Cover image of The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs
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Business
Education
Careers
Self-Improvement

The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs

Updated 4 days ago

Business
Education
Careers
Self-Improvement
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Non-Traditional Book Publishing for Independent Authors

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Non-Traditional Book Publishing for Independent Authors

iTunes Ratings

71 Ratings
Average Ratings
64
3
2
1
1

The sound is ridiculous

By Facts Please! - Nov 26 2019
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It’s a stretch to listen to the podcast. The interviewer has an echo. Just bad. Could be good with some planning ahead. It’s so bad.

Great show!

By BrieGF - Sep 07 2017
Read more
Thank you for providing an informational show for your audience!

iTunes Ratings

71 Ratings
Average Ratings
64
3
2
1
1

The sound is ridiculous

By Facts Please! - Nov 26 2019
Read more
It’s a stretch to listen to the podcast. The interviewer has an echo. Just bad. Could be good with some planning ahead. It’s so bad.

Great show!

By BrieGF - Sep 07 2017
Read more
Thank you for providing an informational show for your audience!

Listen to:

Cover image of The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs

The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs

Updated 4 days ago

Read more

Non-Traditional Book Publishing for Independent Authors

Rank #1: 58: How to Start a Digital Magazine Business

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When Nathan Chan started a digital magazine business called Foundr Magazine, he never expected it would turn into a massive global business. But that simple digital magazine for iOS and Android became famous for curating helpful information for new and aspiring entrepreneurs. Using savvy outreach and pure hustle, he was able to land interviews with […]

Jun 05 2015

31mins

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Rank #2: 169: How to Write Children’s Books and Work with an Illustrator with AJ Cosmo

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AJ Cosmo is the bestselling author of The Monster that Ate My Socks and more than 20 other fun children’s picture books. His stories are crafted to help parents teach children lessons in a fun and engaging way. Six years ago, AJ was at his day job searching for ways to make money online. One […]

Dec 29 2017

22mins

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Rank #3: 050: How to Write Better Historical Fiction with Bestselling Novelist Deeanne Gist

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Deeanne Gist has rocketed up the bestseller lists and captured readers everywhere with her original, fun historical novels. With three-quarters of a million trade books sold, her awards include National Readers’ Choice, Book Buyers’ Best, Golden Quill, Books-A-Million Pick of the Month, Romantic Times Pick of the Month, Award of Excellence, and Laurel Wreath. She […]

Apr 10 2015

46mins

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Rank #4: 113: Creating an Indie Publishing Plan for Fiction Authors with Brian Anderson

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Brian Anderson is the bestselling author of The Godling Chronicles series. He was a musician for many years until he decided to write a novel. Within a year of publishing his first book, he was earning enough money to support his family and write full-time. Brian experimented with writing fiction for several years before his […]

Dec 02 2016

46mins

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Rank #5: 03: How To Become a Top 100 Bestselling Self Published Author on Amazon

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Steve Scott started out as a regular guy who just wanted to stay home with his family and work from home. He started his blog several years ago and was supporting his family on the income from his site with affiliate marketing and ads. A few years ago, Steve figured out how to self-publish his […]

Jan 02 2014

53mins

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Rank #6: 108: How to Overcome Anxiety and Fear of Public Speaking with Matt Abrahams

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Matt Abrahams is the author Speaking Up Without Freaking Out. He teaches both Strategic Communication and Effective Communication at Stanford University’s Graduate School of Business. Matt is also Co-Founder and Principal at Bold Echo Communications Solutions, a presentation and communication skills company based in Silicon Valley that helps people improve their presentation skills. Matt traces his […]

Oct 28 2016

33mins

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Rank #7: 046: Online Marketing and Ancient Wisdom with Amish Shah. How to Build Million Dollar Businesses with Digital Marketing

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Amish Shah is an online marketing legend, entrepreneur and philanthropist. In 2001, he started an affiliate marketing company online and quit his job just three years later. One of Amish’s companies made the Inc. 500 List of fastest growing companies. He’s sold several businesses for more than $1 million, and is a successful serial entrepreneur. […]

Mar 13 2015

31mins

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Rank #8: 104: Finding What You Were Born For with Zoe McKey

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Zoe McKey is the bestselling author of Find What You Were Born For: Discover Your Inborn Skills, Forge Your Own Path, Live The Life You Want. Zoe speaks five languages fluently and provides communication and personal development coaching to clients all over the world. Zoe is from Romania, a post-communist state bordered by Serbia, Hungary, […]

Sep 30 2016

36mins

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Rank #9: 101: How to Get Published in Literary Journals and Write Better Query Letters with Dani Hedlund

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Dani Hedlund published her first novel Threads of Deception at the age of 18. After experiencing the difficulties of getting her book published she founded Tethered by Letters in 2007 to help other new writers perfect and publish their work. Tethered by Letters is a nonprofit offers free writing coaching, publishing, and editing guidance and it […]

Sep 11 2016

41mins

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Rank #10: 171: How to Find Your 1,000 True Fans and Make a Living as an Artist with Jeff Goins

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Jeff Goins is the bestselling author of five books, including Real Artists Don’t Starve. His blog, goinswriter.com, is one of the most-read blogs for writers and creative folks.

Jeff has always been a creative person who likes to make things. As a kid, he drew his own Garfield fan comics with a friend.

Jeff’s dad taught him how to play guitar when he got older. He was in a number of bands that played really bad songs.

It was in high school that Jeff started to write stories for fun. He also acted in plays during his high school career.

Jeff gained more experience with writing as a writing tutor. After he graduated college, he toured with the band for a year. The most fun Jeff had during that year was writing weekly blog posts about the touring experience.

After a year, he quit the band and moved to Nashville, where he was hired as a copywriter by a nonprofit. He eventually became their director of marketing, and learned quite a bit about traditional and online marketing.

That’s when Jeff had the idea to use the brand-building strategies he learned at the nonprofit to build his own personal brand as a writer.

Today, goinswriter.com is Jeff’s ninth blog. The first eight blogs he wrote for failed. goinswriter.com succeeded because Jeff took the right steps and didn’t quit. Jeff’s successful blog allowed him and his wife to quit their day jobs and do this full-time.

Jeff’s Author Journey: Defining Moments and Small Steps Forward

Jeff’s success has been made up of both huge defining moments and small, consistent steps forward. When Jeff was 27 years old, his boss enrolled him in a coaching program for professional development. Early on in those meetings, someone asked him what his dream was.

Jeff had seen many of his friends quit their day jobs to pursue their dream—only to be back at a day job within six months. He didn’t think he had a dream. So he replied, “I don’t have a dream—I have a job, I have a family. I don’t need a dream.”

Jeff’s coaching buddy replied, “That’s funny. I get the sense that your dream is to be a writer.”

That resonated with Jeff and he said, “Yeah. I guess that is my dream, to be a writer someday. But that will never happen.”

Jeff’s coaching buddy pointed out, “Jeff, you don’t have to wait to be a writer. You just have to write.”

Jeff published a 500-word blog post the next day. Every day for a year, he published a blog post between 500 and 1,000 words long.

Throughout that year, when he met new people and they asked him what he did, he told them, “I’m a writer.”

This wasn’t a case of “faking it until he made it.” Jeff believed he was a writer. Then he took small consistent actions until he became a professional writer.

“People won’t take you seriously until you do.
– Jeff Goins

Jeff developed a system for creating daily blog content that allowed him to write and edit a post before publishing it to his blog. Want to learn from his experience? There’s a link to his three-bucket content system in the links section of the show notes.

How to Deal with Fear

“Fear is what happens to us when we hesitate to do the things we know we need to do. Fear is what happens when we wait. ”
– Jeff Goins

When you act quickly, there’s no time for fear to creep in. Children have very little fear. Fear is something we learn as a result of watching the consequences of certain actions. We think, “Oh, if I do this I will get hurt.

Because Jeff was producing daily content for his blog, he didn’t have much time to feel fear. He knew his content wasn’t necessarily that good. But this was his writing practice. He was just practicing in public.

Jeff knew that if he wrote on his blog long enough, some people might notice. But that wasn’t the point. The point was to practice his art to improve his skill.

There’s something interesting that happens when you put yourself into a daily practice: It doesn’t allow you a lot of time to feel afraid.

Most people feel fear and stop what they’re doing. When Jeff studied other successful people, he came to realize successful people also feel fear. The difference is successful people feel fear and yet still do what they’re afraid of.

“I began to see fear as a friendly reminder that I’m moving in the right direction.”
– Jeff Goins

From Blogger to Author

Six months after Jeff started regularly blogging, he was approached by a traditional publisher who asked him if he was planning to write a book.

He signed a deal for a small book contract. That gave Jeff the confidence to keep going. He also began to notice that readers of his blog were asking questions he couldn’t answer in a long blog post.

“I don’t think you write a nonfiction book because you want to. I think you write a nonfiction book because it’s the most succinct way of saying what you have to say.”
– Jeff Goins

A lot of people have a blog post go viral and think they should write a book. Jeff doesn’t agree. He thinks you should only write a book if you need the length of a book to express your idea.

If you’ve expressed all you need to express in a blog post, then move on to the next thing.

The Message of Real Artists Don’t Starve

Jeff writes books because:

  • He’s serious about something.
  • He has an experience with something.
  • He has something unique to say about the topic.

Real Artists Don’t Starve puts forth the bold argument that if you’re starving as an artist, that is your choice. Starving is not a necessary byproduct of being an artist.

Jeff has met a lot of people doing great work and making a decent living who aren’t national celebrities. These people are thriving artists and creative entrepreneurs. They are making a living from their art and loving it.

Jeff lives in Nashville, and he kept meeting people who said that making a living as an artist is impossible. He wrote the book Real Artists Don’t Starve to introduce these two groups of people to each other.

“It is possible to do creative work, and make a full-time living off of that work, and now is the best time to do that. If you have a dream, a passion, a gift you want to share with the world, you have no excuse not to make a living from that, if that’s what you want to do.”
– Jeff Goins

How to Be a Thriving Artist

The first thing you have to do to become a thriving artist is educate yourself. There are many ways for artists to get paid for their work today. There are many artists who are making a living by selling their art.

The next thing you have to do is realize this isn’t a path to becoming Taylor Swift. This is simply a path that helps you earn an income from your creative work.

Use the internet to find the people who need your art. You have to find your 1,000 true fans, as Kevin Kelly would say. That’s not a lot of people in the grand scheme of things, but it is enough people to build a platform that will support you financially as long as you nurture it.

If you can find 1,000 people who resonate with your message and need your art, you can make a living from that kind of exposure.

We need to disabuse ourselves of the notion that you have to be famous, or that you need a big break in order to be a thriving, successful artist.

You can find the people who need your work and connect with them directly to exchange value with them.

How to Find Your True Fans

Jeff has a few tips on how to find those 1,000 true fans.

Mindset

You have to think like a thriving artist. You have to see the value in your work so that you can market it effectively. You have to take your work seriously before anyone else will.

You have to cultivate that mindset. You have to begin to think in terms of what’s actually possible. You have to dream a little bit.

Michelangelo was the richest artist of his time. At the end of his life, he had the equivalent of $50 million to his name. Before Michelangelo, artists were working-class citizens. After Michelangelo broke the glass ceiling of what was possible for an artist, artists of the Renaissance became aristocrats or upper-crust people.

Michelangelo was told his entire life that his ancestors were noble. His family believed it, and when he became an artist, he proceeded from the assumption that he was of noble birth.

  • He got the wealthiest patrons to commission his work.
  • He charged 10 times what contemporary artists were charging for the same type of work.
  • In short, he did everything differently and got a different result than artists who came before him.

The interesting thing about Michelangelo’s story is that he wasn’t actually descended from a noble line. He just believed that he was and proceeded from that assumption. His belief led him to act differently than his peers, which led to his amassing great wealth.

If you believe you’re going to starve and struggle, that will come true for you. Conversely, if you believe the world needs your work and you just need to find a way to make that happen, eventually you will find a way to succeed.

Market

How do you get your work into the right people’s hands so they help you find more fans and spread your message?

The best way to do that is to find a modern-day patron. Find an influencer who has an audience that can help spread your message faster than you can by yourself.

Patrons didn’t just give money to artist in the Renaissance—they lent their influence to their artists. They became evangelists of their artist’s work.

When Lorenzo de Medici became Michelangelo’s patron, he commissioned many statues. But more importantly, Lorenzo invited Michelangelo into his house and introduced him to the connections that would support him for the rest of his life.

Michelangelo was building a network, which is really important if you’re going to support yourself using your creative work, and have your work spread.

This still holds true today: Hank Willis Thomas, a successful photographer, says all of his success came from five people he met in art school.

Money

Never work for free. Always work for something of value. Don’t just work for the “opportunity.” Valuing your own work is how you teach others to value your work.

“We’re not just doing the work to get a paycheck. But getting paid is an important part of being a professional.”
– Jeff Goins

“We don’t make movies to make money. We make money so that we can make more movies.”
– Walt Disney

“The point of making money is so that you can do something in the world to help people, and make the world a better place.”
– Tom Corson Knowles

Money buys you time. If you’re focused on paying your bills this month and you need to write a book in the next three weeks to pay your bills, the book you write isn’t going to be as good as if you had three months to write it.

Money gives you the freedom to spend the time necessary to produce quality products. Money provides a little bit of security so that you can make the next thing that’s going to make a dent in the universe.

More on Mindset and Expectations

We have to be really honest about what’s driving us. Chasing status very rarely brings you the fulfillment you are searching for. Once you achieve the status you’re looking for, whether it’s to be a bestselling author, or get a certain number of people on your mailing list, or whatever, you might feel good for a moment.

After that moment passes, your mind will either come up with reasons to be unhappy about your success, like you don’t deserve it or you aren’t worthy, or you’ll decide that you want even more success.

And you’ll never get enough.

The challenge is that being content with whatever you have is boring! It isn’t bad to want things, to be ambitious and want to grow.

“As human beings, we think we want the summit. We think we want to be at the top of the mountain. What we really want is the climb. We want the experience of gradually moving towards a worthy goal.”
– Jeff Goins

The journey is the fulfilling part of the equation, not the destination.

On the other hand, if you have an endless journey without a destination, it can be exhausting. So it is good to have milestones and achievements to celebrate.

The important thing is to do work that fulfills you as you are doing it. If you enjoy the act of creating your art, you will create art forever. If you consistently create your art, eventually something you create will break through the noise and help you find fans.

“I love who I am when I’m working on a book, a project, something that fascinates me, something that I’m curious about, but also something that challenges me, that I haven’t quite figured out. And there’s all these questions, and I don’t know how it’s going to end. This is what makes it exciting.”
– Jeff Goins

One of the things we need to do as creative people is understand that we enjoy the process of making things, not necessarily the process of finishing things. We need to finish a project in order to get to the next project.

“As soon as I finish a book, it’s very important to me that I start another, regardless of how the first book does.”
 – Jeff Goins

Links and Resources Mentioned in This Interview

Real Artists Don’t Starve by Jeff Goins

Jeff Goins’s Amazon author page

Jeff Goins’s three-bucket system for creating daily blog content

https://www.hankwillisthomas.com/ – a successful photographer, and an example of a thriving artist in the 21st century. Hank says all of his success came from five people he met in art school.

An interview with Kevin Smith where he talks about making Clerks

Listen to Jeff Goins’s podcast

1,000 True Fans by Kevin Kelly – an article about how to make a living with 1,000 true fans.

Jan 12 2018

28mins

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Rank #11: 142: Six Simple Steps to Effective Book Market Research

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TCK Publishing has published more than 400 books, and many of them have become #1 international bestsellers. In this podcast and blog post, I’m going to share what I’ve learned about book market research that can help you achieve your goals of becoming a bestselling author and making a serious impact with your message and […]

Jun 23 2017

30mins

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Rank #12: 125: How to do a Book Launch that Will Get Your Book Noticed by Amazon with Adam Houge

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Adam is a preacher, teacher, novelist and #1 international bestselling author of over 100 books on the Christian faith. With over 2 million books distributed, his titles range from devotionals, to prayer books, to Christian inspiration, and inspirational fiction. This was a quick interview loaded with information. In this podcast we talk about Amazon’s algorithm, […]

Feb 24 2017

20mins

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Rank #13: 151: How To Make Your Book Go Viral with Word-of-Mouth Campaigns with Jonah Berger

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Jonah Berger is a marketing professor at the Wharton School of Business at the University of Pennsylvania and the bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. This was a great interview. We talk about what makes things go viral and how authors can create a word-of-mouth campaign to […]

Aug 25 2017

23mins

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Rank #14: 014: How to Get 40,000+ eBook Downloads in One Week

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Ameer Rosic is the bestselling author of Diagnostic Testing And Functional Medicine. He’s a functional medicine expert focusing on helping people get more energy, better health, and incredible performance. Ameer’s journey to becoming a successful indie published bestseller starts when he began to seriously research in the field of functional medicine with the idea of […]

Mar 19 2014

28mins

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Rank #15: 111: Writing Tips and Techniques from Film and Journalism with Phil Hall

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Phil began his journalism career at Pace University as an assignment reporter. He started doing movie reviews after an interview fell through. The newspaper needed to fill the space so he offered to review My Favorite Year starring Peter O’Toole. The editor and read and then asked him to continue doing movie reviews because he […]

Nov 18 2016

40mins

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Rank #16: 124: Book Marketing for Authors with Derek Murphy

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Derek Murphy is the bestselling author of several books including his new novel Shearwater. Derek has a wealth of experience in the publishing industry as a professional editor, cover designer, consultant, keynote speaker, and as a bestselling nonfiction and fiction author. This is our second time interviewing Derek. In episode 37 we talked about how […]

Feb 19 2017

38mins

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Rank #17: 031: The 15 Habits of Highly Successful Authors, Writers, Artists and Entrepreneurs

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Successful authors do things a little differently… In today’s show, Tom Corson-Knowles shares the 15 habits of highly successful authors and shows you how you can apply them right now to your own life to speed up your path to success. This podcast episode is based on the article Tom wrote called 15 Success Habits […]

Jul 16 2014

42mins

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Rank #18: 107: How to Turn a Book Into a Movie with Ken Atchity

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Kenneth Atchity began writing stories as a child under his mother’s supervision. By the age of 16 he was a book reviewer for the Kansas City Star (no one at the newspaper realized how old he was when they hired him over the phone). Ken started in the film industry after working as a professor for […]

Oct 21 2016

49mins

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Rank #19: 120: Change Your Mindset, Eliminate Anxiety and Overcome Your Fears with Joseph Clough

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Joseph Clough is the best selling author of Be Your Potential published by Hay House. He is also the creator of over 200 hours of Hypnosis and Coaching MP3s and videos that are being downloaded over 3,000,000 times every year. He is an international Speaker, Celebrity Coach and Hypnotherapist. This was a great interview! In […]

Jan 20 2017

35mins

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Rank #20: 028: Steve Berry On Writing, Self-Editing and the Creative Process

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Steve Berry is the New York Times and #1 international bestselling author of The Lincoln Myth and several other books. Steve has sold more than 19 million books and is a modern-day success story in the publishing industry. After Dan Brown’s novels took off in the early 2000’s, Steve was finally able to land a […]

Jun 25 2014

36mins

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