Rank #1: Every Piece of Content Marketing Needs to Serve One of These 4 Goals
With everyone and their grandma pumping out blog posts and ebooks galore, it takes a lot of effort to get your content in front of the right people.
On this episode of Call To Action, we speak to Shopify's Tommy Walker, about his open letter to content marketers. Tommy had a bone to pick with content marketers over producing tons of content without a clear strategy.
As he explains in the podcast, every piece of content you create needs to fit into a larger strategy – and have one clearly defined goal from the start.
Jan 23 2015
Rank #2: A Copywriting Formula 4 U
In this episode of the Call to Action podcast, we explore how to write amazing landing page copy.
First, we tell a story of what happened when we made our "About Us" page copy a little bit too much… about us.
Then, Unbounce's Dan Levy talks to strategist and copywriter Marc Aarons about embarrassing writing habits and an easy-to-remember formula for making sure you're simultaneously delighting readers and attracting qualified customers.
Jun 17 2015
Rank #3: Why These Words Make Copywriting Experts Cringe
Copy is an important part of persuading prospects to convert... so then why do marketers toss around cliche terms like "world-class" and "breakthrough" on their landing pages?
On this episode of the Call to Action podcast, we chat with Henneke Duistermaat of Enchanting Marketing about her disdain for certain overplayed terms in the marketing space.
No one wants to feel like they're being sold to - Henneke discloses which words you're better off avoiding if you want to write copy that converts.
Feb 04 2015
Rank #4: Product Marketing is the New Content Marketing
Your customers don't care that you think your product is better than the competition.
But they do care about consuming delightful, in-depth content that will make them better at their jobs… which raises the question: is it possible to educate your audience with highly useful content without tiptoeing around what you actually sell?
Jan 27 2016
Rank #5: A Page From Airbnb's Email Marketing Playbook
A story of how a clever blog post title halved our open rates, and a breakdown of email marketing tactics that Jimmy Daly, Head of Content at Vero, borrows from the likes of Airbnb, TripAdvisor and Uber.
Jun 03 2015
Rank #6: How to Convince and Convert Customers Like Jay Baer
Haters gonna hate. But Jay Baer of Convince and Convert doesn't think you should let their comments roll off your back. In this episode of the Call to Action podcast, he explains why he thinks you should clap back - and even hug your haters.
May 11 2016
Rank #7: Retargeting, as Explained by Nerf Guns
Sometimes, your landing page visitors aren't quite ready to convert. At least not yet. And that's all right.
There isn't much you can do to convince people who simply need more time, but there is a lot you can do to remind them that you exist and gently nudge them toward conversion.
Which is where retargeting comes in.
In this episode, we talk to Johnathan Dane about how retargeting can help you recapture those prospective customers that haven’t yet taken the plunge (but totally want to).
Apr 29 2015
Rank #8: Want More Leads? Design Your Landing Pages Form First
When you created your last lead gen landing page, did you start by writing a punchy, benefits-driven headline?
Not so fast. There might be a more effective place to start.
As Oli Gardner explained in our most recent episode of the Call to Action podcast, starting with your opt-in form can help you generate more leads.
In his free 7-Day Lead Gen Landing Page Course (and this podcast!) Oli teaches some tricks for growing your leads list like a boss.
Apr 08 2015
Rank #9: A Simple Solution For Generating More Leads
The process of generating leads can be time consuming and even a little frustrating. If this problem resonates with you, then do I have some exciting news for you!
In this episode, we speak with Tim Tyson, Unbounce's landing page futurist, to chat about our newest (and groundbreaking) feature - Unbounce X.
Unbounce X will allow you to partner up with other businesses so that you can maximize traffic to your landing pages, run more effective A/B tests and ultimately, get more conversions.
Apr 01 2015
Rank #10: The No-Shortcut Approach to Building a Credible Content Marketing Strategy
"New year, new me" is a phrase I'm sure you're all hearing lately. For those who actually need to restructure their content teams or strategies this year, that phrase might be ringing especially true. But how do you figure out which changes will bring about the biggest benefits?
Our content strategist, Dan Levy, nerded out with Jay Acunzo of NextView ventures about the different ways to grow a high-performing content team, and why developing a credible content strategy is hard work, but absolutely necessary. Plus, hear Jay talk about his issue with the growth hacking trend.
Jan 13 2016
Rank #11: Landing Page Design Trends You Should Swipe Left
Marketers are slowly realizing that good landing page design creates a sense of trust and can ultimately lead to higher conversion rates. That is, unless you’re losing sight of other important things, like making your unique value proposition the star of your page. Or letting design take precedence over persuasive copy. In this episode, we talk to Mark John Hiemstra, Content Marketer at Unbounce, about some landing page design trends that can actually do harm to your conversion rates – and how to determine whether they’re right for you.
May 20 2015
Rank #12: Why People Just Aren’t That Into Your Landing Page
As marketers, it’s super easy to get caught up in our data and analytics.
Sometimes, we’re watching our click-through and conversion rates so closely that we lose sight of the fact that there are people behind every click. Real people with real emotions.
In this episode we speak to Talia Wolf, CEO and founder of Conversioner, about how tapping into your customer’s emotional needs can make your landing pages more powerful.
May 27 2015
Rank #13: Is Everything The Tech World Says About Marketing Wrong?
In this episode, we speak to Samuel Scott, Director of Marketing at logz.io, about a post he wrote for TechCrunch about why the tech world has marketing all wrong. He explains why the martech world has fallen into an echo chamber of meaningless buzzwords — and what can be done about it.
Dec 21 2016
Rank #14: Marketing Machines: Part 1
In this special two part episode of the Call to Action podcast, Unbouncers Amy Wood and Helen Arceyut-Frixione sit down with our CTO Carl Schmidt and our Director of Data Science, Tommy Levi to try to get some answers about the mysteries behind “machine learning" and how it can help, or hurt, digital marketers.
Jun 15 2016
Rank #15: How Reading Your Prospect's Mind Will Make You Better at AdWords
If you want to run AdWords campaigns that convert, you need to know what's on your prospect's mind.
I'm not talking about some crystal ball stuff.
In the latest episode of Call to Action, Tiffany da Silva, Director of Digital Strategy at Powered by Search, explained that no supernatural powers are required.
In fact, you can tell a whole of a lot just from what people are searching for. By learning more about user intent - their stage in the buying cycle and what they're looking for - you'll create better, higher-converting PPC ads.
Learn more at http://unbounce.com/podcast
Feb 18 2015
Rank #16: How to Growth Hack Your Content Marketing
Growth hacking has become a bit of a marketing buzz word in recent years, and for good reason - the strategy has helped many marketers accelerate the growth of their business at what seems like an impossible rate. By identifying and focusing on what works, marketers everywhere are generating bigger wins with less effort.
If "hacking" can help you grow your business, can it also help your content marketing efforts?
In this episode, we speak to Garrett Moon, co-founder of CoSchedule, about easy-to-implement growth hacks that will make your content marketing more effective.
Mar 25 2015
Rank #17: What Unbounce Learned From Launching 8 Growth Experiments in 8 Weeks
Mar 23 2016
Rank #18: Beating Banner Blindness
In this episode of the Call to Action podcast, we have a quick story about why we've restructured our AdWords account into country-specific campaigns. Then, we speak to Aaron Orendorff of iconiContent about everything display ads: banner blindness, the fat thumb phenomenon and how one company used display ads in their content to recruit qualified employees.
Jun 10 2015
Rank #19: Why Branding and PPC Go Together Like PB&J
Branding and performance are typically seen as being on opposite ends of the marketing spectrum - the PPC specialists run their campaigns while the branding experts concern themselves with more high-level strategy. But as Dana DiTomaso, Partner at digital marketing agency Kick Point explains in the latest episode of the Call to Action podcast, if you don't see how the two relate, you're likely cheating yourself out of a higher conversion rate.
Feb 03 2016
Rank #20: Unmarket Your Marketing with Scott Stratten
In this episode of the Call to Action podcast, we interview Scott Stratten of Unmarketing about why he thinks most marketing is bad... and is only getting worse. Plus, Scott shares how sales, marketing and customer service can all work together to create a seamless brand experience.
Apr 20 2016