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Unofficial Partner Podcast

Unofficial Partner is the leading podcast for the business of sport. Our guests are a who's who of the international sports industry talking about the big issues.

Ranked #1

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E48: It’s an Unofficial Shitshow 1

E48: It’s an Unofficial Shitshow 1

There’s no point in pretending we can get away with business as usual, so we’ve put our regular podcasts to one side to ... Read more

17 Mar 2020

1hr 3mins

Ranked #2

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E33: Oli Slipper

E33: Oli Slipper

This week Richard and Sean head to Putney to talk to Oli Slipper about the expensive mistakes that await sport’s OTT boo... Read more

21 Nov 2019

41mins

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Ranked #3

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E64: We need to talk about…rugby

E64: We need to talk about…rugby

Today’s podcast is one of a regular series of deep dives in to the commercial landscape in a particular sport. Each spor... Read more

16 Apr 2020

41mins

Ranked #4

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E55: A brand view with Ben Blanco

E55: A brand view with Ben Blanco

Today's conversation is about how one of the world's biggest sponsors tackles the shutdown in the sporting calendar. For... Read more

31 Mar 2020

38mins

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Ranked #5

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E54: The Opta Story

E54: The Opta Story

Aidan Cooney is founder and CEO of InCrowd, the fan experience technology company and is probably best known as the guy ... Read more

30 Mar 2020

56mins

Ranked #6

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E49: It’s an Unofficial Shitshow 2

E49: It’s an Unofficial Shitshow 2

Nobody - literally nobody - has written more words on the impact of Coronavirus on sport than Matt Slater, staff writer ... Read more

19 Mar 2020

45mins

Ranked #7

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E58: Talking to Garry Dods

E58: Talking to Garry Dods

Garry Dods is founder of the sports marketing agency We Are Fearless. the week before we recorded this interview me and ... Read more

6 Apr 2020

37mins

Ranked #8

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E30: Ellie Norman - F1

E30: Ellie Norman - F1

Ellie Norman was Head of Advertising and Sponsorship at Virgin Media when Sean Bratches asked her to become the first ev... Read more

31 Oct 2019

39mins

Ranked #9

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E61: Brett Gosper of World Rugby

E61: Brett Gosper of World Rugby

Today we talk to Brett Gosper the chief executive of World Rugby about how his career in advertising frames what  sees ... Read more

9 Apr 2020

36mins

Ranked #10

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E53: The view from Alex Willis’ window

E53: The view from Alex Willis’ window

Alexandra Willis is having a very good career, as she oversees strategy and execution of communications, content and dig... Read more

26 Mar 2020

34mins

Ranked #11

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E29: Richard Ayers’ Bellwether beard

E29: Richard Ayers’ Bellwether beard

Richard Ayers has been selling the future for his whole career, since teaching John Humphreys to read out the BBC Today ... Read more

23 Oct 2019

44mins

Ranked #12

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E57: The Branding of Daniel Geey

E57: The Branding of Daniel Geey

Daniel Geey is a sports lawyer and a partner at Sheridans, an author of Done Deals a book about football transfers, he h... Read more

2 Apr 2020

50mins

Ranked #13

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E32: Henry Chappell - Pitch Marketing Group

E32: Henry Chappell - Pitch Marketing Group

This week we talk to Henry Chappell in Pitch Marketing Group's Soho office overlooking the NCP Car Park on Brewer Street... Read more

14 Nov 2019

43mins

Ranked #14

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E60: Completely OTT

E60: Completely OTT

Today we talk to Yannick Ramcke, who has established a reputation for being one of the most insightful observers of the ... Read more

8 Apr 2020

45mins

Ranked #15

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E59: The future is female

E59: The future is female

This podcast is a conversation about the commercial questions hanging over women’s sport. It was organised by Lisa Parfi... Read more

7 Apr 2020

30mins

Ranked #16

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E56: Steve Martin Down Under

E56: Steve Martin Down Under

Today’s podcast guest is Steve Martin, Global CEO of M&C Saatchi Sport and Entertainment.We interviewed Steve last y... Read more

1 Apr 2020

26mins

Ranked #17

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E62: Gareth Balch - Two Circles

E62: Gareth Balch - Two Circles

Gareth Balch co-founded Two Circles in 2011 when he 28 years old, and the business has since become one of the most infl... Read more

14 Apr 2020

36mins

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