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Financial Advisor Marketing Podcast

As a financial advisor, marketing is the key to your success. Whether you've been in financial services for thirty days or thirty years, this podcast will help you become a better prospector so you can get more clients with less stress. James Pollard, from TheAdvisorCoach.com, shares his insights on what it takes for you to build your book of clients with less stress.

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My #1 Secret For Getting More Clients

You can have the prettiest business cards and the fanciest websites, but a financial advisor’s business runs on clients. And whether you’re brand-new or just going through a slump, this episode will help you get more clients.  In this episode, you’ll hear the no. 1 strategy to get more clients now. You’ll hear how you can flush money into your business right now and stop using strategies that don’t work.  Become a real financial advisor–not a client-less amateur. Show highlights include: Why most advisors resist the #1 secret for more clients. (4:45) The century-old marketing channel most of the richest marketers in the world still use (most financial advisors see this one as “outdated”). (9:08) How to become unforgettable for your niche. (14:00) The “hidden” niche that has very little competition, but gigantic potential for financial advisors. (14:14) Go to the TheAdvisorCoach.com/Newsletter and pick up your free 90 minute download called "5 Keys to Success for Financial Advisors" when you join The James Pollard Inner Circle. Ready to learn even more about becoming the successful financial advisor you know you can be? Check out these resources: https://www.theadvisorcoach.com/7-awesome-tech-tools-for-financial-advisors.html https://www.theadvisorcoach.com/9-actionable-seminar-marketing-tips-for-financial-advisors.html https://www.theadvisorcoach.com/entry-level-financial-advisors.html

17mins

14 Oct 2019

Rank #1

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The 3 Best Habits of Rich Financial Advisors

If you look up to millionaire financial advisors, here’s some relief: Rich financial advisors aren’t rich because they’re naturally better than you.  The truth is much simpler. They do things on autopilot most financial advisors don’t even do with tons of effort. These things make them rich—and you can do the same to get better results for yourself. Ready to become a rich financial advisor? In this episode, you’ll get the 3 best habits rich financial advisors share so you can do more of what creates success and less of what makes financial advisors fail. Show highlights include: How you can dominate a market where everyone has better skills than you (this is how “stupid” people end up rich and on TV while intellectuals hate on them from their couch). (3:35) Even though this might not feel effective, it’s one of the most worthwhile things you can do. (6:52) The most important things you need to know about your business. (9:05) A life-changing book that’ll help you implement rich advisor habit #3 in every area of your life. (12:59) Go to the TheAdvisorCoach.com/Newsletter and pick up your free 90 minute download called "5 Keys to Success for Financial Advisors" when you join The James Pollard Inner Circle. Ready to learn even more about becoming the successful financial advisor you know you can be? Check out these resources: https://www.theadvisorcoach.com/7-easy--actionable-social-media-marketing-tips-for-financial-advisors.html https://www.theadvisorcoach.com/financial-advisor-coaching.html https://www.theadvisorcoach.com/financial-advisor-sales-training.html

17mins

11 Nov 2019

Rank #2

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3 LinkedIn Marketing Rules For Financial Advisors

You’ve probably already heard that LinkedIn is one of the best marketing channels for financial advisors.  But creating an account and uploading a picture in a suit isn’t enough. You need to market yourself effectively if you want to close clients via LinkedIn. Listen to this episode if you’re ready to find out how to do that!  Today, you’ll hear about 3 rules that let you set appointments and generate clients using LinkedIn. Ready to become the financial advisor that has dream prospects on the phone every day?  Listen now! Show highlights include: How to get LinkedIn to put you in front of your target market without lifting a finger. (8:05) The biggest mistake financial advisors make in their first message to a prospect—doing this makes people ignore you immediately. (12:28) Why most people distrust you right from the start—and how to earn people’s trust and make them your clients. (14:45) How to make money with LinkedIn from your couch—without missing your favorite show. (19:08) Go to the TheAdvisorCoach.com/Newsletter and pick up your free 90 minute download called "5 Keys to Success for Financial Advisors" when you join The James Pollard Inner Circle. Ready to learn even more about becoming the successful financial advisor you know you can be? Check out these resources: https://www.theadvisorcoach.com/15-financial-advisor-prospecting-ideas--techniques-that-work.html https://www.theadvisorcoach.com/financial-advisor-coaching.html https://www.theadvisorcoach.com/video-marketing-for-financial-advisors.html

22mins

21 Oct 2019

Rank #3

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How Financial Advisors Can Make 2020 Their Best Year Ever

Whether 2019 was your first year as a financial advisor or your tenth year, you’re probably ambitious and already expecting 2020 to be a breakthrough year that transforms your business and life. But for that to become reality, you need the right attitude, goals and knowledge. In this episode, you’ll find out exactly how you’ll make 2020 the best year of your life.  Listen now to make sure you don’t look back at 2020 with regrets, but conclude that you’ve done everything you could.  Show highlights include: Why traffic is the easiest part of marketing. (7:08) The goal-setting exercise that helps you reach goals 10x bigger than whatever you’re struggling for right now. (8:20) How a stopwatch can make you a more productive financial advisor. (15:52) If you can’t explain your goals to a 6-year old, they’re useless. Here’s why. (17:11) If you’re looking for a way to set more appointments with qualified prospects, sign up for James’ brand new webinar about how financial advisors can get more clients with email marketing.   Go to TheAdvisorCoach.com/webinar to register today.  Ready to learn even more about becoming the successful financial advisor you know you can be? Check out these resources: https://www.theadvisorcoach.com/seo-for-financial-advisors.html https://www.theadvisorcoach.com/9-actionable-seminar-marketing-tips-for-financial-advisors.html https://www.theadvisorcoach.com/27-financial-advisor-marketing-ideas--strategies-that-work.html

24mins

6 Jan 2020

Rank #4

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4 Ways To Become A Mentally Strong Financial Advisor

Being a financial advisor isn’t easy. You face a lot of stress, rejection, struggle and disappointment. You know it’ll all be worth it in the end, but you’ll have to conquer your fears and struggles.  And if you’re mentally weak, you’ll succumb to the pressures of these negative things. If you want to be successful, you need to be mentally strong. In this episode, you’ll find out how to strengthen your mind and overcome any challenge you’re facing.  Show highlights include: The easiest step to becoming mentally tough (if you don’t do this, nothing else will work). (8:31) How stress makes you tougher and can grow your business. (12:51) How thinking negatively makes you mentally tougher and makes your outcomes more positive in the end. (15:38) How “momentum” lets you achieve more while feeling better. (19:40) Go to the TheAdvisorCoach.com/Newsletter and pick up your free 90 minute download called "5 Keys to Success for Financial Advisors" when you join The James Pollard Inner Circle. Ready to learn even more about becoming the successful financial advisor you know you can be? Check out these resources: https://www.theadvisorcoach.com/27-financial-advisor-marketing-ideas--strategies-that-work.html https://www.theadvisorcoach.com/7-easy--actionable-social-media-marketing-tips-for-financial-advisors.html https://www.theadvisorcoach.com/4-linkedin-tips-for-financial-advisors.html

22mins

9 Dec 2019

Rank #5

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3 Things I Wish Every New Financial Advisor Knew

It’s easy to start a career or business all excited. It’s hard to surmount challenges, persist in the face of adversity and win in the long-term. But years later, we say “Had I known that from the beginning, I would’ve skipped years of struggle.” In this episode, you get 3 things which will give you that exact feeling. You’ll be able to leap ahead of the struggles other advisors still face and get results much faster than your competition.  Show highlights include: Why your inexperience can make you more successful than an entrenched financial advisor with 20 years of experience. (9:50) The book to read if you don’t feel like you deserve success yet. (12:20) Why not to get a “mentor” in the beginning of your career as a financial advisor. (13:55) Why millionaire CEOs profit off of being inexperienced. (12:40) Go to the TheAdvisorCoach.com/Newsletter and pick up your free 90 minute download called "5 Keys to Success for Financial Advisors" when you join The James Pollard Inner Circle. Ready to learn even more about becoming the successful financial advisor you know you can be? Check out these resources: https://www.theadvisorcoach.com/7-awesome-tech-tools-for-financial-advisors.html https://www.theadvisorcoach.com/video-marketing-for-financial-advisors.html https://www.theadvisorcoach.com/elevator-speech-financial-advisors.html https://www.theadvisorcoach.com/financial-advisor-coaching.html

19mins

8 Jul 2019

Rank #6

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What I Would Do If I HAD To Get Clients

If you’re currently struggling to add more clients to your business, it might sound impossible to land clients by next week. But if you had to for your survival, you could. You’d surprise yourself with creativity and energy to land clients. And land them now. In this episode, James shares exactly how he would get clients now as a financial advisor. Listen and implement these strategies so you can add a client as soon as tomorrow. Don’t continue to struggle while others close the clients you want to work with. Listen now and join the financial advisors who have all the clients they want and enjoy the lifestyle they deserve. Show highlights include: How to get clients as a financial advisor—even when you don’t know a single soul in your city. (8:10) The first thing you have to do to get clients as a financial advisor (this is NOT optional, any other steps after this are useless if you don’t do this first.) (9:00) What to say to whom to land other people’s wealthy clients (even if you don’t know them). (11:00) Why marketing can be a waste of time if you need clients (and why it’s crucial anyway). (14:40) Go to the TheAdvisorCoach.com/Newsletter and pick up your free 90 minute download called "5 Keys to Success for Financial Advisors" when you join The James Pollard Inner Circle. Ready to learn even more about becoming the successful financial advisor you know you can be? Check out these resources: https://www.theadvisorcoach.com/the-best-crm-for-financial-advisors-crm-software-for-financial-services.html https://www.theadvisorcoach.com/content-marketing-tips-financial-advisors.html https://www.theadvisorcoach.com/video-marketing-for-financial-advisors.html

23mins

10 Jun 2019

Rank #7

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My Uncensored Opinion About Facebook Marketing For Financial Advisors

If you’ve ever researched how you can market your business, you’ve probably stumbled across Facebook for marketing. Some advisors love it, others hate it. But there’s one big problem with Facebook for financial advisors. And if you ignore this problem, you won’t attract clients. You might have a lot of “likes”, but you won’t end up with a flush bank account. Listen to this episode if you’re ready to hear the truth about Facebook marketing for financial advisors—and how to really attract clients. Show highlights include: How a financial advisor ruined his business with highly effective Facebook marketing. (7:15) The one thing to make sure whenever you think about a marketing channel. (8:48) How you could buy a $10,000 client for $150. (14:06) Why even the best Facebook strategies might be useless soon. (17:12) If you’re looking for a way to set more appointments with qualified prospects, sign up for James’ brand new webinar about how financial advisors can get more clients with email marketing.  Go to TheAdvisorCoach.com/webinar to register today.  Ready to learn even more about becoming the successful financial advisor you know you can be? Check out these resources: https://www.theadvisorcoach.com/7-client-referral-ideas-to-help-you-get-more-referrals.html https://www.theadvisorcoach.com/the-best-crm-for-financial-advisors-crm-software-for-financial-services.html https://www.theadvisorcoach.com/video-marketing-for-financial-advisors.html

22mins

23 Dec 2019

Rank #8

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How Financial Advisors Can Create Raving Fans

If you’ve been a financial advisor for a while, you probably have a few clients. But if you want to work less and actually be fulfilled in your work, clients won’t cut it.  Because the best, richest and happiest financial advisors have raving fans. And in this episode, you’ll find out exactly how to create those fans.  Ready to leave behind average clients and have raving fans that refer you to their friends?  Listen now! Show highlights include:  How to create “immeasurable value” so you can get measurable results in your bank account. (6:40) The two companies to study if you want to serve your clients better. (7:33) If you can accomplish these two steps, you’ll always be outperforming your competition. (11:08) Two signs you should fire a client or hang up the phone on a prospect. (19:33) If you’re looking for a way to set more appointments with qualified prospects, sign up for James’ brand new webinar about how financial advisors can get more clients with email marketing.  Go to TheAdvisorCoach.com/webinar to register today.  Ready to learn even more about becoming the successful financial advisor you know you can be? Check out these resources: https://www.theadvisorcoach.com/financial-advisor-business-plan-tips.html https://www.theadvisorcoach.com/the-best-crm-for-financial-advisors-crm-software-for-financial-services.html https://www.theadvisorcoach.com/financial-advisor-coaching.html

21mins

30 Dec 2019

Rank #9

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7 Things Great Advisors Do That Others Don’t

If you’re a financial advisor, you know that most advisors fail. Meanwhile, a small elite gobbles up almost all the clients, revenue and authority. As a listener of this podcast, you want to join that small elite.  But you won’t get there if you don’t do what the elite has done to get there. In this episode, you’ll learn which 7 things will let you join that elite and become one of the advisors others look up to and want to be like.  Show highlights include:  What not to copy from Warren Buffett (following his lead here could not only kill your business, but yourself in the long-term). (1:35) Why successful financial advisors aren’t in the financial advising business. (4:45) How to get more consistent results with everything you do. (10:50) Why you should be able to hug your clients whenever you want to. (13:25) Go to the TheAdvisorCoach.com/Newsletter and pick up your free 90 minute download called "5 Keys to Success for Financial Advisors" when you join The James Pollard Inner Circle. Ready to learn even more about becoming the successful financial advisor you know you can be? Check out these resources: https://www.theadvisorcoach.com/7-awesome-tech-tools-for-financial-advisors.html https://www.theadvisorcoach.com/financial-advisor-sales-training.html https://www.theadvisorcoach.com/video-marketing-for-financial-advisors.html

20mins

16 Sep 2019

Rank #10

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5 Things To Avoid If You Want To Succeed as a Financial Advisor

If you’re listening to this podcast, you want to succeed as a financial advisor. And there are thousands of tactics, strategies, hacks and tricks that promise to make you more successful. Some of them work, most don’t. But what’s even more important than doing the things that work is avoiding what doesn’t.  If you spend your time checking useless tasks off your to-do list, your competition will outperform you—even if they’re newbies while you’ve got a decade of experience. In this episode, you’ll hear about 5 things you need to avoid if you want to generate more leads, land more clients and change more lives. Listen now, start focusing on what makes you successful and leave the useless tactics to your competitors.  Show highlights include: If you hate cold-calling, working on your marketing and learning about sales, here’s how you can start enjoying all those things and create the business you want to run. (7:00) The 2 most profitable activities for financial advisors (these are the “money-making activities” that put dollars in your bank account). (10:29) How to land more clients than your competition, even if you generate fewer leads. (14:21) The number one reason clients leave their financial advisors—get this right and you can almost eradicate attrition in your business. (16:30) Go to the TheAdvisorCoach.com/Newsletter and pick up your free 90 minute download called "5 Keys to Success for Financial Advisors" when you join The James Pollard Inner Circle. Ready to learn even more about becoming the successful financial advisor you know you can be? Check out these resources: https://www.theadvisorcoach.com/top-10-best-books-for-financial-advisors.html https://www.theadvisorcoach.com/27-financial-advisor-marketing-ideas--strategies-that-work.html https://www.theadvisorcoach.com/content-marketing-tips-financial-advisors.html

26mins

23 Sep 2019

Rank #11

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The Most Lucrative Overlooked Niche For Financial Advisors

If you’re a long-time listener of this show, you probably already know you need a niche of people who know, like and trust you.  But if you’ve tried to find a niche, you’ve probably realized: It’s not as easy to find people who have enough money to invest and aren’t already bombarded with emails, phone calls, letters and postcards by your competitors. In this episode, you’ll hear about one niche that’s mostly overlooked, but has tremendous potential for you to help your clients and grow your own business at the same time. Ready to remove yourself from most of the competition and earn more money faster?  Listen now and become THE financial advisor for this uncontested, lucrative market! Show highlights include:  How to snowball content as simple as a social media or blog post into a well-paying client. (10:22) The one market you should never target—unless you want people and government agencies to hate you. (12:50) Why getting new clients isn’t your best course of action if you’re not doing this one important thing. (17:05) How losing one client takes away more than whatever they would’ve paid you. (18:04) If you’re looking for a way to set more appointments with qualified prospects, sign up for James’ brand new webinar about how financial advisors can get more clients with email marketing.  Go to TheAdvisorCoach.com/webinar to register today.  Ready to learn even more about becoming the successful financial advisor you know you can be? Check out these resources: https://www.theadvisorcoach.com/content-marketing-tips-financial-advisors.html https://www.theadvisorcoach.com/9-actionable-seminar-marketing-tips-for-financial-advisors.html https://www.theadvisorcoach.com/how-to-make-six-figures-financial-advisor.html https://www.theadvisorcoach.com/financial-advisor-coaching.html https://www.theadvisorcoach.com/11-awesome-client-appreciation-event-ideas-for-financial-advisors.html https://www.theadvisorcoach.com/how-to-make-six-figures-financial-advisor.html

22mins

20 Jan 2020

Rank #12

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3 Mistakes Financial Advisors Make When Setting Appointments

As a financial advisor looking for clients, the first thing you need is an appointment. But if you’ve tried to get more appointments before, you’ve probably noticed: It’s not as easy as it looks.  Whether you’re currently successful at getting meetings or not, there are three crucial mistakes financial advisors make when they try to set appointments.  You’ll hear all about them in this episode. You’ll hear what the mistakes are, why they’re bad and what to do instead so you can have a constant pipeline of leads for your new business. That way, you’ll be the advisor who doesn’t worry about their lead flow while your competition wonders whether they’ll make it into their second year of business. Show highlights include: Why you can’t sell your services without an appointment—don’t even try via email or social media. (2:45) Why you can’t create demand for your business—and how that insight lets you get people more interested with less effort. (10:45) When not to talk about finances with your potential clients. (11:55) If you think this string of words—let the prospect or client go immediately (it might kill your business in the long-term).(15:50) Go to the TheAdvisorCoach.com/Newsletter and pick up your free 90 minute download called "5 Keys to Success for Financial Advisors" when you join The James Pollard Inner Circle. Ready to learn even more about becoming the successful financial advisor you know you can be? Check out these resources: https://www.theadvisorcoach.com/15-financial-advisor-prospecting-ideas--techniques-that-work.html https://www.theadvisorcoach.com/how-to-make-six-figures-financial-advisor.html https://www.theadvisorcoach.com/financial-advisor-sales-training.html https://www.theadvisorcoach.com/8-things-nobody-tells-you-about-being-a-financial-advisor.html

19mins

22 Jul 2019

Rank #13

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How Financial Advisors Can Program Themselves for Success

If you’ve been a financial advisor for some time, you know becoming a successful advisor is about much more than investments, sales, marketing and other business skills.  And that’s where most financial advisors fail: The mental side of being in business.  While many financial advisors set themselves up for failure, you can train your mind to seek out success instead.  You’ll find out how to “program” yourself for success in this episode. You’ll also get specific exercises you can do today to get on track to become the successful advisor you know you can be.  Show highlights include:  The most important self-help author to read to attract success into your life. (4:00) How “Mean World Syndrome” can either turbocharge your success or keep you from ever reaching it. (13:30) Beware of “Lifestyle Creep”. If this affects you, you won’t live a better life, no matter how many clients you land. (17:30) “Hidden” influences that sabotage your success and can decide whether your business flourishes or perishes. (23:15) Go to TheAdvisorCoach.com/Newsletter and pick up your free 90 minute download called "5 Keys to Success for Financial Advisors" when you join The James Pollard Inner Circle. Ready to learn even more about becoming the successful financial advisor you know you can be? Check out these resources: https://www.theadvisorcoach.com/financial-advisor-coaching.html https://www.theadvisorcoach.com/content-marketing-tips-financial-advisors.html https://www.theadvisorcoach.com/the-best-crm-for-financial-advisors-crm-software-for-financial-services.html

24mins

29 Jul 2019

Rank #14

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How Financial Advisors Can Get Clients With Email

You can’t get clients without getting appointments first. But getting appointments is annoying. You have to find the right people to talk to, you need to get them to commit to an appointment, set a time, etc.  What if you could minimize your work and set appointments on autopilot? In this episode, you’ll find out how to set appointments with potential clients on autopilot. Instead of spending hours chasing prospects, you’ll see new opportunities pop up in your calendar with minimal work. Listen now to get your appointments on autopilot instead of wasting hours every day you could’ve spent with your family, friends or hobbies.  Show highlights include:  The single most important step for getting appointments on autopilot (do this once and it will generate clients for years to come). (6:15) This marketing method is pronounced “dead” regularly—but savvy financial advisors still rake it in using this channel, outperforming those who neglect it for “cooler” solutions. (7:45) You’ll never get a single appointment without working for it if you don’ copy-and-paste this into your marketing. (12:15) The 3 steps to getting appointments without spending tons of time setting them. (15:30) Go to the TheAdvisorCoach.com/Newsletter and pick up your free 90 minute download called "5 Keys to Success for Financial Advisors" when you join The James Pollard Inner Circle. Ready to learn even more about becoming the successful financial advisor you know you can be? Check out these resources: https://www.theadvisorcoach.com/financial-advisor-business-plan-tips.html https://www.theadvisorcoach.com/content-marketing-tips-financial-advisors.html https://www.theadvisorcoach.com/the-best-crm-for-financial-advisors-crm-software-for-financial-services.html

19mins

19 Aug 2019

Rank #15

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3 Awesome Content Marketing Tips For Financial Advisors

You’ve probably heard about content marketing before while researching marketing strategies to bring in more clients. But one big problem is: Many entrepreneurs create content just to create content—NOT because it’s actually useful.  The real way to do content marketing that works is by creating useful content that helps your target market and actually gets you more appointments.  How? In this episode, you’ll find out 3 tips that’ll make you the advisor who magnetizes clients and have leads pour in rather than chasing people.  Listen now!  Show highlights include:  Why NEVER to talk about stock market events in your email content. (2:37) How “turning into Yoda” helps you attract more clients and makes them feel like heroes for working with you. (7:55) Why creating free content should cost you a lot of money. (15:52) Worried about prospects not reading your content? Here’s why most readers dropping out is a good thing. (19:20) If you’re looking for a way to set more appointments with qualified prospects, sign up for James’ brand new webinar about how financial advisors can get more clients with email marketing.   Go to TheAdvisorCoach.com/webinar to register today.  Ready to learn even more about becoming the successful financial advisor you know you can be? Check out these resources: https://www.theadvisorcoach.com/elevator-speech-financial-advisors.html https://www.theadvisorcoach.com/the-best-crm-for-financial-advisors-crm-software-for-financial-services.html https://www.theadvisorcoach.com/cold-calling-financial-advisors.html

22mins

10 Feb 2020

Rank #16

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Why Most Marketing Tactics Fail Financial Advisors

If you go on the internet and look for marketing tactics to get more clients, you’ll get tons of tips, tricks and hacks that promise to skyrocket your business and deliver you an endless flow of clients.  But when you put them into practice, they usually don’t make you rich, but give you very little or no results. Why? Without the right “foundation”, all marketing tactics are nearly useless, no matter how many billionaires credit their success with it.  In this episode, you’ll find out how to build this “foundation” and make tactics effective for your business and actually get more clients using the information you learn online. Listen now and do the things that work instead of spinning your wheels repeating the same failures.  Show highlights include:  Why religiously following a tactic in marketing, financial advice or anywhere else will kill your business in the long term AND not give your clients the results you want them to see. (4:15) How to predict a financial advisor’s failure years in advance (focusing on this one thing fails every single time). (5:50) The one question that determines whether you should do something or leave it others. (11:50) What to do before you ever choose your tactics to supercharge whatever tactics you’ll use and multiply their effectiveness. (12:50) Go to the TheAdvisorCoach.com/Newsletter and pick up your free 90 minute download called "5 Keys to Success for Financial Advisors" when you join The James Pollard Inner Circle. Ready to learn even more about becoming the successful financial advisor you know you can be? Check out these resources: https://www.theadvisorcoach.com/7-awesome-tech-tools-for-financial-advisors.html https://www.theadvisorcoach.com/how-to-make-six-figures-financial-advisor.html https://www.theadvisorcoach.com/seo-for-financial-advisors.html

17mins

26 Aug 2019

Rank #17

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4 Reasons Why Buying Leads Is Like Burning Money

Most financial advisors are good at their craft, but aren’t great at generating leads and turning them into clients. There’s one sweet-sounding alternative to generating leads: Buying them. But buying leads won’t jumpstart your business. In reality, it can torch your reputation, flood your schedule with follow-up and lower your income–even if you make a buck or two in the short-term.  In this episode, you’ll find out the 4 reasons why buying leads is bad for your business–and how to actually get the leads you need to build the business you want.  Ready to stop being a nobody and become a trusted advisor serving grateful clients? Listen now! Show highlights include:  Why buying leads puts you in the passenger seat of your own business. (7:20) What bank robbers can teach you about lead generation. (9:25) 2 ways lead generation companies will screw you–even if they’re “nice” people. (12:40) Why you won’t find millionaires on lead lists—and where to find them. (18:13) How “fake millionnaires” can clog up your schedule, burn your money and ruin your business. (19:07) If you’re looking for a way to set more appointments with qualified prospects, sign up for James’ brand new webinar about how financial advisors can get more clients with email marketing.   Go to TheAdvisorCoach.com/webinar to register today.  Ready to learn even more about becoming the successful financial advisor you know you can be? Check out these resources: https://www.theadvisorcoach.com/7-awesome-tech-tools-for-financial-advisors.html https://www.theadvisorcoach.com/the-best-crm-for-financial-advisors-crm-software-for-financial-services.html https://www.theadvisorcoach.com/how-to-make-six-figures-financial-advisor.html https://www.theadvisorcoach.com/video-marketing-for-financial-advisors.html

24mins

9 Mar 2020

Rank #18

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How Financial Advisors Can Convert Skeptical Prospects

Starting a conversation with a new prospect is great: You get the chance to help someone get their finances in order and you get the chance to make money yourself. But then they hit you with objections, doubts and skepticism. Suddenly, the conversation becomes awkward. And you often lose the client.  Luckily, you can bypass these situations and convert even the most skeptical prospects into clients—and it’s not by being rude or just dominating the conversation.  In this episode, you’ll learn all about how to close skeptical prospects and grow your business to become an advisor your clients trust and love.  Show highlights include:  How to make sure your prospect knows exactly what you can do for them and how much they’ll get out of working with you. (8:25) The “Dollars at a Discount” strategy that removes skepticisms around fees and costs. (9:10) 5 ways to meet more prospects in your market and break down their skepticism at the same time. (11:15) When to let skeptical prospects walk and NOT turn them into clients to avoid time-sucking clients who hate you. (12:20) Go to the TheAdvisorCoach.com/Newsletter and pick up your free 90 minute download called "5 Keys to Success for Financial Advisors" when you join The James Pollard Inner Circle. Ready to learn even more about becoming the successful financial advisor you know you can be? Check out these resources: https://www.theadvisorcoach.com/top-10-best-books-for-financial-advisors.html https://www.theadvisorcoach.com/27-financial-advisor-marketing-ideas--strategies-that-work.html https://www.theadvisorcoach.com/content-marketing-tips-financial-advisors.html

14mins

2 Sep 2019

Rank #19

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3 Things All Financial Advisors Should Teach Their Children

If you’re a parent, you probably want nothing more than for your kids to live a great life. Perhaps you even became a financial advisor to spend more time with your kids and provide more for them than you had growing up.  But if you’re like most parents, you know educating your kids isn’t as easy as putting them into school.  In this episode, you’ll find out which 3 things your kids should learn so you’ll smile when you think about their accomplishments once they’re grown up. Show highlights include: The controversial advice to kids that many financial advisors disagree with. (10:47) Why NOT to teach your kids to save as much money as possible. (12:20) The superpower you have as a financial advisor that no average person will ever have. (14:32) How “The Marshmallow Test” can determine whether your kid will be a success or a failure. (17:22) Go to the TheAdvisorCoach.com/Newsletter and pick up your free 90 minute download called "5 Keys to Success for Financial Advisors" when you join The James Pollard Inner Circle. Ready to learn even more about becoming the successful financial advisor you know you can be? Check out these resources: https://www.theadvisorcoach.com/11-awesome-client-appreciation-event-ideas-for-financial-advisors.html https://www.theadvisorcoach.com/elevator-speech-financial-advisors.html https://www.theadvisorcoach.com/entry-level-financial-advisors.html

21mins

2 Dec 2019

Rank #20