EP 14: Brian Smith — From Selling UGGs Out Of A Van To Creating A Billion-Dollar Brand
The Anthony Sarandrea Show
For most brands that have reached household-name status, there’s a perception their origin story must’ve involved a robust line of investors from day one, or close to it. Take the UGG Australia brand. Perhaps most famously associated with early-aughts fashion, there’s little doubt these iconic sheepskin boots, after being cooked up in a boardroom, landed in Macy’s shoe aisles overnight. Right? The truth, as founder Brian Smith will tell you, couldn’t be further from that. It was the 1970s, and Brian was an accountant — briefly. The day he graduated with his accounting degree was the day he quit accounting, a field he’d decided he hated. A native Australian and dedicated surfer, he determined that California — with its surf brands and Levi’s jeans and waterbeds — was the mecca for Big New Things, and he wanted to be behind the next one. “I landed in LAX with my surfboard and my suitcase and rented a little house in Santa Monica,” he recalls. “I spent about a month surfing up at Malibu. I made a lot of friends, but I kept looking and couldn’t find the next big thing. The next two to three months I spent still surfing and making a lot more friends, and it was now October or November, and the water was chilly.” (~2:15) Reaching for his sheepskin boots that he’d brought with him from Australia, he realized something: “I just got covered in goosebumps and I thought, ‘Oh s***. There are no sheepskin boots in America.” (~3:00) That may have been the moment the idea for UGGs was born. But, as Brian would later go onto write about in his book “The Birth of a Brand,” there was a lot more in store for his business before it’d mature into something that could stand on its own. On this episode of The Anthony Sarandrea Show, Anthony and Brian talk about the three years that Brian and his business partner spent selling UGGs out of a van up and down the Californian coast, what changed his mind about quitting the whole project, and the guerilla marketing tactics that would ultimately turn UGGs into a billion-dollar brand. What You’ll Learn: How the first six UGG sample boots turned into 500 — and what Brian and his partner did when that 500 produced just 28 orders (~7:15) What led Brian to realize that “in advertising, you have to have emotion and you have to have relevance” — and that the early UGGs ads lacked both (~13:30) How he pivoted and kept UGG from going under just four years after it was founded when the company’s primary investor died in a motorbike accident And much more! Favorite Quote: “You can't give birth to adults… If you look at the stock exchange page of the Wall Street Journal, every single one of those companies had to start with $1,000. And so with every company, you have the idea, that conception, the birth; buying six pairs of samples was the birth of UGG. And then every business just lies there and lies there and it's really frustrating. And there’s no amount of feeding the baby or jiggling the cradle — it can't get up and go to college. It has to be an infant. But eventually, it starts toddling. And that's when the first true believers are buying your product.” — Brian Smith (8:15) Connect With Brian: LinkedIn Facebook How to Get Involved: Anthony Sarandrea, the founder of SiteFlood, is a philanthropist, entrepreneur, and keynote speaker known as a renowned customer and lead generator across the globe. Be sure to follow him on LinkedIn, Instagram, and gain access to his consulting and speaking engagements via his website. Let us know you enjoyed this episode by visiting us on Apple Podcasts and giving us a review! We love hearing from you and appreciate your support of the show!
We're joined this week by Brian Smith of Oyster River Winegrowers, at he and his wife Allie's farm/ vineyard/orchard in Warren, ME. Despite over a hundred episodes, we've yet to talk with a winemaker, due not to lack of interest but lack of a vibrant grape-based wine/vineyard culture in Maine and New England. The inherent difficulty in growing grapes suitable for winemaking in the region makes Oyster River's products -- and its nearly fifteen year history -- all the more impressive. Brian lays out his view on what defines "natural wine" (all of Oyster River's products) means, relays how he's developed a habit of doing things before he knew they had a term, and reveals that orange wine is not, in fact, made from oranges. The conversation came on the heels of a multi-hour tour of the property, so the guys do their best to keep their excitement engines from overheating as Brian discusses everything from harvest, carbonic maceration, Pet-Nat, and disgorgement, before wrapping with an Old MacDonald-esque Three Bay. There wasn't a better place or person to open the door on oenology with; Listen to Natural Wine 101 in full NOW! ................... ...................................... ................................ ........................................... ................................................Music: "Mountain Climb" by Jake Hill
Show Notes:In today's episode, we talk about:How observing the market allowed Brian to fill a need, wherein he used $500 in capital to start and grow his UGG brand. How Brian uses optimism to find solutions to the problems he has encountered over the years, assuring he doesn’t give up. When you’ve got a positive direction you have a lot of things to look forward to as you follow the right track. Why following your gut instincts save you from a world of pain because it is also vital to be cautious as you follow your dreams.How giving birth to a brand comes in stages which includes growing pains, so press on and stick to your guns if you’ve got a great product or service. Learn more about Brian here:Website: https://briansmithspeaker.com/LinkedIn: https://www.linkedin.com/in/briansmithuggfounder/Twitter: https://twitter.com/briansmithugg For more information and to explore podcast episodes, visit themikecroc.com.To drop him an email, use: email@example.com Follow Mike on social media:LinkedIn: https://www.linkedin.com/in/michael-ciorrocco/ Facebook: https://www.facebook.com/mikeciorroccoInstagram: https://www.instagram.com/mikeycroc Twitter: https://twitter.com/mikeycroc If you haven’t smashed the subscribe button, do it here➡️ https://www.youtube.com/channel/UCGWHuKojqZfcXmvGCAi_t1Q/ The views and opinions expressed on the "What Are You Made Of?" podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This is an independent production of Mike "C-Roc" Ciorrocco. The podcast production and the book "What Are You Made Of?" are the author's original works. All rights of ownership and reproduction are retained—copyright 2021.
Brandon Butler and Nathan “Shags” McLeod sit down with Mark Smith, Executive Director of The Association of Great Lakes Outdoor Writers (AGLOW) and Brian Smith, Director of Sales and Marketing for River Bend Resort in Lake Of The Woods, MN. This week's podcast is an honest portrayal of the outdoor industry from an insiders perspective. What it's like to have a popular outdoor TV show, radio program, and magazine. A behind the scenes look at the ups and downs of making it in the outdoor industry.For More Info:https://aglowinfo.org/https://riverbendresort.com/Special Thanks To CZ-USA:https://cz-usa.com/Special Thanks To Hunting Works For Missouri:https://huntingworksformo.com/Special Thanks To Scenic Rivers Taxidermy:http://www.scenicriverstaxidermy.com/Special Thanks To Living The Dream Properties:https://livingthedreamland.com/Special Thanks To Mongo Attachments:https://www.mongoattachments.com/Connect with Driftwood Outdoors:https://www.facebook.com/DriftwoodOutdoors/https://www.instagram.com/driftwoodoutdoors/Email:firstname.lastname@example.org
Furness H1 - Cougars OC Brian Smith on the WSU spring game / Power Pay: Golden Knights: Fourth playoff appearance
The Ian Furness Show
The Cougars' spring game is this Saturday. Brian Smith, associate head coach, offensive coordinator, and running backs coach joins the show to share the latest on all things Cougar football. The Vegas Golden Knights become the first NHL team this season to make the playoffs. They've now been here each of their first four seasons in the league, setting expectations incredibly high for the incoming Kraken franchise.
Missouri head coach Brian Smith goes On The Mat Brian Smith and his Missouri Tigers are fresh off their 10th straight conference championship and ninth Mid-American Conference title. Coach Smith joins the show to talk about Missouri qualifying all 10 wrestlers to the Division I Championships the third weekend in March as well as setting […]
Missouri head coach Brian Smith goes On The Mat Brian Smith and his Missouri Tigers are fresh off their 10th straight conference championship and ninth Mid-American Conference title. Coach Smith joins the show to talk about Missouri qualifying all 10 wrestlers to the Division I Championships the third weekend in March as well as setting a new MAC record and losing just six matches as a team the entire tournament. Join Kyle Klingman and Andy Hamilton as they talk about the world of wrestling on the flagship podcast of Trackwrestling.com. Show Segments 0:35 - Autobots, ROLL OUT!0:46 - How we got here.4:42 - When it shut down, being there, where were we?8:00 - Where are college sports without college football?11:40 - Necessity is the mother of invention. 14:00 - Let’s not lose the personal quality of the sport.15:30 - Looking ahead, what do we think? 19:00 - Remember complaining about the layout at U.S. Bank Stadium?21:00 - Cliff Keen Athletic22:00 - Brian Smith Interview1:06:50 - Cliff Keen Athletic1:07:30 - Show Wrap
676. Big Ideas from a Big Online Business Owner - with Brian Smith
Earn Your Happy
In This Episode You Will Learn About: Falling in love with wine The experiences wine brings Telling a story with your brand Breaking new ground in your industry The challenges that come with innovation Resources: winc.com try.wonderfulwine.co/earnyourhappy Visit drinksupercoffee.com/lori or use code LORI for 25% off your first purchase Show Notes: If you have a big idea, a dream, and a hobby, you can turn it into a business. Brian Smith is passionate about wine and finding a way to share great wine with as many people as possible. He shows how injecting some creativity into any industry can help you grow and scale your hobby into a thriving business. This one is great for anyone looking to turn their passion into something much bigger. Question Highlights: What are you excited about right now? What is the perfect experience with a bottle of wine? What are the two different projects you’re working on? What made you decide to put so much personality into your brand? What was the moment where you decided to do something different in your industry? What is the magic of attraction and conversion? What is something that is lighting you up right now? Guest Bio: Brian Smith – Advanced Sommelier, Winc COO & Co-Founder Brian is driven by a passion to share great wine with as many people as possible. The role of Winc co-founder and COO furthers his mission to create and connect great products with today’s consumers. Brian combines his years of experience as a sommelier, winemaker, and brand builder to oversee the world’s most innovative and culturally relevant wine program. A firm believer in creative collaboration, Brian has led Winc to partner with Charity Water, NYT Bestselling Author, Atticus, and designer, Jonathan Simkhai. Brian and his team of winemakers carefully craft more than 100 wines a year from grape to glass. Prior to Winc, Brian founded successful finance and fashion startups. His previous wine experience includes creating the wine program for the tech-enabled Clo Wine in New York and founding the millennial cult brand Jolie Folle rosé.