The Beauty Business Podcast
Adam Chatterley from SalonBusinessSecrets.com brings his global spa, salon and wellness industry knowledge and expertise direct to your ears so you can start and grow your independent salon or beauty business as quickly and effectively as possible to match your goals and desires. Discover how you can get all the clients you want (and keep them coming back) so you no longer have to worry about quiet appointment books. Harness the amazing power of marketing using the internet and use your website and social media to drive your business beyond just getting more page likes. Learn how to master the art of retail sales without effort, set your prices to maximise revenue, reduce your costs, get the most from your team, create a salon business plan, work out your salon key performance indicators and much, much more all in one place. Adam uses his wealth of industry contacts to invite expert guests as often as possible to talk about a specific topic and bring you their incredible insight and knowledge. Normally you would need to travel to industry events and seminars, plus invest significant money to learn from this calibre of speaker, consultant or presenter, but here you’ll get is all straight to your pc or mobile device all for FREE.
Rank #1: BBP 050 : Increase Your Profits Thanks To Better Client Retention.
Time sure does fly by! Welcome to our 50th Episode and hopefully. . .we’ll also get our 200,000th lifetime download for the Beauty Business Podcast too! So I’d like to take this opportunity to THANK YOU all my lovely listeners for this milestone as I couldn’t have done it without your continued support! If you know someone who can benefit from listening to my podcast then please do share especially within your team! Remember that continuing education can really help you run a smooth and stress-free beauty business . . and the more people in your team that listen, the more ideas and results you’ll get! Back to our newest episode though . . . we will be talking about Client Retention and specifically how to measure your Client Retention Rate and New Client Retention rate and then what to do with them. I’d advise you better be ready with your notepads and calculators! But before you press play, let me remind you about the upcoming Beauty Business Boot Camp that I had announced in the previous episode.This is a week long FREE virtual training event! I will be covering the MAJOR topics affecting independent businesses in our industry . . . and sharing my KNOWLEDGE that I believe will make a huge difference to your business in 2019. It’s happening very soon . . . from the 25th February to the 1st March 2019 and I don’t want you to miss it! To register click HERE! Now let’s go back to our Client Retention Class! Episode Highlights and Takeaways: What is Client Retention? (4:51) “Client retention basically means keeping your clients or keeping your clients coming back.” The Two Main Reasons Why It’s Important (5:18) What is Client Retention Rate or CRR? (6:35) “Client retention rate is basically a measure of how many of your clients are coming back.” 3 Figures of CRR: How many “Active Clients” you had at the start of the 90 day period How many “Active Clients” you had at the end of the 90 day period How many NEW clients you received in that same 90 Day period What is New Client Retention? (11:54) “You need to be really putting in the effort to retain those NEW clients and that means bringing them BACK for more treatments as soon as possible.” 2 Figures of NCR: TOTAL number of NEW clients in a 90 day period TOTAL number of NEW clients who came more than once in a 90 day period How to improve Client Retention Rate or CRR? (17:04) 5 SUPER Quick and Simple Tips to Boost Your Everyday Customer Service (28:03) LINKS Podcast/Blog: Top 10 Special Offer Ideas That DON’T Involve Discounts BBP 024 : How To Use Facebook Messenger Bots to Automate and Grow Your Beauty Business BBP 041 : Dealing with Last Minute Cancellations, Late Arrivals and No Shows Professional Beauty London: BOOK HERE The Beauty Business Boot Camp: REGISTER NOW The Beauty Business Hackers: JOIN US for FREE training videos! Sharing is Caring! “Customer service is very much at the heart of Client Retention most of the time . . . more clients leave a business or leave negative reviews because of how they FEEL they’ve been treated than actually any genuine poor treatment or poor service.” -Adam Chatterley- Help a colleague or someone you know who’d be interested by sharing this episode. Let’s hit the 200,000 lifetime downloads! Help Me Create An Impact! One of my biggest goals this year 2019 is to create an impact to beauty business owners like YOU every . . single . . day by helping you become more successful.I’m calling this my Impact 365 goal. So if I’ve ever made any significant difference in your life or business after listening to any podcast episodes, reading my blogs or via online workshops then let me know by leaving a review , recommendation or comment. Every review will count towards my impact goal and will be featured on my website on a daily basis. Here are ways you can be part of Impact 365: Leave a recommendation via my Facebook Page: https://www.facebook.com/salonbusinesssecrets/reviews/ Give a review on iTunes: https://itunes.apple.com/us/podcast/the-beauty-business-podcast/ Visit Impact 365 and leave a comment: http://salonbusinesssecrets.com/impact I look forward to hearing from you and of course to help YOU achieve a successful, stress-free and rock solid business!
Rank #2: BBP 064 : Get More Bookings Using Social Media 101 [Plus Get Our Best Social Media Giveaway EVER!].
2019 ends in just three months . . . that’s another decade gone and I have a special treat just for you! But before I tell you more about that. . . (keeping you in suspense) I’d like to ask how your social media is going? . . . and when I say that, I’m really asking is it getting you result? Clients . . . bookings . . . . sales? Now I’m not a social media guru by any means but I can help you to end 2019 with a bang when it comes to your social media success! (Not literally of course) I know some of you may be rocking it out with your social media game, but some are struggling, some are wondering what’s the point and others are just starting out and finding their way, but hey this episode is tailored for any beauty business owner who wants to use social media to gain more clients and get more bookings from their online presence. Now you may hear some tips on this episode that you’ve heard before, but are you actually following them? We often neglect the basics that are seemingly unimportant, but are actually essential in helping you reach more clients and engage with them! So how about we have an end of the decade social media refresher to see get what you want from social and use this wisely to generate MORE business? Sound like a plan? Then get yourself ready to take a lot of notes and then at the end of this episode, I will give the most amazing freebie to make your end of year social media go off like a rocket on New Years Eve . . . (Spoiler Alert . . . the link for the freebie is: http://www.beautybusinesspodcast.com/calendar) But remember not to go jumping to download this freebie just yet without listening to this episode as you might miss some great tips that you should be applying to your social media posts. Ready to end 2019 and start 20120 strong? Then let’s hit that Play button right now! Episode Highlights and Takeaways: Quick Social Media Audit: Why are you using Social Media? (4:28 ) Four Ways Social Media Generates Business For You (5:34 ) What do YOU want to get out of Social Media? (8:01) The Social Media Platforms You Use (9:14) The Four Types of Posts and which ones work(12:07) The Truth About Text Only Posts (15:13) The Power of Image Posts (21:30) How Long Should A Post Be? (26:20) Venturing In To Video Posts (28:47) What Else To Post About on Social Media? (31:23) The Search Solution: Mastering Hashtags (35:54) FREEBIES: FREE End the Decade Strong Social Media Calendar 2019: http://beautybusinesspodcast.com/calendar Hitting a blank wall? Posts not engaging enough? Too busy to sort out your social media posts? Make your life easier with this social media calendar that you can use! FREE Beauty Business Breakthrough Call With Adam: https://calendly.com/adamchatterley/breakthrough This is an opportunity that you shouldn’t miss so get in while stocks last! Allow me to help you take the right kind of rapid action, push through a challenge or just help you grow your business faster and make more money! FREE Three months on Gusto: https://gusto.com/bbp Check out more at the Sponsor’s page to know how Gusto can help you with your payroll! LINKS: Episode 64 Show Notes: http://www.beautybusinesspodcast.com/episode64 Canva: https://www.canva.com/ Pexels: https://www.pexels.com/ Unsplash: https://unsplash.com/ Pixabay: https://pixabay.com/ Shutterstock: https://www.shutterstock.com/ Cats Scared of Cucumbers Compilation: https://www.youtube.com/watch?v=pXv44YL_Gio Tailwind: https://www.tailwindapp.com/ Tagboard: https://marketing.tagboard.com/ RiteTag: https://ritetag.com/ Sharing is Caring! “Educate, Entertain, and Inspire! Now if you want your posts to deliver REAL results for you . . . then EVERY SINGLE POST that you create should do at least one of these three things . . . or all of them if you can.” -Adam Chatterley- Help a colleague or someone you know who’d be interested by sharing this quote or episode! This podcast is sponsored by: If you have a business or you know someone who does, you probably know that small business owners wear a lot of hats. And some of those hats are totally great. But some — like filing taxes and running payroll, for example — not so great. That’s where Gusto comes in. Gusto makes payroll, taxes, and HR actually easy for small businesses. Fast, simple payroll processing, benefits, and simple management tools all in one place. Gusto automatically pays and files your federal, state, and local taxes so you don’t have to worry about it. Plus they make it easy to add on health benefits and even 401(k)s for your team. Those old-school, clunky payroll providers just weren’t built for the way modern small businesses work. We’ve partnered with Gusto here at The Beauty Business podcast because we think they are awesome . . . and here are the reasons why: Gusto makes payroll and everything associated with it easy. Surprisingly easy. And fast too. ○ 90% of customers their say switching to Gusto was easy. ○ 85% of customers say running payroll is much easier now than with their previous provider. ○ 3 out of 4 customers take just ten minutes or less to run payroll with Gusto. . . and Gusto integrates with your favorite tools to make your life easier — tools like QuickBooks, Xero, Google, and more. Gusto was voted: Best Online Payroll of 2018 ■ Best HR Software of 2019 ■ Best Benefits Administration Software of 2019 . . . and 77% of customers say that Gusto takes tedious tasks off their plates, saves them time and makes their business lives easier. Sound good? Well as a special bonus, Gusto are giving listeners of the Beauty Business Podcast three months free when they run their first payroll. This is one hat you’re going to be glad you gave up. So try a demo and see the magic for yourself just go to https://gusto.com/bbp. Help Me Reach My Goals Before 2019 Ends: One of my biggest goals this year 2019 is to create an impact to beauty business owners like YOU every . . single . . day by helping you become more successful. I’m calling this my Impact 365 goal. So if I’ve ever made any significant difference in your life or business after listening to any podcast episodes, reading my blogs or via online workshops then let me know by leaving a review , recommendation or comment. Facebook Review Page iTunes Review Page My Very Own Impact 365 Reviews Page So what are you waiting for? Leave me a review and let me know what you get out of the show, whether I’ve inspired you to change anything specific in your business and don’t forget to share the outcome of those changes!
See Podcast