As I became a better developer over the years, I got worse at marketing. My brain can't seem to do both of those things at once. I put a post out on Twitter, and got some great responses that helped me a lot. Here's the thread: https://twitter.com/scottbolinger/status/1328750436031971328 In this episode I talk about the responses that I liked the most, and what I am doing with AppPresser marketing as a result. Enjoy!

As I became a better developer over the years, I got worse at marketing. My brain can't seem to do both of those things at once. I put a post out on Twitter, and got some great responses that helped me a lot. Here's the thread: <a href="https://twitter.com/scottbolinger/status/1328750436031971328" rel="nofollow" target="_blank">https://twitter.com/scottbolinger/status/1328750436031971328</a> In this episode I talk about the responses that I liked the most, and what I am doing with AppPresser marketing as a result. Enjoy!

Quickie - Marketing for Developers

Josh Pigford

Josh Pigford of Baremetrics talks to me about how he got 90% of the way to selling his business for 5 million dollars, and got ghosted at the last minute. He learned a lot through the process, and he tells all about it. You can read more details in his blog post here.

Josh Pigford of Baremetrics talks to me about how he got 90% of the way to selling his business for 5 million dollars, and got ghosted at the last minute. He learned a lot through the process, and he tells all about it. You can read more details in <a href="https://baremetrics.com/blog/i-almost-sold-baremetrics-for-5m" rel="nofollow" target="_blank">his blog post here</a>.

19. Josh Pigford - Almost selling Baremetrics for $5m

Cory Miller

Cory Miller started iThemes around 2008, built a very successful business in the WordPress space, and then was acquired in 2018. He opens up about what that process has been like, and what he would recommend to other entrepreneurs.

Cory Miller started iThemes around 2008, built a very successful business in the WordPress space, and then was acquired in 2018. He opens up about what that process has been like, and what he would recommend to other entrepreneurs.

18. Cory Miller on Selling Your Business

Bryce Adams

Bryce worked in support for WooCommerce, and had a great idea for a product. He pitched it to his employers and they didn't show any interest, so he decided to quit and go it on his own. He started Metorik 3 years ago, now he has over 1000 paying customers and a couple of employees.

Bryce worked in support for WooCommerce, and had a great idea for a product. He pitched it to his employers and they didn't show any interest, so he decided to quit and go it on his own. He started <a href="http://metorik.com/" rel="nofollow" target="_blank">Metorik</a> 3 years ago, now he has over 1000 paying customers and a couple of employees.

17. Bryce Adams - Quitting his job and getting 1000 customers

Brian Krogsgard

Brian runs Post Status, a membership site for WordPress professionals, as well as Ledger Status, a site for blockchain and cryptocurrency education. He has faced some decline in his membership at Post Status, and he talks about why, and the hard decisions he's had to make as a result. 

Brian runs <a href="https://poststatus.com" rel="nofollow" target="_blank">Post Status</a>, a membership site for WordPress professionals, as well as <a href="https://ledgerstatus.com/" rel="nofollow" target="_blank">Ledger Status</a>, a site for blockchain and cryptocurrency education. He has faced some decline in his membership at Post Status, and he talks about why, and the hard decisions he's had to make as a result.

16. Brian Krogsgard - Hard choices in business

Tony Perez

Tony started Sucuri, a security company, which was acquired by GoDaddy a few years ago. In this episode he gets real about what acquisition is really like as an entrepreneur, and it's not what you might expect. Tony tells us the struggles he had, including depression and self-doubt, and how there is very little fanfare in this process. I like to hear from Tony because he plays in the big leagues, even before they were acquired they were doing 8 figures, and now they are with a multi-billion dollar company. Enjoy!

Tony started Sucuri, a security company, which was acquired by GoDaddy a few years ago. In this episode he gets real about what acquisition is really like as an entrepreneur, and it's not what you might expect. Tony tells us the struggles he had, including depression and self-doubt, and how there is very little fanfare in this process.  I like to hear from Tony because he plays in the big leagues, even before they were acquired they were doing 8 figures, and now they are with a multi-billion dollar company. Enjoy!

15. Tony Perez - What Being Acquired is Really Like

Pippin Williamson

Pippin is the founder of Sandhills Development, creators of Easy Digital Downloads, AffiliateWP, and more. He has been in the WordPress product space for years and has had a lot of success. Recently he's been a bit MIA from the WordPress scene, so I talk to him about the brewery he started and what he's learned transitioning from software to beer.

Pippin is the founder of Sandhills Development, creators of Easy Digital Downloads, AffiliateWP, and more. He has been in the WordPress product space for years and has had a lot of success. Recently he's been a bit MIA from the WordPress scene, so I talk to him about the brewery he started and what he's learned transitioning from software to beer.

14. Pippin Williamson - From Software Success to Starting a Brewery

Corey Haines

Corey talks about how they are moving the needle with growth at Baremetrics, and he also breaks down a simple 2 step process for small teams and bootstrappers to think about marketing. 1. Talk to customers. Learn what they want and need to inform both product development and marketing materials. Use their language in your tweets, website copy, etc. 2. Build in public. Sell the dream, not just screenshots. Taylor Otwell is a good example. Corey also talks about how he uses mental models to inform his marketing efforts.

Corey talks about how they are moving the needle with growth at Baremetrics, and he also breaks down a simple 2 step process for small teams and bootstrappers to think about marketing. 1. Talk to customers. Learn what they want and need to inform both product development and marketing materials. Use their language in your tweets, website copy, etc. 2. Build in public. Sell the dream, not just screenshots. Taylor Otwell is a good example. Corey also talks about how he uses mental models to inform his marketing efforts.

13. Corey Haines - Head of Growth at Baremetrics

Chris Coyier

Chris and I talked about how people don't like to leave comments anymore, and how that has affected css-tricks.com, if at all. It used to be just him spinning up blog posts, but now he has a staff and they put much more effort into each post. We also talk about his journey creating and monetizing codepen.io, and how that is going. Other things we discuss include JAMstack, React, WordPress and more.

Chris and I talked about how people don't like to leave comments anymore, and how that has affected <a href="https://css-tricks.com" rel="nofollow" target="_blank">css-tricks.com</a>, if at all. It used to be just him spinning up blog posts, but now he has a staff and they put much more effort into each post. We also talk about his journey creating and monetizing <a href="http://codepen.io" rel="nofollow" target="_blank">codepen.io</a>, and how that is going. Other things we discuss include JAMstack, React, WordPress and more.

12. Chris Coyier - How css-tricks.com has changed, and monetizing Codepen.io

Jason Lengstorf

Jason Lengstorf, formerly of IBM and then GatsbyJS, is a developer who loves to learn. His YouTube channel Learn with Jason has tons of great videos on a variety of web development topics. In this episode we talk about if learning the hot new framework is a waste of time, where front end web development is heading, and more.

Jason Lengstorf, formerly of IBM and then GatsbyJS, is a developer who loves to learn. His YouTube channel Learn with Jason has tons of great videos on a variety of web development topics. In this episode we talk about if learning the hot new framework is a waste of time, where front end web development is heading, and more.

11. Dev Chat - Jason Lengstorf - Should developers learn the newest thing?

Interviews with bootstrappers and entrepreneurs to get better at building and selling products.

Cool, calm, and little naive — the entrepreneur’s, entrepreneur. If you’re looking for that Southern California take on startups and product design, you’ve come to the right place. Just open and honest discussions on the podcast. Will listen to more.

Up and comer

The Product Business

Derrick Reimer

Derrick is the co-founder of Drip, which was acquired by LeadPages. He started an app called Level, worked on it for a year, and it ended up failing. We talk about why it failed, his framework for validating products now, and how he is applying that to his next project StaticKit.

Derrick is the co-founder of Drip, which was acquired by LeadPages. He started an app called Level, worked on it for a year, and it ended up failing. We talk about why it failed, his framework for validating products now, and how he is applying that to his next project <a href="https://statickit.com" rel="nofollow" target="_blank">StaticKit</a>.

10. Derrick Reimer - How to validate a product idea

Brendan Hufford

Sometimes the word SEO elicits eye-rolls from those of us who have been around for a while, but this episode with Brendan Hufford is not what you might expect. Brendan takes a different approach to SEO, he looks at a business with a holistic lens, and offers non-scammy, practical tips for improvement. This is not about guest blog posting, backlinks from infographics, or any other gimmicky nonsense. It's about how to improve what you are doing on the web. I took away more than one useful strategy to implement in my  business, including doing more product demo videos, how to find target keywords, and more.

Sometimes the word SEO elicits eye-rolls from those of us who have been around for a while, but this episode with <a href="https://brendanhufford.com/" rel="nofollow" target="_blank">Brendan Hufford</a> is not what you might expect. Brendan takes a different approach to SEO, he looks at a business with a holistic lens, and offers non-scammy, practical tips for improvement. This is not about guest blog posting, backlinks from infographics, or any other gimmicky nonsense. It's about how to improve what you are doing on the web. I took away more than one useful strategy to implement in my  business, including doing more product demo videos, how to find target keywords, and more.

9. Brendan Hufford - Practical SEO Tips

Jordan Gal

In this episode, we discuss how Jordan had an eCommerce store making $75k/mo, which gave him a lot of insight into making eCommerce products. He started out with a cart abandonment solution for multiple platforms (I even tried this out for Easy Digital Downloads). He actually avoided integrating with Shopify, but he had an idea to make a checkout that was customizable.  He released an MVP and he was overwhelmed with the response. Jordan talks about how they may have released too early, which reminds me of this post by Jason Cohen about why they don't build MVPs. They are now sunsetting the cart abandonment product because the checkout solution is going so well.  Jordan says Carthook's checkout solution is popular because it brings the customization of ClickFunnels to Shopify. We also discussed how his product is risky, because it's not officially working on Shopify APIs. They are not in the Shopify app store, and technically Shopify could kill their business if they wanted to.

In this episode, we discuss how Jordan had an eCommerce store making $75k/mo, which gave him a lot of insight into making eCommerce products. He started out with a cart abandonment solution for multiple platforms (I even tried this out for Easy Digital Downloads). He actually avoided integrating with Shopify, but he had an idea to make a checkout that was customizable. He released an MVP and he was overwhelmed with the response. Jordan talks about how they may have released too early, which reminds me of this post by Jason Cohen about <a href="https://blog.asmartbear.com/slc.html" rel="nofollow" target="_blank">why they don't build MVPs</a>. They are now sunsetting the cart abandonment product because the checkout solution is going so well. Jordan says <a href="https://carthook.com/" rel="nofollow" target="_blank">Carthook's</a> checkout solution is popular because it brings the customization of ClickFunnels to Shopify. We also discussed how his product is risky, because it's not officially working on Shopify APIs. They are not in the Shopify app store, and technically Shopify could kill their business if they wanted to.

8. Jordan Gal of CartHook - What Explosive Growth Feels Like

Zac Gordon

There's a growing trend towards using a Javascript based front-end for a database driven site. In this episode I talk with Zac Gordon about my experience using Gatsby as a front-end for WordPress, and the pros and cons involved with that. Zac is the creator of javascriptforwp.com, a place to learn all about Javascript frameworks like React, Vue, Angular, and more and how they work with WordPress.

There's a growing trend towards using a Javascript based front-end for a database driven site. In this episode I talk with Zac Gordon about my experience using Gatsby as a front-end for WordPress, and the pros and cons involved with that. Zac is the creator of <a href="https://javascriptforwp.com" rel="nofollow" target="_blank">javascriptforwp.com</a>, a place to learn all about Javascript frameworks like React, Vue, Angular, and more and how they work with WordPress.

7. Dev Chat - Zac Gordon - Is Gatsby the future of WordPress?

Jack McDade

Jack McDade is a fun guy making a fun product.  He is the founder of Statamic, a static website CMS built on top of Laravel. Building this company was not easy for Jack and the team, he says it took 6 years before he could stop doing client work. Jack has created the best branding I've seen in a bootstrapped software company. It's not just the design (which is awesome), it's the pricing, the mission, and the product.  The folks at Statamic are doing something they believe in and having fun at it, and it shows. In this episode we talk about why he built a static website CMS, what that actually means, and his journey convincing people to buy it. Enjoy!

Jack McDade is a fun guy making a fun product.  He is the founder of <a href="https://statamic.com/" rel="noreferrer noopener nofollow" target="_blank">Statamic</a>, a static website CMS built on top of Laravel. Building this company was not easy for Jack and the team, he says it took 6 years before he could stop doing client work. Jack has created the best branding I've seen in a bootstrapped software company. It's not just the design (which is awesome), it's the pricing, the mission, and the product.  The folks at Statamic are doing something they believe in and having fun at it, and it shows. In this episode we talk about why he built a static website CMS, what that actually means, and his journey convincing people to buy it. Enjoy!

6. Jack McDade of Statamic

The best podcast episodes on global issues affecting everyone. Covering topics such as the #metoo movement, climate change, the impact of technology and some of the biggest global issues facing us right now. For anyone interested in learning more about the world, and some of the issues we're facing, pick an episode below and start listening! Add episodes you're interested into your queue below!

Best Episodes on Global Issues

The best podcast episodes on non-current politics. Covering topics such as universal basic income, democracy, poverty & justice and more. For anyone interested in learning more about politics that affect that world, not just now, but in the longer term. Add episodes you're interested into your queue below!