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B2B Writing Success Podcast

Join Master Copywriter Steve Slaunwhite each Tuesday for tips on B2B copywriting, landing clients, and growing your freelance B2B copywriting business. B2B Writing Success will inspire and encourage you! Subscribe so you don't miss a single episode.

Weekly hand curated podcast episodes for learning

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3 Steps to Stress-Free B2B Writing

The pressure to create something from nothing is common to all B2B writers. In this podcast, Steve Slaunwhite gives you three simple steps to make your writing time stress-free so you enjoy working on your projects.

16mins

29 Aug 2017

Rank #1

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Estimating Project Time

When you can estimate the time it will take you to complete a project you'll know how to price it and accurately schedule the time you need for it. Use these six factors to help.

19mins

26 Dec 2017

Rank #2

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How to Stand Out as a B2B Copywriter

While billing yourself as a B2B copywriter shows you have special knowledge, it takes more to get noticed. Steve Slaunwhite gives you tips on how you can differentiate yourself from other B2B copywriters so you stand out in the crowed and get hired.

25mins

17 Mar 2015

Rank #3

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UpWork Success (with Amy O'Donnell)

Upwork is the new name for Elance and ODesk. It serves as a matchmaking service between freelancers and clients. In this episode, Steve Slaunwhite talks with Amy O'Donnell about her success using Upwork.

21mins

23 May 2017

Rank #4

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Managing a Website Writing Project

Website projects are profitable high-profile projects. If you shine on a website project, you're likely to get more business from the client. Follow these strategies to manage a website writing project like a pro.

22mins

27 Dec 2016

Rank #5

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Plugging into Communities with Rob Marsh

Working from home can be isolating. In this episode, Steve Slaunwhite talks with Rob Marsh about how to engage with your peers, target market, and other communities.

20mins

10 Oct 2017

Rank #6

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Measure Your Goals Backward

What's your 2018 Goal? Increase your likelihood of achieving your goal by staying motivated. Steve Slaunwhite shares a counter-intuitive way to measure and achieve your goal.

16mins

28 Nov 2017

Rank #7

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When a Client Doesn't Pay You

When a client doesn't pay you, it can be a difficult situation. Here's how to handle it professionally so you protect yourself, get paid, and even keep the relationship with your client.

24mins

7 Nov 2017

Rank #8

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The 4 Content Master Topics

No matter how many articles or blogs you write, they all fall into one of four master topic categories. Steve Slaunwhite outlines the four categories and explains the goal of each one.

13mins

29 Nov 2016

Rank #9

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Focusing Your Writing Business with Michael Katz

Steve Slaunwhite talks with Michael Katz about how determining your focus of your writing business can help you have a clear marketing message and land clients more easily.

27mins

3 Apr 2019

Rank #10

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Creating Your Lead Magnet

What types of lead magnets work well for a B2B freelance copywriter's website? Steve Slaunwhite explains what a lead magnet is, which ones work best, and how you can use them throughout your marketing.

17mins

13 Sep 2016

Rank #11

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Two Techniques for Writing Your Elevator Pitch

Steve Slaunwhite has two tips for writing your elevator pitch that will help you communicate what you do to prospects clearly and effectively.

14mins

26 Jul 2016

Rank #12

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When to Charge for Revisions

A client asks for major revisions after you're done or they change direction in the middle of the project. How do you handle this awkward situation and when do you charge for the extra work?

19mins

13 Dec 2016

Rank #13

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6 Truths About Finding a Niche

Don't struggle to figure out your niche. These six truths about niches will remove the stress and help you move forward with your business.

17mins

17 Apr 2018

Rank #14

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6 Ways B2B Copywriting Clients Find You

You need clients. They need you. So how do you connect? Steve Slaunwhite outlines the six main ways clients find you.

15mins

9 Oct 2018

Rank #15

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B2B Brand Writing

Steve Slaunwhite explains the three components of a brand and how to integrate all three into your copywriting. You'll be able to say “yes” with confidence when a prospect asks you help them develop and market their brand.

18mins

11 Aug 2015

Rank #16

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Practical Tips for Boosting Your Confidence

The confidence you demonstrate when talking with prospects can make the difference in landing them as a client. Steve Slaunwhite has some practical tips to boost your confidence, even if you're a new copywriter.

19mins

14 Jun 2016

Rank #17

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Getting More E-Book Writing Gigs

E-Books fill a need in B2B content marketing and remain an excellent way to deliver long-form content to prospects. Here's how to land more of these interesting projects.

16mins

16 Oct 2018

Rank #18

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Future trends in B2B copywriting

Steve Slaunwhite goes through nine trends he's seeing in B2B copywriting so you can jump on the upcoming opportunities.

16mins

19 Jun 2018

Rank #19

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When to Change Your Strategy

When do you stay the course and when do you change a strategy? Steve Slaunwhite has some insights to help you know the best course of action.

20mins

10 Apr 2018

Rank #20