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Faris Yakob

20 Podcast Episodes

Latest 1 May 2022 | Updated Daily

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In Clear Focus: Paid Attention with Faris Yakob

In Clear Focus

In Clear Focus: Our guest is Faris Yakob, the author of Paid Attention: Innovative Advertising for a Digital World, this month's Bigeye Book Club selection. Faris explains what attention is, what the latest research reveals about how it works in humans, and the important role it plays in advertising. Faris also discusses his planning model, the Media Pyramid. In Clear Focus listeners can claim a 20 percent discount on Paid Attention at KoganPage.com by using the promo code BIGEYE20 at checkout.


5 Apr 2022

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Paid Attention with Faris Yakob

Funnel Reboot podcast

It's been amazing, what we've achieved by connecting up computers world-wide, webbing them together. As its full name suggests, we gave ourselves an Inter-network that provides for our every information need, on command. But there is one change that the Internet made to us, it gave us more stimulus than our biology was made to handle. The demand for our attention suddenly exceeded the supply; and this economic shift is most noticeable in the world of advertising. The digital advertising marketplace has gotten more vast, more confusing, and it's far less clear what the rules are anymore.  Thankfully, there's been a lot of research at the intersection of advertising and human attention. Effective marketers who are aware of the trends can tune their advertising to make their brands heard and win the attention of their target audience. To get the latest insights into this, we're talking to the author of the book, Paid Attention which just came out  in 2022 with a revised edition.  Faris Yakob grew up in the UK and after graduating from Oxford University, led the digital innovation efforts at global ad agencies like McCann Erickson and MDC Partners. Following that, he and his wife Rosie co-founded Genius Steals, an innovation and strategy consultancy.  He also serves as a juror for marketing awards like the Clios and the London International Awards. He's also been a member of a non-profit consortium called  the Attention Council that aims to better measure the influence of marketing on people's  attention. Clearly someone who likes the written word, in addition to his books he puts out a monthly column in Admap and the Marketing Society. People/Products/Concepts Mentioned in Show Mathew Sweezey Tim Wu Mark Shaefer and his book Content Shock Damian Hurst Claude Levi Strauss Robin Dunbar, significance of the number 150 Nielsen Catalina Solutions David Olgivy For more details, please visit https://funnelreboot.com/episode-81-paid-attention-with-faris-yakob/


21 Mar 2022

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Paid Attention & Pop Culture w/ Faris Yakob

The Pop-Marketing Podcast

Faris Yakob is the Co-founder of Genius Steals, a nomadic creative consultancy, that travels the world working with and chatting about ideas with agencies and brands like Coca-Cola, Facebook, TikTok & Activision. One of my favorite thinkers in the world of advertising, Faris brings an academic mind and an artist's curiosity into our commerce-driven profession of marketing strategy. We break down the relationship between brands & pop culture, explore America's "Mickey Mouse" strategy of cultural imperialism, discuss why brands have been so slow to integrate with gaming and the Zen of Fortnite. The 2nd edition of Faris' book "Paid Attention: Innovative Advertising for a Digital World" will be available this November and it's a must-read for all Pop-Marketers. Pre-Order it now on Amazonhttps://www.amzn.com/1398602507The Stolen Genius newsletter holds a sacred place in my inbox as it's filled with insight & inspiration from across the globe, featuring diverse voices from across the marketing and creative spaces we traverse https://geniussteals.substack.com/about?utm_source=subscribe_email&utm_content=learn_moreFaris & his partner Rosie also run one of my most favorite online communities of thinkers and makers at The School of Stolen Genius. Find out more and come say hihttps://learn.schoolofstolengenius.com/If you want to see what Faris is up to right at this very moment, head to Twitter, he's there saying smart stuff on the daily and gives me hope that Twitter isn't all dumpster fire https://twitter.com/farisThe Pop-Marketer:Website: https://www.pop-marketer.com/Instagram: https://www.instagram.com/popmarketer/Twitter: https://twitter.com/joenormalLinkedIn: https://www.linkedin.com/in/jocox/

1hr 1min

23 Aug 2021

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Marketing Starter For Ten: author Faris Yakob on the topic of attention

The Marketing Society podcast

Another episode in our series, Starter for Ten – a series of ten-minute talks from clever people in our network about things of interest to marketers. For this one we have the co-founder of nomadic creative consultancy Genius Steals and author of Paid Attention: Innovative advertising in a digital world, Faris Yakob to talk about attention.Pre-order the second editionThe second edition of Faris' book, Paid Attention, comes out November 2021 and is available to pre-order now.


1 Jul 2021

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S2E010 Rosie and Faris Yakob – Creative Monsters and Myths

Igniting Innovation

"the one with the inner critic" Rosie and Faris Yakob are the geniuses behind the nomadic creative consultancy Genius Steals. They have traveled the world and worked with amazing individuals and organisations of all sizes, accumulating a long list of accolades and achievements along the way. To me they are the epitomy of creativity and as creativity is a core component of innovation, I knew that they would have encountered many Monsters and Myths in their lives as they continually push the boundaries of possibility! How many Monsters & Myths could we CONQUER TOGETHER? Click here to find out more! I was keen to hear what they deem to be the biggest barriers on the path to progress and the ensuing conversation was both entertaining and intellectually stimulating as they shared:- The "Inner Critic Monster" - that we all have to deal with at some point The "Myth of Originality" - nothing is truly new ........... The "Myth of Personal Advertising" - that has become a Monster in today's world The full video interview with Rosie and Faris can be found here or you can listen to the podcast right now using the player below OR simply subscribe to your favourite platform using the links below. You can find out more about them on:- Their newsletter, Strands of Genius :- http://geniussteals.substack.com (HIGHLY recommended weekly dose of inspiration and provocation) Website :- https://geniussteals.co/ The School of Stolen Genius :- http://schoolofstolengeni.us Email :- hello@geniussteals.co Twitter :- @rosieyakob @faris Go back to the podcast playlist The post S2E010 Rosie and Faris Yakob – Creative Monsters and Myths appeared first on Andrew Vorster.


14 Jan 2021

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Faris Yakob and the structural dynamics of marketing

On Strategy Showcase

Another episode in our thought-leader series, this international strategist, speaker, and author shares his perspective on a number of recent industry topics. 


9 Jan 2021

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Faris Yakob - Paid attention

Let's talk branding

We talk about:The definition of attentionAttention as a filterRobert heath: low attention processingPaid advertising vs organic contentDigital vs traditional advertisingThe value of the marketing funnelFind Faris:Faris on Twitter: https://twitter.com/farisFaris his book, Paid attentionGenius Steals, his company: http://geniussteals.co/


16 Nov 2020

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Faris Yakob


Eaon talks with Faris about everything from COVID to wisdom from Hinduism via the mental health problem in advertising, status anxiety, drum'n'bass and much more in between whilst Faris also picks his five desert island tunes. 

1hr 46mins

28 Sep 2020

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Rebuilding a Life and Career with Faris Yakob

The Rebuilders

Faris is award winning strategist, creative director, writer, public speaker and geek. He was advising on how to use the internet before most people knew it was there. He has spent two decades challenging the staus quo of the advertising and marketing industry and worked on some of the world’s greatest brands. He has spent time living in the UK, Sydney and New York before starting his own business in 2013. Alongside Rosie Siman Yakob, he is the co-founder of nomadic creative consultancy Genius Steals. http://geniussteals.co and the pair have lived nomadically since 2013.In his own words “I'm trying to work out how we communicate in a networked world, how we can make people happy, how we can make awesome stuff that is useful or entertaining or both.”Follow him here https://twitter.com/faris


23 Sep 2020

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Faris Yakob talks about the value of "attention"

Let's Talk Marketing

Faris Yakob, award winning strategist, creative director, author of Paid Attention and co-founder of Genius Steals joins us for this week’s podcast. We discuss about the fast-changing media & advertising landscape, the value of attention, it’s underlying attention economy and its impact on building brands online.Three questions: A business book you recommend? The Attention Economy and The Range by David EpsteinOne person to follow on social or digital media that you think will add value to the audience? Rachel Mercer Head of Planning at R/GAif you could have a one-to-one dinner with any living human being on the planet who would you choose? Donald Trump or Banksy


9 Aug 2020