Cover image of If this, then that

If this, then that

From your friends at Berghs School of Communication comes a podcast about how brand strategy thinking can be applied to everything - big and small - to help make things better.

Warning: This podcast has few episodes.

This means there isn't enough episodes to provide the most popular episodes. Here's the rankings of the current episodes anyway, we recommend you to revisit when there's more episodes!

Ranked #1

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Adaptation

Adaptation

In this episode, we discuss how vital adaptation is in a world that changes, at times, very quickly. Michael talks about... Read more

18 Nov 2020

33mins

Ranked #2

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Alchemy

Alchemy

In this episode, we discuss how critical alchemy is in strategy, through a magical combination of positivity, people, pl... Read more

29 Oct 2020

37mins

Ranked #3

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Ruthlessness

Ruthlessness

Welcome to first of our all-new snack-sized podcast format that's shorter and sharper!  In this episode, we discuss how ... Read more

21 Oct 2020

28mins

Ranked #4

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Where #BlackLivesMatter meets brand strategy

Where #BlackLivesMatter meets brand strategy

Welcome to Episode 4: Where #BlackLivesMatter meets brand strategy #BlackLivesMatter is the biggest global civil rights ... Read more

26 Aug 2020

1hr 21mins

Most Popular Podcasts

Ranked #5

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Sustainability as brand strategy

Sustainability as brand strategy

Welcome to Episode 3: Sustainability as brand strategy Sustainability is the world’s biggest challenge. And yet governme... Read more

26 Aug 2020

1hr 15mins

Ranked #6

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Why recessions are strategic opportunities

Why recessions are strategic opportunities

Welcome to Episode 2: Why recessions are strategic opportunities Yes, we know - 2020. Coronavirus. Unemployment. #BlackL... Read more

26 Aug 2020

1hr 18mins

Ranked #7

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Brand strategy applies to everything

Brand strategy applies to everything

Welcome to Episode 1: If This Then That If This Then That explores how every choice contains strategy. We see strategy a... Read more

26 Aug 2020

1hr 24mins

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