Is building a relationship with your readers a good idea? The answer is yes, but not in the way that you might think. In this episode of Author Platform Rocket your host Jonny Andrews talks about how to segment your followers and focus on the ones who will explode your sales. Download PDF Podcast Transcription    You do not need to build intimate relationships with your readers, but it makes sense to define what the relationship means. What the Kardashian Effect is and why it matters to you. The core pillars to focus on in your business.  People buy from those they know, like, and trust.  Create that bond by showing up consistently.   Answer the question - what must I demonstrate to be true in order for people to buy my books?   Show up as the most awake, authentic, and real version of yourself. How to systematically differentiate between your core followers and the fringe people. You have to show up for the people who are really hungry for your content. Download PDF Podcast Transcription    3 Key Points:    A relationship is just a bond between the reader and you, but there can also just be a relationship between the reader and the book. Building relationships does not have to happen in the conventional sense. You need to differentiate between your core audience and your fringe followers.    Tweetable Quotes:    “You don’t have to build a first-name basis relationship with your readers, it’s a business-level relationship.” -Jonny “You don’t have to be anyone other than who you are to promote your book.” -Jonny “In order to help yourself become more profitable, you have to learn to grow a white-hot circle in the center.”    Resources Mentioned:    Learn more about Author Platform Rocket. https://www.facebook.com/AuthorPlatformRocket/ https://www.facebook.com/groups/authormarketingassociation/ Reach out to Jonny at show@authorplatformrocket.com Become more profitable at  profitableauthorcall.com 

Is building a relationship with your readers a good idea? The answer is yes, but not in the way that you might think. In this episode of Author Platform Rocket your host Jonny Andrews talks about how to segment your followers and focus on the ones who will explode your sales. <a href="https://podcast.authorplatformrocket.com/wp-content/uploads/2019/02/Author-Platform-Rocke1-1.pdf" rel="noreferrer noopener nofollow" target="_blank">Download PDF Podcast Transcription</a> <ul> <li>You do not need to build intimate relationships with your readers, but it makes sense to define what the relationship means.</li> <li>What the Kardashian Effect is and why it matters to you.</li> <li>The core pillars to focus on in your business. <ul> <li>People buy from those they know, like, and trust. <ul> <li>Create that bond by showing up consistently.</li> </ul> </li> <li>Answer the question - what must I demonstrate to be true in order for people to buy my books?</li> </ul> </li> <li>Show up as the most awake, authentic, and real version of yourself.</li> <li>How to systematically differentiate between your core followers and the fringe people.</li> <li>You have to show up for the people who are really hungry for your content.</li> <li><a href="https://podcast.authorplatformrocket.com/wp-content/uploads/2019/02/Author-Platform-Rocke1-1.pdf" rel="noreferrer noopener nofollow" target="_blank">Download PDF Podcast Transcription</a></li> </ul> 3 Key Points: <ol> <li>A relationship is just a bond between the reader and you, but there can also just be a relationship between the reader and the book.</li> <li>Building relationships does not have to happen in the conventional sense.</li> <li>You need to differentiate between your core audience and your fringe followers.</li> </ol> Tweetable Quotes: <ul> <li>“You don’t have to build a first-name basis relationship with your readers, it’s a business-level relationship.” -Jonny</li> <li>“You don’t have to be anyone other than who you are to promote your book.” -Jonny</li> <li>“In order to help yourself become more profitable, you have to learn to grow a white-hot circle in the center.”</li> </ul> Resources Mentioned: <ul> <li>Learn more about <a href="https://agency.authorplatformrocket.com/" rel="nofollow" target="_blank">Author Platform Rocket</a>.</li> <li><a href="https://www.facebook.com/AuthorPlatformRocket/" rel="nofollow" target="_blank">https://www.facebook.com/AuthorPlatformRocket/</a></li> <li><a href="https://www.facebook.com/groups/authormarketingassociation/" rel="nofollow" target="_blank">https://www.facebook.com/groups/authormarketingassociation/</a></li> <li>Reach out to Jonny at <a href="mailto:show@authorplatformrocket.com">show@authorplatformrocket.com</a></li> <li>Become more profitable at <a href="https://agency.authorplatformrocket.com/agency-services/i-need-everything" rel="nofollow" target="_blank"> profitableauthorcall.com</a></li> </ul>

Does Building an Audience Really Sell More Books?

What you need to do consistently to get results and 10x your business and why fear will only keep you from growing.  Download PDF Podcast Transcription    10X is a fancy way of saying “how to grow real big.” What one of Jonny’s clients did to increase her revenue dramatically.  On day ONE she hit 130 presales when she’s only expected between 20 - 30. She got many messages from her fans who were happy that she showed up.   How to get a baseline for your sales without letting them drop to zero. Showing up allows you to get rid of the rocks and keep the gold. Fear keeps people from showing up consistently and having big outcomes. Join Jonny on Facebook for LIVE training every day. Download PDF Podcast Transcription    3 Key Points:    You do not need to let your sales drop to zero to get a solid baseline. You have to show up consistently. People will unsubscribe when you show up, but some of them are supposed to.    Tweetable Quotes:    “One of the main reasons why big name authors see a drop in sales is due to fear around marketing.” -Jonny “Here’s how to 10x your business - show up more frequently!.” -Jonny “Give yourself a good 12 months of training your fans to expect you.” -Jonny “I feel like this last launch was different than any other launch I’ve ever done. It was so short and so thrown together but I’ve gotten so many personal responses. I don’t think I've ever gotten that many social responses and emails from readers who were that engaged before. It was really cool” - Agency Client. 

What you need to do consistently to get results and 10x your business and why fear will only keep you from growing. <a href="https://podcast.authorplatformrocket.com/wp-content/uploads/2019/02/Transcript_EP54_APR-new.pdf" rel="nofollow" target="_blank"> Download PDF Podcast Transcription</a> <ul> <li>10X is a fancy way of saying “how to grow real big.”</li> <li>What one of Jonny’s clients did to increase her revenue dramatically. <ul> <li>On day ONE she hit 130 presales when she’s only expected between 20 - 30.</li> <li>She got many messages from her fans who were happy that she showed up.</li> </ul> </li> <li>How to get a baseline for your sales without letting them drop to zero.</li> <li>Showing up allows you to get rid of the rocks and keep the gold.</li> <li>Fear keeps people from showing up consistently and having big outcomes.</li> <li>Join Jonny on Facebook for LIVE training every day.</li> <li><a href="https://podcast.authorplatformrocket.com/wp-content/uploads/2019/02/Transcript_EP54_APR-new.pdf" rel="noreferrer noopener nofollow" target="_blank">Download PDF Podcast Transcription</a></li> </ul> 3 Key Points: <ol> <li>You do not need to let your sales drop to zero to get a solid baseline.</li> <li>You have to show up consistently.</li> <li>People will unsubscribe when you show up, but some of them are supposed to.</li> </ol> Tweetable Quotes: <ul> <li>“One of the main reasons why big name authors see a drop in sales is due to fear around marketing.” -Jonny</li> <li>“Here’s how to 10x your business - show up more frequently!.” -Jonny</li> <li>“Give yourself a good 12 months of training your fans to expect you.” -Jonny</li> <li>“I feel like this last launch was different than any other launch I’ve ever done. It was so short and so thrown together but I’ve gotten so many personal responses. I don’t think I've ever gotten that many social responses and emails from readers who were that engaged before. It was really cool” - Agency Client.</li> </ul>

How to 10X Your Author Business

How to sell a bunch of children’s books in a way that bucks conventional wisdom with your host Jonny Andrews. Download PDF Podcast Transcription    Why you should market to parents when selling children’s books. Decide what your theme is going to be. Screen time before bed is terrible for kids, and that’s why books are a great idea. Why giveaways are a great idea when promoting your children’s book. After connecting, you need to stand out in everyone’s minds. Promote your video content on a page, not a group. Make it about your audience, but build your ecosystem. People buy more from those they know, like, and trust. Audience and the connection you have with them, are everything. Consistency is key.  Download PDF Podcast Transcription    3 Key Points:     Have a common theme and running concept through your book series. Build an audience using other people in your market who connect with your books theme. The days of organic traffic are gone, learn to target with paid ads.    Tweetable Quotes:    “What is the theme of your children’s books, and how are you going to promote it to parents?” -Jonny “You can’t just sell the books, you have to get an audience of people who want to buy the books.” “Capture, connect, and convert.”        Resources Mentioned:    Done For You Author Marketing Author Platform Rocket. Reach out to Jonny at  show@authorplatformrocket.com Live video training to go with https://business.facebook.com/AuthorPlatformRocket/videos/526140817862295/ Author Marketing Association: https://www.facebook.com/groups/authormarketingassociation/V 

How to sell a bunch of children’s books in a way that bucks conventional wisdom with your host Jonny Andrews. <a href="https://podcast.authorplatformrocket.com/wp-content/uploads/2018/12/Transcript_EP53_APR1.pdf" rel="noreferrer noopener nofollow" target="_blank">Download PDF Podcast Transcription</a> <ul> <li>Why you should market to parents when selling children’s books.</li> <li>Decide what your theme is going to be.</li> <li>Screen time before bed is terrible for kids, and that’s why books are a great idea.</li> <li>Why giveaways are a great idea when promoting your children’s book.</li> <li>After connecting, you need to stand out in everyone’s minds.</li> <li>Promote your video content on a page, not a group.</li> <li>Make it about your audience, but build your ecosystem.</li> <li>People buy more from those they know, like, and trust.</li> <li>Audience and the connection you have with them, are everything.</li> <li>Consistency is key.</li> <li> <a href="https://podcast.authorplatformrocket.com/wp-content/uploads/2018/12/Transcript_EP53_APR1.pdf" rel="noreferrer noopener nofollow" target="_blank">Download PDF Podcast Transcription</a></li> </ul> 3 Key Points: <ol> <li> Have a common theme and running concept through your book series.</li> <li>Build an audience using other people in your market who connect with your books theme.</li> <li>The days of organic traffic are gone, learn to target with paid ads.</li> </ol> Tweetable Quotes: <ul> <li>“What is the theme of your children’s books, and how are you going to promote it to parents?” -Jonny</li> <li>“You can’t just sell the books, you have to get an audience of people who want to buy the books.”</li> <li>“Capture, connect, and convert.”</li> </ul> Resources Mentioned: <ul> <li>Done For You Author Marketing <a href="https://agency.authorplatformrocket.com/" rel="nofollow" target="_blank">Author Platform Rocket</a>.</li> <li>Reach out to Jonny at <a href="mailto:show@authorplatformrocket.com" rel="noreferrer noopener"> show@authorplatformrocket.com</a></li> <li>Live video training to go with <a href="https://business.facebook.com/AuthorPlatformRocket/videos/526140817862295/" rel="noreferrer noopener nofollow" target="_blank">https://business.facebook.com/AuthorPlatformRocket/videos/526140817862295/</a></li> <li>Author Marketing Association: <a href="https://www.facebook.com/groups/authormarketingassociation/V" rel="noreferrer noopener nofollow" target="_blank">https://www.facebook.com/groups/authormarketingassociation/V</a></li> </ul>

How To Sell a LOT Of Children's Books

How to sell erotic romance literature without hitting roadblocks in social media advertising with your host Jonny Andrews.   Download PDF Podcast Transcription    Click here to watch the Live Video training in  FaceBook Social media ads for erotic novels tend to get shot down if they try to run like everyone else. Facebook looks at what’s in your ad and what’s on the page you’re linking your audience to.  Keep that in mind before running an ad If you have "objectionable content" in your books or on your book page it'll be a good idea to create a "bridge page" between your ad and your "dirty stuff".  You have to get creative about how you talk about erotica just like they did back in the 1950's &amp; 1960's.  It’s normal to get your ad rejected, you often have to appeal for no reason at all. Create a follow-up sequence with your audience to stay front of mind.  Download PDF Podcast Transcription    3 Key Points:    Erotic romance is often difficult to do an ad for, but there are ways around it. Creating a “bridge page” can allow you to create an ad. Expect to get your ads rejected, plan to appeal.    Tweetable Quotes:    “Just because you can’t send someone directly to the offer, doesn’t mean you can’t make money.” “If you’re having trouble selling erotica, you need to capture, connect, convert.” “A lot of authors get gun-shy about the automatic rejection of ads, but it’s normal.”        Resources Mentioned:    Live video training to go with  this Done For You Author Marketing Author Platform Rocket. Reach out to Jonny at  show@authorplatformrocket.com 

How to sell erotic romance literature without hitting roadblocks in social media advertising with your host Jonny Andrews.   <a href="https://podcast.authorplatformrocket.com/wp-content/uploads/2018/12/Transcript_EP52_APR1.pdf" rel="noreferrer noopener nofollow" target="_blank">Download PDF Podcast Transcription</a> <ul> <li>Click here to watch the Live Video training in <a href="https://www.facebook.com/AuthorMarketingAssociation/videos/2013457865618328/" rel="noreferrer noopener nofollow" target="_blank"> FaceBook</a></li> <li>Social media ads for erotic novels tend to get shot down if they try to run like everyone else.</li> <li>Facebook looks at what’s in your ad and what’s on the page you’re linking your audience to.  Keep that in mind before running an ad</li> <li>If you have "objectionable content" in your books or on your book page it'll be a good idea to create a "bridge page" between your ad and your "dirty stuff". </li> <li>You have to get creative about how you talk about erotica just like they did back in the 1950's &amp; 1960's. </li> <li>It’s normal to get your ad rejected, you often have to appeal for no reason at all.</li> <li>Create a follow-up sequence with your audience to stay front of mind.</li> <li> <a href="https://podcast.authorplatformrocket.com/wp-content/uploads/2018/12/Transcript_EP52_APR1.pdf" rel="noreferrer noopener nofollow" target="_blank">Download PDF Podcast Transcription</a></li> </ul> 3 Key Points: <ol> <li>Erotic romance is often difficult to do an ad for, but there are ways around it.</li> <li>Creating a “bridge page” can allow you to create an ad.</li> <li>Expect to get your ads rejected, plan to appeal.</li> </ol> Tweetable Quotes: <ul> <li>“Just because you can’t send someone directly to the offer, doesn’t mean you can’t make money.”</li> <li>“If you’re having trouble selling erotica, you need to capture, connect, convert.”</li> <li>“A lot of authors get gun-shy about the automatic rejection of ads, but it’s normal.”</li> </ul> Resources Mentioned: <ul> <li>Live video training to go with <a href="https://www.facebook.com/AuthorMarketingAssociation/videos/2013457865618328/" rel="noreferrer noopener nofollow" target="_blank"> this</a></li> <li>Done For You Author Marketing <a href="https://agency.authorplatformrocket.com/" rel="nofollow" target="_blank">Author Platform Rocket</a>.</li> <li>Reach out to Jonny at <a href="mailto:show@authorplatformrocket.com" rel="noreferrer noopener"> show@authorplatformrocket.com</a></li> </ul>

The Dirty Secret To Selling Your Dirty Books

Jonny Andrews discusses the role of money in the process of publishing and spreading your book´s impact. Money is an important resource in the publishing process. We need to rethink the role of money and start to use it as a tool rather than the destination.  Download PDF Podcast Transcription  A key resource you need to create a book is money Money moves the earth The LOVE of money is the root of all evil Money is neither good nor bad it is a tool Knowing your reason why you are doing this is an important tool Do what you do because you love it or are trying to make a positive impact Money is not evil but the use of the money could be If you want this to work, you have to rethink how you think about money  Download PDF Podcast Transcription  3 Key Points:      A key resource you need to put out books is money.     Money is not evil it is a tool. Know your why of your project and let money be your tool that enables impact.     Rethink about money´s role in your life and start to leverage it as a tool to spread your impact.     Tweetable Quotes: -      “Money moves the earth.” –Jonny. -     “Money is neither good nor bad it is a tool.¨ –Jonny. -     “Use money as a fuel and you business model as the vehicle¨ –Jonny. Resources Mentioned:  The Author Rocket Platform 

Jonny Andrews discusses the role of money in the process of publishing and spreading your book´s impact. Money is an important resource in the publishing process. We need to rethink the role of money and start to use it as a tool rather than the destination.  <a href="https://podcast.authorplatformrocket.com/wp-content/uploads/2018/11/Transcript_EP51_APR.pdf" rel="noopener nofollow" target="_blank">Download PDF Podcast Transcription</a> <ul> <li>A key resource you need to create a book is money</li> <li>Money moves the earth</li> <li>The LOVE of money is the root of all evil</li> <li>Money is neither good nor bad it is a tool</li> <li>Knowing your reason why you are doing this is an important tool</li> <li>Do what you do because you love it or are trying to make a positive impact</li> <li>Money is not evil but the use of the money could be</li> <li>If you want this to work, you have to rethink how you think about money</li> <li> <a href="https://podcast.authorplatformrocket.com/wp-content/uploads/2018/11/Transcript_EP51_APR.pdf" rel="noopener nofollow" target="_blank">Download PDF Podcast Transcription</a></li> </ul> 3 Key Points: <ol> <li>    A key resource you need to put out books is money.</li> <li>    Money is not evil it is a tool. Know your why of your project and let money be your tool that enables impact.</li> <li>    Rethink about money´s role in your life and start to leverage it as a tool to spread your impact.   </li> </ol> Tweetable Quotes: -      “Money moves the earth.” –Jonny. -     “Money is neither good nor bad it is a tool.¨ –Jonny. -     “Use money as a fuel and you business model as the vehicle¨ –Jonny. Resources Mentioned: <ul> <li><a href="https://agency.authorplatformrocket.com" rel="noopener nofollow" target="_blank">The Author Rocket Platform</a></li> </ul>

Are You Asking For Too Much?

During this 50th episode of Author Platform Rocket, host Jonny Andrews and anonymous guest, ¨Mr. X, discuss the evolution of book marketing strategies from how it ¨used to be¨ to what it is today. The two discuss the power of conversational conversion and what it means to connect authentically with the audience. With all the different means of connecting with fans, Jonny and Mr. X outline the modes they have had the most success using. Download PDF Podcast Transcription  Introduction of guest X, famous, successful author protected by anonymity. X has a love for books and ended up without a job. 5 Years ago Mr. X published the first book. The evolution of book sales has transformed from word of mouth to more technological path The key to selling books is conecting to people, capturing them, and eventually converting. People have to know you to be able to sell books. You have to be able to stand-out when you write a book. Today, to keep up with the market, you have to publish the book, advertise, connect with the public, AND stand-out. Conversational conversion is the art of selling without selling. Being who you are is the best way to sell. A new strategy that allows writers and readers to connect--aka taco tuesday. Connecting with authneticity is the new way to convert and sell. Your social media followers don´t matter if you aren´t interacting with them and they aren´t interacting with you. Engage your subscriber base in an interesting way Sales increased by 300% because Mr. X found a new, authentic way to connect with people--the power of taco tuesday. Ask and you shall receive: ask your fans what they want. The ways that Mr. X leverages facebook live. Going out and meeting someone is the best business builder. The way you can build different audiences in facebook. The connection and capture phases of the business can be merged. Connection is not a one and done process. Download PDF Podcast Transcription  3 Key Points:  The market shift in book publishing has now grown to incorporate social media aspects. Connecting authentically with your audience can bring huge gains for you and your business. Creatively connecting to different audiences helps to engage, connect, capture, and convert. Conversational conversion is sometimes the most successful way to grow a business.  Tweetable Quotes:  “You have to relate to people; they have to relate to you.. especially when you are telling a story” – Mr. X. “Be who you are” – Mr. X. “You are who you are. Let them [the readers] see you” – Mr. X. “One of the core pillars of communication is that people buy from someone they know, like, and trust.” – Jonny Andrews.  Resources Mentioned:  The Author Rocket Platform 

During this 50th episode of Author Platform Rocket, host Jonny Andrews and anonymous guest, ¨Mr. X, discuss the evolution of book marketing strategies from how it ¨used to be¨ to what it is today. The two discuss the power of conversational conversion and what it means to connect authentically with the audience. With all the different means of connecting with fans, Jonny and Mr. X outline the modes they have had the most success using. <a href="https://podcast.authorplatformrocket.com/wp-content/uploads/2018/10/Transcript_EP50_APR-1.pdf" rel="noopener nofollow" target="_blank">Download PDF Podcast Transcription</a> <ul> <li>Introduction of guest X, famous, successful author protected by anonymity.</li> <li>X has a love for books and ended up without a job.</li> <li>5 Years ago Mr. X published the first book.</li> <li>The evolution of book sales has transformed from word of mouth to more technological path</li> <li>The key to selling books is conecting to people, capturing them, and eventually converting.</li> <li>People have to know you to be able to sell books.</li> <li>You have to be able to stand-out when you write a book.</li> <li>Today, to keep up with the market, you have to publish the book, advertise, connect with the public, AND stand-out.</li> <li>Conversational conversion is the art of selling without selling.</li> <li>Being who you are is the best way to sell.</li> <li>A new strategy that allows writers and readers to connect--aka taco tuesday.</li> <li>Connecting with authneticity is the new way to convert and sell.</li> <li>Your social media followers don´t matter if you aren´t interacting with them and they aren´t interacting with you.</li> <li>Engage your subscriber base in an interesting way</li> <li>Sales increased by 300% because Mr. X found a new, authentic way to connect with people--the power of taco tuesday.</li> <li>Ask and you shall receive: ask your fans what they want.</li> <li>The ways that Mr. X leverages facebook live.</li> <li>Going out and meeting someone is the best business builder.</li> <li>The way you can build different audiences in facebook.</li> <li>The connection and capture phases of the business can be merged.</li> <li>Connection is not a one and done process.</li> <li><a href="https://podcast.authorplatformrocket.com/wp-content/uploads/2018/10/Transcript_EP50_APR-1.pdf" rel="noopener nofollow" target="_blank">Download PDF Podcast Transcription</a></li> </ul> 3 Key Points: <ol> <li>The market shift in book publishing has now grown to incorporate social media aspects.</li> <li>Connecting authentically with your audience can bring huge gains for you and your business.</li> <li>Creatively connecting to different audiences helps to engage, connect, capture, and convert. Conversational conversion is sometimes the most successful way to grow a business.</li> </ol> Tweetable Quotes: <ul> <li>“You have to relate to people; they have to relate to you.. especially when you are telling a story” – Mr. X.</li> <li>“Be who you are” – Mr. X.</li> <li>“You are who you are. Let them [the readers] see you” – Mr. X.</li> <li>“One of the core pillars of communication is that people buy from someone they know, like, and trust.” – Jonny Andrews.</li> </ul> Resources Mentioned: <ul> <li><a href="https://agency.authorplatformrocket.com" rel="noopener nofollow" target="_blank">The Author Rocket Platform</a></li> </ul>

Show # 50 How to Hit 6 Figures As A Fiction Author In A Crowded Market

During this 49th episode of Author Platform Rocket, host Jonny Andrews discusses the reasons why social media is a dead source for authors to get book sales. Before you get too concerned about how harsh that may sound, listen to the ways in which he recommends that you apply his capture, connect, and convert techniques to broaden and engage your readership. Download PDF Podcast Transcription  Everything began when Jonny received a brilliant advertorial from a marketing guru It isn’t effective to hop on social media to keep saying “buy my book.” Too many authors post but then don't interact with their audience. Organic traffic on most social media channels will continue to disappear. Search Engine Optimization is basically a pay-to-play option at this point. Social media is now “social advertising” by engaging people with interesting content. Twitter is an enclosed platform where it isn’t a place for a lot of click-through ads. Twitter is best used for engaging one-on-one with influencers. Facebook is amazing for building an email mailing list using paid ads Capture emails by giving away a free book but don't forget to connect with them. Skipping the "Connect &amp; Convert" elements to the 3 step process makes the end sale much harder To increase your sales do what other authors are not.  Download PDF Podcast Transcription  3 Key Points:  Make sure to reengage with the folks that comment on your posts to create conversations. Social media users want to engage with real people, not slick, professional pictures That look like they came from a business. Capture emails with free stuff, connect with these folks and convert into a sale with video.  Tweetable Quotes: “Social media is dead (for authors).” – Jonny Andrews. “A lot of people are just posting out there, but then they aren’t reengaging with the folks that are doing the comments.” – Jonny Andrews. “If you want to sell books engaged your audience.” – Jonny Andrews. Resources Mentioned:  Author Platform Rocket – Done For You Author Marketing Webinar – Jonny’s webinar for how to sell more books consistently Facebook – Author Platform Rocket’s Facebook page 

During this 49th episode of Author Platform Rocket, host Jonny Andrews discusses the reasons why social media is a dead source for authors to get book sales. Before you get too concerned about how harsh that may sound, listen to the ways in which he recommends that you apply his capture, connect, and convert techniques to broaden and engage your readership. <a href="https://podcast.authorplatformrocket.com/wp-content/uploads/2018/08/Transcript_EP49_APR.pdf" rel="noopener nofollow" target="_blank">Download PDF Podcast Transcription</a> <ul> <li>Everything began when Jonny received a brilliant advertorial from a marketing guru</li> <li>It isn’t effective to hop on social media to keep saying “buy my book.”</li> <li>Too many authors post but then don't interact with their audience.</li> <li>Organic traffic on most social media channels will continue to disappear.</li> <li>Search Engine Optimization is basically a pay-to-play option at this point.</li> <li>Social media is now “social advertising” by engaging people with interesting content.</li> <li>Twitter is an enclosed platform where it isn’t a place for a lot of click-through ads.</li> <li>Twitter is best used for engaging one-on-one with influencers.</li> <li>Facebook is amazing for building an email mailing list using paid ads</li> <li>Capture emails by giving away a free book but don't forget to connect with them.</li> <li>Skipping the "Connect &amp; Convert" elements to the 3 step process makes the end sale much harder</li> <li>To increase your sales do what other authors are not.</li> <li> <a href="https://podcast.authorplatformrocket.com/wp-content/uploads/2018/08/Transcript_EP49_APR.pdf" rel="noopener nofollow" target="_blank">Download PDF Podcast Transcription</a></li> </ul> 3 Key Points: <ol> <li>Make sure to reengage with the folks that comment on your posts to create conversations.</li> <li>Social media users want to engage with real people, not slick, professional pictures That look like they came from a business.</li> <li>Capture emails with free stuff, connect with these folks and convert into a sale with video.</li> </ol> Tweetable Quotes: “Social media is dead (for authors).” – Jonny Andrews. “A lot of people are just posting out there, but then they aren’t reengaging with the folks that are doing the comments.” – Jonny Andrews. “If you want to sell books engaged your audience.” – Jonny Andrews. Resources Mentioned: <ul> <li><a href="https://authorplatformrocket.com/live/about-us/" rel="nofollow" target="_blank">Author Platform Rocket</a> – Done For You Author Marketing</li> <li><a href="https://authorplatformrocket.com/webinar" rel="nofollow" target="_blank">Webinar</a> – Jonny’s webinar for how to sell more books consistently</li> <li><a href="https://www.facebook.com/AuthorPlatformRocket/" rel="nofollow" target="_blank">Facebook</a> – Author Platform Rocket’s Facebook page</li> </ul>

Show #49  Social Media Is Dead To Authors

During this 48th episode of Author Platform Rocket, host Jonny Andrews discusses the three C’s of increasing your readership of your books: Capture, Connect, and Convert. In this discussion, the focus is on the importance of the connection factor of this process, with reasons of why it matters and ways to implement it. Download PDF Podcast Transcription  The Three C’s of gaining more readers: capture, connect, and convert. The publishing industry in general has so many authors and books being poured into the market. It is difficult to make a connection if you have no way to follow up with interested people. Getting distracted by disaster are those little moments and topics of our daily life that have the ability to suck us all in. Authors need to stay front of mind with readers. Set up your auto-responder sequence to check in with readers. Read a chapter of your book for a video and put it on Facebook. It is a choice to suck at sales. People generally buy from who they know, like, and trust. Have access to your assets by building your personal platform. Between capture and connecting is prospecting—and losing people is part of the process. Download PDF Podcast Transcription  3 Key Points:  The connection end of gaining readers is most important because it leads their interest closer to a sale. There are over 1 million self-published titles made available every year. A good book is only its own best marketing if people know about it.  Tweetable Quotes:  “The single most important piece (gaining readers) is the “connection” piece.” – Jonny Andrews. “A capture moment is simply that they’ve raised their hand and said, I am interested in knowing more.” – Jonny Andrews. “Readers are probably not going to discover you. What that means is, you need to go and discover readers.” – Jonny Andrews.  Resources Mentioned:  Author Platform Rocket – Jonny Andrews website Webinar – Jonny’s webinar for how to sell more books consistently Facebook – Author Platform Rocket’s Facebook page Video 1: The One Secret To Becoming A Successful Author https://business.facebook.com/AuthorPlatformRocket/videos/2094207953987685/ Video 2: 3 "Magic" Steps To Getting More Fans Who Buy Your Books https://business.facebook.com/AuthorPlatformRocket/videos/2096143493794131/ Video 3: Nobody Ever Told You What To Do AFTER You Get Your List! https://business.facebook.com/AuthorPlatformRocket/videos/2097988300276317/  Video 4: The 2 Places To Focus If You Want To Stand Out In A Crowded Market https://business.facebook.com/AuthorPlatformRocket/videos/2102107829864364/ Video 5: 3 Ways To Build Your Reader Base https://business.facebook.com/AuthorPlatformRocket/videos/2108559585885855/ 

During this 48th episode of Author Platform Rocket, host Jonny Andrews discusses the three C’s of increasing your readership of your books: Capture, Connect, and Convert. In this discussion, the focus is on the importance of the connection factor of this process, with reasons of why it matters and ways to implement it. <a href="https://podcast.authorplatformrocket.com/wp-content/uploads/2018/08/Transcript_EP48_APR-1.pdf" rel="noopener nofollow" target="_blank">Download PDF Podcast Transcription</a> <ul> <li>The Three C’s of gaining more readers: capture, connect, and convert.</li> <li>The publishing industry in general has so many authors and books being poured into the market.</li> <li>It is difficult to make a connection if you have no way to follow up with interested people.</li> <li>Getting distracted by disaster are those little moments and topics of our daily life that have the ability to suck us all in.</li> <li>Authors need to stay front of mind with readers.</li> <li>Set up your auto-responder sequence to check in with readers.</li> <li>Read a chapter of your book for a video and put it on Facebook.</li> <li>It is a choice to suck at sales.</li> <li>People generally buy from who they know, like, and trust.</li> <li>Have access to your assets by building your personal platform.</li> <li>Between capture and connecting is prospecting—and losing people is part of the process. <a href="https://podcast.authorplatformrocket.com/wp-content/uploads/2018/08/Transcript_EP48_APR-1.pdf" rel="noopener nofollow" target="_blank">Download PDF Podcast Transcription</a></li> </ul> 3 Key Points: <ol> <li>The connection end of gaining readers is most important because it leads their interest closer to a sale.</li> <li>There are over 1 million self-published titles made available every year.</li> <li>A good book is only its own best marketing if people know about it.</li> </ol> Tweetable Quotes: <ul> <li>“The single most important piece (gaining readers) is the “connection” piece.” – Jonny Andrews.</li> <li>“A capture moment is simply that they’ve raised their hand and said, I am interested in knowing more.” – Jonny Andrews.</li> <li>“Readers are probably not going to discover you. What that means is, you need to go and discover readers.” – Jonny Andrews.</li> </ul> Resources Mentioned: <ul> <li><a href="https://authorplatformrocket.com/live/about-us/" rel="noopener nofollow" target="_blank">Author Platform Rocket</a> – Jonny Andrews website</li> <li><a href="https://authorplatformrocket.com/webinar" rel="noopener nofollow" target="_blank">Webinar</a> – Jonny’s webinar for how to sell more books consistently</li> <li><a href="https://www.facebook.com/AuthorPlatformRocket/" rel="noopener nofollow" target="_blank">Facebook</a> – Author Platform Rocket’s Facebook page</li> <li>Video 1: The One Secret To Becoming A Successful Author <a href="https://business.facebook.com/AuthorPlatformRocket/videos/2094207953987685/" rel="nofollow noreferrer noopener" target="_blank">https://business.facebook.com/AuthorPlatformRocket/videos/2094207953987685/</a></li> <li>Video 2: 3 "Magic" Steps To Getting More Fans Who Buy Your Books <a href="https://business.facebook.com/AuthorPlatformRocket/videos/2096143493794131/" rel="nofollow noreferrer noopener" target="_blank">https://business.facebook.com/AuthorPlatformRocket/videos/2096143493794131/</a></li> <li>Video 3: Nobody Ever Told You What To Do AFTER You Get Your List! <a href="https://business.facebook.com/AuthorPlatformRocket/videos/2097988300276317/" rel="nofollow noreferrer noopener" target="_blank">https://business.facebook.com/AuthorPlatformRocket/videos/2097988300276317/ </a></li> <li>Video 4: The 2 Places To Focus If You Want To Stand Out In A Crowded Market <a href="https://business.facebook.com/AuthorPlatformRocket/videos/2102107829864364/" rel="nofollow noreferrer noopener" target="_blank">https://business.facebook.com/AuthorPlatformRocket/videos/2102107829864364/</a></li> <li>Video 5: 3 Ways To Build Your Reader Base <a href="https://business.facebook.com/AuthorPlatformRocket/videos/2108559585885855/" rel="nofollow noreferrer noopener" target="_blank">https://business.facebook.com/AuthorPlatformRocket/videos/2108559585885855/</a></li> </ul>

Show #48 3 "Secret" Steps To Becoming A Highly Successful

Tricia Copeland

In this 47th episode of Author Platform Rocket, host Jonny Andrews interviews author of the “Being Me” series—Tricia Copeland. The main topic of discussion revolves around coping with internal and external pressure. Hear Tricia’s story of struggle and triumph over high-pressure situations. Download PDF Podcast Transcription  Tricia Copeland grew up in Georgia and attending a rigorous engineering school. Her drive to succeed prompted her to pursue perfection in every area of her life, including looking as great as possible. Her weight became an obsession and she developed anorexia, eventually losing over 30 Her health deteriorated and at a weight of 72, she nearly died of heart failure. Tricia entered a treatment program where she realized her disease was an addiction to cope with anxiety over succeeding. Three meals a day and therapy helped her out of anorexia. She suffered from an “I need to be perfect” attitude. In her thirties she began to write her story through the eyes of a fictional character named. She published her first book, Is This Me?, in 2015. One of her happiest moments as an author was when a fan dealing with mental health issues really connected with her books and contacted Tricia about how much she appreciated her writing. Download PDF Podcast Transcription  3 Key Points:  After taking a year off for treatment and therapy, Tricia graduated Sum Cum Laude from college.  Tricia now enjoys a healthy lifestyle running, and hiking with her husband and three children.  Writing has been truly cathartic for Tricia Copeland.  Tweetable Quotes: “I developed anorexia and got to a point where lost over 30 pounds and my low weight when I finally decided to get some help…I weighed 72 and almost died.“– Tricia Copeland. “(Due to Anorexia) I literally almost died.“ – Tricia Copeland. “We are not what we do all of the time.“ – Jonny Andrews. Resources Mentioned:  Author Platform Rocket – Jonny Andrews website Webinar – Jonny’s webinar for how to sell more books consistently TriciaCopeland.com – Website for Tricia Copeland Facebook – Tricia Copeland’s Facebook Instagram – Tricia Copeland’s Instagram 

In this 47th episode of Author Platform Rocket, host Jonny Andrews interviews author of the “Being Me” series—Tricia Copeland. The main topic of discussion revolves around coping with internal and external pressure. Hear Tricia’s story of struggle and triumph over high-pressure situations. <a href="https://podcast.authorplatformrocket.com/wp-content/uploads/2018/08/Transcript_EP47_APR.pdf" rel="noopener nofollow" target="_blank">Download PDF Podcast Transcription</a> <ul> <li>Tricia Copeland grew up in Georgia and attending a rigorous engineering school.</li> <li>Her drive to succeed prompted her to pursue perfection in every area of her life, including looking as great as possible.</li> <li>Her weight became an obsession and she developed anorexia, eventually losing over 30</li> <li>Her health deteriorated and at a weight of 72, she nearly died of heart failure.</li> <li>Tricia entered a treatment program where she realized her disease was an addiction to cope with anxiety over succeeding.</li> <li>Three meals a day and therapy helped her out of anorexia.</li> <li>She suffered from an “I need to be perfect” attitude.</li> <li>In her thirties she began to write her story through the eyes of a fictional character named. She published her first book, Is This Me?, in 2015.</li> <li>One of her happiest moments as an author was when a fan dealing with mental health issues really connected with her books and contacted Tricia about how much she appreciated her writing. <a href="https://podcast.authorplatformrocket.com/wp-content/uploads/2018/08/Transcript_EP47_APR.pdf" rel="noopener nofollow" target="_blank">Download PDF Podcast Transcription</a></li> </ul> 3 Key Points: <ol> <li>After taking a year off for treatment and therapy, Tricia graduated Sum Cum Laude from college.</li> <li> Tricia now enjoys a healthy lifestyle running, and hiking with her husband and three children.</li> <li> Writing has been truly cathartic for Tricia Copeland.</li> </ol> Tweetable Quotes: “I developed anorexia and got to a point where lost over 30 pounds and my low weight when I finally decided to get some help…I weighed 72 and almost died.“– Tricia Copeland. “(Due to Anorexia) I literally almost died.“ – Tricia Copeland. “We are not what we do all of the time.“ – Jonny Andrews. Resources Mentioned: <ul> <li><a href="https://authorplatformrocket.com/live/about-us/" rel="nofollow" target="_blank">Author Platform Rocket</a> – Jonny Andrews website</li> <li><a href="https://authorplatformrocket.com/webinar" rel="nofollow" target="_blank">Webinar</a> – Jonny’s webinar for how to sell more books consistently</li> <li><a href="http://www.triciacopeland.com/index.html" rel="nofollow" target="_blank">TriciaCopeland.com</a> – Website for Tricia Copeland</li> <li><a href="https://www.facebook.com/TriciaCopelandAuthor/" rel="nofollow" target="_blank">Facebook</a> – Tricia Copeland’s Facebook</li> <li><a href="https://www.instagram.com/authortriciacopeland/" rel="nofollow" target="_blank">Instagram</a> – Tricia Copeland’s Instagram</li> </ul>

Show #47 Recovering From Pressure & Obsession With Author Tricia Copeland

In this 46th episode of Author Platform Rocket, host Jonny Andrews interviews Michelle Bellon, author of eight published books, including “Breathe In.” She shares the heart-breaking story of real life abuse that she has lived through and has been the inspiration for her writing.  Download PDF Podcast Transcription  Expressing art can be cathartic. “Breathe In” is a book that came from Michelle’s rage. Michelle is a mother of four and a director of nursing. She was in an emotionally abusive marriage for 16 years after a night of violence. The main character in “Breathe In” survives a traumatic kidnapping. Michelle faced horrible manipulation in her marriage and had low self-esteem. Her child have faced their own trauma but have turned it around. She developed gratitude and became conscience of her own “inner warrior.” Download PDF Podcast Transcription  3 Key Points:   Expressing art can be healing. Abuse can take over your identity and replace it with the negativity you are being told. Sometimes the things you are doing now don’t pay off until much later.  Tweetable Quotes:  “We use our art form, our medium, as a means to get out certain thoughts, feeling, emotions—and it can be quite healing.“ – Michelle Bellon. “I wrote “Breathe In” because I had a lot of rage to be very honest.“ – Michelle Bellon. (Referring to Abusive Manipulation) “Your internal dialogue becomes what they’ve been telling you.“– Michelle Bellon.  Resources Mentioned:  Author Platform Rocket – Jonny Andrews website Webinar – Jonny’s webinar for how to sell more books consistently www.michellebellon.com - Website for Michelle Bellon @MichelleBellon – Twitter for Michelle Bellon Amazon – Michele Bellon’s Amazon 

In this 46th episode of Author Platform Rocket, host Jonny Andrews interviews Michelle Bellon, author of eight published books, including “Breathe In.” She shares the heart-breaking story of real life abuse that she has lived through and has been the inspiration for her writing.  <a href="https://podcast.authorplatformrocket.com/wp-content/uploads/2018/07/Transcript_EP46_APR.pdf" rel="noopener nofollow" target="_blank">Download PDF Podcast Transcription</a> <ul> <li>Expressing art can be cathartic.</li> <li>“Breathe In” is a book that came from Michelle’s rage.</li> <li>Michelle is a mother of four and a director of nursing.</li> <li>She was in an emotionally abusive marriage for 16 years after a night of violence.</li> <li>The main character in “Breathe In” survives a traumatic kidnapping.</li> <li>Michelle faced horrible manipulation in her marriage and had low self-esteem.</li> <li>Her child have faced their own trauma but have turned it around.</li> <li>She developed gratitude and became conscience of her own “inner warrior.”</li> <li><a href="https://podcast.authorplatformrocket.com/wp-content/uploads/2018/07/Transcript_EP46_APR.pdf" rel="noopener nofollow" target="_blank">Download PDF Podcast Transcription</a></li> </ul> 3 Key Points: <ol> <li> Expressing art can be healing.</li> <li>Abuse can take over your identity and replace it with the negativity you are being told.</li> <li>Sometimes the things you are doing now don’t pay off until much later.</li> </ol> Tweetable Quotes: <ul> <li>“We use our art form, our medium, as a means to get out certain thoughts, feeling, emotions—and it can be quite healing.“ – Michelle Bellon.</li> <li>“I wrote “Breathe In” because I had a lot of rage to be very honest.“ – Michelle Bellon.</li> <li>(Referring to Abusive Manipulation) “Your internal dialogue becomes what they’ve been telling you.“– Michelle Bellon.</li> </ul> Resources Mentioned: <ul> <li><a href="https://authorplatformrocket.com/live/about-us/" rel="noopener nofollow" target="_blank">Author Platform Rocket</a> – Jonny Andrews website</li> <li><a href="https://authorplatformrocket.com/webinar" rel="noopener nofollow" target="_blank">Webinar</a> – Jonny’s webinar for how to sell more books consistently</li> <li><a href="http://www.michellebellon.com" rel="noopener nofollow" target="_blank">www.michellebellon.com</a> - Website for Michelle Bellon</li> <li><a href="https://twitter.com/MichelleBellon" rel="noopener nofollow" target="_blank">@MichelleBellon</a> – Twitter for Michelle Bellon</li> <li><a href="https://www.amazon.com/default/e/B004TZ0CUK/ref=dp_byline_cont_book_1?redirectedFromKindleDbs=true" rel="noopener nofollow" target="_blank">Amazon</a> – Michele Bellon’s Amazon</li> </ul>

Show #46 Writing As Healing & Finding Your Inner Warrior

Welcome to Author Platform Rocket.  The highly acclaimed source for actionable business, marketing &amp; mindset strategy for authors, delivered in 20 minutes or less (Most of the time).  In other words, this is how you sell more books while building a bigger fan base... the right way.

At the point where I&#39;m ready to dig into this book marketing thing, Jonny&#39;s advice and guest authors&#39; perspectives have been invaluable. I appreciate the 20-ish minute episodes which means there&#39;s not a lot of fluff or small talk at the beginning. Jonny&#39;s very down to earth and tells it like it is. I&#39;ll be listening to every episode.

To-the-point, manageable info

I’ve been at this for 11 months and the struggle to meet my expectations is hard. After listening to dozens of other self publishing podcasts, I found this one at just the right moment in my career. I am so thankful for the encouragement as well as perfect advice.

Thankful

Author Platform Rocket: Self Publishing, Marketing & Advertising Advice For Authors

During this episode of Author Platform Rocket, Jonny Andrews discusses coping with impostor syndrome and the panic of the writer’s life with author Patricia D. Eddy, who currently has released 15 well-received books. She shares her journey to learning herself better to become a better storyteller. Download PDF Podcast Transcription  Patricia began writing on a typewriter when she was a child, and became a technical writer for Microsoft products. Lindsay Buroker was the first indie author Patricia ever read. Examining past relationships has helped Patricia deepening her characters. Build a better career umbrella to protect yourself from industry changes. Work the problem to find a solution instead of panicking with fear. If you are operating from panic, you are not working as your best self. Step away from an author group if the current temperature is negative, complaining, and fear-mongering. Most of the stuff posted on the internet are people’s versions or reactions to other things. Download PDF Podcast Transcription  3 Key Points:  Finding your purpose is key to telling your own stories. The better you know yourself is the better you will know other people. Most of the characters Patricia has written have her in them.  Tweetable Quotes: -    “The reason I didn’t finish a book for so many years was that I needed to understand what inside me was driving me to create these stories.” – Patricia D. Eddy. -    “If I was going to write the story of my life, what would I want the arc to be?” – Patricia D. Eddy. -    “If you don’t know yourself, it is very hard to know other people.” – Patricia D. Eddy. Resources Mentioned:  Author Platform Rocket – Book marketing service Patricia D. Eddy – Website for Patricia D. Eddy Twitter –Twitter for Patricia D. Eddy 

During this episode of Author Platform Rocket, Jonny Andrews discusses coping with impostor syndrome and the panic of the writer’s life with author Patricia D. Eddy, who currently has released 15 well-received books. She shares her journey to learning herself better to become a better storyteller. <a href="https://podcast.authorplatformrocket.com/wp-content/uploads/2018/07/Transcript_EP42.pdf" rel="noopener nofollow" target="_blank">Download PDF Podcast Transcription</a> <ul> <li>Patricia began writing on a typewriter when she was a child, and became a technical writer for Microsoft products.</li> <li>Lindsay Buroker was the first indie author Patricia ever read.</li> <li>Examining past relationships has helped Patricia deepening her characters.</li> <li>Build a better career umbrella to protect yourself from industry changes.</li> <li>Work the problem to find a solution instead of panicking with fear.</li> <li>If you are operating from panic, you are not working as your best self.</li> <li>Step away from an author group if the current temperature is negative, complaining, and fear-mongering.</li> <li>Most of the stuff posted on the internet are people’s versions or reactions to other things.</li> <li><a href="https://podcast.authorplatformrocket.com/wp-content/uploads/2018/07/Transcript_EP42.pdf" rel="noopener nofollow" target="_blank">Download PDF Podcast Transcription</a></li> </ul> 3 Key Points: <ol> <li>Finding your purpose is key to telling your own stories.</li> <li>The better you know yourself is the better you will know other people.</li> <li>Most of the characters Patricia has written have her in them.</li> </ol> Tweetable Quotes: -    “The reason I didn’t finish a book for so many years was that I needed to understand what inside me was driving me to create these stories.” – Patricia D. Eddy. -    “If I was going to write the story of my life, what would I want the arc to be?” – Patricia D. Eddy. -    “If you don’t know yourself, it is very hard to know other people.” – Patricia D. Eddy. Resources Mentioned: <ul> <li><a href="https://agency.authorplatformrocket.com/" rel="noopener nofollow" target="_blank">Author Platform Rocket</a> – Book marketing service</li> <li><a href="https://www.patriciadeddy.com/" rel="noopener nofollow" target="_blank">Patricia D. Eddy</a> – Website for Patricia D. Eddy</li> <li><a href="https://twitter.com/patriciadeddy" rel="noopener nofollow" target="_blank">Twitter</a> –Twitter for Patricia D. Eddy</li> </ul>

Show # 42 Overcome Imposter Syndrome & How to stop hitting the panic button

During this 33th episode of Author Platform Rocket, host Jonny Andrews breaks down what the GDPR or the General Data Protection Regulation for the European Union really means for authors and where all the terror and confusion came from.  Download PDF Podcast Transcription  The GDPR is an acronym for the General Data Protection Regulation for the European Union. How much do you market in the EU? His data from earning by marketplace includes: United States counts for 81.6%, Amazon.co.UK: 13.4%, Canada: 2.5%, Australia: 1.7%, Germany: 0.4%, and “Other”: 0.4%. Don’t bother re-opting your entire mailing list and informing them about the GDPR for the European Union. EU subscribers merely need to opt in once with approval for their subscription. Situations like this happen all the time.  In the early 2000s, even Paypal had had trouble understanding what online selling was about. In the past, Paypal’s Risk Department froze $900,000 for six months in Jonny’s sales to investigate, but they have since changed these policies. This GDPR is an opportunity to clear out people that don’t want to be there, allowing you to focus on those that are engaged. The world is moving towards permission-based marketing, putting the power to the consumer. Download PDF Podcast Transcription  3 Key Points:  People from the European Union, which excludes the UK, need to give their permission to be on mailing lists. You don’t have to have your entire mailing list re-opted and informed about the GDPR for the European Union. The world is moving towards permission-based marketing, giving the power to the consumer.  Tweetable Quotes: “If you have them subscribe to any kind of lists, people that come from the EU, then you have to make sure that they know they’re there.” – Jonny Andrews. “You do not need to send your entire mailing list something about the European Union, and get your entire list re-opted.” – Jonny Andrews. “Don’t go ask other people that are equally or more so freaked out about the same thing you are for advice.” – Jonny Andrews. Resources Mentioned:  Author Platform Rocket – Jonny Andrews website Webinar – Jonny’s webinar for how to sell more books consistently 

During this 33th episode of Author Platform Rocket, host Jonny Andrews breaks down what the GDPR or the General Data Protection Regulation for the European Union really means for authors and where all the terror and confusion came from.  <a href="https://podcast.authorplatformrocket.com/wp-content/uploads/2018/03/EP33_trans.pdf" rel="noopener nofollow" target="_blank">Download PDF Podcast Transcription</a> <ul> <li>The GDPR is an acronym for the General Data Protection Regulation for the European Union.</li> <li>How much do you market in the EU?</li> <li>His data from earning by marketplace includes: United States counts for 81.6%, <a href="http://Amazon.co.UK" rel="nofollow" target="_blank">Amazon.co.UK</a>: 13.4%, Canada: 2.5%, Australia: 1.7%, Germany: 0.4%, and “Other”: 0.4%.</li> <li>Don’t bother re-opting your entire mailing list and informing them about the GDPR for the European Union.</li> <li>EU subscribers merely need to opt in once with approval for their subscription.</li> <li>Situations like this happen all the time.  In the early 2000s, even Paypal had had trouble understanding what online selling was about.</li> <li>In the past, Paypal’s Risk Department froze $900,000 for six months in Jonny’s sales to investigate, but they have since changed these policies.</li> <li>This GDPR is an opportunity to clear out people that don’t want to be there, allowing you to focus on those that are engaged.</li> <li>The world is moving towards permission-based marketing, putting the power to the consumer.</li> <li><a href="https://podcast.authorplatformrocket.com/wp-content/uploads/2018/03/EP33_trans.pdf" rel="noopener nofollow" target="_blank">Download PDF Podcast Transcription</a></li> </ul> 3 Key Points: <ol> <li>People from the European Union, which excludes the UK, need to give their permission to be on mailing lists.</li> <li>You don’t have to have your entire mailing list re-opted and informed about the GDPR for the European Union.</li> <li>The world is moving towards permission-based marketing, giving the power to the consumer.</li> </ol> Tweetable Quotes: “If you have them subscribe to any kind of lists, people that come from the EU, then you have to make sure that they know they’re there.” – Jonny Andrews. “You do not need to send your entire mailing list something about the European Union, and get your entire list re-opted.” – Jonny Andrews. “Don’t go ask other people that are equally or more so freaked out about the same thing you are for advice.” – Jonny Andrews. Resources Mentioned: <ul> <li><a href="https://authorplatformrocket.com/live/about-us/" rel="noopener nofollow" target="_blank">Author Platform Rocket</a> – Jonny Andrews website</li> <li><a href="https://authorplatformrocket.com/webinar" rel="noopener nofollow" target="_blank">Webinar</a> – Jonny’s webinar for how to sell more books consistently</li> </ul>

Show# 33 GDPR: Email Marketing Is Dead! Blood In The Streets

In today’s episode of The Author Platform Rocket Podcast, Jonny Andrews discusses how to set-up a consistent, evergreen author marketing strategy. This may not be an exhaustive list of all the marketing strategies that are out there, but it is a comprehensive list of what will give you long-term, measurable gains. Listen as Jonny discusses what to expect from Facebook ads, book discovery sites, and newsletter promotions. He’ll also show you how to effectively run long and short-term promotional campaigns together in a way that maximizes your marketing punch! Time Stamped Show Notes:  Today’s episode is about how to set-up a consistent evergreen author marketing strategy  A great strategy is one that will have maximum effect with minimum movement The focus should be on what works best to keep your sales consistent Book launches and other marketing tips will be covered in upcoming episodes, so stay tuned! Jonny had talks with several authors in the past about their different marketing strategies There are a handful of authors who have rock solid marketing strategies   And then there’s the rest who don’t have a coherent strategy, which is also normal A promotion schedule should be just as easy as a paint-by-number template  There are different kinds of promotions and different kinds of outcomes You can set an expectation with your marketing plan Expectations should be in-line with reality Jonny focuses on PPC or pay-per-click AdWords and Bing can get expensive for most authors   But, they can also be profitable if you know your numbers Jonny talks about Facebook ads The goal is to optimize the clicks to your book OR the cost per subscriber Most authors will run an ad and end it when they don’t see a result as early as they were expecting Advertising can be terrorizing for a lot of authors The longer you run your ads on Facebook, the more clicks you can get Facebook will know who to target depending on your parameters An ad will have an average run of 2 days depending on the budget “Facebook ads need to be a vital part of your marketing” If you keep testing, you will see results and what actually works Depending on your budget, you can adjust the buoyancy rate Your main goal for your ad is to get at least a 3% unique click-through-rate Relevance score should be at least 5% Test 6 different images in running an ad 2 out of 6 images will likely attract more than the rest If all of the images aren’t working, it’s okay to just start again The things that you should be testing are images, ad copy, headlights, calls-to-action, and target audience—they should be tested one at a time Facebook is the best place to build your mailing list Building your subscribers list should be an effort made daily It takes a long time to see results so just be consistent As time passes, the power you have in selling your books will increase Jonny recaps Facebook as the vital part of your evergreen marketing plan Newsletter promotion is the next vital part of your evergreen marketing plan It is simple and has the most basic expectation Most authors use newsletter promotions to measure their other promotions which is a BIG mistake Jonny talks about how to leverage book discovery sites Discovery site newsletter promotion is effective, but it needs to be coordinated within a 24-hour period You want to stack multiple stacks on top of each other in just 24 hours It laser targets the email tracker for multiple sites Authors love this because it works well The downside is you can’t run it very often It has a massive short-lived effect MAS ads are great for boosting your page-rate  They fall under the slow-burn, long-term category of ads   We stack long-term promotions then punch in short-term promotions In 2011, Jonny launched a site, I Love Vampire Novels, without any idea for how to promote it Years later, Jonny was able to gain 135K subscribers, 5 book discovery sites, 3M viewers weekly and helped loads of authors sell their books Build your marketing plan so you will become a juggernaut on your own Have your long-term Facebook ads build your platform and push your first book in the series combined with your coordinated book discovery site punching in every 60-90 days In order to do that, you should run a 90-day set promo or a free promo This tactic can lead to your slow and effective growth Newsletter building is running traffic to your website by having a free copy promo in exchange for their emails This can impact your selling power over time This is vital for every author With book discovery sites, rent a space on a group newsletter based on your genre—the goal is to schedule it within a 24-hour period You want to maximize the punch effect In the long run, your aim is to make your ads more effective, but more cost efficient How to make your numbers work is something you figure out from previous episodes Have list-building ads running all the time For single genre series, have long-term Facebook ads that push the first book of the series to hook readers and create steady traffic Rotate 60-90 days on coordinated book discovery sites and run promos twice a year or depending on your book release There are lots of promotional strategies that you can use, but the strategies that were discussed in this podcast are the most effective that Jonny has seen for long-term, measurable gains    3 Key Points:      Facebook ads don’t create immediate results, it takes multiple tests and some time before you see the gains.     Your mailing list will be your ultimate weapon in business; the sooner you build it, the better.     Set expectations that will help you track if your marketing plan is working or not.    Resources Mentioned:    AdWords and Bing – Site that help you with pay-per-click campaigns Facebook ads – Promoting your book I Love Vampire Novels – Jonny’s site 

In today’s episode of The Author Platform Rocket Podcast, <a href="https://authorplatformrocket.com/live/about-us/" rel="nofollow" target="_blank">Jonny Andrews</a> discusses how to set-up a consistent, evergreen author marketing strategy. This may not be an exhaustive list of all the marketing strategies that are out there, but it is a comprehensive list of what will give you long-term, measurable gains. Listen as Jonny discusses what to expect from Facebook ads, book discovery sites, and newsletter promotions. He’ll also show you how to effectively run long and short-term promotional campaigns together in a way that maximizes your marketing punch! Time Stamped Show Notes: <ul> <li>Today’s episode is about how to set-up a consistent evergreen author marketing strategy <ul> <li>A great strategy is one that will have maximum effect with minimum movement</li> <li>The focus should be on what works best to keep your sales consistent</li> <li>Book launches and other marketing tips will be covered in upcoming episodes, so stay tuned!</li> <li>Jonny had talks with several authors in the past about their different marketing strategies</li> <li>There are a handful of authors who have rock solid marketing strategies</li> </ul> </li> <li>And then there’s the rest who don’t have a coherent strategy, which is also normal</li> <li>A promotion schedule should be just as easy as a paint-by-number template <ul> <li>There are different kinds of promotions and different kinds of outcomes</li> <li>You can set an expectation with your marketing plan</li> <li>Expectations should be in-line with reality</li> <li>Jonny focuses on PPC or pay-per-click</li> <li><a href="https://adwords.google.com/" rel="nofollow" target="_blank">AdWords</a> and <a href="https://www.bing.com/" rel="nofollow" target="_blank">Bing</a> can get expensive for most authors</li> </ul> </li> <li>But, they can also be profitable if you know your numbers</li> <li>Jonny talks about <a href="https://www.facebook.com/business/products/ads" rel="nofollow" target="_blank">Facebook ads</a></li> <li>The goal is to optimize the clicks to your book OR the cost per subscriber</li> <li>Most authors will run an ad and end it when they don’t see a result as early as they were expecting</li> <li>Advertising can be terrorizing for a lot of authors</li> <li>The longer you run your ads on Facebook, the more clicks you can get</li> <li>Facebook will know who to target depending on your parameters</li> <li>An ad will have an average run of 2 days depending on the budget</li> <li>“Facebook ads need to be a vital part of your marketing”</li> <li>If you keep testing, you will see results and what actually works</li> <li>Depending on your budget, you can adjust the buoyancy rate</li> <li>Your main goal for your ad is to get at least a 3% unique click-through-rate</li> <li>Relevance score should be at least 5%</li> <li>Test 6 different images in running an ad</li> <li>2 out of 6 images will likely attract more than the rest</li> <li>If all of the images aren’t working, it’s okay to just start again</li> <li>The things that you should be testing are images, ad copy, headlights, calls-to-action, and target audience—they should be tested one at a time</li> <li>Facebook is the best place to build your mailing list</li> <li>Building your subscribers list should be an effort made daily</li> <li>It takes a long time to see results so just be consistent</li> <li>As time passes, the power you have in selling your books will increase</li> <li>Jonny recaps Facebook as the vital part of your evergreen marketing plan</li> <li>Newsletter promotion is the next vital part of your evergreen marketing plan</li> <li>It is simple and has the most basic expectation</li> <li>Most authors use newsletter promotions to measure their other promotions which is a BIG mistake</li> <li>Jonny talks about how to leverage book discovery sites</li> <li>Discovery site newsletter promotion is effective, but it needs to be coordinated within a 24-hour period</li> <li>You want to stack multiple stacks on top of each other in just 24 hours</li> <li>It laser targets the email tracker for multiple sites</li> <li>Authors love this because it works well</li> <li>The downside is you can’t run it very often</li> <li>It has a massive short-lived effect</li> <li>MAS ads are great for boosting your page-rate <ul> <li>They fall under the slow-burn, long-term category of ads</li> </ul> </li> <li>We stack long-term promotions then punch in short-term promotions</li> <li>In 2011, Jonny launched a site, <a href="https://ilovevampirenovels.com/" rel="nofollow" target="_blank">I Love Vampire Novels</a>, without any idea for how to promote it</li> <li>Years later, Jonny was able to gain 135K subscribers, 5 book discovery sites, 3M viewers weekly and helped loads of authors sell their books</li> <li>Build your marketing plan so you will become a juggernaut on your own</li> <li>Have your long-term Facebook ads build your platform and push your first book in the series combined with your coordinated book discovery site punching in every 60-90 days</li> <li>In order to do that, you should run a 90-day set promo or a free promo</li> <li>This tactic can lead to your slow and effective growth</li> <li>Newsletter building is running traffic to your website by having a free copy promo in exchange for their emails</li> <li>This can impact your selling power over time</li> <li>This is vital for every author</li> <li>With book discovery sites, rent a space on a group newsletter based on your genre—the goal is to schedule it within a 24-hour period</li> <li>You want to maximize the punch effect</li> <li>In the long run, your aim is to make your ads more effective, but more cost efficient</li> <li>How to make your numbers work is something you figure out from previous episodes</li> <li>Have list-building ads running all the time</li> <li>For single genre series, have long-term Facebook ads that push the first book of the series to hook readers and create steady traffic</li> <li>Rotate 60-90 days on coordinated book discovery sites and run promos twice a year or depending on your book release</li> <li>There are lots of promotional strategies that you can use, but the strategies that were discussed in this podcast are the most effective that Jonny has seen for long-term, measurable gains</li> </ul> 3 Key Points: <ol> <li>    Facebook ads don’t create immediate results, it takes multiple tests and some time before you see the gains.</li> <li>    Your mailing list will be your ultimate weapon in business; the sooner you build it, the better.</li> <li>    Set expectations that will help you track if your marketing plan is working or not.</li> </ol> Resources Mentioned: <ul> <li><a href="https://adwords.google.com/" rel="nofollow" target="_blank">AdWords</a> and <a href="https://www.bing.com/" rel="nofollow" target="_blank">Bing</a> – Site that help you with pay-per-click campaigns</li> <li><a href="https://www.facebook.com/business/products/ads" rel="nofollow" target="_blank">Facebook ads</a> – Promoting your book</li> <li><a href="https://ilovevampirenovels.com/" rel="nofollow" target="_blank">I Love Vampire Novels</a> – Jonny’s site</li> </ul>

Show #3: Setting Up Effective, Long Term Author Marketing Strategies

Figure

In this 43th episode of Author Platform Rocket, host Jonny Andrews interviews author Matthew Thrush, who writes novels full-time, who has went from being $85,000 in debt in 2015, to becoming an independent writer, and building his business up into a six-figure career. Download PDF Podcast Transcription  In 2015, Matthew had $85,000 of debt and n job in eight months for typically be overqualified. He got a job as a technical writer in Houston. Matthew sought mentors, researched, and began write 2,500-5,000 words per day. Matthew’s 2017 goal was to make writing books his full-time job, and made this happen in four months and earned six figures. Ghostwriting was extremely lucrative for Matthew, which he was inspired to do by watching the movie “The Ghostwriter.” Matthew set a goal to each $10,000 a month. His ghostwriting rate started at 4-5 cents a word, and has moved up to 15 cents a word  for fiction and 25 cents a word for nonfiction. Ghostwriters can sometimes be credited as co-authors. Upwork has been a great resource for getting writing jobs. Focus on your proposal on how you can help them achieve their goal. Helping others leads to an abundance mindset into of a scarcity mindset. Download PDF Podcast Transcription  3 Key Points:  Treat writing like a full-time job. Set clear and achievable goals. Make writing your full-time job.  Tweetable Quotes:  “You have to surround yourself with like-minded people who are either on their way to  where you want to be, or are already there.“ – Matthew Thrush. “Ghostwriting…at the very basic level, someone pays you.to write a book and they   have all the rights. However, “– Matthew Thrush. “Visualize clients like people, because that’s who they are.“– Matthew Thrush.  Resources Mentioned:  Author Platform Rocket – Jonny Andrews website Webinar – Jonny’s webinar for how to sell more books consistently Twitter – Matthew Thrush’s Twitter Facebook – Matthew Thrush’s Facebook Website – Matthew Thrush’s website 

In this 43th episode of Author Platform Rocket, host Jonny Andrews interviews author Matthew Thrush, who writes novels full-time, who has went from being $85,000 in debt in 2015, to becoming an independent writer, and building his business up into a six-figure career. <a href="https://podcast.authorplatformrocket.com/wp-content/uploads/2018/07/Transcript_EP43.pdf" rel="noopener nofollow" target="_blank">Download PDF Podcast Transcription</a> <ul> <li>In 2015, Matthew had $85,000 of debt and n job in eight months for typically be overqualified.</li> <li>He got a job as a technical writer in Houston.</li> <li>Matthew sought mentors, researched, and began write 2,500-5,000 words per day.</li> <li>Matthew’s 2017 goal was to make writing books his full-time job, and made this happen in four months and earned six figures.</li> <li>Ghostwriting was extremely lucrative for Matthew, which he was inspired to do by watching the movie “The Ghostwriter.”</li> <li>Matthew set a goal to each $10,000 a month.</li> <li>His ghostwriting rate started at 4-5 cents a word, and has moved up to 15 cents a word  for fiction and 25 cents a word for nonfiction.</li> <li>Ghostwriters can sometimes be credited as co-authors.</li> <li>Upwork has been a great resource for getting writing jobs.</li> <li>Focus on your proposal on how you can help them achieve their goal.</li> <li>Helping others leads to an abundance mindset into of a scarcity mindset.</li> <li><a href="https://podcast.authorplatformrocket.com/wp-content/uploads/2018/07/Transcript_EP43.pdf" rel="noopener nofollow" target="_blank">Download PDF Podcast Transcription</a></li> </ul> 3 Key Points: <ol> <li>Treat writing like a full-time job.</li> <li>Set clear and achievable goals.</li> <li>Make writing your full-time job.</li> </ol> Tweetable Quotes: <ul> <li>“You have to surround yourself with like-minded people who are either on their way to  where you want to be, or are already there.“ – Matthew Thrush.</li> <li>“Ghostwriting…at the very basic level, someone pays <a href="http://you.to" rel="nofollow" target="_blank">you.to</a> write a book and they   have all the rights. However, “– Matthew Thrush.</li> <li>“Visualize clients like people, because that’s who they are.“– Matthew Thrush.</li> </ul> Resources Mentioned: <ul> <li><a href="https://authorplatformrocket.com/live/about-us/" rel="nofollow" target="_blank">Author Platform Rocket</a> – Jonny Andrews website</li> <li><a href="https://authorplatformrocket.com/webinar" rel="nofollow" target="_blank">Webinar</a> – Jonny’s webinar for how to sell more books consistently</li> <li><a href="https://twitter.com/genk01thrush?lang=en" rel="nofollow" target="_blank">Twitter</a> – Matthew Thrush’s Twitter</li> <li><a href="https://www.facebook.com/matthew.thrush" rel="nofollow" target="_blank">Faceboo</a>k – Matthew Thrush’s Facebook</li> <li><a href="http://www.matthewthrush.com/about/" rel="nofollow" target="_blank">Websit</a>e – Matthew Thrush’s website</li> </ul>

Show # 43 A Faster Path To Becoming a 6 Figure Author

Tracy Cooper-Posey

Inside this 39th episode of Author Platform Rocket, marketing veteran Jonny Andrews talks about the power of being productive and producing prolific amounts of work with author Tracy Cooper-Posey. Enjoy this interview, because Tracy is the definition of productivity, currently having over 100 titles to her name. Download PDF Podcast Transcription 3 Key Points:  Tracy Cooper Posey is releasing full-length novels every four weeks, writing them every three weeks, to get her production time to six months from first-draft to release. Your speed needs to be high enough that the internal editor in you turns off. Amazon favors you when you publish more than every 30 days and the readers love you for it.  Tweetable Quotes: -    “The official list level (her books) if you add in all of the boxsets, which take just as much production as everything else, and the short stories…I’m at about 105.” – Tracy Cooper Posey. -    “I spend a lot of time in the chair writing. That’s how I get them written fast. I’m writing from 6:30 in the morning until mid-day, and I’m getting between 6,000-7,000 words down a day—six days a week.” – Tracy Cooper Posey. -    “As soon as you slow down and let the internal editor in, you are focusing on the words themselves.” – Tracy Cooper Posey. Resources Mentioned:  Author Platform Rocket – Book marketing service Author Platform Rocket Podcast – Website for Author Platform Rocket Podcast Facebook – Author Platform Rocket’s Facebook Page Tracy Cooper Posey – Website for Tracy Cooper-Posey Productive Indie Fiction Writer – Website for Productive Indie Fiction Writer @TracyCP – Twitter for Tracy Cooper-Posey 

Inside this 39th episode of Author Platform Rocket, marketing veteran Jonny Andrews talks about the power of being productive and producing prolific amounts of work with author Tracy Cooper-Posey. Enjoy this interview, because Tracy is the definition of productivity, currently having over 100 titles to her name. <a href="https://podcast.authorplatformrocket.com/wp-content/uploads/2018/06/Transcripts_EP39_APR.pdf" rel="noopener nofollow" target="_blank">Download PDF Podcast Transcription</a> 3 Key Points: <ol> <li>Tracy Cooper Posey is releasing full-length novels every four weeks, writing them every three weeks, to get her production time to six months from first-draft to release.</li> <li>Your speed needs to be high enough that the internal editor in you turns off.</li> <li>Amazon favors you when you publish more than every 30 days and the readers love you for it.</li> </ol> Tweetable Quotes: -    “The official list level (her books) if you add in all of the boxsets, which take just as much production as everything else, and the short stories…I’m at about 105.” – Tracy Cooper Posey. -    “I spend a lot of time in the chair writing. That’s how I get them written fast. I’m writing from 6:30 in the morning until mid-day, and I’m getting between 6,000-7,000 words down a day—six days a week.” – Tracy Cooper Posey. -    “As soon as you slow down and let the internal editor in, you are focusing on the words themselves.” – Tracy Cooper Posey. Resources Mentioned: <ul> <li><a href="https://agency.authorplatformrocket.com/" rel="noopener nofollow" target="_blank">Author Platform Rocket</a> – Book marketing service</li> <li><a href="https://podcast.authorplatformrocket.com/" rel="noopener nofollow" target="_blank">Author Platform Rocket Podcast</a> – Website for Author Platform Rocket Podcast</li> <li><a href="https://www.facebook.com/AuthorPlatformRocket/" rel="noopener nofollow" target="_blank">Facebook</a> – Author Platform Rocket’s Facebook Page</li> <li><a href="https://tracycooperposey.com/" rel="noopener nofollow" target="_blank">Tracy Cooper Posey</a> – Website for Tracy Cooper-Posey</li> <li><a href="https://productiveindiefictionwriter.com/" rel="noopener nofollow" target="_blank">Productive Indie Fiction Writer</a> – Website for Productive Indie Fiction Writer</li> <li><a href="https://twitter.com/TracyCP" rel="noopener nofollow" target="_blank">@TracyCP</a> – Twitter for Tracy Cooper-Posey</li> </ul>

Show # 39 How To Be Productively Prolific With 100 Book Author Tracy Cooper-Posey

In this 32th episode of Author Platform Rocket, Jonny Andrews shares the results of testing out the sales of selling books on your personal website instead of focusing on places like Amazon. When many authors report their fans saying they will only buy through established retailers, what can an author hope for?  Something you may find shocking is there is a HUGE difference between what readers say and what readers do.  So can an author beat the odds and come out on top?  Check out today's show and find out the truth in real time as we test it!  Download PDF Podcast Transcription  The future of publishing is authors selling on their own websites. UPDATE: After running the full test we ended up earning $2.71 in pure profit for every $1 paid out to affiliates Amazon, Nook, and other self-publishing book platforms don’t provide authors with buyer data. If you spend money on ads and aren’t getting the results you want it is because clicks don’t equal sales. Facebook is jacking up prices for Facebook ads and lowering the available space. These book sales tests used LeadPages.net to set up one sales page and BookFunnel.com to deliver books with a 75% off book deal. Good conversion rates are typically: 1-5%. Book 1 Test: Conversion was 23% with 51 sales out of 415 people in 8-9 days. EDIT/UPDATE: Overall total funnel conversions were 23% and the front end converted at 12% One Click Upsell: sales were followed with a Thank You page that offered the entire 6-book series for 69% off; it converted at 32%. We used ThriveCart to processes credit card payments.  We were able to offer ApplePay/PayPal &amp; Stripe all at once which potentially increased conversions. The cart has an affiliate program to recruit other authors to make money by helping to sell your book. Gross revenue of book sales test was: $263 without lifting a finger. While retargeting for $1 a day, the click through rate on two ads was 11.76% on one ad and 16.67% on the other. Work with good editors and cover designers, and target your ads properly. Warm traffic (or Endorsed Traffic) is when other people send traffic to your website. Use free books or discounted books to upsell into more book sales. Keep 95% of your money and you get paid either instantly or within four days – the 5% is just the processing fees. Download PDF Podcast Transcription  [caption id="attachment_541" align="alignnone" width="300"] Front End Conversions   Upsell Conversions Between 32% - 34% 3 Key Points:  There is no correlation between your cost per click and your cost per sale. Stripe processes credit card payments, provides buyer data, and takes ApplePay and PayPal payments. Work with talented editors and creative cover designers, and target your ads properly.  Tweetable Quotes: “The vital evolution in publishing, the reason some people will survive and some people will not is that those that will survive will be selling on their own websites.” – Jonny Andrews. “Amazon, and iBooks and Nook…don’t give you your buyer data.” – Jonny Andrews. “You get to keep 95% of your money and you get paid either instantly or within four days.” – Jonny Andrews. Resources Mentioned:  Author Platform Rocket – Jonny Andrews website Webinar – Jonny’s webinar for how to sell more books consistently LeadPages.net – Leadpages.net website BookFunnel.com – BookFunnel.com website ThriveCart.com – ThriveCart website Stripe – ThriveCart website 

In this 32th episode of Author Platform Rocket, Jonny Andrews shares the results of testing out the sales of selling books on your personal website instead of focusing on places like Amazon. When many authors report their fans saying they will only buy through established retailers, what can an author hope for?  Something you may find shocking is there is a HUGE difference between what readers say and what readers do.  So can an author beat the odds and come out on top?  Check out today's show and find out the truth in real time as we test it!  <a href="../../../wp-content/uploads/2018/03/Transcripts_APR_EP32.pdf" rel="noopener nofollow" target="_blank">Download PDF Podcast Transcription</a> <ul> <li>The future of publishing is authors selling on their own websites.</li> <li>UPDATE: After running the full test we ended up earning $2.71 in pure profit for every $1 paid out to affiliates</li> <li>Amazon, Nook, and other self-publishing book platforms don’t provide authors with buyer data.</li> <li>If you spend money on ads and aren’t getting the results you want it is because clicks don’t equal sales.</li> <li>Facebook is jacking up prices for Facebook ads and lowering the available space.</li> <li>These book sales tests used <a href="http://LeadPages.net" rel="nofollow" target="_blank">LeadPages.net</a> to set up one sales page and <a href="http://BookFunnel.com" rel="nofollow" target="_blank">BookFunnel.com</a> to deliver books with a 75% off book deal. Good conversion rates are typically: 1-5%.</li> <li>Book 1 Test: Conversion was 23% with 51 sales out of 415 people in 8-9 days.</li> <li>EDIT/UPDATE: Overall total funnel conversions were 23% and the front end converted at 12%</li> <li>One Click Upsell: sales were followed with a Thank You page that offered the entire 6-book series for 69% off; it converted at 32%.</li> <li>We used ThriveCart to processes credit card payments.  We were able to offer ApplePay/PayPal &amp; Stripe all at once which potentially increased conversions.</li> <li>The cart has an affiliate program to recruit other authors to make money by helping to sell your book.</li> <li>Gross revenue of book sales test was: $263 without lifting a finger.</li> <li>While retargeting for $1 a day, the click through rate on two ads was 11.76% on one ad and 16.67% on the other.</li> <li>Work with good editors and cover designers, and target your ads properly.</li> <li>Warm traffic (or Endorsed Traffic) is when other people send traffic to your website.</li> <li>Use free books or discounted books to upsell into more book sales.</li> <li>Keep 95% of your money and you get paid either instantly or within four days – the 5% is just the processing fees.</li> <li><a href="../../../wp-content/uploads/2018/03/Transcripts_APR_EP32.pdf" rel="noopener nofollow" target="_blank">Download PDF Podcast Transcription</a></li> </ul> [caption id="attachment_541" align="alignnone" width="300"]<a href="https://podcast.authorplatformrocket.com/wp-content/uploads/2018/03/UBM-FEOnly-12Conversions.png" rel="noopener nofollow" target="_blank"></a> Front End Conversions  <a href="https://podcast.authorplatformrocket.com/wp-content/uploads/2018/03/VKOTOSales.png" rel="noopener nofollow" target="_blank"></a> Upsell Conversions Between 32% - 34% 3 Key Points: <ol> <li>There is no correlation between your cost per click and your cost per sale.</li> <li>Stripe processes credit card payments, provides buyer data, and takes ApplePay and PayPal payments.</li> <li>Work with talented editors and creative cover designers, and target your ads properly.</li> </ol> Tweetable Quotes: “The vital evolution in publishing, the reason some people will survive and some people will not is that those that will survive will be selling on their own websites.” – Jonny Andrews. “Amazon, and iBooks and Nook…don’t give you your buyer data.” – Jonny Andrews. “You get to keep 95% of your money and you get paid either instantly or within four days.” – Jonny Andrews. Resources Mentioned: <ul> <li><a href="https://authorplatformrocket.com/live/about-us/" rel="noopener nofollow" target="_blank">Author Platform Rocket</a> – Jonny Andrews website</li> <li><a href="https://authorplatformrocket.com/webinar" rel="noopener nofollow" target="_blank">Webinar</a> – Jonny’s webinar for how to sell more books consistently</li> <li><a href="https://www.leadpages.net/" rel="noopener nofollow" target="_blank">LeadPages.net</a> – <a href="http://Leadpages.net" rel="nofollow" target="_blank">Leadpages.net</a> website</li> <li><a href="https://bookfunnel.com/" rel="noopener nofollow" target="_blank">BookFunnel.com</a> – <a href="http://BookFunnel.com" rel="nofollow" target="_blank">BookFunnel.com</a> website</li> <li><a href="https://thrivecart.com/" rel="noopener nofollow" target="_blank">ThriveCart.com</a> – ThriveCart website</li> <li><a href="https://stripe.com/ca?gclid=EAIaIQobChMIosv0oInd2QIVBbnACh2iiQdvEAAYASAAEgJhU_D_BwE" rel="noopener nofollow" target="_blank">Stripe</a> – ThriveCart website</li> </ul>

Show# 32 How To Keep 95% Of Your Author Earnings & Get Paid Instantly

You need to follow a systematic, marketing approach if you wish to rack up good sales via Facebook Ads. The problem is, the vast majority of people do NOT know why they’re not getting results they want from their ads—be it clicks and/or conversions. In this episode, you’ll learn the value of analyzing your metrics, such as Unique CTR and your relevance score to see how well your ad is resonating with your audience. You’ll also discover the need for an excellent development editor that can give you objective, direct criticism regarding your book cover, blurb and content. You’ll also see the value of giving your ad the time it deserves to see whether or not it will actually be successful. Tune-in to hear these marketing strategies employed by highly successful authors that will increase your visibility and boost your book sales!  If your Facebook Ads or AMS ads are not yielding the desired results, there is a simple, effective and surprisingly unknown way of fixing this issue  Spent 3 whole days reaching out to people, quizzing and researching in a bid to zero in commonly faced issues and possible solutions; unfortunately, a vast majority of people are NOT getting the results they want   Analyzing Facebook Ads: Let us assume that you are doing a pay per click ad which sends you directly to the website where you’re selling your book  You are allowed six different images; the higher the image quality, the more clicks you get  You need to run enough TESTS to determine if you are using the right images; use a pixel ratio of 1200x630 A unique CTR of AT LEAST 3% and a relevance score of MORE than 5 means that your ad is resonating somewhat with your audience Run your Facebook Ad for 3-7 days to let Facebook AI capabilities kick in; running for 7 days lets you have a look at weekday and weekend data   If your ad is not finding enough takers, resort to interest targeting or creating a lookalike audience Run your ad till you get between 100-200 clicks to get you a large enough sample  Terrified of losing money, authors tend to pull the plug too early   What do you do if you are getting enough clicks, but your clicks aren’t converting into good sales?  STOP and FIX your problem before continuing with your ads Getting honest and objective feedback from people will help you determine what is off Good content alone is not enough to help you sell; critical that you get your PACKAGING right as well Less reviews, negative reviews, a crappy cover or an undesirable blurb are some of the probable issues that might be hurting your sales Use a GOOD development editor to ensure that your story is coherent and flows well Typically, a development editor looks at your books and comes up with suggestions; decide if you wish to go ahead after listening to these suggestions SELL your book at the RIGHT price; for instance, an unknown author selling a digital book at $10 is likely to invoke the rage of the public Pricing is irrelevant if you are on Kindle Unlimited since you get paid on the number of page reads If you are making less than $2,000 per month from selling a wide range of books, you might need a development editor. Access our FREE program to zero in on your marketing issue and bump up your sales     Jonny is shortly coming out with a show that will cover free tactics that you can use to promote your book Anybody can write if they have the right editor to work with Be objective, allow the criticism to happen and use that criticism to better your look, your feel, your writing  3 Key Points:   Unique CTR and relevance scores are great metrics to determine if your ad is resonating with your audience. If you are getting good clicks but have poor sales, you need to STOP and FIX the problem before continuing with your ads.  Your book cover should be of the same quality as that of a New York Times Bestseller and should read like that too—overhaul your cover, blurb and content if needed.  Get a GOOD development editor to help you out—99% of people cannot write in a vacuum and need someone to help them out.  Resources Mentioned:  Facebook Ads – Advertise on Facebook and Instagram 

You need to follow a systematic, marketing approach if you wish to rack up good sales via <a href="https://www.facebook.com/about/ads/" rel="noopener nofollow" target="_blank">Facebook Ads</a>. The problem is, the vast majority of people do NOT know why they’re not getting results they want from their ads—be it clicks and/or conversions. In this episode, you’ll learn the value of analyzing your metrics, such as Unique CTR and your relevance score to see how well your ad is resonating with your audience. You’ll also discover the need for an excellent development editor that can give you objective, direct criticism regarding your book cover, blurb and content. You’ll also see the value of giving your ad the time it deserves to see whether or not it will actually be successful. Tune-in to hear these marketing strategies employed by highly successful authors that will increase your visibility and boost your book sales! <ul> <li>If your <a href="https://www.facebook.com/about/ads/" rel="nofollow" target="_blank">Facebook Ads</a> or <a href="https://ams.amazon.com/" rel="nofollow" target="_blank">AMS ads</a> are not yielding the desired results, there is a simple, effective and surprisingly unknown way of fixing this issue <ul> <li>Spent 3 whole days reaching out to people, quizzing and researching in a bid to zero in commonly faced issues and possible solutions; unfortunately, a vast majority of people are NOT getting the results they want</li> </ul> </li> <li>Analyzing Facebook Ads: Let us assume that you are doing a pay per click ad which sends you directly to the website where you’re selling your book <ul> <li>You are allowed six different images; the higher the image quality, the more clicks you get <ul> <li>You need to run enough TESTS to determine if you are using the right images; use a pixel ratio of 1200x630</li> <li>A unique CTR of AT LEAST 3% and a relevance score of MORE than 5 means that your ad is resonating somewhat with your audience</li> <li>Run your Facebook Ad for 3-7 days to let Facebook AI capabilities kick in; running for 7 days lets you have a look at weekday and weekend data</li> </ul> </li> <li>If your ad is not finding enough takers, resort to interest targeting or creating a lookalike audience</li> <li>Run your ad till you get between 100-200 clicks to get you a large enough sample <ul> <li>Terrified of losing money, authors tend to pull the plug too early</li> </ul> </li> <li>What do you do if you are getting enough clicks, but your clicks aren’t converting into good sales? <ul> <li>STOP and FIX your problem before continuing with your ads</li> <li>Getting honest and objective feedback from people will help you determine what is off</li> <li>Good content alone is not enough to help you sell; critical that you get your PACKAGING right as well</li> <li>Less reviews, negative reviews, a crappy cover or an undesirable blurb are some of the probable issues that might be hurting your sales</li> <li>Use a GOOD development editor to ensure that your story is coherent and flows well</li> <li>Typically, a development editor looks at your books and comes up with suggestions; decide if you wish to go ahead after listening to these suggestions</li> <li>SELL your book at the RIGHT price; for instance, an unknown author selling a digital book at $10 is likely to invoke the rage of the public</li> <li>Pricing is irrelevant if you are on Kindle Unlimited since you get paid on the number of page reads</li> <li>If you are making less than $2,000 per month from selling a wide range of books, you might need a development editor. Access our FREE program to zero in on your marketing issue and bump up your sales</li> </ul> </li> </ul> </li> <li>Jonny is shortly coming out with a show that will cover free tactics that you can use to promote your book</li> <li>Anybody can write if they have the right editor to work with</li> <li>Be objective, allow the criticism to happen and use that criticism to better your look, your feel, your writing</li> </ul> 3 Key Points: <ol> <li> Unique CTR and relevance scores are great metrics to determine if your ad is resonating with your audience. If you are getting good clicks but have poor sales, you need to STOP and FIX the problem before continuing with your ads.</li> <li> Your book cover should be of the same quality as that of a New York Times Bestseller and should read like that too—overhaul your cover, blurb and content if needed.</li> <li> Get a GOOD development editor to help you out—99% of people cannot write in a vacuum and need someone to help them out.</li> </ol> Resources Mentioned: <ul> <li><a href="https://www.facebook.com/about/ads/" rel="noopener nofollow" target="_blank">Facebook Ads</a> – Advertise on Facebook and Instagram</li> </ul>

Show# 11 How To Boost Your Book Sales: Steps To Identifying & Fixing Broken Marketing

Fighting for visibility in channels of influence, such as blogs or podcasts, is an incredibly effective way to connect with your target audience and attain those must-needed leads. HOW you attain this visibility and the CHANNELS you need to be aiming for is what will be discussed in today’s episode. If you are a writer of personal development books, children’s books and business books—this episode is specifically geared towards you. You will learn how to write articles that will resonate with your target audience as well as how to get invited as a guest speaker on a popular, high-traffic podcast. Tune-in to also discover the best way to implement free gifts to drive more traffic, build your list and ultimately rack up your sales. The bottom line—whatever strategy you employ from today’s podcast, make sure it benefits your target audience!  Today we discuss a bootstrapping strategy that can help you BLOW up your sales in a short time  Relevant for writers of personal development books, children’s books and business books   Figure out where your audience is looking for information  Jonny used this strategy way back in 2004 when he was setting up his first website He was cold calling auto-repair shops, his target clientele, and this was considered a bottom-up approach which yielded extremely poor results Fed up with rejection, he wondered how he could influence his prospects in a different way Figured that most of his old-school clients were still reading newspapers; hence, started marketing via newspaper ads   This same strategy can be applied by authors of children’s books; try to INFLUENCE the parents by connecting with them via blogs, podcasts and social media On similar lines, if you are a writer of personal development books or business books, writing an article for Forbes or Business Insider can help you connect and influence your target audience  If you play your cards right, media will be quite willing to provide you publicity; remember, the media needs you more than you need them   Becoming a guest blogger is another way to influence your audience  Start off by finding the articles that are pulling in the maximum amount of social traffic using one of the many tools out there Completely overhaul the article, but stay true to the tone of the article Find the main editor and send him an email to publish this article; remember to paste your article in the body of your email   Getting invited as a guest on a podcast is an effective way to connect with your audience  Find the popular podcasts that are major hubs of traffic Craft a well thought-of message in short, punchy sentences; tell them how you can benefit them and include a “call of action” Send some links of what you have done; however, be humble, polite and nice   Be encouraged that you will get a better response from your target audience once you have built up your credibility; this is called “guilt by association”  The halo effect of media channels with shine down upon you   At the end of the article, include a call to action which is a dot com domain; provide a FREE offer on that page  A free offer is a great way to build your list; leads them to the next page where they can buy your book Alternatively, you can use your book to lead traffic to a higher priced digital product or physical product; remember you are losing money on your book in a bid to sell another product   Even sci-fi authors can implement this tactic; there are lot of places interested in sci-fi and geekery You need a basket of backend products or books to be profitable; consider selling non-traditional stuff like t-shirts and mugs  Gearbubbles is a great site selling personalized merchandise where your profit per t-shirt can be as high as $15   You can even spend an entire year running with any one of the themes we have discussed today; tweak your pitch to maintain your authenticity and makes sure that you come up with something that benefits your audience Feel free to email Jonny your questions  3 Key Points:  Figure out WHERE your target audience is getting their information from, then, use these channels to connect with them (an effective BOOTSTRAPPING method that will blow up your sales). If you play your cards right, media will be quite willing to provide you publicity—remember, the media needs you more than you need them. Becoming a guest blogger or a guest on a podcast are key, publicity strategies that will help you build up your credibility with your target audience. 

Fighting for visibility in channels of influence, such as blogs or podcasts, is an incredibly effective way to connect with your target audience and attain those must-needed leads. HOW you attain this visibility and the CHANNELS you need to be aiming for is what will be discussed in today’s episode. If you are a writer of personal development books, children’s books and business books—this episode is specifically geared towards you. You will learn how to write articles that will resonate with your target audience as well as how to get invited as a guest speaker on a popular, high-traffic podcast. Tune-in to also discover the best way to implement free gifts to drive more traffic, build your list and ultimately rack up your sales. The bottom line—whatever strategy you employ from today’s podcast, make sure it benefits your target audience! <ul> <li>Today we discuss a bootstrapping strategy that can help you BLOW up your sales in a short time <ul> <li>Relevant for writers of personal development books, children’s books and business books</li> </ul> </li> <li>Figure out where your audience is looking for information <ul> <li>Jonny used this strategy way back in 2004 when he was setting up his first website</li> <li>He was cold calling auto-repair shops, his target clientele, and this was considered a bottom-up approach which yielded extremely poor results</li> <li>Fed up with rejection, he wondered how he could influence his prospects in a different way</li> <li>Figured that most of his old-school clients were still reading newspapers; hence, started marketing via newspaper ads</li> </ul> </li> <li>This same strategy can be applied by authors of children’s books; try to INFLUENCE the parents by connecting with them via blogs, podcasts and social media</li> <li>On similar lines, if you are a writer of personal development books or business books, writing an article for <a href="https://www.forbes.com/" rel="noopener nofollow" target="_blank">Forbes</a> or <a href="http://www.businessinsider.com/" rel="noopener nofollow" target="_blank">Business Insider</a> can help you connect and influence your target audience <ul> <li>If you play your cards right, media will be quite willing to provide you publicity; remember, the media needs you more than you need them</li> </ul> </li> <li>Becoming a guest blogger is another way to influence your audience <ul> <li>Start off by finding the articles that are pulling in the maximum amount of social traffic using one of the many tools out there</li> <li>Completely overhaul the article, but stay true to the tone of the article</li> <li>Find the main editor and send him an email to publish this article; remember to paste your article in the body of your email</li> </ul> </li> <li>Getting invited as a guest on a podcast is an effective way to connect with your audience <ul> <li>Find the popular podcasts that are major hubs of traffic</li> <li>Craft a well thought-of message in short, punchy sentences; tell them how you can benefit them and include a “call of action”</li> <li>Send some links of what you have done; however, be humble, polite and nice</li> </ul> </li> <li>Be encouraged that you will get a better response from your target audience once you have built up your credibility; this is called “guilt by association” <ul> <li>The halo effect of media channels with shine down upon you</li> </ul> </li> <li>At the end of the article, include a call to action which is a dot com domain; provide a FREE offer on that page <ul> <li>A free offer is a great way to build your list; leads them to the next page where they can buy your book</li> <li>Alternatively, you can use your book to lead traffic to a higher priced digital product or physical product; remember you are losing money on your book in a bid to sell another product</li> </ul> </li> <li>Even sci-fi authors can implement this tactic; there are lot of places interested in sci-fi and geekery</li> <li>You need a basket of backend products or books to be profitable; consider selling non-traditional stuff like t-shirts and mugs <ul> <li><a href="https://www.gearbubble.com/" rel="noopener nofollow" target="_blank">Gearbubbles</a> is a great site selling personalized merchandise where your profit per t-shirt can be as high as $15</li> </ul> </li> <li>You can even spend an entire year running with any one of the themes we have discussed today; tweak your pitch to maintain your authenticity and makes sure that you come up with something that benefits your audience</li> <li>Feel free to email Jonny your questions</li> </ul> 3 Key Points: <ol> <li>Figure out WHERE your target audience is getting their information from, then, use these channels to connect with them (an effective BOOTSTRAPPING method that will blow up your sales).</li> <li>If you play your cards right, media will be quite willing to provide you publicity—remember, the media needs you more than you need them.</li> <li>Becoming a guest blogger or a guest on a podcast are key, publicity strategies that will help you build up your credibility with your target audience.</li> </ol>

Show #12 The Ultimate Author Bootstrapping Method For Rapid Profitability

With the rise of Kindle and other online publishing platforms, authors now have the ability to directly access the public without having a publishing deal. The downside? Now, every author is competing with a flood of other authors. In this episode of The Author Platform Rocket Podcast, Jonny Andrews, breaks down just how you can compete with authors in the same niche. Jonny draws important lessons and truths from his own experience building his agency platform and why he was able to stand his ground for more than 10 years. Tune-in to hear the importance of tenacity and being resolute to your goals as an author en route to success. Time Stamped Show Notes:  Today’s episode is about how you can compete with other authors in the same genre Jonny goes back down memory lane  Jonny thought, why would people buy Kindle when iPhone just launched Apparently, Kindle sold out in 6 hours 10 years later, the publishing barrier left and never came back Authors can now go directly to the consumers which is the new normal This resulted in a flood of authors   The question now is how an author will stand out from the flood A couple of months ago, Jonny had a chat with an author who was interested in creating their own agency program  Jonny would always ask “what made you want to work with us” The guy answered that he heard about Jonny in 2014, and he’s the only one who was still around and doing well up until this point Jonny actually started in 2004 and achieved success in self-publishing in 2006   Jonny isn’t on Amazon  Jonny started with his old laptop in a tiny bedroom that he rented at his friend’s house Jonny was also homeless prior to renting because he was a victim of identity theft that left him $65K in debt “Your current circumstances have nothing to do with where you can end up”   Take small daily actions Amazon Kindle is a household name  You can use this to become well-known in your genre or marketplace   Stacking is creating a mountain with small pebbles; you make a pile every day for a specific length of time  It is powerful and effective The goal is to be doing what you want to be doing Stacking is a simple concept that many people often overlook   Most of your competitors don’t have the stomach to take the punishment  Writing takes a lot of work, time and suffering People tend to get distracted and give up easily Your competition now may not be your competition in the future   In every situation, you have a choice to stop or continue with the challenges  When you choose to go after the challenges; in a couple of years, you’ll be the author you were looking up to when you were just starting This has happened to Jonny a couple of times   After a couple of years, you’ll notice the patterns or cycles which will help you predict things  You can now notice the changes in Amazon and Facebook algorithms   If you keep putting out your content on a consistent schedule, you will keep on stacking readers and followers  You’ll get to the point that when you hit “send” on your mailing list, you’ll already have a fan base buying your new book “It takes time to get there”   Most authors focus on writing their pitches and they wait for validation from others “Don’t do that!” When you stack your pebbles everyday and take full control over what you want and how to get there, your goals WILL happen “Your ability to earn a solid living off your book is completely dependent on your willingness to stack your pebbles every single day” Don’t do anything crazy and just focus on the small and specific actions that you can take  3 Key Points:      Stacking may sound like a simple action to take, but the effects in the long-run are enormous.     Consistency is key—take those small, but specific actions EVERY SINGLE DAY.     Persevere through the challenges and maintain your focus; this is what will set you apart.    Resources Mentioned:  Kindle – Amazon’s platform for ebooks 

With the rise of Kindle and other online publishing platforms, authors now have the ability to directly access the public without having a publishing deal. The downside? Now, every author is competing with a flood of other authors. In this episode of The Author Platform Rocket Podcast, <a href="https://authorplatformrocket.com/live/about-us/" rel="nofollow" target="_blank">Jonny Andrews</a>, breaks down just how you can compete with authors in the same niche. Jonny draws important lessons and truths from his own experience building his agency platform and why he was able to stand his ground for more than 10 years. Tune-in to hear the importance of tenacity and being resolute to your goals as an author en route to success. Time Stamped Show Notes: <ul> <li>Today’s episode is about how you can compete with other authors in the same genre</li> <li>Jonny goes back down memory lane <ul> <li>Jonny thought, why would people buy Kindle when iPhone just launched</li> <li>Apparently, Kindle sold out in 6 hours</li> <li>10 years later, the publishing barrier left and never came back</li> <li>Authors can now go directly to the consumers which is the new normal</li> <li>This resulted in a flood of authors</li> </ul> </li> <li>The question now is how an author will stand out from the flood</li> <li>A couple of months ago, Jonny had a chat with an author who was interested in creating their own agency program <ul> <li>Jonny would always ask “what made you want to work with us”</li> <li>The guy answered that he heard about Jonny in 2014, and he’s the only one who was still around and doing well up until this point</li> <li>Jonny actually started in 2004 and achieved success in self-publishing in 2006</li> </ul> </li> <li>Jonny isn’t on Amazon <ul> <li>Jonny started with his old laptop in a tiny bedroom that he rented at his friend’s house</li> <li>Jonny was also homeless prior to renting because he was a victim of identity theft that left him $65K in debt</li> <li>“Your current circumstances have nothing to do with where you can end up”</li> </ul> </li> <li>Take small daily actions</li> <li>Amazon Kindle is a household name <ul> <li>You can use this to become well-known in your genre or marketplace</li> </ul> </li> <li>Stacking is creating a mountain with small pebbles; you make a pile every day for a specific length of time <ul> <li>It is powerful and effective</li> <li>The goal is to be doing what you want to be doing</li> <li>Stacking is a simple concept that many people often overlook</li> </ul> </li> <li>Most of your competitors don’t have the stomach to take the punishment <ul> <li>Writing takes a lot of work, time and suffering</li> <li>People tend to get distracted and give up easily</li> <li>Your competition now may not be your competition in the future</li> </ul> </li> <li>In every situation, you have a choice to stop or continue with the challenges <ul> <li>When you choose to go after the challenges; in a couple of years, you’ll be the author you were looking up to when you were just starting</li> <li>This has happened to Jonny a couple of times</li> </ul> </li> <li>After a couple of years, you’ll notice the patterns or cycles which will help you predict things <ul> <li>You can now notice the changes in Amazon and Facebook algorithms</li> </ul> </li> <li>If you keep putting out your content on a consistent schedule, you will keep on stacking readers and followers <ul> <li>You’ll get to the point that when you hit “send” on your mailing list, you’ll already have a fan base buying your new book</li> <li>“It takes time to get there”</li> </ul> </li> <li>Most authors focus on writing their pitches and they wait for validation from others</li> <li>“Don’t do that!”</li> <li>When you stack your pebbles everyday and take full control over what you want and how to get there, your goals WILL happen</li> <li>“Your ability to earn a solid living off your book is completely dependent on your willingness to stack your pebbles every single day”</li> <li>Don’t do anything crazy and just focus on the small and specific actions that you can take</li> </ul> 3 Key Points: <ol> <li>    Stacking may sound like a simple action to take, but the effects in the long-run are enormous.</li> <li>    Consistency is key—take those small, but specific actions EVERY SINGLE DAY.</li> <li>    Persevere through the challenges and maintain your focus; this is what will set you apart.</li> </ol> Resources Mentioned: <ul> <li><a href="https://www.amazon.com/Kindle-eBooks/b?ie=UTF8&amp;node=154606011" rel="nofollow" target="_blank">Kindle</a> – Amazon’s platform for ebooks</li> </ul>

Show #4: How To Become The Dominant Author In Your Market By "Stacking"

Instagram is an excellent marketing platform for authors to gain a following and promote their content. It gives you access to billions of users—increasing the reach of what you have to offer. However, being haphazard in your approach to this platform can work against you. Employing sound strategies and being highly committed is fundamental for the success of your Instagram marketing campaign. In today’s episode, you’ll hear why Instagram is worth your efforts, practical tips and tricks that will effectively draw an audience to you, and why it takes a commitment of at least a year to see the fruits of your labor.  Today’s topic: how authors can use Instagram as a marketing platform Instagram is a watered-down visual version of Facebook Reasons to use Instagram as a marketing platform:  Billions of users When used correctly, it is an highly effective marketing platform for authors    Tips and tricks for authors to efficiently leverage Instagram as a marketing platform:  Discipline yourself to post content every single day Know your audience intimately to come up with targeted, relevant content that will gain you maximum clicks and followers Spending 40 minutes to an hour each day is necessary to effectively engage your target audience    Can Instagram be used as a marketing tool for any written content?  No, you need to strategize the type of content you post on Instagram For instance, posting content on personal development might work really well  You can post photos with quotes   If you are doing fiction, Instagram may not be the right fit If your content can be married with visually stunning, high quality photos and videos, then Instagram will work for you as a marketing tool   Using social media as a marketing platform is a big commitment and often requires a dedicated team Strategizing to build an Instagram following  Extensive research and pre-planning are non-negotiables “Shoutout” to influencers in your space, and use their social presence to grow your following Asking your audience is the best way to zero-in on relevant topics  You are not venturing into the unknown. Most of the topics are out there—you just need to discover them     If you are short on funds, then Instagram is a great marketing tool. If you lack commitment, then you are better off paying for advertising Change the username in your profile to reflect what the audience is actually getting  Search engine tools like Google Keyword planner will help you zero-in on the right keywords Remember that people are unlikely to check out some random social profile The only way to drive people to your profile is by offering a solution. And, your username should reflect that solution   Tips to set-up the “About” section  Consider adding emojis in the “About” section Post a link with a brief but catchy description that informs people about your content   Adding an image and posting your bio is another way people can find you Check out Gary Vaynerchuk’s Instagram profile  Gary has built up a huge Instagram following by his active efforts over a long period of time He posts shorts clips on Instagram of people asking him questions Authors can learn from Gary and build a following through posting everyday content  Doing thematic posts around food and drinks is always a great idea     Wrap up:  Put out 3-4 posts every day There is NO alternative to quality content Keep on changing and mixing up your hashtags Actively engage with people to build a following Reach out to an Instagram influencer Commit to it for a year—do NOT give up    3 Key Points:     You need to put out 3-4 posts every day for at least a year, before you start seeing results on Instagram.      Reach out to influencers within your space and leverage their social presence to build your own following    Your username and “about” section should be strategically designed to drive your audience to your profile. 

Instagram is an excellent marketing platform for authors to gain a following and promote their content. It gives you access to billions of users—increasing the reach of what you have to offer. However, being haphazard in your approach to this platform can work against you. Employing sound strategies and being highly committed is fundamental for the success of your Instagram marketing campaign. In today’s episode, you’ll hear why Instagram is worth your efforts, practical tips and tricks that will effectively draw an audience to you, and why it takes a commitment of at least a year to see the fruits of your labor. <ul> <li>Today’s topic: how authors can use Instagram as a marketing platform</li> <li>Instagram is a watered-down visual version of Facebook</li> <li>Reasons to use Instagram as a marketing platform: <ul> <li>Billions of users</li> <li>When used correctly, it is an highly effective marketing platform for authors</li> </ul> </li> <li> Tips and tricks for authors to efficiently leverage Instagram as a marketing platform: <ul> <li>Discipline yourself to post content every single day</li> <li>Know your audience intimately to come up with targeted, relevant content that will gain you maximum clicks and followers</li> <li>Spending 40 minutes to an hour each day is necessary to effectively engage your target audience</li> </ul> </li> <li> Can Instagram be used as a marketing tool for any written content? <ul> <li>No, you need to strategize the type of content you post on Instagram</li> <li>For instance, posting content on personal development might work really well <ul> <li>You can post photos with quotes</li> </ul> </li> <li>If you are doing fiction, Instagram may not be the right fit</li> <li>If your content can be married with visually stunning, high quality photos and videos, then Instagram will work for you as a marketing tool</li> </ul> </li> <li>Using social media as a marketing platform is a big commitment and often requires a dedicated team</li> <li>Strategizing to build an Instagram following <ul> <li>Extensive research and pre-planning are non-negotiables</li> <li>“Shoutout” to influencers in your space, and use their social presence to grow your following</li> <li>Asking your audience is the best way to zero-in on relevant topics <ul> <li>You are not venturing into the unknown. Most of the topics are out there—you just need to discover them</li> </ul> </li> </ul> </li> <li>If you are short on funds, then Instagram is a great marketing tool. If you lack commitment, then you are better off paying for advertising</li> <li>Change the username in your profile to reflect what the audience is actually getting <ul> <li>Search engine tools like <a href="https://adwords.google.com/home/tools/keyword-planner/" rel="noopener nofollow" target="_blank">Google Keyword planner</a> will help you zero-in on the right keywords</li> <li>Remember that people are unlikely to check out some random social profile</li> <li>The only way to drive people to your profile is by offering a solution. And, your username should reflect that solution</li> </ul> </li> <li>Tips to set-up the “About” section <ul> <li>Consider adding emojis in the “About” section</li> <li>Post a link with a brief but catchy description that informs people about your content</li> </ul> </li> <li>Adding an image and posting your bio is another way people can find you</li> <li>Check out <a href="https://www.instagram.com/garyvee/" rel="noopener nofollow" target="_blank">Gary Vaynerchuk’s Instagram profile</a> <ul> <li>Gary has built up a huge Instagram following by his active efforts over a long period of time</li> <li>He posts shorts clips on Instagram of people asking him questions</li> <li>Authors can learn from Gary and build a following through posting everyday content <ul> <li>Doing thematic posts around food and drinks is always a great idea</li> </ul> </li> </ul> </li> <li>Wrap up: <ul> <li>Put out 3-4 posts every day</li> <li>There is NO alternative to quality content</li> <li>Keep on changing and mixing up your hashtags</li> <li>Actively engage with people to build a following</li> <li>Reach out to an Instagram influencer</li> <li>Commit to it for a year—do NOT give up</li> </ul> </li> </ul> 3 Key Points: <ol> <li>   You need to put out 3-4 posts every day for at least a year, before you start seeing results on Instagram.  </li> <li>   Reach out to influencers within your space and leverage their social presence to build your own following</li> <li>   Your username and “about” section should be strategically designed to drive your audience to your profile.</li> </ol>

Show #7: Instagram For Authors: Who Should & Who Should Not Become Instafamous

Click Here &amp; Learn How Your Book Can Add 6 Figures To Your Business (Even If You Haven't Written It Yet) In episode 31 of Author Platform Rocket, Jonny Andrews discusses: What happens when authors evolve beyond Amazon? Listen in and find out. (Hint: It's quite shocking) Download PDF Podcast Transcription  Addictive nature of social media could potentially make Facebook a target like cigarette companies. Facebook slashed 55 million viewing hours to reduce quantity of time spent on the platform and increase quality time spent. If you are making your living off of book revenue on book publishing sites, the margins are low and you retain no buyer data. You need to run ads if you want a successful business. Tracking pixels placed on websites allow authors to see the results of the ads they are running. Facebook has stated that there is a 00.7% correlation between a click and a sale. CPC is a joke. If you believe it is bringing you sales – you just got lucky. It is untrue that people won’t buy anywhere but Amazon. Amazon’s affiliate program only offers 5% after 60 days. You could set up instant payment on commissions of books from your site for other people promoting the sales of your books. If you are in pre-order, there is no benefit to be on Kindle. The average book buyers are between 35-55 years old. If you can’t tell which ads are working for you – you are flying blind and will be left behind.  Download PDF Podcast Transcription  3 Key Points:  1. Facebook reduced 55 million viewing hours to decrease quantity of time spent on the platform. Tracking pixels placed on your author website allows authors you to see the results of the ads that you are running. The average age of book buyers is 35-55.  Tweetable Quotes: -    “If you were doing Facebook ads in your business, in your author business, or to your book or whatever it is that you are doing, you could see a very rapid, 45% increase in cost across the board.” – Jonny Andrews. -    “Facebook announced that they had slashed 55 million viewing hours off of their platform.” – Jonny Andrews. -    “You must start selling through your own website.” – Jonny Andrews. Resources Mentioned:  Author Platform Rocket – Website for Author Platform Rocket Entrepreneur On Fire – Website of John Lee Dumas 

<a href="https://authorplatformrocket.com/registernow" rel="noopener nofollow" target="_blank">Click Here &amp; Learn How Your Book Can Add 6 Figures To Your Business (Even If You Haven't Written It Yet)</a> In episode 31 of Author Platform Rocket, Jonny Andrews discusses: What happens when authors evolve beyond Amazon? Listen in and find out. (Hint: It's quite shocking) <a href="https://podcast.authorplatformrocket.com/wp-content/uploads/2018/02/Transcripts_APR_EP31n.pdf" rel="noopener nofollow" target="_blank">Download PDF Podcast Transcription</a> <ul> <li>Addictive nature of social media could potentially make Facebook a target like cigarette companies.</li> <li>Facebook slashed 55 million viewing hours to reduce quantity of time spent on the platform and increase quality time spent.</li> <li>If you are making your living off of book revenue on book publishing sites, the margins are low and you retain no buyer data.</li> <li>You need to run ads if you want a successful business.</li> <li>Tracking pixels placed on websites allow authors to see the results of the ads they are running.</li> <li>Facebook has stated that there is a 00.7% correlation between a click and a sale.</li> <li>CPC is a joke. If you believe it is bringing you sales – you just got lucky.</li> <li>It is untrue that people won’t buy anywhere but Amazon.</li> <li>Amazon’s affiliate program only offers 5% after 60 days.</li> <li>You could set up instant payment on commissions of books from your site for other people promoting the sales of your books.</li> <li>If you are in pre-order, there is no benefit to be on Kindle.</li> <li>The average book buyers are between 35-55 years old.</li> <li>If you can’t tell which ads are working for you – you are flying blind and will be left behind.</li> <li><a href="https://podcast.authorplatformrocket.com/wp-content/uploads/2018/02/Transcripts_APR_EP31n.pdf" rel="noopener nofollow" target="_blank"> Download PDF Podcast Transcription</a></li> </ul> 3 Key Points: <ol> <li>1. Facebook reduced 55 million viewing hours to decrease quantity of time spent on the platform.</li> <li>Tracking pixels placed on your author website allows authors you to see the results of the ads that you are running.</li> <li>The average age of book buyers is 35-55.</li> </ol> Tweetable Quotes: -    “If you were doing Facebook ads in your business, in your author business, or to your book or whatever it is that you are doing, you could see a very rapid, 45% increase in cost across the board.” – Jonny Andrews. -    “Facebook announced that they had slashed 55 million viewing hours off of their platform.” – Jonny Andrews. -    “You must start selling through your own website.” – Jonny Andrews. Resources Mentioned: <ul> <li><a href="https://authorplatformrocket.com/live/" rel="noopener nofollow" target="_blank">Author Platform Rocket</a> – Website for Author Platform Rocket</li> <li><a href="https://www.eofire.com/" rel="noopener nofollow" target="_blank">Entrepreneur On Fire</a> – Website of John Lee Dumas</li> </ul>

Show #31 The Death Of Kindle?

“The Syndicate Method” is an age-old technique that will blow your book sales through the roof. But be warned, this method tends to become less effective over a period of time. Tune-in to find out the RIGHT way to create a syndicate and how to effectively draw upon its benefits. You’ll also learn the pitfalls of this marketing strategy that can trap you—for instance, the politics within the syndicate and how it creates a need to write with greater frequency. Find out why this method can be paralleled to Instagram marketing, and the tips and strategies you need to leverage this outstanding marketing strategy today.  “The Syndicate Method” will increase your sales and leads faster than any other method  Goes beyond the world of authors The top 100 authors are using this tactic Exercise caution while using this tactic Cold calling is an approach that is considered “bottom up” marketing “The Syndicate method” is a “top down” marketing approach   “The Syndicate method”, a phrase coined by Frank Kern, involves getting a bunch of people together in the same genre and cross-promoting each other via in-house newsletters   It can blow up your sales instantly  You can make a staggering sum of money doing nothing but this method   Building a syndicate:  Find authors in the same genre and who are at the same level as you Minimum 12 and a maximum of 54 people are needed for this promotional campaign All people in one group will be promoting one book at a time This arrangement is called “list swaps”—in the world of internet marketing these are known as “joint venture partnerships”, or simply “The Syndicate” Need to have authors with professionally edited books and great covers; if not, your campaign might be treated as spam Not knowing the quality of the author or unknowingly promoting a substandard book will reflect negatively on you   Finding parallels between Instagram marketing and “The Syndicate method”  Once you have a sizeable Instagram following, you are an influencer You can trade a shout out for another shout out—you do not need to pay for it Ultimately, a big page grows a small page An influencer might agree to promote you for money as well—this might be money well spent Reach for the people who are reachable and who are at your same level   Jonny grew his first business through “The Syndicate Method” but then moved out of it  He made friends and promoted each other for mutual gain Used this tactic to grow his subscriber list consisting of buyers and prospects to 240,000 Moved on to paid ads “The Syndicate Method” is a great tool for making money when starting off; however, it’s difficult to further continue your growth as a business with this method   Shortfalls of “The Syndicate Method”  Tends to become less effective over a period of time Tactic can be used only once per book Using this method necessitates writing content with greater frequency If someone acquires a bigger following than everyone else, he or she might push their weight around   “Never Split the Difference: Negotiating as if your Life Depended on It”, authored by a FBI hostage negotiator, is a book that provides various tactics that can be used in business Netflix’s “House of Cards” can prepare you for the politics that can be part of “The Syndicate Method” “The Syndicate Method” is most beneficial for struggling authors making less than $500 per month To wrap up:  Use it sparingly Promote good books with people whom you trust. And, be prepared to deal with the politics that go with it Possible to sell thousands of units in a single day Build your subscriber base via paid ads and author platforms as you grow through this method Don’t abuse this system and you can eat for years; abuse this and you can eat for a minute and it will shut down    3 Key Points:  “The Syndicate Method” is great way to sell thousands of units in a single day.  One of the many parallels found between Instagram marketing and The Syndicate Method is the fact that you about reaching out to people who are at the same level as you. Exercise caution while using “The Syndicate Method”—this method tends to grow less effective over time, so one should move on to paid advertising after that initial push. 

“The Syndicate Method” is an age-old technique that will blow your book sales through the roof. But be warned, this method tends to become less effective over a period of time. Tune-in to find out the RIGHT way to create a syndicate and how to effectively draw upon its benefits. You’ll also learn the pitfalls of this marketing strategy that can trap you—for instance, the politics within the syndicate and how it creates a need to write with greater frequency. Find out why this method can be paralleled to Instagram marketing, and the tips and strategies you need to leverage this outstanding marketing strategy today. <ul> <li>“The Syndicate Method” will increase your sales and leads faster than any other method <ul> <li>Goes beyond the world of authors</li> <li>The top 100 authors are using this tactic</li> <li>Exercise caution while using this tactic</li> <li>Cold calling is an approach that is considered “bottom up” marketing</li> <li>“The Syndicate method” is a “top down” marketing approach</li> </ul> </li> <li>“The Syndicate method”, a phrase coined by <a href="https://frankkern.com/" rel="nofollow" target="_blank">Frank Kern</a>, involves getting a bunch of people together in the same genre and cross-promoting each other via in-house newsletters <ul> <li> It can blow up your sales instantly</li> <li> You can make a staggering sum of money doing nothing but this method</li> </ul> </li> <li>Building a syndicate: <ul> <li>Find authors in the same genre and who are at the same level as you</li> <li>Minimum 12 and a maximum of 54 people are needed for this promotional campaign</li> <li>All people in one group will be promoting one book at a time</li> <li>This arrangement is called “list swaps”—in the world of internet marketing these are known as “joint venture partnerships”, or simply “The Syndicate”</li> <li>Need to have authors with professionally edited books and great covers; if not, your campaign might be treated as spam</li> <li>Not knowing the quality of the author or unknowingly promoting a substandard book will reflect negatively on you</li> </ul> </li> <li>Finding parallels between <a href="https://instagram.com/" rel="nofollow" target="_blank">Instagram</a> marketing and “The Syndicate method” <ul> <li>Once you have a sizeable Instagram following, you are an influencer</li> <li>You can trade a shout out for another shout out—you do not need to pay for it</li> <li>Ultimately, a big page grows a small page</li> <li>An influencer might agree to promote you for money as well—this might be money well spent</li> <li>Reach for the people who are reachable and who are at your same level</li> </ul> </li> <li>Jonny grew his first business through “The Syndicate Method” but then moved out of it <ul> <li>He made friends and promoted each other for mutual gain</li> <li>Used this tactic to grow his subscriber list consisting of buyers and prospects to 240,000</li> <li>Moved on to paid ads</li> <li>“The Syndicate Method” is a great tool for making money when starting off; however, it’s difficult to further continue your growth as a business with this method</li> </ul> </li> <li>Shortfalls of “The Syndicate Method” <ul> <li>Tends to become less effective over a period of time</li> <li>Tactic can be used only once per book</li> <li>Using this method necessitates writing content with greater frequency</li> <li>If someone acquires a bigger following than everyone else, he or she might push their weight around</li> </ul> </li> <li><a href="https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805" rel="noopener nofollow" target="_blank">“Never Split the Difference: Negotiating as if your Life Depended on It”</a>, authored by a FBI hostage negotiator, is a book that provides various tactics that can be used in business</li> <li><a href="https://www.netflix.com/in/title/70178217" rel="noopener nofollow" target="_blank">Netflix’s “House of Cards”</a> can prepare you for the politics that can be part of “The Syndicate Method”</li> <li>“The Syndicate Method” is most beneficial for struggling authors making less than $500 per month</li> <li>To wrap up: <ul> <li>Use it sparingly</li> <li>Promote good books with people whom you trust. And, be prepared to deal with the politics that go with it</li> <li>Possible to sell thousands of units in a single day</li> <li>Build your subscriber base via paid ads and author platforms as you grow through this method</li> <li>Don’t abuse this system and you can eat for years; abuse this and you can eat for a minute and it will shut down</li> </ul> </li> </ul> 3 Key Points: <ol> <li>“The Syndicate Method” is great way to sell thousands of units in a single day.</li> <li> One of the many parallels found between Instagram marketing and The Syndicate Method is the fact that you about reaching out to people who are at the same level as you.</li> <li>Exercise caution while using “The Syndicate Method”—this method tends to grow less effective over time, so one should move on to paid advertising after that initial push.</li> </ol>

Show #9 How To Sell Thousands of Books In A Day Using A Free Marketing Tactic

Having a high quality newsletter is the best way to grow your book sales. Getting people to subscribe to that newsletter is the real challenge that requires strategy and action on your part. In this episode, you will discover three different approaches for achieving a high quality subscriber base. You’ll learn how to leverage online tools, such as Leadpages and Facebook Ads, to accelerate this process and why those who have read your books and subscribed need to be treated with extra care. Tune-in to find out which strategy is right for you and your budget, and the strengths and weaknesses of each.  Newsletters are just as important as your books! Earn higher profits by structuring your newsletter in the correct manner Concentrate on growing your subscriber base  People do not like paying for leads to build a subscriber base Newsletter ads on book subscriber sites tend to work well because they are pitching your book to a huge subscriber base   Tier #1: The Golden Child Approach  People who subscribe to your newsletter after reading your book are the best kind of subscribers They are invested in you as an author and are committed to receiving updates from you Keep these subscribers on a separate list They will give you the most bang for your buck The only way to build an extensive subscriber list is through selling a large number of books   The next group of people are those who connect with you via paid advertising  These subscribers typically subscribe via paid Facebook Ads  Facebook Ads are generally the most cost effective; they drive down your costs by testing your ad and landing page deliverability     Tier #2: The Process-Driven Approach  Get a landing page generator like Leadpages Go for the middle level membership costing $80 per month, which permits split testing  Allows you to get an email address in exchange of a free book or video   See which page turns people into subscribers faster—ideally, 25% of people who visit your page should become subscribers (even 70% conversions are not unheard of) Run Facebook Ads to your landing page Analyze your number every 7 days Facebook’s AI yields better results as you run your ads for a longer duration Do not let the high initial cost per click deter you; this cost will come down with the passage of time Allows you to reach into the marketplace and pull the people who are going to be receptive to you   Set your expectations right: there will be a percentage of people who unsubscribe to your newsletter, it is a self-selecting mechanism Building a newsletter gives you leverage; without a newsletter, you are at the mercy of Amazon or an author or blogger  In a previous episode, we have talked about “syndicate marketing” or joint level partnerships which leads to lot of politics This system can help you grow your business in spite of your introvert nature The bigger you get, the more power you have   Once you have a sizeable and high quality subscriber base, you will see a lot of movement as you pitch your book to them. You’ll also experience a good open rate Get in touch with Author Platform Rocket if you have any questions or need help with your lead generation ads Tier #3: The “Knuckle Down” Approach  Ran these to kick off the launch of two new book ecosystems Got 50 authors for each of these ecosystems for this joint promotion Expectations need to be scaled down—it is quite common for 90% of initial subscribers to unsubscribe Possible to clean the leads by weeding out the bad emails—you can acquire suppression lists from companies who provide this data Cost effective option which can really balloon your email list to thousands of subscribers   It is a well-known fact that growing your social media following does not translate into high sales—what matters is a high quality, email newsletter subscriber base Feel free to email Jonny your questions  3 Key Points:  People who subscribe to your newsletter AFTER reading your book are your best subscribers who will likely give you the most bang for your buck. Use a process driven approach, such as Leadpages and Facebook ads, allows you to reach into the marketplace and pull the audience that will be most receptive to you. Adjust your expectations when it comes to newsletter subscriptions—expect for a high percentage of people to unsubscribe from your list.  Resources Mentioned:  Leadpages – A landing page generator Facebook Ads – Advertise on Facebook and Instagram 

Having a high quality newsletter is the best way to grow your book sales. Getting people to subscribe to that newsletter is the real challenge that requires strategy and action on your part. In this episode, you will discover three different approaches for achieving a high quality subscriber base. You’ll learn how to leverage online tools, such as <a href="https://www.leadpages.net/" rel="nofollow" target="_blank">Leadpages</a> and <a href="https://www.facebook.com/about/ads/" rel="nofollow" target="_blank">Facebook Ads</a>, to accelerate this process and why those who have read your books and subscribed need to be treated with extra care. Tune-in to find out which strategy is right for you and your budget, and the strengths and weaknesses of each. <ul> <li>Newsletters are just as important as your books!</li> <li>Earn higher profits by structuring your newsletter in the correct manner</li> <li>Concentrate on growing your subscriber base <ul> <li>People do not like paying for leads to build a subscriber base</li> <li>Newsletter ads on book subscriber sites tend to work well because they are pitching your book to a huge subscriber base</li> </ul> </li> <li>Tier #1: The Golden Child Approach <ul> <li>People who subscribe to your newsletter after reading your book are the best kind of subscribers</li> <li>They are invested in you as an author and are committed to receiving updates from you</li> <li>Keep these subscribers on a separate list</li> <li>They will give you the most bang for your buck</li> <li>The only way to build an extensive subscriber list is through selling a large number of books</li> </ul> </li> <li>The next group of people are those who connect with you via paid advertising <ul> <li>These subscribers typically subscribe via paid <a href="https://www.facebook.com/about/ads/" rel="noopener nofollow" target="_blank">Facebook Ads</a> <ul> <li>Facebook Ads are generally the most cost effective; they drive down your costs by testing your ad and landing page deliverability</li> </ul> </li> </ul> </li> <li>Tier #2: The Process-Driven Approach <ul> <li>Get a landing page generator like <a href="https://www.leadpages.net/" rel="noopener nofollow" target="_blank">Leadpages</a></li> <li>Go for the middle level membership costing $80 per month, which permits split testing <ul> <li>Allows you to get an email address in exchange of a free book or video</li> </ul> </li> <li>See which page turns people into subscribers faster—ideally, 25% of people who visit your page should become subscribers (even 70% conversions are not unheard of)</li> <li>Run Facebook Ads to your landing page</li> <li>Analyze your number every 7 days</li> <li>Facebook’s AI yields better results as you run your ads for a longer duration</li> <li>Do not let the high initial cost per click deter you; this cost will come down with the passage of time</li> <li>Allows you to reach into the marketplace and pull the people who are going to be receptive to you</li> </ul> </li> <li>Set your expectations right: there will be a percentage of people who unsubscribe to your newsletter, it is a self-selecting mechanism</li> <li>Building a newsletter gives you leverage; without a newsletter, you are at the mercy of Amazon or an author or blogger <ul> <li>In a previous episode, we have talked about “syndicate marketing” or joint level partnerships which leads to lot of politics</li> <li>This system can help you grow your business in spite of your introvert nature</li> <li>The bigger you get, the more power you have</li> </ul> </li> <li>Once you have a sizeable and high quality subscriber base, you will see a lot of movement as you pitch your book to them.</li> <li>You’ll also experience a good open rate</li> <li>Get in touch with Author Platform Rocket if you have any questions or need help with your lead generation ads</li> <li>Tier #3: The “Knuckle Down” Approach <ul> <li>Ran these to kick off the launch of two new book ecosystems</li> <li>Got 50 authors for each of these ecosystems for this joint promotion</li> <li>Expectations need to be scaled down—it is quite common for 90% of initial subscribers to unsubscribe</li> <li>Possible to clean the leads by weeding out the bad emails—you can acquire suppression lists from companies who provide this data</li> <li>Cost effective option which can really balloon your email list to thousands of subscribers</li> </ul> </li> <li>It is a well-known fact that growing your social media following does not translate into high sales—what matters is a high quality, email newsletter subscriber base</li> <li>Feel free to email Jonny your questions</li> </ul> 3 Key Points: <ol> <li>People who subscribe to your newsletter AFTER reading your book are your best subscribers who will likely give you the most bang for your buck.</li> <li>Use a process driven approach, such as Leadpages and Facebook ads, allows you to reach into the marketplace and pull the audience that will be most receptive to you.</li> <li>Adjust your expectations when it comes to newsletter subscriptions—expect for a high percentage of people to unsubscribe from your list.</li> </ol> Resources Mentioned: <ul> <li><a href="https://www.leadpages.net/" rel="noopener nofollow" target="_blank">Leadpages</a> – A landing page generator</li> <li><a href="https://www.facebook.com/about/ads/" rel="noopener nofollow" target="_blank">Facebook Ads</a> – Advertise on Facebook and Instagram</li> </ul>

Show #10 Building Your Newsletter: Why It’s Just As Important As Your Books 

Megan Haskell

Inside this 40th episode of Author Platform Rocket, marketing veteran Jonny Andrews talks with writer Megan Haskell, the award-winning author of the The Sanyare Chronicles dark fantasy book series, and the co-author of Aspiring to Author: A Guide for Your Publishing Career. The focus of this interview is essentially, how to balance your life as an author.  Download PDF Podcast Transcription  Megan Haskell is also a stay-at-home mom with a three year old and a six year old, and a co-director of her local writing community OC Writers Network. She left a 6-figure job to raise her kids and write professionally. Studies have shown that Europeans that work less time than Americans get more done.  She chooses one or two things to get done at a time, and focuses on them.  A writer’s conference helped Megan find her tribe and cheerleaders.  Seeing things work for others and applying them to yourself helps you level. The history of Olympic achievements have expanded is an example of how the bar can be raised for creatives and business people. Go out and meet people and network to get out of the house to reenergize, even if you are an introvert. Download PDF Podcast Transcription  3 Key Points:  Megan is a stay-at-home mom and co-director of her Orange County California writing group called OC Writers Network with over 1,000 members. Prioritizing your limited time for writing and keeping to a schedule are key for productivity. Making your daily minimums for writing and marketing, along with making sacrifices are integral.  Tweetable Quotes: -    “Deciding what your goals are, that is really your starting point.” – Megan Haskell. -    “Begin with the end in mind, what is it that you want to accomplish, and sort of reverse engineer that.” – Jonny Andrews. -    “When you see somebody else doing something, you realize you can do it too.” – Megan Haskell. Resources Mentioned:  Author Platform Rocket – Book marketing service Author Platform Rocket Podcast – Website for Author Platform Rocket Podcast Facebook – Author Platform Rocket’s Facebook Page Megan Haskell – Website for Megan Haskell Twitter – Megan Haskell’s Twitter page OC Writers– Website for OC Writers 

Inside this 40th episode of Author Platform Rocket, marketing veteran Jonny Andrews talks with writer Megan Haskell, the award-winning author of the The Sanyare Chronicles dark fantasy book series, and the co-author of Aspiring to Author: A Guide for Your Publishing Career. The focus of this interview is essentially, how to balance your life as an author.  <a href="https://podcast.authorplatformrocket.com/wp-content/uploads/2018/06/Transcripts_EP40_APR.pdf" rel="noopener nofollow" target="_blank">Download PDF Podcast Transcription</a> <ul> <li>Megan Haskell is also a stay-at-home mom with a three year old and a six year old, and a co-director of her local writing community OC Writers Network.</li> <li>She left a 6-figure job to raise her kids and write professionally.</li> <li>Studies have shown that Europeans that work less time than Americans get more done. </li> <li>She chooses one or two things to get done at a time, and focuses on them. </li> <li>A writer’s conference helped Megan find her tribe and cheerleaders. </li> <li>Seeing things work for others and applying them to yourself helps you level.</li> <li>The history of Olympic achievements have expanded is an example of how the bar can be raised for creatives and business people.</li> <li>Go out and meet people and network to get out of the house to reenergize, even if you are an introvert.</li> <li><a href="https://podcast.authorplatformrocket.com/wp-content/uploads/2018/06/Transcripts_EP40_APR.pdf" rel="noopener nofollow" target="_blank">Download PDF Podcast Transcription</a></li> </ul> 3 Key Points: <ol> <li>Megan is a stay-at-home mom and co-director of her Orange County California writing group called OC Writers Network with over 1,000 members.</li> <li>Prioritizing your limited time for writing and keeping to a schedule are key for productivity.</li> <li>Making your daily minimums for writing and marketing, along with making sacrifices are integral.</li> </ol> Tweetable Quotes: -    “Deciding what your goals are, that is really your starting point.” – Megan Haskell. -    “Begin with the end in mind, what is it that you want to accomplish, and sort of reverse engineer that.” – Jonny Andrews. -    “When you see somebody else doing something, you realize you can do it too.” – Megan Haskell. Resources Mentioned: <ul> <li><a href="https://agency.authorplatformrocket.com/" rel="noopener nofollow" target="_blank">Author Platform Rocket</a> – Book marketing service</li> <li><a href="https://podcast.authorplatformrocket.com/" rel="noopener nofollow" target="_blank">Author Platform Rocket Podcast</a> – Website for Author Platform Rocket Podcast</li> <li><a href="https://www.facebook.com/AuthorPlatformRocket/" rel="noopener nofollow" target="_blank">Facebook</a> – Author Platform Rocket’s Facebook Page</li> <li><a href="http://www.meganhaskell.com/" rel="noopener nofollow" target="_blank">Megan Haskell</a> – Website for Megan Haskell</li> <li><a href="https://twitter.com/meganphaskell" rel="noopener nofollow" target="_blank">Twitter</a> – Megan Haskell’s Twitter page</li> <li><a href="http://ocwriters.network/" rel="noopener nofollow" target="_blank">OC Writers</a>– Website for OC Writers</li> </ul>

Show #40 Effective Priorities & The Power Of Community With Award Winning Author Megan Haskell

Hiring an excellent personal assistant is a natural step for authors who want to take their business to the next level. As you grow your team, it is important that you develop into an effective leader yourself by working on your communication, your organization skills, and by defining KPIs to get those desired results. In today’s podcast, you’ll also learn how to deal with underperforming employees and find ways to ensure you hire the RIGHT remote workers. Tune-in to discover how you can assemble, lead, and manage a powerful team that will propel your organization forward.  Authors need a personal assistant who is efficient in social media, advertising, accounting and other miscellaneous day-to-day tasks Nobody can GROW a business without adequate staff or infrastructure  Critical to hire a quality editor if you wish to churn out quality content   As a business-owner, you need to SHIFT your mindset and learn to delegate work  STOP thinking that you are the best person for all jobs Jonny regrets not delegating tasks in his initial years as a business-owner; the only thing that he outsourced was graphics   You need the ability to weed through multitude of resumes to zero in on the RIGHT one; inevitable that you will have to mentor a new hire Traits of an effective leader  Show your employees how things are done by answering their questions Learn to communicate well, cultivate patience and organize your tasks properly Learn and evolve from your mistakes Know the outcomes that you want to achieve   Have a systematic approach while delegating tasks to your employees, such as tasks related to social media marketing  You can be a “plotter” or a “pantser”; a pantser is someone who “flies by the seats of their pants” Jonny has evolved from a pantser to a plotter; important to have clarity when you are trying to communicate something Defining KPIs will help get your requirements across It is your job to train employees to be AMAZING at helping you; accept responsibility for your employees goof-ups   How to weed out and deal with underperforming employees  Dan Kennedy, the Godfather of Direct Response Marketing said, “If I wake up three days in a row thinking of you and we are not sleeping together, you have to go” Look inwardly first to determine if there is anything wrong with the way you convey information Provide examples to your employees to get your point across; Jing is a great tool to make instructional videos for your employees   Talk to your remote employees at least twice a week and mentor them on each individual client Provide employees with some touch points, but allow them to function the way they want to Clarity of vision and continuous communication are the key to great execution Hiring:  Employs core team members from his ecosystem to leverage on their aptitude or knowledge Avoid hiring family members Hire remote employees through Upwork  Weed out the majority of applicants by providing them a first milestone Provide a gist of the project without giving away too much Look for people with good aptitude Gauging your contractor through a Skype call is always a good idea     Check out our page to know more about our marketing services  3 Key Points:  As a business owner, learn to delegate your tasks—you can never grow your business if you attempt to do everything yourself. Great communication, patience and excellent organization are the traits of a great leader. When hiring a remote employee through Upwork, remember to weed out the majority of applicants by assigning them a task as a testrun.  Resources Mentioned:  Upwork – Hire remote employees Jing – Make instructional videos 

Hiring an excellent personal assistant is a natural step for authors who want to take their business to the next level. As you grow your team, it is important that you develop into an effective leader yourself by working on your communication, your organization skills, and by defining KPIs to get those desired results. In today’s podcast, you’ll also learn how to deal with underperforming employees and find ways to ensure you hire the RIGHT remote workers. Tune-in to discover how you can assemble, lead, and manage a powerful team that will propel your organization forward. <ul> <li>Authors need a personal assistant who is efficient in social media, advertising, accounting and other miscellaneous day-to-day tasks</li> <li>Nobody can GROW a business without adequate staff or infrastructure <ul> <li>Critical to hire a quality editor if you wish to churn out quality content</li> </ul> </li> <li>As a business-owner, you need to SHIFT your mindset and learn to delegate work <ul> <li>STOP thinking that you are the best person for all jobs</li> <li>Jonny regrets not delegating tasks in his initial years as a business-owner; the only thing that he outsourced was graphics</li> </ul> </li> <li>You need the ability to weed through multitude of resumes to zero in on the RIGHT one; inevitable that you will have to mentor a new hire</li> <li>Traits of an effective leader <ul> <li>Show your employees how things are done by answering their questions</li> <li>Learn to communicate well, cultivate patience and organize your tasks properly</li> <li>Learn and evolve from your mistakes</li> <li>Know the outcomes that you want to achieve</li> </ul> </li> <li>Have a systematic approach while delegating tasks to your employees, such as tasks related to social media marketing <ul> <li>You can be a “plotter” or a “pantser”; a pantser is someone who “flies by the seats of their pants”</li> <li>Jonny has evolved from a pantser to a plotter; important to have clarity when you are trying to communicate something</li> <li>Defining KPIs will help get your requirements across</li> <li>It is your job to train employees to be AMAZING at helping you; accept responsibility for your employees goof-ups</li> </ul> </li> <li>How to weed out and deal with underperforming employees <ul> <li>Dan Kennedy, the Godfather of Direct Response Marketing said, “If I wake up three days in a row thinking of you and we are not sleeping together, you have to go”</li> <li>Look inwardly first to determine if there is anything wrong with the way you convey information</li> <li>Provide examples to your employees to get your point across; <a href="https://jing.en.softonic.com/" rel="noopener nofollow" target="_blank">Jing</a> is a great tool to make instructional videos for your employees</li> </ul> </li> <li>Talk to your remote employees at least twice a week and mentor them on each individual client</li> <li>Provide employees with some touch points, but allow them to function the way they want to</li> <li>Clarity of vision and continuous communication are the key to great execution</li> <li>Hiring: <ul> <li>Employs core team members from his ecosystem to leverage on their aptitude or knowledge</li> <li>Avoid hiring family members</li> <li>Hire remote employees through <a href="https://www.upwork.com/" rel="noopener nofollow" target="_blank">Upwork</a> <ul> <li>Weed out the majority of applicants by providing them a first milestone</li> <li>Provide a gist of the project without giving away too much</li> <li>Look for people with good aptitude</li> <li>Gauging your contractor through a Skype call is always a good idea</li> </ul> </li> </ul> </li> <li>Check out our <a href="https://members.authorplatformrocket.com/" rel="noopener nofollow" target="_blank">page</a> to know more about our marketing services</li> </ul> 3 Key Points: <ol> <li>As a business owner, learn to delegate your tasks—you can never grow your business if you attempt to do everything yourself.</li> <li>Great communication, patience and excellent organization are the traits of a great leader.</li> <li>When hiring a remote employee through Upwork, remember to weed out the majority of applicants by assigning them a task as a testrun.</li> </ol> Resources Mentioned: <ul> <li><a href="https://www.upwork.com/" rel="noopener nofollow" target="_blank">Upwork</a> – Hire remote employees</li> <li><a href="https://jing.en.softonic.com/" rel="noopener nofollow" target="_blank">Jing</a> – Make instructional videos</li> </ul>

Show #13 Vital Tricks To Hiring A Personal Assistant

How do you know it’s time to quit? Quitting often carries negative connotations in our minds; however, in this episode of Author Platform Rocket, Jonny Andrews challenges the stigma of just letting something go. For authors, it’s easy to become attached to our writing for the sole reason that it’s an extension of us. But, what happens when that one piece of writing just doesn’t sell? Tune-in as Jonny explains how we can objectively tackle our “failures”. He breaks down the steps we need to take to assess just why our writing is not performing—everything from determining who our target audience is to the length of time we allow for our marketing strategies to really take hold. And, if our efforts still come up empty, you’ll see why making that choice to quit is really a move towards your next win.  Today’s episode is about how to know when to quit Quitting is stigmatized as failure Comparing your efforts vs the results is terrible way to assess “The internet is loaded with crazy stories of obscure authors” If you’re just getting started, you’re ahead of the game! Things you should ask yourself:  Is there a directly reachable audience for my book? Who and where are they? Does my book appeal to this audience, so much that they would buy? Have I done everything possible to engage this audience and build an email list? Am I publishing frequently enough to keep my audience fed?  You should be publishing at least 4 books per year     How many subscribers do I have? Do they open my emails? And, do they click? All these questions boil down to a single point – do you have enough readers and are you giving them what they want to buy? If you’re starting out, build a reader-base of about 2,000 subscribers  Use Author Platform Rocket to help you do this Get group author email swaps   If you don’t build a business backed by paid marketing, you’re really not building a business Facebook Ads insights:  After 2,000 impressions, does your ad have a unique click-through-rate of at least 3%? Does your ad have a relevant score of at least 6%? Your cost per lead should be below $1 for fiction and below $4 for the health/business market Are you getting 30 subscribers per 100 clicks? You need to quit using Facebook ads if and when these parameters are not being met Quit and restart     Failure is a lab result, it’s a learning opportunity If you’re writing fiction, write at least 4 to 6 books in 12-18 months As an author, writing books is a labor of love Take writing and marketing actions on a DAILY basis  “Give it a try time” means employing a strategy for at least 12 months   You could end up making bad choices when emotions take the reins of your decisions If you’re earning a living from writing, start out small While using tools that track your progress, analyze the trends in your data  Don’t make decisions based off the data you receive in one day   Jonny has seen the trend of authors killing their efforts way too fast  Give whatever you do enough time to ‘cook’ Sometimes, great things just don’t sell   Most successful authors have one book that really didn’t sell well  “Don’t hold onto the hope that somehow it’s going to work” Quitting can actually be the choice and action you need to take that takes you to your next win   End of today’s podcast  3 Key Points:  Always set realistic and measurable goals; track your progress and analyze the data from over a set period of time. Set the expectation for yourself that it will take time to earn from your writing. Don’t be afraid to fail. Instead, consider a failure a lab result from which you can learn and make better decisions in the future. 

How do you know it’s time to quit? Quitting often carries negative connotations in our minds; however, in this episode of Author Platform Rocket, <a href="https://authorplatformrocket.com/live/about-us/" rel="noopener nofollow" target="_blank">Jonny Andrews</a> challenges the stigma of just letting something go. For authors, it’s easy to become attached to our writing for the sole reason that it’s an extension of us. But, what happens when that one piece of writing just doesn’t sell? Tune-in as Jonny explains how we can objectively tackle our “failures”. He breaks down the steps we need to take to assess just why our writing is not performing—everything from determining who our target audience is to the length of time we allow for our marketing strategies to really take hold. And, if our efforts still come up empty, you’ll see why making that choice to quit is really a move towards your next win. <ul> <li>Today’s episode is about how to know when to quit</li> <li>Quitting is stigmatized as failure</li> <li>Comparing your efforts vs the results is terrible way to assess</li> <li>“The internet is loaded with crazy stories of obscure authors”</li> <li>If you’re just getting started, you’re ahead of the game!</li> <li>Things you should ask yourself: <ul> <li>Is there a directly reachable audience for my book? Who and where are they?</li> <li>Does my book appeal to this audience, so much that they would buy?</li> <li>Have I done everything possible to engage this audience and build an email list?</li> <li>Am I publishing frequently enough to keep my audience fed? <ul> <li>You should be publishing at least 4 books per year</li> </ul> </li> </ul> </li> <li>How many subscribers do I have? Do they open my emails? And, do they click?</li> <li>All these questions boil down to a single point – do you have enough readers and are you giving them what they want to buy?</li> <li>If you’re starting out, build a reader-base of about 2,000 subscribers <ul> <li>Use <a href="https://authorplatformrocket.com/" rel="noopener nofollow" target="_blank">Author Platform Rocket</a> to help you do this</li> <li>Get group author email swaps</li> </ul> </li> <li>If you don’t build a business backed by paid marketing, you’re really not building a business</li> <li><a href="https://www.facebook.com/business/products/ads" rel="noopener nofollow" target="_blank">Facebook Ads</a> insights: <ul> <li>After 2,000 impressions, does your ad have a unique click-through-rate of at least 3%?</li> <li>Does your ad have a relevant score of at least 6%?</li> <li>Your cost per lead should be below $1 for fiction and below $4 for the health/business market</li> <li>Are you getting 30 subscribers per 100 clicks?</li> <li>You need to quit using Facebook ads if and when these parameters are not being met</li> <li>Quit and restart</li> </ul> </li> </ul> <ul> <li>Failure is a lab result, it’s a learning opportunity</li> <li>If you’re writing fiction, write at least 4 to 6 books in 12-18 months</li> <li>As an author, writing books is a labor of love</li> <li>Take writing and marketing actions on a DAILY basis <ul> <li>“Give it a try time” means employing a strategy for at least 12 months</li> </ul> </li> <li>You could end up making bad choices when emotions take the reins of your decisions</li> <li>If you’re earning a living from writing, start out small</li> <li>While using tools that track your progress, analyze the trends in your data <ul> <li>Don’t make decisions based off the data you receive in one day</li> </ul> </li> <li>Jonny has seen the trend of authors killing their efforts way too fast <ul> <li>Give whatever you do enough time to ‘cook’</li> <li>Sometimes, great things just don’t sell</li> </ul> </li> <li>Most successful authors have one book that really didn’t sell well <ul> <li>“Don’t hold onto the hope that somehow it’s going to work”</li> <li>Quitting can actually be the choice and action you need to take that takes you to your next win</li> </ul> </li> <li>End of today’s podcast</li> </ul> 3 Key Points: <ol> <li>Always set realistic and measurable goals; track your progress and analyze the data from over a set period of time.</li> <li>Set the expectation for yourself that it will take time to earn from your writing.</li> <li>Don’t be afraid to fail. Instead, consider a failure a lab result from which you can learn and make better decisions in the future.</li> </ol>

Show #5: How To Know When To Quit

Derek Doepker

During this episode of Author Platform Rocket, Jonny Andrews continues his interview series with seven-time #1 bestselling fitness and development author Derek Doepker. Their discusses covers the areas of his process of selling over 50,000 books, the importance of increasing your influence, and the growing audio book industry. Download PDF Podcast Transcription  Derek moved to Los Angeles to become a rock star and had to live with a hoarding roommate. He published his first book on Kindle and it sold three copies.  Second book of Derek’s sold more copies to strangers.  Learning about influence and relation-building was an important point of growth.  “50 Fitness Tips You Wish You Knew” sold almost $6,000 in 11 days.  Derek has been most excited about how to get more consistent sales. Audio books have increased in sales by 30% over the last year. Whispersync syncs up the Kindle with an audio book. Audio books weed out the authors that won’t take that extra step.  Understand how to get distribution for the audio book and how to create the audio book created.  ACX is available in the United States, Canada, UK, and Ireland.  Authorsrepublic.com helps authors get distribution from anywhere in the world.  You can hire a narrator and pay them flat out or do a royalty split.  Proof-read your book out loud while recording your audio book. Download PDF Podcast Transcription  3 Key Points:  Derek wanted to do what he loved for a living, which is helping others through fitness and development, and get paid for it.   “50 Fitness Tips You Wish You Knew” was Derek’s first book to become a #1 bestseller in Weight Loss, gaining almost $6,000 in 11 days.    Consistent books sales for Derek have benefited from Amazon Marketing Service Ads and audio books.  Tweetable Quotes: -    “I published my first book on Kindle, and right out of the gate, first book I published, sold about three copies.” – Derek Doepker. -    “Do things that others aren’t willing to do.” – Jonny Andrews. -    “Quick tip, using your audio book as a bonus is a really cool thing that you can do.” – Derek Doepker. Resources Mentioned:  Author Platform Rocket – Book marketing service Author Platform Rocket Podcast – Website for Author Platform Rocket Podcast Facebook – Author Platform Rocket’s Facebook Page DerekDoepker.com – Website for Derek Doepker Amazon – Derek Doepker’s Amazon page Twitter – Derek Doepker’s Twitter page BestSellerSecrets.com – Website for bestseller Secrets Audio Books Webinar– Derek Doepker’s Webinar Author’s Republic – Website for Author’s Republic  

During this episode of Author Platform Rocket, Jonny Andrews continues his interview series with seven-time #1 bestselling fitness and development author Derek Doepker. Their discusses covers the areas of his process of selling over 50,000 books, the importance of increasing your influence, and the growing audio book industry.<a href="https://podcast.authorplatformrocket.com/wp-content/uploads/2018/07/Transcript_EP45_APR.pdf" rel="noopener nofollow" target="_blank"> Download PDF Podcast Transcription</a> <ul> <li>Derek moved to Los Angeles to become a rock star and had to live with a hoarding roommate.</li> <li>He published his first book on Kindle and it sold three copies. </li> <li>Second book of Derek’s sold more copies to strangers. </li> <li>Learning about influence and relation-building was an important point of growth. </li> <li>“50 Fitness Tips You Wish You Knew” sold almost $6,000 in 11 days. </li> <li>Derek has been most excited about how to get more consistent sales.</li> <li>Audio books have increased in sales by 30% over the last year.</li> <li>Whispersync syncs up the Kindle with an audio book.</li> <li>Audio books weed out the authors that won’t take that extra step. </li> <li>Understand how to get distribution for the audio book and how to create the audio book created. </li> <li>ACX is available in the United States, Canada, UK, and Ireland. </li> <li><a href="http://Authorsrepublic.com" rel="nofollow" target="_blank">Authorsrepublic.com</a> helps authors get distribution from anywhere in the world. </li> <li>You can hire a narrator and pay them flat out or do a royalty split. </li> <li>Proof-read your book out loud while recording your audio book.</li> <li><a href="https://podcast.authorplatformrocket.com/wp-content/uploads/2018/07/Transcript_EP45_APR.pdf" rel="noopener nofollow" target="_blank">Download PDF Podcast Transcription</a></li> </ul> 3 Key Points: <ol> <li>Derek wanted to do what he loved for a living, which is helping others through fitness and development, and get paid for it.</li> </ol> <ol> <li>“50 Fitness Tips You Wish You Knew” was Derek’s first book to become a #1 bestseller in Weight Loss, gaining almost $6,000 in 11 days. </li> </ol> <ol> <li>Consistent books sales for Derek have benefited from Amazon Marketing Service Ads and audio books.</li> </ol> Tweetable Quotes: -    “I published my first book on Kindle, and right out of the gate, first book I published, sold about three copies.” – Derek Doepker. -    “Do things that others aren’t willing to do.” – Jonny Andrews. -    “Quick tip, using your audio book as a bonus is a really cool thing that you can do.” – Derek Doepker. Resources Mentioned: <ul> <li><a href="https://agency.authorplatformrocket.com/" rel="noopener nofollow" target="_blank">Author Platform Rocket</a> – Book marketing service</li> <li><a href="https://podcast.authorplatformrocket.com/" rel="noopener nofollow" target="_blank">Author Platform Rocket Podcast</a> – Website for Author Platform Rocket Podcast</li> <li><a href="https://www.facebook.com/AuthorPlatformRocket/" rel="noopener nofollow" target="_blank">Facebook</a> – Author Platform Rocket’s Facebook Page</li> <li><a href="http://derekdoepker.com/" rel="noopener nofollow" target="_blank">DerekDoepker.com</a> – Website for Derek Doepker</li> <li><a href="https://www.amazon.com/default/e/B0086IEHDY?redirectedFromKindleDbs=true" rel="noopener nofollow" target="_blank">Amazon</a> – Derek Doepker’s Amazon page</li> <li><a href="https://twitter.com/excuseproof?lang=en" rel="noopener nofollow" target="_blank">Twitter</a> – Derek Doepker’s Twitter page</li> <li><a href="http://bestsellersecrets.com/" rel="noopener nofollow" target="_blank">BestSellerSecrets.com</a> – Website for bestseller Secrets</li> <li><a href="https://events.genndi.com/register/818182175026317348/9c9b04ff10" rel="noopener nofollow" target="_blank">Audio Books Webinar–</a> Derek Doepker’s Webinar</li> <li><a href="https://authorsrepublic.com/" rel="noopener nofollow" target="_blank">Author’s Republic</a> – Website for Author’s Republic </li> </ul>

Show #45 Enhancing Your Book Revenue Using Audio Books With Derek Doepker

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