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Idea to Value - Creativity and Innovation with Nick Skillicorn

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Entrepreneurship
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Welcome to the Idea to Value podcast, where in every episode we highlight the latest insights into creativity and innovation from experts across the world. I’m your host Nick Skillicorn, I care about the evidence behind what makes ideas happen, and I have already helped thousands of people like you through my unique insights into recent scientific findings of how creativity works. I also show you how to turbocharge innovation programmes so they can finally deliver on the value and ideas you’ve been struggling to execute. Get your free training on how creativity can be improved by registering at https://www.ideatovalue.com

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Welcome to the Idea to Value podcast, where in every episode we highlight the latest insights into creativity and innovation from experts across the world. I’m your host Nick Skillicorn, I care about the evidence behind what makes ideas happen, and I have already helped thousands of people like you through my unique insights into recent scientific findings of how creativity works. I also show you how to turbocharge innovation programmes so they can finally deliver on the value and ideas you’ve been struggling to execute. Get your free training on how creativity can be improved by registering at https://www.ideatovalue.com

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Cover image of Idea to Value - Creativity and Innovation with Nick Skillicorn

Idea to Value - Creativity and Innovation with Nick Skillicorn

Latest release on Sep 24, 2020

The Best Episodes Ranked Using User Listens

Updated by OwlTail 4 days ago

Rank #1: #013 Takashi Kudo - How an artist collective is creative as a team

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In this episode of the Idea to Value Podcast, we talk with Takashi Kudo, who is the Communications Director for TeamLab, a renowned art collective from Japan.

https://www.ideatovalue.com/podc/nickskillicorn/2017/05/podcast-013-takashi-kudo-artist-collective-creative-team/

Referring to themselves as ultratechnologists, the group aims to go beyond the boundaries between art, science, technology and creativity, through co-creative activities.

TeamLab is best known for its ingenious art installations based on light and projection, and in contrast to many traditional collectives, is made up of not only artists but also engineers, programmers, animators and mathematicians. In addition to gallery artworks, they also produce other digital content like applications, performance shows and specialist websites.

We discuss how these hyper-creative groups develop art which pushes boundaries.

Things we cover in this episode:

  • What makes up their Art Collective (01:30)
  • Describing the large interactive lighting exhibition "No boundaries" they did in London (03:00)
  • How creativity has no boundaries in his mind (06:30)
  • How teams create work together (08:00)
  • Using prototypes (10:30)
  • Whether they believe that they are geniuses (12:00)
  • How to approach challenges you have never seen before (13:00)
  • What they do when they get stuck (14:00)
  • Finding the right goals (16:00)
  • Whether other people can become more creative (18:00)

Links mentioned in the episode:

https://www.teamlab.art

Bonus:

This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/

https://www.ideatovalue.com/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 

May 11 2017

23mins

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Rank #2: Podcast S2E32 Bryan Hoedemaeckers - What is a Dreamatorium

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In this episode of the Idea to Value Podcast, we speak with Deloitte Product and Service Design Director Bryan Hoedemaeckers, about one of Deloitte's newest initiatives the foster an innovative spirit in the company: the Dreamatorium. See the full article at https://www.ideatovalue.com/podc/nickskillicorn/2019/03/podcast-s2e32-bryan-hoedemaeckers-what-is-a-dreamatorium/

Rather than being a place of fantasy, the Dreamatorium is a place to connect, tinker, and dream big, with innovation as a consequence. We discuss the reason so many innovation labs fail in companies, and how your company could set up its own Dreamatorium using the innovative skills already within your staff.

Topics discussed in this episode: 00:01:45 - The history of getting people to connect with new technologies like (3D Printers) at the Dreamatorium 00:03:30 - The problem with innovation labs where the only people who are allowed to touch the machines are the cleaners 00:04:45 - The only investment required to run a Dreamatorium session is for beer and wine. People bring their own technology they are tinkering with from home, and then people getting their hands dirty 00:07:45 - How informal events like this can naturally result in client offerings 00:10:00 - The issue with corporate innovation labs is that they are more like a museum than a laboratory 00:12:00 - Giving people access to technology which staff are already working on themselves, thereby requiring no budget

Links from this episode: * Bryan's Linkedin Profile: https://www.linkedin.com/in/bryanhoedemaeckers/  * Dreamatorium history, photos and examples: https://medium.com/design-for-business/what-is-this-dreamatorium-you-speak-of-33a5531c7f35  * Cold Drip Coffee: https://colddrip.co/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr   * Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16 

Mar 11 2019

14mins

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Rank #3: #017 Trevor Crane - Why everyone should publish a book to grow their business

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In today's episode of the Idea to Value Podcast, we talk with 10-times Bestselling Author Trevor Crane about what it takes to write a book to take your business to the next level.

https://www.ideatovalue.com/podc/nickskillicorn/2017/07/podcast-017-trevor-crane-everyone-publish-book-grow-business/

Trevor helps people from all walks of life not only gain the confidence and tools to publish their book, but to do it in a way that it is highly likely to become a bestseller and turbocharge their business.

Topics covered in this interview:

* All of the things which prevented him from getting his first book published (02:00)

* The importance of getting help (03:30)

* Why journaling doesn't work (06:00)

* How the most important thing is to truly decide to get it done and committing to it (07:30)

* Why you should declare to the world that you will get it done (08:00)

* Why you should write a book at all, to help your business (10:30)

* The worst way, and best way, to make money as an author (15:00)

* How you find out what people are interested in and turn it into a bestseller (16:30)

Links mentioned in this episode:

Get Two FREE books about getting your book done, by signing up here: http://www.trevorcrane.biz/

Bonus:

This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/

https://www.ideatovalue.com/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 

Jul 26 2017

22mins

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Rank #4: Podcast S2E37: Duncan Wardle – The former Head of Innovation and Creativity at Disney

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Today, we are speaking with the former Head of Innovation and Creativity at Disney, Duncan Wardle. Can you imagine a job title more closely related to creativity than that?

Read the full article at https://www.ideatovalue.com/podc/nickskillicorn/2019/06/podcast-s2e37-duncan-wardle-the-former-head-of-innovation-and-creativity-at-disney/

We speak about what it takes for companies to become more innovative, how ideas are developed at Disney and Pixar, and why companies need to embrace creativity to prevent themselves from becoming disrupted in the coming decade.

Topics covered in today's episode:
  • 00:01:15 - How Duncan got started at Disney, working on public relations and sending Buzz Lightyear into space
  • 00:04:30 - Why "lack of time to think" was listed as the biggest barrier to innovation at Disney
  • 00:05:30 - The four models they tried to bring innovation into the company
  • 00:07:30 - Creating a toolkit for innovation
  • 00:09:00 - Why "purpose" will be more important than "product" in the coming generations
  • 00:11:00 - How Disney asked "How can we solve our customer's biggest pain points?"
  • 00:15:00 - The power of reframing challenges to unlock new ways to generate ideas
  • 00:17:00 - The usefulness of a naive expert
  • 00:20:00 - The power of asking "WHY?"
  • 00:23:00 - The way your brain works on developing ideas, and why it needs time to think
  • 00:26:15 - The danger of shooting down ideas too early, and how to make ideas 
  • 00:31:00 - The importance of perseverance 
Links mentioned in this episode:

Duncan Wardle's website: https://duncanwardle.com/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

Jun 16 2019

32mins

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Rank #5: #016 Tony Ulwick – Origin of the “Jobs to be done” innovation theory

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In this episode of the Idea to Value podcast, we speak with Tony Ulwick, CEO of Strategyn and the person who introduced the world to the Jobs to be Done theory of innovation.

https://www.ideatovalue.com/podc/nickskillicorn/2017/07/podcast-016-tony-ulwick-origin-jobs-done-innovation-theory/

Topics covered in this episode:

* His initial experience of failure at IBM with the PC Junior and how it triggered the search for the process to find out what people wanted (01:00)

* What causes a disconnect between what companies expect people want, and how the market actually reacts (05:00)

* What is a customer need and how to define it (05:30)

* How Tony introduced Outcome-Driven Innovation to Professor Clayton Christensen, and how this became the Jobs to be done theory (07:00)

* What exactly is Jobs to be done theory? (09:00)

* Most innovations struggle because they only get part of a job done, not the entire job (10:30)

* How Jobs to be done can be used to both discover new markets, or improve offerings in an existing market (12:00)

* How even though in an overall average market there might not appear to be any needs, if you segment the market you might find pockets of people with specific needs (who are more underserved than anyone else) which would also benefit other users (14:00)

* Why ideal avatars don't actually exist in reality (17:00)

* How to use metrics and analysis to determine if there is a large enough market for these unmet needs (18:30)

Links mentioned in this episode:

* Strategyn Homepage: https://strategyn.com/

* Jobs to be done book: http://amzn.to/2uOmoAb

* What customers want book: http://amzn.to/2tVtJ4C

Bonus:

This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/

https://www.ideatovalue.com/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 

Jul 06 2017

21mins

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Rank #6: Why do you get your best ideas in the shower?

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Have you ever struggled to come up with an idea while you were at your desk?

Then later on getting an amazing idea when you were doing something relaxing?

It is something that happens to millions of people every day.

Check out the video above to find out why.

But why does it happen?

There are two types of creativity which the brain cycles through:

  1. Convergent thinking: Where the brain has to improve and refine ideas through a series of small conscious steps
  2. Divergent thinking: Where the brain forms random connections between pieces of existing knowledge to come up with highly original new ideas

For more insights on the science and research sources on why this happens, check out the original article here: https://www.ideatovalue.com/crea/nickskillicorn/2019/02/why-do-you-get-your-best-ideas-in-the-shower/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr  * Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16 

Feb 27 2019

5mins

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Rank #7: #010 Nicole Yershon - How to run a successful innovation lab

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In today's episode of the Idea to Value Podcast, we talk to Nicole Yershon, who ran the successful Innovation Lab at Ogilvy, one of the world's largest advertising firms.

https://www.ideatovalue.com/podc/nickskillicorn/2017/03/podcast-010-nicole-yershon-run-successful-innovation-lab/

We talk about what an innovation lab is, and what it takes for it to be successful and actually add value.

Topics discussed today: * Moving from an analog world to a digital world (01:30) * Trying things which have never been done before (02:30) * The purpose and evolution of an Innovation Hub at Ogilvy (04:15) * The challenge of working with imperfect technology at the start (06:45) * How you measure success of innovation in a lab, the "Six R's" (07:30) * How business management happens in the creative industries (09:30) * How leadership attitudes affect innovation (11:00) * Is an innovation lab appropriate for every company? (12:00)

Links included: * The six Rs behind successful innovation: http://www.telegraph.co.uk/sponsored/business/the-elevator/12171503/tips-for-successful-innovation.html  * Nicole's Website: https://www.nicoleyershon.com

Bonus:

This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/

https://www.ideatovalue.com/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 

Mar 09 2017

17mins

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Rank #8: S2E25: Taylor Ryan - How corporations and Start-ups benefit from collaboration

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In today's episode of the idea to value podcast, we speak with Taylor Ryan, CMO of Valuer.ai, about the benefits that both corporations and startups can get from collaborating.

We discuss what it takes for startups to succeed with their innovation efforts and the danger of large established corporations from assuming that they won't be disrupted.

Read the full article at https://www.ideatovalue.com/podc/nickskillicorn/2019/05/podcast-s2e35-taylor-ryan-how-corporations-and-start-ups-benefit-from-collaboration/ 

Topics covered in this episode:
  • 00:01:00 - Why corporations are starting to see the value in working with startups
  • 00:03:00 - The problem with projects in large companies to build capabilities, compared to founders who have already established how to solve a problem
  • 00:05:30 - What happens within Google X: People are given bonuses for killing projects
  • 00:06:45 - Why startup founders are often worried about collaborating with corporations
  • 00:08:15 - How to find out what would bring major benefits within your teams
  • 00:10:15 - Collaboration doesn't finish once the introduction is made
  • 00:13:00 - How large companies are being disrupted. Your company is only one startup away from becoming irrelevant
  • 00:14:30 - Taylor's own experience as a founder. Optimising his time has paid dividends
  • 00:17:30 - Advice on startups themselves can improve their innovation success rate
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

May 12 2019

21mins

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Rank #9: Innovation and Creativity Summit 2017

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https://www.innovationandcreativitysummit.com

As you're already a loyal member of the Idea to Value community, I know something about you:

You care about your own creativity and ability to generate innovative new ideas.

Which is why I wanted to let you know about something happening next week I KNOW you will love.

And best of all, I already know you will definitely be able to make it and get value from it.

How can I possibly know that you'll be able to make it?

Because: 1. There is no travel involved (so no asking for approval from your boss) 2. There is no cost involved (so no need to buy tickets) 3. The stuff being shared is available whenever you want (for a limited time)

So what am I talking about?

I've spent the last few months working in secret, interviewing 45+ of the world's most respected thought leaders on creativity and innovation and asking them what it takes to understand your own creativity, manage innovation teams successfully and build a culture where innovation doesn't die, but thrives.

And next week, I'm making all of this incredible knowledge available to YOU and the rest of the world, completely for FREE.

It is called the Innovation and Creativity Summit 2017. www.innovationandcreativitysummit.com

This unique virtual summit brings together fascinating men and women from around the world, including • Multiple Best-selling authors • People leading innovation in billion dollar companies • Cutting edge researchers helping us understand creativity • Actors • Artists • And many more Thought Leaders sharing their how-to's and strategies on what WORKS

The summit runs from the 2nd to the 9th of April 2017, which is next week. And with more than 45 expert interviews to choose from, all 100% exclusive to this event, you are guaranteed to get amazing insights which will change the way you think of your own creativity and innovation efforts.

And for a very limited time, you can get FREE access to stream all of the specific interviews you want.

Click on the link to go to https://www.innovationandcreativitysummit.com and get your free pass right now

I look forward to hosting you at the Innovation and Creativity Summit in April.

All the best,

Nick Skillicorn

Mar 24 2017

9mins

Play

Rank #10: What getting hit in the face by a volleyball taught me about creativity

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Many people are scared of doing things which they used to love, but stopped doing when things got in the way.

They are worried that they won't be as good as they used to be, that it will be harder than it used to be, that their performance won't be good anymore, that it will make them feel bad, or even worse, embarrass themselves in front of others (especially those who are already better than them).

Here, I tell my embarrassing story about when this most recently happened to me (when I was hit in the face by a volleyball).

And then I share my advice on how to overcome this fear of restarting something, in order to continue developing your creativity.

Original article and in-depth advice: https://www.ideatovalue.com/crea/nickskillicorn/2019/02/what-getting-hit-in-the-face-by-a-volleyball-taught-me-about-creativity/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr  * Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16 

Mar 02 2019

5mins

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Rank #11: #014 Tendayi Viki – What is Lean Innovation?

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In today's episode of the Idea to Value Podcast, we speak with Tendayi Viki on what exactly "Lean Innovation" is.

https://www.ideatovalue.com/podc/nickskillicorn/2017/05/podcast-014-tendayi-viki-lean-innovation/

Tendayi is a popular innovation and strategy consultant and is one of the authors behind the recently released book "The Corporate Startup", which helps large companies understand all of the underlying mechanisms behind lean innovation to bring down the costs and risks of running innovation projects.

Things we discuss in today's episode:

  • What lean innovation is, "Doing the right things at the right time" (02:30)
  • The dangers of premature scaling (03:45)
  • The main hurdles to implementing Lean Innovation, and how startups handle it more effectively than large companies (05:00)
  • How to build organisational capabilities needed for Lean Innovation (07:00)
  • In his view, innovation is the combination of creative ideas with sustainably profitable business models (07:45)
  • How the Lean Product Lifecycle can help companies release funds for innovation projects incrementally and more effectively (09:00)
  • The difference between startups and established companies (11:30)
  • Thinking about your portfolio of products and projects (12:30)
  • How to divide your resources and budget across a portfolio of innovation projects (13:30)
  • Why large companies do not let their projects fail (15:30)
  • How to make multiple small investments to validate ideas through experiments (16:00)
  • Getting more people involved in innovation (18:00)
  • The problem with most innovation labs (19:30)
  • How you can spot a bad idea (21:00)
  • The tension between MBAs and Creatives within companies (21:30)

Links mentioned in today's episode:

Bonus:

This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/

https://www.ideatovalue.com/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 

May 19 2017

24mins

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Rank #12: S2E34: Catherine Orer – How artists can raise the value of their work

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In today's episode of the Idea to Value Podcast, we speak with Catherine Orer about what it takes for artists to raise the value of their work.

See the full episode here: https://www.ideatovalue.com/podc/nickskillicorn/2019/05/podcast-s2e34-catherine-orer-how-artists-can-raise-the-value-of-their-work/

We cover several areas, including what sort of research artists need to undertake to understand what the market is willing to pay, determining their own vision of what they want their art to be, and overcoming the fear of the "business side" of things to be able to actually make their art into a sustainable, profitable business.

Topics covered in today's episode:
  • 00:02:00 - What working at one of the world's largest auction houses taught her about selling fine art
  • 00:04:00 - The secrets of why "perception is reality" in getting millions of dollars for art
  • 00:06:15 - The challenge of transparency in determining art value
  • 00:07:30 - How artists need to ask themselves where they want to position themselves
  • 00:09:00 - Why most artists aren't willing to do market research
  • 00:11:00 - The importance of understanding what type of art your market is willing to pay for
  • 00:12:00 - The new business model opportunities for selling art online
  • 00:14:00 - How to overcome the overwhelm of the "business-side" of selling art, it requires an open mind and an open heart
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

May 05 2019

19mins

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Rank #13: How unproductive most people are

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More and more research shows that people spend most of their working lives being unproductive.

According to a survey of 1,989 workers in the UK, less than 3 hours per day was the amount of time that workers were actually productive.

To find out more about the research and how some companies are trying to be more productive, check out the full article here: https://www.ideatovalue.com/lead/nickskillicorn/2019/02/this-is-how-unproductive-most-people-are/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr  * Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16 

Feb 28 2019

4mins

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Rank #14: #012 David Gluckman – Why you should never have a “Plan B”

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In today's episode of the Idea to Value Podcast, I speak with one of the creators of the world-famous alcoholic drink: Bailey's Irish Cream, David Gluckman. 

https://www.ideatovalue.com/podc/nickskillicorn/2017/05/podcast-012-david-gluckman-never-plan-b/

A successful brand innovator, David has worked in product development with the world's largest drinks manufacturers for several decades, also helping to bring out other successful brands like Smirnoff Black, Le Piat d'Or, Purdey's, Aqua Libra, Tanqueray Ten, Cîroc, Coole Swan and many others.

We also talk about the stories from his new book "That S*it will never sell"

We talk about what it takes to find an idea for a new product.

Things discussed in this week's interview:

  • Even good ideas take a long time to become a success. It took Baileys about 5-7 years to become a worldwide success. (02:30)
  • In order for a new idea to gain traction within a company, it needs to get support from someone quite senior who sees the potential, even if that person doesn't like the product themselves (05:30)
  • Often, middle management ends up getting in the way because they simply do not have the authority to say yes and enable ideas (06:30)
  • The consumer is not always right, especially in focus groups. They don't really care about the product. Market research is put on too high a pedestal (08:00)
  • If you want to come up with a good solution, you need to really understand your client's problem (09:15)
  • You should always check your product with consumers, as they will give you insights and viewpoints you would never have thought of, but you need to know which insights to listen to (10:00)
  • The best work is created as a dialogue between the briefer and the creator (13:30)
  • In order to get an idea to work, you need commitment from the right people in various parts of the business and have them take ownership (14:30)
  • You should never have a Plan B (18:00)
  • Research will never give you all the confidence that a product will work (19:00)
  • "Consumer don't know what they like, but they like what they know" (20:30)

Links mentioned in this episode:

http://thatshitwillneversell.com/

Bonus:

This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/

https://www.ideatovalue.com/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 

May 04 2017

24mins

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Rank #15: S2E36: Amy Edmondson - Creating a culture of psychological safety

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In today's episode of the Idea to Value Podcast, we speak with Harvard Business School's Professor Amy Edmondson about her concept of Psychological Safety.

To read the full article, go to https://www.ideatovalue.com/podc/nickskillicorn/2019/05/podcast-s2e36-amy-edmondson-creating-a-culture-of-psychological-safety/

She is the author of The Fearless Organisation, is the Novartis Professor of Leadership and Management at the Harvard Business School, a chair established to support the study of human interactions, and today we talk to her about what makes teams perform at their highest potential, what causes fear of sharing ideas within teams, and how psychological safety can prevent your teams (and company) being disrupted in the marketplace.

Topics covered in today's episode:
  • 00:01:30 - How the concept of psychological safety came out of an accident in her original research
  • 00:02:30 - Trying to understand why "better" teams would be making MORE mistakes
  • 00:04:30 - The misguided concept of what should make one team better than another
    • Do they have the right goals?
    • Do they have the right people to accomplish their tasks?
    • Do they have the resources they need?
    • Do they have access to coaching and support?
    • Are they working in a supportive organisational context?
  • 00:07:00 - Why getting "truth" in error data is actually very hard. This data is easy to hide and not report
  • 00:08:30 - The problem with corporate cultures which try to avoid giving "bad news"
    • This prevents companies from being able to learn
  • 00:10:00 - What psychological safety means, and how leaders can create a climate where it can thrive
    • Psychological Safety is a climate where people believe it is possible, expected and valued, that they speak up with relevant ideas, questions, concerns and even mistakes.
  • 00:11:00 - How this context affects the willingness of people to raise ideas
  • 00:12:00 - Examples of companies where there was no psychological safety (Volkswagen's Dieselgate scandal and downfall), and a high level of psychological safety (Pixar)
  • 00:15:30 - Why building a culture of psychological safety is simple, but not necessarily easy
  • 00:18:30 - The importance of asking questions
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

May 20 2019

20mins

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Rank #16: S2E31: Scott MacGregor – The importance of a clear corporate purpose

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In today's episode of the Idea to Value Podcast, we speak with Founder and CEO of SomethingNew, a company which is revolutionising the recruitment industry and which has recently won their fourth consecutive American Business Awards for innovation.

See the full episode at https://wp.me/p6pllj-1nx

We talk about why the recruitment industry was in such need of innovation, and the benefits of everyone in a team working towards a common corporate purpose

Topics discussed in the episode:
  • 00:01:30 - The history of SomethingNew and how it got started
  • 00:02:45 - The problem facing the recruitment industry
  • 00:05:30 - How their company won awards for innovation in the recruitment industry by using a "Moneyball" method
  • 00:08:30 - Innovation needs to be linked to delivery of real value
  • 00:09:45 - Why it's important for a company to have a purpose, a reason for existing
  • 00:10:30 - The positive impact of being in the right job, and the problems caused by being in the wrong job
  • 00:12:45 - How to get staff aligned with a corporate mission
  • 00:15:00 - What prevented Scott from starting with his idea for 10 years, and what people can learn from his experience
Links from this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

Mar 04 2019

20mins

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Rank #17: Podcast S3E62: Fredrik Haren - The Creativity Explorer

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In today's episode of the Idea to Value podcast, we speak with Fredrik Haren, known as the Creativity Explorer.

See the full episode at https://wp.me/p6pllj-1sV

We speak about what we can learn about creativity from different cultures around the world.

Topics covered in today's episode:
  • 00:03:00 - Fredrik's journey with learning about creativity from places we normally don't go
  • 00:04:30 - The difference between being an expert and explorer
  • 00:05:45 - What he learned about the child of a prostitute in a slum in India: Sufferender - accepting the fact that you are suffering, and not letting that stop you
  • 00:11:30 - Thailand paper artist: Sabai Sabai - Things are going to be ok. Take an idea nap when you're feeling blocked
  • 00:15:30 - Icelandic word Heimskur, means Idiot, but specifically someone who did not steal ideas from overseas and instead stayed where they were
Links mentioned in today's episode

Fredrik's website: https://www.fredrikharen.com/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

May 28 2020

19mins

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Rank #18: Podcast S3E61: David Burkus - Why your company should Pick a Fight

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In today's episode of the Idea to Value Podcast, we speak again with David Burkus about his new audiobook: Pick a Fight.

See the full episode at https://wp.me/p6pllj-1sQ

We speak about why underdogs do so well, and what it takes to get your team to rally behind a cause.

Topics covered in today's episode:
  • 00:01:45 - People don't want to join a company, they want to join a crusade
  • 00:02:30 - What are you fighting for?
  • 00:05:30 - The three types of fights that a company can choose from: Revolutionary Fight (like Ellevest), Underdog Fight (like Netflix) and Ally Fight (like WD40)
  • 00:14:30 - Being an underdog appears to make you more creative, as shown by research by Samir Nurmohamed
  • 00:18:00 - The story of the Netflix HR document, which shows how you need to allow people to do their best work
  • 00:22:00 - Leaders don't need to develop a vision, it is about describing the vision which already exists in the people
Quote from the episode:

How to find out the purpose of your organisation, ask these two questions of your people:

What do we do here?

How does what you do help us do that?

Links mentioned in today's episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

May 21 2020

26mins

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Rank #19: Podcast S3E60: Hakan Ozan - Building an ISO standard for innovation management

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In today's episode of the Idea to Value Podcast, we speak with Håkan Ozan, who has helped to draft the recent ISO Standard on Innovation Management.

See the full article at https://wp.me/p6pllj-1sL 

Topics covered in today's episode:
  • 00:01:30 His start with innovation management systems
  • 00:02:30 What is an innovation management system
  • 00:07:30 The reaction from the community to the attempt to build a management standard for innovation
  • 00:12:00 The next steps for the ISO Standard
Links mentioned in today's episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

May 14 2020

16mins

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Rank #20: Podcast S3E58: Tendayi Viki - Pirates in the Navy

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In today's episode of the Idea to Value Podcast, we speak with Tendayi Viki, innovation expert and associate Partner at Strategyzer.

See the full article at https://wp.me/p6pllj-1s8

We talk about his new upcoming book Pirates in the Navy, and how to build an innovation culture where intrapreneurs can flourish.

Topics covered in today's episode:
  • 00:01:30 How intrapreneurs need to act like pirates and privateers within a company
  • 00:03:30 The problem is that if you act like a pirate, you will have people rooting for you to fail
  • 00:05:30 Building an innovation portfolio
  • 00:07:45 What distinguishes a pirate from a privateer, who works on behalf of the organisation
  • 00:10:00 What helps change a company's innovation culture is to get an early win
  • 00:12:30 How to figure out where a company's innovation successes have been
  • 00:15:00 Building a bridge to the core to build an ambidextrous organisation
Links mentioned in today's episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Apr 30 2020

19mins

Play