Laura Gale

: Join Steve and Laura to learn what a published book can do for your client's business and how you can add this service to your business.

The Lucrative Business of Ghostwriting with Laura Gale

Rachel Mazza

Rachel shares tips on how to get leads for you and your clients, using clear funnels and clear messaging. She also shares how to leverage consulting services to increase the strength of your copywriting business.

Using Funnels for Ourselves and Our Clients with Rachel Mazza

There are unique challenges when you're working full-time and building your freelance copywriting business on the side. Steve Slaunwhite has 10 tips to help you overcome two common challenges.

Freelancing while Working a Full-Time Job 

Steve Slaunwhite gives you a risk-free way to raise your rates. Want to raise your rates and be assured you're not going to lose a client? Try this technique…

A Technique for Raising Your Rates 

Judy Olbrych

Do you feel like your path to success is a winding road instead of a straight path? Then this podcast episode is for you! Hear how Judy Olbrych found her way as a B2B copywriter.

Finding Your Path with Judy Olbrych

Michael Katz

Steve Slaunwhite talks with Michael Katz about how determining your focus of your writing business can help you have a clear marketing message and land clients more easily.

Focusing Your Writing Business with Michael Katz

Casey Demchak

Steve Slaunwhite talks with Casey Demchak on how B2B copywriters can sell themselves effectively so more prospect conversations turn into paying clients.

'Selling' Copywriting with Casey Demchak

Charlotte Hicks

Steve Slaunwhite talks with Charlotte Hicks on a copywriting project that's in high demand right now — website makeovers. Get tips on what to expect and how to successfully complete a website makeover project.

Small Business Website Makeovers with Charlotte Hicks

Ed Gandia

Want clients to pay you more for the same work? In this interview, Steve Slaunwhite talks with Ed Gandia on strategies for getting better paying writing gigs. Where are you on Ed's copywriting pyramid?

Getting Better Paying Gigs with Ed Gandia

Podcast EpisodeA big project can be a mixed blessing. It pays well but it can be intimidating if you haven't done that type of project before. In this episode, Steve Slaunwhite gives you six tips to make completing the project easier.

Tackling the Monster Project

Join Master Copywriter Steve Slaunwhite each Tuesday for tips on B2B copywriting, landing clients, and growing your freelance B2B copywriting business. B2B Writing Success will inspire and encourage you! Subscribe so you don't miss a single episode.

As I work through listening to the majority of Steve’s podcasts, I’m continually amazed at the quality of the tips he provides.  He goes into more detail than other shows for B2B writers.  I usually find at least one helpful tip in every episode.  I don’t usually write reviews, but the high level of advice has motivated me. :)  I wish I had found this show earlier.  Don’t miss this great podcast!  Thank you, Steve, for your excellent work, and for all of your help.

Excellent, practical advice

Steve Slaunwhite is an expert B2B Copywriter, Consultant, published author and Instructor.
He shares valuable insights, tips, and new ideas on the business, marketing and writing in B2B with other B2Bers with this podcast.

Wonderful info for B2B Copywriters

B2B Writing Success Podcast

The pressure to create something from nothing is common to all B2B writers. In this podcast, Steve Slaunwhite gives you three simple steps to make your writing time stress-free so you enjoy working on your projects.

3 Steps to Stress-Free B2B Writing

When you can estimate the time it will take you to complete a project you'll know how to price it and accurately schedule the time you need for it. Use these six factors to help.

Estimating Project Time

While billing yourself as a B2B copywriter shows you have special knowledge, it takes more to get noticed.  Steve Slaunwhite gives you tips on how you can differentiate yourself from other B2B copywriters so you stand out in the crowed and get hired.

How to Stand Out as a B2B Copywriter

Upwork is the new name for Elance and ODesk. It serves as a matchmaking service between freelancers and clients. In this episode, Steve Slaunwhite talks with Amy O'Donnell about her success using Upwork.

UpWork Success (with Amy O'Donnell)

Website projects are profitable high-profile projects. If you shine on a website project, you're likely to get more business from the client. Follow these strategies to manage a website writing project like a pro.

Managing a Website Writing Project

Rob Marsh

Working from home can be isolating. In this episode, Steve Slaunwhite talks with Rob Marsh about how to engage with your peers, target market, and other communities.

Plugging into Communities with Rob Marsh

What's your 2018 Goal? Increase your likelihood of achieving your goal by staying motivated. Steve Slaunwhite shares a counter-intuitive way to measure and achieve your goal.

Measure Your Goals Backward

When a client doesn't pay you, it can be a difficult situation. Here's how to handle it professionally so you protect yourself, get paid, and even keep the relationship with your client.

When a Client Doesn't Pay You

No matter how many articles or blogs you write, they all fall into one of four master topic categories. Steve Slaunwhite outlines the four categories and explains the goal of each one.

The 4 Content Master Topics

LEAD

What types of lead magnets work well for a B2B freelance copywriter's website? Steve Slaunwhite explains what a lead magnet is, which ones work best, and how you can use them throughout your marketing.

Creating Your Lead Magnet

Steve Slaunwhite has two tips for writing your elevator pitch that will help you communicate what you do to prospects clearly and effectively.

Two Techniques for Writing Your Elevator Pitch

A client asks for major revisions after you're done or they change direction in the middle of the project. How do you handle this awkward situation and when do you charge for the extra work?

When to Charge for Revisions

Don't struggle to figure out your niche. These six truths about niches will remove the stress and help you move forward with your business.

6 Truths About Finding a Niche

You need clients. They need you. So how do you connect? Steve Slaunwhite outlines the six main ways clients find you.

6 Ways B2B Copywriting Clients Find You

Steve Slaunwhite explains the three components of a brand and how to integrate all three into your copywriting. You'll be able to say “yes” with confidence when a prospect asks you help them develop and market their brand.

B2B Brand Writing

The confidence you demonstrate when talking with prospects can make the difference in landing them as a client. Steve Slaunwhite has some practical tips to boost your confidence, even if you're a new copywriter.

Practical Tips for Boosting Your Confidence

E-Books fill a need in B2B content marketing and remain an excellent way to deliver long-form content to prospects. Here's how to land more of these interesting projects.

Getting More E-Book Writing Gigs

Steve Slaunwhite goes through nine trends he's seeing in B2B copywriting so you can jump on the upcoming opportunities.

Future trends in B2B copywriting

When do you stay the course and when do you change a strategy? Steve Slaunwhite has some insights to help you know the best course of action.

When to Change Your Strategy

The best episodes for anyone looking to learn more about topics such as happiness, fulfillment, depression and psychology/mental health in general. With interviews with industry experts, personal stories of individuals, this topic has lessons applicable to everyone. Add episodes you're interested into your queue below!

Best Episodes on Mental Health, Emotions & Thoughts

The best philosophy podcast episodes. Asking questions about how to live a better life, what it means to be and do good, to the idea of God. This topic includes episodes that bring about important questions that everyone should be asking themselves. Add episodes you're interested into your queue below!