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DemandGen Radio

Learn the top marketing methods and technologies for driving growth. Hosted by David Lewis, digital marketing pioneer and Partner at BDO Digital, Demand Generation Group.

Ranked #1

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#42 How a Modern CMO Builds Her Marketing Team. An Interview with Heidi Bullock, CMO at Engagio

#42 How a Modern CMO Builds Her Marketing Team. An Interview with Heidi Bullock, CMO at Engagio

Heidi Bullock has spent the past 6 years building marketing teams at Marketo and now Engagio. In this episode, Heidi dis... Read more

27 Feb 2018

43mins

Ranked #2

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#91 Creating Frictionless Content Experiences with PathFactory

#91 Creating Frictionless Content Experiences with PathFactory

Consuming content should be a frictionless experience for potential customers that are looking to educate themselves on ... Read more

7 Jan 2019

44mins

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Ranked #3

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#73 The 5 Principles of Successful Lead Management

#73 The 5 Principles of Successful Lead Management

In this episode, I share the key principles of successful lead management from my book Manufacturing Demand which now ha... Read more

9 Sep 2018

24mins

Ranked #4

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#83 Centralized or Decentralized: How to Structure Your Demand Center

#83 Centralized or Decentralized: How to Structure Your Demand Center

Kevin Cassidy, Head of Global Marketing Automation at Sage, joins the show to talk about the success his team has seen f... Read more

4 Nov 2018

31mins

Most Popular Podcasts

Ranked #5

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#128 Say hello to the new ZoomInfo, powered by DiscoverOrg

#128 Say hello to the new ZoomInfo, powered by DiscoverOrg

In early 2019, DiscoverOrg acquired ZoomInfo which is further evidence that big things are taking place in the world of ... Read more

16 Sep 2019

43mins

Ranked #6

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#49 The Fearless Marketer

#49 The Fearless Marketer

Sarah Kennedy may be Marketo's relatively new CMO, but she is no stranger to marketing and knows what it takes to succee... Read more

10 Apr 2018

48mins

Ranked #7

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#135 How to Operate as a Lean Marketing Team

#135 How to Operate as a Lean Marketing Team

Sheena Christensen joins the podcast to talk about her journey into her role as Marketing Manager and the initiatives sh... Read more

5 Nov 2019

42mins

Ranked #8

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#153 The Power of Marketing in Driving Revenue ft. David Eldred

#153 The Power of Marketing in Driving Revenue ft. David Eldred

Far too often Marketing’s efforts are not directly associated with driving revenue. Worse yet, when the economy slides, ... Read more

18 Feb 2020

59mins

Ranked #9

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#37 Why Did Terminus Buy BrightFunnel?

#37 Why Did Terminus Buy BrightFunnel?

I bet you didn’t see that coming, did you? I didn’t either. Probably no one did. So why did Terminus, a startup, buy ano... Read more

5 Jan 2018

28mins

Ranked #10

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#69 How to Maximize Value from Event Marketing

#69 How to Maximize Value from Event Marketing

Nobody knows how to do event marketing better than Kristen Alexander, CMO of Certain. As a leader in the event managemen... Read more

12 Aug 2018

31mins

Ranked #11

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#85 Prioritizing Leads with Lead Scoring

#85 Prioritizing Leads with Lead Scoring

ConnectWise generates an incredible 20,000 inbound leads every month. As Sr. Marketing Systems Analyst, Rick Collins and... Read more

18 Nov 2018

42mins

Ranked #12

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#111 Smarketing: Aligning Sales and Marketing for Revenue Growth

#111 Smarketing: Aligning Sales and Marketing for Revenue Growth

Sales and marketing alignment is so critical that I often use a special word to describe the full integration of these t... Read more

12 May 2019

34mins

Ranked #13

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#112 Bridging the Disconnect Between Marketing and Sales

#112 Bridging the Disconnect Between Marketing and Sales

When it comes to sales enablement, there is often a disconnect between sales and marketing teams. Melissa Madian, an exp... Read more

19 May 2019

44mins

Ranked #14

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#118 Building a High-Performance Revenue Generation Machine

#118 Building a High-Performance Revenue Generation Machine

Sonnia Hove is a true agent of change and, in this episode of DemandGen Radio, she talks about some of the initiatives s... Read more

30 Jun 2019

43mins

Ranked #15

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#146 Using AI to Automate Key Marketing Functions

#146 Using AI to Automate Key Marketing Functions

Few marketers are leveraging AI as much as Byron O’Dell and his team at IHS Markit. In this episode, Byron shares which ... Read more

1 Jan 2020

34mins

Ranked #16

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#114 Do You Know What Dirty Data is Costing You?

#114 Do You Know What Dirty Data is Costing You?

Poor data is one of the biggest factors limiting sales and marketing teams from achieving maximum performance and keeps ... Read more

2 Jun 2019

32mins

Ranked #17

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#124 Do You Have What it Takes to Become CMO?

#124 Do You Have What it Takes to Become CMO?

Nick Robinson has his sights set on becoming a CMO. As Head of Digital Marketing at SAP, Nick knows what it takes to ris... Read more

11 Aug 2019

43mins

Ranked #18

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#152 Demand Creation Done Right ft. Carlos Hidalgo

#152 Demand Creation Done Right ft. Carlos Hidalgo

Too often Marketing fails to prove it’s value within organizations. To help you convey marketing's contribution, and art... Read more

11 Feb 2020

45mins

Ranked #19

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#48 How to Become a Great Presenter and Storyteller

#48 How to Become a Great Presenter and Storyteller

Ira Koretsky not only teaches public speaking at the University of Maryland but is also a self-proclaimed “Chief Storyte... Read more

9 Apr 2018

29mins

Ranked #20

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#136 Finding Happiness in Your Personal and Professional Life

#136 Finding Happiness in Your Personal and Professional Life

It’s been proven that when you’re happy, you have a better life, you live longer and healthier, and you even earn more m... Read more

12 Nov 2019

50mins

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