ethics, the American Society for Value Inquiry and is past Executive Director of the American Philosophical Association. In August 2009 he received the first life time achievement award in scholarship presented by the Society for Business Ethics. Meg Schneider is an award-winning writer with more than two decades of experience in television, radio and print journalism and public relations.Learn more about the "For Dummies" book series here: Dummies.comThe show is hosted by Bob Andelman of Mr. Media Radio.

Norman E. Bowie is the former Elmer L. Andersen Chair in Corporate Responsibility and current Professor Emeritus at the University of Minnesota. He has held a position as Dixons Professor of Business Ethics and Social Responsibility at the London Business School and been a fellow at Harvard's Program in Ethics and the Professions. He is past president of the Society for Business Ethics, the American Society for Value Inquiry and is past Executive Director of the American Philosophical Association. In August 2009 he received the first life time achievement award in scholarship presented by the Society for Business Ethics. Meg Schneider is an award-winning writer with more than two decades of experience in television, radio and print journalism and public relations. Learn more about the "For Dummies" book series here: <a href="http://Dummies.com" rel="nofollow" target="_blank">Dummies.com</a> The show is hosted by Bob Andelman of Mr. Media Radio.

Norman E. Bowie: Business Ethics For Dummies

Mary Ewing-Mulligan

Mary Ewing-Mulligan has coauthored six wine books in the Wine For Dummies series (including two favorites, French Wine For Dummies and Italian Wine For Dummies) as well as her latest book, Wine Style (Wiley); taught hundreds of wine classes together; and visited nearly every wine region in the world. Mary is president of International Wine Center, a New York City wine school that offers credentialed wine education for wine professionals and serious wine lovers. As U.S. director of the Wine &amp; Spirit Education Trust (WSET®), the world’s leading wine educational organization, she works to make the courses she offers in New York available in more and more parts of the United States. She is also the long-standing wine columnist of the NY Daily News. Mary’s most impressive credential is that she’s the first female Master of Wine (MW) in the United States, and one of only 22 MW’s in North America (with 251 worldwide). Besides co-authoring six wine books in the For Dummies series with Mary, Ed McCarthy went solo as author of Champagne For Dummies, a topic on which he’s especially expert. Ed and Mary also share wine columns in Nation’s Restaurant News and in Beverage Media, a trade publication. They are each columnists for the online wine magazine, WineReviewOnline.com. Ed and Mary are both accredited as Certified Wine Educators (CWE). Learn more about the "For Dummies" book series here: Dummies.com The show is hosted by Bob Andelman of Mr. Media Radio.

Mary Ewing-Mulligan has coauthored six wine books in the Wine For Dummies series (including two favorites, French Wine For Dummies and Italian Wine For Dummies) as well as her latest book, Wine Style (Wiley); taught hundreds of wine classes together; and visited nearly every wine region in the world. Mary is president of International Wine Center, a New York City wine school that offers credentialed wine education for wine professionals and serious wine lovers. As U.S. director of the Wine &amp; Spirit Education Trust (WSET®), the world’s leading wine educational organization, she works to make the courses she offers in New York available in more and more parts of the United States. She is also the long-standing wine columnist of the NY Daily News. Mary’s most impressive credential is that she’s the first female Master of Wine (MW) in the United States, and one of only 22 MW’s in North America (with 251 worldwide). Besides co-authoring six wine books in the For Dummies series with Mary, Ed McCarthy went solo as author of Champagne For Dummies, a topic on which he’s especially expert. Ed and Mary also share wine columns in Nation’s Restaurant News and in Beverage Media, a trade publication. They are each columnists for the online wine magazine, <a href="http://WineReviewOnline.com" rel="nofollow" target="_blank">WineReviewOnline.com</a>. Ed and Mary are both accredited as Certified Wine Educators (CWE). Learn more about the "For Dummies" book series here: <a href="http://Dummies.com" rel="nofollow" target="_blank">Dummies.com</a> The show is hosted by Bob Andelman of Mr. Media Radio.

Mary Ewing-Mulligan: Wine For Dummies

Kyle Lacy

Kyle Lacy is the owner of a social media marketing and design firm, Brandswag, and his clients have ranged from recording artist Jon McLaughlin to the Consumer Electronics Association to small businesses, with most having 5 or fewer employees and up to $500,000 to $25 million in revenue. He blogs at KyleLacy.com and he communicates regularly with his Twitter followers under the name @kyleplacy. His blog has been featured on Wall Street Journal's website and Read Write Web's daily blog journal. He was named by Indianapolis Business Journal as one of the Forty under 40  business professionals in Indianapolis for 2010. For more information on Kyle, visit www.getbrandswag.com or www.kylelacy.com.

Kyle Lacy is the owner of a social media marketing and design firm, Brandswag, and his clients have ranged from recording artist Jon McLaughlin to the Consumer Electronics Association to small businesses, with most having 5 or fewer employees and up to $500,000 to $25 million in revenue. He blogs at <a href="http://KyleLacy.com" rel="nofollow" target="_blank">KyleLacy.com</a> and he communicates regularly with his Twitter followers under the name @kyleplacy. His blog has been featured on Wall Street Journal's website and Read Write Web's daily blog journal. He was named by Indianapolis Business Journal as one of the Forty under 40 business professionals in Indianapolis for 2010. For more information on Kyle, visit <a href="http://www.getbrandswag.com" rel="nofollow" target="_blank">www.getbrandswag.com</a> or <a href="http://www.kylelacy.com" rel="nofollow" target="_blank">www.kylelacy.com</a>.

Kyle Lacy: Twitter Marketing For Dummies, 2nd Edition

Bob LeVitus

Bob LeVitus, often referred to as "Dr. Mac," is considered one of the world's leading authorities on all things Apple and he has been one of the Mac community's most trusted gurus for more than twenty years. His most recent titles include: iPhone For Dummies, 3rd Edition, Mac OS X Snow Leopard For Dummies, and Office 2008 for Mac For Dummies. Bob is currently a columnist for the Houston Chronicle, penning the popular Dr. Mac column every Tuesday. He is also a columnist for The Mac Observer.Video: http://www.youtube.com/watch?v=phzG45lRv9Q

Bob LeVitus, often referred to as "Dr. Mac," is considered one of the world's leading authorities on all things Apple and he has been one of the Mac community's most trusted gurus for more than twenty years. His most recent titles include: iPhone For Dummies, 3rd Edition, Mac OS X Snow Leopard For Dummies, and Office 2008 for Mac For Dummies. Bob is currently a columnist for the Houston Chronicle, penning the popular Dr. Mac column every Tuesday. He is also a columnist for The Mac Observer. Video: <a href="http://www.youtube.com/watch?v=phzG45lRv9Q" rel="nofollow" target="_blank">http://www.youtube.com/watch?v=phzG45lRv9Q</a>

Bob Levitus: Macs For Dummies

Andy Rathbone

Andy Rathbone is the author of all editions of Windows For Dummies. Over the last seven editions of the book, dating back to Windows 95 For Dummies, the franchise has sold over 7.6 million copies. Rathbone also is author of all editions of Upgrading &amp; Fixing PCs For Dummies as well as For Dummies titles on MP3 and TiVo.Video: http://www.youtube.com/watch?v=GRDRVjfQPao

Andy Rathbone is the author of all editions of Windows For Dummies. Over the last seven editions of the book, dating back to Windows 95 For Dummies, the franchise has sold over 7.6 million copies. Rathbone also is author of all editions of Upgrading &amp; Fixing PCs For Dummies as well as For Dummies titles on MP3 and TiVo. Video: <a href="http://www.youtube.com/watch?v=GRDRVjfQPao" rel="nofollow" target="_blank">http://www.youtube.com/watch?v=GRDRVjfQPao</a>

Andy Rathbone:  Windows 7 For Dummies

Julie Adair King

Julie Adair King has been covering digital cameras and photography for over a decade. Along with the six editions of Digital Photography For Dummies, Julie has also written For Dummies guides covering specific Nikon and Canon digital SLR cameras, as well as Digital Photos Projects For Dummies. She also works one-on-one with beginning digital photographers in the classroom at the Palm Beach Photographic Centre.

Julie Adair King:  Digital Photography For Dummies

Dr. Joy Browne has a nationally-syndicated daily radio show with nearly 4 million listeners heard on the WOR Radio Network weekdays from 12-3 pm EST, and is the longest running program of its kind.  Dr. Joy has the top 25 downloads at WOR and receives half a million downloads of her podcasts on a monthly basis. She has won numerous awards for her work including the American Psychological Associations President's Award and the Talkers Magazine award for Best Female Talk Show Host (two years in a row). She can frequently be seen as a guest on television shows.Learn more about the "For Dummies" book series here: Dummies.comThe show is hosted by Bob Andelman of Mr. Media Radio.

Dr. Joy Browne has a nationally-syndicated daily radio show with nearly 4 million listeners heard on the WOR Radio Network weekdays from 12-3 pm EST, and is the longest running program of its kind. Dr. Joy has the top 25 downloads at WOR and receives half a million downloads of her podcasts on a monthly basis. She has won numerous awards for her work including the American Psychological Associations President's Award and the Talkers Magazine award for Best Female Talk Show Host (two years in a row). She can frequently be seen as a guest on television shows. Learn more about the "For Dummies" book series here: <a href="http://Dummies.com" rel="nofollow" target="_blank">Dummies.com</a> The show is hosted by Bob Andelman of Mr. Media Radio.

Dr. Joy Browne: Dating For Dummies, 3rd Edition

Shamash Alidina is a professional mindfulness trainer, teacher and lecturer. He trained in mindfulness at the Centre For Mindfulness in Bangor and he has a Masters degree in Education, with a focus on brain and behaviour. Shamash is qualified as a professional coach and he has a certificate in Counselling Skills.Shamash has been teaching meditation for over 10 years in schools and on university courses. Currently, he works part-time at a London secondary school, where he teaches children how to practise meditation. He spends the remainder of his time running mindfulness-based stress reduction (MBSR) and mindfulness-based cognitive therapy (MBCT) courses in London.Learn more about the "For Dummies" book series here: Dummies.comThe show is hosted by Bob Andelman of Mr. Media Radio.

Shamash Alidina is a professional mindfulness trainer, teacher and lecturer. He trained in mindfulness at the Centre For Mindfulness in Bangor and he has a Masters degree in Education, with a focus on brain and behaviour. Shamash is qualified as a professional coach and he has a certificate in Counselling Skills. Shamash has been teaching meditation for over 10 years in schools and on university courses. Currently, he works part-time at a London secondary school, where he teaches children how to practise meditation. He spends the remainder of his time running mindfulness-based stress reduction (MBSR) and mindfulness-based cognitive therapy (MBCT) courses in London. Learn more about the "For Dummies" book series here: <a href="http://Dummies.com" rel="nofollow" target="_blank">Dummies.com</a> The show is hosted by Bob Andelman of Mr. Media Radio.

Shamash Alidina: Mindfulness For Dummies  

Danna Korn

Danna Korn is also the author of Living Gluten-Free For Dummies, Wheat-Free, Worry-Free: The Art of Happy, Healthy, Gluten-Free Living, and Kids with Celiac Disease: A Family Guide to Raising Happy, Healthy Gluten-Free Children. Respected as one of the leading authorities on the gluten-free diet and the medical conditions that benefit from it, she speaks frequently to health care professionals, celiacs, parents of celiacs, parents of autistic kids involved in a gluten-free/casein-free dietary intervention program, and others on or considering a gluten-free diet. She has been invited twice to be a presenter at the International Symposium on Celiac Disease.Danna has been researching celiac disease since her son, Tyler, was diagnosed with the condition in 1991. That same year, she founded R.O.C.K. (Raising Our Celiac Kids), a support group for families of children on a glutenfree diet. Today, Danna leads more than 100 chapters of R.O.C.K. worldwide. She is a consultant to retailers, manufacturers, testing companies, dietitians, nutritionists, and people newly diagnosed with gluten intolerance and celiac disease. She also coordinates the International Walk/Run for Celiac Disease each May in San Diego. Learn more about the "For Dummies" book series here: Dummies.comThe show is hosted by Bob Andelman of Mr. Media Radio.

Danna Korn is also the author of Living Gluten-Free For Dummies, Wheat-Free, Worry-Free: The Art of Happy, Healthy, Gluten-Free Living, and Kids with Celiac Disease: A Family Guide to Raising Happy, Healthy Gluten-Free Children. Respected as one of the leading authorities on the gluten-free diet and the medical conditions that benefit from it, she speaks frequently to health care professionals, celiacs, parents of celiacs, parents of autistic kids involved in a gluten-free/casein-free dietary intervention program, and others on or considering a gluten-free diet. She has been invited twice to be a presenter at the International Symposium on Celiac Disease. Danna has been researching celiac disease since her son, Tyler, was diagnosed with the condition in 1991. That same year, she founded R.O.C.K. (Raising Our Celiac Kids), a support group for families of children on a glutenfree diet. Today, Danna leads more than 100 chapters of R.O.C.K. worldwide. She is a consultant to retailers, manufacturers, testing companies, dietitians, nutritionists, and people newly diagnosed with gluten intolerance and celiac disease. She also coordinates the International Walk/Run for Celiac Disease each May in San Diego. Learn more about the "For Dummies" book series here: <a href="http://Dummies.com" rel="nofollow" target="_blank">Dummies.com</a> The show is hosted by Bob Andelman of Mr. Media Radio.

Danna Korn:  Living Gluten-Free For Dummies

That’s right, For Dummies has turned 20! In November 1991, "DOS For Dummies" rolled off the press with 7,500 units and the yellow-and-black machine has not stopped since. Not even those closest to the brand could have anticipated the profound effect the brand would have on publishing and pop culture – everything from books to sound bites and placements in major motion pictures.  But 20 years and 200 million books later, For Dummies is the most widely recognized reference series in the world and continues its goal of “making everything easier.”

Matthew F. Miller

Matthew F. Miller received a master of professional writing degree from the University of Southern California. His first nonfiction book, Maybe Baby: An Infertile Love Story, revealed his 2-1/2 year journey to become a father. He lives in Chicago with his wife and daughter and works full-time as both a writer/editor and stay-at-home dad. Learn more about the "For Dummies" book series here: Dummies.com The show is hosted by Bob Andelman of Mr. Media Radio.

Matthew F. Miller received a master of professional writing degree from the University of Southern California. His first nonfiction book, Maybe Baby: An Infertile Love Story, revealed his 2-1/2 year journey to become a father. He lives in Chicago with his wife and daughter and works full-time as both a writer/editor and stay-at-home dad. Learn more about the "For Dummies" book series here: <a href="http://Dummies.com" rel="nofollow" target="_blank">Dummies.com</a> The show is hosted by Bob Andelman of Mr. Media Radio.

Matthew F. Miller: A Dad’s Guide to Pregnancy For Dummies

Mark Harter — Chairman and Chief Executive Officer for 4d Global partners - Mark has over 25 years of experience in starting, running, and funding technology companies. He has led startup and existing operating businesses as an operating executive and investor, where he has raised in excess of $200 million in funding. He has been the President and/or CEO of several startup and early stage companies where he managed payrolls of over 150 persons. Previously, Mr. Harter was CEO of a boutique investment bank and private equity firm concentrating investment activities in the Internet, telecommunications, and semiconductor sectors in the U.S. and Europe. In the U.S., he engineered and oversaw the acquisition of the first retail wireless home networking company by Cypress Semiconductor (NYSE:CY). In Europe, he managed a number of technology and manufacturing projects, including satellite television systems, paging systems, and cellular systems, and he developed and refurbished a number of manufacturing facilities. In this capacity, he worked with major Western companies, including Ford Motor Company, Coca-Cola, Anchor Glass, and Glenayre Communications. Mr. Harter received a dual Bachelor of Arts, magna cum laude, in Economics and Philosophy from the University of California, Berkeley.

Mark Harter

Marsha Collier

Marsha Collier made her mark as the top-selling author on eBay. Her books, including eBay For Dummies, Starting an eBay Business For Dummies, and eBay Business All-in-One For Dummies, combined to sell over a million copies. She's expanded her expertise to cover social media, especially its use as a customer connection tool. Marsha was recently named a NOW Award All-Star by the Twitter-focused 140 Character Conference. One social media insider even called her eBay For Dummies the "first social media book" for its insight on connecting individuals for positive results.

Marsha Collier:  eBay For Dummies

Joe Hutsko

Joe Hutsko is a journalist, author, consultant and above all else, technology enthusiast. His stories on high-tech gadgets, gear, and video games have appeared in the New York Times, Salon.com, MSNBC.com, Fortune, Wired, Macworld, the Washington Post, Newsweek, PC World, TV Guide, Time, Popular Science, Laptop and numerous other publications. Joe is the author of Macs All-in-One For Dummies, 2nd Edition. Visit him online at  www.JOEyGADGET.com.

Joe Hutsko is a journalist, author, consultant and above all else, technology enthusiast. His stories on high-tech gadgets, gear, and video games have appeared in the New York Times, <a href="http://Salon.com" rel="nofollow" target="_blank">Salon.com</a>, <a href="http://MSNBC.com" rel="nofollow" target="_blank">MSNBC.com</a>, Fortune, Wired, Macworld, the Washington Post, Newsweek, PC World, TV Guide, Time, Popular Science, Laptop and numerous other publications. Joe is the author of Macs All-in-One For Dummies, 2nd Edition. Visit him online at <a href="http://www.JOEyGADGET.com" rel="nofollow" target="_blank">www.JOEyGADGET.com</a>.

Joe Hutsko:  Green Gadgets For Dummies

Jim Lemke

Jim Lemke has earned a reputation as a leader in talent strategies and processes. He is director of organizational development for Opportunity International. Previously, Jim spent 15 years as a human resources consultant. His client list included: Real Networks, Southern California Metropolitan Water District, Northrop Grumman, Southwest Airlines, Jet Propoulson Laboratory, United Arab Emirates University, and the White House. Jim has held executive positions with Wachovia Bank, TRW, UCLA, Walt Disney Imagineering, and Raytheon.Learn more about the "For Dummies" book series here: Dummies.comThe show is hosted by Bob Andelman of Mr. Media Radio.

Jim Lemke has earned a reputation as a leader in talent strategies and processes. He is director of organizational development for Opportunity International. Previously, Jim spent 15 years as a human resources consultant. His client list included: Real Networks, Southern California Metropolitan Water District, Northrop Grumman, Southwest Airlines, Jet Propoulson Laboratory, United Arab Emirates University, and the White House. Jim has held executive positions with Wachovia Bank, TRW, UCLA, Walt Disney Imagineering, and Raytheon. Learn more about the "For Dummies" book series here: <a href="http://Dummies.com" rel="nofollow" target="_blank">Dummies.com</a> The show is hosted by Bob Andelman of Mr. Media Radio.

Jim Lemke : Resumes For Dummies

Steven Stein

Dr. Steven Stein  is a clinical psychologist and CEO of Multi-Health Systems (MHS), an internationally known psychological test publishing company. A leading expert on psychological assessment and emotional intelligence, he has consulted to military and government agencies including the Canadian Forces, U.S. Air Force, Army, and Navy, special units of the Pentagon, FBI Academy, as well as corporate organizations including American Express, Air Canada, Canyon Ranch, Coca-Cola (Mexico), and professional sports teams. He has appeared in numerous Canadian media outlets, both print and broadcast. Dr. Stein co-authored the international best-seller The EQ Edge: Emotional intelligence and Your Success and is the author of the newly released Make Your Workplace Great: The 7 Keys to an Emotionally Intelligent Organization. Learn more about the "For Dummies" book series here: Dummies.comThe show is hosted by Bob Andelman of Mr. Media Radio.

Dr. Steven Stein is a clinical psychologist and CEO of Multi-Health Systems (MHS), an internationally known psychological test publishing company. A leading expert on psychological assessment and emotional intelligence, he has consulted to military and government agencies including the Canadian Forces, U.S. Air Force, Army, and Navy, special units of the Pentagon, FBI Academy, as well as corporate organizations including American Express, Air Canada, Canyon Ranch, Coca-Cola (Mexico), and professional sports teams. He has appeared in numerous Canadian media outlets, both print and broadcast. Dr. Stein co-authored the international best-seller The EQ Edge: Emotional intelligence and Your Success and is the author of the newly released Make Your Workplace Great: The 7 Keys to an Emotionally Intelligent Organization. Learn more about the "For Dummies" book series here: <a href="http://Dummies.com" rel="nofollow" target="_blank">Dummies.com</a> The show is hosted by Bob Andelman of Mr. Media Radio.

Dr. Steven Stein : Emotional Intelligence For Dummies 

Rob Ludlow

Rob Ludlow runs BackYardChickens.com, one of the leading sources of information on the web on raising chickens -- whether they're at home in urban, suburban, or rural backyards. Rob and his family raise a small flock in their San Francisco Bay-area backyard.Learn more about the "For Dummies" book series here: Dummies.comThe show is hosted by Bob Andelman of Mr. Media Radio.

Rob Ludlow runs <a href="http://BackYardChickens.com" rel="nofollow" target="_blank">BackYardChickens.com</a>, one of the leading sources of information on the web on raising chickens -- whether they're at home in urban, suburban, or rural backyards. Rob and his family raise a small flock in their San Francisco Bay-area backyard. Learn more about the "For Dummies" book series here: <a href="http://Dummies.com" rel="nofollow" target="_blank">Dummies.com</a> The show is hosted by Bob Andelman of Mr. Media Radio.

Rob Ludlow: Raising Chickens For Dummies

Veechi Curtis

Veechi Curtis is a qualified accountant and consultant who specializes in teaching small business about start-up and expansion requirements, business marketing and managing staff, as well as technology and finance.Learn more about the "For Dummies" book series here: Dummies.comThe show is hosted by Bob Andelman of Mr. Media Radio.

Veechi Curtis is a qualified accountant and consultant who specializes in teaching small business about start-up and expansion requirements, business marketing and managing staff, as well as technology and finance. Learn more about the "For Dummies" book series here: <a href="http://Dummies.com" rel="nofollow" target="_blank">Dummies.com</a> The show is hosted by Bob Andelman of Mr. Media Radio.

Veechi Curtis: Small Business For Dummies

Eric Tyson

Eric Tyson is the author of numerous best-selling For Dummies titles and is a nationally recognized personal finance counselor, writer, and lecturer. He has been featured on and quoted in hundreds of local and national publications and media outlets. He's a former management consultant in the financial services and a personal financial counselor. Learn more about the "For Dummies" book series here: Dummies.com The show is hosted by Bob Andelman of Mr. Media Radio.

Eric Tyson is the author of numerous best-selling For Dummies titles and is a nationally recognized personal finance counselor, writer, and lecturer. He has been featured on and quoted in hundreds of local and national publications and media outlets. He's a former management consultant in the financial services and a personal financial counselor. Learn more about the "For Dummies" book series here: <a href="http://Dummies.com" rel="nofollow" target="_blank">Dummies.com</a> The show is hosted by Bob Andelman of Mr. Media Radio.

Eric Tyson: Personal Finance For Dummies

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