Figure

How to create a 7 figure Speaking Business - #147  Ford Saeks has redefined a formula for business success. His efforts have helped companies generate a total of over a billion dollars in sales worldwide from startups to Fortune five hundred six is widely recognized as a business growth innovator with over 20 years of experience ranging from retail to wholesale, authored several books awarded three US patents and received numerous industry awards. tenacity and innovation are what fuel this revenue-generating powerhouse from grassroots to Google Ford provides its clients with fresh perspectives and doable tactics to resolve marketing operations and growth challenges. As President and CEO of prime concepts group Incorporated, Ford specializes in helping businesses attract loyally and repeat customers, monetize social media, and ignite creativity. We’re happy to have him here with us today. So please give a warm welcome to Ford Saeks Questions:  What are the most important key factors of a 7-figure speaking business? How did you get started in this business and why? How do you stand out in such a competitive industry? What are the landmines to avoid that will kill a speaking career? With so many options, what are the top 3 secrets of success in this business? 

How to create a 7 figure Speaking Business - #147 Ford Saeks has redefined a formula for business success. His efforts have helped companies generate a total of over a billion dollars in sales worldwide from startups to Fortune five hundred six is widely recognized as a business growth innovator with over 20 years of experience ranging from retail to wholesale, authored several books awarded three US patents and received numerous industry awards. tenacity and innovation are what fuel this revenue-generating powerhouse from grassroots to Google Ford provides its clients with fresh perspectives and doable tactics to resolve marketing operations and growth challenges. As President and CEO of prime concepts group Incorporated, Ford specializes in helping businesses attract loyally and repeat customers, monetize social media, and ignite creativity. We’re happy to have him here with us today. So please give a warm welcome to Ford Saeks Questions: <ul> <li>What are the most important key factors of a 7-figure speaking business?</li> <li>How did you get started in this business and why?</li> <li>How do you stand out in such a competitive industry?</li> <li>What are the landmines to avoid that will kill a speaking career? With so many options, what are the top 3 secrets of success in this business?</li> </ul>

How to create a 7 figure Speaking Business - #147

Maria Franzoni

James Taylor

James Taylor brings you weekly speaker training, interviews and public speaking tips. You'll learn strategies on how to launch and grow your professional speaking business. The SpeakersU Podcast will teach you how to become a better public speaker and ways to get booked to travel the world as a highly-paid keynote speaker. You’ll go behind-the-scenes as innovation keynote speaker, creativity expert and speaking business coach James Taylor travels the world speaking at global conferences and interviewing top leadership speakers, business speakers and speaker bureaus. Subjects covered in the SpeakersU Podcast include how to become a top keynote speaker, motivational speaker or public speaker, working with speaking bureaus, how to make money speaking, speaker marketing automation, selling your speaking, joining speakers associations, improving your communication skills, presentation training basics, and how to become a successful professional speaker.

Question Time with Maria Franzoni and James Taylor - #146

Pegine Echevarria

Working With Big Audiences And Big Stages – #145 Our guest this week is a Leadership Speaker, Best-selling author, Award-winning Businesswoman, an advisor to US Presidents and their task forces as well as Fortune 500 executives to be effective at engaging their people and stakeholders. She educates leaders and businesswomen on influencing, impacting, and inspiring others to increase profits productivity, and positivity. She coaches women CEOs, Admirals and Generals, College Presidents, and entrepreneurs on influence, impact, and presentation skills. Her expertise is on women leaders and women in business. She is the founder of Power Women Worldwide. Her newest book is “Called to Lead: Success Strategies for Women”. AVON and Real Leaders Magazine called Pegine one of the world’s top leadership motivational speakers. Questions:  Who have you spoken to? What was the biggest size audience you spoke to What was the scariest moment when speaking to a big audience. (hint falling from the stage and breaking my foot)  Today she will share advice about working with big audiences and on big stages. How to keep the energy up, how to keep everyone engaged and how to use the stage. Everything you need to know about the big stage.

Working With Big Audiences And Big Stages – #145 Our guest this week is a Leadership Speaker, Best-selling author, Award-winning Businesswoman, an advisor to US Presidents and their task forces as well as Fortune 500 executives to be effective at engaging their people and stakeholders. She educates leaders and businesswomen on influencing, impacting, and inspiring others to increase profits productivity, and positivity. She coaches women CEOs, Admirals and Generals, College Presidents, and entrepreneurs on influence, impact, and presentation skills. Her expertise is on women leaders and women in business. She is the founder of Power Women Worldwide. Her newest book is “Called to Lead: Success Strategies for Women”. AVON and Real Leaders Magazine called Pegine one of the world’s top leadership motivational speakers. Questions: <ul> <li>Who have you spoken to?</li> <li>What was the biggest size audience you spoke to</li> <li>What was the scariest moment when speaking to a big audience. (hint falling from the stage and breaking my foot)</li> </ul> Today she will share advice about working with big audiences and on big stages. How to keep the energy up, how to keep everyone engaged and how to use the stage. Everything you need to know about the big stage.

Pegine Echevarria: Working With Big Audiences And Big Stages – #145

Tony Morris

Tony Morris: How To Get Instant Results For Your Speaking Business This episode is with my co-host, Maria Franzoni. Enjoy the episode. Our guest today is a conversation strategist and author of five books, and who works organizations and leaders to ask better questions and get better results. His first book coffee for closers was the number one best-selling book for telesales on Amazon. He brings actionable practical real-life techniques that can be implemented now and get instant results. We will warn that welcome Tony Morris.

Tony Morris: How To Get Instant Results For Your Speaking Business – #142

How I got my parents out of Ukraine with Kay Korsh – #143       I’m James Taylor and you’re listening to the speakers you podcast a show for aspiring and professional speakers. This episode is with my co-host, Maria Franzoni. Enjoy the episode. This week we’re going to do something different with the show. We’d like to introduce you to an inspiring story of someone who has helped her family and those supporting the civilians who are suffering through these very difficult times. In Ukraine. Now many of you know, our go-to Silas coach, but what you may not know is key is Ukrainian. He is going to share her firsthand experiences of getting her parents out of Ukraine to safety in the UK. And we’re also going to talk about what we can all do to help the people of Ukraine just now. So Kay has been helping people refine this style for nearly two decades and work with some amazing personalities along the way like actors. Lily Allen, sweet Lily Lily James Elizabeth Debakey, rezar met Ben Whishaw, we’re the one racing driver, Jenson Button and musician will, she founded mind over fashion in 2019. And her main priority is to tune into a client’s needs and to gently elevate their existing Style to make them feel comfortable and presentable. According to their brand and lifestyle. Her approach is candid and compassionate as we’re going to find out now please welcome Kay Korsh.

How I got my parents out of Ukraine with Kay Korsh – #143

How to Make Your Livestream And Video Look More Professional – #140 Adrian Salisbury helps entrepreneurs and business owners around the world stand out (by looking more professional) on video. With a focus on Livestreaming, Adrian runs the official Ecamm Live training which has seen more than 1500 attend his highly popular boot camps in the past 2 years Questions:  What Is Ecamm Live? What makes it different from other Live Streaming tools? How hard is it to use? Why should people be live streaming? What can someone expect from your Ecamm Live Academy? 

How to Make Your Livestream And Video Look More Professional – #140 Adrian Salisbury helps entrepreneurs and business owners around the world stand out (by looking more professional) on video. With a focus on Livestreaming, Adrian runs the official Ecamm Live training which has seen more than 1500 attend his highly popular boot camps in the past 2 years Questions: <ul> <li>What Is Ecamm Live?</li> <li>What makes it different from other Live Streaming tools?</li> <li>How hard is it to use?</li> <li>Why should people be live streaming?</li> <li>What can someone expect from your Ecamm Live Academy?</li> </ul>

How to Make Your Livestream And Video Look More Professional – #140

Push the Limits of Your Speaking Business – #139        Entertaining and unreservedly direct, our guest isn’t just a motivational speaker – he is a company turnaround specialist driving everyone from CEOs to schoolchildren to ignite excitement and action in their life. For more than 20 years, he has been on his quest to make you the best by sharing his techniques and tools to break through the boundaries we put up around us. His always animated and interactive presentations have inspired thousands of FTSE 100 and Fortune 500 delegates, school children, charities, and prison inmates, in groups of five to 5000 and all over the world, into taking positive strides in their work and personal life. No longer living the dress rehearsal of their life, his words whip up listeners into action; energized and passionate. Questions:  How long have you been speaking? What is your speaking biz model? How did you become speaker of the year from Vistage Ace Footdown and YPO? Why do you specialize in CEO groups? How many books have you written? Why books can be a massive income producer Why speakers are more concerned with testimonials than re-bookings How to get rebooked even before the first event 

Push the Limits of Your Speaking Business – #139 Entertaining and unreservedly direct, our guest isn’t just a motivational speaker – he is a company turnaround specialist driving everyone from CEOs to schoolchildren to ignite excitement and action in their life. For more than 20 years, he has been on his quest to make you the best by sharing his techniques and tools to break through the boundaries we put up around us. His always animated and interactive presentations have inspired thousands of FTSE 100 and Fortune 500 delegates, school children, charities, and prison inmates, in groups of five to 5000 and all over the world, into taking positive strides in their work and personal life. No longer living the dress rehearsal of their life, his words whip up listeners into action; energized and passionate. Questions: <ul> <li>How long have you been speaking?</li> <li>What is your speaking biz model?</li> <li>How did you become speaker of the year from Vistage Ace Footdown and YPO?</li> <li>Why do you specialize in CEO groups?</li> <li>How many books have you written?</li> <li>Why books can be a massive income producer</li> <li>Why speakers are more concerned with testimonials than re-bookings</li> <li>How to get rebooked even before the first event</li> </ul>

Push the Limits of Your Speaking Business – #139

Our guest this week started in the speaking industry in 2012 and began as an agent handling the speaking for a range of motivational speakers from the world of sport, adventure, and military. In 2014, he relocated to Hong Kong to start the Chartwell Asia office. The majority of clients there were financial services firms sourcing experts to speak at their regional conferences. During his time in Asia, he got a lot of experience in “co-broking” with US-Based Agencies. In 2016 he returned to London and took over as Managing Director of Chartwell at that time. His role now mainly consists of handling “exclusive speakers” and managing the corporate speaking engagements for a range of high-profile economists, politicians, technology entrepreneurs &amp; academics. Questions:  Tell us about Chartwell and what makes them USPs How did you get into the Speaking Industry? What’s your background?  What’s going on in the market?   What type of speaker would work with you / Chartwell?  What advice would you give to a speaker looking to get booked by an agency like Chartwell? 

Our guest this week started in the speaking industry in 2012 and began as an agent handling the speaking for a range of motivational speakers from the world of sport, adventure, and military. In 2014, he relocated to Hong Kong to start the Chartwell Asia office. The majority of clients there were financial services firms sourcing experts to speak at their regional conferences. During his time in Asia, he got a lot of experience in “co-broking” with US-Based Agencies. In 2016 he returned to London and took over as Managing Director of Chartwell at that time. His role now mainly consists of handling “exclusive speakers” and managing the corporate speaking engagements for a range of high-profile economists, politicians, technology entrepreneurs &amp; academics. Questions: <ul> <li>Tell us about Chartwell and what makes them USPs</li> <li>How did you get into the Speaking Industry? What’s your background? </li> <li>What’s going on in the market?</li> </ul> <ul> <li>What type of speaker would work with you / Chartwell? </li> <li>What advice would you give to a speaker looking to get booked by an agency like Chartwell?</li> </ul>

Chartwell Speakers Bureau

Jessica Killingley

Jessica Killingley: How Writing A Book Can Help Your Speaking Career – #136 Jessica Killingley is a Literary Agent, Publishing Consultant &amp; Life Coach. An accidental serial entrepreneur, she runs a business that supports founders, consultants, and coaches who want to write &amp; self-publish books that grow their business and their profile. Her podcast, The AUTHORity Show, gives aspiring non-fiction authors the inside track into what it really takes to get a book out there that turns readers into clients. After working for over 20 years in the publishing industry, she also co-founded The BKS Agency – a literary management Agency based in London – with two friends. They currently represent around 75 authors globally, across a wide range of fiction and non-fiction genres. Their authors are Sunday Times bestsellers, Olympic athletes, gifted storytellers, international speakers, entrepreneurs, journalists, consultants, and experts in their field. Jessica’s interests lie in business, personal development &amp; smart thinking projects and she is looking for authors who have strong brands in their fields to be the thought leaders of tomorrow.  Questions:  Writing a book is hard work – why should someone bother?  How can having a book support your speaking career?  What is the best way of getting my book published? (See also Do I need an agent? How do you get a book deal?)  How do I make a book work hard for me once it’s out? 

Jessica Killingley: How Writing A Book Can Help Your Speaking Career – #136 Jessica Killingley is a Literary Agent, Publishing Consultant &amp; Life Coach. An accidental serial entrepreneur, she runs a business that supports founders, consultants, and coaches who want to write &amp; self-publish books that grow their business and their profile. Her podcast, <a href="https://www.jessicakillingley.com/podcast" rel="nofollow" target="_blank">The AUTHORity Show</a>, gives aspiring non-fiction authors the inside track into what it really takes to get a book out there that turns readers into clients. After working for over 20 years in the publishing industry, she also co-founded The BKS Agency – a literary management Agency based in London – with two friends. They currently represent around 75 authors globally, across a wide range of fiction and non-fiction genres. Their authors are Sunday Times bestsellers, Olympic athletes, gifted storytellers, international speakers, entrepreneurs, journalists, consultants, and experts in their field. Jessica’s interests lie in business, personal development &amp; smart thinking projects and she is looking for authors who have strong brands in their fields to be the thought leaders of tomorrow.  Questions: <ul> <li>Writing a book is hard work – why should someone bother? </li> <li>How can having a book support your speaking career? </li> <li>What is the best way of getting my book published? (See also Do I need an agent? How do you get a book deal?) </li> <li>How do I make a book work hard for me once it’s out?</li> </ul>

Jessica Killingley: How Writing A Book Can Help Your Speaking Career – #136

Graham Allcott

Graham Allcott: How to be a Productivity Ninja In Your Speaking Business – #135  How to be a Productivity Ninja Our guest is the author of the global best-seller, “How to be a Productivity Ninja“. He is the founder of Think Productive, one of the world’s leading providers of personal productivity training and consultancy. His podcast “Beyond Busy” explores the issues of productivity, work/life balance, and how people define happiness in their lives. Previous roles include Chief Executive of Student Volunteering England, Head of Volunteering at the University of Birmingham, and an advisor to the UK Government on youth volunteering policy. Welcome Graham Allcott Questions: •What stops people from being productive? •What are the ways to ensure a good work-life balance? •How do you switch off? •How do you ensure that a keynote delivery always feels tailored for the specific audience?

Graham Allcott: How to be a Productivity Ninja In Your Speaking Business – #135 How to be a Productivity Ninja Our guest is the author of the global best-seller, “How to be a Productivity Ninja“. He is the founder of Think Productive, one of the world’s leading providers of personal productivity training and consultancy. His podcast “Beyond Busy” explores the issues of productivity, work/life balance, and how people define happiness in their lives. Previous roles include Chief Executive of Student Volunteering England, Head of Volunteering at the University of Birmingham, and an advisor to the UK Government on youth volunteering policy. Welcome Graham Allcott Questions: •What stops people from being productive? •What are the ways to ensure a good work-life balance? •How do you switch off? •How do you ensure that a keynote delivery always feels tailored for the specific audience?

Graham Allcott: How to be a Productivity Ninja In Your Speaking Business – #135

SpeakersU Podcast host James Taylor brings you weekly speaker training, interviews and public speaking tips. You'll learn strategies on how to launch and grow your professional speaking business. The SpeakersU Podcast will teach you how to become a better public speaker and ways to get booked to travel the world as a highly-paid keynote speaker. You’ll go behind-the-scenes as innovation keynote speaker, creativity expert and speaking business coach James Taylor travels the world speaking at global conferences and interviewing top leadership speakers, business speakers and speaker bureaus. Subjects covered in the SpeakersU Podcast include how to become a top keynote speaker, motivational speaker or public speaker, working with speaking bureaus, how to make money speaking, speaker marketing automation, selling your speaking, joining speakers associations, improving your communication skills, presentation training basics, and how to become a successful professional speaker.

SpeakersU Podcast with James Taylor

Jane Atkinson

Jane Atkinson spent over a decade as one of the top business managers for speakers including best-selling author’s and celebrities. Jane is the author of four books including the The Wealthy Speaker 2.0, The Epic Keynote and The Wealthy Speaker Daily Success Planner and Journal. She is also the host of The Wealthy Speaker Podcast and recently founded The Wealthy Speaker School, which provides online courses, group coaching and live events for all levels of speakers. She is known throughout the speaking industry as the Speaker Launcher. Please SUBSCRIBE ►http://bit.ly/JTme-ytsub ♥️ Your Support Appreciated! If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show. SUBSCRIBE TO THE SHOW Apple: http://bit.ly/TSL-apple Libsyn: http://bit.ly/TSL-libsyn Spotify: http://bit.ly/TSL-spotify Android: http://bit.ly/TSL-android Stitcher: http://bit.ly/TSL-stitcher Resources Mentioned: Managing speakers How to recession-proof your speaking career Ray Dalio’s All-Weather Fund Diversifying your speaking career The speaking business is a numbers game How to have your first seven figure year as a speaker Kindra Hall and sending out 600 emails Process and systems Hire generals not soldiers Social media for speakers Speakerflow Infusionsoft Slack Asana Karma CRM Quickbooks When to find a speaker business manager Becoming the bottleneck Dan Sullivan – Strategic coach Online courses for speakers Membership sites Chad Hymas Rob ‘Waldo’ Waldman Rachael Hollis Inner Circle Mastermind Website: Wealthy Speaker School (hyperlink: https://vi183.isrefer.com/go/WSS/jamestaylor/) CTA link: https://speakersu.com/the-speakers-life/ FOLLOW ME: Website: https://speakersu.com LinkedIn: http://bit.ly/JTme-linkedin Instagram: http://bit.ly/JTme-ig Twitter: http://bit.ly/JTme-twitter Facebook Group: http://bit.ly/IS-fbgroup Read full transcript at  https://speakersu.com/sl047-how-to-have-your-first-seven-figure-speaker-year-interview-with-jane-atkinson/ #SpeakersLife #ProfessionalSpeaking

Jane Atkinson spent over a decade as one of the top business managers for speakers including best-selling author’s and celebrities. Jane is the author of four books including the The Wealthy Speaker 2.0, The Epic Keynote and The Wealthy Speaker Daily Success Planner and Journal. She is also the host of The Wealthy Speaker Podcast and recently founded The Wealthy Speaker School, which provides online courses, group coaching and live events for all levels of speakers. She is known throughout the speaking industry as the Speaker Launcher. Please SUBSCRIBE ►<a href="http://bit.ly/JTme-ytsub" rel="nofollow" target="_blank">http://bit.ly/JTme-ytsub</a> ♥️ Your Support Appreciated! If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show. SUBSCRIBE TO THE SHOW Apple: <a href="http://bit.ly/TSL-apple" rel="nofollow" target="_blank">http://bit.ly/TSL-apple</a> Libsyn: <a href="http://bit.ly/TSL-libsyn" rel="nofollow" target="_blank">http://bit.ly/TSL-libsyn</a> Spotify: <a href="http://bit.ly/TSL-spotify" rel="nofollow" target="_blank">http://bit.ly/TSL-spotify</a> Android: <a href="http://bit.ly/TSL-android" rel="nofollow" target="_blank">http://bit.ly/TSL-android</a> Stitcher: <a href="http://bit.ly/TSL-stitcher" rel="nofollow" target="_blank">http://bit.ly/TSL-stitcher</a> Resources Mentioned: Managing speakers How to recession-proof your speaking career Ray Dalio’s All-Weather Fund Diversifying your speaking career The speaking business is a numbers game How to have your first seven figure year as a speaker Kindra Hall and sending out 600 emails Process and systems Hire generals not soldiers Social media for speakers Speakerflow Infusionsoft Slack Asana Karma CRM Quickbooks When to find a speaker business manager Becoming the bottleneck Dan Sullivan – Strategic coach Online courses for speakers Membership sites Chad Hymas Rob ‘Waldo’ Waldman Rachael Hollis Inner Circle Mastermind Website: Wealthy Speaker School (hyperlink: <a href="https://vi183.isrefer.com/go/WSS/jamestaylor/)" rel="nofollow" target="_blank">https://vi183.isrefer.com/go/WSS/jamestaylor/)</a> CTA link: <a href="https://speakersu.com/the-speakers-life/" rel="nofollow" target="_blank">https://speakersu.com/the-speakers-life/</a> FOLLOW ME: Website: <a href="https://speakersu.com" rel="nofollow" target="_blank">https://speakersu.com</a> LinkedIn: <a href="http://bit.ly/JTme-linkedin" rel="nofollow" target="_blank">http://bit.ly/JTme-linkedin</a> Instagram: <a href="http://bit.ly/JTme-ig" rel="nofollow" target="_blank">http://bit.ly/JTme-ig</a> Twitter: <a href="http://bit.ly/JTme-twitter" rel="nofollow" target="_blank">http://bit.ly/JTme-twitter</a> Facebook Group: <a href="http://bit.ly/IS-fbgroup" rel="nofollow" target="_blank">http://bit.ly/IS-fbgroup</a> Read full transcript at <a href="https://speakersu.com/sl047-how-to-have-your-first-seven-figure-speaker-year-interview-with-jane-atkinson/" rel="nofollow" target="_blank"> https://speakersu.com/sl047-how-to-have-your-first-seven-figure-speaker-year-interview-with-jane-atkinson/</a> #SpeakersLife #ProfessionalSpeaking

SL047: How To Have Your First Seven Figure Speaker Year - Interview with Jane Atkinson

Josh Linkner

SL052: How To Become Speaker Bureau Ready - with Josh Linkner

SL050: The Power Of A Premium Speaker Brand - Interview with Sonja Piontek

In today's episode of The Speakers Life I'm in Singapore where I learned how to make your speeches more relatable to an audience using a powerful phrase. Please SUBSCRIBE ►http://bit.ly/JTme-ytsub ♥️ Your Support Appreciated! If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show. SUBSCRIBE TO THE SHOW Apple: http://bit.ly/TSL-apple Libsyn: http://bit.ly/TSL-libsyn Spotify: http://bit.ly/TSL-spotify Android: http://bit.ly/TSL-android Stitcher: http://bit.ly/TSL-stitcher Resources Mentioned:  Connecting your audience with your story Jim Cathcart The phrase that pays  CTA link: https://speakersu.com/the-speakers-life/ FOLLOW ME: Website: https://speakersu.com LinkedIn: http://bit.ly/JTme-linkedin Instagram: http://bit.ly/JTme-ig Twitter: http://bit.ly/JTme-twitter Facebook Group: http://bit.ly/IS-fbgroup Read full transcript at https://sl046-how-to-make-your-speeches-more-relatable/ Have you ever gone to see a speaker and at the end of that event, you're left asking yourself so what I had lots of things. I saw lots of different stories, lots of examples, but it didn't really feel like it connected with me and my challenges. So I'm here today in Singapore. And the other night I was a talk by Jim Cathcart. Jim Cathcart legendary speaker, I interviewed him recently for international speakers site. And he said something very important that you have to do as a speaker, if you're giving lots of stories and examples and your speeches is important. Every so often you take a pause, and you go, and here's what this means for you. And here's what this means for you. Because sometimes, as speakers, we can get overly kind of caught up in the story. So we get so excited about the story of the example the case study, that we forget to come back to the audience and say, Well, this is what this means to you. This is how this can help us solve your problem or your challenge or help you do something in a better way. So it's a really important thing, just if you're giving lots of examples in a speech in a presentation, always just take a little bit of a Every stop and say, and this is what this means for you. And in describe that, my name is James Taylor. #SpeakersLife #ProfessionalSpeaking

In today's episode of The Speakers Life I'm in Singapore where I learned how to make your speeches more relatable to an audience using a powerful phrase. Please SUBSCRIBE ►<a href="http://bit.ly/JTme-ytsub" rel="nofollow" target="_blank">http://bit.ly/JTme-ytsub</a> ♥️ Your Support Appreciated! If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show. SUBSCRIBE TO THE SHOW Apple: <a href="http://bit.ly/TSL-apple" rel="nofollow" target="_blank">http://bit.ly/TSL-apple</a> Libsyn: <a href="http://bit.ly/TSL-libsyn" rel="nofollow" target="_blank">http://bit.ly/TSL-libsyn</a> Spotify: <a href="http://bit.ly/TSL-spotify" rel="nofollow" target="_blank">http://bit.ly/TSL-spotify</a> Android: <a href="http://bit.ly/TSL-android" rel="nofollow" target="_blank">http://bit.ly/TSL-android</a> Stitcher: <a href="http://bit.ly/TSL-stitcher" rel="nofollow" target="_blank">http://bit.ly/TSL-stitcher</a> Resources Mentioned: <ul> <li>Connecting your audience with your story</li> <li>Jim Cathcart</li> <li>The phrase that pays</li> </ul> CTA link: <a href="https://speakersu.com/the-speakers-life/" rel="nofollow" target="_blank">https://speakersu.com/the-speakers-life/</a> FOLLOW ME: Website: <a href="https://speakersu.com" rel="nofollow" target="_blank">https://speakersu.com</a> LinkedIn: <a href="http://bit.ly/JTme-linkedin" rel="nofollow" target="_blank">http://bit.ly/JTme-linkedin</a> Instagram: <a href="http://bit.ly/JTme-ig" rel="nofollow" target="_blank">http://bit.ly/JTme-ig</a> Twitter: <a href="http://bit.ly/JTme-twitter" rel="nofollow" target="_blank">http://bit.ly/JTme-twitter</a> Facebook Group: <a href="http://bit.ly/IS-fbgroup" rel="nofollow" target="_blank">http://bit.ly/IS-fbgroup</a> Read full transcript at <a href="https://sl046-how-to-make-your-speeches-more-relatable/" rel="nofollow" target="_blank">https://sl046-how-to-make-your-speeches-more-relatable/</a> Have you ever gone to see a speaker and at the end of that event, you're left asking yourself so what I had lots of things. I saw lots of different stories, lots of examples, but it didn't really feel like it connected with me and my challenges. So I'm here today in Singapore. And the other night I was a talk by Jim Cathcart. Jim Cathcart legendary speaker, I interviewed him recently for international speakers site. And he said something very important that you have to do as a speaker, if you're giving lots of stories and examples and your speeches is important. Every so often you take a pause, and you go, and here's what this means for you. And here's what this means for you. Because sometimes, as speakers, we can get overly kind of caught up in the story. So we get so excited about the story of the example the case study, that we forget to come back to the audience and say, Well, this is what this means to you. This is how this can help us solve your problem or your challenge or help you do something in a better way. So it's a really important thing, just if you're giving lots of examples in a speech in a presentation, always just take a little bit of a Every stop and say, and this is what this means for you. And in describe that, my name is James Taylor. #SpeakersLife #ProfessionalSpeaking

SL046: How To Make Your Speeches More Relatable

The Life of A Dubai Expo Keynote Speaker Ever wondered what the life of a keynote speaker is really like? In today's episode of The Speakers Life I take you behind the scenes of 24hrs in the life of a Dubai Expo Keynote Speaker. Ever wondered what the life of a keynote speaker is really like? In today's episode of The Speakers Life I take you behind the scenes of 24hrs in the life of a Dubai Expo Keynote Speaker. This week I was booked to give a keynote speech in Dubai for a banking client on the topic of customer experience, innovation and artificial intelligence. An interesting aspect of speaking in the UAE is each year the government announces a new theme for the year. In 2019 the theme was 'Tolerance' and this year it is '2020: Towards the next 50'. Also each month has it's own theme and February's was 'Innovation'. As a result many of the companies and government ministries hosted events on the topic of 'innovation' and I was approached to speak at a number of these in my role as a creativity and innovation keynote speaker. Meanwhile myself and lots of international keynote speakers have been receiving enquiries to speak at events during the Dubai Expo. Expo 2020 Dubai runs for 179 days and during that time millions of people will travel to the city to see exhibitions and attend conferences and events around the Expo theme of 'Connecting Minds, Creating The Future'. As a keynote speaker it's well worth researching speaking opportunities in Dubai during Expo 2020. Many event organisers and conferences will be looking for both local and international speakers. Enjoy the video. Website: Dubai Expo Please SUBSCRIBE ►http://bit.ly/JTme-ytsub ♥️ Your Support Appreciated! If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show. SUBSCRIBE TO THE SHOW Apple: http://bit.ly/TSL-apple Libsyn: http://bit.ly/TSL-libsyn Spotify: http://bit.ly/TSL-spotify Android: http://bit.ly/TSL-android Stitcher: http://bit.ly/TSL-stitcher CTA link: https://speakersu.com/the-speakers-life/ FOLLOW ME: Website: https://speakersu.com LinkedIn: http://bit.ly/JTme-linkedin Instagram: http://bit.ly/JTme-ig Twitter: http://bit.ly/JTme-twitter Facebook Group: http://bit.ly/IS-fbgroup Read full transcript at  https://speakersu.comsl051-24-hours-in-the-life-of-a-dubai-expo-keynote-speaker/ One of the things I was doing yesterday when I was here in Dubai is I'm asked to take some time out to talk with some one of the speaker bureaus I work with here. I think he's actually one of the benefits of when you travel and speak in different places in the world to try and if you have a bureau that you work within a particular country trying to meet with them, and I can use it for a number of reasons. One is I want to build rapport, especially with the sales agents, not just the owner of the Bureau, but also the people that are on the front line, making those recommendations to their client. I want to really build a good relationship with them so they can understand why speak about what value I add to clients. But the other good reason to always kind of meet in person with bureaus is to take the temperature of what is hot just now in the market, what their clients are asking for more. So for example, here in the UAE each year has a different theme last year, the world Around tolerance. So if I be a speaker, he is one speaker, he would probably be looking to maybe tweak my speech to think about how that relates to tolerance as a topic. Also here, this particular every in the UAE, every month has its own theme as well something that the government decide. And this month in the month of February is I'm filling in this is innovation. Now, if you're an innovation speaker, this is fantastic. You surely been speaking lots in Dubai, because February is the month of innovation, all companies will looking to bring in speakers, coaches consultants around and train is around innovation. So this is publicly available, go online, find out what the themes are, over the next few months in maybe a country like the UAE and then think about how you could pitch clients or bureaus related to your top topic and that particular thing. But one of the things that they were saying yesterday, my conversation with, with the Bureau's is something that getting asked a lot more for is topics around wellbeing and happiness. This is something that getting asked more and more about. And that's written for a number of reasons really. One of them is because as a market becomes, this isn't really a fight to the best people in a company, and they want to make your employees as happy as possible. So, thinking about well being and the quality of well being is very important. The other reason is, I was having a conversation yesterday, my podcast with a guest who coaches some of the world's top leaders from the biggest companies in the world. And I was asking what were the differences in the challenges between maybe previous generations and the generations of the new leaders coming through today? And I think Bill was and then this person I was speaking to and Bill was telling me that a big change is previous generations. leaders, they kind of segmented up their life and they can made the deal with themselves that they would work really hard. And that might mean not spending as much time with their families. So they will not be relegated their families but they put work very much at the forefront of their lives. Today's leaders, young leaders coming in, don't think in quite that same way. They really want that kind of quality of life. They value things like their well being their the ability to spend time with their their families to get that kind of balance in their life as well. So that Think about that. How does that relate to the topic that you speak on? Is there some way that you can maybe tweak your presentation to be able to pitch with certain types of audiences to go and speak to move this new generation of leaders coming through, talking about how well being how happiness relates to your topic, so these are just a few ideas is one of these. I love to Traveling as you get to pick up new thoughts and I'm on the flight going home will be thinking about that for myself my own speaking career. #SpeakersLife #ProfessionalSpeaking

The Life of A Dubai Expo Keynote Speaker Ever wondered what the life of a keynote speaker is really like? In today's episode of The Speakers Life I take you behind the scenes of 24hrs in the life of a Dubai Expo Keynote Speaker. Ever wondered what the life of a keynote speaker is really like? In today's episode of The Speakers Life I take you behind the scenes of 24hrs in the life of a Dubai Expo Keynote Speaker. This week I was booked to give a keynote speech in Dubai for a banking client on the topic of customer experience, innovation and artificial intelligence. An interesting aspect of speaking in the UAE is each year the government announces a new theme for the year. In 2019 the theme was 'Tolerance' and this year it is '2020: Towards the next 50'. Also each month has it's own theme and February's was 'Innovation'. As a result many of the companies and government ministries hosted events on the topic of 'innovation' and I was approached to speak at a number of these in my role as a creativity and innovation keynote speaker. Meanwhile myself and lots of international keynote speakers have been receiving enquiries to speak at events during the Dubai Expo. Expo 2020 Dubai runs for 179 days and during that time millions of people will travel to the city to see exhibitions and attend conferences and events around the Expo theme of 'Connecting Minds, Creating The Future'. As a keynote speaker it's well worth researching speaking opportunities in Dubai during Expo 2020. Many event organisers and conferences will be looking for both local and international speakers. Enjoy the video. Website: Dubai Expo Please SUBSCRIBE ►<a href="http://bit.ly/JTme-ytsub" rel="nofollow" target="_blank">http://bit.ly/JTme-ytsub</a> ♥️ Your Support Appreciated! If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show. SUBSCRIBE TO THE SHOW Apple: <a href="http://bit.ly/TSL-apple" rel="nofollow" target="_blank">http://bit.ly/TSL-apple</a> Libsyn: <a href="http://bit.ly/TSL-libsyn" rel="nofollow" target="_blank">http://bit.ly/TSL-libsyn</a> Spotify: <a href="http://bit.ly/TSL-spotify" rel="nofollow" target="_blank">http://bit.ly/TSL-spotify</a> Android: <a href="http://bit.ly/TSL-android" rel="nofollow" target="_blank">http://bit.ly/TSL-android</a> Stitcher: <a href="http://bit.ly/TSL-stitcher" rel="nofollow" target="_blank">http://bit.ly/TSL-stitcher</a> CTA link: <a href="https://speakersu.com/the-speakers-life/" rel="nofollow" target="_blank">https://speakersu.com/the-speakers-life/</a> FOLLOW ME: Website: <a href="https://speakersu.com" rel="nofollow" target="_blank">https://speakersu.com</a> LinkedIn: <a href="http://bit.ly/JTme-linkedin" rel="nofollow" target="_blank">http://bit.ly/JTme-linkedin</a> Instagram: <a href="http://bit.ly/JTme-ig" rel="nofollow" target="_blank">http://bit.ly/JTme-ig</a> Twitter: <a href="http://bit.ly/JTme-twitter" rel="nofollow" target="_blank">http://bit.ly/JTme-twitter</a> Facebook Group: <a href="http://bit.ly/IS-fbgroup" rel="nofollow" target="_blank">http://bit.ly/IS-fbgroup</a> Read full transcript at <a href="https://speakersu.comsl051-24-hours-in-the-life-of-a-dubai-expo-keynote-speaker/" rel="nofollow" target="_blank"> https://speakersu.comsl051-24-hours-in-the-life-of-a-dubai-expo-keynote-speaker/</a> One of the things I was doing yesterday when I was here in Dubai is I'm asked to take some time out to talk with some one of the speaker bureaus I work with here. I think he's actually one of the benefits of when you travel and speak in different places in the world to try and if you have a bureau that you work within a particular country trying to meet with them, and I can use it for a number of reasons. One is I want to build rapport, especially with the sales agents, not just the owner of the Bureau, but also the people that are on the front line, making those recommendations to their client. I want to really build a good relationship with them so they can understand why speak about what value I add to clients. But the other good reason to always kind of meet in person with bureaus is to take the temperature of what is hot just now in the market, what their clients are asking for more. So for example, here in the UAE each year has a different theme last year, the world Around tolerance. So if I be a speaker, he is one speaker, he would probably be looking to maybe tweak my speech to think about how that relates to tolerance as a topic. Also here, this particular every in the UAE, every month has its own theme as well something that the government decide. And this month in the month of February is I'm filling in this is innovation. Now, if you're an innovation speaker, this is fantastic. You surely been speaking lots in Dubai, because February is the month of innovation, all companies will looking to bring in speakers, coaches consultants around and train is around innovation. So this is publicly available, go online, find out what the themes are, over the next few months in maybe a country like the UAE and then think about how you could pitch clients or bureaus related to your top topic and that particular thing. But one of the things that they were saying yesterday, my conversation with, with the Bureau's is something that getting asked a lot more for is topics around wellbeing and happiness. This is something that getting asked more and more about. And that's written for a number of reasons really. One of them is because as a market becomes, this isn't really a fight to the best people in a company, and they want to make your employees as happy as possible. So, thinking about well being and the quality of well being is very important. The other reason is, I was having a conversation yesterday, my podcast with a guest who coaches some of the world's top leaders from the biggest companies in the world. And I was asking what were the differences in the challenges between maybe previous generations and the generations of the new leaders coming through today? And I think Bill was and then this person I was speaking to and Bill was telling me that a big change is previous generations. leaders, they kind of segmented up their life and they can made the deal with themselves that they would work really hard. And that might mean not spending as much time with their families. So they will not be relegated their families but they put work very much at the forefront of their lives. Today's leaders, young leaders coming in, don't think in quite that same way. They really want that kind of quality of life. They value things like their well being their the ability to spend time with their their families to get that kind of balance in their life as well. So that Think about that. How does that relate to the topic that you speak on? Is there some way that you can maybe tweak your presentation to be able to pitch with certain types of audiences to go and speak to move this new generation of leaders coming through, talking about how well being how happiness relates to your topic, so these are just a few ideas is one of these. I love to Traveling as you get to pick up new thoughts and I'm on the flight going home will be thinking about that for myself my own speaking career. #SpeakersLife #ProfessionalSpeaking

SL051: 24 Hours In The Life Of A Dubai Expo Keynote Speaker

Today I'm speaking in Bangkok, Thailand but before I go onstage Alison Burns and I wanted to show you how to warm up your voice before you give a speech. Please SUBSCRIBE ►http://bit.ly/JTme-ytsub ♥️ Your Support Appreciated! If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show. SUBSCRIBE TO THE SHOW Apple: http://bit.ly/TSL-apple Libsyn: http://bit.ly/TSL-libsyn Spotify: http://bit.ly/TSL-spotify Android: http://bit.ly/TSL-android Stitcher: http://bit.ly/TSL-stitcher Resources Mentioned:  Lip trills Bubbles Speech articulators  CTA link: https://speakersu.com/the-speakers-life/ FOLLOW ME: Website: https://speakersu.com LinkedIn: http://bit.ly/JTme-linkedin Instagram: http://bit.ly/JTme-ig Twitter: http://bit.ly/JTme-twitter Facebook Group: http://bit.ly/IS-fbgroup Read full transcript at  https://sl045-how-to-warm-up-your-voice-before-you-give-a-speech/ Hey, it's James Taylor, a keynote speaker on creativity, innovation and artificial intelligence. And today, we're here in Bangkok, Thailand. I'm actually about to go on stage. I'm speaking for 200 people here as at M Academy. And I'm going to be talking about creativity and artificial intelligence. But I'm sitting in the green room just now here with Alison, my wife, who is also a fantastic vocal coach, and she's having me run through my vocal exercises. Just now to tell tell us about some of the vocal exercises that you have me do before you go onstage? Well, your first vocal warmup is to get some moisture on your vocal cords and, and to get rid of the gluck as I call it. It’s the mucus that's been building up so you want to get that clear to see what to do some soft descending hums. Always use a descending because descending is much kinder on your vocal cords. They You want to take some do some lip trills. A lip bubbles as well. Is weakening up all those articulators and I get your breath management. It's not the breath control because you just want to just let your breathing your breathing happen to happen normally, but you want to have a little bit of breathe management. will accept that do for a second. And when you get when you told me is just to get your mouth moving. Tick Tock Tick Tock Tick Tock Tick, tock tick, tock, tick, tock, tick, tick, tick, tock, tick tock, and then what was the other one, the tip of the tongue and the teeth and the lips, the tip of the tongue and the teeth and the little lips, the tip of the tongue and the teeth and the lips, get your mouth moving. So I'm going to be going on stage in a few moments time. Thank you awesome for giving me that all will help me that good little vocal warm up on stage. We have a great audience here today different companies all across Thailand, Southeast Asia. It's gonna be a lot of fun. #SpeakersLife #ProfessionalSpeaking

Today I'm speaking in Bangkok, Thailand but before I go onstage Alison Burns and I wanted to show you how to warm up your voice before you give a speech. Please SUBSCRIBE ►<a href="http://bit.ly/JTme-ytsub" rel="nofollow" target="_blank">http://bit.ly/JTme-ytsub</a> ♥️ Your Support Appreciated! If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show. SUBSCRIBE TO THE SHOW Apple: <a href="http://bit.ly/TSL-apple" rel="nofollow" target="_blank">http://bit.ly/TSL-apple</a> Libsyn: <a href="http://bit.ly/TSL-libsyn" rel="nofollow" target="_blank">http://bit.ly/TSL-libsyn</a> Spotify: <a href="http://bit.ly/TSL-spotify" rel="nofollow" target="_blank">http://bit.ly/TSL-spotify</a> Android: <a href="http://bit.ly/TSL-android" rel="nofollow" target="_blank">http://bit.ly/TSL-android</a> Stitcher: <a href="http://bit.ly/TSL-stitcher" rel="nofollow" target="_blank">http://bit.ly/TSL-stitcher</a> Resources Mentioned: <ul> <li>Lip trills</li> <li>Bubbles</li> <li>Speech articulators</li> </ul> CTA link: <a href="https://speakersu.com/the-speakers-life/" rel="nofollow" target="_blank">https://speakersu.com/the-speakers-life/</a> FOLLOW ME: Website: <a href="https://speakersu.com" rel="nofollow" target="_blank">https://speakersu.com</a> LinkedIn: <a href="http://bit.ly/JTme-linkedin" rel="nofollow" target="_blank">http://bit.ly/JTme-linkedin</a> Instagram: <a href="http://bit.ly/JTme-ig" rel="nofollow" target="_blank">http://bit.ly/JTme-ig</a> Twitter: <a href="http://bit.ly/JTme-twitter" rel="nofollow" target="_blank">http://bit.ly/JTme-twitter</a> Facebook Group: <a href="http://bit.ly/IS-fbgroup" rel="nofollow" target="_blank">http://bit.ly/IS-fbgroup</a> Read full transcript at <a href="https://sl045-how-to-warm-up-your-voice-before-you-give-a-speech/" rel="nofollow" target="_blank"> https://sl045-how-to-warm-up-your-voice-before-you-give-a-speech/</a> Hey, it's James Taylor, a keynote speaker on creativity, innovation and artificial intelligence. And today, we're here in Bangkok, Thailand. I'm actually about to go on stage. I'm speaking for 200 people here as at M Academy. And I'm going to be talking about creativity and artificial intelligence. But I'm sitting in the green room just now here with Alison, my wife, who is also a fantastic vocal coach, and she's having me run through my vocal exercises. Just now to tell tell us about some of the vocal exercises that you have me do before you go onstage? Well, your first vocal warmup is to get some moisture on your vocal cords and, and to get rid of the gluck as I call it. It’s the mucus that's been building up so you want to get that clear to see what to do some soft descending hums. Always use a descending because descending is much kinder on your vocal cords. They You want to take some do some lip trills. A lip bubbles as well. Is weakening up all those articulators and I get your breath management. It's not the breath control because you just want to just let your breathing your breathing happen to happen normally, but you want to have a little bit of breathe management. will accept that do for a second. And when you get when you told me is just to get your mouth moving. Tick Tock Tick Tock Tick Tock Tick, tock tick, tock, tick, tock, tick, tick, tick, tock, tick tock, and then what was the other one, the tip of the tongue and the teeth and the lips, the tip of the tongue and the teeth and the little lips, the tip of the tongue and the teeth and the lips, get your mouth moving. So I'm going to be going on stage in a few moments time. Thank you awesome for giving me that all will help me that good little vocal warm up on stage. We have a great audience here today different companies all across Thailand, Southeast Asia. It's gonna be a lot of fun. #SpeakersLife #ProfessionalSpeaking

SL045: How To Warm Up Your Voice Before You Give A Speech

In today's episode I discuss the Coronavirus impact on the speaking business. If you ask any professional speaker who has been in this business for a while and they’ll tell you stories of what it’s like when the economy crashes and suddenly all the speaking gigs dry up. It happened in the USA in 2001 and 2008, in Asia in 1997, and it could happen again with Coronavirus. So how do you ensure that your speaking career can survive when the economy takes a tumble? How can you survive a crash in the speaking business? One way is by becoming what I call an ‘All Weather Keynote Speaker’. Please SUBSCRIBE ►http://bit.ly/JTme-ytsub ♥️ Your Support Appreciated! If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show. SUBSCRIBE TO THE SHOW Apple: http://bit.ly/TSL-apple Libsyn: http://bit.ly/TSL-libsyn Spotify: http://bit.ly/TSL-spotify Android: http://bit.ly/TSL-android Stitcher: http://bit.ly/TSL-stitcher CTA link: https://speakersu.com/the-speakers-life/ FOLLOW ME: Website: https://speakersu.com LinkedIn: http://bit.ly/JTme-linkedin Instagram: http://bit.ly/JTme-ig Twitter: http://bit.ly/JTme-twitter Facebook Group: http://bit.ly/IS-fbgroup Read full transcript at  https://speakersu.com/sl048-coronavirus-impact-on-the-speaking-business/ In today's episode I discuss the Coronavirus impact on the speaking business. If you ask any professional speaker who has been in this business for a while and they’ll tell you stories of what it’s like when the economy crashes and suddenly all the speaking gigs dry up. It happened in the USA in 2001 and 2008, in Asia in 1997, and it could happen again with Coronavirus. So how do you ensure that your speaking career can survive when the economy takes a tumble? How can you survive a crash in the speaking business? One way is by becoming what I call an ‘All Weather Keynote Speaker’. In building my own speaking career I wanted to ensure that it could weather any economic season. It was about avoiding the feast to famine that too many speakers experience. To do this I borrowed an idea I first discovered while studying financial strategy for my MBA. It’s called the ‘All Weather Portfolio’. That strategy was devised by legendary investor Ray Dalio. Dalio is the founder of Bridgewater Associates, the world’s biggest hedge fund with $190billion under management. He has personally given over $750million to philanthropic causes. Dalio first described his ‘All Weather Portfolio’, a diversified asset mix of investments, in Tony Robbins’ book ‘MONEY Masters the Game: 7 Simple Steps to Financial Freedom’ and more recently in his own book called ‘Principles’. Here’s how the ‘All Weather Portfolio’ works and then I’ll describe how it can be applied to building a speaking career that can survive and thrive during any economic climate. This is what the ‘All Weather Portfolio’ looks like as it relates to investing. It is designed to weather any financial season from bull market to bear market, recession to the booming economy we have today. The asset allocation of this investment portfolio is as follows: 40% long-term bonds 30% stocks 15% intermediate-term bonds 7.5% gold 7.5% commodities You’ll notice three things about this portfolio: It minimizes risk by holding a low amount of stocks as they have higher volatility. It has a large amount of ‘boring bonds’ what counter the risk of stocks and looks to the long term. It does have a certain amount of highly volatile assets like gold and commodities as they do well during periods of high inflation. OK James, so what does this have to do with the speaking business? Well if you think about it, most professional speakers make the majority of their income from the relatively high risk, high reward activity of giving keynote speeches. A good keynote speaker might earn $30,000 per speech and give 50-100 speeches a year but when an economy crashes two things happen. Firstly companies try to save cash by reducing the number of events, conferences and exhibitions they organize. Secondly that great speaker they previously could make $20k for a speech now has to accept $5k. Classic supply and demand and lots of speakers which plenty of blank white space on their calendars. It’s usually at times like these that speakers have to suddenly figure out how to generate new revenue streams from online courses, continuity and membership programs, books, consulting and coaching. Online courses, continuity programs and books are all medium to long term plays as they take a while to create and start producing income. Consulting and coaching can generate cash quickly but like speaking can alternate from feast to famine. So what should a smart speaker do? One strategy I’ve been experimenting with is to think of your time like Ray Dalio thinks about money. This means allocating your time over a range of activities which have different levels of risks, rewards and timelines. If you are a classic speaker, author, coach then how you allocate your time might look something like this:  40% Continuity Programs (the equivalent of long-term, low-risk bonds) 30% Speaking (the equivalent of high risk stocks) 15% Products (books and online courses are the equivalent of intermediate-term bonds) 7.5% Consulting &amp; Coaching (the equivalent of highly volatile but often profitable gold) 7.5% Other (joint ventures and highly experimental projects are similar to commodities) Now let’s imagine if you looked to build revenue streams from all five of these categories (continuity, speaking, products, consulting &amp; coaching, other). When the economy is booming, like it is in the US just now, then you are reaping the rewards for plentiful and highly-paid speaking engagements while at the same time taking that cash and investing it in your long-term, lower-risk categories such as building your membership program or creating that online course. Then when the economy crashes, as it will inevitably do, you can keep your speaking fees high because you have enough income being generated from continuity programs, royalties and other product sales. Basically the time to fix the roof is when the sun is shining! I recognize that what I just described is not particularly glamorous. It is however strategic and intended for those speakers who want to have a long-term career and be able to make decisions from a position of power and strength. So here is what you can you do next to become an ‘All Weather Keynote Speaker’: Start investing time in building a membership, continuity or subscription program. It could be a $50 a month continuity program like Michael Hyatt’s Platform University or a higher priced one like James Schramko’s $2000 a year ‘SuperFastBusiness Membership’. Commit to writing every day and publishing at least one book per year. Think of your book as a type of retirement account where you consistently add intellectual property to and then at a certain point start withdrawing cash from. Automate the marketing and selling of your speaking programs so you can be more efficient with your time because time is money. That’s what my team and I teach to professional speakers. #SpeakersLife #ProfessionalSpeaking

In today's episode I discuss the Coronavirus impact on the speaking business. If you ask any professional speaker who has been in this business for a while and they’ll tell you stories of what it’s like when the economy crashes and suddenly all the speaking gigs dry up. It happened in the USA in 2001 and 2008, in Asia in 1997, and it could happen again with Coronavirus. So how do you ensure that your speaking career can survive when the economy takes a tumble? How can you survive a crash in the speaking business? One way is by becoming what I call an ‘All Weather Keynote Speaker’. Please SUBSCRIBE ►<a href="http://bit.ly/JTme-ytsub" rel="nofollow" target="_blank">http://bit.ly/JTme-ytsub</a> ♥️ Your Support Appreciated! If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show. SUBSCRIBE TO THE SHOW Apple: <a href="http://bit.ly/TSL-apple" rel="nofollow" target="_blank">http://bit.ly/TSL-apple</a> Libsyn: <a href="http://bit.ly/TSL-libsyn" rel="nofollow" target="_blank">http://bit.ly/TSL-libsyn</a> Spotify: <a href="http://bit.ly/TSL-spotify" rel="nofollow" target="_blank">http://bit.ly/TSL-spotify</a> Android: <a href="http://bit.ly/TSL-android" rel="nofollow" target="_blank">http://bit.ly/TSL-android</a> Stitcher: <a href="http://bit.ly/TSL-stitcher" rel="nofollow" target="_blank">http://bit.ly/TSL-stitcher</a> CTA link: <a href="https://speakersu.com/the-speakers-life/" rel="nofollow" target="_blank">https://speakersu.com/the-speakers-life/</a> FOLLOW ME: Website: <a href="https://speakersu.com" rel="nofollow" target="_blank">https://speakersu.com</a> LinkedIn: <a href="http://bit.ly/JTme-linkedin" rel="nofollow" target="_blank">http://bit.ly/JTme-linkedin</a> Instagram: <a href="http://bit.ly/JTme-ig" rel="nofollow" target="_blank">http://bit.ly/JTme-ig</a> Twitter: <a href="http://bit.ly/JTme-twitter" rel="nofollow" target="_blank">http://bit.ly/JTme-twitter</a> Facebook Group: <a href="http://bit.ly/IS-fbgroup" rel="nofollow" target="_blank">http://bit.ly/IS-fbgroup</a> Read full transcript at <a href="https://speakersu.com/sl048-coronavirus-impact-on-the-speaking-business/" rel="nofollow" target="_blank"> https://speakersu.com/sl048-coronavirus-impact-on-the-speaking-business/</a> In today's episode I discuss the Coronavirus impact on the speaking business. If you ask any professional speaker who has been in this business for a while and they’ll tell you stories of what it’s like when the economy crashes and suddenly all the speaking gigs dry up. It happened in the USA in 2001 and 2008, in Asia in 1997, and it could happen again with Coronavirus. So how do you ensure that your speaking career can survive when the economy takes a tumble? How can you survive a crash in the speaking business? One way is by becoming what I call an ‘All Weather Keynote Speaker’. In building my own speaking career I wanted to ensure that it could weather any economic season. It was about avoiding the feast to famine that too many speakers experience. To do this I borrowed an idea I first discovered while studying financial strategy for my MBA. It’s called the ‘All Weather Portfolio’. That strategy was devised by legendary investor Ray Dalio. Dalio is the founder of Bridgewater Associates, the world’s biggest hedge fund with $190billion under management. He has personally given over $750million to philanthropic causes. Dalio first described his ‘All Weather Portfolio’, a diversified asset mix of investments, in Tony Robbins’ book ‘MONEY Masters the Game: 7 Simple Steps to Financial Freedom’ and more recently in his own book called ‘Principles’. Here’s how the ‘All Weather Portfolio’ works and then I’ll describe how it can be applied to building a speaking career that can survive and thrive during any economic climate. This is what the ‘All Weather Portfolio’ looks like as it relates to investing. It is designed to weather any financial season from bull market to bear market, recession to the booming economy we have today. The asset allocation of this investment portfolio is as follows: 40% long-term bonds 30% stocks 15% intermediate-term bonds 7.5% gold 7.5% commodities You’ll notice three things about this portfolio: It minimizes risk by holding a low amount of stocks as they have higher volatility. It has a large amount of ‘boring bonds’ what counter the risk of stocks and looks to the long term. It does have a certain amount of highly volatile assets like gold and commodities as they do well during periods of high inflation. OK James, so what does this have to do with the speaking business? Well if you think about it, most professional speakers make the majority of their income from the relatively high risk, high reward activity of giving keynote speeches. A good keynote speaker might earn $30,000 per speech and give 50-100 speeches a year but when an economy crashes two things happen. Firstly companies try to save cash by reducing the number of events, conferences and exhibitions they organize. Secondly that great speaker they previously could make $20k for a speech now has to accept $5k. Classic supply and demand and lots of speakers which plenty of blank white space on their calendars. It’s usually at times like these that speakers have to suddenly figure out how to generate new revenue streams from online courses, continuity and membership programs, books, consulting and coaching. Online courses, continuity programs and books are all medium to long term plays as they take a while to create and start producing income. Consulting and coaching can generate cash quickly but like speaking can alternate from feast to famine. So what should a smart speaker do? One strategy I’ve been experimenting with is to think of your time like Ray Dalio thinks about money. This means allocating your time over a range of activities which have different levels of risks, rewards and timelines. If you are a classic speaker, author, coach then how you allocate your time might look something like this: 40% Continuity Programs (the equivalent of long-term, low-risk bonds) 30% Speaking (the equivalent of high risk stocks) 15% Products (books and online courses are the equivalent of intermediate-term bonds) 7.5% Consulting &amp; Coaching (the equivalent of highly volatile but often profitable gold) 7.5% Other (joint ventures and highly experimental projects are similar to commodities) Now let’s imagine if you looked to build revenue streams from all five of these categories (continuity, speaking, products, consulting &amp; coaching, other). When the economy is booming, like it is in the US just now, then you are reaping the rewards for plentiful and highly-paid speaking engagements while at the same time taking that cash and investing it in your long-term, lower-risk categories such as building your membership program or creating that online course. Then when the economy crashes, as it will inevitably do, you can keep your speaking fees high because you have enough income being generated from continuity programs, royalties and other product sales. Basically the time to fix the roof is when the sun is shining! I recognize that what I just described is not particularly glamorous. It is however strategic and intended for those speakers who want to have a long-term career and be able to make decisions from a position of power and strength. So here is what you can you do next to become an ‘All Weather Keynote Speaker’: Start investing time in building a membership, continuity or subscription program. It could be a $50 a month continuity program like Michael Hyatt’s Platform University or a higher priced one like James Schramko’s $2000 a year ‘SuperFastBusiness Membership’. Commit to writing every day and publishing at least one book per year. Think of your book as a type of retirement account where you consistently add intellectual property to and then at a certain point start withdrawing cash from. Automate the marketing and selling of your speaking programs so you can be more efficient with your time because time is money. That’s what my team and I teach to professional speakers. #SpeakersLife #ProfessionalSpeaking

SL048: Coronavirus Impact On The Speaking Business

Today I'm in Chapel Hill, North Carolina USA and something happened today which reminded me why as speakers we have to use both incremental innovation and transformational innovation to grow our speaking businesses. Please SUBSCRIBE ►http://bit.ly/JTme-ytsub ♥️ Your Support Appreciated! If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show. SUBSCRIBE TO THE SHOW Apple: http://bit.ly/TSL-apple Libsyn: http://bit.ly/TSL-libsyn Spotify: http://bit.ly/TSL-spotify Android: http://bit.ly/TSL-android Stitcher: http://bit.ly/TSL-stitcher Resources Mentioned:  Incremental Innovation Transformational Innovation Goal Setting Going To The Next Level In Speaking  CTA link: https://speakersu.com/the-speakers-life/ FOLLOW ME: Website: https://speakersu.com LinkedIn: http://bit.ly/JTme-linkedin Instagram: http://bit.ly/JTme-ig Twitter: http://bit.ly/JTme-twitter Facebook Group: http://bit.ly/IS-fbgroup Read full transcript at https://sl044-how-to-transform-your-speaking-career-in-2020/ Today I'm in Chapel Hill, North Carolina. And we're actually in a interesting area. This is called the Research Triangle, Raleigh, Durham and Chapel Hill has a lot of research companies are big companies, especially in biotechnology technology. And something I was talking to someone today we were talking about the different types of innovation. And, you know, a lot of companies and also a lot of like speakers, we focus on the kind of incremental and incremental innovation. So for example, trying to get, you know, increase the number of daily inquiries that we receive, or increasing number of pitches we're doing every day by a little bit more. And that's all great. That's all part of what you have to do. However, sometimes it what actually is required is more transformational innovation. And that requires actually asking a lot of questions. No, they say, I think Tony Robbins said the quality of Your life is the quality of the questions that you ask the rights of all tasks that judge your process by the quality by that by the questions, not their answers. And so if you really want to create those big seismic changes in your speaking career, there's transformational changes, to really step things up. And in a big, big way, it does require asking some more fundamental questions. And certainly, really thinking a little bit more kind of strategically as well. So there's definitely a place for incremental innovation, which is, you know, doing all those individual things. Sometimes it's called that the value chain, improving the value chain or efficient marketing know and improving the funnel, your marketing and sales funnel. And that's really important. But often, it's actually really important to do some of the bigger incremental innovation and asking those bigger questions so others may have questions for you. Big Questions could be around am I speaking in the right territory? am I working with the right partners? The right speaker bureaus? Is my topic that I'm speaking on, do I need to maybe switch up the angle? I'm coming on my topic, so it makes it a little bit more relevant. Where is the speaking industry going to be in the next five years? How do I change? We've got a lot of change in terms of online and offline asking some of those bigger questions will have a more profound effect on your speaking business, and it certainly has a more profound effect on the kind of transformational side of what you do. So my name is James Taylor, here in Chapel Hill, North Carolina. Thanks for watching. #SpeakersLife #ProfessionalSpeaking

Today I'm in Chapel Hill, North Carolina USA and something happened today which reminded me why as speakers we have to use both incremental innovation and transformational innovation to grow our speaking businesses. Please SUBSCRIBE ►<a href="http://bit.ly/JTme-ytsub" rel="nofollow" target="_blank">http://bit.ly/JTme-ytsub</a> ♥️ Your Support Appreciated! If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show. SUBSCRIBE TO THE SHOW Apple: <a href="http://bit.ly/TSL-apple" rel="nofollow" target="_blank">http://bit.ly/TSL-apple</a> Libsyn: <a href="http://bit.ly/TSL-libsyn" rel="nofollow" target="_blank">http://bit.ly/TSL-libsyn</a> Spotify: <a href="http://bit.ly/TSL-spotify" rel="nofollow" target="_blank">http://bit.ly/TSL-spotify</a> Android: <a href="http://bit.ly/TSL-android" rel="nofollow" target="_blank">http://bit.ly/TSL-android</a> Stitcher: <a href="http://bit.ly/TSL-stitcher" rel="nofollow" target="_blank">http://bit.ly/TSL-stitcher</a> Resources Mentioned: <ul> <li>Incremental Innovation</li> <li>Transformational Innovation</li> <li>Goal Setting</li> <li>Going To The Next Level In Speaking</li> </ul> CTA link: <a href="https://speakersu.com/the-speakers-life/" rel="nofollow" target="_blank">https://speakersu.com/the-speakers-life/</a> FOLLOW ME: Website: <a href="https://speakersu.com" rel="nofollow" target="_blank">https://speakersu.com</a> LinkedIn: <a href="http://bit.ly/JTme-linkedin" rel="nofollow" target="_blank">http://bit.ly/JTme-linkedin</a> Instagram: <a href="http://bit.ly/JTme-ig" rel="nofollow" target="_blank">http://bit.ly/JTme-ig</a> Twitter: <a href="http://bit.ly/JTme-twitter" rel="nofollow" target="_blank">http://bit.ly/JTme-twitter</a> Facebook Group: <a href="http://bit.ly/IS-fbgroup" rel="nofollow" target="_blank">http://bit.ly/IS-fbgroup</a> Read full transcript at <a href="https://sl044-how-to-transform-your-speaking-career-in-2020/" rel="nofollow" target="_blank">https://sl044-how-to-transform-your-speaking-career-in-2020/</a> Today I'm in Chapel Hill, North Carolina. And we're actually in a interesting area. This is called the Research Triangle, Raleigh, Durham and Chapel Hill has a lot of research companies are big companies, especially in biotechnology technology. And something I was talking to someone today we were talking about the different types of innovation. And, you know, a lot of companies and also a lot of like speakers, we focus on the kind of incremental and incremental innovation. So for example, trying to get, you know, increase the number of daily inquiries that we receive, or increasing number of pitches we're doing every day by a little bit more. And that's all great. That's all part of what you have to do. However, sometimes it what actually is required is more transformational innovation. And that requires actually asking a lot of questions. No, they say, I think Tony Robbins said the quality of Your life is the quality of the questions that you ask the rights of all tasks that judge your process by the quality by that by the questions, not their answers. And so if you really want to create those big seismic changes in your speaking career, there's transformational changes, to really step things up. And in a big, big way, it does require asking some more fundamental questions. And certainly, really thinking a little bit more kind of strategically as well. So there's definitely a place for incremental innovation, which is, you know, doing all those individual things. Sometimes it's called that the value chain, improving the value chain or efficient marketing know and improving the funnel, your marketing and sales funnel. And that's really important. But often, it's actually really important to do some of the bigger incremental innovation and asking those bigger questions so others may have questions for you. Big Questions could be around am I speaking in the right territory? am I working with the right partners? The right speaker bureaus? Is my topic that I'm speaking on, do I need to maybe switch up the angle? I'm coming on my topic, so it makes it a little bit more relevant. Where is the speaking industry going to be in the next five years? How do I change? We've got a lot of change in terms of online and offline asking some of those bigger questions will have a more profound effect on your speaking business, and it certainly has a more profound effect on the kind of transformational side of what you do. So my name is James Taylor, here in Chapel Hill, North Carolina. Thanks for watching. #SpeakersLife #ProfessionalSpeaking

SL044: How To Transform Your Speaking Career In 2020

In today's episode of The Speakers Life I share insights into the six elements that all great speaker websites should have. The Right Domain Name The Right Video The Right Button The Right Photography The Right Speech The Right Testimonials Please SUBSCRIBE ►http://bit.ly/JTme-ytsub ♥️ Your Support Appreciated! If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show. SUBSCRIBE TO THE SHOW Apple: http://bit.ly/TSL-apple Libsyn: http://bit.ly/TSL-libsyn Spotify: http://bit.ly/TSL-spotify Android: http://bit.ly/TSL-android Stitcher: http://bit.ly/TSL-stitcher CTA link: https://speakersu.com/the-speakers-life/ FOLLOW ME: Website: https://speakersu.com LinkedIn: http://bit.ly/JTme-linkedin Instagram: http://bit.ly/JTme-ig Twitter: http://bit.ly/JTme-twitter Facebook Group: http://bit.ly/IS-fbgroup Read full transcript at https://speakersu.com/sl049-great-speaker-websites-the-six-elements/ #SpeakersLife #ProfessionalSpeaking Artificial Intelligence Generated Transcript  Below is a machine-generated transcript and therefore the transcript may contain errors. This is James Taylor and you're listening to the Speaker's Life. In today's episode, I thought I would talk about the six elements of a great speaker website, those elements that you always want to have on your speaker website. Now, this is an area that's fraught with difficulty different speakers have different perspectives on what you should be putting on your website. This is my perspective, from having worked with hundreds of different speakers coaching different speakers. And also having looked at hundreds of speaker websites and finding it some of those common components and some of those things that really make a speaker website stand out. Because when we have new members that come in to speak as you who are just starting on their journey of speakers, one of the first questions they asked about is James, what should we be putting on on the speaker website? Which components do we need to have? What domain name should it be on? So here's how I tend to think about websites more generally, and then we'll get into speaker websites specifically. So someone like Donald Miller, who wrote a great book called The story brand, talked about something called the grunt test. And this kind of goes back to our human brains, the brain uses use a huge amount of energy, it uses about 1500 calories a day, just to keep walking. So it's a huge energy suck that the brain. Now one of the things that our brain and our body's always looking to do is to try and find ways to reduce that energy reduce that calorific burn of our brain. And one way does that is when it spots patterns, it goes up. That's what that is. This is why I need to do it. So when it spots a snake that's going to coming out through the grass immediately knows what to do, it doesn't have to think too difficult. And this reduces the burn rate of the calories in our brain. So we call this when it comes to websites that we call it the grunt test, being able to make decisions very quickly because you recognize where pattern is showing up previously. So when it comes to looking at websites, someone will make a decision on your website, what it means and what they should do, if or whether they should just go away with seconds. And sometimes it's even milliseconds. So it really is important that you have a couple of things in place right from the get go. So even when I look at your website from two meters away, I can almost know instinctively, this is the button that you want me to press. This is what you do, this is what you're about. So these are the six elements that I believe that every speaker website should have. The first one, let's talk about the actual domain name itself. Now you can, if it's available, get your name.com that's you could argue is the ideal. In my case, James Taylor, James taylor.com wasn't available. There's another James Taylor out there, musician. So I was able to get James taylor.me I could have always got James taylor.org. So that's fine. Now there's a there's some downsides to this. If you have a very common name, which like mine, James Taylor in the West is very quite common name, or if your name is difficult to pronounce if I was to shout your name across a crowded bar with the other person. I'm shouting it to believe We have to understand why said and be able to write it down with the correct spelling. If not, then you might want to think about not using your name for your domain, you may want to use the topic that you're known for, for example, that are innovation speaker if you were a.com if you're a speaker, but innovation, or your key phrase, your keyword phrase that you built and you build everything around. So we think of someone like Simon Sinek I don't think Simon Sinek has Simon site.com you might have Simon settings, but actually all the traffic in he builds around his start with y.com start with why that's the phrase that most people know that phrase start with why and they probably know the name Simon Sinek even though it's his phrase, the phrase that he made popular, so he bought, start with y.com and that has all the information on that website, all the best speaking and his training and his other programs he has likewise with a good friend of mine wrote boulder Wardman, who's a former fighter pilot. Now he he speaks a lot about being a wingman. Man to your team and in a corporate setting. So actually made a lot of sense for his domain name to be your wingman.com very memorable, because even though he's a fighter pilot, former fighter pilot and people, there's lots of speakers out there who have maybe served in the military on the Navy or the Army or the Air Force in one way. It's like you sometimes think, Oh, yeah, what was that person that I remember that they were in the army and they came up and get gave a speech, but you know that they kind of blur into one another. So by really pushing forward, not so much his individual name, but this idea of your wingman being your wingman, having a wingman and making that his domain name is a very easy thing for people to start to remember. So that's number one. And should I suggest is either a domain name should either be your name, or your topic that you're known for, you know, such as such speaker.com or the phrase that you're want to be known for. Next is the video. And actually before I came on this today, I actually picked up the phone To a bunch of different speaker bureaus and I asked them you know, what you like from when you go on a speaker's website to see their, in their video show real. And I had a whole bunch of different answers to that. Some like very short two to three minute videos kind of almost like what we call a sizzle reel, which was just kind of real top highlights, they want to see a bit of you on stage something about the challenge of the problem that you solve. And ideally, maybe even a testimonial from someone I think was probably more common is on speaker websites is having a video which is six to 10 minutes in length and something that has some time of you really speaking on stage sharing a message. Now, there's different people have different perspectives on whether you should have lots of video of your audience in there. I'm personally I'm not that keen on having lots of audience shots in there. That's just me, but other people may may say other things, but my general preference for your main video showreel is a video that's three to five minutes in length. You have a really strong, start to grip people to, you know, bring them into what the problem is that you're there to solve. And ideally, you want to have you like on camera as early as possible in that as well on stage if you can, or doing a direct to camera. And then throughout that, you kind of want to be kind of calling out to different challenges your audience may have and talking about how you can solve them, or the trends that you speak about if you're more of a futurist, for example. And then I would say peppered within that is maybe two to three real strong pieces of you speaking on stage different stages. Sharing one idea one concept in one of them can be a real strong thought, you know, thought provoking type of piece. Another one is something we should look at more humor in your character as well. But you can basically build that little sizzle reel that show real three to five minutes in length. Now, ideally, you're gonna want to have lots of other videos of you speaking on stage longer videos, but that's a really good one to have. There. And you can kind of put those together relatively quickly. The third one is to have an enquiry form or button with contact information. Now, you'd be surprised if I go on to a lot of speakers websites. And I look at those those homepages or those speaker websites, I can actually see, you know, what you actually want me to do. And one of the things you probably want people to do is either to watch the video because the number one thing they can sell you, and then from there somewhere on the page pretty much at all times you want to have a book. JOHN, if your name is Charlie or, you know, inquire about dates, or check availability or something that has that kind of call to action, which is going to take people onto an inquiry form and click on a button. Now, I would say on the inquiry form, I would normally suggest have have an actual proper form. If you can, you can tie that into your CRM if you have a CRM or you can just send you an email to let you know someone's completed that form. It means that your look it looks more professional and it also shows that you asked the potential client for analyze information. And essentially, you can see almost from the information that kind of comes in on that form, how much of is completed, whether this is a serious inquiry. And so I'm usually looking for things like they actually have a specific date in mind with a specific city and information that they're providing. They're giving some indication that they are a type of client that I would probably work with usually a corporate in my case doesn't have to be could be an association, for example. And the magic words I'm always looking for is we loved what we saw on your website, we would like to see about booking you to speak at our event. If I see other little phrases on those inquiry forms coming in, like we would like to invite you that is priced a little bit of a red flag to me because then you can start to get into was this really a paid speaking inquiry or they just looking for more of a free speaker now that's number three, then creating that inquiry form on your website or button. And the other thing to have on that page is have your contact information someone actually messaged me yesterday, saying one things I liked about your booking form is you actually put the enquiry form. But you also had a telephone number and a direct email address for both myself and my assistant. And actually, we had different codes, we have a UK number and American number as well. And they actually really appreciated that that you could just reach out to me if they want to, they can call me actually the most people just send in an email or send to a form. But is there a little bit of peace of mind as well, but I know some speakers actually suggest putting that telephone number if you're in America, like an eight, an 800 number right at the top of the navigation, which is another way to do it. In my case, I speak more globally and 800 is very American sales number. So because I speak more globally, that doesn't make quite as much sense to me. Next is having some great photography and really spend some time spend a little bit of money working with a really good photographer who's going to get some great shots. Now there's different types of shots that you'll need. You'll need photos that really nice headshots, strong headshots, and I also just You have some action shots of you speaking on stage, those kind of things. And if you can try and get some shots where you've got lots of empty space to your left your right, even have I even have some shots of me pointing at the empty space. And what they're useful for is a conference is putting together a program, they might put, if you're the keynote speaker, put that picture of you there and use the empty white space to put the title of the event or the logo of the particular event. So you're just kind of helping that and the more the better the photography that you have, the more likely that you're going to get on to those front covers of the magazines or front covers on in brochures for particular events, or you're going to get used on their social media as they're promoting the event. It's all about the quality of the photography their fifth is having a page with actually information about your speech. So you want to have their what is the title of the speech. In my case, my title is super creativity. That's the title of my Speech and people can get a, I'm always talking about this idea of super creativity. That's what people gonna know me for. But then I have the subtitle, which actually provides a little bit more information. The kind of title is really that to go, Oh, that's interesting. Tell me more. And then subtitle was going to start to fill in the blanks. So in my case, the subtitle is augmenting human creativity in the age of artificial intelligence. So this is says, Okay, this guy is about human, the human creativity, piece creativity, but it's always got this AI thing is going to kind of futurist type of stuff. So that's kind of a nice blend. So I like blending a subtitle, which has a mixture of the very human soft, soft skills, and the more kind of harder side or you might call out to the challenge that your client has. For example, you say, you know, adapting to using x y Zed to adapt to change, and that's why I said might be the topic that you speak on. Then you have the description. And in the description, I usually like to kind of call out what the challenge or the problem is that people have. Maybe a very simple stat Some sought to show what that challenges a real challenge. And then talk about how you solve that problem in your speech and kind of giving people a sense of like what the experiences of that whether you're you have a lot of humor in your speech, or you do a lot of interaction or things are really tailored for each individual client. That's what you'd have on a description. And then I also like to put some learning outcomes, or out or kept takeaways, you might call them as well, this in the world of HR, they tend to talk a lot about learning outcomes, I see that less if you're dealing with someone in the C suite. For example, if you're dealing with someone that's HR come from a training perspective, they'll really appreciate the fact that you have these outcomes, you say, the audience will learn the five ways to Bloody Bloody blah. That just kind of shows there's some real kind of good content in there. And that has some kind of basis in and also actually allows you to, if you do have training that you offer in addition to your speaking it allows you to kind of open up that kind of conversation as well because you can actually take One of those pizzas as you put it into a full day's training if you wanted to, and then finally, testimonials always be trying to collect testimonials written testimonial spoken testimonials, video testimonials any way you can get testimonial. Try and get testimonial there in this training in this particular episode, I won't get into what to try and having those testimonials but I just want to say you know really try your best every time you go and speak at an event try and think about how you could be capturing testimonials there. So those are the six different elements of a speaker website. So you want to have thinking about your your the actual domain name, which should be your own name or your topic or the phrase that you're known for. Number two is the video show real? Number three is an inquiry form or button with contact information so people can send that inquiry to book you. Number four is great photography. Number five is that speech title, subtitle description outcomes, what is it you're actually selling? And then number six is the testimonials as well. In fact, a speaker website can just be one page. If you think about it, if you just had one page with all those elements, you're ready to go to market as well. So my name is James Taylor. This is the Speaker's Life. Thanks so much for listening today.

In today's episode of The Speakers Life I share insights into the six elements that all great speaker websites should have. The Right Domain Name The Right Video The Right Button The Right Photography The Right Speech The Right Testimonials Please SUBSCRIBE ►<a href="http://bit.ly/JTme-ytsub" rel="nofollow" target="_blank">http://bit.ly/JTme-ytsub</a> ♥️ Your Support Appreciated! If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show. SUBSCRIBE TO THE SHOW Apple: <a href="http://bit.ly/TSL-apple" rel="nofollow" target="_blank">http://bit.ly/TSL-apple</a> Libsyn: <a href="http://bit.ly/TSL-libsyn" rel="nofollow" target="_blank">http://bit.ly/TSL-libsyn</a> Spotify: <a href="http://bit.ly/TSL-spotify" rel="nofollow" target="_blank">http://bit.ly/TSL-spotify</a> Android: <a href="http://bit.ly/TSL-android" rel="nofollow" target="_blank">http://bit.ly/TSL-android</a> Stitcher: <a href="http://bit.ly/TSL-stitcher" rel="nofollow" target="_blank">http://bit.ly/TSL-stitcher</a> CTA link: <a href="https://speakersu.com/the-speakers-life/" rel="nofollow" target="_blank">https://speakersu.com/the-speakers-life/</a> FOLLOW ME: Website: <a href="https://speakersu.com" rel="nofollow" target="_blank">https://speakersu.com</a> LinkedIn: <a href="http://bit.ly/JTme-linkedin" rel="nofollow" target="_blank">http://bit.ly/JTme-linkedin</a> Instagram: <a href="http://bit.ly/JTme-ig" rel="nofollow" target="_blank">http://bit.ly/JTme-ig</a> Twitter: <a href="http://bit.ly/JTme-twitter" rel="nofollow" target="_blank">http://bit.ly/JTme-twitter</a> Facebook Group: <a href="http://bit.ly/IS-fbgroup" rel="nofollow" target="_blank">http://bit.ly/IS-fbgroup</a> Read full transcript at <a href="https://speakersu.com/sl049-great-speaker-websites-the-six-elements/" rel="nofollow" target="_blank">https://speakersu.com/sl049-great-speaker-websites-the-six-elements/</a> #SpeakersLife #ProfessionalSpeaking Artificial Intelligence Generated Transcript Below is a machine-generated transcript and therefore the transcript may contain errors. This is James Taylor and you're listening to the Speaker's Life. In today's episode, I thought I would talk about the six elements of a great speaker website, those elements that you always want to have on your speaker website. Now, this is an area that's fraught with difficulty different speakers have different perspectives on what you should be putting on your website. This is my perspective, from having worked with hundreds of different speakers coaching different speakers. And also having looked at hundreds of speaker websites and finding it some of those common components and some of those things that really make a speaker website stand out. Because when we have new members that come in to speak as you who are just starting on their journey of speakers, one of the first questions they asked about is James, what should we be putting on on the speaker website? Which components do we need to have? What domain name should it be on? So here's how I tend to think about websites more generally, and then we'll get into speaker websites specifically. So someone like Donald Miller, who wrote a great book called The story brand, talked about something called the grunt test. And this kind of goes back to our human brains, the brain uses use a huge amount of energy, it uses about 1500 calories a day, just to keep walking. So it's a huge energy suck that the brain. Now one of the things that our brain and our body's always looking to do is to try and find ways to reduce that energy reduce that calorific burn of our brain. And one way does that is when it spots patterns, it goes up. That's what that is. This is why I need to do it. So when it spots a snake that's going to coming out through the grass immediately knows what to do, it doesn't have to think too difficult. And this reduces the burn rate of the calories in our brain. So we call this when it comes to websites that we call it the grunt test, being able to make decisions very quickly because you recognize where pattern is showing up previously. So when it comes to looking at websites, someone will make a decision on your website, what it means and what they should do, if or whether they should just go away with seconds. And sometimes it's even milliseconds. So it really is important that you have a couple of things in place right from the get go. So even when I look at your website from two meters away, I can almost know instinctively, this is the button that you want me to press. This is what you do, this is what you're about. So these are the six elements that I believe that every speaker website should have. The first one, let's talk about the actual domain name itself. Now you can, if it's available, get your <a href="http://name.com" rel="nofollow" target="_blank">name.com</a> that's you could argue is the ideal. In my case, James Taylor, James <a href="http://taylor.com" rel="nofollow" target="_blank">taylor.com</a> wasn't available. There's another James Taylor out there, musician. So I was able to get James <a href="http://taylor.me" rel="nofollow" target="_blank">taylor.me</a> I could have always got James <a href="http://taylor.org" rel="nofollow" target="_blank">taylor.org</a>. So that's fine. Now there's a there's some downsides to this. If you have a very common name, which like mine, James Taylor in the West is very quite common name, or if your name is difficult to pronounce if I was to shout your name across a crowded bar with the other person. I'm shouting it to believe We have to understand why said and be able to write it down with the correct spelling. If not, then you might want to think about not using your name for your domain, you may want to use the topic that you're known for, for example, that are innovation speaker if you were <a href="http://a.com" rel="nofollow" target="_blank">a.com</a> if you're a speaker, but innovation, or your key phrase, your keyword phrase that you built and you build everything around. So we think of someone like Simon Sinek I don't think Simon Sinek has Simon <a href="http://site.com" rel="nofollow" target="_blank">site.com</a> you might have Simon settings, but actually all the traffic in he builds around his start with <a href="http://y.com" rel="nofollow" target="_blank">y.com</a> start with why that's the phrase that most people know that phrase start with why and they probably know the name Simon Sinek even though it's his phrase, the phrase that he made popular, so he bought, start with <a href="http://y.com" rel="nofollow" target="_blank">y.com</a> and that has all the information on that website, all the best speaking and his training and his other programs he has likewise with a good friend of mine wrote boulder Wardman, who's a former fighter pilot. Now he he speaks a lot about being a wingman. Man to your team and in a corporate setting. So actually made a lot of sense for his domain name to be your <a href="http://wingman.com" rel="nofollow" target="_blank">wingman.com</a> very memorable, because even though he's a fighter pilot, former fighter pilot and people, there's lots of speakers out there who have maybe served in the military on the Navy or the Army or the Air Force in one way. It's like you sometimes think, Oh, yeah, what was that person that I remember that they were in the army and they came up and get gave a speech, but you know that they kind of blur into one another. So by really pushing forward, not so much his individual name, but this idea of your wingman being your wingman, having a wingman and making that his domain name is a very easy thing for people to start to remember. So that's number one. And should I suggest is either a domain name should either be your name, or your topic that you're known for, you know, such as such <a href="http://speaker.com" rel="nofollow" target="_blank">speaker.com</a> or the phrase that you're want to be known for. Next is the video. And actually before I came on this today, I actually picked up the phone To a bunch of different speaker bureaus and I asked them you know, what you like from when you go on a speaker's website to see their, in their video show real. And I had a whole bunch of different answers to that. Some like very short two to three minute videos kind of almost like what we call a sizzle reel, which was just kind of real top highlights, they want to see a bit of you on stage something about the challenge of the problem that you solve. And ideally, maybe even a testimonial from someone I think was probably more common is on speaker websites is having a video which is six to 10 minutes in length and something that has some time of you really speaking on stage sharing a message. Now, there's different people have different perspectives on whether you should have lots of video of your audience in there. I'm personally I'm not that keen on having lots of audience shots in there. That's just me, but other people may may say other things, but my general preference for your main video showreel is a video that's three to five minutes in length. You have a really strong, start to grip people to, you know, bring them into what the problem is that you're there to solve. And ideally, you want to have you like on camera as early as possible in that as well on stage if you can, or doing a direct to camera. And then throughout that, you kind of want to be kind of calling out to different challenges your audience may have and talking about how you can solve them, or the trends that you speak about if you're more of a futurist, for example. And then I would say peppered within that is maybe two to three real strong pieces of you speaking on stage different stages. Sharing one idea one concept in one of them can be a real strong thought, you know, thought provoking type of piece. Another one is something we should look at more humor in your character as well. But you can basically build that little sizzle reel that show real three to five minutes in length. Now, ideally, you're gonna want to have lots of other videos of you speaking on stage longer videos, but that's a really good one to have. There. And you can kind of put those together relatively quickly. The third one is to have an enquiry form or button with contact information. Now, you'd be surprised if I go on to a lot of speakers websites. And I look at those those homepages or those speaker websites, I can actually see, you know, what you actually want me to do. And one of the things you probably want people to do is either to watch the video because the number one thing they can sell you, and then from there somewhere on the page pretty much at all times you want to have a book. JOHN, if your name is Charlie or, you know, inquire about dates, or check availability or something that has that kind of call to action, which is going to take people onto an inquiry form and click on a button. Now, I would say on the inquiry form, I would normally suggest have have an actual proper form. If you can, you can tie that into your CRM if you have a CRM or you can just send you an email to let you know someone's completed that form. It means that your look it looks more professional and it also shows that you asked the potential client for analyze information. And essentially, you can see almost from the information that kind of comes in on that form, how much of is completed, whether this is a serious inquiry. And so I'm usually looking for things like they actually have a specific date in mind with a specific city and information that they're providing. They're giving some indication that they are a type of client that I would probably work with usually a corporate in my case doesn't have to be could be an association, for example. And the magic words I'm always looking for is we loved what we saw on your website, we would like to see about booking you to speak at our event. If I see other little phrases on those inquiry forms coming in, like we would like to invite you that is priced a little bit of a red flag to me because then you can start to get into was this really a paid speaking inquiry or they just looking for more of a free speaker now that's number three, then creating that inquiry form on your website or button. And the other thing to have on that page is have your contact information someone actually messaged me yesterday, saying one things I liked about your booking form is you actually put the enquiry form. But you also had a telephone number and a direct email address for both myself and my assistant. And actually, we had different codes, we have a UK number and American number as well. And they actually really appreciated that that you could just reach out to me if they want to, they can call me actually the most people just send in an email or send to a form. But is there a little bit of peace of mind as well, but I know some speakers actually suggest putting that telephone number if you're in America, like an eight, an 800 number right at the top of the navigation, which is another way to do it. In my case, I speak more globally and 800 is very American sales number. So because I speak more globally, that doesn't make quite as much sense to me. Next is having some great photography and really spend some time spend a little bit of money working with a really good photographer who's going to get some great shots. Now there's different types of shots that you'll need. You'll need photos that really nice headshots, strong headshots, and I also just You have some action shots of you speaking on stage, those kind of things. And if you can try and get some shots where you've got lots of empty space to your left your right, even have I even have some shots of me pointing at the empty space. And what they're useful for is a conference is putting together a program, they might put, if you're the keynote speaker, put that picture of you there and use the empty white space to put the title of the event or the logo of the particular event. So you're just kind of helping that and the more the better the photography that you have, the more likely that you're going to get on to those front covers of the magazines or front covers on in brochures for particular events, or you're going to get used on their social media as they're promoting the event. It's all about the quality of the photography their fifth is having a page with actually information about your speech. So you want to have their what is the title of the speech. In my case, my title is super creativity. That's the title of my Speech and people can get a, I'm always talking about this idea of super creativity. That's what people gonna know me for. But then I have the subtitle, which actually provides a little bit more information. The kind of title is really that to go, Oh, that's interesting. Tell me more. And then subtitle was going to start to fill in the blanks. So in my case, the subtitle is augmenting human creativity in the age of artificial intelligence. So this is says, Okay, this guy is about human, the human creativity, piece creativity, but it's always got this AI thing is going to kind of futurist type of stuff. So that's kind of a nice blend. So I like blending a subtitle, which has a mixture of the very human soft, soft skills, and the more kind of harder side or you might call out to the challenge that your client has. For example, you say, you know, adapting to using x y Zed to adapt to change, and that's why I said might be the topic that you speak on. Then you have the description. And in the description, I usually like to kind of call out what the challenge or the problem is that people have. Maybe a very simple stat Some sought to show what that challenges a real challenge. And then talk about how you solve that problem in your speech and kind of giving people a sense of like what the experiences of that whether you're you have a lot of humor in your speech, or you do a lot of interaction or things are really tailored for each individual client. That's what you'd have on a description. And then I also like to put some learning outcomes, or out or kept takeaways, you might call them as well, this in the world of HR, they tend to talk a lot about learning outcomes, I see that less if you're dealing with someone in the C suite. For example, if you're dealing with someone that's HR come from a training perspective, they'll really appreciate the fact that you have these outcomes, you say, the audience will learn the five ways to Bloody Bloody blah. That just kind of shows there's some real kind of good content in there. And that has some kind of basis in and also actually allows you to, if you do have training that you offer in addition to your speaking it allows you to kind of open up that kind of conversation as well because you can actually take One of those pizzas as you put it into a full day's training if you wanted to, and then finally, testimonials always be trying to collect testimonials written testimonial spoken testimonials, video testimonials any way you can get testimonial. Try and get testimonial there in this training in this particular episode, I won't get into what to try and having those testimonials but I just want to say you know really try your best every time you go and speak at an event try and think about how you could be capturing testimonials there. So those are the six different elements of a speaker website. So you want to have thinking about your your the actual domain name, which should be your own name or your topic or the phrase that you're known for. Number two is the video show real? Number three is an inquiry form or button with contact information so people can send that inquiry to book you. Number four is great photography. Number five is that speech title, subtitle description outcomes, what is it you're actually selling? And then number six is the testimonials as well. In fact, a speaker website can just be one page. If you think about it, if you just had one page with all those elements, you're ready to go to market as well. So my name is James Taylor. This is the Speaker's Life. Thanks so much for listening today.

SL049: Great Speaker Websites - The Six Elements

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