Cover image of Hiten Shah

Hiten Shah Podcasts

Read more

49 of The Best Podcast Episodes for Hiten Shah. A collection of podcasts episodes with or about Hiten Shah, often where they are interviewed.

Read more

49 of The Best Podcast Episodes for Hiten Shah. A collection of podcasts episodes with or about Hiten Shah, often where they are interviewed.

Updated daily with the latest episodes

Episode artwork

#10 - Hiten Shah on strong opinions and deliberate practice

Read more

Hiten Shah has founded/co-founded a number of companies, including KISSmetrics, Crazy Egg and FYI. He's relied heavily on content to drive customer acquisition for each, but also has developed a name for himself as someone who isn't afraid to publish strong and sometimes controversial opinions. In this episode, we talk about how Hiten uses Twitter to clarify his own ideas, why it's a good idea to publish strong opinions and how he helped grow the KISSmetrics blog for free. You can follow Hiten on Twitter at @hnshah.

Here are a few things we mention in this podcast:

Sep 07 2020 · 28mins
Episode artwork

331: Hiten Shah On Building Successful Startups & Products

Read more

Hiten Shah is the co-founder of FYI, a company that helps you find your documents in 3 clicks or less. He previously co-founded CrazyEgg and KISSmetrics as well. In this conversation, we discuss lessons learned over the last 20 years in the tech industry, venture capital vs bootstrapping, the future of remote work, why labor costs decrease and marketing costs increase, and why creators are so well positioned to build massive companies in the future.


Blockset by BRD is your hosted blockchain infrastructure. Blockset enables enterprises and developers around the globe to deliver high-quality blockchain-based applications in a fraction of the time, at a fraction of the cost. Using the services provided by Blockset, businesses can build professional custody solutions, accurate and near real-time portfolio management solutions, auditing platforms, commercial block explorers, and much more:

=============================== is the only all-in-one platform that allows you to BUY / SELL / STORE / EARN / LOAN / INVEST crypto all from one place. Join over 1 million users currently using the app. Download and earn $50 USD using my code ‘pomp2020’, or use the link when you sign up for one of their metal cards today.


Pomp writes a daily letter to over 50,000 investors about business, technology, and finance. He breaks down complex topics into easy to understand language, while sharing opinions on various aspects of each industry. You can subscribe at

Jul 09 2020 · 57mins
Episode artwork

Building better products with intentional experiments with FYI’s Hiten Shah

Read more

Hiten is a prolific SaaS founder of companies including Kissmetrics and Crazy Egg and is now working on FYI. He also runs Product Habits to help other founders develop the habits they need for success. In this episode, Hiten shares:

  • His framework for identifying product ideas worth pursuing,
  • How to identify what your customer really want.
  • What Hiten has learned from David Cancel about different go to market strategies.
  • Why continuous testing drives increased product value.


Reaching out to Hiten

May 22 2020 · 34mins
Episode artwork

Hiten Shah cracks the code to 37 Signals Growth Playbook

Read more

Outline of this Episode

  • Content marketing - Hiten talks about the potential customer journey whether it's decisions around purchase or landscape of the product.
  • WebTraffic - FYI focuses on content that is specifically aligned with the audience.
  • The Audience - Hiten shares his experience on the selection and understanding of your audience.
  • Market research - FYI focuses on understanding the customer experience and sentiment analysis.
  • Channels - Hiten describes managing them and scoring channels.
  • Blog content - Hiten shares the importance of creating the structure and time needed to be put in before seeing results.

Hiten's Inspirations

  • Joel Gascoigne (Buffer)
  • Nathan Barry (Convertkit)
  • Matthew Kobach
  • Eric Yuan (Zoom)
  • Jason Fried & David Heinemeier Hansson (Basecamp, previously 37Signals)

Connect with Hiten




Apr 24 2020 · 31mins
Episode artwork

#DeepDive — WFH Productivity Hacks — Hiten Shah

Read more

"The most exciting new podcast in the startup world.” - Eric Ries, Founder, and NYTimes bestselling author

I am really excited about today's episode with none other than Hiten Shah. This is a topic that many people are thinking about, myself included — which is how to work from home productively and efficiently.

I've been doing it for about a year and a half now. If you google “remote or work from home best practices” Hiten’s content is the stuff that comes up at the top of the list and for good reason. He's been working from home and running distributed teams for almost two decades... way longer than anyone else I know... So when I thought about a deep-dive episode in this topic, I couldn't think of anyone better than Hiten to join us with his best practices in general (as well as a COVID-19 version) of working from home.

You can email James questions directly at or follow us on Twitter @ — “Below the Line with James Beshara" is brought to you by Straight Up Podcasts LLC

Apr 22 2020 · 57mins
Episode artwork

Hiten Shah on Building an Enterprise Startup

Read more
Hiten Shah (@hnshah), Co-Founder of FYI, joins Erik on this episode.

They discuss:

- Frameworks for picking startup ideas
- Navigating the Idea Maze
- How has the enterprise market changed in the past decade
- Investment outlook for “future of work”
- How has growth hacking and go-to-market evolved over the past decade
- How to select your customers
- Deciding on pricing
- When do you start charging
- How to think about retention
- Can Linkedin be disrupted

Thanks for listening — if you like what you hear, please review us on your favorite podcast platform.

Check us out on the web at or get in touch with us on Twitter @villageglobal.

Venture Stories is brought to you by Village Global and is hosted by co-founder and partner, Erik Torenberg. Grace Chen is our audio engineer and the show is produced by Brett Bolkowy.
Jan 13 2020 · 1hr 13mins
Episode artwork

Hiten Shah, Co-Founder of fyi

Read more

Serial entrepreneur, Hiten Shah, is the co-founder of several SaaS companies including FYI, Crazy Egg, QuickSprout and KISSmetrics.

Listen in as Hiten describes how his 16 years of managing a remote team lends itself to some brilliant ways he's navigating the changing landscape of remote work. From setting expectations to defining the work environment - Hiten describes in detail his method for finding a great fit. Download the episode and check out more at

Jan 07 2020 · 29mins
Episode artwork

Career Day: Hiten Shah -- Product Habits

Read more

Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops in his career. Joining us today is a titan of modern marketing, Hiten Shah. Hiten is a serial entrepreneur and founder of marketing analytics, collaboration and visualization companies like KISSmetrics, Crazy Egg, and his current project, FYI, which is a tool that helps teams search and organize all of their documents in one place. In addition to his operating roles, Hiten is the creator of Quick Sprout marketing blog, The Startup Chat Podcast, and he's an advisor to over 50 startups. Show Notes

Connect with:

Jan 03 2020 · 37mins
Episode artwork

EP33 | Hiten Shah (FYI) - How to build a product with customer retention at the core

Read more

Today on Churn.FM, we have Hiten Shah, the founder and CEO of FYI, and other startups such as Kissmetrics, Crazy Egg, and Quick Sprout

We talked about the biggest shift in the product development landscape over the years, why it's harder than ever to build and grow a business today, and why Hiten still launched FYI despite it all.

We also talked about how Hiten categorizes customer retention into different buckets, why products should focus on targeting an already existing behavior instead of trying to invent a new one, and how Hiten goes about customer development.

Hiten also shared his biggest learning about churn and retention after years of product development experience, the top 3 things that companies should focus on to improve customer retention, and his #1 piece of advice for anyone who wants to build a new product today.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Don't forget to follow us on Twitter.

Oct 30 2019 · 43mins
Episode artwork

Hiten Shah on Starting and Scaling SaaS Companies (GMT063)

Read more
Since 2005, Hiten Shah has started multiple SaaS companies, including Crazy Egg, KISSmetrics, and FYI. I've been a big fan of his tweets, articles and products. He’s built more than ten different products and has started companies like a marketing consultancy, a podcast advertising network, and a hosting company.

In episode 63, you'll learn:
  1. Hiten's billion dollar mistake with KISSMetrics and how you can avoid it
  2. Hiten's mental models in helping him build successful products
  3. As a startup investor, advisor and serial entrepreneur, Hiten shares his one piece of advice for founders
Get the free growth cheat sheet with all the actionable growth tips from this episode at

This episode is brought to you by 42+ agency, a demand generation and ops agency for B2B SaaS companies. Book a free roadmapping session with them at

Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group AMAs with me and more at

Show Notes
  • 2:40 – Rapid fire questions for Hiten: Marvel vs. DC, Nintendo vs. Genesis, Dark mode vs. regular mode, coffee vs. tea
  • 4:04 – Hiten's journey to cofounding Crazy Egg, Kiss Metrics and FYI
  • 8:34 – Why did Hiten's dad tell him to become an entrepreneur and not a doctor
  • 10:22 – Does it get easier starting a second and third company?
  • 11:15 – Hiten's mental models that's helped him launch 10+ businesses
  • 10:22 – Does it get easier starting a second and third company?
  • 13:19 – In a freemium business model, which features should be free and which ones should be paid?
  • 14:52 – When building an MVP, what's too "minimum" and what's too extravagant?
  • 17:30 – How do you figure out who your best customers are?
  • 21:25 – How did Hiten figure out FYI's pricing?
  • 24:10 – How does FYI onboard users?
  • 24:50 – How is Hiten acquiring their first 1,000 customers for FYI?
  • 27:26 – How should SaaS companies treat competitors?
  • 27:26 – What is Hiten's billion dollar mistake and how can you avoid it?
  • 32:44 – What is Hiten's one advice to founders?

★ Support this podcast ★

Oct 16 2019 · 37mins