Cover image of Faris Yakob

Faris Yakob Podcasts

Read more

11 of The Best Podcast Episodes for Faris Yakob. A collection of podcasts episodes with or about Faris Yakob, often where they are interviewed.

Read more

11 of The Best Podcast Episodes for Faris Yakob. A collection of podcasts episodes with or about Faris Yakob, often where they are interviewed.

Updated daily with the latest episodes

Episode artwork

Faris Yakob talks about the value of "attention"

Read more
Faris Yakob, award winning strategist, creative director, author of Paid Attention and co-founder of Genius Steals joins us for this week’s podcast. We discuss about the fast-changing media & advertising landscape, the value of attention, it’s underlying attention economy and its impact on building brands online.
Three questions:
  • A business book you recommend? The Attention Economy and The Range by David Epstein
  • One person to follow on social or digital media that you think will add value to the audience? Rachel Mercer Head of Planning at R/GA
  • if you could have a one-to-one dinner with any living human being on the planet who would you choose? Donald Trump or Banksy
Aug 09 2020 · 50mins
Episode artwork

Paid Attention by Faris Yakob | Summary | Free Audiobook

Read more

Innovative Advertising for the Digital World.

Think about the last time you were scrolling through your Instagram, Facebook, or Twitter feed. How many advertisements did you see? If you watch videos on YouTube or Snapchat, you likely come across advertisements as you watch your favorite influencers give their latest reviews of products or take you through their latest tutorial. According to recent studies, those aged eight to eighteen-years-olds are consuming more than seven hours of media a day. In those seven hours, they are consuming multiple media at once. It’s impossible to ignore the fact that we are living in a world immersed in media. And today, everyone is trying to get the public to notice something from health messages to political appeals and promotions of their own causes or skills. So how can you get your message across and get people to pay attention to you? Throughout Paid Attention, industry insider and ad agency innovator Faris Yakob addresses how the world of advertising has transformed because of the digital age and offers solutions on how to stay creative to get people to pay attention. As you read, you’ll learn why market research doesn't work anymore, how advertising is really quite simple, and why authenticity and emotion is the key to advertising.


Do you want more free audiobook summaries like this? Download our app for free at QuickRead.com/App and get access to hundreds of free book and audiobook summaries.

Jul 18 2020 · 21mins

Similar People

Tom Goodwin

Rob Schwartz

Ryan Wallman

Rory Sutherland

Scott Goodson

Gareth Kay

Mark Pollard

Rachel Mercer

Rosie Yakob

Derek Walker

Grant Owens

Darien LaBeach

Tom Roach

Mara Lecocq

Kate O'Neill

Episode artwork

Episode 13: Fighting Against the Binary – A Conversation with Faris Yakob

Read more

In this conversation, Philip and Faris discuss how the world of advertising has evolved and what that has meant for creative’s. Advertising has become a “collection of things” and they breakdown the mythology of binary. 

Rigor vs. Measurement

Art vs. Science

Generalist vs. Specialist

The Drop – The segment of the show were both Philip and his guest share tasty morsels of intellectual goodness and creative musings. 

Philip’s Drop: 

Faris Yakob’s Drop:

Jan 30 2020 · 1hr
Episode artwork

Faris Yakob : What is the reality of Digital Nomad life and what are the benefits for employers?

Read more

It was an absolute privilege chatting to Faris Yakob for episode 16! Faris is Co-Founder of the nomadic creative consultancy Genius Steals, along with his wife and partner Rosie.  Genius/Steals have helped  build strategies and consult iconic brands such as Gibson, Coca-Cola, Google, The Guardian and more; so you instantly know it's worth paying attention to this conversation.

Full-time nomad, strategist, speaker & author of 'Paid Attention: Innovative Advertising for a Digital World'. Named one of ten modern day MadMen by Fast Company and one of the most respected planners in the world in The Planning Survey. Basically, Faris is someone I was very much looking forward to learning from.

As you can probably imagine we had a lot to talk about and the conversation is an absolute goldmine of information. We chat about the realities of a nomadic lifestyle, the benefits to employers, how to stand out in a over saturated marketplace and lot's more.

You can find out more about Genius/Steals here: http://geniussteals.co

You can follow Faris on Twitter here: https://twitter.com/faris

You should most definitely sign up to the Genius/Steals newsletter here: http://geniussteals.co/subscribe

Make sure to give us a follow and give this episode a share! 

Support the show (https://ko-fi.com/miztrujillo)

Aug 22 2019 · 55mins

Most Popular

Elon Musk

Barack Obama

Bill Gates

LeBron James

Mark Cuban

Michelle Obama

Melinda Gates

Arnold Schwarzenegger

Kevin Hart

Terry Crews

Mike Tyson

Episode artwork

E17: Faris Yakob

Read more

Faris Yakob is an award winning advertising strategist, creative director, writer and public speaker.

He was chief innovation officer at Naked Communications in the noughties and his book Paid Attention is a great primer on the way media and marketing are evolving.

He’s also very good on Twitter. We talked to Faris at City and Islington College in London.

Jul 30 2019 ·
Episode artwork

Working With A Moving Mind - Faris Yakob, Cofounder

Read more
Faris Yakob is a Cofounder of strategy and innovation consultancy Genius Steals. A prolific thinker and writer, he has worked all over the world and is now six years into also living all over the world. But what we discuss in this interview is having a mind that sometimes won’t stop moving - how it feels, how Faris tries to deal with it, and why people find the topic so difficult to discuss. You can find Faris here: http://www.twitter.com/faris. Don’t forget to read his book “Paid Attention”.
1. Strategy newsletter: http://www.markpollard.net/email-newsletter/
2. Strategy drawings: http://www.instagram.com/markpollard 
3. Strategy Twitter: http://www.twitter.com/markpollard
4. Join 5,000+ strategists: http://www.sweathead.co
New book "Strategy Is Your Words" out soon.
Jul 29 2019 · 39mins
Episode artwork

GeniusSteals.co / Rosie and Faris Yakob / CRISPR

Read more

“Saying you are “busy” is a humble brag and a mental illness at the same time.” This quote is from my interview with Rosie and Faris Yakob this week on the #ShinyNewObject podcast.

Rosie and Faris run the “nomadic creative consultancy” Genius Steals that “advise creative businesses about their businesses.” But the real creativity is their lifestyle - they don’t have a home. They have spent the last five years wandering the planet helping creative businesses refine their propositions travelling from country to country following the work.

Their capacity to wrap up an insight into a soundbite is remarkable:

“Originality is a myth. You can’t invent without inventory.”

“Things have to get cheap before it is innovation and stops just being technology”

“Distracting ourselves from ourselves is what reality is all about”

“When you are used to constant stimulus you go crazy when it stops”

“Gratitude is the foundation of joy and happiness”

Things get weird when we discuss how CRISPR the gene editing technology could be the marketing tool for the 2020s. Whether they are right or not won’t affect the fact this podcast will live long in your memory - or as they put it “being memorable is sometimes better than being right.”

The pre-podcast beers were kindly provided by the wonderful @andy Oakes at the equally wonderful bluestripemedia.co.uk

#innovation  #twitter #data #tech #google #marketing #advertising #AI #artificial #intelligence #brands #privacy #futurism #comms #agency #agencies #creative #creativity #strategy  #worktech #voice

Nov 02 2018 · 59mins
Episode artwork

Faris Yakob and the Masters of the Universe(s)!

Read more
Faris Yakob of Genius Steals sits down for a conversation about how fictional universes grip our attention. This chat wanders quite a bit as we chart corners of pop culture and strategy. As usual, Faris makes it worth a listen and a share.

Get full access to The Strategy Inside Everything at specific.substack.com/subscribe
Jan 09 2018 ·
Episode artwork

Rosie and Faris Yakob are "Disrupting Brands"

Read more
If you combined gypsies, intellectuals and a dash of a rock 'n' roll band on tour, you just might come up with Rosie and Faris Yakob. They are the disruptive masterminds of the itinerant pop culture and brand consultancy called, "Genius Steals." We took advantage of their moment in New York City to have a chat about the present and future of business, brands and a whole lot more.


Host - Rob Schwartz 

Intro/Outro Voiced by Theresa Howard/Sophia Barnett

Executive Producer - Sean Riojas

Audio Engineer/Sound Design - Corey Bauman

Jul 17 2017 · 54mins
Episode artwork

Uprising!!!: The Podcast. Episode 23 Faris Yakob

Read more

Faris Yakob: Genius Steals, Age of Outrage, Paid Attention, the Great Blurring and predictions for 2017. Today on Uprising Scott Goodson interviews the globally renowned strategist Faris Yakob, author of Paid Attention and co-founder of Genius Steals, an itinerant strategy and innovation firm. For more ideas on Uprising and movements, cultural movements and movement marketing, follow Uprising!!! on Facebook. We’ll continue to publish brand-new columns on a regular basis. Hey, do us a favor and please give Uprising!!! a review on iTunes. Scott Goodson is the author of best-selling book ‘Uprising: how to build a brand and change the world by sparking cultural movements,’ available on Amazon.com. Scott has helped create and build some of the world’s most iconic brands. He is founder of StrawberryFrog the world’s first movement marketing agency.

Dec 21 2016 ·