Ranked #1
SOR 56: Dave Levett Talks About How Even the Smallest Theatre Can Get Meaningful Data About Its Audience
SOR 56: Dave Levett Talks About How Even the Smallest Theatre Can Get Meaningful Data About Its Audience
I was spending some time poking around Twitter on the subject of theatre marketing, and I came across Lollipop Marketing... Read more
1 Jul 2014
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46mins
Ranked #2
SOR 015: Hope Baugh
SOR 015: Hope Baugh
I’m very pleased to welcome Hope Baugh to the podcast. It’s not just because she’s delightful to talk to. (She is.) Hope... Read more
11 Jul 2013
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47mins
Ranked #3
SOR 017: How To Deal With Overwhelm In Theatre Marketing
SOR 017: How To Deal With Overwhelm In Theatre Marketing
There comes a time in the life cycle of promoting a show when time is at a premium. It seems like there are more marketi... Read more
25 Jul 2013
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36mins
Ranked #4
SOR 009: Doug Powers
SOR 009: Doug Powers
I’ve been anticipating this episode because I’ve been promising that it’s coming to readers and listeners who are lookin... Read more
29 May 2013
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27mins
Most Popular Podcasts
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Ranked #5
SOR 012: You Don’t Know What Will Resonate
SOR 012: You Don’t Know What Will Resonate
Much like you can get a few laugh lines when you weren’t expecting during a performance, you may very well find that you... Read more
20 Jun 2013
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18mins
Ranked #6
SOR 019: Calls to Action – Beyond the “Buy Tickets Now”
SOR 019: Calls to Action – Beyond the “Buy Tickets Now”
Recently I got a comment on a previous post from a gentleman by the name of Matt McKee that caught my attention. In the ... Read more
8 Aug 2013
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41mins
Ranked #7
SOR 018: Stages of the Entertainment Marketing Mindset
SOR 018: Stages of the Entertainment Marketing Mindset
When you are producing a show, it can feel like there’s an enormous about of work to do. There’s just so much to try to ... Read more
1 Aug 2013
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34mins
Ranked #8
SOR 53: Why Taking the Time To Brainstorm Your Marketing With Outsiders Is Worth It
SOR 53: Why Taking the Time To Brainstorm Your Marketing With Outsiders Is Worth It
I have a production coming up in about 5 months that I’m promoting, and this past weekend was the brainstorming session ... Read more
13 May 2014
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31mins
Ranked #9
SOR 004: Theatre For Fun and Profit
SOR 004: Theatre For Fun and Profit
I’m going solo in this episode of the podcast, talking about money. It’s always bothered me that so many theatres and ac... Read more
24 Apr 2013
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17mins
Ranked #10
SOR 003: Lori Raffel
SOR 003: Lori Raffel
A Nice Family Gathering is a show I did back in early 2011, and it was momentous for a few reasons. It was the first tim... Read more
17 Apr 2013
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33mins
Ranked #11
SOR 007: Marketing at a Fringe Festival (Part 1 of 2)
SOR 007: Marketing at a Fringe Festival (Part 1 of 2)
Being part of any theatre festival is a fantastic opportunity to get exposure to new audiences. The people attending the... Read more
15 May 2013
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23mins
Ranked #12
SOR 008: Marketing at a Fringe Festival (Part 2 of 2)
SOR 008: Marketing at a Fringe Festival (Part 2 of 2)
As the title implies, this is the second episode of a two-part podcast where I walk-through the approach I took when pro... Read more
22 May 2013
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33mins
Ranked #13
SOR 010: How To Recognize When To Change Your Marketing Tactics
SOR 010: How To Recognize When To Change Your Marketing Tactics
We all fall into that rut. We find a few good marketing tactics like posters and emailing cast announcements then decide... Read more
5 Jun 2013
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26mins
Ranked #14
SOR 022: Bill Wilkison
SOR 022: Bill Wilkison
Bill Wilkison is nothing if not an artistic renaissance man. He is an actor, director, writer, and genuinely kind and ge... Read more
29 Aug 2013
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38mins
Ranked #15
SOR 021: Marketing Observations At Fringe
SOR 021: Marketing Observations At Fringe
A Fringe festival is an interesting microcosm of the theatre world. Everything happens on a compressed timeline in a res... Read more
22 Aug 2013
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23mins
Ranked #16
SOR 50: Raquel Richardson Brings Her Professional Marketing Expertise to the World of Theatre and Talks About Connecting With Individuals
SOR 50: Raquel Richardson Brings Her Professional Marketing Expertise to the World of Theatre and Talks About Connecting With Individuals
It was an absolute delight to once again share the mic with my long-time podcasting compatriot. Way back in 2012 Raquel ... Read more
15 Apr 2014
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38mins
Ranked #17
SOR 51: Chad Woodward and Claire Wilcher From ComedySportz Talk About Promoting a Show That Never Closes and Fighting To Be Seen As Theatre
SOR 51: Chad Woodward and Claire Wilcher From ComedySportz Talk About Promoting a Show That Never Closes and Fighting To Be Seen As Theatre
One of the challenges in marketing a theatre production is that we’re usually on a limited run. As soon as you start to ... Read more
22 Apr 2014
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34mins
Ranked #18
SOR 55: How Detailed Should Your Marketing Calendar Be
SOR 55: How Detailed Should Your Marketing Calendar Be
I talk a lot at Sold Out Run about the importance of having a marketing calendar for your theatre productions. (At least... Read more
10 Jun 2014
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15mins
Ranked #19
SOR 020: Lou Harry
SOR 020: Lou Harry
It is a delight to have Lou Harry in this episode of the podcast. He made me laugh out loud repeatedly while we were rec... Read more
15 Aug 2013
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35mins
Ranked #20
SOR 016: How To Delegate Theatre Marketing Tasks
SOR 016: How To Delegate Theatre Marketing Tasks
The only thing worse than trying to handle all of the promotion for a show yourself, is to delegate it to other people –... Read more
18 Jul 2013
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35mins
