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The Author Hangout: Book Marketing Tips for Indie & Self-Published Authors

Updated 3 days ago

Business
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The Author Hangout is a Hangout on Air and podcast dedicated to helping authors navigate the self-publishing world.

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The Author Hangout is a Hangout on Air and podcast dedicated to helping authors navigate the self-publishing world.

iTunes Ratings

53 Ratings
Average Ratings
46
2
0
3
2

Bunker

By RELGIFEVETS - Jun 18 2017
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Bunker is a very interesting guy with very direct answers. I want to hear more from him.

I have listened to every episode

By Cathe Swanson - Oct 07 2016
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Great information here. I've listened to every episode and learned so much!

iTunes Ratings

53 Ratings
Average Ratings
46
2
0
3
2

Bunker

By RELGIFEVETS - Jun 18 2017
Read more
Bunker is a very interesting guy with very direct answers. I want to hear more from him.

I have listened to every episode

By Cathe Swanson - Oct 07 2016
Read more
Great information here. I've listened to every episode and learned so much!
Cover image of The Author Hangout: Book Marketing Tips for Indie & Self-Published Authors

The Author Hangout: Book Marketing Tips for Indie & Self-Published Authors

Latest release on Mar 16, 2017

The Best Episodes Ranked Using User Listens

Updated by OwlTail 3 days ago

Rank #1: Ep 098: “Meta Data Is Your Brand”

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In this episode, we were joined by the owner of Bublish and book marketing pro, Kathy Meis. She shared some awesome insights about how meta data, while maybe something you've ignored, is probably the most important thing for your books and your brand in the digital age.

Sep 06 2016

47mins

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Rank #2: Ep 076: “How To Make A Living With Your Writing Pt. 1”

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It was awesome to have Joanna Penn back on the show. We interviewed her in this epic two-part interview talking about how you can make a living with your writing, the author mindset, and how writing one manuscript can turn into dozens of products to sell.

Feb 23 2016

35mins

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Rank #3: Ep 101: “Author Email Marketing Automation”

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In this episode we were joined by bestselling author, Andrea Pearson. She shared many insights including writing inspiration, how to grow your mailing list, and how she automated her email marketing tasks so she could focus on what she loves most: writing.

Sep 27 2016

26mins

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Rank #4: Ep 075: “The 4 Ps for Book Marketing”

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In this episode, Alinka Rutkowska, bestselling author of How I Sold 80,000 Books, shares her focus and view of marketing, sharing what she feels are the key components of marketing your book, which she calls "The 4 Ps for Book Marketing."

Feb 09 2016

22mins

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Rank #5: Ep 132: “Book Marketing & Book Launches”

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In this episode, we were joined by bestselling author and pro book designer, Joel Friedlander. He shared some awesome insights for authors needing to market their books. He also talked about how to have a successful book launch.

Jan 31 2017

30mins

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Rank #6: Ep 106: “Book Marketing Success & Failure”

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In this episode, we were joined by bestselling children's author, A.J. Cosmo. He shared his insights into the things that brought him the success that he's seen, as well as some of the things that he's seen failure in, and what he was able to learn from those experiences.

Nov 01 2016

24mins

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Rank #7: Ep 072: “Engaging With Your Email List”

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In this episode, we were joined once again by bestselling author Michael Bunker. He shared some great stories, including how he got his book optioned for a movie, as well as some fantastic tips about engaging with your email list so that they do not get fatigued.

Jan 19 2016

27mins

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Rank #8: Ep 066: “How To Get 10,000 Preorders”

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In this episode we were joined by bestselling author and entrepreneur, Julian Hosp. He shared the details on how he managed to get 10,000+ preorders for his book, as a first-time self-published author.

Dec 08 2015

24mins

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Rank #9: Ep 067: “Write Your Book Faster”

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In this episode, we were joined by author Kevin Tumlinson, who shared some great insights on how he learned to write quicker so he could put out more great books, as well as some awesome marketing strategies he has implemented to sell more books.

Dec 15 2015

27mins

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Rank #10: Ep 109: “Email Lists & Facebook Live”

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In this episode, we were joined again by bestselling author and book marketing coach, Shelley Hitz. She shared great insights into why building an email list is so important, how authors, even those who are introverts, can use Facebook Live to engage with their readers, and more.

Nov 10 2016

24mins

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Rank #11: Ep 118: “Writing as a Career & Audiobooks”

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In this episode, we interviewed bestselling author Nathan Van Coops. He discussed the mindset you need for how you approach your writing, some great tips for book launches, and how to create audiobooks and why you should.

Dec 13 2016

26mins

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Rank #12: Ep 131: “Authors Answers: How To Get Book Reviews”

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In this episode of Author Answers, Shawn Manaher answers an call-in question from an author asking about the best ways to get book reviews. Shawn shares 3 main areas to focus on to help you get reviews for your book when you need them most.

Jan 26 2017

12mins

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Rank #13: Replay 006: “Building Your Mailing List & Meta Data”

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We take a look back at our 18th episode. We were joined by bestselling author Nick Stephenson who chatted with us about how he grew his mailing list that was getting a couple of people subscribing a week, and the changes he made to get many more readers subscribing each day. We also asked him about his use of meta data and how that significantly increased his Amazon visibility and sales.

Dec 01 2015

37mins

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Rank #14: Ep 115: “Author Answers: Best Marketing Activities”

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We are introducing a brand new segment called Author Answers. We're taking questions from authors like you and answering them directly on this podcast. In this episode, we're answering a question from author Brennan McPherson about the best marketing activities that product long-term results.

Dec 01 2016

15mins

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Rank #15: Ep 108: “Facebook Ads for Book Marketing”

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In this episode, we interviewed bestselling author, Ernie Lindsey. He shared his "overnight success" that was 20 years in the making, how to use Facebook Ads to grow your book sales, and why he thinks brand consistency is so important for authors.

Nov 08 2016

26mins

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Rank #16: Ep 136: “Honest Conversations on Book Marketing”

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Welcome to the 136th episode of The Author Hangout, a podcast designed to help authors, especially self-published and indie authors, with marketing their books and improving their author platform. Authors struggle with various aspects of marketing and we are here to help!

Honest Conversations on Book Marketing

In this episode, you get a rare look inside a conversation between our host Shawn Manaher and bestselling author and book marketing coach, Chandler Bolt. Shawn just hit “record” and they kept on talking. There are some great nuggets of truth that you don’t want to miss.

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Episode Resources:

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Featured Quotes

“You have to be willing to be more patient, and audience-building becomes more important than ever. Because your best customer as a fiction author is the repeat buyer. That’s why it’s so important – you see people like Nick Stephenson have a lot of success with this; one of our coaches, he’s had some great success with this – they a lot of times will do the free first book model to get people hooked into a series. I’ve seen that work pretty well. But whatever you do, you have to build an audience outside the platform.”

“I think that’s the message that I would really like to share with fiction authors: you’ve got to get in the game and you’ve got to fail. You’ve got to get some books out there and keep growing your audience, because growing your audience is what’s going to really sustain you for the long term, and it’s what’s going to really help build this following. It’s not going to happen overnight; you don’t have as high a likelihood of success as nonfiction.”

Please Leave Us A Review

Just like authors do with their books, we need reviews for our podcast! Reviews for our podcast help other authors to learn about and learn from The Author Hangout. Can you take a moment to leave a review for our podcast? If you don’t know how but are willing to leave a review, please go here to learn how to leave a quick review for our podcast. It will only take a minute, but it will help a lot.

Thank you so much!

Get the Full Transcript From This Episode

How To Listen

There are many ways to listen to the show:

Other Episodes

Get caught up on the other episodes of The Author Hangout that you may have missed:

Feb 14 2017

30mins

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Rank #17: Ep 120: “Book Launches & Pay-Per-Click Advertising”

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In this episode, we interviewed bestselling author, Gregory Diehl. He shared insights on how he turned books in two different genres into bestsellers. He also gave tips on using Amazon ads to help get even more sales for his books.

Dec 20 2016

22mins

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Rank #18: Ep 113: “Writing Faster, Marketing Smarter”

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In this episode, we interviewed bestselling author and prolific writer, Sean Platt. He discussed where he is taking his publishing business, how you can write faster, and how you can market your books smarter.

Nov 24 2016

25mins

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Rank #19: Replay 005: “Book Launches and Free Promotions”

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We take a look back at our 45th episode, where our guest on the show was Austin Netzley. He discussed how to do a great book launch, why free promotions work so well and how to run a success free book promotion.

Nov 24 2015

32mins

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Rank #20: Ep 134: “Improving Kindle Book Rankings”

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In this episode, we interviewed the Kindlepreneur himself, Dave Chesson. He shared great tips for authors to improve their Kindle book ranking, as well as how to get Amazon to send traffic to your book.

Feb 07 2017

25mins

Play