Ben Blanco's guest appearances

Ben Blanco

SB Weekly - the sport business podcast

The Marketing Society podcast

Unofficial Partner Podcast

Daniel Geey

Henry Chappell

Garry Dods

Roger Mitchell

Faris Yakob

Vicky Gosling

Adrian Bevington

Tom Fox

Ellie Norman

Arron Shepherd

Jackie Fast

Steve Martin

Barry Hearn

Carsten Thode

Elliot Richardson

OwlTail

This week our friends at Unofficial Partner had a conversation about how one of the world's biggest sponsors tackles the shutdown in the sporting calendar. For this we sought the views of Ben Blanco, currently the global sponsorship lead for Heineken, based in Amsterdam and prior to that was head of sport and entertainment marketing at Samsung. Ben's role at Heineken is to oversee the beer giant's relationship with sport, that includes sponsorship of the UEFA Champions League, F1, The Heineken Cup rugby and of course Euro 2020, which was due to take place in 12 cities around the continent this summer. None of that is happening, so what decisons does Ben need to make now, and how does a big brand deal with the ramifications of such a massive disruption to its marketing plans. The Unofficial Partner podcast is now published daily, and we're proud and grateful that our conversations are being listened to by thousands of people across the sports business every week of the year. If you'd like to enquiry about advertising, sponsorship or branded podcasts, please get in touch with Sean via email sean@unofficialpartner.co.uk or you can reach us via the website unofficialpartner.com.https://www.unofficialpartner.com/

This week our friends at Unofficial Partner had a conversation about how one of the world's biggest sponsors tackles the shutdown in the sporting calendar. For this we sought the views of Ben Blanco, currently the global sponsorship lead for Heineken, based in Amsterdam and prior to that was head of sport and entertainment marketing at Samsung. Ben's role at Heineken is to oversee the beer giant's relationship with sport, that includes sponsorship of the UEFA Champions League, F1, The Heineken Cup rugby and of course Euro 2020, which was due to take place in 12 cities around the continent this summer. None of that is happening, so what decisons does Ben need to make now, and how does a big brand deal with the ramifications of such a massive disruption to its marketing plans. The Unofficial Partner podcast is now published daily, and we're proud and grateful that our conversations are being listened to by thousands of people across the sports business every week of the year. If you'd like to enquiry about advertising, sponsorship or branded podcasts, please get in touch with Sean via email sean@unofficialpartner.co.uk or you can reach us via the website <a href="http://unofficialpartner.com" rel="nofollow" target="_blank">unofficialpartner.com</a>. <a href="https://www.unofficialpartner.com/" rel="nofollow" target="_blank">https://www.unofficialpartner.com/</a>

Sport and sponsorship in 2020:  Unofficial Partner talks to Ben Blanco of Heineken

Today's conversation is about how one of the world's biggest sponsors tackles the shutdown in the sporting calendar. For this we sought the views of Ben Blanco, currently the global sponsorship lead for Heineken, based in Amsterdam and prior to that was head of sport and entertainment marketing at Samsung.Ben's role at Heineken is to oversee the beer giant's relationship with sport, that includes sponsorship of the UEFA Champions League, F1, The Heineken Cup rugby and of course Euro 2020, which was due to take place in 12 cities around the continent this summer. None of that is happening, so what decisons does Ben need to make now, and how does a big brand deal with the ramifications of such a massive disruption to its marketing plans.The Unofficial Partner podcast is now published daily, and we're proud and grateful that our conversations are being listened to by thousands of people across the sports business every week of the year. If you'd like to enquiry about advertising, sponsorship or branded podcasts, please get in touch with Sean via email sean@unofficialpartner.co.uk or you can reach us via the website unofficialpartner.com.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter @UnffclPrtnrWe publish two podcasts each week, on Tuesday and Friday.  These are deep conversations with smart people from inside and outside sport.  Our entire back catalogue of 300 sports business conversations are available free of charge here.  Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.  If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Today's conversation is about how one of the world's biggest sponsors tackles the shutdown in the sporting calendar. For this we sought the views of Ben Blanco, currently the global sponsorship lead for Heineken, based in Amsterdam and prior to that was head of sport and entertainment marketing at Samsung.Ben's role at Heineken is to oversee the beer giant's relationship with sport, that includes sponsorship of the UEFA Champions League, F1, The Heineken Cup rugby and of course Euro 2020, which was due to take place in 12 cities around the continent this summer. None of that is happening, so what decisons does Ben need to make now, and how does a big brand deal with the ramifications of such a massive disruption to its marketing plans.The Unofficial Partner podcast is now published daily, and we're proud and grateful that our conversations are being listened to by thousands of people across the sports business every week of the year. If you'd like to enquiry about advertising, sponsorship or branded podcasts, please get in touch with Sean via email <a href="mailto:sean@unofficialpartner.co.uk">sean@unofficialpartner.co.uk</a> or you can reach us via the website <a href="http://unofficialpartner.com" rel="nofollow" target="_blank">unofficialpartner.com</a>.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, <a href="https://linktr.ee/unofficialpartner" rel="nofollow" target="_blank">sign up to the weekly UP Newsletter and follow us on Twitter @UnffclPrtnr</a> We publish two podcasts each week, <a href="https://podcasts.apple.com/gb/podcast/unofficial-partner-podcast/id1459630823" rel="nofollow" target="_blank">on Tuesday and Friday</a>. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 300<a href="https://www.unofficialpartner.com/podcast" rel="nofollow" target="_blank"> sports business conversations are available free of charge here</a>. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

E55: A brand view with Ben Blanco

Ben Blanco, UK Head of Sport and Entertainment Marketing at Samsung, spoke to SB Weekly about how the electronics giant judges success in a sports sponsorship deal, how and why the School of Rugby marketing campaign with comedian Jack Whitehall and the England rugby union team became such a hit and how he went from a runner on the Harry Potter film series to one of sport's leading sponsor brands.

Ben Blanco, UK Head of Sport and Entertainment Marketing at Samsung, spoke to SB Weekly about how the electronics giant judges success in a sports sponsorship deal, how and why the School of Rugby marketing campaign with comedian Jack Whitehall and the England rugby union team became such a hit and how he went from a runner on the Harry Potter film series to one of sport's leading sponsor brands.