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The Art of Product

Updated 4 days ago

Rank #112 in Tech News category

Business
Marketing
News
Tech News
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The Art of Product is a podcast chronicling the journeys of two entrepreneurs building software companies. Hosted by Ben Orenstein and Derrick Reimer.

Read more

The Art of Product is a podcast chronicling the journeys of two entrepreneurs building software companies. Hosted by Ben Orenstein and Derrick Reimer.

iTunes Ratings

45 Ratings
Average Ratings
45
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An Awesome Look at Building a Product

By Eyoder - Jun 08 2019
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I've really enjoyed following along as Ben and Derrick work on projects/businesses. Lots of value in this podcast, I'd say its a bit of a hidden gem in the bootstrapping world! Great work guys!

Essential listening for indie hackers and bootstrappers

By JonBai - May 28 2019
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A great show for anyone trying to build their own product - cohosts Ben and Derrick discuss the challenges they face when it comes to everything in their product businesses in a very relatable and casual manner.

iTunes Ratings

45 Ratings
Average Ratings
45
0
0
0
0

An Awesome Look at Building a Product

By Eyoder - Jun 08 2019
Read more
I've really enjoyed following along as Ben and Derrick work on projects/businesses. Lots of value in this podcast, I'd say its a bit of a hidden gem in the bootstrapping world! Great work guys!

Essential listening for indie hackers and bootstrappers

By JonBai - May 28 2019
Read more
A great show for anyone trying to build their own product - cohosts Ben and Derrick discuss the challenges they face when it comes to everything in their product businesses in a very relatable and casual manner.

Listen to:

Cover image of The Art of Product

The Art of Product

Updated 4 days ago

Read more

The Art of Product is a podcast chronicling the journeys of two entrepreneurs building software companies. Hosted by Ben Orenstein and Derrick Reimer.

Rank #1: 108: Getting Back to Growth Planning

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Derrick returned from JAMstack Conf with a jolt of energy and excitement thanks to face-to-face conversations and strategic connections with potential StaticKit customers.

Ben expressed interest in once again speaking at developer conferences. After all, he has plenty of worthwhile information and lessons learned to share about Tuple.

Today’s Topics Include:

  • Frontend and Backend: Considerations for implementation/migration with StaticKit
  • Main Objective at JAMstack: Market validation, not to make sales to customers
  • Future Feature: Allows people to configure StaticKit account via config file
  • Prevent UI Creep and Wall of Fields: Keep it elegant, but flexible and customizable
  • Instant Gratification and Relief: Numbers are rising again after Tuple’s sign-up fluctuation
  • Tuple Trick: Free, two-week trial for submitting email via invite box; stabilization and scaling are serious concerns due to more customers
  • Ben’s optimism leads to deleted tweet about Tuple T-shirts
  • How much MMR is enough? Never enough; bigger, brighter, more interesting future

Links and resources:

Art of Product on Twitter

Derrick Reimer Website

Derrick Reimer on Twitter

Ben Orenstein Website

Ben Orenstein on Twitter

Tuple

Tuple’s Pair Programming Guide

StaticKit

TinySeed

Using Tailwind CSS with Next.js

JAMstack Conf

MicroConf

Slack

Netlify

WordPress

Drupal

JSON

Drip

Justin Jackson

Shopify

Rob Walling

Paul Jarvis

Jason Fried

Oct 24 2019

36mins

Play

Rank #2: 92: Slack Leaves the Market

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The world received amazing news in the form of a great gift: Slack is making a major change in the market—it’s leaving!

Ben and Derrick share their thoughts on Slack’s reasonable and rational decision to remove remote control functionality. What happens now? Try Tuple! Just sayin’, actually that’s what Tuple customers are suggesting.

Today’s Topics Include:

  • Improve Slack Calls: Reason for removing rarely used remote control feature
  • Kicking marketing machine into gear: Customers’ kind words generated surge in requests for access to Tuple
  • Slack and Screenhero Saga: Complete story of acquisition and pair programming will probably never be told
  • Keep shipping, swinging, and taking shots by increasing luck surface area and learning from previous successes and failures
  • Dear Dvorak user, is it time to switch? Tuple’s shipping international keyboard support
  • Big deals keep coming in for Ben; it’s great to sometimes say, “No”
  • Derrick’s writing cadence continues; flattered by onslaught of positivity from people
  • Product/Founder Fit: Be passionate about product or business before building it
  • Pressure to be Perfect: Don’t sweat the small stuff, just the details

Links and resources:

Art of Product on Twitter

Derrick Reimer Website

Derrick Reimer on Twitter

Just Keep Shipping by Derrick Reimer

Ben Orenstein Website

Ben Orenstein on Twitter

Tuple

Tuple’s Pair Programming Guide

Level

Level Retrospective

Slack

Removal of remote screen control in Slack calls

Screenhero

Drip

Zoom

GitHub

The Dvorak Keyboard

Adam Watham

Jun 20 2019

30mins

Play

Rank #3: 3: New Pricing Strategies

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Updates and pricing strategies highlight today’s episode. Ben did yoga this morning, and he is feeling relaxed as he is settling in with his new lifestyle. Next week Ben is closing his first part-time chief revenue officer engagement. Now it’s time to come up with a contract and a pricing strategy.

Derrick is looking at different pricing strategies and markets for Drip. There are so many opportunities for positioning and marketing. The extended trial free plan has created a full pipeline that converts at a healthy rate. Derrick also spent his Memorial Day weekend playing with the programming language Elixir and learning some cool new data manipulation techniques. Enjoy the show.

Today’s topics include:

The startup life ups and downs and the brain body connection.
Doing work as an independent creative professional and how contracts help get freelancers paid.
How reaching out to your email list can lead to interesting opportunities.
Pricing for services and how to price based on value.
Different pricing packages with tiers and bundling strategies.
Problems with offering free plans and support and scale issues.
When product features increase so do support obligations.
People being nice on the Internet.
Content hubs or Websites.
Learning Elixir.

Links and resources:

Podcast Motor
F*ck You, Pay Me by Mike Monteiro
Patrick McKenzie @Patio11
Drip
Julian Shapiro
Elixir
Phoenix Framework
Programming Phoenix

Jun 05 2017

33mins

Play

Rank #4: 59: Pros and Cons of Working Alone on a Product

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Adam Wathan, a software developer, writer, speaker, and entrepreneur joins Ben and Derrick on this episode. Adam is also the creator of Nitpick CI, author of Refactoring to Collections, and host of the Full Stack Radio podcast.

Usually isolated and working alone, Adam enjoys the opportunity to chat with others about what everyone is working on. It’s like a mastermind session that’s fun and rewarding!

Today’s Topics Include:

  • Ben launched Tuple’s Pair Programming Guide earlier than expected at learntopair.com
  • Ben continues to focus on marketing for Tuple, while other team members are developing the product
  • Derrick feels a sense of guilt when working, but not sharing; once you get out of the habit of working in public, it might be difficult to return to it
  • Derrick is up against his deadline of having a deliverable by the end of October
  • Pros and cons of working alone or with partners to handle tasks/responsibilities
  • Rails vs. Laravel Battle? No, PHP as a language battles with no one
  • Adam is working on a refactoring UI book/design survival kit; chapters are independent and pricing still needs to be established
  • What are digital vs. physical perks you could offer to those who purchase a product first?
  • Derrick has been getting Level ready for alpha users and spending time, more than he wants, to get file uploads to work on it

Links and resources:

Adam Wathan

Nitpick CI

Refactoring to Collections

Full Stack Radio Podcast

Adam Wathan on GitHub

Adam Wathan’s Email

Adam Wathan on Twitter

Derrick Reimer Website

Derrick Reimer on Twitter

Ben Orenstein Website

Ben Orenstein on Twitter

Level

Tuple

Pair Programming Guide

Product Hunt

Extreme Programming Book

Laravel

Ruby on Rails

Steve Schoger

Colorbox by Lyft

Tailwind CSS

Oct 18 2018

41mins

Play

Rank #5: 69: Sound, Actionable Advice with Jason Cohen

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Derrick is away, so Ben welcomes Jason Cohen, CTO of WP Engine and four-time entrepreneur. Jason knows a thing or two about startups and mentoring them to achieve profitability and growth.

Jason is a straight talker and tells it like it is to get to solutions sooner. He encourages bootstrap founders to find an advisor who aligns with their goals. You need to know how to take advice and use advice that is right for you and your business. Even if you get great advice, think for yourself!

Today’s Topics Include:

  • Advice is not enough; luck, execution, and other pieces are involved
  • Be honest and know what qualities investors want
  • Jason characterizes a company as a learning machine that’s constantly failing, not doing the right thing, and has no resources; but has agility to learn and react quickly
  • Embrace your humanity and smallness; don’t lie about being big
  • Share the good and bad about your startup journey for others to feel connected to and support it
  • When making decisions, apply filters to cut out things; constraints are useful
  • Universal Rule of Success: You’re all in and apply a lot of energy; makes you more productive and fulfilled
  • Many paths lead to success and failure; pick ones that naturally fit you
  • A good engineer can build features (not risky), but can they do everything else - probably not (risky); identify how a company’s priorities need to change to address risk
  • To be sustainable, get help and became an expert in something - not everything
  • Product success depends on use cases and maturity of company (convince customers how good it is now and will get even better); if product isn’t good, then business won’t last
  • Jason shares ideas and options regarding Ben’s Tuple product
  • When bootstrapping, getting money is challenging because you’re not on people’s radar

Links and resources:

WP Engine

A Smart Bear Blog

Can you bootstrap a company on the side? (Part 1 with Jason Cohen)

Jason Cohen - Designing the Ideal Bootstrapped Business

Capital Factory

Paul Graham

SmartBear

Peter Thiel

Adwords

Slack

Hangouts

Marco

Silicon Valley Successes Podcast

Art of Product on Twitter

Derrick Reimer Website

Derrick Reimer on Twitter

Ben Orenstein Website

Ben Orenstein on Twitter

Level

Tuple

Dec 27 2018

1hr 10mins

Play

Rank #6: 91: Feeling Superhuman with Rahul Vohra

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Derrick’s feeling “superhuman.” Fortunately, he’s a user and lover of the Superhuman product. Maybe that’s why today’s guest is Rahul Vohra, co-founder and CEO of Superhuman.

Today’s Topics Include:

  • Reason for Superhuman still being invite-only is not to increase user demand
  • Sustainable Word-of-Mouth Growth Engine: If you don’t pick the users, you can’t responsibly work on their feedback
  • Purpose of Product and Target Audience: Email is work, and work is email; designed to be meaningful and life changing for high-volume email senders
  • Startup Details: Deliberately think through and consider everything deeply from scratch
  • Don’t turn down money when bootstrapping to find perfect product market/customer fit
  • Knack for knowing what people want, before they know they want something; and helping people realize they want something
  • Without active or spending money on marketing, Superhuman’s waitlist keeps growing
  • Superhuman’s Values: Create delight, be intentional, and remarkable quality
  • Best founders, including Rahul, are unstoppable forces of nature; they leave debris and destruction in their wake
  • Time tracking a day in the life of Rahul: 40% managery; 20% recruiting; 14% fundraising; and 11% product, community engagement, and deep thoughts
  • Superhuman’s pricing is low, but generates high value; big fan of round numbers
  • Business and product metrics: Activation, seat churn, net dollar churn, speed, and reliability rates
  • Objective: Refine entire Superhuman experience to exhibit remarkable levels of quality through three key results - ARR, hiring, and product sentiment
  • Generate roadmap and find balance to maintain lead over market and continue to grow
  • Startup Growth: Pick weekly growth rate; you don’t have to grow faster than you want to

Links and resources:

Superhuman

Rahul Vohra on LinkedIn

Rahul Vohra on Twitter

Rahul Vohra’s Email

Superhuman Product-Market Fit Survey

Rahul Vohra on This Week in Startups with Jason McCabe Calacanis

Rapportive

TechCrunch

Product Hunt

Hacker News

Google Docs

GitHub

Startup = Growth - Paul Graham

Art of Product on Twitter

Derrick Reimer Website

Derrick Reimer on Twitter

Ben Orenstein Website

Ben Orenstein on Twitter

Level

Level Retrospective

Level Manifesto

Tuple

Jun 13 2019

41mins

Play

Rank #7: 107: Becoming a Multi-Product Company (with Amir Salihefendić)

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Derrick and Ben welcome Amir Salihefendić, founder and CEO of Doist. Ben was able to break away from Slack and uses Doist’s Twist app at Tuple for team communication.

Also, Ben and Derrick share updates and experiences about their businesses that spark familiarity and advice from Amir based on his entrepreneurial adventures.

Today’s Topics Include:

  • Founder Therapy: Derrick helped talk Ben off the ledge and figure things out with Tuple
  • Live and Learn: An entrepreneur starting a business is on a psychology rollercoaster
  • Ben’s path forward to break past lull via positive momentum and mood
  • Short-and-Simple Answer: Derrick should only focus on long-term goals for StaticKit
  • Looking forward to new release of Todoist in a few weeks? New features added with emphasis on improving existing design and workflow
  • 360 Review: Stop doing development, and focus time on CEO role and responsibilities
  • Balancing Act: Difficult to start companies and launch multiple products; but worth long-term investment and effort
  • Unless your target audience is college students and you enjoy fighting churn, Doist’s pricing strategy isn’t recommended
  • Synchronous vs. Asynchronous: Working remotely may impact your mental health

Links and resources:

Doist

Twist

Todoist

Success Ten Years in the Making with Amir Salihefendic of Doist

Slack

Rob Walling

Fooled by Randomness

Tyler Tringus

Nathan Barry 

MicroConf

Drip

jQuery

Adam Wathan

WeWork

Out of Beta Podcast

Bootstrapped Web Podcast

Art of Product on Twitter

Derrick Reimer Website

Derrick Reimer on Twitter

Ben Orenstein Website

Ben Orenstein on Twitter

Tuple

Tuple’s Pair Programming Guide

StaticKit

TinySeed

Using Tailwind CSS with Next.js

Level

Oct 17 2019

26mins

Play

Rank #8: 96: Tuple Official Launch and Taking Time to Unplug

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Is something bugging you? Need to get away from everything? Derrick can’t wait to once again ride rugged waters on Minnesota’s many lakes. Not unlike startups, it isn’t always easy to stay afloat when under pressure.

Heeelllloooo! Are you there? Still interested? Ask and you shall receive. Ben shipped a major feature for Tuple. Drumroll please…video support. I’ll Tuple you!

Today’s Topics Include:

  • Sensible Deprivation: Some suffering can be good; makes you appreciate things more
  • Get Over It, and Gain Confidence: Design and develop video support prototype
  • Official Launch Date for Tuple: Some time in August; Ben’s still trying to shake the perception he’s charging people for beta product
  • Security Vulnerabilities Happen: Ben’s reaction to recent issues with Zoom and Slack
  • Mistakes Ben Might Make: Free Tuple trial to increase conversion and expansion
  • Derrick’s Building Product: Initial version of StaticKit and form collection component
  • Security ROI: Short-circuiting pushback with strong write-up for SOC 2 and ISO 27001
  • 3+ Tuple team? Someday, Ben wants to hire a part-time designer and developer

Links and resources:
Art of Product on Twitter

Derrick Reimer Website

Derrick Reimer on Twitter

Ben Orenstein Website

Ben Orenstein on Twitter

Tuple

Tuple’s Pair Programming Guide

StaticKit

Level

Level Retrospective

Level Manifesto

Outward Bound

Zoom

Superhuman

Slack

Adam Watham

Steve Schoger

Laracon

Elm

React

Jekyll

Drip

IS0 27001

SOC 2

HackerOne

Jul 25 2019

32mins

Play

Rank #9: 39: Another New Beginning

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Derrick discovered his marketing and promotional tasks were eating up too much of his time and mind, so he took a break from them. He shifted his focus to the actual development of his product, Level. He made some forward strides on the product’s design.

Ben decided to give notice and leave his current job for an opportunity to develop a Screenhero alternative. Screenhero is a pair programming tool that has a rough history with Slack. So, he has a co-founder, new technology findings from Stanford, and encouragement from original developers. Could anything be more aligned?! Ben’s alternative and Derrick’s Level is a match made in heaven.

Today’s Topics Include:

  • How Derrick is refactoring and optimizing data model items
  • Is having one identity the right way to go or do people want to establish different identities within different communities?
  • Ben encourages Derrick to not automatically do the opposite of Slack
  • Derrick is trying to envision what people may request and be able to customize
  • Shifting from the anonymous to identified Web
  • Why Derrick decided to rewrite some database migration history
  • Derrick is developing Level’s registration and sign-up process
  • Derrick is on a development roller coaster every day; getting back on the yoga train
  • Development teams will become increasingly distributed, so the customer base for Ben’s alternative will only expand
  • How Ben feels about the technology risk factor with his alternative tool
  • Ben will be learning C++ to write the codebase and maintain it

If you’re enjoying the show please give us your ratings and reviews in iTunes.

Links and resources:

Ben Orenstein Website
Ben Orenstein on Twitter
Derrick Reimer Website
Derrick Reimer on Twitter
Tailwind CSS
The Bootstrap Blog
Drip
GitHub
Steve Schoger
Screenhero
MicroConf
Thoughtbot
Ruby on Rails

Apr 26 2018

26mins

Play

Rank #10: 8: Different Paths to Software Development with Ian Nance from Drip

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This episode Ben is on vacation and we have a guest, Ian Nance, a Drip team member here to talk about his backstory and how he got into software development. Ian has an interesting story about how he started programming later in life and his work experiences. Join us as he shares his journey and some great advice for beginners in the field.

Today’s Topics Include:

Ian’s background and start in programming
Going from online and in-person courses to working on the job
Troubleshooting customer problems and on-the-job learning
Continuing education and keeping up with technology
Advice to beginners in the programming world

If you’re enjoying the show please give us your ratings and reviews in iTunes.

Links and resources:
Drip
Udacity
Elm
Elixir

Jul 13 2017

29mins

Play

Rank #11: 10: Dynamic Website Personalization with Brennan Dunn

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Today Ben’s guest is Brennan Dunn, co-founder of RightMessage, a tool that allows you to personalize your website based on user information and behavior. This allows you to customize your messaging to each user’s unique story and needs. Brennan explains the value of customer targeting, shares his ambition for Right Message, his personal journey and advice for other software startups along the way.

Today’s Topics Include:

Brennan’s experiences and genesis of RightMessage
Targeting with ads and website content
Technical details on customer targeting
Most profitable targeting activity
Onboarding hesitant customers with course material
Current status and future plans for RightMessage

If you’re enjoying the show please give us your ratings and reviews in iTunes.

Links and resources:

RightMessage
Double Your Freelancing
Drip Pro Tools
Master Drip Email Automation Course - Brennan Dunn
Bounce Exchange
Webpack
Planscope
Churn Buster
Baremetrics Open Startups

Jul 27 2017

40mins

Play

Rank #12: 14: The Power of Simplicity

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This week Ben has been managing his projects and to-do list with OmniFocus, which helps as his business and stress level continue to increase. He has outlined and will be recording his last video about form objects and is glad to be approaching the finish line on the course. He also experimented with adding a Call to Action button in his emails but wants to get more data comparing metrics to get the best strategy with different email clients.

Derrick has been in the trenches working on scaling Drip this week by strategizing on architecture with the backend team. They have onboarded one of their biggest customers and are working with them to segment and filter subscribers to be more efficient. He discussed the importance of legacy code base and how it is re-invented and improved over time. While their backend has become more complicated and fast-paced, he and his team are committed to keeping high quality and continue shipping things out quickly.

Today’s Topics Include:

Working around a schedule and dealing with notifications
Email data metrics and call to action tests
Scaling backend architecture
Brain-dumping to address issues
Defining legacy in a code base and continuous re-evaluation
Consistency in a code base
Moving fast and increasing complexity while maintaining high quality

If you’re enjoying the show please give us your ratings and reviews in iTunes.

Links and resources:

RefactoringRails.io
Drip
Omnifocus
Pocket
Final Cut Pro
Github
AdBlock

Aug 24 2017

42mins

Play

Rank #13: 41: MicroConf 2018 Takeaways

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Ben and Derrick are recovering from days of being in Las Vegas for MicroConf. They spent time reconnecting with old friends, and making new friends. Knowledge floats around, and you can soak it all in. MicroConf has a culture of extreme transparency, helpfulness, friendliness, and wealth of value. Talks at the conference generated actionable items for and awe from attendees.

Derrick especially enjoyed copywriting and injecting humor sessions. Ben was impressed, too. His favorite talk was from Justin Mares on “How We’ve Taken FOMO 20 to 80k MRR in 18 Months,” where Mares talked about a difficult task and what worked and didn’t.

Today’s Topics Include:

  • Show up every day and try to make your business better
  • Growth regrets and scaling challenges for Derrick with Drip; does slow and steady win the race?
  • Growth and Derrick’s new product Level; he plans to focus in on software developers
  • Don’t be afraid to go into large markets with your products and services to grow
  • Ben met up with the “guy” whose research he is using for his new company and the problems he plans to tackle
  • Ben plans to use WebRTC, unless or until an alternative appears
  • Ben has been thinking about positioning, and how it will affect his UX, pricing, and other factors
  • Ben settled on a name for his new business: Tuple (it was meant to be and nerdy enough for developers to get it)
  • Derrick battles for domains and wins Level.app

If you’re enjoying the show please give us your ratings and reviews in iTunes.

Links and resources:

Ben Orenstein Website
Ben Orenstein on Twitter
Derrick Reimer Website
Derrick Reimer on Twitter
MicroConf
Drip
WebRTC

May 10 2018

31mins

Play

Rank #14: 11: The Founders Dilemma

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Derrick is coming back from a much-needed vacation in San Francisco and enjoyed walking tours thanks to the Detour app. He returns refreshed and was able to get back into the swing of things and even into his yoga classes. It was also officially announced this week that Clay Collins, Founder and CEO of LeadPages is stepping down and will be replaced by former COO John Tedesco. Clay had a great amount of self-awareness in his announcement and this brings up the topic of The Founder’s Dilemma and best management practices for startups.

Last week Ben published a new sample course video on speeding up slow test suites. He is improving his recording and editing processes using Final Cut Pro. He is now working on the fifth video and nearing the halfway point on the course. He is also going to try live streaming the practice run of his next video and incorporating early feedback into the final recording. To market the course, he is looking forward to traveling the country and speaking at Ruby meetups.

Today’s Topics Include:

Taking real vacations and disconnecting from work in order to recharge
The restorative power of yoga
Company history and leadership changes at Leadpages
The Founder’s Dilemma and knowing what you are optimizing for
Freedom, wealth and ambition as a startup founder
Outsourcing and the value of having a personal assistant
Video editing processes, software and live streaming
Ruby meetup tours as a marketing tool

If you’re enjoying the show please give us your ratings and reviews in iTunes.

Links and resources:

RefactoringRails.io
Drip
Detour - guided walking tour app
Leadpages
The Founder’s Dilemma by Noam Wasserman
Rich vs. King in the Real World: Why I sold my company by Jason Cohen
Don’t Build a Business Because You Want Freedom by Jeff Goins
Startups for the Rest of Us podcast
Final Cut Pro

Aug 03 2017

33mins

Play

Rank #15: 43: Strategizing Product Validation

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Rob Walling joins Derrick once again as a guest co-host while Ben is traveling in Hong Kong. Rob was Derrick's co-founder at Drip, runs MicroConf, and hosts the Startups For the Rest of Us podcast.

Derrick and Rob discuss the latest Level updates and strategize how best to approach previewing product mockups to potential customers. They discuss how the early phase of a startup is very fulfilling because you can be very creative, but also stressful because of risk and uncertainty. Rob gets Derrick's feedback about offering one-on-one founder consulting in his spare time.

Links and resources:

Rob Walling on Twitter
Startups for the Rest of Us
Derrick Reimer Website
Derrick Reimer on Twitter
MicroConf
Ben Orenstein Website
Ben Orenstein on Twitter
Level Live #3: A Fireside Chat with Rob Walling
Drip
Twist
Basecamp
Soylent

May 24 2018

40mins

Play

Rank #16: 84: Developer Mindset with Brian Casel

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Who’s the mystery voice that only gets better as you listen to this episode? Actually, you’re probably already familiar with the work of the man behind the microphone.

Derrick is busy moving to a new home, so Ben’s co-host is Brian Casel of BootstrappedWeb, ProcessKit, Audience Ops, and Sunrise KPI.

Today’s Topics Include:

  • Ben and Brian just got back from MicroConf; it’s an annual gathering of “all our people”
  • Some talks were among their favorites, but others were mediocre and missed the mark
  • Brian’s goal was to meet 5-10 new people doing interesting things, and reconnect and catch up with others he’s known for years
  • Brian is an Art of Product (AoP) podcast listener and wants Ben and Derrick to not hold back, dig in, challenge each other, and ask more questions
  • Are more people listening to Ben and Derrick’s podcast? Fireside metrics reveal that a lot of Tuple or Level customers come from listening to it
  • More bootstrappers need to start a podcast and find friends to share ups and downs
  • What happened when Ben pushed Brian to learn how to code? ProcessKit - best thing Brian’s built on the Web
  • Phenomenon of how programmers love complexity
  • ProcessKit pricing and customer research; Ben’s advice to get people to buy/use it
  • Tuple Update: App is great; Ben’s been emailing list, and people are buying it

Links and resources:

Brian Casel

BootstrappedWeb Podcast

ProcessKit

Brian Casel on Product Hunt

Audience Ops

Ops Calendar

Big Snow Tiny Conf

Sunrise KPI

Art of Product Podcast Episode 58 with Brian Casel: Evolving Roles as a Startup Founder

MicroConf

MicroConf Recap

Chris Savage: How an Offer to Sell Wistia Inspired Us to Take On $17M in Debt

Jason Fried: Q+A with Jason Fried

Patrick Campbell: Pricing

Joanna Wiebe: Money Words: Seven of the words and phrases we use most often in high-converting copy

Fireside

Transistor

Castos

Blubrry

AJAX JavaScript

Tailwind CSS

Honeybadger

React

Ruby on Rails

Vue.js

Stimulus JavaScript

Vanilla JavaScript

FollowUp.cc

Superhuman

Art of Product on Twitter

Derrick Reimer Website

Derrick Reimer on Twitter

Ben Orenstein Website

Ben Orenstein on Twitter

Level

Tuple

Tuple’s Pair Programming Guide

Apr 11 2019

40mins

Play

Rank #17: 24: Tailwind CSS with Adam Wathan

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Ben and Derrick are joined by guest Adam Wathan, an esteemed software developer, writer, speaker and entrepreneur from Ontario, Canada. He is the creator of Tailwind CSS, author of Refactoring to Collections and host of the Full Stack Radio podcast. Listen in as he shares how he built his own products over time and became an independent entrepreneur, and talks about his new project Tailwind CSS.

Today’s Topics Include:

Starting his first side projects and products
Adam’s successful marketing channels and strategies
Lessons learned from past product launches
Experience with pricing plans and tiers
Adam’s current projects and products, including Tailwind CSS
CSS programming, utility and presentation

If you’re enjoying the show please give us your ratings and reviews in iTunes.

Links and resources:

Tailwind CSS
Test-Driven Laravel
Refactoring to Collections
Full Stack Radio
Adam on Twitter @adamwathan
The 30-Day Code Quality Challenge
RefactoringRails.io
Drip

Nov 17 2017

48mins

Play

Rank #18: 30: Nailing an Interview, and the New Drip Design

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Ben has moved into his new apartment and had an interesting discussion about fitness with the movers. Derrick got back is Bod Pod results and is formulating his precise fitness goals for fat loss and muscle gain. Ben is still on the job market and had an interview last week. Ben and Derrick discuss successful interview techniques and experiences they’ve had in the past.

In Drip news, Drip recently got a brand refresh, including a new logo, marketing site, color palette, new messaging, app skin, and more. They are working on focusing their marketing efforts to position Drip in the market as an Ecommerce CRM. Listen in as Derrick discusses the Drip refresh and the thinking behind it.

Today’s Topics Include:

Fitness and Derrick’s fitness goals
Drip’s recent brand refresh
Market positioning in Ecommerce
Ben’s job search progress and interview tactics

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Links and resources:

The 30-Day Code Quality Challenge
RefactoringRails.io
Drip

Jan 25 2018

40mins

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Rank #19: 70: Refactoring UI: Concept to Launch

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If you listen regularly to the Art of Product podcast, then you’re probably familiar with the ongoing joke: How long does it take before we mention Steve Schoger and Adam Wathan? Well, today is your lucky day because not only do Derrick and Ben mention them, but Adam is once again their special guest.

Adam is a software developer, writer, speaker, and entrepreneur. Also, he is the creator of Nitpick CI, host of the Full Stack Radio podcast, and author of Refactoring UI and Refactoring to Collections. He describes the process of successfully making, promoting, and selling courses on the Internet. Plus, Steve makes a special appearance to share his side of the story!

Today’s Topics Include:

  • Concept and Collaboration: How Adam and Steve work together to create courses
  • Be genuinely helpful by offering free, good content for people to know, like, and trust you
  • Build an audience/authority on a topic to make people want to learn from you
  • Understand difference between what you care about vs. what your audience cares about
  • Care about quality and effort put into all aspects; utilize Steve’s design tips on Twitter
  • Signals and validation that your content resonates with and is helpful to your audience
  • What Makes a Successful Partnership: Similar values, but complementary skills
  • Promotion via email, newsletter, social media, case studies, and screencasts to grow number of subscribers/followers
  • Courses: Parts and Pieces (Books, Videos, and More) and Pricing to Make ROI
  • Launching Products and Surpassing Sales Expectations

Links and resources:

Adam Wathan

Nitpick CI

Refactoring UI

Refactoring to Collections

Full Stack Radio Podcast

Adam Wathan’s MicroConf Presentation

Adam Wathan on GitHub

Adam Wathan’s Email

Adam Wathan on Twitter

7 Practical Tips for Cheating at Design

Steve Schoger

Steve Schoger on YouTube

Heroicons

Steve Schoger on Twitter

Wes Bos

Bootstrap

Stripe

An eBook pricing model that resulted in $100,000 in sales

Art of Product on Twitter

Derrick Reimer Website

Derrick Reimer on Twitter

Ben Orenstein Website

Ben Orenstein on Twitter

Level

Tuple

Jan 10 2019

1hr 15mins

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Rank #20: 50: Doing the Hard Things First

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Derrick continues to reinvent himself with his new product, Level, and sporting a, “I work for myself beard.” He took a vacation to canoe and camp instead of code. It’s always a refreshing experience for him to get away from work from time to time. Now, Derrick is back to writing code and organizing tasks in Levelland.

Ben also went on vacation, but before doing so, he realized no sales for Tuple had come in that week. So, he made an effort to call prospective clients and was able to sell six annual licenses. Now, like Derrick, he is working on things that are hard to achieve. But if they can make them happen, then they will be really good.

Today’s Topics Include:

  • If feeling overwhelmed, write everything down, break into chunks, and organize them
  • Find a visible way to make sure you are making progress and staying on track
  • Ben wants to talk to other CEOs of small companies to find out what are they focused on and paying attention to because there is so much to do
  • Don’t beat up yourself over mistakes, just keep making progress
  • AoP podcast is like therapy and leaning on each other for support during this journey; staying sane during the new company/product process
  • Prioritize Properly: Get sleep or you’re operating at a fraction at what you could be
  • Break up your day and work schedule into 2-3 hour segments; if you need to get something done, spend less time doing it
  • Teams contacted Ben about participating in the Tuple alpha; spots are still available, so contact him
  • Company or founder retreats are a way to get creative, think outside the box, and bond over shared challenges and struggles
  • Ben’s team, Sam Deane, including has been cranking away on its native app to create the initial set-up, layout, and architecture
  • Ben tweeted about how to get up to speed on Mac OS development; considered corporate overlord’s job to create education and training, so it doesn’t get done
  • Looking back on a year if AoP: Derrick overcame his fear of the microphone, and they’re keeping it real; humbled and happy that people find it useful

Links and resources:

Derrick Reimer Website
Derrick Reimer on Twitter
Ben Orenstein Website
Ben Orenstein on Twitter
Level
Tuple
Hill Charts on Basecamp
Trello
Drip
Rob Walling
Sketch
Giant Robots Smashing Into Other Giant Robots
Microconf

Jul 26 2018

32mins

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