Pattern of Purpose

Building a business requires dedication, focus, and a willingness to push forward even in times of uncertainty. But what... Read more

We’re kicking off the show with our host, Kim Wensel, sharing her story of building a brand and the unexpected pivots al... Read more

Six years ago Catherine Zack left her prestigious title and large paycheck as a corporate litigator to pursue yoga. Toda... Read more

Army Officer to Interior Designer. Sounds like the plot of a Hallmark movie, doesn’t it? My client, Laurel Smith, joins ... Read more

If you’re introducing something new, reimagining your business, or pivoting your work, you need a brand message that ser... Read more

Your customer experience is what will turn happy clients into referral machines. Torrance Hart of Teak & Twine share... Read more

What does your personality have to do with how you should promote your work? And how is that different based on if you’r... Read more

Ever wonder what your designer is considering when translating your mood board to your brand look and feel? Join me for ... Read more

Marketing your business is a must. But it doesn’t have to be painful. Sonya Schweitzer, marketing strategist, grounds us... Read more

Few small businesses make it to the 10-year mark. To do so requires shifting your business model, growing as a leader, i... Read more

Does your website copy sound like you? Feel like you? If not, Jacq Fisch is here to help you drop all the awkward feelin... Read more

There are costs of doing business and there are costs of doing business well. For me, there’s been one investment that I... Read more

Many people are talking about SEO but few break down what you should expect from your efforts. [Hint: you’re in it for t... Read more

If you’re speaking to everyone, you’re speaking to no one. That’s why we create client avatars. We give them names, talk... Read more

There are four topics we’re all conditioned to not talk about: sex, religion, politics, and MONEY. We’ll leave the first... Read more

Rebranding is a labor of love. When done right, it can propel your image and your confidence. When done wrong, it can co... Read more

This episode is the one I’m scared to share. I’m coming out with something that’s been holding me back in my business an... Read more

Erica Courdae knows most people shut down when they hear words like privilege, oppression, and racism. The root of it? W... Read more

Headshots. We all need them but rarely do they seem to fit our brand look and feel. And who really wants the stiff blaze... Read more

Do you have a client survey? If so, why are you asking the questions you ask? It’s a tool we know we need, but there isn... Read more