Ranked #1
Becoming a Better Strategic Brand Planner: A Conversation with Janice MacLennan
Becoming a Better Strategic Brand Planner: A Conversation with Janice MacLennan
Co-hosts Will Brown and John Hinkle are thrilled to welcome Janice MacLennan to this episode of PharmaMarketing 411 to h... Read more
13 Dec 2021
•
29mins
Ranked #2
Rx for Your Brand Plan: A Conversation with Markus Saba and Hilary Gentile
Rx for Your Brand Plan: A Conversation with Markus Saba and Hilary Gentile
Markus Saba is Professor, Executive In Residence, at The Center for the Business of Health at UNC’s Kenen Flagler Busine... Read more
29 Nov 2021
•
35mins
Ranked #3
Marketing Strategy vs. Tactics and Why Pharma is Getting it All Wrong: A Conversation with Professor Brian Smith
Marketing Strategy vs. Tactics and Why Pharma is Getting it All Wrong: A Conversation with Professor Brian Smith
Professor Brian Smith has more than 40 years of pharmaceutical industry experience, ranging in roles from research chemi... Read more
15 Nov 2021
•
39mins
Ranked #4
Pharma's Role in Engineering Culture through Marketing: A Conversation with Vasanth Seshadri
Pharma's Role in Engineering Culture through Marketing: A Conversation with Vasanth Seshadri
In this episode of the PharmaMarketing 411 podcast co-hosts Will Brown and John Hinkle talk with Vasanth Seshadri, Found... Read more
1 Nov 2021
•
41mins
Most Popular Podcasts
The Joe Rogan Experience
TED Talks Daily
The Tim Ferriss Show
The Daily
Stuff You Should Know
Oprah's SuperSoul Conversations
Armchair Expert with Dax Shepard
Ranked #5
Best Practices: Are You Maximizing Customer Engagement? A Conversation with Courtney Ness
Best Practices: Are You Maximizing Customer Engagement? A Conversation with Courtney Ness
Co-hosts Will Brown and John Hinkle talk about the evolving model for virtual customer engagement with Courtney Ness, fo... Read more
18 Oct 2021
•
37mins
Ranked #6
PREcommercial - A Conversation with Maureen Franco and Mike Hodgson
PREcommercial - A Conversation with Maureen Franco and Mike Hodgson
Co-hosts Will Brown and John Hinkle talk about pre-commercialization and the importance of setting the stage before laun... Read more
4 Oct 2021
•
41mins
Ranked #7
What Pharma Marketers Can Learn from Consumer Brands by Knowing their Customer's Journey - A Conversation with Justin Masterson
What Pharma Marketers Can Learn from Consumer Brands by Knowing their Customer's Journey - A Conversation with Justin Masterson
Justin Masterson is Senior Vice President of Strategy with Seek Company, a Cincinnati-based market research firm that sp... Read more
27 Sep 2021
•
44mins
Ranked #8
Your Brand Strategy Could Be Setting You Up to Fail & How You Can Fix It
Your Brand Strategy Could Be Setting You Up to Fail & How You Can Fix It
Co-hosts John Hinkle and Will Brown have a conversation about the perils facing pharma marketers and ad agencies when it... Read more
20 Sep 2021
•
45mins
Ranked #9
Global Pharma & Best Practices for Cross Cultural Success: A Conversation with Enrico Magnani
Global Pharma & Best Practices for Cross Cultural Success: A Conversation with Enrico Magnani
Enrico Magnani is Italian, with a Ph.D. from Cambridge University in the U.K., and he is now serving as the General Mana... Read more
18 Aug 2021
•
52mins
Ranked #10
Pt. 2 What Every Pharma Marketer Should Know About Naming a New Drug: A Conversation with Addison Whitney
Pt. 2 What Every Pharma Marketer Should Know About Naming a New Drug: A Conversation with Addison Whitney
Naming a new drug is a complex process. So much so that we needed to dedicate two episodes to the topic. Co-hosts John H... Read more
12 Aug 2021
•
29mins
