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If this, then that

From your friends at Berghs School of Communication comes a podcast about how brand strategy thinking can be applied to everything - big and small - to help make things better.

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Adaptation

Adaptation

In this episode, we discuss how vital adaptation is in a world that changes, at times, very quickly. Michael talks about... Read more

18 Nov 2020

33mins

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Alchemy

Alchemy

In this episode, we discuss how critical alchemy is in strategy, through a magical combination of positivity, people, pl... Read more

29 Oct 2020

37mins

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Ruthlessness

Ruthlessness

Welcome to first of our all-new snack-sized podcast format that's shorter and sharper!  In this episode, we discuss how ... Read more

21 Oct 2020

28mins

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Where #BlackLivesMatter meets brand strategy

Where #BlackLivesMatter meets brand strategy

Welcome to Episode 4: Where #BlackLivesMatter meets brand strategy #BlackLivesMatter is the biggest global civil rights ... Read more

26 Aug 2020

1hr 21mins

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Sustainability as brand strategy

Sustainability as brand strategy

Welcome to Episode 3: Sustainability as brand strategy Sustainability is the world’s biggest challenge. And yet governme... Read more

26 Aug 2020

1hr 15mins

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Why recessions are strategic opportunities

Why recessions are strategic opportunities

Welcome to Episode 2: Why recessions are strategic opportunities Yes, we know - 2020. Coronavirus. Unemployment. #BlackL... Read more

26 Aug 2020

1hr 18mins

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Brand strategy applies to everything

Brand strategy applies to everything

Welcome to Episode 1: If This Then That If This Then That explores how every choice contains strategy. We see strategy a... Read more

26 Aug 2020

1hr 24mins

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