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CEO Warrior Podcast with Mike Agugliaro

THE podcast dedicated to Service Industry owners, so they can achieve more wealth, freedom and market domination.

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Why people aren’t getting the level of success they want with Larry Winget.

In this week’s episode of the CEO Warrior Podcast, Mike Agugliaro interviews Larry Winget. Larry is a best selling author, television personality, social commentator, and internationally acclaimed speaker. He’s written over five New York Times bestsellers that have been translated in over 20 languages. Mike and Larry talk about succeeding in business and in life by understanding you are the one who decides what your life is like.


22 Jun 2016

Rank #1

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Attract, Convert, Deliver, Scale with Jay Abraham

Attract Convert Deliver Scale with Jay Abraham. Listen to the legendary Jay Abraham reveal the reasons you’re always in the business of selling and why learning is meaningless without taking action. Finally, discover what Jay Abraham would do if he were starting over today and had to grow a business ASAP and what the three most important skills you have in your arsenal are. Key Lessons Learned: Business Growth Everything you do in marketing should be a profit center. Everyone on your team is in sales because you are always selling your company’s unique position in the market, you’re in the job of selling the vision of the business to each other, and you’re selling the quality of the opportunity you are offering if you’re trying to hire them. Don’t be the smartest person in the room. Don’t delude yourself into believing you have mastered anything more than the outer periphery of all that’s possible. The greatest tragedy of expertise is that the people that need it the most discount it the most. You can’t grow at the pace that is possible on your own. You need to have collaborative thinking partners to help you reach your potential. Learning without doing is like being in the stands watching the game instead of playing it. You have to take what you learn and execute. It’s yours to lose. Showing up is not the commitment, it’s merely the preparation. You need to be masterful at quantified, direct response marketing. Most business owners are two dimensional, part of being preeminent is knowing that you will have and planning for a higher quality of client and you will be their trusted advisor for life. You have to be strategic, not tactical. Links To Resources Mentioned Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!


25 Jan 2019

Rank #2

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Marshall Sylver On Becoming The Best Version Of You.

Marshall Sylver is the #1 leading expert on subconscious reprogramming and irresistible influence. For over twenty years, Marshall has entertained, educated, and transformed the lives of thousands of people. He is the author of Passion, Profit, and Power, and through infomercials has sold over a million copies of his personal development programs worldwide.


9 Jan 2017

Rank #3

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Ross Jeffries on Persuasion and the Monster Mindset

Ross Jeffries has been described as a world leader in the subject of persuasion and seduction. Ross is a master hypnotist, transformation healer, and change worker and has been the subject of hundreds of television interviews and numerous documentaries.


6 Feb 2017

Rank #4

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Scott Love on Employee Retention and Engagement

Scott Love shows managers how to be the boss nobody will leave.  With over 20 years of empirical research, he gives managers tactical ideas to lead in a way that increases employee retention, reduces turnover, and attracts high achievers.  He is a successful entrepreneur, professional keynote speaker, the author of Why They Follow, and is a graduate of the United States Naval Academy in Annapolis, Maryland.


24 Apr 2017

Rank #5

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Mike Agugliaro On How To Achieve Freedom In Your Business And Life

Mike Agugliaro discusses different ways to achieve freedom in your business and personal life.


22 May 2017

Rank #6

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Dorie Clark on Reinventing Yourself and Standing Out in Business

Dorie Clark is an Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business and the author of Reinventing You and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine, one of the Top 10 Business Books of the Year by Forbes, and was a Washington Post bestseller. A former presidential campaign spokeswoman, the New York Times described her as an “expert at self-reinvention and helping others make changes in their lives.” She is a frequent contributor to the Harvard Business Review, TIME, and Entrepreneur. Recognized as a “branding expert” by the Associated Press, Inc., and Fortune, Clark is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, the U.S. State Department, and the World Bank.


13 Mar 2017

Rank #7

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The Power Of Habit

Mike Agugliaro talks how to actually learn new skills and why so many people can’t seem to succeed in life and business. When it comes to growth, people are often stuck in place because of their unconscious habits. Learn how to face the truth so that you can change and create the success you’ve always wanted. Key Lessons Learned: Learning New Skills You have to listen through the lines to really learn what someone is speaking about. If you aren’t taking notes on the action items, you’re not getting the value you could be. You have to be willing to do what needs to be done to be successful. If you’re going to go travel to hear someone speak, you’ve got to come away with something that is going to change the game for you. You should be curious about yourself rather than judging other people’s position or status. What got you to where you are will not get you to where you want to go. As humans we tend to inflate things, when things are “good”, it usually means less than good. Luck is a component to success but it’s not everything, it takes hard work and dedication. Look at the super successful people that you admire, and study their habits. Learn what they are doing and how they achieved what they have. Success leaves clues. Information is everywhere now. The internet has changed the game and you can learn virtually everything. “Applied knowledge is power.” The difference between the ultra successful, the ultra wealthy and everyone else is belief. The number one thing that prevents success is people will usually invest in things rather than investing in themselves and learning new skills. Marketing, sales, and leadership are the main areas of life and business that you need to focus on if you want to grow and succeed. You just have to be a little bit better as a leader than you were yesterday. Focus on the incremental gains and you will win each day one at a time. When you get honest with yourself, you can change. The lie is preventing you from getting what you really want. Come to grips with the lie and you can improve. Links To Resources Mentioned http://www.servicebusinessedge.com Wavves - “Applied knowledge is power.” 14:30 “If you were to rank yourself on leadership today, where would you be?” 20:15 Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!


24 Nov 2017

Rank #8

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How to Deliver Amazing Value with Shaun Buck

In this week’s episode of the CEO Warrior Podcast, Mike Agugliaro interviews Shaun Buck. Shaun Buck is the CEO of Boise, Idaho-based The Newsletter Pro, the largest custom print newsletter company in the world—printing and mailing millions of newsletters annually for diverse industries all over the globe. He is the co-author of No B.S. Guide to Maximum Referrals and Customer Retention.


19 Dec 2016

Rank #9

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Finding the hidden A-players with Dr. Sabrina Starling

In this week’s episode of the CEO Warrior Podcast, Mike Agugliaro interviews Dr. Sabrina Starling. Dr. Sabrina is the author of How to Hire the Best: The Rural Small Business Owner’s Ultimate Guide to Attracting Top-Performing Employees. As The Business Psychologist, Dr. Sabrina specializes in transforming time and cash-sucking small businesses into highly profitable, great places to work.


2 Jan 2017

Rank #10

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Recruit Like A Master

Learn how to recruit like a master. Discover recruiting strategies you can use to find productive new employees from day 1, onboard new employees with automated processes that gets them on the job on day one! See how you can understand if employees are performing and if they need improvement while keeping everyone productive. Learn how developing your staff improves employee morale, increases retention and produces productive teams and more. Key Lessons Learned: Recruiting The Best People The right person, doing the right things, in the right place, with the right culture and the right systems makes it easy to run a growing business. You are either training your employees and your customers, or they are training you. It’s easy to find great people, it takes energy and effort to maintain great people. If you keep hiring great people and they keep leaving, hiring isn’t your problem. You have to solve the problem first. The first step to solving anything is clarity. Do your employees feel driven to succeed like you do? To have the company you want, you have to use the tools and strategies that the greatest companies use. How much does it cost you to have bad employees? Bad hires happen from bad processes and bad systems. A lot of times your employees fail you because you allow it to happen. What are you going to start doing, stop doing, and keep doing? Recruiting and hiring is a function of one thing, marketing. It’s about becoming magnetic to the right people. Similar to customers, you have to identify your employee avatar and know exactly who they are. Know how to talk to them and know how to deliver. Growth opportunity is the number one recruiting strategies. The little things like paid birthdays and tool allowances are more effective than 401k’s at this point. By 2020, 75% of the industry will be Millennials. They expect constant information and constant contact as well as feedback. The number one reason people leave their company in the industry is they don’t feel like they don’t have a voice in that company. Add what’s important to the job seekers you want to attract and add it to your job posting. Figure out what makes you unique and communicate that. Your copy for your job posting should be written by a copywriter, it should use emotional language that moves people closer to you. Survey your culture for information that you can leverage for recruiting. A vision for the future is the number one magnet for attracting people to your business. Strong leaders are who people want to work for. Residual income programs are one of the best ways to retain excellent people. BirdDogHR BirdDog is a multilevel resource that is easily adjusted and configurable to attract the right people. If you fish with the right bait, you will catch the right fish. BirdDog will work anywhere that someone can access their smartphone. It better be easy to apply, because people are applying to 10 job posts at a time. You should always be recruiting, you can’t be held hostage by underperformers. When you recruit all the time, you start to build a hot list of people who are ready to make the switch as soon as the opportunity comes up. Stay in front of prospective employees and stay on top of their mind, the time may not be right now but in six months to a year the timing may be perfect. The person who serves great employees the best becomes the magnet. Work your referral network, let people know you’re hiring. Links To Resources Mentioned birddoghr.com Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!


23 Nov 2018

Rank #11

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The Sales Supercharge Strategy

Discover the proven strategy to generate more sales from your customers - without discounting or coupons. Discover creative advertising strategies that really set your business apart from competitors (hint: they leverage the way your customers think about promotions) Motivate your customers to purchase today - put a stop to objections like "I'll have to think about it" and increase your close percentages... and do it WITHOUT dropping prices or offering discounts (plus this is something your sales team can really get behind) Key Lessons Learned: Sales Strategies Do your due diligence, every state has different rules about what you can and can’t do in business. Don’t do something that will put your business at risk. You have to have your systems in place. If you don’t look good, smell good, and act right, all the sales strategies in the world won’t matter. Increasing perceived value is one of the most impactful things you can do, it enables you to charge more for your products and services. You need to use yard signs, they are essentially mini billboards that go on your customers lawn. Offering incentives is a great way to avoid negotiating your fees. It can also be used to upsell customers who are hovering around the middle offering. Having a compelling incentive program is an excellent way to fill the lulls in your work schedule. People buy because of a why, buy we also have to sell from our why. If you’re suffering in your business, it’s because a lack of knowledge and education. You need to start learning about marketing and business. Incentive Programs Incentive programs in a marketing world creates emotional movement. The sales process is all about helping lead someone to make the best decision for themselves and their family. Sales is not about you. Creating value for the consumer is the heart of an incentive program. Cruising is the most popular vacation type in the world and the typical cruising customer also happens to be the ideal client for most service businesses. The cruise industry has a tremendous cost of acquisition, by leveraging that you can get these cruise vouchers from anywhere from $99 to $199. The perceived value of a cruise voucher is huge, especially compared to a straight discount. The most important thing to a person is a day off, the second most important is what they do on their day off. You have to answer the how and the why or else your customers will automatically say no, even if it’s a great offer. It will just seem too good to be true. Cruise vouchers are also great for sales contests and motivating your sales team. You can even get your vendors to buy you cruise vouchers by convincing them it will help you sell more of their products. Membership Programs Everyone should have a membership program, no matter what services you offer. It’s not about making money off the membership, it’s about creating value. Incentives are a great way to close more memberships. Technical support is one of the easiest services to offer to make memberships more enticing. Lead Generation Leveraging a vacation incentive to generate leads can be one of the most powerful things you do to increase sales. The perceived value of the cruise voucher is the game changer. Links To Resources Mentioned https://www.increaseoursales.com Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

1hr 5mins

21 Dec 2018

Rank #12

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Mike Agugliaro reveals the secret 3+3+3 formula for success in your service business. Discover the secrets behind growing a $30+ million company while transforming your life while harnessing your personal power within. Key Lessons Learned: Service Business Success Secrets Habits don’t have to take months to form, you can create new habits almost immediately with the right mindset. There are three key strategies from making money, saving money, and keeping money. Many people commit to two of these but leave out the last one. If you want to make money and save money, you better learn how to keep it too! The problem with service business owners today is their lack of ability to focus and be present for an hour to learn something new and execute on it. Many service business owners were brave when they started but they are no longer brave today. We have forgotten how strong we are. What does the bigger you look like? The number one investment you can make is in yourself. Invest with someone that will tell you the hard truth. There are no excuses if you are willing to take action. If you don’t take massive action you will stay where you are. Failure is predicting a future that never happened, don’t let failure hold you back. Your time on earth will end at some point no matter what, whether or not you stand still or try something new. You can make more money and work less, with less headache, you just have to figure it out. Get passionate to solve your problem. You need the right person, the right system, and the right process if you want to succeed. Who is your avatar and how do you get more of them? Do you have systems in place for the before, during, and after units of your business? Systems equate to profitability. Manage, Monetize, and Diversify. Monetization is putting your money in the right place to deliver the maximum return in the shortest period of time. Everything you do has an ROI, figure it out. Diversify your income streams and your opportunities. Focusing is how you make money, diversification is how you keep it. A culture mindset shift from the employees to the owner is the number one game changer. It’s not about what you say, it’s more about what you show. Inbound Leads Inbound is all about WOW service is what you say, how you say it, and what it means. Your words are magic and what you say counts. People are used to hearing scripted responses, talk to them as a real human being instead of a robot. Say your words with passion, purpose, and power. That’s how you create magnetism that will draw people in. It’s not about booking a call, it’s about starting a relationship. What would you do if the next call to your business was worth a million dollars? Credibility Credibility is all about why us, what we do, how we do it. Your products and services are not what you do, how you treat people and serve others is what you do. Additional Opportunity Plant the seed for the future and continuing the relationship. Talk about the 1+1 model. What does your customer need right now and what should they think about. If you can turn every call into a 1+1 conversation, your business will explode. Everyone loves a free gift. Coupons create cross pollination for your other services. Customer Service Set the stage, frame the outcome, and then create the outcome. Tell them where you are going to go today and how you are going to solve the problem. Don’t stop creating a rapport until you create a connection with your customer. Your customer should feel like you are sending a knight in shining armor to your house. What you say and how you say it should be different depending on the person, a script can’t cover it. Customer Experience Packet The customer packet is information and literature that helps the customer make better decisions. It’s like the wedding gifts for your new relationship. It builds rapport, reinforces the relationship and magnetizes you to the customers, and has value. No one throws value away. Would you spend $5 to secure $50,000? Of course you would. Give value to your customer and you won’t be selling them on your services, the value you provide will sell you. Follow Up Check in on the delivery. This can be automated or manual. Reinforce the buying decision. Let them know why they chose your service business. Reframe future ongoing business. You have a relationship, reframe it for the future. Testimonials Once you blow them away with great service, ask the customer for a testimonial. Referrals are all about who they know, what they need, and win, win, win. Power, Theme, Leadership Some people are just lacking a little bit of power. Power gives you endurance and allows you to push longer and harder than everyone else. People buy from people with power. Power attracts power. What is your personal theme that you are going to live with this year? Your theme should be everywhere, when you live and breathe your mantra, your life will change. Your theme is your mission. Without expansion you can’t grow your service business. You’re exactly where you are with the skill sets that you have. You have to live on purpose. Links To Resources Mentioned http://www.servicebusinessedge.com http://www.ceowarrior.com 844-273-BOOM (2666) Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

1hr 31mins

14 Dec 2018

Rank #13

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The Trifecta Of Growing a Business

Learn about the three primary components of growing a business and how you can use them to explode your service business. Discover the real reason you are in business and why you are thinking about sales all wrong. Find out what it means to really lead from the front, and how get your team on board with your vision for the future. Key Lessons Learned: Managing Risk Ask yourself what could go wrong. It’s possible for your creative idea to cost you a million dollars if you don’t think about the risks involved. You have to do your due diligence with everything you try in your business. The bigger you get, the more you have to lose. If you’re going to be a coach in this world, make sure you have the success and the scars to share, then take on the ethical responsibility and know that you are playing with someone’s life. Business and life is not easy, it takes honest work and plenty of effort to achieve anything worthwhile. Growing a Business There are three components to growing a business: marketing, sales, and leadership. Every business is in the business of marketing. You should understand the difference between the psychology of marketing and persuasion. Marketing is different for each business, just because it worked for one does not mean it will work for your business. Diversify your marketing and don’t rely on one platform for everything. Make a list of all the marketing vehicles you could consider. If you don’t have a list, you are just going to be sold by what other people have. Evaluate your list, pick what might work for you but choose based off of ROI and test out the results. Avoid long term contracts. When measuring ROI you have to measure results at the beginning of the process, not at the end. You have to come at sales from a serving perspective first. If you’re amazing, people buy amazing. The greatest sales people in the world don’t have to convince anyone of anything. Be relentless in trying to achieve better results for your business and your customers. You have to lead your people. Are you leading by example or are you leading by force? You must always look for the skill sets you don’t have now that will grow your business to the next level. Every $5 million there is another level of understanding and evolution. Your team should be growing your business with you. How can you implement new levels of achievement with a team that isn’t evolving? Your business will always lower to the lowest level of mindset in your business. Mindset Master something at a level that you can understand. Find someone that is willing to teach and who you are willing to learn from. If you don’t reflect on your life, you will end up living through the same cycles of success and failure over and over again. The only difference between confrontation and conversation is the emotion you attach to it. The results you have are the results you deserve. If you don’t evolve as a person, how can you expect to become successful as a person? Your belief system is either holding you back or pushing you forward. Ask questions when you’re learning new things and try to get to the why and the how of what you’re hearing. Links To Resources Mentioned servicebusinessedge.com Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

1hr 8mins

11 Jan 2019

Rank #14

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Chandler Bolt on Writing, Marketing, and Publishing

Chandler Bolt is the author of six bestselling books including Book Launch and Publish, he’s also the founder and CEO of Self Publishing School and has helped thousands of people on their journey of writing their first book.


27 Mar 2017

Rank #15

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Joel Hammon on Non Traditional Alternative Education

Joel Hammon is the co-founder of The Learning Cooperatives, a group of self-directed learning centers in Pennsylvania and New Jersey. He is also the co-founder and president of Liberated Learners, an organization that supports educators around the world to create self-directed learning centers in their communities. Joel is the author of The Teacher Liberation Handbook that details how he left teaching in public and private schools after 11 years to create an educational alternative for young people.


1 May 2017

Rank #16

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Getting Results In Your Business/Why Some Succeed Where Others Fail

Mike Agugliaro talks getting results and why some business owner suffer and fail despite investing in training and education. Key Lessons Learned: Getting Results It’s ridiculous that business owners spend their hard earned money on solutions and then don’t get results. It’s hard for someone to build a million dollar business with a hundred thousand dollar mind. Bringing OK training to really good people will not get you any results. Is your mind ready to expand and try new things? Your people need to understand that there’s a mindset gap, they need to be ready and engaged in the information if you want to see results from new education. Ambitious people hunger for more impact. Incremental growth will not get you where you want to be, you need to make a fundamental shift to unlock exponential growth. If it’s all about mindset, why are so many positive people broke? Mindset Your mind is like the hardware of a computer, you can’t run a software program that your hardware can’t handle. You follow the path and stick to it until the path will no longer take you to where you want to go. If your leader doesn’t have the mindset to take action, no amount of training is going to improve the results of your team. “Give a tablet to someone who can’t do paperwork right, and they will just suck more.” The Personal Gap Analysis Ask yourself “where are you today and who do you personally need to become to get where you want to go?” You need to change the person to change the world. If you tell yourself “I will be more focused, I will be unstoppable.” You will start change the way you think and the way you act. If you solve yourself, you can solve any problem in the world. You can complain about something, but you need to take action. Are you playing at 100% in all areas of your life? That’s what leaders do. Stop playing small time. You have to be willing to do what others won’t do in order to have what other’s won’t have. Don’t help someone else until you help yourself. Links To Resources Mentioned https://ceowarrior.com http://www.servicebusinessedge.com Wavves - 2 Timestamp Quotes Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!


17 Nov 2017

Rank #17

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The Crucial Skill Every Service Business Owner Needs

There is a crucial skill that every service business owner should have… but very few actually have this skill and are using it. Problem is, you NEED this skill because you’re called upon every day to use it. Mastering this skill will elevate your business; not mastering it will mean stress and frustration. Key Lessons Learned: Decision Making Process Everybody has a decision making process that they do but don’t understand. You definitely have a process, but nearly no one has it written down. A process has to have a sequence of things that you go through, criteria you use to evaluate different courses of action. For business decisions, you first need to consider the Return on Investment, Return on Time, and Return on Life. There are more things to think about, but if you skip those first three you could get into big trouble. If you can’t find good employees, it’s not because they are no good employees, it’s because you suck at finding them. You probably lack a defined decision making process that you need to find and hire the right people. The fourth criteria is how will the decision serve your employees? The fifth criteria is will this decision serve your clients? The last two criteria can help you check off the first three and will let you know if you’re on the right track to the best decision. The final piece of the puzzle is the sanity check, if the sanity check says no, the decision has to be a no. If you can check off all the boxes, the decision is simple and easy. You must have a written process for how you make decisions in your business. Your customers also have a decision making process and you can actually share your process in order to help them out. Links To Resources Mentioned http://www.servicebusinessedge.com http://www.ceowarrior.com 844-273-BOOM (2666) Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!


22 Oct 2018

Rank #18

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Maximum Profit Direct Marketing

Brian Kaskavalciyan joins Mike Agugliaro to talk about maximizing your profits in your service business using direct marketing. Find out how to keep your customers happy, get them to buy more often, increase the dollar value of every sale, and double your income in record time. Key Lessons Learned: Direct Marketing The service business is relatively simple to market, the customer has a problem now and they need a solution now. Marketing your business is essentially about creating customers, keeping customers, and multiplying customers. To be an effective marketer of plumbing/HVAC solutions you need to be where your customers are looking for a solution, provide them a customer experience that they will love, and do everything you can to nurture and protect that customer. Your competition wants your customers, which is why you have to protect them fiercely. There are four ways to increase your sales and profits: get new customers, increase the average transaction value of each sale, get your customers to buy more often, and increase the average buying lifetime value of a customer. Acquiring customers is the most expensive and risky way to grow your business. Most businesses are obsessed with getting new customers, but without a system to protect those customers, they could leave your business like a hole in a leaky bucket. What is the Lifetime Profit Value of your average customer? The more money you get out of a customer, the more money you can spend to acquire a customer. If you don’t commit to creating long term relationships with your customers, you are throwing away your potential profits. One of the best things you can do as a business owner is shop your own business from the perspective of a customer. Walt Disney’s Law of Unlimited Abundance: “Do what you do so well, that when people see you do it, they want to see you do it again, and will bring others to see you do it.” Upsells, cross-sells, price strategies, and adding value are ways you can increase your average sale. Many companies are afraid to charge the right price in order to earn the right profit. You should be earning a minimum of 10%-15% profit in your business. Who do you have to become in order to earn the right to premium pricing? Educate the customer about the other services you offer, every time you get the customer to return it increases the likelihood of them returning again and again. Getting that second sale is crucial. You must always be reminding your customers who you are, all the solutions you provide, the benefits of working with you, and how to get a hold of you. Consistency is key. Physical newsletters are extremely powerful for staying in touch and on top of mind. Make sure your newsletter doesn’t have an agenda behind it. Take a multichannel approach to direct marketing. You can’t rely on just one channel. There is a fine line between staying in touch and making people mad, you should be trying to engage them and creating a two way conversation. You have to evaluate the return on investment on each of your direct marketing methods. With knowing the ROI, how can you course correct? If your sending your customers gifts, are you giving them what they want or is it something generic. Direct mail is still one of the best direct marketing methods you can use to grow your business. Links To Resources Mentioned www.g4mg.com/warrior 305-856-8788 Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!


9 Nov 2018

Rank #19

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Ending The Year Strong With Breakthrough Thinking

Mike Agugliaro shares the Breakthrough Thinking Model that will help you make sure that you end 2018 strong and start off 2019 with power and focus. Learn how the changing seasons don’t have to affect your service business the some guru’s say and how you can engineer your business for powerful growth all year long. Key Lessons Learned: The End of the Year People often want to start off the new year moving really fast. They want to sprint towards their goals and drive hard but the end of the year holidays tend to slow people down. The season changes into winter and we start to get into hibernation mode. This can be a double hit to our businesses. You have time before the end of the year to course correct and prevent yourself from falling into the gap. You have to have a sense of teaching with your team. Education applied equals power, if you can educate your team and help them apply the knowledge you will get results. The decline begins right after the summer season. A lot of gurus say that once September arrives you’ve entered shoulder season but we have to ask ourselves if that’s actually true. We have to clear the belief and programming that these drops are unavoidable, that some seasons are just worse than others. Don’t “fall” into winter waiting to “spring” into summer. Start making changes now instead of waiting for New Years. The only real competition you have is with yourself. Taking Breakthrough Action To take action, you first have to understand what’s happening within your ecosystem. Once you understand the situation, you can take control of the situation. Once you choose to create your own economy, everything changes. I lot of people get trapped in the idea of “this is what I do” instead of thinking “this is one of the things I do.” A SuperTech with skill in more than one trade is not controlled by the season, they just switch the work they do depending on the time of year. What are you going to start doing today? Planning, thinking different, higher level education are all important. If you don’t have the education on how to grow, you can’t really be surprised that you are not where you want to be. What do you have to stop doing? Procrastination, complaining, hanging around weak people, a lot of what you are capable of is determined by your peer group. Your stop list is your most powerful list. What are you going to keep doing? Working hard, skilled work, being friendly, what are the most important things you already do that you will double down on. If you start eating a salad everyday, you will probably feel better, but not if you’re eating terrible food the rest of the time. You have to stop the bad habits to let the good ones shine. What is the breakthrough in what you just learned? A breakthrough is a personal evolution where you take ownership of the concept and it shapes your thinking from then on. Links To Resources Mentioned Outwitting the Devil by Napoleon Hill Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!


2 Dec 2018

Rank #20