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Business
Education
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Self-Improvement

The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs

Updated 5 days ago

Business
Education
Careers
Self-Improvement
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Non-Traditional Book Publishing for Independent Authors

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Non-Traditional Book Publishing for Independent Authors

iTunes Ratings

69 Ratings
Average Ratings
63
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2
1
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Phenomenal!!

By Pallavij - Oct 04 2019
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I am a first time author trying to get my head around not only writing but everything that goes with it and have learnt so much from Tom Corson Knowles’ podcast series. Tom is a great interviewer and knows how to conduct an engaging interview, smoothly transition, conduct deeper discussions and most importantly ask the right questions. His guest line up is phenomenal! I highly recommend this podcast not only for first time writers but for anyone wanting to take their writing career to the next level.

Great show!

By BrieGF - Sep 07 2017
Read more
Thank you for providing an informational show for your audience!

iTunes Ratings

69 Ratings
Average Ratings
63
3
2
1
0

Phenomenal!!

By Pallavij - Oct 04 2019
Read more
I am a first time author trying to get my head around not only writing but everything that goes with it and have learnt so much from Tom Corson Knowles’ podcast series. Tom is a great interviewer and knows how to conduct an engaging interview, smoothly transition, conduct deeper discussions and most importantly ask the right questions. His guest line up is phenomenal! I highly recommend this podcast not only for first time writers but for anyone wanting to take their writing career to the next level.

Great show!

By BrieGF - Sep 07 2017
Read more
Thank you for providing an informational show for your audience!
Cover image of The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs

The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs

Updated 5 days ago

Read more

Non-Traditional Book Publishing for Independent Authors

Rank #1: 113: Creating an Indie Publishing Plan for Fiction Authors with Brian Anderson

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Brian Anderson is the bestselling author of The Godling Chronicles series. He was a musician for many years until he decided to write a novel. Within a year of publishing his first book, he was earning enough money to support his family and write full-time. Brian experimented with writing fiction for several years before his […]

Dec 02 2016

46mins

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Rank #2: 050: How to Write Better Historical Fiction with Bestselling Novelist Deeanne Gist

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Deeanne Gist has rocketed up the bestseller lists and captured readers everywhere with her original, fun historical novels. With three-quarters of a million trade books sold, her awards include National Readers’ Choice, Book Buyers’ Best, Golden Quill, Books-A-Million Pick of the Month, Romantic Times Pick of the Month, Award of Excellence, and Laurel Wreath. She […]

Apr 10 2015

46mins

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Rank #3: 03: How To Become a Top 100 Bestselling Self Published Author on Amazon

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Steve Scott started out as a regular guy who just wanted to stay home with his family and work from home. He started his blog several years ago and was supporting his family on the income from his site with affiliate marketing and ads. A few years ago, Steve figured out how to self-publish his […]

Jan 02 2014

53mins

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Rank #4: 046: Online Marketing and Ancient Wisdom with Amish Shah. How to Build Million Dollar Businesses with Digital Marketing

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Amish Shah is an online marketing legend, entrepreneur and philanthropist. In 2001, he started an affiliate marketing company online and quit his job just three years later. One of Amish’s companies made the Inc. 500 List of fastest growing companies. He’s sold several businesses for more than $1 million, and is a successful serial entrepreneur. […]

Mar 13 2015

31mins

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Rank #5: 53: How to Create a Success Mindset and Get Unlimited Motivation with NLP

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Andy Murphy started off in the business and marketing world. He got into real estate shortly before the real estate bubble collapsed in 2008. Since then Andy has reinvented his life. He’s been coaching people for several years on how to achieve success through designing your mindset for success. He helps high level performers take […]

May 01 2015

32mins

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Rank #6: 81: Personal Branding Tips and Becoming an Expert in Your Field with Shahab Anari

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Shahab Anari is the bestselling author of several books in Iran. He is now a personal branding expert and teaches other authors, coaches and entrepreneurs how to grow their income and influence by building a powerful personal brand built on authenticity and passion. Shahab’s journey to becoming a bestselling author started in school when he became […]

Feb 17 2016

21mins

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Rank #7: 104: Finding What You Were Born For with Zoe McKey

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Zoe McKey is the bestselling author of Find What You Were Born For: Discover Your Inborn Skills, Forge Your Own Path, Live The Life You Want. Zoe speaks five languages fluently and provides communication and personal development coaching to clients all over the world. Zoe is from Romania, a post-communist state bordered by Serbia, Hungary, […]

Sep 30 2016

36mins

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Rank #8: 107: How to Turn a Book Into a Movie with Ken Atchity

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Kenneth Atchity began writing stories as a child under his mother’s supervision. By the age of 16 he was a book reviewer for the Kansas City Star (no one at the newspaper realized how old he was when they hired him over the phone). Ken started in the film industry after working as a professor for […]

Oct 21 2016

49mins

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Rank #9: 110: International Book Marketing Strategies with Marc Reklau

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Marc Reklau is a Coach, Speaker and author of the #1 Amazon Bestseller 30 Days— Change your habits, change your life which since April 2015 has been downloaded over 100,000 times on Amazon and has been translated into Spanish, German and Korean. Before he wrote his breakout bestseller Marc worked as a printer for a […]

Nov 11 2016

34mins

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Rank #10: 127: How Amazon Data Science Can Help You Sell More Books with Chris Fox

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Chris Fox is the best selling author of several books on Amazon including No Such Thing As Werewolves. He used to be an iPhone and iPad app developer before transitioning to be a full-time author. He’s written several sci-fi/fantasy books as well as several helpful nonfiction books for authors. In episode 52 week talk about […]

Mar 10 2017

33mins

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Rank #11: 101: How to Get Published in Literary Journals and Write Better Query Letters with Dani Hedlund

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Dani Hedlund published her first novel Threads of Deception at the age of 18. After experiencing the difficulties of getting her book published she founded Tethered by Letters in 2007 to help other new writers perfect and publish their work. Tethered by Letters is a nonprofit offers free writing coaching, publishing, and editing guidance and it […]

Sep 11 2016

41mins

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Rank #12: 028: Steve Berry On Writing, Self-Editing and the Creative Process

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Steve Berry is the New York Times and #1 international bestselling author of The Lincoln Myth and several other books. Steve has sold more than 19 million books and is a modern-day success story in the publishing industry. After Dan Brown’s novels took off in the early 2000’s, Steve was finally able to land a […]

Jun 25 2014

36mins

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Rank #13: 172: How To Create and Build Your Personal Brand with Dorie Clark

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Dorie Clark is an adjunct professor at the Duke University School of Business. She’s the author of Entrepreneurial You, Reinventing You, and Stand Out (named the #1 leadership book of 2015 by Inc. magazine). She’s a frequent contributor to the Harvard Business Review, and she regularly consults and speaks for clients such as Microsoft, Google, and The World Bank.

Dorie’s first job out of graduate school was as a political reporter. When she was laid off from that job, she began the process of reinventing herself. She tried a lot of different things, not all of which worked out.

She worked in two unsuccessful political campaigns and then turned her talents to running a nonprofit. After two years of doing that, Dorie realized that running a nonprofit is exactly like running your own business.

So…Dorie decided to start running her own business. For the past 11 years, she’s run her own marketing and consulting company. She’s done all kinds of activities to help build her brand and the brands of her clients, including:

  • Writing books
  • Giving speeches
  • Doing executive coaching
  • Launching online courses

In this interview, we talked about what a personal brand is and how to build yours. We took a deep dive into social networking, how to do it, and why it’s essential to building your personal brand.

Why Dorie Decided to Start Her Own Business

Dorie was the head of a small nonprofit for two years. She decided to start her own business because running the nonprofit and being responsible for the livelihood of three other employees was super stressful. Also, she didn’t get paid very much.

Working for herself and being responsible only for her own income and needs seemed like a move toward a more stable, less stressful life.

Dorie’s time as the head of that nonprofit was an incredibly valuable learning experience. Running the nonprofit taught her what it takes to be a successful entrepreneur.

To be a successful entrepreneur, you have to be a jack of all trades, because you’re responsible for everything that happens in your business.

“You have complete independence. Yeah, you might have to solve problems yourself, but you don’t have to answer to anyone, you don’t have to answer to a boss, nobody’s telling you what to do. Everything is more fulfilling because you are making the choice to do it.”
– Dorie Clark

Why Dorie Decided to Write Her First Book

Dorie made a New Year’s resolution in 2009 to publish a book that year.

She’d always wanted to write a book. She thought it would be cool, and she also thought it would raise her company’s profile and demonstrate thought leadership in her field.

All of that turned out to be true. What Dorie didn’t count on is how difficult it would be to actually publish her first book.

In the first six months of 2009, Dorie wrote three book proposals. They were all turned down because she didn’t have a big enough author platform.

So she went back to the drawing board and figured out how to build that essential author platform. She was able to do it primarily through blogging.

Dorie signed her first book deal with Harvard Review Press in 2011 and her first book came out in 2013.

Why Dorie Chose Blogging to Build Her Author Platform

Blogging was a natural choice for Dorie because of her experience as a print journalist. Also, audio and video were much more expensive and complicated to jump into back in 2009.

Audio and video are much more accessible to new people now than they were back then.

How to Become a Recognized Expert in Your Field

Becoming a recognized expert involves three key components.

1. Creating Quality Content

Content creation is the linchpin of becoming a recognized expert. You can’t be known for your ideas unless you share your ideas publicly. You have to share your ideas, and you have to share your ideas a lot to break through the noise today.

The biggest mistake Dorie sees in the marketplace today is people not creating enough content. So many bloggers think that posting one blog post a month is enough. The truth is, Dorie spent three years posting 50 to 100 blog posts a year before she saw any measurable uptick in inquiries about her work.

“You have to do a lot more than you might otherwise suspect you have to do, that’s the truth. The good news is most people won’t last that long. Most people will not keep it up, and if you do, you are far more likely to succeed, because the field has thinned.”
– Dorie Clark

2. Social Proof

Social proof is your credibility. What is it about you that is going to get people to take you seriously? How can you demonstrate that you know what you’re talking about and that your suggestions will work?

3. Your Network

Your network is who you surround yourself with. The world judges you by your associations. Your network can also be the early ambassadors for your ideas.

How to Create Multiple Revenue Streams without Spreading Yourself Too Thin

Dorie has several income streams that feed into her business. She developed them over the last seven years.

Her income streams are:

  • Consulting—this is how her business started
  • Executive coaching
  • Writing books
  • Business school teaching
  • Giving keynote speeches
  • Affiliate income from online marketing
  • Online courses Dorie has developed
  • Live events

That may seem like a lot of spinning plates, and it is. But they aren’t burdensome, because Dorie developed each income stream independently and systematized it before moving on to another income stream.

Dorie recommends that you focus on building one income stream per year. Once you have that income stream systematized and automated, you can build another income stream without sacrificing the first.

As you build new income streams, they should relate in some way to the other income streams that you have previously built. If you build income streams that target wildly different audiences, you could very easily be pulled in too many different directions. In contrast, if you build income streams that support each other, each income stream you build will make the others stronger.

As you build new income streams, opportunities will appear that you never expected.

Dorie didn’t plan to organize live events. She started to organize do so after her customers asked if they could be part of live events.

What Is a Personal Brand?

“Basically, ‘personal brand’ is a modern colloquialism for your reputation. That is something that has existed from the beginning of time.”
– Dorie Clark

If your reputation isn’t what you want it to be, it’s probably worth your time to think about how to change it. If you’re not reaching people in the right way, if you want to be understood in the world, then you have to understand what your reputation is, and make sure it’s congruent with how you see yourself.

Reframing the question of your “personal brand” that way allows you to see that authenticity is a vital part of your personal brand. In fact, if your personal brand is inauthentic, audiences and customers will realize that, and they will steer clear of you.

One of the problems that entrepreneurs face when they first start out in business is that we feel like we have to project this image that we have it all figured out.

One of the first iterations of Dorie’s website had a background image of skyscrapers, as if that represented her power in the marketplace. The truth is, that type of stuff is silly.

People really respect you if you have something interesting to say and you say it in your own unique voice. That’s what makes you stand out in this crowded world.

The ultimate source of strength is not pretending to be anything other than what you are. Some people are going to be like, ‘whatever.’ Some people aren’t going to like your message. But for those who resonate with your message, it is such a breath of fresh air to have somebody say it the way they’ve never heard it before. There’s a huge amount of power in that.
– Dorie Clark

How to Build Your Personal Brand to Increase Your Influence and Get More Clients

One thing you can do to build your brand is to make a concerted effort to write for “name brand” publications like Forbes. There are two benefits of writing for well-known media outlets like this:

  1. You get exposed to new audiences who have never heard of you.
  2. You build your reputation and personal brand because you’re associated with respected publications.

Creating content that allows you to associate with blue-chip brands that people have already heard of creates a social proof that’s valuable, as you’re beginning to establish your personal brand in the marketplace.

How to Start Writing for Blue-Chip Brands

If you’re starting from scratch, what you want to do is develop a portfolio of “writing clips” that show you can write an article like your target publication. One of the best places to showcase your writing ability/style is on your personal blog. You can also publish your article on LinkedIn or Medium where there is no barrier to entry.

From there, you want to start writing for more and more prestigious brands to raise your own reputation.

You can figure out the best publications to read in your industry by simply having conversations with people and asking them what they read. Ask them where they get their information from. Target those publications.

More Ways to Get Social Proof

Social proof is all about making the public aware of connections that enhance your credibility and stature. Think about who you’re connected to that would make people think better of you.

Think about your:

  • Clients
  • Former or current employer (Many former Google employees have become bestsellers, for example.)
  • Educational affiliations. Did you go to an Ivy League school? Or a well-respected school in your field?
  • Professional associations. If you take on a leadership role in a locally or nationally recognized professional association, that can be great social proof.

Social proof is all about networking.

Interviewing as a Form of Social Networking

Doing interviews is a great way to meet people and network with them. It allows you to have a conversation with people you wouldn’t be able to meet on your own.

The key to this strategy is you’re offering value to the person you’re interviewing by giving them access to your audience. That’s why they’re willing to talk to you.

This works especially well if you can time your interview to coincide with something they are promoting, like a book or movie.

Organize Dinners to Get to Know People

Another way to get to know people is to organize dinners in your community. Dorie did that when she moved from Boston to New York. It worked really well for her.

Another thing you can do is organize dinners or drinks for a group of people if you go to conferences on a regular basis. By taking it upon yourself to organize these types of social gatherings and being the host, you’re establishing yourself as a person who has social value.

Links and Resources Mentioned in This Interview

https://dorieclark.com/ – Dorie’s website

https://dorieclark.com/entrepreneur – download Dorie’s 88-question self-assessment that helps you think about how to utilize multiple income streams to support your own life.

Books by Dorie Clark

Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It

Reinventing You, With a New Preface: Define Your Brand, Imagine Your Future

Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive

Places to Publish Your Articles

https://www.linkedin.com/ – a networking site for professionals. You also have the ability to publish articles on LinkedIn for free.

https://medium.com/ – another place you can write articles and gather a following, with no barrier to entry.

Jan 19 2018

28mins

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Rank #14: 165: How Traditional Publishing and Agents Work with Evan Marshall

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Evan Marshall is a literary agent and owner of the Evan Marshall Agency. He’s also a multi-published novelist and a nonfiction author, and the creator of The Marshall Plan novel writing software. Evan was born in Massachusetts. His first job was with the Big Five publisher Houghton Mifflin in Boston. Then he moved to New […]

Dec 01 2017

25mins

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Rank #15: 014: How to Get 40,000+ eBook Downloads in One Week

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Ameer Rosic is the bestselling author of Diagnostic Testing And Functional Medicine. He’s a functional medicine expert focusing on helping people get more energy, better health, and incredible performance. Ameer’s journey to becoming a successful indie published bestseller starts when he began to seriously research in the field of functional medicine with the idea of […]

Mar 19 2014

28mins

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Rank #16: 018: How to Earn a Full-Time Income Writing Books with Lindsay Buroker, Bestselling Fantasy Novelist

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Lindsay Buroker is the bestselling author of Balanced on the Blade’s Edge and more than 20 other novels, novellas, and short stories. Today, Lindsay is ranked as one of the Top #100 bestselling Science Fiction authors on Amazon Kindle, and she’s earning a full-time income as an author. She works from home and loves it. […]

Apr 16 2014

40mins

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Rank #17: 05: Turning Down a Seven-Figure Book Deal with Hugh Howey

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Hugh Howey is the New York Times best-selling author of the Wool series. Hugh has self published all of his books except his first book. He has sold more than 2 million copies of his books as a self published author. Here is his story. Hugh took an unlikely path to becoming a best-selling author. […]

Jan 15 2014

1hr 1min

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Rank #18: 171: How to Find Your 1,000 True Fans and Make a Living as an Artist with Jeff Goins

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Jeff Goins is the bestselling author of five books, including Real Artists Don’t Starve. His blog, goinswriter.com, is one of the most-read blogs for writers and creative folks.

Jeff has always been a creative person who likes to make things. As a kid, he drew his own Garfield fan comics with a friend.

Jeff’s dad taught him how to play guitar when he got older. He was in a number of bands that played really bad songs.

It was in high school that Jeff started to write stories for fun. He also acted in plays during his high school career.

Jeff gained more experience with writing as a writing tutor. After he graduated college, he toured with the band for a year. The most fun Jeff had during that year was writing weekly blog posts about the touring experience.

After a year, he quit the band and moved to Nashville, where he was hired as a copywriter by a nonprofit. He eventually became their director of marketing, and learned quite a bit about traditional and online marketing.

That’s when Jeff had the idea to use the brand-building strategies he learned at the nonprofit to build his own personal brand as a writer.

Today, goinswriter.com is Jeff’s ninth blog. The first eight blogs he wrote for failed. goinswriter.com succeeded because Jeff took the right steps and didn’t quit. Jeff’s successful blog allowed him and his wife to quit their day jobs and do this full-time.

Jeff’s Author Journey: Defining Moments and Small Steps Forward

Jeff’s success has been made up of both huge defining moments and small, consistent steps forward. When Jeff was 27 years old, his boss enrolled him in a coaching program for professional development. Early on in those meetings, someone asked him what his dream was.

Jeff had seen many of his friends quit their day jobs to pursue their dream—only to be back at a day job within six months. He didn’t think he had a dream. So he replied, “I don’t have a dream—I have a job, I have a family. I don’t need a dream.”

Jeff’s coaching buddy replied, “That’s funny. I get the sense that your dream is to be a writer.”

That resonated with Jeff and he said, “Yeah. I guess that is my dream, to be a writer someday. But that will never happen.”

Jeff’s coaching buddy pointed out, “Jeff, you don’t have to wait to be a writer. You just have to write.”

Jeff published a 500-word blog post the next day. Every day for a year, he published a blog post between 500 and 1,000 words long.

Throughout that year, when he met new people and they asked him what he did, he told them, “I’m a writer.”

This wasn’t a case of “faking it until he made it.” Jeff believed he was a writer. Then he took small consistent actions until he became a professional writer.

“People won’t take you seriously until you do.
– Jeff Goins

Jeff developed a system for creating daily blog content that allowed him to write and edit a post before publishing it to his blog. Want to learn from his experience? There’s a link to his three-bucket content system in the links section of the show notes.

How to Deal with Fear

“Fear is what happens to us when we hesitate to do the things we know we need to do. Fear is what happens when we wait. ”
– Jeff Goins

When you act quickly, there’s no time for fear to creep in. Children have very little fear. Fear is something we learn as a result of watching the consequences of certain actions. We think, “Oh, if I do this I will get hurt.

Because Jeff was producing daily content for his blog, he didn’t have much time to feel fear. He knew his content wasn’t necessarily that good. But this was his writing practice. He was just practicing in public.

Jeff knew that if he wrote on his blog long enough, some people might notice. But that wasn’t the point. The point was to practice his art to improve his skill.

There’s something interesting that happens when you put yourself into a daily practice: It doesn’t allow you a lot of time to feel afraid.

Most people feel fear and stop what they’re doing. When Jeff studied other successful people, he came to realize successful people also feel fear. The difference is successful people feel fear and yet still do what they’re afraid of.

“I began to see fear as a friendly reminder that I’m moving in the right direction.”
– Jeff Goins

From Blogger to Author

Six months after Jeff started regularly blogging, he was approached by a traditional publisher who asked him if he was planning to write a book.

He signed a deal for a small book contract. That gave Jeff the confidence to keep going. He also began to notice that readers of his blog were asking questions he couldn’t answer in a long blog post.

“I don’t think you write a nonfiction book because you want to. I think you write a nonfiction book because it’s the most succinct way of saying what you have to say.”
– Jeff Goins

A lot of people have a blog post go viral and think they should write a book. Jeff doesn’t agree. He thinks you should only write a book if you need the length of a book to express your idea.

If you’ve expressed all you need to express in a blog post, then move on to the next thing.

The Message of Real Artists Don’t Starve

Jeff writes books because:

  • He’s serious about something.
  • He has an experience with something.
  • He has something unique to say about the topic.

Real Artists Don’t Starve puts forth the bold argument that if you’re starving as an artist, that is your choice. Starving is not a necessary byproduct of being an artist.

Jeff has met a lot of people doing great work and making a decent living who aren’t national celebrities. These people are thriving artists and creative entrepreneurs. They are making a living from their art and loving it.

Jeff lives in Nashville, and he kept meeting people who said that making a living as an artist is impossible. He wrote the book Real Artists Don’t Starve to introduce these two groups of people to each other.

“It is possible to do creative work, and make a full-time living off of that work, and now is the best time to do that. If you have a dream, a passion, a gift you want to share with the world, you have no excuse not to make a living from that, if that’s what you want to do.”
– Jeff Goins

How to Be a Thriving Artist

The first thing you have to do to become a thriving artist is educate yourself. There are many ways for artists to get paid for their work today. There are many artists who are making a living by selling their art.

The next thing you have to do is realize this isn’t a path to becoming Taylor Swift. This is simply a path that helps you earn an income from your creative work.

Use the internet to find the people who need your art. You have to find your 1,000 true fans, as Kevin Kelly would say. That’s not a lot of people in the grand scheme of things, but it is enough people to build a platform that will support you financially as long as you nurture it.

If you can find 1,000 people who resonate with your message and need your art, you can make a living from that kind of exposure.

We need to disabuse ourselves of the notion that you have to be famous, or that you need a big break in order to be a thriving, successful artist.

You can find the people who need your work and connect with them directly to exchange value with them.

How to Find Your True Fans

Jeff has a few tips on how to find those 1,000 true fans.

Mindset

You have to think like a thriving artist. You have to see the value in your work so that you can market it effectively. You have to take your work seriously before anyone else will.

You have to cultivate that mindset. You have to begin to think in terms of what’s actually possible. You have to dream a little bit.

Michelangelo was the richest artist of his time. At the end of his life, he had the equivalent of $50 million to his name. Before Michelangelo, artists were working-class citizens. After Michelangelo broke the glass ceiling of what was possible for an artist, artists of the Renaissance became aristocrats or upper-crust people.

Michelangelo was told his entire life that his ancestors were noble. His family believed it, and when he became an artist, he proceeded from the assumption that he was of noble birth.

  • He got the wealthiest patrons to commission his work.
  • He charged 10 times what contemporary artists were charging for the same type of work.
  • In short, he did everything differently and got a different result than artists who came before him.

The interesting thing about Michelangelo’s story is that he wasn’t actually descended from a noble line. He just believed that he was and proceeded from that assumption. His belief led him to act differently than his peers, which led to his amassing great wealth.

If you believe you’re going to starve and struggle, that will come true for you. Conversely, if you believe the world needs your work and you just need to find a way to make that happen, eventually you will find a way to succeed.

Market

How do you get your work into the right people’s hands so they help you find more fans and spread your message?

The best way to do that is to find a modern-day patron. Find an influencer who has an audience that can help spread your message faster than you can by yourself.

Patrons didn’t just give money to artist in the Renaissance—they lent their influence to their artists. They became evangelists of their artist’s work.

When Lorenzo de Medici became Michelangelo’s patron, he commissioned many statues. But more importantly, Lorenzo invited Michelangelo into his house and introduced him to the connections that would support him for the rest of his life.

Michelangelo was building a network, which is really important if you’re going to support yourself using your creative work, and have your work spread.

This still holds true today: Hank Willis Thomas, a successful photographer, says all of his success came from five people he met in art school.

Money

Never work for free. Always work for something of value. Don’t just work for the “opportunity.” Valuing your own work is how you teach others to value your work.

“We’re not just doing the work to get a paycheck. But getting paid is an important part of being a professional.”
– Jeff Goins

“We don’t make movies to make money. We make money so that we can make more movies.”
– Walt Disney

“The point of making money is so that you can do something in the world to help people, and make the world a better place.”
– Tom Corson Knowles

Money buys you time. If you’re focused on paying your bills this month and you need to write a book in the next three weeks to pay your bills, the book you write isn’t going to be as good as if you had three months to write it.

Money gives you the freedom to spend the time necessary to produce quality products. Money provides a little bit of security so that you can make the next thing that’s going to make a dent in the universe.

More on Mindset and Expectations

We have to be really honest about what’s driving us. Chasing status very rarely brings you the fulfillment you are searching for. Once you achieve the status you’re looking for, whether it’s to be a bestselling author, or get a certain number of people on your mailing list, or whatever, you might feel good for a moment.

After that moment passes, your mind will either come up with reasons to be unhappy about your success, like you don’t deserve it or you aren’t worthy, or you’ll decide that you want even more success.

And you’ll never get enough.

The challenge is that being content with whatever you have is boring! It isn’t bad to want things, to be ambitious and want to grow.

“As human beings, we think we want the summit. We think we want to be at the top of the mountain. What we really want is the climb. We want the experience of gradually moving towards a worthy goal.”
– Jeff Goins

The journey is the fulfilling part of the equation, not the destination.

On the other hand, if you have an endless journey without a destination, it can be exhausting. So it is good to have milestones and achievements to celebrate.

The important thing is to do work that fulfills you as you are doing it. If you enjoy the act of creating your art, you will create art forever. If you consistently create your art, eventually something you create will break through the noise and help you find fans.

“I love who I am when I’m working on a book, a project, something that fascinates me, something that I’m curious about, but also something that challenges me, that I haven’t quite figured out. And there’s all these questions, and I don’t know how it’s going to end. This is what makes it exciting.”
– Jeff Goins

One of the things we need to do as creative people is understand that we enjoy the process of making things, not necessarily the process of finishing things. We need to finish a project in order to get to the next project.

“As soon as I finish a book, it’s very important to me that I start another, regardless of how the first book does.”
 – Jeff Goins

Links and Resources Mentioned in This Interview

Real Artists Don’t Starve by Jeff Goins

Jeff Goins’s Amazon author page

Jeff Goins’s three-bucket system for creating daily blog content

https://www.hankwillisthomas.com/ – a successful photographer, and an example of a thriving artist in the 21st century. Hank says all of his success came from five people he met in art school.

An interview with Kevin Smith where he talks about making Clerks

Listen to Jeff Goins’s podcast

1,000 True Fans by Kevin Kelly – an article about how to make a living with 1,000 true fans.

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