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The Author Hangout: Book Marketing Tips for Indie & Self-Published Authors

Updated 8 days ago

Business
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The Author Hangout is a Hangout on Air and podcast dedicated to helping authors navigate the self-publishing world.

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The Author Hangout is a Hangout on Air and podcast dedicated to helping authors navigate the self-publishing world.

iTunes Ratings

49 Ratings
Average Ratings
44
2
0
2
1

Bunker

By RELGIFEVETS - Jun 18 2017
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Bunker is a very interesting guy with very direct answers. I want to hear more from him.

I have listened to every episode

By Cathe Swanson - Oct 07 2016
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Great information here. I've listened to every episode and learned so much!

iTunes Ratings

49 Ratings
Average Ratings
44
2
0
2
1

Bunker

By RELGIFEVETS - Jun 18 2017
Read more
Bunker is a very interesting guy with very direct answers. I want to hear more from him.

I have listened to every episode

By Cathe Swanson - Oct 07 2016
Read more
Great information here. I've listened to every episode and learned so much!

Listen to:

Cover image of The Author Hangout: Book Marketing Tips for Indie & Self-Published Authors

The Author Hangout: Book Marketing Tips for Indie & Self-Published Authors

Updated 8 days ago

Read more

The Author Hangout is a Hangout on Air and podcast dedicated to helping authors navigate the self-publishing world.

Rank #1: Ep 083: How To Use Content Marketing To Delight Your Readers

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In this episode, we continue the new series where we will share some of the key tenets of book marketing success. Last week we talked about which social media platform you should be on today and this week we are covering how to use content marketing to delight your readers.

May 24 2016

40mins

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Rank #2: Ep 098: “Meta Data Is Your Brand”

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In this episode, we were joined by the owner of Bublish and book marketing pro, Kathy Meis. She shared some awesome insights about how meta data, while maybe something you've ignored, is probably the most important thing for your books and your brand in the digital age.

Sep 06 2016

47mins

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Rank #3: Replay 013: “Book Marketing Success”

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In this replay episode, we look back at our 46th episode, where we interviewed bestselling author Tom Corson-Knowles, who shared some great insights into his own book marketing success. Since he has taught over 14,000 authors how to self-publish and market their books, he shares some of the top insights he has to help you become a book marketing pro!

May 03 2016

29mins

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Rank #4: Ep 101: “Author Email Marketing Automation”

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In this episode we were joined by bestselling author, Andrea Pearson. She shared many insights including writing inspiration, how to grow your mailing list, and how she automated her email marketing tasks so she could focus on what she loves most: writing.

Sep 27 2016

26mins

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Rank #5: Ep 076: “How To Make A Living With Your Writing Pt. 1”

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It was awesome to have Joanna Penn back on the show. We interviewed her in this epic two-part interview talking about how you can make a living with your writing, the author mindset, and how writing one manuscript can turn into dozens of products to sell.

Feb 23 2016

35mins

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Rank #6: Ep 067: “Write Your Book Faster”

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In this episode, we were joined by author Kevin Tumlinson, who shared some great insights on how he learned to write quicker so he could put out more great books, as well as some awesome marketing strategies he has implemented to sell more books.

Dec 15 2015

27mins

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Rank #7: Replay 010: “How to Sell Books and Build Your Email List Through Facebook Ads”

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In this replay episode, we’re going to be talking about how to sell books and build your email list through Facebook Ads for authors. And our guest to do this is none other than Mark Dawson.

Apr 12 2016

27mins

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Rank #8: Ep 074: “Replace Your Income With Writing”

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In this episode, we interviewed entrepreneur and author, Sylvie McCracken. She shared how both fiction and nonfiction authors can make more money by writing and selling ebooks. She provided actionable tips with regards to mindset, what to write about, and marketing.

Feb 02 2016

25mins

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Rank #9: Ep 132: “Book Marketing & Book Launches”

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In this episode, we were joined by bestselling author and pro book designer, Joel Friedlander. He shared some awesome insights for authors needing to market their books. He also talked about how to have a successful book launch.

Jan 31 2017

30mins

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Rank #10: Ep 075: “The 4 Ps for Book Marketing”

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In this episode, Alinka Rutkowska, bestselling author of How I Sold 80,000 Books, shares her focus and view of marketing, sharing what she feels are the key components of marketing your book, which she calls "The 4 Ps for Book Marketing."

Feb 09 2016

22mins

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Rank #11: Replay 008: “Secret Book Launches & ARCs”

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Welcome to this episode of The Author Hangout, a “Hangout on Air” designed to help authors, especially self-published and indie authors, with marketing their books and improving their author platform. Authors struggle with various aspects of marketing and we are here to help! This episode is a replay of a previous episode, featuring bestselling author […]

Mar 29 2016

28mins

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Rank #12: Ep 106: “Book Marketing Success & Failure”

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In this episode, we were joined by bestselling children's author, A.J. Cosmo. He shared his insights into the things that brought him the success that he's seen, as well as some of the things that he's seen failure in, and what he was able to learn from those experiences.

Nov 01 2016

24mins

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Rank #13: Ep 109: “Email Lists & Facebook Live”

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In this episode, we were joined again by bestselling author and book marketing coach, Shelley Hitz. She shared great insights into why building an email list is so important, how authors, even those who are introverts, can use Facebook Live to engage with their readers, and more.

Nov 10 2016

24mins

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Rank #14: Replay 004: “Writing, Productivity, and Marketing”

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We take a look back at our 30th episode, where our guest on the show was Ernie Lindsey. He shared his tips for writing faster, being productive, and of course, some great tips about marketing your books.

Nov 17 2015

34mins

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Rank #15: Ep 108: “Facebook Ads for Book Marketing”

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In this episode, we interviewed bestselling author, Ernie Lindsey. He shared his "overnight success" that was 20 years in the making, how to use Facebook Ads to grow your book sales, and why he thinks brand consistency is so important for authors.

Nov 08 2016

26mins

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Rank #16: Replay 005: “Book Launches and Free Promotions”

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We take a look back at our 45th episode, where our guest on the show was Austin Netzley. He discussed how to do a great book launch, why free promotions work so well and how to run a success free book promotion.

Nov 24 2015

32mins

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Rank #17: Ep 136: “Honest Conversations on Book Marketing”

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Welcome to the 136th episode of The Author Hangout, a podcast designed to help authors, especially self-published and indie authors, with marketing their books and improving their author platform. Authors struggle with various aspects of marketing and we are here to help!

Honest Conversations on Book Marketing

In this episode, you get a rare look inside a conversation between our host Shawn Manaher and bestselling author and book marketing coach, Chandler Bolt. Shawn just hit “record” and they kept on talking. There are some great nuggets of truth that you don’t want to miss.

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Featured Quotes

“You have to be willing to be more patient, and audience-building becomes more important than ever. Because your best customer as a fiction author is the repeat buyer. That’s why it’s so important – you see people like Nick Stephenson have a lot of success with this; one of our coaches, he’s had some great success with this – they a lot of times will do the free first book model to get people hooked into a series. I’ve seen that work pretty well. But whatever you do, you have to build an audience outside the platform.”

“I think that’s the message that I would really like to share with fiction authors: you’ve got to get in the game and you’ve got to fail. You’ve got to get some books out there and keep growing your audience, because growing your audience is what’s going to really sustain you for the long term, and it’s what’s going to really help build this following. It’s not going to happen overnight; you don’t have as high a likelihood of success as nonfiction.”

Please Leave Us A Review

Just like authors do with their books, we need reviews for our podcast! Reviews for our podcast help other authors to learn about and learn from The Author Hangout. Can you take a moment to leave a review for our podcast? If you don’t know how but are willing to leave a review, please go here to learn how to leave a quick review for our podcast. It will only take a minute, but it will help a lot.

Thank you so much!

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Other Episodes

Get caught up on the other episodes of The Author Hangout that you may have missed:

Feb 14 2017

30mins

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Rank #18: Ep 134: “Improving Kindle Book Rankings”

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In this episode, we interviewed the Kindlepreneur himself, Dave Chesson. He shared great tips for authors to improve their Kindle book ranking, as well as how to get Amazon to send traffic to your book.

Feb 07 2017

25mins

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Rank #19: Ep 117: “Self-Publishing & Book Launches”

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In this episode, we had Chandler Bolt on the show again. He is a bestselling author and expert book marketer, and he shared some great insights about self-publishing, as well as some book launch strategies and tips.

Dec 08 2016

26mins

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Rank #20: Ep 068: “Book Covers and Giveaways”

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In this episode we were joined by bestselling author and book cover design firm owner, Derek Murphy. He discussed many of the pitfalls with book covers, as well as one technique he used to get over 5000 genre-specific readers onto his mailing list.

Dec 22 2015

36mins

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