Seth Godin

In today's episode of the Idea to Value Podcast, we speak with one of the most influential and prolific authors on the topics of marketing and creativity in the world, Seth Godin. Seth Godin is one of the fathers of online and email marketing, and has blogged every day for decades. His blog has thousands of posts, he has written over 20 bestselling books, and his views are respected around the world. His newest book is "The Song of Significance: A Manifesto for Teams and the People Who Lead Them", about how we can all find work which is both more valuable and more meaningful. Full episode at https://wp.me/p6pllj-1Qm  Nick's Services: Innovation &amp; Creativity Since 2005, Nick Skillicorn has been helping companies around the world enhance their innovation capabilities, deliver their most strategically transformational projects, unlock the creativity of their people and execute their ideas more effectively to deliver more value from their ventures and innovation portfolio. He does this through his Consulting, Keynote Speeches, Project Management, Workshops and Sprints. Click here to find out how he can help you: https://www.improvides.com/  Episode Highlights:  00:02:45 - Showing up to create, and how the format of the media influences what he creates 00:05:45 - You need to figure out who you are working for. Seth does not write his blog for advertisers 00:07:45 - The  smallest viable audience gives you freedom 00:09.45 - Is it worth trying to convince skeptics of your ideas. Shun the non-believers. The value of facts vs stories 00:12:15 - The Song of Significance: What is the best job you ever had? 00:14:30 - Seth's view on Elon Musk and how to approach innovation in the world 00:18:00 - The difference between  managers and leaders, and how everyone can be a leader 00:22:15 - Teams engage in mutual leadership. Teams can make significance 00:25:00 - The story of Aravind Eye Hospitals, and how they enable their people to make a difference 00:27:15 - How people have been taught to  not feel creative or significant, and what needs to chance in the system 00:29:15 - How to change your situation at work to become more significant 00:31:45 - The  resistance to changing themselves which so many people feel, and how to overcome it 00:34:30 - How to get enrollment from other team members 00:36:45 - How to ask questions to create a vision for what to do next 00:39:30 - Real creativity is a generous act  Links mentioned in today's episode:  The Song of Significance: https://seths.blog/song/ Seth's Blog: https://seths.blog/  Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&amp;refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X   * Best value web hosting: BlueHost WordPress https://www.bluehost.com/track/nickskillicorn/  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) https://try.leadpages.com/nickskillicorn   * Sharing &amp; List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue   * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/   * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lqOadnSLPTXc   * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735   * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293   * Video Editing: Techsmith Camtasia https://techsmith.z6rjha.net/c/1385771/347799/5161   * Video Hosting: Vimeo:  https://share.vimeo.com/nickskillicorn  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In today's episode of the <a href="https://www.ideatovalue.com/subscribe-idea-value-podcast/" rel="nofollow" target="_blank">Idea to Value Podcast</a>, we speak with one of the most influential and prolific authors on the topics of marketing and creativity in the world, Seth Godin. Seth Godin is one of the fathers of online and email marketing, and has blogged every day for decades. His blog has thousands of posts, he has written over 20 bestselling books, and his views are respected around the world. His newest book is "The Song of Significance: A Manifesto for Teams and the People Who Lead Them", about how we can all find work which is both more valuable and more meaningful. Full episode at <a href="https://wp.me/p6pllj-1Qm" rel="nofollow" target="_blank">https://wp.me/p6pllj-1Qm</a>  Nick's Services: <a href="https://www.improvides.com/" rel="nofollow" target="_blank">Innovation &amp; Creativity</a> Since 2005, Nick Skillicorn has been helping companies around the world enhance their innovation capabilities, deliver their most strategically transformational projects, unlock the creativity of their people and execute their ideas more effectively to deliver more value from their ventures and innovation portfolio. He does this through his Consulting, Keynote Speeches, Project Management, Workshops and Sprints. Click here to find out how he can help you: <a href="https://www.improvides.com/" rel="nofollow" target="_blank">https://www.improvides.com/</a>  Episode Highlights: <ul> <li>00:02:45 - Showing up to create, and how the format of the media influences what he creates</li> <li>00:05:45 - You need to figure out who you are working for. Seth does not write his blog for advertisers</li> <li>00:07:45 - The <a href="https://www.ideatovalue.com/insp/nickskillicorn/2021/07/1000-true-fans/" rel="nofollow" target="_blank"> smallest viable audience</a> gives you freedom</li> <li>00:09.45 - Is it worth trying to convince skeptics of your ideas. Shun the non-believers. The value of facts vs stories</li> <li>00:12:15 - The Song of Significance: What is the best job you ever had?</li> <li>00:14:30 - Seth's view on Elon Musk and how to approach innovation in the world</li> <li>00:18:00 - The difference between <a href="https://www.ideatovalue.com/lead/nickskillicorn/2023/01/what-is-the-purpose-of-a-manager-nowadays/" rel="nofollow" target="_blank"> managers</a> and leaders, and how everyone can be a leader</li> <li>00:22:15 - Teams engage in mutual leadership. Teams can make significance</li> <li>00:25:00 - The story of <a href="https://en.wikipedia.org/wiki/Aravind_Eye_Hospitals" rel="nofollow" target="_blank">Aravind Eye Hospitals</a>, and how they enable their people to make a difference</li> <li>00:27:15 - How people have been taught to <a href="https://www.ideatovalue.com/crea/nickskillicorn/2022/01/teachers-dont-realise-they-dont-like-creative-students/" rel="nofollow" target="_blank"> not feel creative</a> or significant, and what needs to chance in the system</li> <li>00:29:15 - How to change your situation at work to become more significant</li> <li>00:31:45 - The <a href="https://www.ideatovalue.com/curi/nickskillicorn/2022/02/status-quo-bias-why-people-are-resistant-to-change/" rel="nofollow" target="_blank"> resistance to changing themselves</a> which so many people feel, and how to overcome it</li> <li>00:34:30 - How to get enrollment from other team members</li> <li>00:36:45 - How to ask questions to create a vision for what to do next</li> <li>00:39:30 - Real creativity is a generous act</li> </ul> Links mentioned in today's episode: <ul> <li>The Song of Significance: <a href="https://seths.blog/song/" rel="nofollow" target="_blank">https://seths.blog/song/</a></li> <li>Seth's Blog: <a href="https://seths.blog/" rel="nofollow" target="_blank">https://seths.blog/</a></li> </ul> Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at <a href="https://www.ideatovalue.com/all-access-pass-insider-secrets/" rel="nofollow" target="_blank">https://www.ideatovalue.com/all-access-pass-insider-secrets/</a> * Subscribe on iTunes to the Idea to Value Podcast: <a href="https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2" rel="nofollow" target="_blank">https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2</a> * Subscribe on Spotify to the Idea to Value Podcast: <a href="https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN" rel="nofollow" target="_blank">https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN</a> * Subscribe on Stitcher to the Idea to Value Podcast: <a href="http://www.stitcher.com/s?fid=129437&amp;refid=stpr" rel="nofollow" target="_blank">http://www.stitcher.com/s?fid=129437&amp;refid=stpr</a> * Subscribe on Google Podcasts to the Idea to Value Podcast: <a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw" rel="nofollow" target="_blank">https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw</a> Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) <a href="http://www.activecampaign.com/?_r=M17NLG2X" rel="nofollow" target="_blank">http://www.activecampaign.com/?_r=M17NLG2X</a>  * Best value web hosting: BlueHost WordPress <a href="https://www.bluehost.com/track/nickskillicorn/" rel="nofollow" target="_blank">https://www.bluehost.com/track/nickskillicorn/</a> * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) <a href="https://try.leadpages.com/nickskillicorn" rel="nofollow" target="_blank">https://try.leadpages.com/nickskillicorn</a>  * Sharing &amp; List building: Sumo (Free) <a href="https://sumo.com/?src=partner_ideatovalue" rel="nofollow" target="_blank">https://sumo.com/?src=partner_ideatovalue</a>  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart <a href="https://improvides--checkout.thrivecart.com/thrivecart-standard-account/" rel="nofollow" target="_blank">https://improvides--checkout.thrivecart.com/thrivecart-standard-account/</a>  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) <a href="https://nickskillicorn.krtra.com/t/lqOadnSLPTXc" rel="nofollow" target="_blank">https://nickskillicorn.krtra.com/t/lqOadnSLPTXc</a>  * Membership for protecting content: Membermouse (Free Trial) <a href="http://affiliates.membermouse.com/idevaffiliate.php?id=735" rel="nofollow" target="_blank">http://affiliates.membermouse.com/idevaffiliate.php?id=735</a>  * eLearning System for students: WP Courseware <a href="https://flyplugins.com/?fly=293" rel="nofollow" target="_blank">https://flyplugins.com/?fly=293</a>  * Video Editing: Techsmith Camtasia <a href="https://techsmith.z6rjha.net/c/1385771/347799/5161" rel="nofollow" target="_blank">https://techsmith.z6rjha.net/c/1385771/347799/5161</a>  * Video Hosting: Vimeo:  <a href="https://share.vimeo.com/nickskillicorn" rel="nofollow" target="_blank">https://share.vimeo.com/nickskillicorn</a> I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright <a href="https://www.ideatovalue.com/" rel="nofollow" target="_blank">https://www.ideatovalue.com</a>

Seth Godin - The Song of Significance: Podcast E165

Scott Kirsner

Nick's Services: Innovation &amp; Creativity Since 2005, Nick Skillicorn has been helping companies around the world enhance their innovation capabilities, deliver their most strategically transformational projects, unlock the creativity of their people and execute their ideas more effectively to deliver more value from their ventures and innovation portfolio. He does this through his Consulting, Keynote Speeches, Project Management, Workshops and Sprints. Click here to find out how he can help you: https://www.improvides.com/  Episode Highlights: In today's episode of the Idea to Value podcast, we speak with Innovation Leader management team of Scott Kirsner (previously on the  podcast here) and Alex Slawsby about the  breaking new InnoLead report "Benchmarking Innovation Impact 2023". See the full episode at https://wp.me/p6pllj-1PQ  We cover the most important data on innovation teams, including the changes in appetite for different types of innovation projects based on the  uncertainty in the coming 2023 economy. Topics covered in this episode:  00:04:00 - The target audience for the 2023 report is anyone involved in innovation in companies with 5,000+ employees 00:08:00 - The data the previous reports from 2018 and 2020 on what  innovation portfolio mixes look like 00:13:30 - The 2023 data shows companies are less willing to invest in transformational innovation 00:18:00 - How different teams appear to  define the ambition of innovation differently 00:22:45 - The top 10 challenges to innovation in companies 00:24:30 - CEOs are supporting innovation, but executive support seems to be decreasing 00:30:00 - The top 8 enablers of innovation success 00:33:45 - Innovation teams are choosing to work in a  hybrid manner 00:41:00 - The trends with hiring and innovation team sizes 00:44:30 - How budgets for innovation teams are falling compared to previous years 00:47:15 - Not enough innovation leaders are acting like intrapreneurs 00:50:00 - This is the year where innovation teams either prove their value or experience pruning  Links mentioned in this episode:  Nick's summary of the 2023 data and report on Linkedin:  https://www.linkedin.com/pulse/leaders-invest-less-transformational-innovation-due-fears-skillicorn/ The full report:  https://www.innovationleader.com/research-reports/benchmarking-innovation-impact-2023/ Innolead website: https://www.innovationleader.com  Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&amp;refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X   * Best value web hosting: BlueHost WordPress https://www.bluehost.com/track/nickskillicorn/  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) https://try.leadpages.com/nickskillicorn   * Sharing &amp; List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue   * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/   * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lqOadnSLPTXc   * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735   * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293   * Video Editing: Techsmith Camtasia https://techsmith.z6rjha.net/c/1385771/347799/5161   * Video Hosting: Vimeo:  https://share.vimeo.com/nickskillicorn  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

Nick's Services: <a href="https://www.improvides.com/" rel="nofollow" target="_blank">Innovation &amp; Creativity</a> Since 2005, Nick Skillicorn has been helping companies around the world enhance their innovation capabilities, deliver their most strategically transformational projects, unlock the creativity of their people and execute their ideas more effectively to deliver more value from their ventures and innovation portfolio. He does this through his Consulting, Keynote Speeches, Project Management, Workshops and Sprints. Click here to find out how he can help you: <a href="https://www.improvides.com/" rel="nofollow" target="_blank">https://www.improvides.com/</a>  Episode Highlights: In today's episode of the <a href="https://www.ideatovalue.com/subscribe-idea-value-podcast/" rel="nofollow" target="_blank">Idea to Value podcast</a>, we speak with Innovation Leader management team of Scott Kirsner (previously on the <a href="https://www.ideatovalue.com/inno/nickskillicorn/2019/02/podcast-s2e30-scott-kirsner-turning-innovation-management-in-to-a-real-career-path/" rel="nofollow" target="_blank"> podcast here</a>) and Alex Slawsby about the <a href="https://www.ideatovalue.com/inno/nickskillicorn/2023/02/leaders-will-invest-less-in-transformational-innovation-due-to-fears-over-the-economy/" rel="nofollow" target="_blank"> b</a><a href="https://www.ideatovalue.com/inno/nickskillicorn/2023/02/leaders-will-invest-less-in-transformational-innovation-due-to-fears-over-the-economy/" rel="nofollow" target="_blank">reaking new InnoLead report</a> "Benchmarking Innovation Impact 2023". See the full episode at <a href="https://wp.me/p6pllj-1PQ" rel="nofollow" target="_blank">https://wp.me/p6pllj-1PQ</a> We cover the most important data on innovation teams, including the changes in appetite for different types of innovation projects based on the <a href="https://www.ideatovalue.com/inno/nickskillicorn/2022/12/top-5-how-to-plan-your-2023-innovation-activities-and-events-for-maximum-success/" rel="nofollow" target="_blank"> uncertainty in the coming 2023 economy</a>. Topics covered in this episode: <ul> <li>00:04:00 - The target audience for the 2023 report is anyone involved in innovation in companies with 5,000+ employees</li> <li>00:08:00 - The data the previous reports from 2018 and 2020 on what <a href="https://www.ideatovalue.com/inno/nickskillicorn/2022/11/balancing-your-innovation-portfolio-does-the-70-20-10-rule-still-apply/" rel="nofollow" target="_blank"> innovation portfolio</a> mixes look like</li> <li>00:13:30 - The 2023 data shows companies are less willing to invest in transformational innovation</li> <li>00:18:00 - How different teams appear to <a href="https://www.ideatovalue.com/inno/nickskillicorn/2021/01/what-is-the-ambition-matrix-and-how-does-it-work-as-part-of-an-innovation-portfolio/" rel="nofollow" target="_blank"> define the ambition</a> of innovation differently</li> <li>00:22:45 - The top 10 challenges to innovation in companies</li> <li>00:24:30 - CEOs are supporting innovation, but executive support seems to be decreasing</li> <li>00:30:00 - The top 8 enablers of innovation success</li> <li>00:33:45 - Innovation teams are choosing to work in a <a href="https://www.ideatovalue.com/inno/nickskillicorn/2022/08/what-impact-does-a-hybrid-working-model-have-on-performance/" rel="nofollow" target="_blank"> hybrid manner</a></li> <li>00:41:00 - The trends with hiring and innovation team sizes</li> <li>00:44:30 - How budgets for innovation teams are falling compared to previous years</li> <li>00:47:15 - Not enough innovation leaders are acting like intrapreneurs</li> <li>00:50:00 - This is the year where innovation teams either prove their value or experience pruning</li> </ul> Links mentioned in this episode: <ul> <li>Nick's summary of the 2023 data and report on Linkedin: <a href="https://www.linkedin.com/pulse/leaders-invest-less-transformational-innovation-due-fears-skillicorn/" rel="nofollow" target="_blank"> https://www.linkedin.com/pulse/leaders-invest-less-transformational-innovation-due-fears-skillicorn/</a></li> <li>The full report: <a href="https://www.innovationleader.com/research-reports/benchmarking-innovation-impact-2023/" rel="nofollow" target="_blank"> https://www.innovationleader.com/research-reports/benchmarking-innovation-impact-2023/</a></li> <li>Innolead website: <a href="https://www.innovationleader.com" rel="nofollow" target="_blank">https://www.innovationleader.com</a></li> </ul> Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at <a href="https://www.ideatovalue.com/all-access-pass-insider-secrets/" rel="nofollow" target="_blank">https://www.ideatovalue.com/all-access-pass-insider-secrets/</a> * Subscribe on iTunes to the Idea to Value Podcast: <a href="https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2" rel="nofollow" target="_blank">https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2</a> * Subscribe on Spotify to the Idea to Value Podcast: <a href="https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN" rel="nofollow" target="_blank">https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN</a> * Subscribe on Stitcher to the Idea to Value Podcast: <a href="http://www.stitcher.com/s?fid=129437&amp;refid=stpr" rel="nofollow" target="_blank">http://www.stitcher.com/s?fid=129437&amp;refid=stpr</a> * Subscribe on Google Podcasts to the Idea to Value Podcast: <a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw" rel="nofollow" target="_blank">https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw</a> Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) <a href="http://www.activecampaign.com/?_r=M17NLG2X" rel="nofollow" target="_blank">http://www.activecampaign.com/?_r=M17NLG2X</a>  * Best value web hosting: BlueHost WordPress <a href="https://www.bluehost.com/track/nickskillicorn/" rel="nofollow" target="_blank">https://www.bluehost.com/track/nickskillicorn/</a> * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) <a href="https://try.leadpages.com/nickskillicorn" rel="nofollow" target="_blank">https://try.leadpages.com/nickskillicorn</a>  * Sharing &amp; List building: Sumo (Free) <a href="https://sumo.com/?src=partner_ideatovalue" rel="nofollow" target="_blank">https://sumo.com/?src=partner_ideatovalue</a>  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart <a href="https://improvides--checkout.thrivecart.com/thrivecart-standard-account/" rel="nofollow" target="_blank">https://improvides--checkout.thrivecart.com/thrivecart-standard-account/</a>  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) <a href="https://nickskillicorn.krtra.com/t/lqOadnSLPTXc" rel="nofollow" target="_blank">https://nickskillicorn.krtra.com/t/lqOadnSLPTXc</a>  * Membership for protecting content: Membermouse (Free Trial) <a href="http://affiliates.membermouse.com/idevaffiliate.php?id=735" rel="nofollow" target="_blank">http://affiliates.membermouse.com/idevaffiliate.php?id=735</a>  * eLearning System for students: WP Courseware <a href="https://flyplugins.com/?fly=293" rel="nofollow" target="_blank">https://flyplugins.com/?fly=293</a>  * Video Editing: Techsmith Camtasia <a href="https://techsmith.z6rjha.net/c/1385771/347799/5161" rel="nofollow" target="_blank">https://techsmith.z6rjha.net/c/1385771/347799/5161</a>  * Video Hosting: Vimeo:  <a href="https://share.vimeo.com/nickskillicorn" rel="nofollow" target="_blank">https://share.vimeo.com/nickskillicorn</a> I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright <a href="https://www.ideatovalue.com/" rel="nofollow" target="_blank">https://www.ideatovalue.com</a>

Scott Kirsner & Alex Slawsby - Benchmarking Innovation Impact 2023: Podcast E164

Todd Henry

In today's episode of the Idea to Value podcast, we speak again with author Todd Henry about his new book Daily Creative. By the time this podcast launches, the book has already been #1 on Amazon, so congratulations Todd. You may remember Todd from the previous podcast interview where we talked about the  Motivation Code. Today we talk about what it takes to make  creativity a daily exercise and how to make it more actionable and productive. See the full episode at https://wp.me/p6pllj-1NE #creativity #toddhenry #productivity #nickskillicorn #ideatovalue Topics covered in the episode:  00:01:30 - What the Daily Creative is about 00:04:00 - What you do every day matters more than what you do once in a while 00:07:15 - How the book is structured in order to be useful every day and repeatable 00:10:00 - The book is designed to help people develop the  process and cadence of creativity instead of just getting by on  skill 00:15:45 - With people's shortening attention spans, people need a book like this now 00:21:40 - People are afraid of making mistakes, while they have no idea of what is important yet. You learn in the midst of doing 00:23:30 - Re-imagining what Todd wants to do in the world 00:26:40 - How Todd is diversifying how he does his core business work  Links mentioned in the episode:  Todd's website: https://www.toddhenry.com Daily Creative book: https://www.dailycreative.net  Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&amp;refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X   * Best value web hosting: BlueHost WordPress https://www.bluehost.com/track/nickskillicorn/  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) https://try.leadpages.com/nickskillicorn   * Sharing &amp; List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue   * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/   * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lqOadnSLPTXc   * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735   * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293   * Video Editing: Techsmith Camtasia https://techsmith.z6rjha.net/c/1385771/347799/5161   * Video Hosting: Vimeo:  https://share.vimeo.com/nickskillicorn  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In today's episode of the <a href="https://www.ideatovalue.com/subscribe-idea-value-podcast/" rel="nofollow" target="_blank">Idea to Value podcast</a>, we speak again with author Todd Henry about his new book <a href="https://amzn.to/3S4eI7r" rel="nofollow" target="_blank">Daily Creative</a>. By the time this podcast launches, the book has already been #1 on Amazon, so congratulations Todd. You may remember Todd from the previous podcast interview where we talked about the <a href="https://www.ideatovalue.com/podc/nickskillicorn/2020/10/podcast-s4e80-todd-henry-finding-the-personal-motivation-code-that-drives-you/" rel="nofollow" target="_blank"> Motivation Code. </a>Today we talk about what it takes to make <a href="https://www.ideatovalue.com/crea/nickskillicorn/2021/05/what-is-creativity-the-definition-history-and-science-of-creativity/" rel="nofollow" target="_blank"> creativity</a> a daily exercise and how to make it more actionable and productive. See the full episode at <a href="https://wp.me/p6pllj-1NE" rel="nofollow" target="_blank">https://wp.me/p6pllj-1NE</a> #creativity #toddhenry #productivity #nickskillicorn #ideatovalue Topics covered in the episode: <ul> <li>00:01:30 - What the Daily Creative is about</li> <li>00:04:00 - What you do every day matters more than what you do once in a while</li> <li>00:07:15 - How the book is structured in order to be useful every day and repeatable</li> <li>00:10:00 - The book is designed to help people develop the <a href="https://www.ideatovalue.com/crea/nickskillicorn/2021/06/creative-process-5-stages-which-ideas-go-through/" rel="nofollow" target="_blank"> process</a> and cadence of creativity instead of just getting by on <a href="https://www.ideatovalue.com/inno/nickskillicorn/2022/03/what-is-the-relationship-between-talent-creativity-skill-and-performance/" rel="nofollow" target="_blank"> skill</a></li> <li>00:15:45 - With people's shortening attention spans, people need a book like this now</li> <li>00:21:40 - People are afraid of making mistakes, while they have no idea of what is important yet. You learn in the midst of doing</li> <li>00:23:30 - Re-imagining what Todd wants to do in the world</li> <li>00:26:40 - How Todd is diversifying how he does his core business work</li> </ul> Links mentioned in the episode: <ul> <li>Todd's website: <a href="https://www.toddhenry.com" rel="nofollow" target="_blank">https://www.toddhenry.com</a></li> <li>Daily Creative book: <a href="https://www.dailycreative.net" rel="nofollow" target="_blank">https://www.dailycreative.net</a></li> </ul> Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at <a href="https://www.ideatovalue.com/all-access-pass-insider-secrets/" rel="nofollow" target="_blank">https://www.ideatovalue.com/all-access-pass-insider-secrets/</a> * Subscribe on iTunes to the Idea to Value Podcast: <a href="https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2" rel="nofollow" target="_blank">https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2</a> * Subscribe on Spotify to the Idea to Value Podcast: <a href="https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN" rel="nofollow" target="_blank">https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN</a> * Subscribe on Stitcher to the Idea to Value Podcast: <a href="http://www.stitcher.com/s?fid=129437&amp;refid=stpr" rel="nofollow" target="_blank">http://www.stitcher.com/s?fid=129437&amp;refid=stpr</a> * Subscribe on Google Podcasts to the Idea to Value Podcast: <a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw" rel="nofollow" target="_blank">https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw</a> Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) <a href="http://www.activecampaign.com/?_r=M17NLG2X" rel="nofollow" target="_blank">http://www.activecampaign.com/?_r=M17NLG2X</a>  * Best value web hosting: BlueHost WordPress <a href="https://www.bluehost.com/track/nickskillicorn/" rel="nofollow" target="_blank">https://www.bluehost.com/track/nickskillicorn/</a> * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) <a href="https://try.leadpages.com/nickskillicorn" rel="nofollow" target="_blank">https://try.leadpages.com/nickskillicorn</a>  * Sharing &amp; List building: Sumo (Free) <a href="https://sumo.com/?src=partner_ideatovalue" rel="nofollow" target="_blank">https://sumo.com/?src=partner_ideatovalue</a>  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart <a href="https://improvides--checkout.thrivecart.com/thrivecart-standard-account/" rel="nofollow" target="_blank">https://improvides--checkout.thrivecart.com/thrivecart-standard-account/</a>  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) <a href="https://nickskillicorn.krtra.com/t/lqOadnSLPTXc" rel="nofollow" target="_blank">https://nickskillicorn.krtra.com/t/lqOadnSLPTXc</a>  * Membership for protecting content: Membermouse (Free Trial) <a href="http://affiliates.membermouse.com/idevaffiliate.php?id=735" rel="nofollow" target="_blank">http://affiliates.membermouse.com/idevaffiliate.php?id=735</a>  * eLearning System for students: WP Courseware <a href="https://flyplugins.com/?fly=293" rel="nofollow" target="_blank">https://flyplugins.com/?fly=293</a>  * Video Editing: Techsmith Camtasia <a href="https://techsmith.z6rjha.net/c/1385771/347799/5161" rel="nofollow" target="_blank">https://techsmith.z6rjha.net/c/1385771/347799/5161</a>  * Video Hosting: Vimeo:  <a href="https://share.vimeo.com/nickskillicorn" rel="nofollow" target="_blank">https://share.vimeo.com/nickskillicorn</a> I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright <a href="https://www.ideatovalue.com/" rel="nofollow" target="_blank">https://www.ideatovalue.com</a>

Todd Henry Developing a Daily Creative practice Podcast S7E163

In this episode of the Idea to Value podcast, we speak with Prof Angus Fletcher from Ohio State University. He describes himself as a "Story Scientist, and his team have been doing some interesting research into new ways of improving creativity and problem solving through narrative and storytelling. See the full episode at https://wp.me/p6pllj-1MJ #storytelling #podcast #creativity #ai #artificialintelligence #research #neuroscience We speak about the unique link between motor neurons and creativity, how to use  movement to spark creativity, and how artificial intelligence may never be truly creative. Themes discussed in this episode:  00:01:30 - What is narrative storytelling 00:03:00 - How the motor regions of the brain are responsible for much of our logical intelligence 00:04:30 - How this technique is different from  divergent thinking pioneered in the  1950s 00:07:00 - The longer people study, the less able they become at counterfactual thinking 00:10:15 - Narrative and storytelling helps taking a specific single idea and expanding it in level of detail and logically into the future 00:13:00 - The  curse of knowledge and solving problems using the same techniques as always 00:16:30 - The neuroscience of creativity in the brain's motor regions, and how this is different from pattern-recognition networks like the visual system 00:18:00 - What people believe is possible is usually related to their fears or hopes 00:20:00 - Spontaneous movements may spark new ideas, and also get you out of your comfort zone 00:22:00 -  Artificial creativity like  AlphaGo and  GPT-3 are already better than humans at generating divergent iterations of ideas, but will never be creative as they cannot use logic to progress a narrative and understand meaning  Links mentioned in this episode:  Angus Fletcher's website: https://www.angusfletcher.co/ Angus Fletcher on Linkedin: https://www.linkedin.com/in/angus-fletcher-99713617/  Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&amp;refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X   * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X   * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) https://try.leadpages.com/nickskillicorn   * Sharing &amp; List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue   * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/   * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ   * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735   * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293   * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In this episode of the <a href="https://www.ideatovalue.com/subscribe-idea-value-podcast/" rel="nofollow" target="_blank">Idea to Value podcast</a>, we speak with Prof Angus Fletcher from Ohio State University. He describes himself as a "Story Scientist, and his team have been doing some interesting research into new ways of improving creativity and problem solving through narrative and storytelling. See the full episode at <a href="https://wp.me/p6pllj-1MJ" rel="nofollow" target="_blank">https://wp.me/p6pllj-1MJ</a> #storytelling #podcast #creativity #ai #artificialintelligence #research #neuroscience We speak about the unique link between motor neurons and creativity, how to use <a href="https://www.ideatovalue.com/crea/nickskillicorn/2022/05/spontaneous-movements-may-kickstart-your-creativity/" rel="nofollow" target="_blank"> movement to spark creativity</a>, and how artificial intelligence may never be truly creative. Themes discussed in this episode: <ul> <li>00:01:30 - What is narrative storytelling</li> <li>00:03:00 - How the motor regions of the brain are responsible for much of our logical intelligence</li> <li>00:04:30 - How this technique is different from <a href="https://www.ideatovalue.com/crea/nickskillicorn/2021/11/what-is-divergent-thinking-vs-convergent-thinking/" rel="nofollow" target="_blank"> divergent thinking</a> pioneered in the <a href="https://www.ideatovalue.com/podc/nickskillicorn/2021/04/the-1950-speech-that-started-creativity-research/" rel="nofollow" target="_blank"> 1950s</a></li> <li>00:07:00 - The longer people study, the less able they become at counterfactual thinking</li> <li>00:10:15 - Narrative and storytelling helps taking a specific single idea and expanding it in level of detail and logically into the future</li> <li>00:13:00 - The <a href="https://www.ideatovalue.com/crea/nickskillicorn/2021/11/the-einstellung-effect-why-knowledge-can-make-you-stupider/" rel="nofollow" target="_blank"> curse of knowledge</a> and solving problems using the same techniques as always</li> <li>00:16:30 - The neuroscience of creativity in the brain's motor regions, and how this is different from pattern-recognition networks like the visual system</li> <li>00:18:00 - What people believe is possible is usually related to their fears or hopes</li> <li>00:20:00 - Spontaneous movements may spark new ideas, and also get you out of your comfort zone</li> <li>00:22:00 - <a href="https://www.ideatovalue.com/crea/nickskillicorn/2016/03/artificial-creativity-c-rise-idea-machines-updated/" rel="nofollow" target="_blank"> Artificial creativity</a> like <a href="https://www.ideatovalue.com/news/nickskillicorn/2016/03/ai-beating-human-go-important/" rel="nofollow" target="_blank"> AlphaGo</a> and <a href="https://www.ideatovalue.com/podc/nickskillicorn/2021/07/podcast-s5e123-marcus-du-sautoy-the-creativity-code/" rel="nofollow" target="_blank"> GPT-3</a> are already better than humans at generating divergent iterations of ideas, but will never be creative as they cannot use logic to progress a narrative and understand meaning</li> </ul> Links mentioned in this episode: <ul> <li>Angus Fletcher's website: <a href="https://www.angusfletcher.co/" rel="nofollow" target="_blank">https://www.angusfletcher.co/</a></li> <li>Angus Fletcher on Linkedin: <a href="https://www.linkedin.com/in/angus-fletcher-99713617/" rel="nofollow" target="_blank">https://www.linkedin.com/in/angus-fletcher-99713617/</a></li> </ul> Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at <a href="https://www.ideatovalue.com/all-access-pass-insider-secrets/" rel="nofollow" target="_blank">https://www.ideatovalue.com/all-access-pass-insider-secrets/</a> * Subscribe on iTunes to the Idea to Value Podcast: <a href="https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2" rel="nofollow" target="_blank">https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2</a> * Subscribe on Spotify to the Idea to Value Podcast: <a href="https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN" rel="nofollow" target="_blank">https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN</a> * Subscribe on Stitcher to the Idea to Value Podcast: <a href="http://www.stitcher.com/s?fid=129437&amp;refid=stpr" rel="nofollow" target="_blank">http://www.stitcher.com/s?fid=129437&amp;refid=stpr</a> * Subscribe on Google Podcasts to the Idea to Value Podcast: <a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw" rel="nofollow" target="_blank">https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw</a> Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) <a href="http://www.activecampaign.com/?_r=M17NLG2X" rel="nofollow" target="_blank">http://www.activecampaign.com/?_r=M17NLG2X</a>  * Best value web hosting: BlueHost WordPress <a href="http://www.activecampaign.com/?_r=M17NLG2X" rel="nofollow" target="_blank">http://www.activecampaign.com/?_r=M17NLG2X</a>  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) <a href="https://try.leadpages.com/nickskillicorn" rel="nofollow" target="_blank">https://try.leadpages.com/nickskillicorn</a>  * Sharing &amp; List building: Sumo (Free) <a href="https://sumo.com/?src=partner_ideatovalue" rel="nofollow" target="_blank">https://sumo.com/?src=partner_ideatovalue</a>  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart <a href="https://improvides--checkout.thrivecart.com/thrivecart-standard-account/" rel="nofollow" target="_blank">https://improvides--checkout.thrivecart.com/thrivecart-standard-account/</a>  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) <a href="https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ" rel="nofollow" target="_blank">https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ</a>  * Membership for protecting content: Membermouse (Free Trial) <a href="http://affiliates.membermouse.com/idevaffiliate.php?id=735" rel="nofollow" target="_blank">http://affiliates.membermouse.com/idevaffiliate.php?id=735</a>  * eLearning System for students: WP Courseware <a href="https://flyplugins.com/?fly=293" rel="nofollow" target="_blank">https://flyplugins.com/?fly=293</a>  * Video Editing: Techsmith Camtasia <a href="http://techsmith.z6rjha.net/vvGPv" rel="nofollow" target="_blank">http://techsmith.z6rjha.net/vvGPv</a> I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright <a href="https://www.ideatovalue.com/" rel="nofollow" target="_blank">https://www.ideatovalue.com</a>

Podcast S7E162: Angus Fletcher - Improving creativity through narrative and movement

Tiffani Bova

In this episode of the Idea to Value Podcast, we speak with Salesforce's Innovation and Growth Evangelist Tiffani Bova. Tiffani is recognised as one of the top management thinkers in the world by Thinkers 50, is the author of Growth IQ and is a well-known speaker on the topic of Growth. See the full episode at https://wp.me/p6pllj-1Mz  #podcast #salesforce #growth #business We speak about why the experience of your employees is one of the most overlooked drivers of the experience your customers have with your company, and how leaders might need to reevaluate their priorities to achieve growth. Topics covered in this episode:  00:01:30 - How Tiffani's early experience with Cloud Technology allowed her to create a role at Salesforce where she helps companies identify the art of what is possible 00:04:45 - The insights from 4,000 - 5,000 companies that led her to her first book: Growth IQ 00:08:45 - How companies and  corporate antibodies need to overcome  internal inertia and become comfortable with not knowing the answer 00:13:45 - Tiffani's next round of research on the unexpected missing driver of growth and customer experience, which is the employee experience  00:19:15 - Employee Experience is everything that impacts an employee's ability to effectively interact with and impact customers 00:22:00 - The value of  management by walking around 00:25:30 - Why is the experience of work tools so much worse than the experience for consumer apps and tools? 00:28:00 - The average enterprise has over 900 apps, and less than 20% are integrated  Links mentioned in this episode:  Tiffani's Linkedin: https://www.linkedin.com/in/tiffanibova Tiffani's Twitter: https://twitter.com/Tiffani_Bova Tiffani's "What's Next!" podcast: https://www.tiffanibova.com/whats-next-podcast/ Tiffani's website: https://www.tiffanibova.com/  Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&amp;refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X   * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X   * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) https://try.leadpages.com/nickskillicorn   * Sharing &amp; List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue   * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/   * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ   * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735   * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293   * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In this episode of the Idea to Value Podcast, we speak with Salesforce's Innovation and Growth Evangelist Tiffani Bova. Tiffani is recognised as one of the top management thinkers in the world by Thinkers 50, is the author of <a href="https://amzn.to/3sNmvMR" rel="nofollow" target="_blank">Growth IQ</a> and is a well-known speaker on the topic of Growth. See the full episode at <a href="https://wp.me/p6pllj-1Mz" rel="nofollow" target="_blank">https://wp.me/p6pllj-1Mz</a> #podcast #salesforce #growth #business We speak about why the experience of your employees is one of the most overlooked drivers of the experience your customers have with your company, and how leaders might need to reevaluate their priorities to achieve growth. Topics covered in this episode: <ul> <li>00:01:30 - How Tiffani's early experience with Cloud Technology allowed her to create a role at Salesforce where she helps companies identify the art of what is possible</li> <li>00:04:45 - The insights from 4,000 - 5,000 companies that led her to her first book: Growth IQ</li> <li>00:08:45 - How companies and <a href="https://www.ideatovalue.com/inno/nickskillicorn/2022/01/8-types-of-corporate-antibodies/" rel="nofollow" target="_blank"> corporate antibodies</a> need to overcome <a href="https://www.ideatovalue.com/curi/nickskillicorn/2022/02/status-quo-bias-why-people-are-resistant-to-change/" rel="nofollow" target="_blank"> internal inertia</a> and become comfortable with not knowing the answer</li> <li>00:13:45 - Tiffani's next round of research on the unexpected missing driver of growth and customer experience, which is the employee experience</li> <li> 00:19:15 - Employee Experience is everything that impacts an employee's ability to effectively interact with and impact customers</li> <li>00:22:00 - The value of <a href="https://www.ideatovalue.com/lead/nickskillicorn/2022/04/gemba-walks-the-way-to-see-what-is-actually-happening-in-your-business/" rel="nofollow" target="_blank"> management by walking around</a></li> <li>00:25:30 - Why is the experience of work tools so much worse than the experience for consumer apps and tools?</li> <li>00:28:00 - The average enterprise has over 900 apps, and less than 20% are integrated</li> </ul> Links mentioned in this episode: <ul> <li>Tiffani's Linkedin: <a href="https://www.linkedin.com/in/tiffanibova" rel="nofollow" target="_blank">https://www.linkedin.com/in/tiffanibova</a></li> <li>Tiffani's Twitter: <a href="https://twitter.com/Tiffani_Bova" rel="nofollow" target="_blank">https://twitter.com/Tiffani_Bova</a></li> <li>Tiffani's "What's Next!" podcast: <a href="https://www.tiffanibova.com/whats-next-podcast/" rel="nofollow" target="_blank">https://www.tiffanibova.com/whats-next-podcast/</a></li> <li>Tiffani's website: <a href="https://www.tiffanibova.com/" rel="nofollow" target="_blank">https://www.tiffanibova.com/</a></li> </ul> Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at <a href="https://www.ideatovalue.com/all-access-pass-insider-secrets/" rel="nofollow" target="_blank">https://www.ideatovalue.com/all-access-pass-insider-secrets/</a> * Subscribe on iTunes to the Idea to Value Podcast: <a href="https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2" rel="nofollow" target="_blank">https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2</a> * Subscribe on Spotify to the Idea to Value Podcast: <a href="https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN" rel="nofollow" target="_blank">https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN</a> * Subscribe on Stitcher to the Idea to Value Podcast: <a href="http://www.stitcher.com/s?fid=129437&amp;refid=stpr" rel="nofollow" target="_blank">http://www.stitcher.com/s?fid=129437&amp;refid=stpr</a> * Subscribe on Google Podcasts to the Idea to Value Podcast: <a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw" rel="nofollow" target="_blank">https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw</a> Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) <a href="http://www.activecampaign.com/?_r=M17NLG2X" rel="nofollow" target="_blank">http://www.activecampaign.com/?_r=M17NLG2X</a>  * Best value web hosting: BlueHost WordPress <a href="http://www.activecampaign.com/?_r=M17NLG2X" rel="nofollow" target="_blank">http://www.activecampaign.com/?_r=M17NLG2X</a>  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) <a href="https://try.leadpages.com/nickskillicorn" rel="nofollow" target="_blank">https://try.leadpages.com/nickskillicorn</a>  * Sharing &amp; List building: Sumo (Free) <a href="https://sumo.com/?src=partner_ideatovalue" rel="nofollow" target="_blank">https://sumo.com/?src=partner_ideatovalue</a>  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart <a href="https://improvides--checkout.thrivecart.com/thrivecart-standard-account/" rel="nofollow" target="_blank">https://improvides--checkout.thrivecart.com/thrivecart-standard-account/</a>  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) <a href="https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ" rel="nofollow" target="_blank">https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ</a>  * Membership for protecting content: Membermouse (Free Trial) <a href="http://affiliates.membermouse.com/idevaffiliate.php?id=735" rel="nofollow" target="_blank">http://affiliates.membermouse.com/idevaffiliate.php?id=735</a>  * eLearning System for students: WP Courseware <a href="https://flyplugins.com/?fly=293" rel="nofollow" target="_blank">https://flyplugins.com/?fly=293</a>  * Video Editing: Techsmith Camtasia <a href="http://techsmith.z6rjha.net/vvGPv" rel="nofollow" target="_blank">http://techsmith.z6rjha.net/vvGPv</a> I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright <a href="https://www.ideatovalue.com/" rel="nofollow" target="_blank">https://www.ideatovalue.com</a>

Podcast S7E161: Tiffani Bova - Employee Experience leading to Customer Experience

Eric Barker

In this episode of the Idea to Value Podcast, we speak with bestselling author Eric Barker. Eric runs one of the most popular newsletters on the web to use science and psychology to improve your life, and I have been a fan for years. See the full episode at https://wp.me/p6pllj-1LU  #relationships #psychology #creativity #selfhelp #loneliness We speak about his new book Plays well with others: The Surprising Science Behind Why Everything You Know About Relationships Is (Mostly) Wrong, and the scientific insights we can all use to have stronger and healthier relationships.  Topics covered in this episode:  00:01:30 - Eric's background interest in philosophy and social sciences leading him to develop his blog and newsletter 00:04:45 - His first book Barking up the wrong tree looking into the maxims in life about success are not always true 00:07:15 - His new book, and what we can learn about strengthening relationships. What is a myth, and what has some science behind it? 00:09:30 - How the pandemic has made people more aware of the dangers of isolation, and how before the 19th century, loneliness was not a major issue. Loneliness is a deeply personal perception 00:15:00 - The issue with social media and parasocial relationships 00:17:00 - Having an improved social life, especially groups who know one another, has the equivalent positive benefit as  a salary raise of $150,000 00:19:30 - The best ways to build and deepen friendships, giving time and showing vulnerability 00:25:30 - How all of us are terrible at read what other people are thinking, and how to improve this 00:29:45 - How teams can build team dynamics for  trust and increased creativity 00:33:00 - People who submit the best ideas are the ones who  submit the most ideas 00:35:00 - The importance of doing exciting things with your partners. It is about quality of time together, not quantity of time together  Links mentioned in this episode:  Pre-order the book to get 25% more content on "How to be your best self": https://bakadesuyo.com/plays-well-with-others/ Eric's website and newsletter: https://bakadesuyo.com/  Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&amp;refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X   * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X   * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673   * Sharing &amp; List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue   * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/   * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ   * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735   * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293   * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In this episode of the <a href="https://www.ideatovalue.com/subscribe-idea-value-podcast/" rel="nofollow" target="_blank">Idea to Value Podcast</a>, we speak with bestselling author Eric Barker. Eric runs one of the most popular newsletters on the web to use science and psychology to improve your life, and I have been a fan for years. See the full episode at <a href="https://wp.me/p6pllj-1LU" rel="nofollow" target="_blank">https://wp.me/p6pllj-1LU</a> #relationships #psychology #creativity #selfhelp #loneliness We speak about his new book <a href="https://amzn.to/38W8u8n" rel="nofollow" target="_blank">Plays well with others: The Surprising Science Behind Why Everything You Know About Relationships Is (Mostly) Wrong</a>, and the scientific insights we can all use to have stronger and healthier relationships.  Topics covered in this episode: <ul> <li>00:01:30 - Eric's background interest in philosophy and social sciences leading him to develop his blog and newsletter</li> <li>00:04:45 - His first book <a href="https://amzn.to/388g4Nl" rel="nofollow" target="_blank">Barking up the wrong tree</a> looking into the maxims in life about success are not always true</li> <li>00:07:15 - His new book, and what we can learn about strengthening relationships. What is a myth, and what has some science behind it?</li> <li>00:09:30 - How the pandemic has made people more aware of the dangers of isolation, and how before the 19th century, loneliness was not a major issue. Loneliness is a deeply personal perception</li> <li>00:15:00 - The issue with social media and parasocial relationships</li> <li>00:17:00 - Having an improved social life, especially groups who know one another, has the equivalent positive benefit as  a salary raise of $150,000</li> <li>00:19:30 - The best ways to build and deepen friendships, giving time and showing vulnerability</li> <li>00:25:30 - How all of us are terrible at read what other people are thinking, and how to improve this</li> <li>00:29:45 - How teams can build team dynamics for <a href="https://www.ideatovalue.com/podc/nickskillicorn/2019/05/podcast-s2e36-amy-edmondson-creating-a-culture-of-psychological-safety/" rel="nofollow" target="_blank"> trust</a> and increased creativity</li> <li>00:33:00 - People who submit the best ideas are the ones who <a href="https://www.ideatovalue.com/crea/nickskillicorn/2021/09/the-best-ways-to-have-good-ideas-have-lots-of-bad-ideas/" rel="nofollow" target="_blank"> submit the most ideas</a></li> <li>00:35:00 - The importance of doing exciting things with your partners. It is about quality of time together, not quantity of time together</li> </ul> Links mentioned in this episode: <ul> <li>Pre-order the book to get 25% more content on "How to be your best self": <a href="https://bakadesuyo.com/plays-well-with-others/" rel="nofollow" target="_blank">https://bakadesuyo.com/plays-well-with-others/</a></li> <li>Eric's website and newsletter: <a href="https://bakadesuyo.com/" rel="nofollow" target="_blank">https://bakadesuyo.com/</a></li> </ul> Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at <a href="https://www.ideatovalue.com/all-access-pass-insider-secrets/" rel="nofollow" target="_blank">https://www.ideatovalue.com/all-access-pass-insider-secrets/</a> * Subscribe on iTunes to the Idea to Value Podcast: <a href="https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2" rel="nofollow" target="_blank">https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2</a> * Subscribe on Spotify to the Idea to Value Podcast: <a href="https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN" rel="nofollow" target="_blank">https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN</a> * Subscribe on Stitcher to the Idea to Value Podcast: <a href="http://www.stitcher.com/s?fid=129437&amp;refid=stpr" rel="nofollow" target="_blank">http://www.stitcher.com/s?fid=129437&amp;refid=stpr</a> * Subscribe on Google Podcasts to the Idea to Value Podcast: <a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw" rel="nofollow" target="_blank">https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw</a> Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) <a href="http://www.activecampaign.com/?_r=M17NLG2X" rel="nofollow" target="_blank">http://www.activecampaign.com/?_r=M17NLG2X</a>  * Best value web hosting: BlueHost WordPress <a href="http://www.activecampaign.com/?_r=M17NLG2X" rel="nofollow" target="_blank">http://www.activecampaign.com/?_r=M17NLG2X</a>  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) <a href="http://leadpages.pxf.io/c/1385771/390538/5673" rel="nofollow" target="_blank">http://leadpages.pxf.io/c/1385771/390538/5673</a>  * Sharing &amp; List building: Sumo (Free) <a href="https://sumo.com/?src=partner_ideatovalue" rel="nofollow" target="_blank">https://sumo.com/?src=partner_ideatovalue</a>  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart <a href="https://improvides--checkout.thrivecart.com/thrivecart-standard-account/" rel="nofollow" target="_blank">https://improvides--checkout.thrivecart.com/thrivecart-standard-account/</a>  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) <a href="https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ" rel="nofollow" target="_blank">https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ</a>  * Membership for protecting content: Membermouse (Free Trial) <a href="http://affiliates.membermouse.com/idevaffiliate.php?id=735" rel="nofollow" target="_blank">http://affiliates.membermouse.com/idevaffiliate.php?id=735</a>  * eLearning System for students: WP Courseware <a href="https://flyplugins.com/?fly=293" rel="nofollow" target="_blank">https://flyplugins.com/?fly=293</a>  * Video Editing: Techsmith Camtasia <a href="http://techsmith.z6rjha.net/vvGPv" rel="nofollow" target="_blank">http://techsmith.z6rjha.net/vvGPv</a> I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright <a href="https://www.ideatovalue.com/" rel="nofollow" target="_blank">https://www.ideatovalue.com</a>

Podcast S7E160: Eric Barker - Plays well with others

Margaret Webb

Divergent

In today's episode of the Idea to Value podcast, we speak with Dr Margaret Webb from the University of Melbourne. Together with her co-author Dr Simon Cropper and Jay Olson, they created and released the Divergent Association Task, a new method to estimate the divergent creative potential of someone based simply on them entering a few words into an online form. #divergent #creativity #test #podcast See the full episode at https://wp.me/p6pllj-1Ih This test has since exploded, with millions of people taking the test online, making it the largest research data source for creativity research currently active. In this episode, we speak about the foundation of the research, what the results show us, and what other creativity research Dr Webb is working on. Topics covered in this episode:  00:01:15 - Dr Webb's start in research about Mindsight, seeing patterns where none exist 00:02:45 - What the Divergent Association Task is and how it started 00:05:03 - The challenges with the current  manual methods of measuring creativity with  divergent thinking tests, and how the results of the DAT correlate very strongly with other creativity tests 00:10:30 - The DAT works by analysing how closely certain sets of words co-occur across the internet, and why listing unrelated words is so incredibly hard for the human brain 00:13:30 - Dr Webb's other research on creativity into  Aha Moments, and types of  personality like positive schizotipy  Links mentioned in this episode:  DAT test: https://www.datcreativity.com Dr Webb's faculty page: https://pursuit.unimelb.edu.au/individuals/dr-margaret-webb Dr Webb on Google Scholar: https://scholar.google.com/citations?user=A2H4TdkAAAAJ Dr Webb on Linkedin: https://www.linkedin.com/in/margaret-webb-22520565/  Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&amp;refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X   * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X   * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673   * Sharing &amp; List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue   * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/   * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ   * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735   * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293   * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In today's episode of the <a href="https://www.ideatovalue.com/subscribe-idea-value-podcast/" rel="nofollow" target="_blank">Idea to Value podcast</a>, we speak with Dr Margaret Webb from the University of Melbourne. Together with her co-author Dr Simon Cropper and Jay Olson, they created and released the <a href="https://www.datcreativity.com/" rel="nofollow" target="_blank">Divergent Association Task</a>, a new method to estimate the divergent creative potential of someone based simply on them entering a few words into an online form. #divergent #creativity #test #podcast See the full episode at <a href="https://wp.me/p6pllj-1Ih" rel="nofollow" target="_blank">https://wp.me/p6pllj-1Ih</a> This test has since exploded, with millions of people taking the test online, making it the <a href="https://www.pnas.org/doi/10.1073/pnas.2022340118" rel="nofollow" target="_blank">largest research data source</a> for creativity research currently active. In this episode, we speak about the foundation of the research, what the results show us, and what other creativity research Dr Webb is working on. Topics covered in this episode: <ul> <li>00:01:15 - Dr Webb's start in research about Mindsight, seeing patterns where none exist</li> <li>00:02:45 - What the Divergent Association Task is and how it started</li> <li>00:05:03 - The challenges with the current <a href="https://www.ideatovalue.com/crea/nickskillicorn/2021/10/creativity-tests-how-scientists-measure-creativity/" rel="nofollow" target="_blank"> manual methods of measuring creativity</a> with <a href="https://www.ideatovalue.com/crea/nickskillicorn/2021/11/what-is-divergent-thinking-vs-convergent-thinking/" rel="nofollow" target="_blank"> divergent thinking</a> tests, and how the results of the DAT correlate very strongly with other creativity tests</li> <li>00:10:30 - The DAT works by analysing how closely certain sets of words co-occur across the internet, and why listing unrelated words is so incredibly hard for the human brain</li> <li>00:13:30 - Dr Webb's other research on creativity into <a href="https://www.ideatovalue.com/crea/nickskillicorn/2021/06/creative-process-5-stages-which-ideas-go-through/" rel="nofollow" target="_blank"> Aha Moments</a>, and types of <a href="https://www.ideatovalue.com/crea/nickskillicorn/2022/03/the-creative-personality-which-of-the-big-5-personality-traits-is-associated-with-creativity/" rel="nofollow" target="_blank"> personality</a> like positive schizotipy</li> </ul> Links mentioned in this episode: <ul> <li>DAT test: <a href="https://www.datcreativity.com" rel="nofollow" target="_blank">https://www.datcreativity.com</a></li> <li>Dr Webb's faculty page: <a href="https://pursuit.unimelb.edu.au/individuals/dr-margaret-webb" rel="nofollow" target="_blank">https://pursuit.unimelb.edu.au/individuals/dr-margaret-webb</a></li> <li>Dr Webb on Google Scholar: <a href="https://scholar.google.com/citations?user=A2H4TdkAAAAJ" rel="nofollow" target="_blank">https://scholar.google.com/citations?user=A2H4TdkAAAAJ</a></li> <li>Dr Webb on Linkedin: <a href="https://www.linkedin.com/in/margaret-webb-22520565/" rel="nofollow" target="_blank">https://www.linkedin.com/in/margaret-webb-22520565/</a></li> </ul> Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at <a href="https://www.ideatovalue.com/all-access-pass-insider-secrets/" rel="nofollow" target="_blank">https://www.ideatovalue.com/all-access-pass-insider-secrets/</a> * Subscribe on iTunes to the Idea to Value Podcast: <a href="https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2" rel="nofollow" target="_blank">https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2</a> * Subscribe on Spotify to the Idea to Value Podcast: <a href="https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN" rel="nofollow" target="_blank">https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN</a> * Subscribe on Stitcher to the Idea to Value Podcast: <a href="http://www.stitcher.com/s?fid=129437&amp;refid=stpr" rel="nofollow" target="_blank">http://www.stitcher.com/s?fid=129437&amp;refid=stpr</a> * Subscribe on Google Podcasts to the Idea to Value Podcast: <a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw" rel="nofollow" target="_blank">https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw</a> Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) <a href="http://www.activecampaign.com/?_r=M17NLG2X" rel="nofollow" target="_blank">http://www.activecampaign.com/?_r=M17NLG2X</a>  * Best value web hosting: BlueHost WordPress <a href="http://www.activecampaign.com/?_r=M17NLG2X" rel="nofollow" target="_blank">http://www.activecampaign.com/?_r=M17NLG2X</a>  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) <a href="http://leadpages.pxf.io/c/1385771/390538/5673" rel="nofollow" target="_blank">http://leadpages.pxf.io/c/1385771/390538/5673</a>  * Sharing &amp; List building: Sumo (Free) <a href="https://sumo.com/?src=partner_ideatovalue" rel="nofollow" target="_blank">https://sumo.com/?src=partner_ideatovalue</a>  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart <a href="https://improvides--checkout.thrivecart.com/thrivecart-standard-account/" rel="nofollow" target="_blank">https://improvides--checkout.thrivecart.com/thrivecart-standard-account/</a>  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) <a href="https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ" rel="nofollow" target="_blank">https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ</a>  * Membership for protecting content: Membermouse (Free Trial) <a href="http://affiliates.membermouse.com/idevaffiliate.php?id=735" rel="nofollow" target="_blank">http://affiliates.membermouse.com/idevaffiliate.php?id=735</a>  * eLearning System for students: WP Courseware <a href="https://flyplugins.com/?fly=293" rel="nofollow" target="_blank">https://flyplugins.com/?fly=293</a>  * Video Editing: Techsmith Camtasia <a href="http://techsmith.z6rjha.net/vvGPv" rel="nofollow" target="_blank">http://techsmith.z6rjha.net/vvGPv</a> I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright <a href="https://www.ideatovalue.com/" rel="nofollow" target="_blank">https://www.ideatovalue.com</a>

Podcast S7E159: Margaret Webb - Divergent Association Task

Ayse Birsel

In this episode of the Idea to Value podcast, we speak with award winning designer Ayse Birsel. Ayse has been voted one of the most creative people in business by Fast Company, is a bestselling author, and has won international awards for designing everything from furniture to cars to toilet seats to vegetable peelers. Without knowing it, you are likely to have used something she has designed in your own life. See the full episode at https://wp.me/p6pllj-1LJ #podcast #design #designthinking #creativity #love We speak about her unique design process, how she approaches design challenges, and how to design a life you love. Topics covered in this episode:  00:01:30 - Ayse's journey to becoming a designer 00:03:30 - Her unique design process, based on her four steps of Deconstruction &amp; Reconstruction 00:06:30 - Empathy and understanding the needs of the customer, as well as optimism and collaboration 00:10:15 - How she feels challenge and frustration every morning when designing, and how to get over it, and why  showing up to do the work repeatedly is the sign of a true creative professional 00:14:00 - On whether her work has a "signature look" or not (talking about Dichotomy Resolution), and what is important in good design 00:17:00 - Her Book: Designing the Life you Love 00:23:30 - Research into what older people want out of their lives, and her upcoming book: Design the Long Life you Love 00:28:00 - Breaking preconceptions about what it means to love your life  Links mentioned in this episode:  Ayse's Linkedin: https://www.linkedin.com/in/aysebirsel/ Ayse's website: https://www.aysebirsel.com/ Ayse's newsletter: https://www.aysebirsel.com/newsletter Book: Design the life you Love: https://amzn.to/3vz53fF  Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&amp;refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X   * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X   * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673   * Sharing &amp; List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue   * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/   * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ   * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735   * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293   * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In this episode of the <a href="https://www.ideatovalue.com/subscribe-idea-value-podcast/" rel="nofollow" target="_blank">Idea to Value podcast</a>, we speak with award winning designer Ayse Birsel. Ayse has been voted one of the most creative people in business by Fast Company, is a bestselling author, and has won international awards for designing everything from furniture to cars to toilet seats to vegetable peelers. Without knowing it, you are likely to have used something she has designed in your own life. See the full episode at <a href="https://wp.me/p6pllj-1LJ" rel="nofollow" target="_blank">https://wp.me/p6pllj-1LJ</a> #podcast #design #designthinking #creativity #love We speak about her unique design process, how she approaches design challenges, and how to design a life you love. Topics covered in this episode: <ul> <li>00:01:30 - Ayse's journey to becoming a designer</li> <li>00:03:30 - Her unique design process, based on her four steps of Deconstruction &amp; Reconstruction</li> <li>00:06:30 - Empathy and understanding the needs of the customer, as well as optimism and collaboration</li> <li>00:10:15 - How she feels challenge and frustration every morning when designing, and how to get over it, and why <a href="https://www.ideatovalue.com/crea/nickskillicorn/2021/10/ideas-are-worth-nothing-without-execution/" rel="nofollow" target="_blank"> showing up to do the work</a> repeatedly is the sign of a true creative professional</li> <li>00:14:00 - On whether her work has a "signature look" or not (talking about Dichotomy Resolution), and what is important in good design</li> <li>00:17:00 - Her Book: Designing the Life you Love</li> <li>00:23:30 - Research into what older people want out of their lives, and her upcoming book: Design the Long Life you Love</li> <li>00:28:00 - Breaking preconceptions about what it means to love your life</li> </ul> Links mentioned in this episode: <ul> <li>Ayse's Linkedin: <a href="https://www.linkedin.com/in/aysebirsel/" rel="nofollow" target="_blank">https://www.linkedin.com/in/aysebirsel/</a></li> <li>Ayse's website: <a href="https://www.aysebirsel.com/" rel="nofollow" target="_blank">https://www.aysebirsel.com/</a></li> <li>Ayse's newsletter: <a href="https://www.aysebirsel.com/newsletter" rel="nofollow" target="_blank">https://www.aysebirsel.com/newsletter</a></li> <li>Book: Design the life you Love: <a href="https://amzn.to/3vz53fF" rel="nofollow" target="_blank">https://amzn.to/3vz53fF</a></li> </ul> Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at <a href="https://www.ideatovalue.com/all-access-pass-insider-secrets/" rel="nofollow" target="_blank">https://www.ideatovalue.com/all-access-pass-insider-secrets/</a> * Subscribe on iTunes to the Idea to Value Podcast: <a href="https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2" rel="nofollow" target="_blank">https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2</a> * Subscribe on Spotify to the Idea to Value Podcast: <a href="https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN" rel="nofollow" target="_blank">https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN</a> * Subscribe on Stitcher to the Idea to Value Podcast: <a href="http://www.stitcher.com/s?fid=129437&amp;refid=stpr" rel="nofollow" target="_blank">http://www.stitcher.com/s?fid=129437&amp;refid=stpr</a> * Subscribe on Google Podcasts to the Idea to Value Podcast: <a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw" rel="nofollow" target="_blank">https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw</a> Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) <a href="http://www.activecampaign.com/?_r=M17NLG2X" rel="nofollow" target="_blank">http://www.activecampaign.com/?_r=M17NLG2X</a>  * Best value web hosting: BlueHost WordPress <a href="http://www.activecampaign.com/?_r=M17NLG2X" rel="nofollow" target="_blank">http://www.activecampaign.com/?_r=M17NLG2X</a>  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) <a href="http://leadpages.pxf.io/c/1385771/390538/5673" rel="nofollow" target="_blank">http://leadpages.pxf.io/c/1385771/390538/5673</a>  * Sharing &amp; List building: Sumo (Free) <a href="https://sumo.com/?src=partner_ideatovalue" rel="nofollow" target="_blank">https://sumo.com/?src=partner_ideatovalue</a>  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart <a href="https://improvides--checkout.thrivecart.com/thrivecart-standard-account/" rel="nofollow" target="_blank">https://improvides--checkout.thrivecart.com/thrivecart-standard-account/</a>  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) <a href="https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ" rel="nofollow" target="_blank">https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ</a>  * Membership for protecting content: Membermouse (Free Trial) <a href="http://affiliates.membermouse.com/idevaffiliate.php?id=735" rel="nofollow" target="_blank">http://affiliates.membermouse.com/idevaffiliate.php?id=735</a>  * eLearning System for students: WP Courseware <a href="https://flyplugins.com/?fly=293" rel="nofollow" target="_blank">https://flyplugins.com/?fly=293</a>  * Video Editing: Techsmith Camtasia <a href="http://techsmith.z6rjha.net/vvGPv" rel="nofollow" target="_blank">http://techsmith.z6rjha.net/vvGPv</a> I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright <a href="https://www.ideatovalue.com/" rel="nofollow" target="_blank">https://www.ideatovalue.com</a>

Podcast S7E158: Ayse Birsel - Design the life you love

In today's episode of the Idea to Value podcast, we speak with Paul Ruppert. Paul is a veteran of the Telecommunications industry, and his companies have helped bring breakthrough technologies like worldwide mobile calling and SMS to the masses. See the full episode at https://wp.me/p6pllj-1LG #telecomms #innovation #podcast In this interview, we speak about what it takes for companies to innovate in new markets, the challenges with new technology and whether you are better off being a  first mover or fast follower. Apologies about any sound quality issues. Topics covered in this episode:  00:01:30 - Paul's journey helping to launch the company that became AT&amp;T in America, and then at the company which brought SMS to the next level 00:04:45 - What it was like innovating in an industry when the technology was only just being developed 00:10:45 - The advantage of bringing in ideas from outside, as well as developing your own innovations internally at the same time 00:13:00 - How do you convince Venture Capital to invest millions in a new idea, with a view on growth 00:16:00 - Instead of going  Zero to One, aiming for going from Zero to a Billion 00:19:30 - The work which Paul is currently doing around messaging and CPAAS 00:22:00 - Is your company a predator or bait, when it comes to acquisitions?  Links mentioned in this episode:  Paul's Linkedin: https://www.linkedin.com/in/paulruppertintl  Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&amp;refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X   * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X   * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673   * Sharing &amp; List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue   * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/   * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ   * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735   * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293   * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In today's episode of the <a href="https://www.ideatovalue.com/subscribe-idea-value-podcast/" rel="nofollow" target="_blank">Idea to Value podcast</a>, we speak with Paul Ruppert. Paul is a veteran of the Telecommunications industry, and his companies have helped bring breakthrough technologies like worldwide mobile calling and SMS to the masses. See the full episode at <a href="https://wp.me/p6pllj-1LG" rel="nofollow" target="_blank">https://wp.me/p6pllj-1LG</a> #telecomms #innovation #podcast In this interview, we speak about what it takes for companies to innovate in new markets, the challenges with new technology and whether you are better off being a <a href="https://www.ideatovalue.com/inno/nickskillicorn/2022/04/first-mover-or-fast-follower-which-is-the-right-innovation-strategy-for-you/" rel="nofollow" target="_blank"> first mover or fast follower</a>. Apologies about any sound quality issues. Topics covered in this episode: <ul> <li>00:01:30 - Paul's journey helping to launch the company that became AT&amp;T in America, and then at the company which brought SMS to the next level</li> <li>00:04:45 - What it was like innovating in an industry when the technology was only just being developed</li> <li>00:10:45 - The advantage of bringing in ideas from outside, as well as developing your own innovations internally at the same time</li> <li>00:13:00 - How do you convince Venture Capital to invest millions in a new idea, with a view on growth</li> <li>00:16:00 - Instead of going <a href="https://www.ideatovalue.com/inno/nickskillicorn/2022/03/zero-to-one-vs-one-to-1000/" rel="nofollow" target="_blank"> Zero to One</a>, aiming for going from Zero to a Billion</li> <li>00:19:30 - The work which Paul is currently doing around messaging and CPAAS</li> <li>00:22:00 - Is your company a predator or bait, when it comes to acquisitions?</li> </ul> Links mentioned in this episode: <ul> <li>Paul's Linkedin: <a href="https://www.linkedin.com/in/paulruppertintl" rel="nofollow" target="_blank">https://www.linkedin.com/in/paulruppertintl</a></li> </ul> Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at <a href="https://www.ideatovalue.com/all-access-pass-insider-secrets/" rel="nofollow" target="_blank">https://www.ideatovalue.com/all-access-pass-insider-secrets/</a> * Subscribe on iTunes to the Idea to Value Podcast: <a href="https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2" rel="nofollow" target="_blank">https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2</a> * Subscribe on Spotify to the Idea to Value Podcast: <a href="https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN" rel="nofollow" target="_blank">https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN</a> * Subscribe on Stitcher to the Idea to Value Podcast: <a href="http://www.stitcher.com/s?fid=129437&amp;refid=stpr" rel="nofollow" target="_blank">http://www.stitcher.com/s?fid=129437&amp;refid=stpr</a> * Subscribe on Google Podcasts to the Idea to Value Podcast: <a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw" rel="nofollow" target="_blank">https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw</a> Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) <a href="http://www.activecampaign.com/?_r=M17NLG2X" rel="nofollow" target="_blank">http://www.activecampaign.com/?_r=M17NLG2X</a>  * Best value web hosting: BlueHost WordPress <a href="http://www.activecampaign.com/?_r=M17NLG2X" rel="nofollow" target="_blank">http://www.activecampaign.com/?_r=M17NLG2X</a>  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) <a href="http://leadpages.pxf.io/c/1385771/390538/5673" rel="nofollow" target="_blank">http://leadpages.pxf.io/c/1385771/390538/5673</a>  * Sharing &amp; List building: Sumo (Free) <a href="https://sumo.com/?src=partner_ideatovalue" rel="nofollow" target="_blank">https://sumo.com/?src=partner_ideatovalue</a>  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart <a href="https://improvides--checkout.thrivecart.com/thrivecart-standard-account/" rel="nofollow" target="_blank">https://improvides--checkout.thrivecart.com/thrivecart-standard-account/</a>  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) <a href="https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ" rel="nofollow" target="_blank">https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ</a>  * Membership for protecting content: Membermouse (Free Trial) <a href="http://affiliates.membermouse.com/idevaffiliate.php?id=735" rel="nofollow" target="_blank">http://affiliates.membermouse.com/idevaffiliate.php?id=735</a>  * eLearning System for students: WP Courseware <a href="https://flyplugins.com/?fly=293" rel="nofollow" target="_blank">https://flyplugins.com/?fly=293</a>  * Video Editing: Techsmith Camtasia <a href="http://techsmith.z6rjha.net/vvGPv" rel="nofollow" target="_blank">http://techsmith.z6rjha.net/vvGPv</a> I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright <a href="https://www.ideatovalue.com/" rel="nofollow" target="_blank">https://www.ideatovalue.com</a>

Podcast S7E157: Paul Ruppert - How the 1990s telecomms industry drove innovation

Andy Binns

In today's episode of the Idea to Value Podcast, we speak with Andy Binns, Co-Founder of Change Logic and author of Corporate Explorer: How corporations can beat startups at the innovation game. See the full episode at https://wp.me/p6pllj-1Lr  #podcast #innovation #disruption Andy has worked as a strategic advisor to Leaders for decades, with experience at McKinsey, IBM and now Change Logic. We speak about the myth of only startups being able to innovate, and what it takes for large corporations to be able to execute disruptive innovations. Topics covered in this episode:  00:01:30 - Andy's background with IBM's Emerging Business opportunities, and how this brought him to the idea that corporations can innovate better than startups 00:04:15 - Where the myth that large corporations cannot innovate comes from 00:07:00 - How  survivorship and  confirmation bias make people forget all the startups who tried but failed, and how corporations should not try to copy startups 00:08:30 - How LexisNexis innovated to create an entirely new business model 00:11:00 - You need different capabilities to execute  disruptive and transformational innovations, rather than incremental improvements 00:12:30 - Insights from  Steve Blank on running an  ambidextrous organisation, and it not just being about  exploring vs exploiting 00:18:00 - The importance of social capital and overcoming  corporate antibodies 00:22:00 - Two case studies of a company which successfully and unsuccessfully attempted to disrupt themselves  Links mentioned in this episode:  Book Link: https://www.thecorporateexplorer.com Change Logic: https://www.changelogic.com  Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&amp;refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X   * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X   * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673   * Sharing &amp; List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue   * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/   * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ   * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735   * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293   * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In today's episode of the <a href="https://www.ideatovalue.com/subscribe-idea-value-podcast/" rel="nofollow" target="_blank">Idea to Value Podcast</a>, we speak with Andy Binns, Co-Founder of Change Logic and author of <a href="https://amzn.to/3JaDNsx" rel="nofollow" target="_blank">Corporate Explorer: How corporations can beat startups at the innovation game</a>. See the full episode at <a href="https://wp.me/p6pllj-1Lr" rel="nofollow" target="_blank">https://wp.me/p6pllj-1Lr</a> #podcast #innovation #disruption Andy has worked as a strategic advisor to Leaders for decades, with experience at McKinsey, IBM and now Change Logic. We speak about the myth of only startups being able to innovate, and what it takes for large corporations to be able to execute disruptive innovations. Topics covered in this episode: <ul> <li>00:01:30 - Andy's background with IBM's Emerging Business opportunities, and how this brought him to the idea that corporations can innovate better than startups</li> <li>00:04:15 - Where the myth that large corporations cannot innovate comes from</li> <li>00:07:00 - How <a href="https://www.ideatovalue.com/inno/nickskillicorn/2021/02/survivorship-bias/" rel="nofollow" target="_blank"> survivorship</a> and <a href="https://www.ideatovalue.com/curi/nickskillicorn/2021/11/confirmation-bias-looking-for-information-to-prove-you-are-right/" rel="nofollow" target="_blank"> confirmation bias</a> make people forget all the startups who tried but failed, and how corporations should not try to copy startups</li> <li>00:08:30 - How LexisNexis innovated to create an entirely new business model</li> <li>00:11:00 - You need different capabilities to execute <a href="https://www.ideatovalue.com/inno/nickskillicorn/2021/01/what-is-the-ambition-matrix-and-how-does-it-work-as-part-of-an-innovation-portfolio/" rel="nofollow" target="_blank"> disruptive and transformational innovations</a>, rather than incremental improvements</li> <li>00:12:30 - Insights from <a href="https://www.ideatovalue.com/podc/nickskillicorn/2020/07/podcast-s3e67-steve-blank-history-and-lessons-of-the-lean-startup-method/" rel="nofollow" target="_blank"> Steve Blank</a> on running an <a href="https://www.ideatovalue.com/inno/nickskillicorn/2022/01/ambidextrous-organisations-where-innovation-should-sit-in-an-organisation/" rel="nofollow" target="_blank"> ambidextrous organisation</a>, and it not just being about <a href="https://www.ideatovalue.com/inno/nickskillicorn/2021/10/exploitation-pays-your-salary-while-exploration-pays-your-pension/" rel="nofollow" target="_blank"> exploring vs exploiting</a></li> <li>00:18:00 - The importance of social capital and overcoming <a href="https://www.ideatovalue.com/inno/nickskillicorn/2022/01/8-types-of-corporate-antibodies/" rel="nofollow" target="_blank"> corporate antibodies</a></li> <li>00:22:00 - Two case studies of a company which successfully and unsuccessfully attempted to disrupt themselves</li> </ul> Links mentioned in this episode: <ul> <li>Book Link: <a href="https://www.thecorporateexplorer.com" rel="nofollow" target="_blank">https://www.thecorporateexplorer.com</a></li> <li>Change Logic: <a href="https://www.changelogic.com" rel="nofollow" target="_blank">https://www.changelogic.com</a></li> </ul> Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at <a href="https://www.ideatovalue.com/all-access-pass-insider-secrets/" rel="nofollow" target="_blank">https://www.ideatovalue.com/all-access-pass-insider-secrets/</a> * Subscribe on iTunes to the Idea to Value Podcast: <a href="https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2" rel="nofollow" target="_blank">https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2</a> * Subscribe on Spotify to the Idea to Value Podcast: <a href="https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN" rel="nofollow" target="_blank">https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN</a> * Subscribe on Stitcher to the Idea to Value Podcast: <a href="http://www.stitcher.com/s?fid=129437&amp;refid=stpr" rel="nofollow" target="_blank">http://www.stitcher.com/s?fid=129437&amp;refid=stpr</a> * Subscribe on Google Podcasts to the Idea to Value Podcast: <a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw" rel="nofollow" target="_blank">https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw</a> Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) <a href="http://www.activecampaign.com/?_r=M17NLG2X" rel="nofollow" target="_blank">http://www.activecampaign.com/?_r=M17NLG2X</a>  * Best value web hosting: BlueHost WordPress <a href="http://www.activecampaign.com/?_r=M17NLG2X" rel="nofollow" target="_blank">http://www.activecampaign.com/?_r=M17NLG2X</a>  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) <a href="http://leadpages.pxf.io/c/1385771/390538/5673" rel="nofollow" target="_blank">http://leadpages.pxf.io/c/1385771/390538/5673</a>  * Sharing &amp; List building: Sumo (Free) <a href="https://sumo.com/?src=partner_ideatovalue" rel="nofollow" target="_blank">https://sumo.com/?src=partner_ideatovalue</a>  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart <a href="https://improvides--checkout.thrivecart.com/thrivecart-standard-account/" rel="nofollow" target="_blank">https://improvides--checkout.thrivecart.com/thrivecart-standard-account/</a>  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) <a href="https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ" rel="nofollow" target="_blank">https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ</a>  * Membership for protecting content: Membermouse (Free Trial) <a href="http://affiliates.membermouse.com/idevaffiliate.php?id=735" rel="nofollow" target="_blank">http://affiliates.membermouse.com/idevaffiliate.php?id=735</a>  * eLearning System for students: WP Courseware <a href="https://flyplugins.com/?fly=293" rel="nofollow" target="_blank">https://flyplugins.com/?fly=293</a>  * Video Editing: Techsmith Camtasia <a href="http://techsmith.z6rjha.net/vvGPv" rel="nofollow" target="_blank">http://techsmith.z6rjha.net/vvGPv</a> I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright <a href="https://www.ideatovalue.com/" rel="nofollow" target="_blank">https://www.ideatovalue.com</a>

Podcast S7E156: Andy Binns - How corporations can beat startups at innovation

Welcome to the Idea to Value podcast, where in every episode we highlight the latest insights into creativity and innovation from experts across the world. I’m your host Nick Skillicorn, I care about the evidence behind what makes ideas happen, and I have already helped thousands of people like you through my unique insights into recent scientific findings of how creativity works. I also show you how to turbocharge innovation programmes so they can finally deliver on the value and ideas you’ve been struggling to execute. Get your free training on how creativity can be improved by registering at https://www.ideatovalue.com

Welcome to the Idea to Value podcast, where in every episode we highlight the latest insights into creativity and innovation from experts across the world. I’m your host Nick Skillicorn, I care about the evidence behind what makes ideas happen, and I have already helped thousands of people like you through my unique insights into recent scientific findings of how creativity works. I also show you how to turbocharge innovation programmes so they can finally deliver on the value and ideas you’ve been struggling to execute. Get your free training on how creativity can be improved by registering at <a href="https://www.ideatovalue.com" rel="nofollow" target="_blank">https://www.ideatovalue.com</a>

Idea to Value - Creativity and Innovation with Nick Skillicorn

In this episode of the Idea to Value Podcast, we speak with Deloitte Product and Service Design Director Bryan Hoedemaeckers, about one of Deloitte's newest initiatives the foster an innovative spirit in the company: the Dreamatorium. See the full article at  https://www.ideatovalue.com/podc/nickskillicorn/2019/03/podcast-s2e32-bryan-hoedemaeckers-what-is-a-dreamatorium/  Rather than being a place of fantasy, the Dreamatorium is a place to connect, tinker, and dream big, with innovation as a consequence. We discuss the reason so many innovation labs fail in companies, and how your company could set up its own Dreamatorium using the innovative skills already within your staff. Topics discussed in this episode: 00:01:45 - The history of getting people to connect with new technologies like (3D Printers) at the Dreamatorium 00:03:30 - The problem with innovation labs where the only people who are allowed to touch the machines are the cleaners 00:04:45 - The only investment required to run a Dreamatorium session is for beer and wine. People bring their own technology they are tinkering with from home, and then people getting their hands dirty 00:07:45 - How informal events like this can naturally result in client offerings 00:10:00 - The issue with corporate innovation labs is that they are more like a museum than a laboratory 00:12:00 - Giving people access to technology which staff are already working on themselves, thereby requiring no budget Links from this episode: * Bryan's Linkedin Profile: https://www.linkedin.com/in/bryanhoedemaeckers/   * Dreamatorium history, photos and examples:  https://medium.com/design-for-business/what-is-this-dreamatorium-you-speak-of-33a5531c7f35   * Cold Drip Coffee: https://colddrip.co/  Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/  * Subscribe on iTunes to the Idea to Value Podcast:  https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2   * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&amp;refid=stpr    * Subscribe on Google Play to the Idea to Value Podcast:  https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16 

In this episode of the Idea to Value Podcast, we speak with Deloitte Product and Service Design Director Bryan Hoedemaeckers, about one of Deloitte's newest initiatives the foster an innovative spirit in the company: the Dreamatorium. See the full article at <a href="https://www.ideatovalue.com/podc/nickskillicorn/2019/03/podcast-s2e32-bryan-hoedemaeckers-what-is-a-dreamatorium/" rel="nofollow" target="_blank"> https://www.ideatovalue.com/podc/nickskillicorn/2019/03/podcast-s2e32-bryan-hoedemaeckers-what-is-a-dreamatorium/</a> Rather than being a place of fantasy, the Dreamatorium is a place to connect, tinker, and dream big, with innovation as a consequence. We discuss the reason so many innovation labs fail in companies, and how your company could set up its own Dreamatorium using the innovative skills already within your staff. Topics discussed in this episode: 00:01:45 - The history of getting people to connect with new technologies like (3D Printers) at the Dreamatorium 00:03:30 - The problem with innovation labs where the only people who are allowed to touch the machines are the cleaners 00:04:45 - The only investment required to run a Dreamatorium session is for beer and wine. People bring their own technology they are tinkering with from home, and then people getting their hands dirty 00:07:45 - How informal events like this can naturally result in client offerings 00:10:00 - The issue with corporate innovation labs is that they are more like a museum than a laboratory 00:12:00 - Giving people access to technology which staff are already working on themselves, thereby requiring no budget Links from this episode: * Bryan's Linkedin Profile: <a href="https://www.linkedin.com/in/bryanhoedemaeckers/" rel="nofollow" target="_blank">https://www.linkedin.com/in/bryanhoedemaeckers/</a>  * Dreamatorium history, photos and examples: <a href="https://medium.com/design-for-business/what-is-this-dreamatorium-you-speak-of-33a5531c7f35" rel="nofollow" target="_blank"> https://medium.com/design-for-business/what-is-this-dreamatorium-you-speak-of-33a5531c7f35</a>  * Cold Drip Coffee: <a href="https://colddrip.co/" rel="nofollow" target="_blank">https://colddrip.co/</a> Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at <a href="https://www.ideatovalue.com/all-access-pass-insider-secrets/" rel="nofollow" target="_blank">https://www.ideatovalue.com/all-access-pass-insider-secrets/</a> * Subscribe on iTunes to the Idea to Value Podcast: <a href="https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2" rel="nofollow" target="_blank"> https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2</a>  * Subscribe on Stitcher to the Idea to Value Podcast: <a href="http://www.stitcher.com/s?fid=129437&amp;refid=stpr" rel="nofollow" target="_blank">http://www.stitcher.com/s?fid=129437&amp;refid=stpr </a>  * Subscribe on Google Play to the Idea to Value Podcast: <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16" rel="nofollow" target="_blank"> https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16</a>

Podcast S2E32 Bryan Hoedemaeckers - What is a Dreamatorium

Duncan Wardle

Today, we are speaking with the former Head of Innovation and Creativity at Disney, Duncan Wardle. Can you imagine a job title more closely related to creativity than that? Read the full article at https://www.ideatovalue.com/podc/nickskillicorn/2019/06/podcast-s2e37-duncan-wardle-the-former-head-of-innovation-and-creativity-at-disney/  We speak about what it takes for companies to become more innovative, how ideas are developed at Disney and Pixar, and why companies need to embrace creativity to prevent themselves from becoming disrupted in the coming decade. Topics covered in today's episode:  00:01:15 - How Duncan got started at Disney, working on public relations and sending Buzz Lightyear into space 00:04:30 - Why "lack of time to think" was listed as the biggest barrier to innovation at Disney 00:05:30 - The four models they tried to bring innovation into the company 00:07:30 - Creating a toolkit for innovation 00:09:00 - Why "purpose" will be more important than "product" in the coming generations 00:11:00 - How Disney asked "How can we solve our customer's biggest pain points?" 00:15:00 - The power of reframing challenges to unlock new ways to generate ideas 00:17:00 - The usefulness of a naive expert 00:20:00 - The power of asking "WHY?" 00:23:00 - The way your brain works on developing ideas, and why it needs time to think 00:26:15 - The danger of shooting down ideas too early, and how to make ideas  00:31:00 - The importance of perseverance   Links mentioned in this episode: Duncan Wardle's website: https://duncanwardle.com/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast:  https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&amp;refid=stpr  * Subscribe on Google Play to the Idea to Value Podcast:  https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

Today, we are speaking with the former Head of Innovation and Creativity at Disney, Duncan Wardle. Can you imagine a job title more closely related to creativity than that? Read the full article at <a href="https://www.ideatovalue.com/podc/nickskillicorn/2019/06/podcast-s2e37-duncan-wardle-the-former-head-of-innovation-and-creativity-at-disney/" rel="nofollow" target="_blank">https://www.ideatovalue.com/podc/nickskillicorn/2019/06/podcast-s2e37-duncan-wardle-the-former-head-of-innovation-and-creativity-at-disney/</a> We speak about what it takes for companies to become more innovative, how ideas are developed at Disney and Pixar, and why companies need to embrace creativity to prevent themselves from becoming disrupted in the coming decade. Topics covered in today's episode: <ul> <li>00:01:15 - How Duncan got started at Disney, working on public relations and sending Buzz Lightyear into space</li> <li>00:04:30 - Why "lack of time to think" was listed as the biggest barrier to innovation at Disney</li> <li>00:05:30 - The four models they tried to bring innovation into the company</li> <li>00:07:30 - Creating a toolkit for innovation</li> <li>00:09:00 - Why "purpose" will be more important than "product" in the coming generations</li> <li>00:11:00 - How Disney asked "How can we solve our customer's biggest pain points?"</li> <li>00:15:00 - The power of reframing challenges to unlock new ways to generate ideas</li> <li>00:17:00 - The usefulness of a naive expert</li> <li>00:20:00 - The power of asking "WHY?"</li> <li>00:23:00 - The way your brain works on developing ideas, and why it needs time to think</li> <li>00:26:15 - The danger of shooting down ideas too early, and how to make ideas </li> <li>00:31:00 - The importance of perseverance </li> </ul> Links mentioned in this episode: Duncan Wardle's website: <a href="https://duncanwardle.com/" rel="nofollow" target="_blank">https://duncanwardle.com/</a> Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at <a href="https://www.ideatovalue.com/all-access-pass-insider-secrets/" rel="nofollow" target="_blank">https://www.ideatovalue.com/all-access-pass-insider-secrets/</a> * Subscribe on iTunes to the Idea to Value Podcast: <a href="https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2" rel="nofollow" target="_blank"> https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2</a> * Subscribe on Stitcher to the Idea to Value Podcast: <a href="http://www.stitcher.com/s?fid=129437&amp;refid=stpr" rel="nofollow" target="_blank">http://www.stitcher.com/s?fid=129437&amp;refid=stpr</a> * Subscribe on Google Play to the Idea to Value Podcast: <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16" rel="nofollow" target="_blank"> https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16</a>

Podcast S2E37: Duncan Wardle – The former Head of Innovation and Creativity at Disney

Have you ever struggled to come up with an idea while you were at your desk? Then later on getting an amazing idea when you were doing something relaxing? It is something that happens to millions of people every day. Check out the video above to find out why. But why does it happen? There are two types of creativity which the brain cycles through:  Convergent thinking: Where the brain has to improve and refine ideas through a series of small conscious steps Divergent thinking: Where the brain forms random connections between pieces of existing knowledge to come up with highly original new ideas  For more insights on the science and research sources on why this happens, check out the original article here:  https://www.ideatovalue.com/crea/nickskillicorn/2019/02/why-do-you-get-your-best-ideas-in-the-shower/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/  * Subscribe on iTunes to the Idea to Value Podcast:  https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2   * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&amp;refid=stpr   * Subscribe on Google Play to the Idea to Value Podcast:  https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16 

Have you ever struggled to come up with an idea while you were at your desk? Then later on getting an amazing idea when you were doing something relaxing? It is something that happens to millions of people every day. Check out the video above to find out why. But why does it happen? There are two types of creativity which the brain cycles through: <ol> <li>Convergent thinking: Where the brain has to improve and refine ideas through a series of small conscious steps</li> <li>Divergent thinking: Where the brain forms random connections between pieces of existing knowledge to come up with highly original new ideas</li> </ol> For more insights on the science and research sources on why this happens, check out the original article here: <a href="https://www.ideatovalue.com/crea/nickskillicorn/2019/02/why-do-you-get-your-best-ideas-in-the-shower/" rel="nofollow" target="_blank"> https://www.ideatovalue.com/crea/nickskillicorn/2019/02/why-do-you-get-your-best-ideas-in-the-shower/</a> Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at <a href="https://www.ideatovalue.com/" rel="nofollow" target="_blank">https://www.ideatovalue.com/</a> * Subscribe on iTunes to the Idea to Value Podcast: <a href="https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2" rel="nofollow" target="_blank"> https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2</a>  * Subscribe on Stitcher to the Idea to Value Podcast: <a href="http://www.stitcher.com/s?fid=129437&amp;refid=stpr" rel="nofollow" target="_blank">http://www.stitcher.com/s?fid=129437&amp;refid=stpr</a>  * Subscribe on Google Play to the Idea to Value Podcast: <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16" rel="nofollow" target="_blank"> https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16</a>

Why do you get your best ideas in the shower?

Taylor Ryan

In today's episode of the idea to value podcast, we speak with Taylor Ryan, CMO of Valuer.ai, about the benefits that both corporations and startups can get from collaborating. We discuss what it takes for startups to succeed with their innovation efforts and the danger of large established corporations from assuming that they won't be disrupted. Read the full article at https://www.ideatovalue.com/podc/nickskillicorn/2019/05/podcast-s2e35-taylor-ryan-how-corporations-and-start-ups-benefit-from-collaboration/  Topics covered in this episode:  00:01:00 - Why corporations are starting to see the value in working with startups 00:03:00 - The problem with projects in large companies to build capabilities, compared to founders who have already established how to solve a problem 00:05:30 - What happens within Google X: People are given bonuses for killing projects 00:06:45 - Why startup founders are often worried about collaborating with corporations 00:08:15 - How to find out what would bring major benefits within your teams 00:10:15 - Collaboration doesn't finish once the introduction is made 00:13:00 - How large companies are being disrupted. Your company is only one startup away from becoming irrelevant 00:14:30 - Taylor's own experience as a founder. Optimising his time has paid dividends 00:17:30 - Advice on startups themselves can improve their innovation success rate  Links mentioned in this episode:  Valuer.ai: https://valuer.ai/ Taylor's Linkedin Profile: https://www.linkedin.com/in/taylorryan/  Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast:  https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&amp;refid=stpr  * Subscribe on Google Play to the Idea to Value Podcast:  https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

In today's episode of the idea to value podcast, we speak with Taylor Ryan, CMO of <a href="http://Valuer.ai" rel="nofollow" target="_blank">Valuer.ai</a>, about the benefits that both corporations and startups can get from collaborating. We discuss what it takes for startups to succeed with their innovation efforts and the danger of large established corporations from assuming that they won't be disrupted. Read the full article at <a href="https://www.ideatovalue.com/podc/nickskillicorn/2019/05/podcast-s2e35-taylor-ryan-how-corporations-and-start-ups-benefit-from-collaboration/" rel="nofollow" target="_blank">https://www.ideatovalue.com/podc/nickskillicorn/2019/05/podcast-s2e35-taylor-ryan-how-corporations-and-start-ups-benefit-from-collaboration/</a>  Topics covered in this episode: <ul> <li>00:01:00 - Why corporations are starting to see the value in working with startups</li> <li>00:03:00 - The problem with projects in large companies to build capabilities, compared to founders who have already established how to solve a problem</li> <li>00:05:30 - What happens within Google X: People are given bonuses for killing projects</li> <li>00:06:45 - Why startup founders are often worried about collaborating with corporations</li> <li>00:08:15 - How to find out what would bring major benefits within your teams</li> <li>00:10:15 - Collaboration doesn't finish once the introduction is made</li> <li>00:13:00 - How large companies are being disrupted. Your company is only one startup away from becoming irrelevant</li> <li>00:14:30 - Taylor's own experience as a founder. Optimising his time has paid dividends</li> <li>00:17:30 - Advice on startups themselves can improve their innovation success rate</li> </ul> Links mentioned in this episode: <ul> <li><a href="http://Valuer.ai" rel="nofollow" target="_blank">Valuer.ai</a>: <a href="https://valuer.ai/" rel="nofollow" target="_blank">https://valuer.ai/</a></li> <li>Taylor's Linkedin Profile: <a href="https://www.linkedin.com/in/taylorryan/" rel="nofollow" target="_blank">https://www.linkedin.com/in/taylorryan/</a></li> </ul> Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at <a href="https://www.ideatovalue.com/all-access-pass-insider-secrets/" rel="nofollow" target="_blank">https://www.ideatovalue.com/all-access-pass-insider-secrets/</a> * Subscribe on iTunes to the Idea to Value Podcast: <a href="https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2" rel="nofollow" target="_blank"> https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2</a> * Subscribe on Stitcher to the Idea to Value Podcast: <a href="http://www.stitcher.com/s?fid=129437&amp;refid=stpr" rel="nofollow" target="_blank">http://www.stitcher.com/s?fid=129437&amp;refid=stpr</a> * Subscribe on Google Play to the Idea to Value Podcast: <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16" rel="nofollow" target="_blank"> https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16</a>

S2E25: Taylor Ryan - How corporations and Start-ups benefit from collaboration

Many people are scared of doing things which they used to love, but stopped doing when things got in the way. They are worried that they won't be as good as they used to be, that it will be harder than it used to be, that their performance won't be good anymore, that it will make them feel bad, or even worse, embarrass themselves in front of others (especially those who are already better than them). Here, I tell my embarrassing story about when this most recently happened to me (when I was hit in the face by a volleyball). And then I share my advice on how to overcome this fear of restarting something, in order to continue developing your creativity. Original article and in-depth advice:  https://www.ideatovalue.com/crea/nickskillicorn/2019/02/what-getting-hit-in-the-face-by-a-volleyball-taught-me-about-creativity/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/  * Subscribe on iTunes to the Idea to Value Podcast:  https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2   * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&amp;refid=stpr   * Subscribe on Google Play to the Idea to Value Podcast:  https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16 

Many people are scared of doing things which they used to love, but stopped doing when things got in the way. They are worried that they won't be as good as they used to be, that it will be harder than it used to be, that their performance won't be good anymore, that it will make them feel bad, or even worse, embarrass themselves in front of others (especially those who are already better than them). Here, I tell my embarrassing story about when this most recently happened to me (when I was hit in the face by a volleyball). And then I share my advice on how to overcome this fear of restarting something, in order to continue developing your creativity. Original article and in-depth advice: <a href="https://www.ideatovalue.com/crea/nickskillicorn/2019/02/what-getting-hit-in-the-face-by-a-volleyball-taught-me-about-creativity/" rel="nofollow" target="_blank"> https://www.ideatovalue.com/crea/nickskillicorn/2019/02/what-getting-hit-in-the-face-by-a-volleyball-taught-me-about-creativity/</a> Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at <a href="https://www.ideatovalue.com/" rel="nofollow" target="_blank">https://www.ideatovalue.com/</a> * Subscribe on iTunes to the Idea to Value Podcast: <a href="https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2" rel="nofollow" target="_blank"> https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2</a>  * Subscribe on Stitcher to the Idea to Value Podcast: <a href="http://www.stitcher.com/s?fid=129437&amp;refid=stpr" rel="nofollow" target="_blank">http://www.stitcher.com/s?fid=129437&amp;refid=stpr</a>  * Subscribe on Google Play to the Idea to Value Podcast: <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16" rel="nofollow" target="_blank"> https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16</a>

What getting hit in the face by a volleyball taught me about creativity

Catherine Orer

In today's episode of the Idea to Value Podcast, we speak with Catherine Orer about what it takes for artists to raise the value of their work. See the full episode here: https://www.ideatovalue.com/podc/nickskillicorn/2019/05/podcast-s2e34-catherine-orer-how-artists-can-raise-the-value-of-their-work/  We cover several areas, including what sort of research artists need to undertake to understand what the market is willing to pay, determining their own vision of what they want their art to be, and overcoming the fear of the "business side" of things to be able to actually make their art into a sustainable, profitable business. Topics covered in today's episode:  00:02:00 - What working at one of the world's largest auction houses taught her about selling fine art 00:04:00 - The secrets of why "perception is reality" in getting millions of dollars for art 00:06:15 - The challenge of transparency in determining art value 00:07:30 - How artists need to ask themselves where they want to position themselves 00:09:00 - Why most artists aren't willing to do market research 00:11:00 - The importance of understanding what type of art your market is willing to pay for 00:12:00 - The new business model opportunities for selling art online 00:14:00 - How to overcome the overwhelm of the "business-side" of selling art, it requires an open mind and an open heart  Links mentioned in this episode:  The artist entrepreneur: http://theartistentrepreneur.com/ Catherine Orer's Instagram: http://instagram.com/catherineorer  Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast:  https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&amp;refid=stpr  * Subscribe on Google Play to the Idea to Value Podcast:  https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

In today's episode of the Idea to Value Podcast, we speak with Catherine Orer about what it takes for artists to raise the value of their work. See the full episode here: <a href="https://www.ideatovalue.com/podc/nickskillicorn/2019/05/podcast-s2e34-catherine-orer-how-artists-can-raise-the-value-of-their-work/" rel="nofollow" target="_blank">https://www.ideatovalue.com/podc/nickskillicorn/2019/05/podcast-s2e34-catherine-orer-how-artists-can-raise-the-value-of-their-work/</a> We cover several areas, including what sort of research artists need to undertake to understand what the market is willing to pay, determining their own vision of what they want their art to be, and overcoming the fear of the "business side" of things to be able to actually make their art into a sustainable, profitable business. Topics covered in today's episode: <ul> <li>00:02:00 - What working at one of the world's largest auction houses taught her about selling fine art</li> <li>00:04:00 - The secrets of why "perception is reality" in getting millions of dollars for art</li> <li>00:06:15 - The challenge of transparency in determining art value</li> <li>00:07:30 - How artists need to ask themselves where they want to position themselves</li> <li>00:09:00 - Why most artists aren't willing to do market research</li> <li>00:11:00 - The importance of understanding what type of art your market is willing to pay for</li> <li>00:12:00 - The new business model opportunities for selling art online</li> <li>00:14:00 - How to overcome the overwhelm of the "business-side" of selling art, it requires an open mind and an open heart</li> </ul> Links mentioned in this episode: <ul> <li>The artist entrepreneur: <a href="http://theartistentrepreneur.com/" rel="nofollow" target="_blank">http://theartistentrepreneur.com/</a></li> <li>Catherine Orer's Instagram: <a href="http://instagram.com/catherineorer" rel="nofollow" target="_blank">http://instagram.com/catherineorer</a></li> </ul> Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at <a href="https://www.ideatovalue.com/all-access-pass-insider-secrets/" rel="nofollow" target="_blank">https://www.ideatovalue.com/all-access-pass-insider-secrets/</a> * Subscribe on iTunes to the Idea to Value Podcast: <a href="https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2" rel="nofollow" target="_blank"> https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2</a> * Subscribe on Stitcher to the Idea to Value Podcast: <a href="http://www.stitcher.com/s?fid=129437&amp;refid=stpr" rel="nofollow" target="_blank">http://www.stitcher.com/s?fid=129437&amp;refid=stpr</a> * Subscribe on Google Play to the Idea to Value Podcast: <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16" rel="nofollow" target="_blank"> https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16</a>

S2E34: Catherine Orer – How artists can raise the value of their work

More and more research shows that people spend most of their working lives being unproductive. According to a survey of 1,989 workers in the UK, less than 3 hours per day was the amount of time that workers were actually productive. To find out more about the research and how some companies are trying to be more productive, check out the full article here:  https://www.ideatovalue.com/lead/nickskillicorn/2019/02/this-is-how-unproductive-most-people-are/  Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/  * Subscribe on iTunes to the Idea to Value Podcast:  https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2   * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&amp;refid=stpr   * Subscribe on Google Play to the Idea to Value Podcast:  https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16 

More and more research shows that people spend most of their working lives being unproductive. According to a survey of 1,989 workers in the UK, less than 3 hours per day was the amount of time that workers were actually productive. To find out more about the research and how some companies are trying to be more productive, check out the full article here: <a href="https://www.ideatovalue.com/lead/nickskillicorn/2019/02/this-is-how-unproductive-most-people-are/" rel="nofollow" target="_blank"> https://www.ideatovalue.com/lead/nickskillicorn/2019/02/this-is-how-unproductive-most-people-are/</a> Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at <a href="https://www.ideatovalue.com/" rel="nofollow" target="_blank">https://www.ideatovalue.com/</a> * Subscribe on iTunes to the Idea to Value Podcast: <a href="https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2" rel="nofollow" target="_blank"> https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2</a>  * Subscribe on Stitcher to the Idea to Value Podcast: <a href="http://www.stitcher.com/s?fid=129437&amp;refid=stpr" rel="nofollow" target="_blank">http://www.stitcher.com/s?fid=129437&amp;refid=stpr</a>  * Subscribe on Google Play to the Idea to Value Podcast: <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16" rel="nofollow" target="_blank"> https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16</a>

How unproductive most people are

Amy Edmondson

In today's episode of the Idea to Value Podcast, we speak with Harvard Business School's Professor Amy Edmondson about her concept of Psychological Safety. To read the full article, go to https://www.ideatovalue.com/podc/nickskillicorn/2019/05/podcast-s2e36-amy-edmondson-creating-a-culture-of-psychological-safety/  She is the author of The Fearless Organisation, is the Novartis Professor of Leadership and Management at the Harvard Business School, a chair established to support the study of human interactions, and today we talk to her about what makes teams perform at their highest potential, what causes fear of sharing ideas within teams, and how psychological safety can prevent your teams (and company) being disrupted in the marketplace. Topics covered in today's episode:  00:01:30 - How the concept of psychological safety came out of an accident in her original research 00:02:30 - Trying to understand why "better" teams would be making MORE mistakes 00:04:30 - The misguided concept of what should make one team better than another  Do they have the right goals? Do they have the right people to accomplish their tasks? Do they have the resources they need? Do they have access to coaching and support? Are they working in a supportive organisational context?   00:07:00 - Why getting "truth" in error data is actually very hard. This data is easy to hide and not report 00:08:30 - The problem with corporate cultures which try to avoid giving "bad news"  This prevents companies from being able to learn   00:10:00 - What psychological safety means, and how leaders can create a climate where it can thrive  Psychological Safety is a climate where people believe it is possible, expected and valued, that they speak up with relevant ideas, questions, concerns and even mistakes.   00:11:00 - How this context affects the willingness of people to raise ideas 00:12:00 - Examples of companies where there was no psychological safety (Volkswagen's Dieselgate scandal and downfall), and a high level of psychological safety (Pixar) 00:15:30 - Why building a culture of psychological safety is simple, but not necessarily easy 00:18:30 - The importance of asking questions  Links mentioned in this episode:  Amy Edmondson's HBS faculty page: https://www.hbs.edu/faculty/Pages/profile.aspx?facId=6451 Amy Edmondson's Linkedin Page: https://www.linkedin.com/in/amedmondson/  Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast:  https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&amp;refid=stpr  * Subscribe on Google Play to the Idea to Value Podcast:  https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

In today's episode of the Idea to Value Podcast, we speak with Harvard Business School's Professor Amy Edmondson about her concept of Psychological Safety. To read the full article, go to <a href="https://www.ideatovalue.com/podc/nickskillicorn/2019/05/podcast-s2e36-amy-edmondson-creating-a-culture-of-psychological-safety/" rel="nofollow" target="_blank">https://www.ideatovalue.com/podc/nickskillicorn/2019/05/podcast-s2e36-amy-edmondson-creating-a-culture-of-psychological-safety/</a> She is the author of <a href="https://amzn.to/2QdNxIA" rel="nofollow" target="_blank">The Fearless Organisation</a>, is the Novartis Professor of Leadership and Management at the Harvard Business School, a chair established to support the study of human interactions, and today we talk to her about what makes teams perform at their highest potential, what causes fear of sharing ideas within teams, and how psychological safety can prevent your teams (and company) being disrupted in the marketplace. Topics covered in today's episode: <ul> <li>00:01:30 - How the concept of psychological safety came out of an accident in her original research</li> <li>00:02:30 - Trying to understand why "better" teams would be making MORE mistakes</li> <li>00:04:30 - The misguided concept of what should make one team better than another <ul> <li>Do they have the right goals?</li> <li>Do they have the right people to accomplish their tasks?</li> <li>Do they have the resources they need?</li> <li>Do they have access to coaching and support?</li> <li>Are they working in a supportive organisational context?</li> </ul> </li> <li>00:07:00 - Why getting "truth" in error data is actually very hard. This data is easy to hide and not report</li> <li>00:08:30 - The problem with corporate cultures which try to avoid giving "bad news" <ul> <li>This prevents companies from being able to learn</li> </ul> </li> <li>00:10:00 - What psychological safety means, and how leaders can create a climate where it can thrive <ul> <li>Psychological Safety is a climate where people believe it is possible, expected and valued, that they speak up with relevant ideas, questions, concerns and even mistakes.</li> </ul> </li> <li>00:11:00 - How this context affects the willingness of people to raise ideas</li> <li>00:12:00 - Examples of companies where there was no psychological safety (Volkswagen's Dieselgate scandal and downfall), and a high level of psychological safety (Pixar)</li> <li>00:15:30 - Why building a culture of psychological safety is simple, but not necessarily easy</li> <li>00:18:30 - The importance of asking questions</li> </ul> Links mentioned in this episode: <ul> <li>Amy Edmondson's HBS faculty page: <a href="https://www.hbs.edu/faculty/Pages/profile.aspx?facId=6451" rel="nofollow" target="_blank">https://www.hbs.edu/faculty/Pages/profile.aspx?facId=6451</a></li> <li>Amy Edmondson's Linkedin Page: <a href="https://www.linkedin.com/in/amedmondson/" rel="nofollow" target="_blank">https://www.linkedin.com/in/amedmondson/</a></li> </ul> Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at <a href="https://www.ideatovalue.com/all-access-pass-insider-secrets/" rel="nofollow" target="_blank">https://www.ideatovalue.com/all-access-pass-insider-secrets/</a> * Subscribe on iTunes to the Idea to Value Podcast: <a href="https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2" rel="nofollow" target="_blank"> https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2</a> * Subscribe on Stitcher to the Idea to Value Podcast: <a href="http://www.stitcher.com/s?fid=129437&amp;refid=stpr" rel="nofollow" target="_blank">http://www.stitcher.com/s?fid=129437&amp;refid=stpr</a> * Subscribe on Google Play to the Idea to Value Podcast: <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16" rel="nofollow" target="_blank"> https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16</a>

S2E36: Amy Edmondson - Creating a culture of psychological safety

Scott MacGregor

In today's episode of the Idea to Value Podcast, we speak with Founder and CEO of SomethingNew, a company which is revolutionising the recruitment industry and which has recently won their fourth consecutive American Business Awards for innovation. See the full episode at https://wp.me/p6pllj-1nx  We talk about why the recruitment industry was in such need of innovation, and the benefits of everyone in a team working towards a common corporate purpose Topics discussed in the episode:  00:01:30 - The history of SomethingNew and how it got started 00:02:45 - The problem facing the recruitment industry 00:05:30 - How their company won awards for innovation in the recruitment industry by using a "Moneyball" method 00:08:30 - Innovation needs to be linked to delivery of real value 00:09:45 - Why it's important for a company to have a purpose, a reason for existing 00:10:30 - The positive impact of being in the right job, and the problems caused by being in the wrong job 00:12:45 - How to get staff aligned with a corporate mission 00:15:00 - What prevented Scott from starting with his idea for 10 years, and what people can learn from his experience  Links from this episode:  Something New Website: https://trysomethingnewnow.com/ Scott's Linkedin profile: https://www.linkedin.com/in/macgregorscott  Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/  * Subscribe on iTunes to the Idea to Value Podcast:  https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&amp;refid=stpr  * Subscribe on Google Play to the Idea to Value Podcast:  https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

In today's episode of the Idea to Value Podcast, we speak with Founder and CEO of SomethingNew, a company which is revolutionising the recruitment industry and which has recently won their fourth consecutive American Business Awards for innovation. See the full episode at <a href="https://wp.me/p6pllj-1nx" rel="nofollow" target="_blank">https://wp.me/p6pllj-1nx</a> We talk about why the recruitment industry was in such need of innovation, and the benefits of everyone in a team working towards a common corporate purpose Topics discussed in the episode: <ul> <li>00:01:30 - The history of SomethingNew and how it got started</li> <li>00:02:45 - The problem facing the recruitment industry</li> <li>00:05:30 - How their company won awards for innovation in the recruitment industry by using a "Moneyball" method</li> <li>00:08:30 - Innovation needs to be linked to delivery of real value</li> <li>00:09:45 - Why it's important for a company to have a purpose, a reason for existing</li> <li>00:10:30 - The positive impact of being in the right job, and the problems caused by being in the wrong job</li> <li>00:12:45 - How to get staff aligned with a corporate mission</li> <li>00:15:00 - What prevented Scott from starting with his idea for 10 years, and what people can learn from his experience</li> </ul> Links from this episode: <ul> <li>Something New Website: <a href="https://trysomethingnewnow.com/" rel="nofollow" target="_blank">https://trysomethingnewnow.com/</a></li> <li>Scott's Linkedin profile: <a href="https://www.linkedin.com/in/macgregorscott" rel="nofollow" target="_blank">https://www.linkedin.com/in/macgregorscott</a></li> </ul> Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at <a href="https://www.ideatovalue.com/" rel="nofollow" target="_blank">https://www.ideatovalue.com/</a> * Subscribe on iTunes to the Idea to Value Podcast: <a href="https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2" rel="nofollow" target="_blank"> https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2</a> * Subscribe on Stitcher to the Idea to Value Podcast: <a href="http://www.stitcher.com/s?fid=129437&amp;refid=stpr" rel="nofollow" target="_blank">http://www.stitcher.com/s?fid=129437&amp;refid=stpr</a> * Subscribe on Google Play to the Idea to Value Podcast: <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16" rel="nofollow" target="_blank"> https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16</a>

S2E31: Scott MacGregor – The importance of a clear corporate purpose

Fredrik Haren

In today's episode of the Idea to Value podcast, we speak with Fredrik Haren, known as the Creativity Explorer. See the full episode at https://wp.me/p6pllj-1sV  We speak about what we can learn about creativity from different cultures around the world. Topics covered in today's episode:  00:03:00 - Fredrik's journey with learning about creativity from places we normally don't go 00:04:30 - The difference between being an expert and explorer 00:05:45 - What he learned about the child of a prostitute in a slum in India: Sufferender - accepting the fact that you are suffering, and not letting that stop you 00:11:30 - Thailand paper artist: Sabai Sabai - Things are going to be ok. Take an idea nap when you're feeling blocked 00:15:30 - Icelandic word Heimskur, means Idiot, but specifically someone who did not steal ideas from overseas and instead stayed where they were  Links mentioned in today's episode Fredrik's website: https://www.fredrikharen.com/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&amp;refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X   * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X   * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673   * Sharing &amp; List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue   * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/   * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ   * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735   * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293   * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with Fredrik Haren, known as the Creativity Explorer. See the full episode at <a href="https://wp.me/p6pllj-1sV" rel="nofollow" target="_blank">https://wp.me/p6pllj-1sV</a> We speak about what we can learn about creativity from different cultures around the world. Topics covered in today's episode: <ul> <li>00:03:00 - Fredrik's journey with learning about creativity from places we normally don't go</li> <li>00:04:30 - The difference between being an expert and explorer</li> <li>00:05:45 - What he learned about the child of a prostitute in a slum in India: Sufferender - accepting the fact that you are suffering, and not letting that stop you</li> <li>00:11:30 - Thailand paper artist: Sabai Sabai - Things are going to be ok. Take an idea nap when you're feeling blocked</li> <li>00:15:30 - Icelandic word Heimskur, means Idiot, but specifically someone who did not steal ideas from overseas and instead stayed where they were</li> </ul> Links mentioned in today's episode Fredrik's website: <a href="https://www.fredrikharen.com/" rel="nofollow" target="_blank">https://www.fredrikharen.com/</a> Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at <a href="https://www.ideatovalue.com/all-access-pass-insider-secrets/" rel="nofollow" target="_blank">https://www.ideatovalue.com/all-access-pass-insider-secrets/</a> * Subscribe on iTunes to the Idea to Value Podcast: <a href="https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2" rel="nofollow" target="_blank">https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2</a> * Subscribe on Spotify to the Idea to Value Podcast: <a href="https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN" rel="nofollow" target="_blank">https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN</a> * Subscribe on Stitcher to the Idea to Value Podcast: <a href="http://www.stitcher.com/s?fid=129437&amp;refid=stpr" rel="nofollow" target="_blank">http://www.stitcher.com/s?fid=129437&amp;refid=stpr</a> * Subscribe on Google Podcasts to the Idea to Value Podcast: <a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw" rel="nofollow" target="_blank">https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw</a> Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) <a href="http://www.activecampaign.com/?_r=M17NLG2X" rel="nofollow" target="_blank">http://www.activecampaign.com/?_r=M17NLG2X</a>  * Best value web hosting: BlueHost WordPress <a href="http://www.activecampaign.com/?_r=M17NLG2X" rel="nofollow" target="_blank">http://www.activecampaign.com/?_r=M17NLG2X</a>  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) <a href="http://leadpages.pxf.io/c/1385771/390538/5673" rel="nofollow" target="_blank">http://leadpages.pxf.io/c/1385771/390538/5673</a>  * Sharing &amp; List building: Sumo (Free) <a href="https://sumo.com/?src=partner_ideatovalue" rel="nofollow" target="_blank">https://sumo.com/?src=partner_ideatovalue</a>  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart <a href="https://improvides--checkout.thrivecart.com/thrivecart-standard-account/" rel="nofollow" target="_blank">https://improvides--checkout.thrivecart.com/thrivecart-standard-account/</a>  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) <a href="https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ" rel="nofollow" target="_blank">https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ</a>  * Membership for protecting content: Membermouse (Free Trial) <a href="http://affiliates.membermouse.com/idevaffiliate.php?id=735" rel="nofollow" target="_blank">http://affiliates.membermouse.com/idevaffiliate.php?id=735</a>  * eLearning System for students: WP Courseware <a href="https://flyplugins.com/?fly=293" rel="nofollow" target="_blank">https://flyplugins.com/?fly=293</a>  * Video Editing: Techsmith Camtasia <a href="http://techsmith.z6rjha.net/vvGPv" rel="nofollow" target="_blank">http://techsmith.z6rjha.net/vvGPv</a> I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright <a href="https://www.ideatovalue.com/" rel="nofollow" target="_blank">https://www.ideatovalue.com</a>

Podcast S3E62: Fredrik Haren - The Creativity Explorer

David Burkus

In today's episode of the Idea to Value Podcast, we speak again with David Burkus about his new audiobook: Pick a Fight. See the full episode at https://wp.me/p6pllj-1sQ  We speak about why underdogs do so well, and what it takes to get your team to rally behind a cause. Topics covered in today's episode:  00:01:45 - People don't want to join a company, they want to join a crusade 00:02:30 - What are you fighting for? 00:05:30 - The three types of fights that a company can choose from: Revolutionary Fight (like Ellevest), Underdog Fight (like Netflix) and Ally Fight (like WD40) 00:14:30 - Being an underdog appears to make you more creative, as shown by research by Samir Nurmohamed 00:18:00 - The story of the  Netflix HR document, which shows how you need to allow people to do their best work 00:22:00 - Leaders don't need to develop a vision, it is about describing the vision which already exists in the people  Quote from the episode: How to find out the purpose of your organisation, ask these two questions of your people: What do we do here? How does what you do help us do that?  Links mentioned in today's episode:  Audiobook: Pick a fight: https://amzn.to/3b3pVzj David's website: https://davidburkus.com/  Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&amp;refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X   * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X   * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673   * Sharing &amp; List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue   * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/   * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ   * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735   * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293   * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak again with David Burkus about his new audiobook: <a href="https://amzn.to/3b3pVzj" rel="nofollow" target="_blank">Pick a Fight</a>. See the full episode at <a href="https://wp.me/p6pllj-1sQ" rel="nofollow" target="_blank">https://wp.me/p6pllj-1sQ</a> We speak about why underdogs do so well, and what it takes to get your team to rally behind a cause. Topics covered in today's episode: <ul> <li>00:01:45 - People don't want to join a company, they want to join a crusade</li> <li>00:02:30 - What are you fighting for?</li> <li>00:05:30 - The three types of fights that a company can choose from: Revolutionary Fight (like Ellevest), Underdog Fight (like Netflix) and Ally Fight (like WD40)</li> <li>00:14:30 - Being an underdog appears to make you more creative, as shown by research by <a href="https://deepblue.lib.umich.edu/handle/2027.42/107335" rel="nofollow" target="_blank">Samir Nurmohamed</a></li> <li>00:18:00 - The story of the <a href="https://www.ideatovalue.com/podc/nickskillicorn/2017/06/important-hr-document-history-silicon-valley-innovation/" rel="nofollow" target="_blank"> Netflix HR document</a>, which shows how you need to allow people to do their best work</li> <li>00:22:00 - Leaders don't need to develop a vision, it is about describing the vision which already exists in the people</li> </ul> Quote from the episode: How to find out the purpose of your organisation, ask these two questions of your people: What do we do here? How does what you do help us do that? Links mentioned in today's episode: <ul> <li>Audiobook: Pick a fight: <a href="https://amzn.to/3b3pVzj" rel="nofollow" target="_blank">https://amzn.to/3b3pVzj</a></li> <li>David's website: <a href="https://davidburkus.com/" rel="nofollow" target="_blank">https://davidburkus.com/</a></li> </ul> Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at <a href="https://www.ideatovalue.com/all-access-pass-insider-secrets/" rel="nofollow" target="_blank">https://www.ideatovalue.com/all-access-pass-insider-secrets/</a> * Subscribe on iTunes to the Idea to Value Podcast: <a href="https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2" rel="nofollow" target="_blank">https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2</a> * Subscribe on Spotify to the Idea to Value Podcast: <a href="https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN" rel="nofollow" target="_blank">https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN</a> * Subscribe on Stitcher to the Idea to Value Podcast: <a href="http://www.stitcher.com/s?fid=129437&amp;refid=stpr" rel="nofollow" target="_blank">http://www.stitcher.com/s?fid=129437&amp;refid=stpr</a> * Subscribe on Google Podcasts to the Idea to Value Podcast: <a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw" rel="nofollow" target="_blank">https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw</a> Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) <a href="http://www.activecampaign.com/?_r=M17NLG2X" rel="nofollow" target="_blank">http://www.activecampaign.com/?_r=M17NLG2X</a>  * Best value web hosting: BlueHost WordPress <a href="http://www.activecampaign.com/?_r=M17NLG2X" rel="nofollow" target="_blank">http://www.activecampaign.com/?_r=M17NLG2X</a>  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) <a href="http://leadpages.pxf.io/c/1385771/390538/5673" rel="nofollow" target="_blank">http://leadpages.pxf.io/c/1385771/390538/5673</a>  * Sharing &amp; List building: Sumo (Free) <a href="https://sumo.com/?src=partner_ideatovalue" rel="nofollow" target="_blank">https://sumo.com/?src=partner_ideatovalue</a>  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart <a href="https://improvides--checkout.thrivecart.com/thrivecart-standard-account/" rel="nofollow" target="_blank">https://improvides--checkout.thrivecart.com/thrivecart-standard-account/</a>  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) <a href="https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ" rel="nofollow" target="_blank">https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ</a>  * Membership for protecting content: Membermouse (Free Trial) <a href="http://affiliates.membermouse.com/idevaffiliate.php?id=735" rel="nofollow" target="_blank">http://affiliates.membermouse.com/idevaffiliate.php?id=735</a>  * eLearning System for students: WP Courseware <a href="https://flyplugins.com/?fly=293" rel="nofollow" target="_blank">https://flyplugins.com/?fly=293</a>  * Video Editing: Techsmith Camtasia <a href="http://techsmith.z6rjha.net/vvGPv" rel="nofollow" target="_blank">http://techsmith.z6rjha.net/vvGPv</a> I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright <a href="https://www.ideatovalue.com/" rel="nofollow" target="_blank">https://www.ideatovalue.com</a>

Podcast S3E61: David Burkus - Why your company should Pick a Fight

Hakan Ozan

In today's episode of the Idea to Value Podcast, we speak with Håkan Ozan, who has helped to draft the recent ISO Standard on Innovation Management. See the full article at https://wp.me/p6pllj-1sL  Topics covered in today's episode:  00:01:30 His start with innovation management systems 00:02:30 What is an innovation management system 00:07:30 The reaction from the community to the attempt to build a management standard for innovation 00:12:00 The next steps for the ISO Standard  Links mentioned in today's episode:  Hakan's Blog: http://hakanozan.net/ ISO Standard 56000: Innovation Management: https://www.iso.org/standard/69315.html  Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&amp;refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X   * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X   * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673   * Sharing &amp; List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue   * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/   * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ   * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735   * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293   * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak with Håkan Ozan, who has helped to draft the recent ISO Standard on Innovation Management. See the full article at <a href="https://wp.me/p6pllj-1sL" rel="nofollow" target="_blank">https://wp.me/p6pllj-1sL</a>  Topics covered in today's episode: <ul> <li>00:01:30 His start with innovation management systems</li> <li>00:02:30 What is an innovation management system</li> <li>00:07:30 The reaction from the community to the attempt to build a management standard for innovation</li> <li>00:12:00 The next steps for the ISO Standard</li> </ul> Links mentioned in today's episode: <ul> <li>Hakan's Blog: <a href="http://hakanozan.net/" rel="nofollow" target="_blank">http://hakanozan.net/</a></li> <li>ISO Standard 56000: Innovation Management: <a href="https://www.iso.org/standard/69315.html" rel="nofollow" target="_blank">https://www.iso.org/standard/69315.html</a></li> </ul> Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at <a href="https://www.ideatovalue.com/all-access-pass-insider-secrets/" rel="nofollow" target="_blank">https://www.ideatovalue.com/all-access-pass-insider-secrets/</a> * Subscribe on iTunes to the Idea to Value Podcast: <a href="https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2" rel="nofollow" target="_blank">https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2</a> * Subscribe on Spotify to the Idea to Value Podcast: <a href="https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN" rel="nofollow" target="_blank">https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN</a> * Subscribe on Stitcher to the Idea to Value Podcast: <a href="http://www.stitcher.com/s?fid=129437&amp;refid=stpr" rel="nofollow" target="_blank">http://www.stitcher.com/s?fid=129437&amp;refid=stpr</a> * Subscribe on Google Podcasts to the Idea to Value Podcast: <a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw" rel="nofollow" target="_blank">https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw</a> Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) <a href="http://www.activecampaign.com/?_r=M17NLG2X" rel="nofollow" target="_blank">http://www.activecampaign.com/?_r=M17NLG2X</a>  * Best value web hosting: BlueHost WordPress <a href="http://www.activecampaign.com/?_r=M17NLG2X" rel="nofollow" target="_blank">http://www.activecampaign.com/?_r=M17NLG2X</a>  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) <a href="http://leadpages.pxf.io/c/1385771/390538/5673" rel="nofollow" target="_blank">http://leadpages.pxf.io/c/1385771/390538/5673</a>  * Sharing &amp; List building: Sumo (Free) <a href="https://sumo.com/?src=partner_ideatovalue" rel="nofollow" target="_blank">https://sumo.com/?src=partner_ideatovalue</a>  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart <a href="https://improvides--checkout.thrivecart.com/thrivecart-standard-account/" rel="nofollow" target="_blank">https://improvides--checkout.thrivecart.com/thrivecart-standard-account/</a>  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) <a href="https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ" rel="nofollow" target="_blank">https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ</a>  * Membership for protecting content: Membermouse (Free Trial) <a href="http://affiliates.membermouse.com/idevaffiliate.php?id=735" rel="nofollow" target="_blank">http://affiliates.membermouse.com/idevaffiliate.php?id=735</a>  * eLearning System for students: WP Courseware <a href="https://flyplugins.com/?fly=293" rel="nofollow" target="_blank">https://flyplugins.com/?fly=293</a>  * Video Editing: Techsmith Camtasia <a href="http://techsmith.z6rjha.net/vvGPv" rel="nofollow" target="_blank">http://techsmith.z6rjha.net/vvGPv</a> I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright <a href="https://www.ideatovalue.com/" rel="nofollow" target="_blank">https://www.ideatovalue.com</a>

Podcast S3E60: Hakan Ozan - Building an ISO standard for innovation management

Tendayi Viki

In today's episode of the Idea to Value Podcast, we speak with Tendayi Viki, innovation expert and associate Partner at Strategyzer. See the full article at https://wp.me/p6pllj-1s8  We talk about his new upcoming book Pirates in the Navy, and how to build an innovation culture where intrapreneurs can flourish. Topics covered in today's episode:  00:01:30 How intrapreneurs need to act like pirates and privateers within a company 00:03:30 The problem is that if you act like a pirate, you will have people rooting for you to fail 00:05:30 Building an  innovation portfolio 00:07:45 What distinguishes a pirate from a privateer, who works on behalf of the organisation 00:10:00 What helps change a company's innovation culture is to get an early win 00:12:30 How to figure out where a company's innovation successes have been 00:15:00 Building a bridge to the core to build an ambidextrous organisation  Links mentioned in today's episode:  Book: Pirates In The Navy: How Innovators Lead Transformation https://amzn.to/2RAZKco Tendayi's website: https://tendayiviki.com/  Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&amp;refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X   * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X   * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673   * Sharing &amp; List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue   * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/   * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ   * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735   * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293   * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak with Tendayi Viki, innovation expert and associate Partner at Strategyzer. See the full article at <a href="https://wp.me/p6pllj-1s8" rel="nofollow" target="_blank">https://wp.me/p6pllj-1s8</a> We talk about his new upcoming book <a href="https://amzn.to/2RAZKco" rel="nofollow" target="_blank">Pirates in the Navy</a>, and how to build an innovation culture where intrapreneurs can flourish. Topics covered in today's episode: <ul> <li>00:01:30 How intrapreneurs need to act like pirates and privateers within a company</li> <li>00:03:30 The problem is that if you act like a pirate, you will have people rooting for you to fail</li> <li>00:05:30 Building an <a href="https://www.ideatovalue.com/podc/nickskillicorn/2020/03/podcast-s3e53-alex-osterwalder-creating-an-invincible-company/" rel="nofollow" target="_blank"> innovation portfolio</a></li> <li>00:07:45 What distinguishes a pirate from a privateer, who works on behalf of the organisation</li> <li>00:10:00 What helps change a company's innovation culture is to get an early win</li> <li>00:12:30 How to figure out where a company's innovation successes have been</li> <li>00:15:00 Building a bridge to the core to build an ambidextrous organisation</li> </ul> Links mentioned in today's episode: <ul> <li>Book: Pirates In The Navy: How Innovators Lead Transformation <a href="https://amzn.to/2RAZKco" rel="nofollow" target="_blank">https://amzn.to/2RAZKco</a></li> <li>Tendayi's website: <a href="https://tendayiviki.com/" rel="nofollow" target="_blank">https://tendayiviki.com/</a></li> </ul> Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at <a href="https://www.ideatovalue.com/all-access-pass-insider-secrets/" rel="nofollow" target="_blank">https://www.ideatovalue.com/all-access-pass-insider-secrets/</a> * Subscribe on iTunes to the Idea to Value Podcast: <a href="https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2" rel="nofollow" target="_blank">https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2</a> * Subscribe on Spotify to the Idea to Value Podcast: <a href="https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN" rel="nofollow" target="_blank">https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN</a> * Subscribe on Stitcher to the Idea to Value Podcast: <a href="http://www.stitcher.com/s?fid=129437&amp;refid=stpr" rel="nofollow" target="_blank">http://www.stitcher.com/s?fid=129437&amp;refid=stpr</a> * Subscribe on Google Podcasts to the Idea to Value Podcast: <a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw" rel="nofollow" target="_blank">https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw</a> Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) <a href="http://www.activecampaign.com/?_r=M17NLG2X" rel="nofollow" target="_blank">http://www.activecampaign.com/?_r=M17NLG2X</a>  * Best value web hosting: BlueHost WordPress <a href="http://www.activecampaign.com/?_r=M17NLG2X" rel="nofollow" target="_blank">http://www.activecampaign.com/?_r=M17NLG2X</a>  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) <a href="http://leadpages.pxf.io/c/1385771/390538/5673" rel="nofollow" target="_blank">http://leadpages.pxf.io/c/1385771/390538/5673</a>  * Sharing &amp; List building: Sumo (Free) <a href="https://sumo.com/?src=partner_ideatovalue" rel="nofollow" target="_blank">https://sumo.com/?src=partner_ideatovalue</a>  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart <a href="https://improvides--checkout.thrivecart.com/thrivecart-standard-account/" rel="nofollow" target="_blank">https://improvides--checkout.thrivecart.com/thrivecart-standard-account/</a>  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) <a href="https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ" rel="nofollow" target="_blank">https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ</a>  * Membership for protecting content: Membermouse (Free Trial) <a href="http://affiliates.membermouse.com/idevaffiliate.php?id=735" rel="nofollow" target="_blank">http://affiliates.membermouse.com/idevaffiliate.php?id=735</a>  * eLearning System for students: WP Courseware <a href="https://flyplugins.com/?fly=293" rel="nofollow" target="_blank">https://flyplugins.com/?fly=293</a>  * Video Editing: Techsmith Camtasia <a href="http://techsmith.z6rjha.net/vvGPv" rel="nofollow" target="_blank">http://techsmith.z6rjha.net/vvGPv</a> I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright <a href="https://www.ideatovalue.com/" rel="nofollow" target="_blank">https://www.ideatovalue.com</a>

Podcast S3E58: Tendayi Viki - Pirates in the Navy

Gemma Milne

In today's episode of the Idea to Value Podcast, we speak with Science and Technology Journalist Gemma Milne. See the full article at https://wp.me/p6pllj-1sA  Gemma has a new book coming out, all about the effects that hype is having on science journalism, and we talk about what you can do to make better understand the truth in what you read, as well as developing your critical thinking. Topics covered in today's episode:  00:01:00 How hype can be used as a tool 00:02:30 How hype affects the way we learn about and understand new ideas 00:04:00 Hype is accidental fooling 00:05:30 There is a responsibility on scientists and journalists to make sure that what is being communicated is true, but also on the reader 00:07:00 Examples of which innovations are being overhyped (like Artificial Intelligence), and also underhyped (like Fusion energy) 00:11:45 How scientists can communicate better while still telling the truth, and preventing fake news from countering the public opinion 00:16:00 Has there been an erosion of trust in science? Or is it about the public not being able to attribute expertise 00:17:45 Always consider the context of what you are reading and hearing  Links mentioned in today's episode:  Book: Smoke &amp; Mirrors: How Hype Obscures the Future and How to See Past It Paperback https://amzn.to/2wCkd9q Gemma's website: https://www.gemmamilne.co.uk/ Gemma's twitter: https://twitter.com/gemmamilne  Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&amp;refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X   * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X   * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673   * Sharing &amp; List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue   * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/   * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ   * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735   * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293   * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak with Science and Technology Journalist Gemma Milne. See the full article at <a href="https://wp.me/p6pllj-1sA" rel="nofollow" target="_blank">https://wp.me/p6pllj-1sA</a> Gemma has a new book coming out, all about the effects that hype is having on science journalism, and we talk about what you can do to make better understand the truth in what you read, as well as developing your critical thinking. Topics covered in today's episode: <ul> <li>00:01:00 How hype can be used as a tool</li> <li>00:02:30 How hype affects the way we learn about and understand new ideas</li> <li>00:04:00 Hype is accidental fooling</li> <li>00:05:30 There is a responsibility on scientists and journalists to make sure that what is being communicated is true, but also on the reader</li> <li>00:07:00 Examples of which innovations are being overhyped (like Artificial Intelligence), and also underhyped (like Fusion energy)</li> <li>00:11:45 How scientists can communicate better while still telling the truth, and preventing fake news from countering the public opinion</li> <li>00:16:00 Has there been an erosion of trust in science? Or is it about the public not being able to attribute expertise</li> <li>00:17:45 Always consider the context of what you are reading and hearing</li> </ul> Links mentioned in today's episode: <ul> <li>Book: Smoke &amp; Mirrors: How Hype Obscures the Future and How to See Past It Paperback <a href="https://amzn.to/2wCkd9q" rel="nofollow" target="_blank">https://amzn.to/2wCkd9q</a></li> <li>Gemma's website: <a href="https://www.gemmamilne.co.uk/" rel="nofollow" target="_blank">https://www.gemmamilne.co.uk/</a></li> <li>Gemma's twitter: <a href="https://twitter.com/gemmamilne" rel="nofollow" target="_blank">https://twitter.com/gemmamilne</a></li> </ul> Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at <a href="https://www.ideatovalue.com/all-access-pass-insider-secrets/" rel="nofollow" target="_blank">https://www.ideatovalue.com/all-access-pass-insider-secrets/</a> * Subscribe on iTunes to the Idea to Value Podcast: <a href="https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2" rel="nofollow" target="_blank">https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2</a> * Subscribe on Spotify to the Idea to Value Podcast: <a href="https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN" rel="nofollow" target="_blank">https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN</a> * Subscribe on Stitcher to the Idea to Value Podcast: <a href="http://www.stitcher.com/s?fid=129437&amp;refid=stpr" rel="nofollow" target="_blank">http://www.stitcher.com/s?fid=129437&amp;refid=stpr</a> * Subscribe on Google Podcasts to the Idea to Value Podcast: <a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw" rel="nofollow" target="_blank">https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw</a> Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) <a href="http://www.activecampaign.com/?_r=M17NLG2X" rel="nofollow" target="_blank">http://www.activecampaign.com/?_r=M17NLG2X</a>  * Best value web hosting: BlueHost WordPress <a href="http://www.activecampaign.com/?_r=M17NLG2X" rel="nofollow" target="_blank">http://www.activecampaign.com/?_r=M17NLG2X</a>  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) <a href="http://leadpages.pxf.io/c/1385771/390538/5673" rel="nofollow" target="_blank">http://leadpages.pxf.io/c/1385771/390538/5673</a>  * Sharing &amp; List building: Sumo (Free) <a href="https://sumo.com/?src=partner_ideatovalue" rel="nofollow" target="_blank">https://sumo.com/?src=partner_ideatovalue</a>  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart <a href="https://improvides--checkout.thrivecart.com/thrivecart-standard-account/" rel="nofollow" target="_blank">https://improvides--checkout.thrivecart.com/thrivecart-standard-account/</a>  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) <a href="https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ" rel="nofollow" target="_blank">https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ</a>  * Membership for protecting content: Membermouse (Free Trial) <a href="http://affiliates.membermouse.com/idevaffiliate.php?id=735" rel="nofollow" target="_blank">http://affiliates.membermouse.com/idevaffiliate.php?id=735</a>  * eLearning System for students: WP Courseware <a href="https://flyplugins.com/?fly=293" rel="nofollow" target="_blank">https://flyplugins.com/?fly=293</a>  * Video Editing: Techsmith Camtasia <a href="http://techsmith.z6rjha.net/vvGPv" rel="nofollow" target="_blank">http://techsmith.z6rjha.net/vvGPv</a> I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright <a href="https://www.ideatovalue.com/" rel="nofollow" target="_blank">https://www.ideatovalue.com</a>

Podcast S3E57: Gemma Milne - Dont believe the Hype in science journalism

Philippe de Ridder

In today's episode of the Idea to Value Podcast, we speak with CEO of Board of Innovation, Philippe de Ridder. See the full article at https://wp.me/p6pllj-1sU  We speak about how the world has changed due to the 2020 Coronavirus, how companies will need to adjust their strategy and operations, and what will likely change with Innovation Consultancies in the coming years. Topics covered in today's episode:  00:01:00 How Board of Innovation started by trying to help companies understand new  business models 00:02:45 The Low Touch Economy and the long term impact of COVID-19 00:05:30 The habits that will change in the coming months and years, and how they will impact businesses 00:09:00 How government control will change people's behaviours 00:11:00 Scenario planning of the severity and duration of the potential Coronavirus timelines, and the impact on the company 00:15:00 Why Board of Innovation gives out so many of their tools for free on their website 00:16:30 How the innovation services industry will change over the coming years, as companies stop investing in  innovation theatre and more investment will go into strategy and delivery  Links mentioned in today's episode:  Board of Innovation website: https://www.boardofinnovation.com/ Report: The Low Touch Economy: https://www.boardofinnovation.com/low-touch-economy/  Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&amp;refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X   * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X   * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673   * Sharing &amp; List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue   * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/   * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ   * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735   * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293   * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak with CEO of Board of Innovation, Philippe de Ridder. See the full article at <a href="https://wp.me/p6pllj-1sU" rel="nofollow" target="_blank">https://wp.me/p6pllj-1sU</a> We speak about how the world has changed due to the 2020 Coronavirus, how companies will need to adjust their strategy and operations, and what will likely change with Innovation Consultancies in the coming years. Topics covered in today's episode: <ul> <li>00:01:00 How Board of Innovation started by trying to help companies understand new <a href="https://www.ideatovalue.com/podc/nickskillicorn/2020/03/podcast-s3e53-alex-osterwalder-creating-an-invincible-company/" rel="nofollow" target="_blank"> business models</a></li> <li>00:02:45 The Low Touch Economy and the long term impact of COVID-19</li> <li>00:05:30 The habits that will change in the coming months and years, and how they will impact businesses</li> <li>00:09:00 How government control will change people's behaviours</li> <li>00:11:00 Scenario planning of the severity and duration of the potential Coronavirus timelines, and the impact on the company</li> <li>00:15:00 Why Board of Innovation gives out so many of their tools for free on their website</li> <li>00:16:30 How the innovation services industry will change over the coming years, as companies stop investing in <a href="https://www.ideatovalue.com/inno/nickskillicorn/2019/02/is-your-company-just-performing-innovation-theatre/" rel="nofollow" target="_blank"> innovation theatre</a> and more investment will go into strategy and delivery</li> </ul> Links mentioned in today's episode: <ul> <li>Board of Innovation website: <a href="https://www.boardofinnovation.com/" rel="nofollow" target="_blank">https://www.boardofinnovation.com/</a></li> <li>Report: The Low Touch Economy: <a href="https://www.boardofinnovation.com/low-touch-economy/" rel="nofollow" target="_blank">https://www.boardofinnovation.com/low-touch-economy/</a></li> </ul> Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at <a href="https://www.ideatovalue.com/all-access-pass-insider-secrets/" rel="nofollow" target="_blank">https://www.ideatovalue.com/all-access-pass-insider-secrets/</a> * Subscribe on iTunes to the Idea to Value Podcast: <a href="https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2" rel="nofollow" target="_blank">https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2</a> * Subscribe on Spotify to the Idea to Value Podcast: <a href="https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN" rel="nofollow" target="_blank">https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN</a> * Subscribe on Stitcher to the Idea to Value Podcast: <a href="http://www.stitcher.com/s?fid=129437&amp;refid=stpr" rel="nofollow" target="_blank">http://www.stitcher.com/s?fid=129437&amp;refid=stpr</a> * Subscribe on Google Podcasts to the Idea to Value Podcast: <a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw" rel="nofollow" target="_blank">https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw</a> Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) <a href="http://www.activecampaign.com/?_r=M17NLG2X" rel="nofollow" target="_blank">http://www.activecampaign.com/?_r=M17NLG2X</a>  * Best value web hosting: BlueHost WordPress <a href="http://www.activecampaign.com/?_r=M17NLG2X" rel="nofollow" target="_blank">http://www.activecampaign.com/?_r=M17NLG2X</a>  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) <a href="http://leadpages.pxf.io/c/1385771/390538/5673" rel="nofollow" target="_blank">http://leadpages.pxf.io/c/1385771/390538/5673</a>  * Sharing &amp; List building: Sumo (Free) <a href="https://sumo.com/?src=partner_ideatovalue" rel="nofollow" target="_blank">https://sumo.com/?src=partner_ideatovalue</a>  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart <a href="https://improvides--checkout.thrivecart.com/thrivecart-standard-account/" rel="nofollow" target="_blank">https://improvides--checkout.thrivecart.com/thrivecart-standard-account/</a>  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) <a href="https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ" rel="nofollow" target="_blank">https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ</a>  * Membership for protecting content: Membermouse (Free Trial) <a href="http://affiliates.membermouse.com/idevaffiliate.php?id=735" rel="nofollow" target="_blank">http://affiliates.membermouse.com/idevaffiliate.php?id=735</a>  * eLearning System for students: WP Courseware <a href="https://flyplugins.com/?fly=293" rel="nofollow" target="_blank">https://flyplugins.com/?fly=293</a>  * Video Editing: Techsmith Camtasia <a href="http://techsmith.z6rjha.net/vvGPv" rel="nofollow" target="_blank">http://techsmith.z6rjha.net/vvGPv</a> I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright <a href="https://www.ideatovalue.com/" rel="nofollow" target="_blank">https://www.ideatovalue.com</a>

Podcast S3E56: Philippe de Ridder - the Low Touch Economy & how companies must react

Denise Jacobs

In today's episode of the Idea to Value podcast, we speak with Denise Jacobs, author of Banish your inner Critic, about how to overcome anxiety during this incredibly stressful time. See the full episode at https://wp.me/p6pllj-1sK  Quote from the episode:  You don't have to do anything. We don't have to be doing stuff all the time. Part of what people are experiencing is a deeply ingrained habit, to be busy, to be active, to be doing something... ...To be looking like you're doing something...  For so long that this habit is what you're trying to break. Because intrinsically all of came out of the womb knowing how to be.   Topics covered in today's episode:  00:01:30 - The pressure some of us are feeling to make the most of our potential in the pandemic 00:03:30 - This is the time for a collective global pause 00:05:30 - How to overcome anxiety and your inner critic 00:10:30 - Managing guilt caused by social media usage 00:13:00 - The feeling we are experiencing right now is  grief 00:15:00 - You need to slow down and focus on the basic things 00:17:00 - Overcoming the anxiety that comes with not knowing what you want in life  Links mentioned in the episode:  Denise Jacobs' website: https://denisejacobs.com/ Book: Banish your inner Critic: https://amzn.to/39LHT8N Denise on Twitter: http://twitter.com/denisejacobs Denise on Linkedin: http://www.linkedin.com/in/deniserjacobs  Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&amp;refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast:  https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X   * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X   * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673   * Sharing &amp; List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue   * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/   * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ   * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735   * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293   * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with Denise Jacobs, author of <a href="https://amzn.to/39LHT8N" rel="nofollow" target="_blank">Banish your inner Critic</a>, about how to overcome anxiety during this incredibly stressful time. See the full episode at <a href="https://wp.me/p6pllj-1sK" rel="nofollow" target="_blank">https://wp.me/p6pllj-1sK</a>  Quote from the episode: You don't have to do anything. We don't have to be doing stuff all the time. Part of what people are experiencing is a deeply ingrained habit, to be busy, to be active, to be doing something... ...To be looking like you're doing something...  For so long that this habit is what you're trying to break. Because intrinsically all of came out of the womb knowing how to be.  Topics covered in today's episode: <ul> <li>00:01:30 - The pressure some of us are feeling to make the most of our potential in the pandemic</li> <li>00:03:30 - This is the time for a collective global pause</li> <li>00:05:30 - How to overcome anxiety and your inner critic</li> <li>00:10:30 - Managing guilt caused by social media usage</li> <li>00:13:00 - The feeling we are experiencing right now is <a href="https://hbr.org/2020/03/that-discomfort-youre-feeling-is-grief" rel="nofollow" target="_blank"> grief</a></li> <li>00:15:00 - You need to slow down and focus on the basic things</li> <li>00:17:00 - Overcoming the anxiety that comes with not knowing what you want in life</li> </ul> Links mentioned in the episode: <ul> <li>Denise Jacobs' website: <a href="https://denisejacobs.com/subscribe/" rel="nofollow" target="_blank">https://denisejacobs.com/</a></li> <li>Book: Banish your inner Critic: <a href="https://amzn.to/39LHT8N" rel="nofollow" target="_blank">https://amzn.to/39LHT8N</a></li> <li>Denise on Twitter: <a href="http://twitter.com/denisejacobs" rel="nofollow" target="_blank">http://twitter.com/denisejacobs</a></li> <li>Denise on Linkedin: <a href="http://www.linkedin.com/in/deniserjacobs" rel="nofollow" target="_blank">http://www.linkedin.com/in/deniserjacobs</a></li> </ul> Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at <a href="https://www.ideatovalue.com/all-access-pass-insider-secrets/" rel="nofollow" target="_blank">https://www.ideatovalue.com/all-access-pass-insider-secrets/</a> * Subscribe on iTunes to the Idea to Value Podcast: <a href="https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2" rel="nofollow" target="_blank">https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2</a> * Subscribe on Spotify to the Idea to Value Podcast: <a href="https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN" rel="nofollow" target="_blank">https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN</a> * Subscribe on Stitcher to the Idea to Value Podcast: <a href="http://www.stitcher.com/s?fid=129437&amp;refid=stpr" rel="nofollow" target="_blank">http://www.stitcher.com/s?fid=129437&amp;refid=stpr</a> * Subscribe on Google Podcasts to the Idea to Value Podcast: <a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw" rel="nofollow" target="_blank"> https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw</a> Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) <a href="http://www.activecampaign.com/?_r=M17NLG2X" rel="nofollow" target="_blank">http://www.activecampaign.com/?_r=M17NLG2X</a>  * Best value web hosting: BlueHost WordPress <a href="http://www.activecampaign.com/?_r=M17NLG2X" rel="nofollow" target="_blank">http://www.activecampaign.com/?_r=M17NLG2X</a>  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) <a href="http://leadpages.pxf.io/c/1385771/390538/5673" rel="nofollow" target="_blank">http://leadpages.pxf.io/c/1385771/390538/5673</a>  * Sharing &amp; List building: Sumo (Free) <a href="https://sumo.com/?src=partner_ideatovalue" rel="nofollow" target="_blank">https://sumo.com/?src=partner_ideatovalue</a>  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart <a href="https://improvides--checkout.thrivecart.com/thrivecart-standard-account/" rel="nofollow" target="_blank">https://improvides--checkout.thrivecart.com/thrivecart-standard-account/</a>  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) <a href="https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ" rel="nofollow" target="_blank">https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ</a>  * Membership for protecting content: Membermouse (Free Trial) <a href="http://affiliates.membermouse.com/idevaffiliate.php?id=735" rel="nofollow" target="_blank">http://affiliates.membermouse.com/idevaffiliate.php?id=735</a>  * eLearning System for students: WP Courseware <a href="https://flyplugins.com/?fly=293" rel="nofollow" target="_blank">https://flyplugins.com/?fly=293</a>  * Video Editing: Techsmith Camtasia <a href="http://techsmith.z6rjha.net/vvGPv" rel="nofollow" target="_blank">http://techsmith.z6rjha.net/vvGPv</a> I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright <a href="https://www.ideatovalue.com/" rel="nofollow" target="_blank">https://www.ideatovalue.com</a>

S3E55 Denise Jacobs - How to deal with anxiety during a global pandemic

Rita McGrath

In today's episode of the Idea to Value podcast, we speak with Professor Rita McGrath, one of the world's most respected experts on the intersection between strategy and innovation. See the full episode at https://wp.me/p6pllj-1sJ  One of the interesting points we cover is the concept of Inflection Points in innovation, and the management structures and governance from leadership required for innovation to thrive in a company. Topics covered in today's episode:  00:02:00 - Competitive advantages are no longer sustainable, and innovation is needed to replace these constantly 00:03:00 - Resource allocation is really at the core of strategy, and innovation requires these investments as well 00:04:30 - Major inflection points (a 10x change) at the time don't look like huge shifts, it is only afterwards that they become apparent 00:07:00 - The recipe of previous success is baked into the working practices of a company, but was once true will not always be true 00:09:30 - Many leaders can get into their positions without ever touching innovation, which makes them averse of it 00:11:30 - Example of leadership choices and decision making from a Virtual Bank 00:13:00 - Reducing the  risk and  fear of failure 00:15:30 - How you allocate your  innovate portfolio will depend on which industry you are in 00:16:30 - Innovation management is something most companies need assistance with 00:18:00 - Governance structure and resource allocation is vital. Leaders need to focus 50% of their time on innovation  Links mentioned in today's episode:  Rita's website: https://www.ritamcgrath.com/ Book: Seeing around corners: https://amzn.to/2wnPPQc  Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&amp;refid=stpr  * Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16 Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X   * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X   * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673   * Sharing &amp; List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue   * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/   * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ   * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735   * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293   * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with Professor Rita McGrath, one of the world's most respected experts on the intersection between strategy and innovation. See the full episode at <a href="https://wp.me/p6pllj-1sJ" rel="nofollow" target="_blank">https://wp.me/p6pllj-1sJ</a> One of the interesting points we cover is the concept of Inflection Points in innovation, and the management structures and governance from leadership required for innovation to thrive in a company. Topics covered in today's episode: <ul> <li>00:02:00 - Competitive advantages are no longer sustainable, and innovation is needed to replace these constantly</li> <li>00:03:00 - Resource allocation is really at the core of strategy, and innovation requires these investments as well</li> <li>00:04:30 - Major inflection points (a 10x change) at the time don't look like huge shifts, it is only afterwards that they become apparent</li> <li>00:07:00 - The recipe of previous success is baked into the working practices of a company, but was once true will not always be true</li> <li>00:09:30 - Many leaders can get into their positions without ever touching innovation, which makes them averse of it</li> <li>00:11:30 - Example of leadership choices and decision making from a Virtual Bank</li> <li>00:13:00 - Reducing the <a href="https://www.ideatovalue.com/inno/nickskillicorn/2019/01/how-to-think-of-failure-like-a-scientist/" rel="nofollow" target="_blank"> risk</a> and <a href="https://www.ideatovalue.com/inno/nickskillicorn/2018/03/how-to-defeat-loss-aversion-the-1-reason-why-middle-managers-kill-innovation/" rel="nofollow" target="_blank"> fear</a> of failure</li> <li>00:15:30 - How you allocate your <a href="https://www.ideatovalue.com/podc/nickskillicorn/2020/03/podcast-s3e53-alex-osterwalder-creating-an-invincible-company/" rel="nofollow" target="_blank"> innovate portfolio</a> will depend on which industry you are in</li> <li>00:16:30 - Innovation management is something most companies need assistance with</li> <li>00:18:00 - Governance structure and resource allocation is vital. Leaders need to focus 50% of their time on innovation</li> </ul> Links mentioned in today's episode: <ul> <li>Rita's website: <a href="https://www.ritamcgrath.com/" rel="nofollow" target="_blank">https://www.ritamcgrath.com/</a></li> <li>Book: Seeing around corners: <a href="https://amzn.to/2wnPPQc" rel="nofollow" target="_blank">https://amzn.to/2wnPPQc</a></li> </ul> Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at <a href="https://www.ideatovalue.com/all-access-pass-insider-secrets/" rel="nofollow" target="_blank">https://www.ideatovalue.com/all-access-pass-insider-secrets/</a> * Subscribe on iTunes to the Idea to Value Podcast: <a href="https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2" rel="nofollow" target="_blank">https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2</a> * Subscribe on Stitcher to the Idea to Value Podcast: <a href="http://www.stitcher.com/s?fid=129437&amp;refid=stpr" rel="nofollow" target="_blank">http://www.stitcher.com/s?fid=129437&amp;refid=stpr</a> * Subscribe on Google Play to the Idea to Value Podcast: <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16" rel="nofollow" target="_blank">https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16</a> Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) <a href="http://www.activecampaign.com/?_r=M17NLG2X" rel="nofollow" target="_blank">http://www.activecampaign.com/?_r=M17NLG2X</a>  * Best value web hosting: BlueHost WordPress <a href="http://www.activecampaign.com/?_r=M17NLG2X" rel="nofollow" target="_blank">http://www.activecampaign.com/?_r=M17NLG2X</a>  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) <a href="http://leadpages.pxf.io/c/1385771/390538/5673" rel="nofollow" target="_blank">http://leadpages.pxf.io/c/1385771/390538/5673</a>  * Sharing &amp; List building: Sumo (Free) <a href="https://sumo.com/?src=partner_ideatovalue" rel="nofollow" target="_blank">https://sumo.com/?src=partner_ideatovalue</a>  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart <a href="https://improvides--checkout.thrivecart.com/thrivecart-standard-account/" rel="nofollow" target="_blank">https://improvides--checkout.thrivecart.com/thrivecart-standard-account/</a>  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) <a href="https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ" rel="nofollow" target="_blank">https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ</a>  * Membership for protecting content: Membermouse (Free Trial) <a href="http://affiliates.membermouse.com/idevaffiliate.php?id=735" rel="nofollow" target="_blank">http://affiliates.membermouse.com/idevaffiliate.php?id=735</a>  * eLearning System for students: WP Courseware <a href="https://flyplugins.com/?fly=293" rel="nofollow" target="_blank">https://flyplugins.com/?fly=293</a>  * Video Editing: Techsmith Camtasia <a href="http://techsmith.z6rjha.net/vvGPv" rel="nofollow" target="_blank">http://techsmith.z6rjha.net/vvGPv</a> I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright <a href="https://www.ideatovalue.com/" rel="nofollow" target="_blank">https://www.ideatovalue.com</a>

Podcast S3E54: Rita McGrath – Seeing inflection points of innovation

Alex Osterwalder

In today's episode of the Idea to Value Podcast, we speak with Alex Osterwalder, Partner at Stratgyzer and creator of the  Business Model Canvas. See the full episode at https://wp.me/p6pllj-1sw  We speak about what it takes to create an invincible company, with a particular emphasis on the importance of a balanced innovation portfolio. Topics covered in today's episode:  00:01:30 - How the Business Model Canvas (BMC) was created 20 years ago, to help companies innovate 00:04:00 - The original purpose of the BMC was to map out any business model, whether it was a company's current one or one they wanted to create 00:05:00 - Innovation is now such a mature profession that practitioners need to understand all of the specialist tools at their disposal. This includes the Innovation Portfolio Maps and Business Model Patterns 00:08:45 - The different  types of innovation in a company require different attitudes and management methods 00:11:00 - Most companies don't believe they have high-quality systematic innovation capabilities. Instead, they have  innovation theatre. 00:12:30 - What is an innovation portfolio? Exploiting and Exploring opportunities 00:14:30 - The business plan is the enemy of innovation. The importance of killing projects 00:16:15 - Companies need to give innovation projects dedicated resources 00:20:00 - Most business leaders don't understand business models 00:21:30 - Companies should have a Chief Entrepreneur, and should be at the same level as the CEO 00:23:30 - Leadership commitment is required to invest in an innovation portfolio  Links mentioned in today's episode:  Strategyzer: https://www.strategyzer.com The Invincible company: https://amzn.to/3dFjh4W  Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&amp;refid=stpr  * Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16 Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X   * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X   * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673   * Sharing &amp; List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue   * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/   * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ   * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735   * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293   * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak with Alex Osterwalder, Partner at Stratgyzer and creator of the <a href="https://www.ideatovalue.com/inno/nickskillicorn/2017/07/15-most-important-innovation-theories-your-company-should-be-using/" rel="nofollow" target="_blank"> Business Model Canvas</a>. See the full episode at <a href="https://wp.me/p6pllj-1sw" rel="nofollow" target="_blank">https://wp.me/p6pllj-1sw</a> We speak about what it takes to create an invincible company, with a particular emphasis on the importance of a balanced innovation portfolio. Topics covered in today's episode: <ul> <li>00:01:30 - How the Business Model Canvas (BMC) was created 20 years ago, to help companies innovate</li> <li>00:04:00 - The original purpose of the BMC was to map out any business model, whether it was a company's current one or one they wanted to create</li> <li>00:05:00 - Innovation is now such a mature profession that practitioners need to understand all of the specialist tools at their disposal. This includes the Innovation Portfolio Maps and Business Model Patterns</li> <li>00:08:45 - The different <a href="https://www.ideatovalue.com/inno/nickskillicorn/2017/07/15-most-important-innovation-theories-your-company-should-be-using/" rel="nofollow" target="_blank"> types of innovation</a> in a company require different attitudes and management methods</li> <li>00:11:00 - Most companies don't believe they have high-quality systematic innovation capabilities. Instead, they have <a href="https://www.ideatovalue.com/inno/nickskillicorn/2019/02/is-your-company-just-performing-innovation-theatre/" rel="nofollow" target="_blank"> innovation theatre</a>.</li> <li>00:12:30 - What is an innovation portfolio? Exploiting and Exploring opportunities</li> <li>00:14:30 - The business plan is the enemy of innovation. The importance of killing projects</li> <li>00:16:15 - Companies need to give innovation projects dedicated resources</li> <li>00:20:00 - Most business leaders don't understand business models</li> <li>00:21:30 - Companies should have a Chief Entrepreneur, and should be at the same level as the CEO</li> <li>00:23:30 - Leadership commitment is required to invest in an innovation portfolio</li> </ul> Links mentioned in today's episode: <ul> <li>Strategyzer: <a href="https://www.strategyzer.com" rel="nofollow" target="_blank">https://www.strategyzer.com</a></li> <li>The Invincible company: <a href="https://amzn.to/3dFjh4W" rel="nofollow" target="_blank">https://amzn.to/3dFjh4W</a></li> </ul> Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at <a href="https://www.ideatovalue.com/all-access-pass-insider-secrets/" rel="nofollow" target="_blank">https://www.ideatovalue.com/all-access-pass-insider-secrets/</a> * Subscribe on iTunes to the Idea to Value Podcast: <a href="https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2" rel="nofollow" target="_blank">https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2</a> * Subscribe on Stitcher to the Idea to Value Podcast: <a href="http://www.stitcher.com/s?fid=129437&amp;refid=stpr" rel="nofollow" target="_blank">http://www.stitcher.com/s?fid=129437&amp;refid=stpr</a> * Subscribe on Google Play to the Idea to Value Podcast: <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16" rel="nofollow" target="_blank">https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16</a> Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) <a href="http://www.activecampaign.com/?_r=M17NLG2X" rel="nofollow" target="_blank">http://www.activecampaign.com/?_r=M17NLG2X</a>  * Best value web hosting: BlueHost WordPress <a href="http://www.activecampaign.com/?_r=M17NLG2X" rel="nofollow" target="_blank">http://www.activecampaign.com/?_r=M17NLG2X</a>  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) <a href="http://leadpages.pxf.io/c/1385771/390538/5673" rel="nofollow" target="_blank">http://leadpages.pxf.io/c/1385771/390538/5673</a>  * Sharing &amp; List building: Sumo (Free) <a href="https://sumo.com/?src=partner_ideatovalue" rel="nofollow" target="_blank">https://sumo.com/?src=partner_ideatovalue</a>  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart <a href="https://improvides--checkout.thrivecart.com/thrivecart-standard-account/" rel="nofollow" target="_blank">https://improvides--checkout.thrivecart.com/thrivecart-standard-account/</a>  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) <a href="https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ" rel="nofollow" target="_blank">https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ</a>  * Membership for protecting content: Membermouse (Free Trial) <a href="http://affiliates.membermouse.com/idevaffiliate.php?id=735" rel="nofollow" target="_blank">http://affiliates.membermouse.com/idevaffiliate.php?id=735</a>  * eLearning System for students: WP Courseware <a href="https://flyplugins.com/?fly=293" rel="nofollow" target="_blank">https://flyplugins.com/?fly=293</a>  * Video Editing: Techsmith Camtasia <a href="http://techsmith.z6rjha.net/vvGPv" rel="nofollow" target="_blank">http://techsmith.z6rjha.net/vvGPv</a> I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright <a href="https://www.ideatovalue.com/" rel="nofollow" target="_blank">https://www.ideatovalue.com</a>

Podcast S3E53: Alex Osterwalder – Creating an invincible company

Josh Linkner

In today's episode of the Idea to Value podcast, we speak with multiple entrepreneur Josh Linkner, about how to apply discipline to creativity. See the full episode at https://wp.me/p6pllj-1su  Josh is a talented Jazz guitarist, as well as having written bestselling books and starting and selling multiple technology companies. Today we talk about what it takes to make creativity a ritual in your company. Topics covered in today's episode:  00:02:00 - Everyone can be creative. We are born to be creative 00:04:00 - How you can apply discipline to creativity 00:05:00 - What holds most people back is fear 00:06:00 - How can you become an artist in your own field? What is the risk of doing nothing? 00:08:15 - How to build up rituals and rewards to encourage creativity 00:10:30 - You don't always need to try to disrupt the industry with breakthrough innovations from the start 00:13:00 - The "Judo Flip" technique, to do the opposite of what is conventional wisdom 00:14:00 - Role Storming, brainstorming while performing a character 00:17:00 - How to make creativity a daily habit in a corporation  Links mentioned in this episode:  Josh's website: https://joshlinkner.com/ Platypus Labs: https://platypuslabs.com/   Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&amp;refid=stpr  * Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16 Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X   * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X   * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673   * Sharing &amp; List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue   * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/   * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ   * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735   * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293   * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with multiple entrepreneur Josh Linkner, about how to apply discipline to creativity. See the full episode at <a href="https://wp.me/p6pllj-1su" rel="nofollow" target="_blank">https://wp.me/p6pllj-1su</a> Josh is a talented Jazz guitarist, as well as having written bestselling books and starting and selling multiple technology companies. Today we talk about what it takes to make creativity a ritual in your company. Topics covered in today's episode: <ul> <li>00:02:00 - Everyone can be creative. We are born to be creative</li> <li>00:04:00 - How you can apply discipline to creativity</li> <li>00:05:00 - What holds most people back is fear</li> <li>00:06:00 - How can you become an artist in your own field? What is the risk of doing nothing?</li> <li>00:08:15 - How to build up rituals and rewards to encourage creativity</li> <li>00:10:30 - You don't always need to try to disrupt the industry with breakthrough innovations from the start</li> <li>00:13:00 - The "Judo Flip" technique, to do the opposite of what is conventional wisdom</li> <li>00:14:00 - Role Storming, brainstorming while performing a character</li> <li>00:17:00 - How to make creativity a daily habit in a corporation</li> </ul> Links mentioned in this episode: <ul> <li>Josh's website: <a href="https://joshlinkner.com/" rel="nofollow" target="_blank">https://joshlinkner.com/</a></li> <li>Platypus Labs: <a href="https://platypuslabs.com/" rel="nofollow" target="_blank">https://platypuslabs.com/ </a></li> </ul> Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at <a href="https://www.ideatovalue.com/all-access-pass-insider-secrets/" rel="nofollow" target="_blank">https://www.ideatovalue.com/all-access-pass-insider-secrets/</a> * Subscribe on iTunes to the Idea to Value Podcast: <a href="https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2" rel="nofollow" target="_blank">https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2</a> * Subscribe on Stitcher to the Idea to Value Podcast: <a href="http://www.stitcher.com/s?fid=129437&amp;refid=stpr" rel="nofollow" target="_blank">http://www.stitcher.com/s?fid=129437&amp;refid=stpr</a> * Subscribe on Google Play to the Idea to Value Podcast: <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16" rel="nofollow" target="_blank">https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16</a> Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) <a href="http://www.activecampaign.com/?_r=M17NLG2X" rel="nofollow" target="_blank">http://www.activecampaign.com/?_r=M17NLG2X</a>  * Best value web hosting: BlueHost WordPress <a href="http://www.activecampaign.com/?_r=M17NLG2X" rel="nofollow" target="_blank">http://www.activecampaign.com/?_r=M17NLG2X</a>  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) <a href="http://leadpages.pxf.io/c/1385771/390538/5673" rel="nofollow" target="_blank">http://leadpages.pxf.io/c/1385771/390538/5673</a>  * Sharing &amp; List building: Sumo (Free) <a href="https://sumo.com/?src=partner_ideatovalue" rel="nofollow" target="_blank">https://sumo.com/?src=partner_ideatovalue</a>  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart <a href="https://improvides--checkout.thrivecart.com/thrivecart-standard-account/" rel="nofollow" target="_blank">https://improvides--checkout.thrivecart.com/thrivecart-standard-account/</a>  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) <a href="https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ" rel="nofollow" target="_blank">https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ</a>  * Membership for protecting content: Membermouse (Free Trial) <a href="http://affiliates.membermouse.com/idevaffiliate.php?id=735" rel="nofollow" target="_blank">http://affiliates.membermouse.com/idevaffiliate.php?id=735</a>  * eLearning System for students: WP Courseware <a href="https://flyplugins.com/?fly=293" rel="nofollow" target="_blank">https://flyplugins.com/?fly=293</a>  * Video Editing: Techsmith Camtasia <a href="http://techsmith.z6rjha.net/vvGPv" rel="nofollow" target="_blank">http://techsmith.z6rjha.net/vvGPv</a> I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright <a href="https://www.ideatovalue.com/" rel="nofollow" target="_blank">https://www.ideatovalue.com</a>

S3E52: Josh Linkner - How to build up rituals to reward creativity

Stephen Shapiro

In today's episode of the Idea to Value Podcast, we speak again with Stephen Shapiro about his new book, Invisible Solutions: 25 Lenses that Reframe and Help Solve Difficult Business Problems See the full episode at https://wp.me/p6pllj-1so  We go through multiple examples of how companies have achieved innovation success by approaching problems in a new way, enabling them to ask better questions. Topics covered in today's episode:  00:01:30 - How the recent Coronavirus outbreak is changing the way that people work 00:04:00 - The importance of asking better questions in innovation 00:05:30 - Using different lenses to reframe innovation problems in new ways 00:06:45 - The story of Pumps and Pipes: Cardiologists and Gas pipeline engineers who get together to solve problems together, which resulted in filters that fix blood clots in human hearts 00:10:30 - How an insurance company learned about improving customer transparency from Dominos Pizza 00:11:00 - We usually ask questions which are either too abstract, or too specific 00:12:45 - If a question is too specific, you won't look for different ways of approaching the problem, as exemplified by Exxon Valdes Oil Cleanup 00:15:00 - Expertise can be the enemy of innovation 00:16:00 - What business are we actually in? [Editor's note: Bic made pens first, then expanded to other cheap plastic items like razors and lighters] 00:19:00 - Leaders don't need to have the answers, they need to stimulate the organisation to ask the right questions  Links mentioned in today's episode Invisible Solutions Book: https://invisiblesolutionsbook.com Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&amp;refid=stpr  * Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16 Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X   * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X   * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673   * Sharing &amp; List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue   * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/   * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ   * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735   * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293   * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak again with Stephen Shapiro about his new book, <a href="https://amzn.to/33Gd3gt" rel="nofollow" target="_blank">Invisible Solutions: 25 Lenses that Reframe and Help Solve Difficult Business Problems</a> See the full episode at <a href="https://wp.me/p6pllj-1so" rel="nofollow" target="_blank">https://wp.me/p6pllj-1so</a> We go through multiple examples of how companies have achieved innovation success by approaching problems in a new way, enabling them to ask better questions. Topics covered in today's episode: <ul> <li>00:01:30 - How the recent Coronavirus outbreak is changing the way that people work</li> <li>00:04:00 - The importance of asking better questions in innovation</li> <li>00:05:30 - Using different lenses to reframe innovation problems in new ways</li> <li>00:06:45 - The story of Pumps and Pipes: Cardiologists and Gas pipeline engineers who get together to solve problems together, which resulted in filters that fix blood clots in human hearts</li> <li>00:10:30 - How an insurance company learned about improving customer transparency from Dominos Pizza</li> <li>00:11:00 - We usually ask questions which are either too abstract, or too specific</li> <li>00:12:45 - If a question is too specific, you won't look for different ways of approaching the problem, as exemplified by Exxon Valdes Oil Cleanup</li> <li>00:15:00 - Expertise can be the enemy of innovation</li> <li>00:16:00 - What business are we actually in? [Editor's note: Bic made pens first, then expanded to other cheap plastic items like razors and lighters]</li> <li>00:19:00 - Leaders don't need to have the answers, they need to stimulate the organisation to ask the right questions</li> </ul> Links mentioned in today's episode Invisible Solutions Book: <a href="https://stephenshapiro.com/invisible-solutions/" rel="nofollow" target="_blank">https://invisiblesolutionsbook.com</a> Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at <a href="https://www.ideatovalue.com/all-access-pass-insider-secrets/" rel="nofollow" target="_blank">https://www.ideatovalue.com/all-access-pass-insider-secrets/</a> * Subscribe on iTunes to the Idea to Value Podcast: <a href="https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2" rel="nofollow" target="_blank">https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2</a> * Subscribe on Stitcher to the Idea to Value Podcast: <a href="http://www.stitcher.com/s?fid=129437&amp;refid=stpr" rel="nofollow" target="_blank">http://www.stitcher.com/s?fid=129437&amp;refid=stpr</a> * Subscribe on Google Play to the Idea to Value Podcast: <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16" rel="nofollow" target="_blank">https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16</a> Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) <a href="http://www.activecampaign.com/?_r=M17NLG2X" rel="nofollow" target="_blank">http://www.activecampaign.com/?_r=M17NLG2X</a>  * Best value web hosting: BlueHost WordPress <a href="http://www.activecampaign.com/?_r=M17NLG2X" rel="nofollow" target="_blank">http://www.activecampaign.com/?_r=M17NLG2X</a>  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) <a href="http://leadpages.pxf.io/c/1385771/390538/5673" rel="nofollow" target="_blank">http://leadpages.pxf.io/c/1385771/390538/5673</a>  * Sharing &amp; List building: Sumo (Free) <a href="https://sumo.com/?src=partner_ideatovalue" rel="nofollow" target="_blank">https://sumo.com/?src=partner_ideatovalue</a>  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart <a href="https://improvides--checkout.thrivecart.com/thrivecart-standard-account/" rel="nofollow" target="_blank">https://improvides--checkout.thrivecart.com/thrivecart-standard-account/</a>  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) <a href="https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ" rel="nofollow" target="_blank">https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ</a>  * Membership for protecting content: Membermouse (Free Trial) <a href="http://affiliates.membermouse.com/idevaffiliate.php?id=735" rel="nofollow" target="_blank">http://affiliates.membermouse.com/idevaffiliate.php?id=735</a>  * eLearning System for students: WP Courseware <a href="https://flyplugins.com/?fly=293" rel="nofollow" target="_blank">https://flyplugins.com/?fly=293</a>  * Video Editing: Techsmith Camtasia <a href="http://techsmith.z6rjha.net/vvGPv" rel="nofollow" target="_blank">http://techsmith.z6rjha.net/vvGPv</a> I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. 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Podcast S3E51: Stephen Shapiro – Using different lenses to reframe business problems

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